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November 20 - December 3, 2020
Greater Wilmington Business Journal
wilmingtonbiz.com
RESTAURANT ROUNDUP
BUSINESS OF LIFE
This is a sampling of stories from the Business Journal’s weekly Restaurant Roundup email. Subscribe at wilmingtonbiz.com.
Wilmington gets ready to see cookies Crumbl The Martschenko family of Cary plans to bring Crumbl Cookies, a nationwide cookie franchise, to 311 S. College Road in December. Dan and Christy Martschenko, along with their daughter Abby, who will be relocating to Wilmington to run the bakery, first experienced Crumbl Cookies while visiting relatives in Utah. The franchise, which now includes 122 locations across the country, was founded just three years ago in Logan, Utah. The Wilmington location will be the fifth in the state. Other North Carolina locations are in Charlotte, Morrisville, Raleigh and Southern Shores on the Outer Banks, Dan Martschenko said the family chose Crumbl because it’s a fast-growing franchise with a product they love. He said they selected the space next to the Starbucks in front of Best Buy because it’s a high-traffic area that’s close to the University of North Carolina Wilmington as well as neighborhoods and retail outlets. Crumbl offers a rotating menu of four cookies each week, as well as a milk chocolate chip and a frosted sugar cookie that are always on the menu. It also serves four to six flavors of ice cream weekly, most of which contain cookie crumbles.
Cafe owner plans to open another Riverlights eatery
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Tammy Tilghman, owner of Magnolia Social Café in the Marina Village at Riverlights, is on track to open a second restaurant, Girls With Dough, also in Marina Village, just across the courtyard from the cafe. Tilghman is working with chef Juan Vargas on a concept that will feature small plates, pastas, pizza and items from the grill, with the aim of providing a little something for everyone. Following several delays with permitting, the building is now under construction and Tilghman hopes to open in December. Magnolia Social Café is located at 109 Pier Master Point in River-
Lights; Girls With Dough will be located at 204 Arcadian Row.
Doing away with tips in favor of teamwork Sweet n Savory Cafe has a new model for serving customers – one that no longer involves leaving tips for servers. Owner Rob Shapiro said earlier this year when the restaurant was closed for in-house dining, he saw how his employees who remained on staff and were paid hourly came together and worked as a team. Shapiro said he believes that the system of customers leaving gratuity for servers creates inequities in the level of service provided. Shapiro now pays his servers $15 per hour, and customers can no longer leave gratuity. The price of each menu item, including alcohol, includes all hospitality, services and sales tax. So if an item is listed at $12, that’s exactly what you pay. “It’s the system that’s been used in Europe for years,” Shapiro said. “It takes the guesswork out of it for customers and the staff is no longer competing for tips.”
Getting on board with cheese at downtown spot David Rishel and Brad Nuzoff are bringing a unique shop to Old Wilmington City Market at 119 S. Water St. in downtown Wilmington. The Cheese Board, located in the first unit on the right as you enter the City Market from South Water Street, could be the first eatery in the market’s history, which dates back to 1880, when it was a produce market. The shop is regulated by the N.C. Department of Agriculture, which means it follows a different set of rules and regulations than traditional restaurants that must follow county health department guidelines. That being said, The Cheese Board is not a bar or restaurant, but a retail cheese shop that also carries wine and craft beer, all for on- or off-premise consumption. The shop will offer around 40 varieties of cheese by the pound, as well as several cheese boards, each featuring five cheeses and garnished with items such as fruit, olives, cherry peppers, mixed nuts, preserves and local honey. -Jessica Maurer
