WILMA Spring 2023

WILMA

Second Chances

From a teenage immigrant to vice chair of New Hanover’s $1 billion endowment, Edelmira Segovia’s impact reaches wide

Celebrating 20 Years

WILMA through the decades Fashion

Flashback

Nostalgia looks with modern twists

Leading Advice

New connections, stronger strategies, and more

BROADWAY For A Better World

A partnership between The Wilson Center at Cape Fear Community College and The Arts Council of Wilmington & New Hanover County, Broadway for a Better World is dedicated to making performing arts accessible to untapped populations in New Hanover and Pender Counties.

Under the leadership of Rhonda Bellamy, the Arts Council of Wilmington & New Hanover County helms the independent grant review committee, which assesses ticket grant applications

and makes grant award decisions on a bi-annual basis.

Individuals who would like to donate to the Broadway for a Better World program should contact the Cape Fear Community College Foundation at 910.362.7207 or visit WilsonCenterTickets.com/betterworld.

Now Accepting Grant

Applications from New Hanover and Pender county non-profits for FREE tickets!

Grant applications may be submitted at any time. Awards will be granted twice a year, once in January, and again in July. Awardees will be notified by the Arts Council of Wilmington and New Hanover County.

If your organization is interested in learning more about the Broadway for a Better World Program, please contact Jacki Booth at jbooth@cfcc.edu.

To date, numerous CFCC classes, student organizations, and community organizations have been ticket grant recipients, including:

Brigade Boys & Girls Club

Cape Fear Literacy Council

Communities in Schools of Cape Fear

DisAbility Resource Center

Domestic Violence Shelter & Services

DREAMS of Wilmington

Easter Seals–UCP

Elderhaus PACE

Family Promise

Good Shepherd Center

The Links, Inc.

Open House Youth Shelter of Coastal Horizons

StepUp Wilmington

Theatre for All

Volunteer Older Citizens Action League (VOCAL)

Wilmington Area Rebuilding Ministry (WARM)

YWCA Lower Cape Fear

For a complete list of ticket grant recipients go to WilsonCenterTickets.com/betterworld

WILMA

SPRING 2023

DEPARTMENTS

Who is WILMA?

drink

prepping

Greenwich Village vintage style

for surgery

up

leading with Suprena Hickman

pretty in pink

Madeline Gray photographed Edelmira Segovia in front of artist Carleigh Sion’s mural at the newly opened The Healing Place of New Hanover County. Anna Lee, of Destination Beautiful, provided help with hair and makeup, and Meadowlark boutique provided wardrobe for the photo shoot.

on the cover

2000s fashion flashback

We build

Leadership + Lifestyle since 2003

PUBLISHER Rob Kaiser

PRESIDENT Robert Preville

EDITOR Vicky Janowski

VICE PRESIDENT OF SALES & MARKETING

Carolyn Carver

SENIOR MARKETING CONSULTANTS

Maggi Apel

Lucy Pittman

Craig Snow

Stacey Stewart

MARKETING CONSULTANT

Alexis Alphin

OFFICE & AUDIENCE

DEVELOPMENT MANAGER Sandy Johnson

EVENTS DIRECTOR Elizabeth Stelzenmuller

EVENTS & DIGITAL COORDINATOR Jamie Kleinman

CONTRIBUTING DESIGNER Suzi Drake

DESIGNER Tara Weymouth

DIGITAL EDITOR Johanna Cano

MEDIA COORDINATOR Julia Jones

FASHION STYLIST Drewe Smith

CONTRIBUTORS

Tim Bass, Jenny Callison, Meaghan Corbett, Nina Bays Cournoyer, Beth A. Klahre, Laura Moore, Emory Rakestraw, Katie Schmidt, Lynda Van Kuren, Mark Weber, Elizabeth White

CONTRIBUTING PHOTOGRAPHERS

Daria Amato, Megan Deitz, Madeline Gray, Terah Hoobler, Allison Joyce, Stephanie Savas Photography, Kate Supa

@ WILMAmag / WILMAmag.com

FOUNDER Joy Allen

SUBSCRIBE

For a one-year subscription, please send $26.00 (check or money order) to: WILMA, 219 Station Rd., Ste. 202, Wilmington, NC 28405, or call 343-8600 x201

Specializing

CONTRIBUTORS

JENNY CALLISON is a former Greater Wilmington Business Journal reporter who continues as a freelancer with the Business Journal and WILMA. Before moving to Wilmington in 2011, she was a university communications director and a freelance reporter covering a variety of beats. She interviewed cover story subject Edelmira Segovia on page 92.

NINA BAYS COURNOYER is creative director for the Los Angeles Business Journal and style intro writer for WILMA. A graduate of the Rhode Island School of Design, she was previously co-editor/art director of WILMA and art director for the Greater Wilmington Business Journal and is happy to still be part of the WILMA team, even while on the opposite coast. She lives in Los Angeles with her husband, Bryan, and their two cats, Max and Bucky. She wrote up the style features for our throwback Y2K style shoot on page 40 and Pantone color of the yearinspired pieces on page 49

MADELINE GRAY is a freelance documentary photographer based in Wilmington. With a master’s degree in photojournalism, her work is regularly featured in local and national publications. She enjoys spending time in places that are off the beaten track and collaborating to share the diverse stories found there. Gray photographed this issue’s cover of Edelmira Segovia and the profile story about her on page 92. madelinegrayphoto.com and @madelinepgray on Instagram

ALLISON JOYCE is a photojournalist who moved to Wilmington in 2022 after almost ten years working in Asia for clients such as The Washington Post, Getty Images, TIME, The New York Times, National Geographic, United Nations, and the Bill & Melinda Gates Foundation. Her work ranges from news coverage of conflict and humanitarian crises to documenting everyday life and developing long-term projects on gender issues, human rights, and climate change. Joyce photographed physician Holly Ray on page 38 and our group of WILMA alum for the “Who is WILMA?” feature on page 60 allisonJoyce.com and @allisonsarahjoyce on Instagram

DREWE SMITH and KATE SUPA own a creative studio – Drewe and Kate Branding Co. – that helps companies elevate their brand and digital presence through photography, brand styling, logo design, and website creation. They styled a nostalgic style shoot on page 40 and magenta-hued array on page 49 dreweandkate.com

nniversaries

LOOKING BACK, FACING FORWARD A

The larger the number, the more we celebrate longevity and how much time has passed. But many of those milestones can be traced back to small moments and quick decisions.

Take, for example, wedding anniversaries. I’ve got fourteen years coming in May, so more than a decade of memories, but it still all started with a single question about grabbing dinner one night.

And last year marked my tenth anniversary with WILMA and the Greater Wilmington Business Journal. But even that started years before with a choice to leave the traffic of Atlanta behind for the waterways of Wilmington.

I’m over-simplifying. All these life-altering decisions come with many more steps, and in my case, multiple pro/con lists (no list for the marriage one though, of course … maybe).

As we spend this year recognizing WILMA’s twentieth anniversary in the community, we’ll spend a lot of time talking about how it’s grown and where it’s headed. But I’m also interested in how it began.

Joy Allen, who started the Business Journal in 2000 and WILMA in 2003, says she and the staff wanted a magazine “for women, by women, and about women.” From one editor to another, I can appreciate/commiserate the mountain of details and decisions that took her to get from idea to printer, but I like to think it all came from that moment and conversation.

You can read more about those early days and Allen’s vision on page 65, as well as reminiscing with a few of

the other women interviewed by WILMA over the years, in our anniversary section. That section also includes thoughts from readers and participants on page 60, answering the question of so Who is WILMA these days?

Since 2015, WILMA has expanded its work in women’s leadership development, largely through our Women to Watch Leadership Initiative. Starting on page 17, you can read about that work – not just about WILMA’s programs but also learn from other leaders in the community.

One of those leaders is our cover story subject, Edelmira Segovia, whose imprint on the region includes work with UNCW’s Centro Hispano and the New Hanover Community Endowment (page 92).

For the anniversary year, we’ve updated WILMA’s tagline, or description, to: Leadership + Lifestyle since 2003, mixing in that leadership content and the lifestyle coverage that helps you best enjoy living in Southeastern North Carolina.

All of this is part of WILMA’s look forward, starting with the issue in your hands that represents so much hard work from our team to redesign the magazine for its next chapter. Thanks to everyone who contributed their ideas, time, and creativity to the project – and to our readers who continue to share their perspectives and stories.

I’d be remiss to not end on a throwback to 2003 in looking ahead. As Dory says, (yes, Finding Nemo was the top-grossing film of 2003), just keep swimming.

Vicky Janowski, WILMA editor editor@wilmingtonbiz.com

are a funny thing.

ON BOARD

STEPHANIE LANIER, OF THE LANIER PROPERTY GROUP, WAS NAMED PRESIDENT THIS YEAR OF THE WILMINGTON CHAMBER OF COMMERCE’S BOARD OF DIRECTORS.

Lanier, who also founded The Inspiration Lab for women, joined the chamber board in 2017.

At the group’s annual meeting, held at Cape Fear Community College’s Wilson Center, Lanier shared highlights from the chamber’s new five-year strategic plan and mentioned that two of its pillars are regionalism and education aimed at developing a talented workforce.

Lanier also announced the chamber’s support for Project Grace and for the city of Wilmington’s potential purchase of the Thermo Fisher Scientific property on Front Street, saying, “We think both of these projects are transformational for downtown.”

Also joining the chamber board this year are: CHAKEMA CLINTON-QUINTANA, VP, Inclusive Small Business at Channel powered by Live Oak Bank; ERIN KELLER, owner of Turn Key Lifestyle; and AMANDA MIARS, corporate, estates, and trusts partner at Murchison, Taylor, Gibson PLLC.

photo by Will Page/courtesy of Wilmington Chamber of Commerce

CATCHING THE WAVE

THE CAROLINA BEACH MURAL PROJECT capped off its most recent project – an auction of art-infused surfboards – with enough to keep the public art coming.

In recent months, nearly sixty surfboards decorated by artists were displayed around the beach town. An auction grossed more than $32,000, with about $15,000 going to the participating artists, some of whom donated their money back to the Carolina Beach Mural Project

The money raised will be used toward three more murals in Carolina Beach, says MAUREEN LEWIS, founder and president of the Carolina Beach Mural Project.

Those upcoming murals, to be installed this spring, will depict: the Shoo Fly Train that ran down Harper Boulevard and took people from Wilmington to the beach; native plants of Carolina Beach; and shag dancing, Shaggers Hall of Fame member Chicken Hicks, and Ocean Plaza Dance Pavilion.

“We are also refreshing some of the earliest murals that have suffered from the harsh sun, bringing the artists back to touch up their work,” Lewis says. “We want to be ready for the tourist season.”

GLOW’S SENIOR YEAR

AS GIRLS LEADERSHIP ACADEMY OF WILMINGTON (GLOW) PREPARES TO GRADUATE ITS FIRST CLASS of twelve graders this year, the all-girl charter school recently had some major announcements.

GLOW opened in 2016 with sixth graders as the state’s first single-gender charter school and has added a grade each year since.

In February, members of the school’s college access team received the Career Advancement for Women honor during Cape Fear Commercial Real Estate Women’s annual Awards of Excellence.

“For students at GLOW, the obstacles to a college education are real, with many being the first in their families to attend college,” the award description says.

“In 2021, GLOW’s College Access department partnered with Cape Fear CREW for an after-school program called GLOW CREW Club to introduce students to jobs within the commercial real estate industry.”

Also in February, celebrity chefs Emeril Lagasse and Rachael Ray traveled to the Port City to participate in a multi-event fundraiser for Beacon Education, GLOW’s parent foundation.

Students helped the chefs prepare a show in a filmed clip for the Rachael Ray Show.

The Emeril Lagasse Foundation gave the school a $500,000 gift to support its culinary program, and when Lagasse visited, the culinary classroom officially was named Emeril Lagasse Foundation Culinary Lab.

photo by Matt Ray/courtesy of GLOW

WILMINGTON DANCE FESTIVAL

The modern dance festival is a collaboration between the Dance Cooperative and UNCW’s Office of Cultural Arts. It features work of local choreographers and guest artists and touring companies.

LOCATION: UNCW Kenan Auditorium

DATE + TIME: 7:30 p.m. | March 31

MORE INFO: uncw.edu/arts/presents

TOASTING TREND

CARTER JEWELL RECENTLY

LAUNCHED MOCKSIE CRAFT MOCKTAILS, a local bartending service that aims to deliver the flavors and fun of boozy favorites without alcohol.

Mocksie offers a selection of de-alcoholized classics and reimagined alternatives, some of which are created with natural ingredients to mimic the benefits of a buzz without the booze. The business started operating primarily as a bartending service, although some pop-up events have provided an opportunity to buy products to enjoy at home.

Jewell secured a tasting room at 713 Princess Street to store her stock of dozens of zero-proof beers, seltzers, spirits, and wines – where clients can come to sample products and plan a menu for an upcoming event.

Jewell has sourced a variety of boozefree nods to classic spirits like bourbon, gin, and tequila for mocktails, although she recognizes her nonalcoholic spirits work best in mixed drinks that are naturally less alcohol-forward.

“If you want a bourbon on the rocks, I’ve yet to find a bourbon on the rocks that has the same kind of mouthfeel,” Jewell says. “But we can make you a good mixed bourbon drink that tastes correct.”

GENDER REVEAL

New Hanover County’s percentage of women

WHY WITH THE Y

Velva Jenkins, CEO of the YWCA Lower Cape Fear, holds Coffee with the CEO 9:15-10 a.m. every first Tuesday of the month at its aquatics center, 2815 College Road. The talks give members a chance to ask questions about the YWCA, its goals, and impact in the community in a casual setting.

ENTREPRENEURIAL SPIRIT

The annual Coastal Entrepreneur Awards takes place on May 31 at UNCW’s Burney Center. Find out this year’s category winners in the May 5 issue of the Greater Wilmington Business Journal.

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W OMEN W ATCH

ON THE AGENDA

Advice and connections from local leaders + the latest on WILMA’s Women to Watch Leadership Initiative

p.18

W2W INITIATIVE UPDATES

p.20

W2W INITIATIVE SPONSORS

p.21

PREVENTING BURNOUT WITH SUPRENA HICKMAN

p. 24

PLUGGING IN: THE WOMEN’S COUNCIL OF REALTORS COMES TO TOWN

p.26

PLUGGING IN: NETWORKING GROUPS ROUNDUP

p.28

TALKING STRATEGY WITH LIVE OAK’S STEPHANIE MANN

UPDATES

W2W RECAP:

The latest on WILMA’s Women to Watch Leadership Initiative and its mission to help develop more women leaders in our area

• LEADERSHIP INSTITUTE: The latest cohort of WILMA’s Leadership Institute graduated in December. The class of forty women went through leadership skills training, peer advisory discussions, and connections with area executives. A record number of applications – over a hundred – were submitted to participate in this year’s class, and those who are selected will begin meeting in April.

• MENTORING: This year’s group of WILMA mentors and mentees have been meeting one-on-one each month to work on the women’s professional goals.

• FUTURE LEADERS: Our latest W2W group, sixteen eleventh-grade teens, also began meeting monthly with their mentors, made up of Leadership Institute alum and Awards finalists. The group meets throughout 2023. Applications for the next Future Leaders group will open up in the fall.

• IN THE LOOP: Keep up to date with these and other Leadership Initiative programs as well as application announcements by going to WILMAmag.com or signing up for the WILMA Leadership email at WILMAmag.com/email-newsletter.

WILMA’S EXPLORE MORE OPPORTUNITIES TO GET INVOLVED

LEADERSHIP INITIA TIVE

WILMA’S FUTURE LEADERS

W2W UP NEXT:

How to connect with WILMA’s leadership programs

• WOMEN TO WATCH AWARDS: Applications for this year’s awards are open April 3-May 3 in the categories of Arts, Business, Education, Health, Nonprofit/Volunteer, Public Sector, and Rising Star. Info: W2WAward.com

• GET ON BOARD: The next board training session, held in conjunction with UNCW’s Quality Enhancement for Nonprofit Organizations (QENO), takes place in April; date and location will be announced

• LEADERSHIP INSTITUTE: The 2023 WILMA’s Leadership Institute class kicks off with a day-long orientation at Double Run Farm in Brunswick County.

• ALUM NETWORKING: The first of two events this year exclusively for Leadership Institute graduates and Awards finalists will be in the spring.

• LEADERSHIP ACCELERATOR: WILMA’s annual leadership conference returns to the Wilmington Convention Center on July 13. Info: W2WLeadership.com

W2W LEADERSHIP INITIATIVE

FOUNDING SPONSORS

CORPORATE SPONSORS

“I’m honored to represent Live Oak Bank as we support the efforts of WILMA to shine a light on bold, successful women. Since inception, Live Oak has assisted women-owned small businesses both regionally and nationwide. As we strive to become America’s small business bank, we’ll continue to provide financial and educational resources for local women entrepreneurs. Together, WILMA and Live Oak will work to empower women to drive employment, prosperity, and purpose throughout our community.” WILMA

BRANDY KECK

SVP - Head of Veterinary Lending LIVE OAK BANK

However, you can recognize a self-caring leader by the culture of their environment and their followers. Their environment is healthy, and their followers are thriving.

Have you ever experienced amazing service in a company from the time you entered the door to the receipt of the actual product or service? How did it make you feel? How was your product or service? Would you want to return or give a referral without being prompted because of your positive experience? Well, this is considered a healthy environment, and chances are that the leadership team is also healthy and self-caring.

On the flip side, have you ever been in a work environment where the staff was unhappy and fearful of their boss, customer service was awful, and they lacked enthusiasm? How was the product or overall service you received? It likely was not the best either. Toxic environments like this exist because the leadership is nonexistent or is subpar. This may also be likely due to the presence of a leader who has experienced burnout.

It is also not uncommon for the staff and leadership team to feel they are operating properly and giving the best customer service. If customers complain about their product or services to them, then they would likely not take it seriously. Therefore,

The Self-Caring Leader: advice from Suprena Hickman

no consequences may occur as a result. This is a lack of selfcare problem, but it is not a dead situation.

When you’re intentional about taking care of yourself, then you will naturally take care of those around you with ease. The likelihood of experiencing burnout would be greatly decreased and/or prevented.

Here are three things you need to know about a self-caring leader: A self-caring leader understands the importance of filling up their cup first so they can give from the overflow. A self-caring leader also understands that their actions and inactions will directly affect those around them. Lastly, a self-caring leader understands the importance of caring for the whole person and how that brings a more dedicated follower who will also mimic their leadership style.

Taking care of the whole person involves mental, physical, emotional, and spiritual care. This doesn’t mean to coddle your employees and followers, but you would simply care and show love.

If you desire change around you, then you must demand change within you first. However, an ineffective and toxic leader would not understand or be able to recognize their behaviors enough to desire a change.

One must first be aware of their current behaviors and culture of their environment. Awareness requires you to take a good look in the mirror and acknowledge of that which you see. It requires you to receive feedback from a customer, mentor, or boss and do self-evaluations to bring forth positive improvements.

It’s no doubt a huge responsibility to lead others effectively. It goes far beyond leadership titles.

The key to burnout prevention is really increasing sacred self-care, which involves filling up your cup first.

When you do this, then you can afford to give from your overflow freely and with ease. You will also naturally share this with your team and followers. So, let’s look into what filling up your cup first and giving from the overflow looks like.

This means that you intentionally make time for you first.

You’re mindful of your body and surroundings daily. You consistently invest in yourself by improving your mindset and your skill set. You make time to slow down and enjoy the moments while making smarter and more intentional movements.

How do you recognize a self-caring leader?

Well, it’s certainly not in the quality of their clothing, jewelry, or their display of cosmetics. You can’t tell by their confident stance, how fit they appear, or how well they articulate their words.

• Highest quality 3D/4D/HD Live fetal ultrasounds

• Fun, family friendly environment

• 4x6 glossy prints and digital media

• Sneak Peek Clinical gender testing as early as 6 weeks

• Hosted parties, heartbeat stuffed animals, gender reveal party supplies

You also practice true forgiveness by releasing any resentment, bitterness, and anger. Some of the worst leaders are actually leading with bitterness, anger, and jealousy, and are frustrated beyond measure.

They lack the knowledge and understanding of how to release those hurts.

It’s like being constipated and refusing to get relief. It is quite toxic to continuously operate this way. It also makes you move slower and makes your workload heavier than ever. Your performance also becomes ineffective, or you fail to reach your full potential. However, you can’t make changes to something of which you’re unaware. Mindfulness is also key.

Here is a self-caring leadership challenge for you:

1. Take a moment and sit in a quiet place alone and uninterrupted with a journal. Do an assessment of your life starting with your physical health, mental health, spiritual health, and emotional health. Then, do an assessment of your work life. Note what your vision of a healthier you or a healthier work environment looks like, then make note of the current status. Seek mentorship and coaching in and outside of your workspace to help you bridge the gap between where you are and where you desire to be.

2. Write out a plan to include SMART (Specific, Measurable, Attainable, Relevant, & Time-Oriented) goals weekly and get an accountability partner to help you be successful.

3. Next, make sure to take massive action with all goals desired. Implement those action steps required to achieve the level of success desired.

4. Lastly, make certain to frequently evaluate your movements for effectiveness.

Just know that as a leader, you will naturally attract like-minded people when you make positive changes. You will also decrease the incidence of or eliminate burnout with consistent use of these tips and strategies. W

Suprena Hickman, nurse entrepreneur, keynote speaker, author, and coach, is the owner of Wilmington-based Suprena Hickman Enterprises LLC, a personal development and wellness brand. She is also the owner and administrator for Wilmington’s latest vocational school, called Sankofa Training & Wellness Institute LLC.

BUILDING NETWORKS: New real estate council forms

by ELIZABETH WHITE | photo by STEPHANIE SAVAS PHOTOGRAPHY

T

Noticing that the organization had a large presence elsewhere in the country but not in North Carolina, especially in the southeastern region, Price knew it was the right time.

“There was a huge gap in our area with only one other chapter in our state,” she says.

While a Realtor in Illinois, Price was a member of a Women’s Council of Realtors (WCR) chapter there and was aware of the benefits being a member offered.

“When AMBER JOHNSON, WCR state liaison, reached out to me asking about launching a chapter in the area, the answer was a definite yes,” Price recalls.

As past president, Price was familiar with the ins and outs of what it takes to run a chapter. Currently, she is president of Wilmington’s WCR Azalea Coast Network chapter. Besides overseeing local events, Price also reports to the governing board, encourages members to get involved, and represents the chapter at the state and national levels.

WCR’s goal is simple, straightforward, and one of empowerment: advancing women as business leaders in the industry and in the community.

The national organization delivers over 1,500 face-toface meetings annually focusing on business leadership with a mission of not only creating relationships but camaraderie and a support system.

The goal of local chapters is to offer more intimate connections within the community along with numerous networking events. Started in fall of last year, the area’s newly chartered Azalea chapter currently consists of thirty-five Realtors and a six-person board.

A kick-off event took place at the Pour Taproom with STEFANIE ADAMS, founder and chief empowerment officer of WNY People Development, as the keynote speaker.

“Our first event was sold out,” Price says. “Stefanie’s speech was motivating and inspiring, and we are planning more events like that.”

Price admits she couldn’t do it all alone and is grateful for the assistance she receives from fellow Realtors and board members. WANDA WILLS is one such person. Actively practicing real estate since 2018 and a broker/ Realtor with Spot Real Estate, Wills jumped at the chance not only to become a member but also to take part in the chapter’s leadership.

“While serving on another committee with Manda, I heard about WCR,” she says. “I did some research on the organization, liked what I heard, and became a member right from the start.” Wills serves as first vice president, “a position I really enjoy.”

She helps set direction for the Azalea Coast chapter, with responsibilities including developing leadership activities and networking events.

“I like to be engaged with my colleagues in real estate and be around people who are excited to learn and share new things about our industry as a whole,” she says.

Another colleague Price is glad to have by her side and on the board is professional business coach SHERRI PICKARD, of Coldwell Banker Sea Coast Advantage.

A Wilmington Realtor since 2004, Pickard’s presence on the board was initiated on the golf course.

“I was playing a round of golf with Manda, and she mentioned starting a WCR chapter here,” Pickard says. “I was hesitant at first, but by the eighteenth hole, I was in.”

As Azalea Coast chapter president-elect, Pickard is next in line to head up the new local group.

“This year, I am watching and learning from Manda’s leadership,” she says. “The board is charting the course of how the WCR will function, and I am excited to build stronger relationships among our realtor members and support continued professional growth.”

Along with connecting with other members locally, Azalea’s membership also includes access on a bigger level with a referral map, discounts, and PMN designations. In addition, members can take advantage of virtual playlists, e-newsletters, and podcasts. Price has economic updates, social media panels, happy hours (such as an upcoming St. Patrick’s Day event at Edward Teach Brewery), and much more slated for this year.

“My goal,” Price says, “is 200 members in 2023.” W

he Women’s Council of Realtors now has a chapter in Wilmington thanks in large part to the efforts of MANDA PRICE, a team leader at Keller Williams Innovations.

Wanda Wills (left) and Manda Price are part of the team helping to grow a Women’s Council of Realtors local chapter.

PLUGGING IN NETWORKING

Each issue, WILMA includes a Plugging In directory to help you connect locally. This time, we’re focusing on some of the newer women’s network groups that have formed. Keep an eye out for future lists to tap into nonprofits, support for entrepreneurs, and more. Let us know about your group by emailing editor@wilmingtonbiz.com.

The Boardroom

“The Boardroom is a volunteer-led organization focused on advancing women to higher levels of leadership. We provide access to C-suite leaders through on-demand and in-person conversations to provide a blueprint for success.”

INFO: totheboardroom.com

Cape Fear Professional Women in Building Council

“The Professional Women in Building (PWB) Council is the voice of women in the building industry. We are dedicated to promoting industry professionalism and supporting our members at the local, state, and national levels by offering networking and educational opportunities, legislative awareness, outreach, and professional and personal development.”

INFO: www.wcfhba.com/professionalwomen-in-build-council

Fueled By FaithWomen’s FaithBased Community

“We believe in Fueled By Faith, that by ultimately being plugged into God first (consistently) it unlocks the ability for life to be easier and more fulfilling and your mission even greater, ultimately moving the needle forward for the kingdom of God.” The monthly membership includes: one monthly zoom call; community text thread; and one in-person monthly meetup.

INFO: sheassistsyou.com/fueled-by-faithmain

National Association of Women in Construction

The Wilmington-Cape Fear chapter provides its members “with opportunities for

professional development, education, networking, leadership training, public service and more.”

INFO: nawiccapefear.org

Wilmington Enterprising Women’s Circle

“Facing the world of business day in and day out, no matter what your industry, is no small feat. We are creating a circle of empowerment, education, and encouragement around female business owners in Wilmington. Our mission is to surround them with like-minded energy, best practices, tools, and resources –wonderful people – so that they are fired up about their future and the work at hand.”

INFO: facebook.com/ groups/726466125769036

Wilmington Women with a Purpose

A collective giving group, the recently formed network is part of the national Grapevine platform. Local members pool their donations and decide as a group where to give. “We come together once every quarter to network, donate, learn about local nonprofits, and vote on which ones to support together.”

INFO: grapevine.org

Women’s Council of Realtors Azalea

Coast The national group is a “network of successful Realtors, advancing women as business leaders in the industry and in the communities we serve.” A local chapter launched in December. Read more about the Azalea Coast chapter on page 24.

INFO: facebook.com/azaleacoastwcr

photo by TERAH HOOBLER

IN THE LONG RUN STEPHANIE

MANN TAKES THE BIRD’S EYE VIEW ON THE PATH AHEAD

a coherent framework, ensure that we continue to focus on realizing the long-term strategy, and communicate that to the organization. Everything an organization does is a choice to not do something else. By illuminating those choices, we can all be more intentional about our near-term and long-term objectives.”

What are some pitfalls leaders can make in this area?

investments and partnerships. She oversees the bank’s embedded banking business, Live Oak Private Wealth, and Live Oak Ventures, with eleven portfolio companies.

She is used to looking out at the horizon, both in her role in Wilmington and through her twenty-plus years of experience advising companies on capital structure and growth strategies.

“In my role, I can leverage my experience advising companies on transformational transactions and still have the benefit of opportunities to learn and grow,” Mann says.

She previously served as a managing director of investment banking at Citi, where she advised Fortune 500 technology companies and worked on more than $125 billion in M&A transactions.

Mann, a speaker about strategic thinking at WILMA’s Women to Watch Leadership Institute, shares how to get yourself out of the day-to-day grind and look at the big picture. How do you think organizations can encourage a culture of strategic thinking? How do you as a leader promote it?

“Strategic thinking is a discipline of self-improvement, and we are all capable of participating in it. Organizations need to set aside time to think through their market, their customers, and their own strengths and weaknesses.

My job is to consolidate that thinking into

“First, critical to a successful strategy is a clear vision, mission, and set of values.

We start every strategy conversation by grounding ourselves in our (Live Oak’s) goal to be America’s Small Business Bank, to treat every customer like the only customer, and to take care of our employees. Anything that doesn’t align with this is a distraction.

Second, strategic planning has to be collaborative. It is the ‘How’ of a company’s vision and mission and fundamentally requires the full support and shared commitment of the leadership team.

Lastly, don’t worry about precision. The future is uncertain, and the strategic plan serves to align the company directionally.

President Eisenhower once said, ‘In pre paring for battle, I have always found plans are useless, but planning is indispensable.’”

What about personally? What have you learned or practice now to ap ply strategic planning in your own outlook?

“Both for Live Oak and for myself, back is an important part of strategic planning.

What are we/I doing well, what could be done better, what can I learn from what others are doing?

On a personal level, I seek feedback from my team, my colleagues, and my family, and I set annual goals for myself. I don’t want you to think I have it all together though. I don’t.

I have an amazing village that works with me, and some things just don’t get done. Give yourself some grace.” W

Be informed: Talk to your customers, your colleagues who work with your customers, and your competitors regularly. Be reflective: Look back on what happened, what you did well, and where you want to be better.

Be aspirational: Set bold goals and use them to drive near-term plans

Be data-driven: Measure the opportunity and your progress. Accountability matters.

Be disciplined: Know what you aren’t going to do. A good strategy acknowledges trade-offs. Place your bets and be ready

Asked who else we should know locally, Mann points to Katrina Knight, executive director of the Good Shepherd Center “She is tackling one of the hardest problems we are facing today, with determination, creative thinking, and ambition,” Mann says. “Check out the work she is doing with Home for Good.”

s chief strategy officer at Live Oak Bank, STEPHANIE MANN is responsible for strategic planning and

Mann’s favorite podcast is NPR’s How I Built This. “Nothing fuels strategic thinking like hearing about the winding path to success that other leaders have taken. My kids love it, too!”

Stephanie Mann’s strategy checklist

INa time where most hard skills can be taught in an online Udemy or Coursera course or even via a Youtube playlist, companies are looking towards acquiring talent with soft skills and cultivating those skills in their current employees. One of the most important of those skills is agility. Agility is the ability to move, think, and understand quickly. Being agile and nimble requires balance, coordination, speed, and endurance.

Horses are agile creatures. We observe their ability to navigate rough terrain, seek water in a drought and pick over grasses that do not taste the best and this is an innate part of their being. Looking closer at the components of agility, we can see what horses have to teach us about ways we can change our companies and organizations:

BALANCE

Horses demonstrate balance by being in the present. It does not benefit them to harp on the past or have their eyes set too far into the future. In order to navigate their uncertain environments, the lead mare has mastered the ability to set direction and adjust this direction based on the information provided by her herd. When thinking critically about balance in your team, ask “What are we noticing within ourselves, our team, and our environment? What course corrections to our direction need to be made?”

COORDINATION

Coordination requires constant communication that is open to feedback and acknowledgment of what your team is noticing or concerned about. Horses are able to move together in large herds by having constant communication about what is present, whose strengths are needed, and who needs to be protected– they don’t wait to attend 3-day retreats to have these discussions. Ask, “Who needs to be involved in our collective, coordinated movement?”

SPEED

We have an analogy at TeachingHorse that says “When horses in California see smoke, what is it likely? – A wildfire.

When horses in North Carolina see smoke, what is it likely? – A barbecue.” The speed and discernment with which you approach problems in your organization indicate your ability to be agile in the marketplace.

In the Diamond Model of Shared Leadership, we share how energy affects the herd and is often influenced by the role of the lead stallion. The lead stallion has the most perspective, protects the herd from threats, and sets the pace of the herd.

ENDURANCE

In cultures of shared leadership, endurance is achieved through constant communication about capacity and rest. Horses value rest and energy conservation because that is what is required for navigating uncertainty long-term. How well-equipped is your organization to endure uncertainty? This is an opportunity to discuss with your team, “How can we develop supportive infrastructure that sets an appropriate pace for long-term growth/innovation/ advancement?”

TeachingHorse is having these same conversations. Our agility is in the form of productizing, researching our clients’ industries, and cultivating our current herd. We are expanding our core inperson experiences to be supported by asynchronous, blended learning and our team of certified facilitators has grown nationwide. From the barn to the boardroom, we are ready to support executive and high-potential leaders in 2023

Sources: www.kornferry.com/insights/ this-week-in-leadership/3-essentialskills-for-2023

Abriana is the Creative Director of TeachingHorse, LLC. She spends her days navigating brand and product development to support today's leaders via equine experiential leadership development.

AGILITY: THE MOST SOUGHTAFTER SOFT SKILL OF 2023

Stirring

Things are shaking up underneath Front Street

A thingsUP

by LAURA MOORE | photos by MEGAN DEITZ

fter buying their first bar off Craigslist, ABBIE SENA and her husband, JOSEPH, quickly established their love for nightlife. Now, years later and after running other local bars and restaurants, their vision for what they want to offer has evolved into a new cocktail lounge in downtown Wilmington.

The Underfront Co. Bar and Lounge opened the first weekend in February at 265 North Front Street, the subterranean space that once housed Dead Crow Comedy Room and Firebelly’s.

“This project is super close to my and my partners’ hearts because it’s back to our basics,” Abbie Sena shares. “Back to hand-made, house-created craft cocktails in a city and community we love.”

While running their first bar in Greensboro, the couple hired a bar manager, IVAN MOORE, who quickly became their best friend and eventual business partner. With Wilmington roots, Moore suggested opening a place in town that would ultimately become Whiskey Tango Foxtrot.

“With all four of our four downtown businesses, one (thing) led to the other,” Sena explains.

After Whiskey Tango Foxtrot came Rumcow, then Tacobaby to follow. Now, after selling those businesses, Sena explains it was time to return to the nightlife in a more upscale fashion.

“This space represents a part of our lives and our story,” she says. “We went from big, club-style places and we wanted to step back from high volume and get back to basics with cocktails. We

wanted to dial it back and explore the drinks and break each one down. We take a classic cocktail and do it better.”

The new techniques and knowledge that Sena and her partners gained while running the previous restaurants have given them the freedom to explore new ways of developing and creating drinks.

“We create our own bitters, we cook sugar glass, and we make our own tinctures,” she says. “We like to play with smells and tastes and see how it’ll play with the body of a cocktail.”

Each cocktail on the menu’s thoughtful design is organized by taste. Whether it is fresh and fruity or bold and smoky, there is a drink for a customer’s palate, including nonalcoholic options.

With special embellishments such as muscadine jam, dehydrated lime, or honey jalapeno simple syrup, it is obvious that a

great deal of time and thought has been given to each drink’s design.

“All bartenders are trained and onboard, so they love talking about it and will tell you all about each drink and break it down and explain the flavors,” Sena shares. “The menu was built by all of us working behind the scenes –a whole collective effort.”

Wines and beers are offered, too, in addition to a selection of charcuterie and cheeseboards. Like the cocktails, the food selections seem sophisticated and tastefully designed.

“Cheese pairs well with everything.,” Sena says. “We did not want to do a full menu but thought enough so that it would be perfect before or after dinner and would pair well with cocktails.”

Open Tuesday-Thursday from 5 p.m.-midnight. and Friday and Saturday from 5 p.m.-2 a.m., Underfront, according to Sena, will continue to find its niche in the downtown

Underfront Co. Bar and Lounge bar manager HayLea Airon and co-owner Abbie Sena

We create our own bitters, we cook sugar glass, and we make our own tinctures. We like to play with smells and tastes and see how it’ll play with the body of a cocktail.

ABBIE SENA, co-owner, Underfront

scene. They will have live music on the weekends, and Sena says they are open to a possible karaoke night during the week.

With chic paintings, leather chairs, and velvet couches, the space gives an old-world feel to a welcoming space. Welcoming others into their family is exactly what Sena had in mind with its design.

“I think we nailed the atmosphere, and it came together passionately for all three of us,” she says. It has precious nods to old bars we had, and we included family pictures, so they are here with me.”

Fun, retro pictures of grandparents and parents are hung throughout the lounge as well as paintings from the couple’s first bar that got it all started.

“We are a family, we have always been a family, and if you work for us, you’re a part of that,” Sena says. “There is so much grace at this place.”

Looking forward to warmer weather, a tiki bar has been built and the outdoor space is ready for a new design to welcome people outside to enjoy a summer drink menu.

“I love what we do so much and want others to enjoy it,” Sena says. “It is all about the love of the cocktail. It is super awesome and humbling for the three of us to put this business in this community that we love and feel a part of something we love so much.” W

DIAMOND

Dress to Impress

It’s spring, and veggies are in abundance. But healthy doesn’t have to equal boring. Take a cue from chef JESSICA CABO who incorporates creamy blue cheese to add flavor to a versatile dressing that can elevate a weeknight salad or a dinner party app.

“There’s a couple of smoked blue cheeses that I really love that we’ve gotten in: Smokey Blue by Rogue Creamery, which is out of Oregon, and another one called Moody Blue. So, when we do our blue cheese, I incorporate half of the blue cheese that is a regular, like Danish blue, and the other half a smoked blue, and it just gives it just such a great flavor,” says Cabo, executive chef of EAST Oceanfront Dining at the Blockade Runner Beach Resort.

Greek yogurt lightens up the dressing, replacing some of the sour cream and mayonnaise needed without sacrificing the smooth texture.

“It just makes it much lighter,” she says. “You can actually eat a dressing that you enjoy without it being so heavy and not good for you – instead of tossing the whole idea of a salad out the window.”

Keep an eye out for Cabo’s dressing on EAST’s menu with its blue cheese wedge salad and fried cauliflower. Or try it at home and dress to impress. W

smoky blue cheese dressing

INGREDIENTS

4 ounces smoked blue cheese (such as Smokey Blue by Rogue Creamery)

4 ounces Danish blue cheese

1 tbsp granulated garlic

1 c buttermilk

1 c Greek yogurt

1 c sour cream

1 c Best Foods mayonnaise

Splash of red wine vinegar

1 tbsp salt

1½ tsp black pepper

1 tsp white pepper

1/ 8 c Tabasco green sauce

1 tbsp Worcestershire sauce

DIRECTIONS

Combine dressing ingredients in a small bowl and stir until blended and creamy. Pour liberally on wedge iceberg lettuce with halved cherry tomatoes, radishes, crispy bacon or pancetta, croutons, green onions, and cracked black pepper. Alternatively, use the dressing as a dip with crudité or wings.

Recipe courtesy of Jessica Cabo, executive chef of EAST Oceanfront Dining (blockade-runner. com/on-site-dining/eastoceanfront-dining)

Photo by Matt Ray, c/o of EAST Oceanfront Dining

Everyone wants to look their best. Many forget about the importance of proper skincare, however, though it has just as much potential to make a positive or negative impression.

But how do you know which skincare products are the best for you? Here at United Medical and Aesthetics (UM&A), we consult with all our patients and create a personalized skincare plan. Combining 30 years of medical experience with extensive aesthetic training, our owner Aleta Sloan PA-C educates each patient on what products genuinely work, which supplements benefit the skin, and what laser or injectable treatments are best for the patient.

With a unique approach emphasizing “Where Medicine Meets Beauty,” Aleta provides her patients with the best of all possible worlds. This includes medical skin care lines that are exclusively offered by skincare providers like UM&A, such as Skin Ceuticals, Elta MD, Obagi, and Revision. We also offer some of Aleta‘s proprietary compounding creams, which are used for pretreating before lasers.

UM&A offers FDA-approved neurotoxins, dermal fillers and lasers. Widely recognized as “Botox,” neurotoxins are known for minimizing unwanted lines across the face, such as forehead lines. Dermal fillers restore or add volume to soften underlying hallows, lift cheekbones and enhance jawlines, lips, and chins, even earlobes. Well-known dermal fillers include Radiesse, Restylane, Versa, Juvederm, and Sculptra. We partner with each company and offer exclusive reward programs. Fat dissolvers such as Kybella can be very effective in dissolving small areas of fat under the chin. It can also be effective on other sites, including bra fat, back fat, abdomen, buttocks, and arms. Injectable fat dissolvers are typically minimally painful with little recovery time.

Using lasers to rejuvenate the skin

has become the most sought-after treatment to combat the signs of aging. Lasers are a noninvasive means of taking years off of your appearance with little downtime and life-changing results. Aleta has earned the “Laser Queen” nickname from her colleagues as a result of her ability to leverage ground-breaking lasers to treat almost all antiaging concerns. First, her s Motus AY gets rid of unwanted hair on the body with absolutely no pain. In the next step, Aleta uses her award-winning Nordlys IPL and Frax laser to resurface and rejuvenate the skin, soften fine lines, deep wrinkles, solar damage, acne scars, and poor skin texture. Morpheus8 is a radiofrequency device that tightens loose jowls and sagging skin on the neck. The most powerful laser in Aleta’s tool belt is the Tetra CO2, a game changer that takes years of damage off the skin. Aleta is the only medical professional in Wilmington who performs deep CO2 treatments. The before and after pictures are very compelling; to have a look, visit her Instagram account: @aletasloanthepa.

In addition to providing a wide array of antiaging procedures, Aleta offers the only FDA-approved vitamin line, vitamin injections for weight loss, energy, and skin rejuvenation.

Call United Medical and Aesthetics for a free consultation, and see how we can help you reach your goals.

Aleta Sloan, Founder, Owner, and Chief Practitioner for United Medical and Aesthetics. Aleta graduated from one of the country's original PA programs and, at 23, became the first PA in Eastern NC. She has maintained her privileges at Carolina East Medical Center for 30 years and has been committed to serving her community in Internal Medicine, Cardiology, and Aesthetic medicine.

Stitch

inTime

by BETH A. KLAHRE photo by ALLISON JOYCE

HOLLY RAY is a long-standing physician with Novant Health New Hanover Regional Medical Center. In October, Ray accepted the position of clinical physician executive for Novant Health Surgical Institute.

Ray became interested in health care in high school, first considering a future as a physician assistant, then optometry, and ultimately decided to apply to medical school.

“I had great role models, a compassionate primary care physician, and a wonderful nurse practitioner at our local county health department,” she recalls. “I saw the joy they experienced in serving others through their careers.”

For the past several years, Ray was the medical director for NHRMC Surgery Navigation Center, now called Novant Health Surgery Navigation, collaborating with surgery, anesthesia, and hospital leaders to build a sophisticated preoperative medicine program. In her new role, Ray is leading the development of a Perioperative Surgical Home (PSH) for Novant Health.

“PSH is a patient-centered perioperative care model, spanning from the decision a patient and surgeon make to pursue surgery until the patient has fully recovered,” explains Ray. PSH is intended to use evidence-based tools to help determine the right level of preoperative evaluation for patients, taking into consideration both procedural risk and the patient’s medical complexity.

A native of Maury, North Carolina, Ray attended North Carolina State University, graduating in 2006 and then attending medical school at East Carolina University Brody School of Medicine, where she graduated in 2010. Ray completed her residency at NHRMC in 2013 and became a physician, treating acutely ill hospitalized patients. Ray has gravitated toward perioperative medicine because it is collaborative and interdisciplinary.

“Surgery, anesthesia, and medicine work together with hospital administration and ancillary services to deliver remarkable perioperative care,” she says. “This collegial spirit and shared vision

energizes those involved in the surgical care of patients. It’s contagious! Patients are better prepared for surgery. Providers and the hospital alike are highly satisfied with its impact on surgical outcomes.”

In addition to clinical and administrative partners throughout Novant Health, as well as private practice surgeons and anesthesia groups, Ray’s partners are STEPHEN BUTLER and ANDREA SMITH-JONES. Butler is an experienced surgeon and the senior physician leader over the Novant Health Surgical Institute. Smith-Jones, a former nurse, is Ray’s administrative dyad partner, with a background in operations for preoperative services and ambulatory surgery.

“I am fortunate to have an incredibly supportive team that spans the state. Each offers a unique perspective and contribution to scaling PSH across Novant Health,” Ray says.

Ray has been getting to know others across the Novant footprint.

“We all have so much to learn and gain from each other working together toward a common goal,” she says.

Ray anticipates moving all preoperative clinics across Novant Health toward a surgery navigation model. “Through this alignment, we hope to scale our successes across the large health system,” she says. “This will ultimately improve patient care beyond our hospital walls, across Novant Health and the state.”

Ray and her husband, Cliff, who sells search and rescue accessories as the owner of P2P Rescue, are raising two young children. What’s Ray’s secret to making it all work? She tries to start each day before her family wakes with a devotion and exercise.

“It doesn’t always happen, but I’ve learned that carving out time for self-care better prepares me mentally for the day ahead – a combination of patient care, conversations with physicians about upcoming surgical cases, and meetings related to our perioperative program,” she says.

Ray and her husband often flex their time and commitments to meet each other’s needs, but rarely is it a 50/50 split. “It takes faith, it takes passion, and it takes a village,” she says. “We strive to bring out the best in each other. That seems to keep our family happy and our household functioning. We are fortunate to have great support from family, friends who are like family, wonderful neighbors, and our church.”

After dinner and time together as a family before the children go to bed, Ray tackles the laundry, the family’s schedule of activities, or hops on perioperative medical society conference calls with colleagues from around the country.

Ray says the greatest gift from her medical career has been the gift of time: “time with patients, time to perform a thorough preoperative evaluation, time to find ways to better optimize a patient’s health before surgery, time to listen to patients’ concerns about surgery or health in general,” she says. “Time and how we spend it is one of God’s greatest gifts.” W

it

drop like it’s

aught

wILMA has seen a lot in her 20 years, especially when it comes to style.

The year is 2003 ... While readers are clamoring for Wilmington’s newest women’s mag, the fashion world is experiencing its own whirlwind debut. Early-2000s (Y2K) style emerged during the famous (or infamous, depending on how your investment portfolio read) dot-com boom, giving it a flair for the futuristic and a hunger for maximalism. Hot pink was still the “it” color, thanks to the wardrobe of Reese Witherspoon’s Elle, of Legally Blonde, and the cast of Mean Girls, not to mention the more-is-more styling of celebutantes like Paris Hilton.

Pair that ultra-pop color with anything shiny or metallic, and you were a legit carnival of 2000s fashion.

Today, a few of the Y2K trends have circled back around, but now we can wear them with a little more refinement – a select few at a time. Wide-leg jeans worn with heels, collared shirts layered with sweaters, and, of course, the color pink are all big winners.

So go ahead and channel that early-aughts nostalgia, just make sure to revisit it with your own adult spin. Game on. W

photos & styling by DREWE AND KATE BRANDING CO. | intro by NINA BAYS COURNOYER

Mesh CROP TOP in lilac, Akiya DRESS in pink glo, Natalia platform SANDAL in platinum, EOS CLUTCH, and chevalier RING, all available from Oliver Clothing

Erin DRESS in caviar, Eleanor TOP in mercury, Gia tall BOOT in black, and silver hoop EARRINGS, all available from Oliver Clothing; LIPSTICK by Madame Gabriela in New York at 1PM, available from Pipton

Ramona SWEATSHIRT in heather gray, Kinsley TOP in hot pink, Amyra bow heeled MULE in fuchsia, and gold CHAIN with customizable charms, all available from Oliver Clothing

MODEL: Lauren Gordy

HAIR & MAKEUP: Pipton (formally Blush Haus of Beauté)

CLOTHING: Oliver Clothing LOCATION: Jungle Rapids, 5320 Oleander Drive

MOMENT MARVELOUS A

Curating coveted Hollywood vintage with Jess James

by EMORY RAKESTRAW | photos by DARIA AMATO

JESS JAMES doesn’t seem of this decade – but in the best way. Her effortless adornment of timeless pieces – ranging from a 1920s shawl to a patterned bellsleeve maxi dress – paired with her background as a personal stylist and fashion editor make her store, Jess James + Co. Vintage, feel wholly authentic.

Within the shop at 511 Castle Street, a menagerie of styles waltzes through the decades, and her knowledgeable demeanor and pristine selections have propelled her to vintage-icon status in Wilmington fashion.

“There are people who love and appreciate vintage that find their way here, and there’s people who maybe don’t know a whole lot (about vintage fashion), but they’re drawn in,” James says. “Once they get in here, that’s where my strength lies. I had a styling business and (was a) fashion editor. I know what’s going to look good on their body, and I can help select piec-

es if they’re intimidated by vintage or don’t want to look dated – finding things that can fit into a modern wardrobe or styling in a modern way.

“Some people do the full head-to-toe vintage look, but most people want some vintage pieces that are statements.”

In 2019, James decided to throw a fashion show in honor of one of her favorite TV shows, The Marvelous Mrs. Maisel, an Amazon Prime original series. Set in the late 1950s and early 1960s, the show follows Miriam (Midge) Maisel, a mother of two who discovers her talents in stand-up comedy after her husband leaves her for a woman named Penny (which happens to be one of her first jokes). James’ Maisel-inspired fashion show was such a success it caught the attention of BEN PHILLIP, an assistant costume designer for the show.

“We connected on Instagram, and he loved the fashion show and styling,” she says.

When it was announced that The Marvelous Mrs. Maisel would end after five seasons, James reached out to Phillip and asked what would become of the show’s wardrobe and if she could be invited to shop it.

“He found out last-minute they were doing a vendor sale … and he was nice enough to FaceTime me,” James says.

The virtual appointment lasted over two-and-a-half hours and required an instinctual urgency to say yes or no as pieces were presented at lightning speed. She describes it as intense and exciting, “Maisel is such a color story in each episode – the lavender, with the yellow, with the pink – it’s this rainbow,” she says. “That’s what I was putting together, and as Ben was putting it in the rack he was like, ‘Look at this!’ It was a sea of colors but especially of pink and blue colors I carry.”

Once the pieces arrived in Wilmington, James decided to film her first unboxing video from them. She thought she would simply be showcasing the pieces prior to tagging and placing them in storage. Yet, much like Midge’s trajectory, the audience had other

plans. Her first unboxing video was a wild success, with both fans of the show (and of ’50s and ’60s fashion) flooding her DMs with requests to buy certain items. Her next unboxing, dedicated to a variety of handbags, sold out completely.

Items procured included a brown-and-mustard check dress with the quintessential Maisel bow; a pastel kimono in textured silk; an Emma Domb ruffled dress with metallic threading; and a stunning Gene Shelly dress in two-tone pink with silver, beaded-sequin detailing.

“It’s been really fun to see our customers that love the show messaging me and say, ‘I saw this dress and bag,’ and showing what episode it’s in,” James says. “This show is equivalent to Mad Men in that the styling and cinematography has so much attention to detail, and they nail it so they’re not going to make any mistakes. You won’t see an ’70s or ’80s pieces in the show.”

James says she underestimated the level of interest and messages she would get after each unveiling.

“We did the first box, and it was so overwhelming. I knew people would be excited, but I didn’t anticipate it being the phenomenon it was it,” she says.

For example, a single swing coat quickly led to fifty messages from potential buyers wanting a piece with the signature Midge Maisel silhouette.

In her store, a dedicated rack of remaining clothing items showcases color stories of pastel pinks, bright greens, turquoise, flowy chiffon, and the emergence of retro stripes, noting the show’s progression into the ’60s. For the final box remaining, James is planning to do an unboxing video around the show’s fifth and final season, which is expected to debut sometime this year.

“It will be sad if the show comes out and I don’t have anything left,” James says about temporarily hanging onto her final stash from the show. “Everyone will be excited about it again and keep the momentum, and people will fall in love with the show all over again.” W

Items from Jess James’ The Marvelous Mrs. Maisel haul, including a shirt with main character Midge Maisel’s pep talk catchphrase from the show

Modern clothing for men + women.

Pink, Elevated

According to Pantone’s annual color of the year report, 2023 is the season of pink – or Viva Magenta to be more specific. But this ain’t your grandma’s pink. Get those gender-biased notions out of the way and embrace this vibrant hue for what it really stands for: pure joy and unabashed self-expression for all.

Here is a sampling of how to think pink for the upcoming season.

THE SWIMSUIT

We’ve seen a lot of cutouts lately (and will continue to) but in unexpected places. This swimsuit takes asymmetry to a new level with its one-shoulder, waistslice, and hi-low bottom cut. The shades of pink might be

THE MICRO-MINI

While this cut can be a statement all on its own, the color is what really makes this piece shine. If the length gives you pause, try it layered with leggings or patterned tights and a white button-down shirt.

Arie DRESS, available at Blended Shoes + Apparel, 1125-I Military Cutoff Road

THE ACCESSORIES

Earrings are always a great option as a statement piece or to add some color energy to more neutral outfits. Feeling a little extra? Go for the flower and gemstone pairing.

Pansy velvet floral gemstone EARRINGS, available at ZIA Boutique, 1113-A Military Cutoff Road

Hoop EARRINGS, available at Très Blue Boutique, 1121-D, Military Cutoff Road

Another easy way to pump up the pink? A bag or wallet in this powerful hue will do the trick. Leather and wovens are still trending and can be the perfect way to play with bright colors and textures while staying classic in shape.

Texture knot shoulder BAG, available at Monkee’s of Wilmington, 1900 Eastwood Road #22

HOBO Lauren WALLET, available at Island Passage

Lumina Station, 1900 Eastwood

by Drewe and Kate Branding Co. + Nina Bays Cournoyer

THE COST OF GRAY DIVORCE

By Buck Beam - Financial Advisor at CAPTRUST

Divorce, at any age, has an emotional cost. But its financial cost can be greatest for those who divorce later in life. That’s because a gray divorce—a marital breakup after age 50—means unraveling years or possibly decades of interrelated finances.

Gray divorce is now more common than ever. Although the U.S. divorce rate has fallen over the years, between 1990 and 2010, it doubled for people over 50 and has continued to rise since. More than one third of all U.S. divorces now occur among people over 50.

The usual explanation says that big life changes like retirement, an empty nest, or a health crisis will strain an already rocky marriage, leading to divorce. In other words, our later years are a time of major life transitions that test the strength of our relationships.

But a recent study by Bowling Green State University (BGSU) found no link between those transitions and post-50 divorce. Instead, the trend seems to be driven by generational shifts.

Because baby boomers entered adulthood just as divorce became more socially acceptable, they’ve remained more likely to divorce than other generations. Also, there’s a snowball effect: Remarriages are two-and-a-half times more likely to end in divorce. And people are living longer, which means more time to split up.

Finances also factor in. As BGSU research shows, the odds of gray divorce are 38 percent lower for couples who have more than $250,000 in assets than those who have $50,000 or less.

Financial Fallout

The financial cost of gray divorce is significant, especially for women. According to BGSU, after divorce, women over 50 see an average 45 percent drop in their standards of living, and men see a 21 percent drop. Both sexes lose about half of their wealth, likely as a direct result of divorce settlements.

If they remarry within a decade, women are likely to regain their living standards and some of their wealth. But 75 percent stay single. Remarriage does not help men regain their living standards or wealth. And, because of their ages, gray divorcees have limited time to rebuild wealth.

The costs can be especially steep for people who enter the process with too little information or planning. Regardless of your marital status, it’s important to understand your finances. In couples, it is common for one person to be the financial manager while the other remains disengaged. But this dynamic can make divorce even harder.

Softening the Blow

Fortunately, there are things you can do to soften this financial impact. First, get involved. Both partners should know where their money comes from, where it goes, and what assets they own. And everyone should have login information for all online accounts, including bank accounts, retirement plans, and Social Security. A financial advisor can help you understand additional items to gather.

Second, take your time. Unless there are strong reasons to move quickly, it’s wise to go slow because you’ll make better financial decisions.

Also, as best you can, keep communication open and civil. You and your spouse might hire separate lawyers or consider hiring a divorce mediator who can help you work together on an agreement. Many couples hire both, litigating any contentious parts of their settlement and working together on the rest. You may also want to run draft agreements past separate financial advisors for perspective.

By staying attuned to your finances throughout your marriage and moving slowly through the divorce process if it arises, you’ll often see better financial— and emotional—outcomes.

Pre-divorce Checklist

If you are thinking of divorce, here’s what to gather and review:

Recent tax returns

Investment accounts, including the tax status of each account and what would happen if you had to liquidate it

Bank and savings accounts, including college savings accounts for your children

Life and disability insurance policies

(Note: You’ll want to check beneficiaries. In many states, your spouse will be automatically dropped as your beneficiary unless you explicitly name them again.)

Real estate records, including ownership and the market value of your home and any other tangible property

Home expenses, including bills for utilities, property taxes, and other recurring expenses, not just mortgage or rent payments

Income and benefits from employment for both spouses, if applicable

Credit reports for your spouse and yourself

Health insurance policies

Social Security benefit statements

CAPTRUST specializes in providing comprehensive wealth planning services to executives and high-net-worth individuals, and investment advisory services to retirement plan fiduciaries, foundations, and endowments.

Opening notes

BIG ACTS AND FAMILIAR NAMES: PREVIEWING CONCERT SEASON

As temperatures rise, the music also heats up. And from indoor stages to waterside amphitheaters, local concertgoers have even more shows to choose from this year. Here’s a sampling of some of the upcoming performances.

OAK BANK PAVILION

LAKE AMPHITHEATER

LAKE AMPHITHEATER

GREENFIELD LAKE AMPHITHEATER

LIVE OAK BANK PAVILION

10 Cowan Street (Riverfront Park) livenation.com

APRIL 29: WALKER HAYES – Walker Hayes brings his country-pop tunes to the riverfront amphitheater, with country singer-songwriter Ingrid Andress opening.

MAY 10: ROBERT PLANT & ALISON KRAUSS – The Led Zeppelin legend and bluegrass powerhouse team up on tour after their second collaboration album Raise the Roof was released in 2021.

MAY 30 AND 31: DAVE MATTHEWS BAND – Grammy-awardwinning Dave Matthews Band plays two nights, bringing songs spanning from the 1990s to the band’s tenth studio album, Walk Around the Moon , set to be released in May.

JUNE 22: TROMBONE SHORTY & ORLEANS AVENUE + ZIGGY

MARLEY – New Orleans icon Trombone Shorty stops in Wilmington for his summer tour, joined by co-headliner Ziggy Marley. Mavis Staples and Robert Randolph also perform.

JULY 14: BARENAKED LADIES – More ’90s nostalgia hits take the stage with Canadian college rockers for their (now seventh) Last Summer on Earth tour.

JULY 18 AND 19: PHISH – Rock band Phish jams over two summer evenings. While founding member Trey Anastasio has performed in Wilmington before, this is the band’s first tour stop in the Port City.

GREENFIELD LAKE AMPHITHEATER

1941 Amphitheatre Drive (Greenfield Lake Park) livenation.com

APRIL 14: INDIGO GIRLS – With sixteen albums under their belt, the folk-rock duo brings their songs spanning the decades to the lakeside amphitheater.

APRIL 29: BEN FOLDS – Singer, songwriter, composer, author, podcast host, and arts advocate Ben Folds performs locally ahead of his first album in eight years –What Matters Most

MAY 28: SIERRA FERRELL – In 2021, Sierra Ferrell’s label debut album, Long Time Coming , was released to critical acclaim. She brings her eclectic style to Wilmington for her Long Time Going tour.

JUNE 23: RODRIGO Y GABRIELA – The Mexican acoustic guitar duo returns to Greenfield Lake, with a new album out in April.

JULY 16: MICHAEL FRANTI & SPEARHEAD – Michael Franti also returns to the amphitheater, with his collection of feel-good and do-good singles.

NORTH CAROLINA AZALEA FESTIVAL

Live Oak Bank Pavilion, 10 Cowan Street (Riverfront Park) ncazaleafestival.org

A few of the main stage acts have been announced, as of press time, for the annual North Carolina Azalea Festival,

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which takes place April 12-16. More are expected to be added.

APRIL 13: CARLY PEARCE – The country singer kicks off the festival’s main concert series. Carly Pearce won female artist of the year at the 2022 Academy of Country Music Awards.

APRIL 14: OLD CROW MEDICINE SHOW – The two-time Grammy Award-winning band brings its blend of Americana, old-time music, folk, and rock and roll to the Azalea Festival.

CFCC’s WILSON CENTER

703 North 3rd Street wilsoncentertickets.com

JUNE 23: AMY GRANT – With a career spanning more than forty years and multi-platinum albums, six No. 1 hits, six Grammy awards, and more accolades, Amy Grant performs at the Wilson Center this summer.

THALIAN HALL

310 Chestnut Street thalianhall.org

MARCH 25: BLUEGRASS BASH – The fifth annual Bluegrass Bash features local bands The Brewer Brothers, Folkstone Stringband, and Massive Grass, along with barbecue food trucks and local beers.

UNCW KENAN AUDITORIUM

515 Wagoner Drive

uncw.edu/arts/kenan

MARCH 23 AND 24: JAZZFEST – Jazz vocal artist Kate McGarry is part of the lineup for the thirty-ninth annual JazzFest from UNCW’s music department. McGarry holds a master class on March 23, and the Kate McGarry Quartet performs March 24.

ODELL WILLIAMSON AUDITORIUM

150 College Road NW, Bolivia

bccowa.com

APRIL 15: THE KENNEDYS – New York duo Maura and Pete Kennedy have traversed a broad musical landscape, including power pop, acoustic songwriting, and organic rock rooted in their early days in Austin.

From its early days to its latest chapter, WILMA magazine has seen many phases over the past two decades. As we mark the past twenty years and look ahead to the future, one thing remains constant: WILMA’s ability to empower, inspire, and inform.

February

In its first redesign, WILMA evolves to a glossy magazine format with color pages, showcasing new features and more photographs. 2008

WILMA magazine launches. Originally known as wilma!, the newsprint edition featured artwork by local artist Elizabeth Darrow on its first cover and proclaimed, “The wait is over – wilma! is here”

The magazine turns five as founder Joy Allen sells the magazine to current publisher Rob Kaiser

The first WILMA Dash, Wilmington’s first all-female 5K, takes off. It would later cross the 1,000-runner threshold in May 2017.

The Women to Watch Leadership Initiative is created. The program’s mission is to develop more women leaders in Southeastern North Carolina through programs such as a nine-month Leadership Institute, mentoring, board training, and more.

The publication navigates COVID-related shutdowns by continuing interviews and workshops online as well as hosting livestream talks about impacts of the tumultuous year.

The first WILMA’s Women to Watch Awards takes place. The annual awards honor leaders in fields ranging from the arts to business.

WILMA holds its first Leadership Accelerator conference featuring keynote talks, workshops, and networking.

WILMA celebrates its 20th anniversary and undergoes another major redesign to expand for more in-depth stories, additional lifestyle features, and a new section on women’s leadership topics

Who is WILMA ?

J ENNIFER HARJO, chief public defender, New Hanover and Pender County Public Defender Office

WILMA story subject and supporter of several employees in the public defender’s office who have gone through WILMA’s Women to Watch Leadership Institute

LEAH SHERRILL, special education teacher at Wilmington School of the Arts and founder of Special Pedals Inc.

WILMA’s Women to Watch Awards finalist: Rising Star, Leadership Institute alum

JULIE DIXON, senior vice president, Live Oak Bank Leadership Institute alum, WILMA’s mentoring program participant, runs each year in the WILMA Dash 5K

WILMA isn’t just one person or one type of person. It strives to be a mirror to the community and a spotlight to its achievements. Over twenty years, WILMA has recognized women for their accomplishments – in our magazine pages, online, and leadership programming. For the anniversary issue, we talked with a handful about who and what WILMA represents to them.

KENDALL HURT, owner, Meadowlark

Leadership Institute alum, advisory board member, initiative sponsor

ISABELA LUJAN, Coldwell Banker

Sea Coast Advantage Realtor and Latin American Business Council co-founder

WILMA’s Women to Watch Awards finalist: Business

ELIZABETH FORTE, transcultural health manager, Novant Health NHRMC

Leadership Institute alum, mentoring program participant and mentor to a Future Leader teen, runs in the WILMA Dash 5K, Leadership Accelerator speaker

WILMA is diverse and inclusive. She looks to better herself, make the life she wants to live, and also invests in making life better for others. She lifts other women up because she knows that’s how we create a better future.”

- Kendall Hurt

WILMA is a known connector and uplifter of women – not in a cheesy, superficial way but through intentionally thoughtful interactions and programming Because WILMA is a trusted curator of leadership development, I have been able to engage with the organization at every stage of my career for guidance, support, and an opportunity to pour into others seeking the same.”

- Elizabeth Forte

WILMA is a community leader paving the path for generations of women to have the tools, connections, and opportunities needed to accomplish their goals and use their strengths to make a positive impact on the Cape Fear region.”

- Leah Sherrill

WILMA is all of us: Women of Wilmington in leadership, or in the path to be in leadership, recognized for our extraordinary work in the community, as business owners, or for our exceptional professional careers.”

-Isabela Lujan

WILMA is the intersection where strong, professional women are able to connect to support and uplift other women for the enhancement of our community.”

- Jennifer Harjo

Most people know that WILMA is our local network of incredibly talented, inspiring, and successful women with various backgrounds both personally and professionally. But to me, it is more of a sisterhood and a group of supportive women who are willing to invest and build confidence in each other by sharing their talents, sharing their lessons learned, and most of all, celebrating each other’s successes.”

- Julie Dixon

Clockwise, from bottom left: Isabela Lujan, Kendall Hurt, Elizabeth Forte, Leah Sherrill, Julie Dixon, and Jennifer Harjo in the loby of Aloft Hotel in downtown Wilmnington

Checking

Through its magazine, digital stories, events, and leadership programs, WILMA has shined a spotlight on thousands of women in the region over the past twenty years. Here are just a few who have been highlighted, starting with the woman who started it all.

Joy ALLEN

FEBRUARY 2013 –“ONE DECADE LATER: A Founder’s Reflection”

THEN: WILMA magazine founder

NOW: Allen remains in Wilmington, serving as head of the National Society of The Colonial Dames of America in The State of North Carolina

ALLEN started the magazine in February 2003 to share stories of the community, and more specifically, the stories of local women and their successes and talents.

“Of course, I hoped that WILMA would endure, but what is surprising to me about this anniversary is how old it makes me feel to have a child who is twenty,” she said earlier this year.

During the magazine’s tenth anniversary coverage in 2013, Allen recalled that she and her staff spent hours brainstorming and developing the magazine’s concept.

Their initial vision called for a magazine “for women, by women, and about women.”

Each cover featured artwork by a local female artist. Each issue aimed to celebrate the diversity in age, race, and socio-economic background of women in Wilmington.

“We were very adamant that it not be fluff but serious, well written, and not like national women’s magazines,” she

said in 2013.

In 2007, Allen sold the magazine – and sister publication Greater Wilmington Business Journal – to Rob Kaiser, who remains the current publisher.

After leaving WILMA, Allen became the first executive director of the National Society of The Colonial Dames of America in The State of North Carolina.

Ahead of the publication’s twentieth anniversary, Allen, who still lives in Wilmington, recently took stock of WILMA’s continually evolving role.

Starting out you wanted to not only highlight women but also the diversity that makes up that population, looking back why was this important?

“The simple answer is that it was the right thing to do, the just thing to do. I grew up during the civil rights movement and the feminist movement and was strongly influenced by both. I would say I am keenly sensitive to the injustices

inflicted on women and on people of color, especially Black Americans, and am motivated to do what I can to help our society evolve and become more enlightened and just. WILMA provided a platform for me to do that and hopefully have an expansive impact.”

In 2015, WILMA magazine grew to include its Women to Watch Leadership Initiative helping mentor and grow women leaders, what were your thoughts on the creation of this program?

“Kudos to WILMA for launching this brilliant program. While the magazine continues to influence hearts and minds, this program offers a more direct and concrete means to elevate the status of women. It also takes celebrating the success of local women to a new level.”

Anything else you would like to mention about your time with WILMA, the past ten years, or looking ahead?

“The years that I was publisher of WILMA were some of the most exciting and stimulating of my life. Through the magazine, I became acquainted with some truly remarkable women, not only those about whom we wrote, but also the talented writers and staff with whom I worked. … I feel confident that WILMA has secured her place in the local community. The magazine is part of the very fabric of Wilmington life now and it is my hope she will be carrying on long after I am gone.”

Anne

SCARLETT

MARCH 2012 – “10 Tips on How to Get What You Want”

DECEMBER 2010 – “At Work”

THEN: Assistant director for Cameron Arts Museum

BRENNAN BUSH

NOW: Executive director for Cameron Arts Museum

BRENNAN was named CAM’s head in 2011, helping to see over its continued growth in exhibits and programming . After working with the museum over thirty years, Brennan plans to retire March 31. Deputy director HEATHER WILSON will serve as interim executive director.

DECEMBER 2011 – “Behind the Scenes”

THEN: Played the role of Brooke Davis on One Tree Hill

NOW: TV and film actress, producer, and activist

On the heels of the drama series One Tree Hill wrapping up its final season, Bush sat down with WILMA to talk about her time filming in Wilmington and becoming active on issues affecting both the area’s environment and North Carolina. “A long time ago, someone told me I could make a difference and I said, ‘You know what, I’m going to try.’ And even if you change one person’s world, that counts. You don’t have to change the whole world,” she said in 2011. “To me, I look at it as a ripple effect.”

THEN: Regional director of the Small Business and Technology Development Center at UNCW

NOW: Principal of Scarlett Ink Media

For the cover story in 2012, SCARLETT shared negotiating tips with readers including knowing your priorities and reviewing each negotiating situation to reflect on how to improve for the next time.

“(People) tend to take each one singularly and don’t realize that it’s a process to get better, because it’s not an overnight skill. We, as women, have an advantage because some of this stuff is innate within us. So, we just have to bring it out and utilize it in a way we’re not accustomed to,” she advised at the time.

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WHO MEAN BUSINESS WOMEN 79

women 21 industries

UNIQUE POWERFUL INSPIRING

Those are three adjectives that just begin to describe the women featured in the following pages. Each woman has a unique story about what brought her to this point in her career. Hard work, focus and perseverance allowed them to achieve their goals.

Put together by WILMA’s marketing team, Women Who Mean Business profiles professionals who are making a difference in the Wilmington region in their jobs as well as volunteer roles. These women understand the importance of giving back as mentors and role models in our community.

Enjoy getting to know these Women Who Mean Business and learn more by visiting their websites and reaching out to them.

Contributing Photographer: Mark Darrough

ERIN RUSSELL Russell Family Law & Litigation

Erin E. Russell, J.D. is the founder and lead attorney for Russell Family Law & Litigation, which helps clients navigate a variety of legal issues related to property division, divorce, alimony, child custody and child support. Originally from Michigan, Erin has excelled as a result of her constant focus on the priorities of her clients. Committed to building relationships based on trust and open, honest communications, Erin leverages modern methods and technology to exceed the expectations of her clients. Drawing from nearly a decade of experience, Erin successfully advocates for her clients, providing them with a critical support system.

Info@erinerussell.com

910-338-0799

ErinERussell.com

CONSTANCE FOREMEN, MD Beyond Clinic Walls Wellness

Recognizing that the goal of improving personal wellness and building healthy habits does not begin and end inside the walls of a clinic, Dr. Constance established Beyond Clinic Walls Wellness to provide health and wellness solutions for individuals in Wilmington and the surrounding areas. A board-certified Family Medicine physician and a Lieutenant Commander in the Navy Reserve, Dr. Constance believes it is essential for people to have more than just periodic exams with their physicians to maintain a healthy lifestyle. To bridge that gap, Dr. Constance offers community events, corporate workshops and seminars to encourage practical health techniques.

BeyondClinicWallsWellness.com

MORGAN MATTHEWS

Matthews Motors

morgan@matthewsmotors.com

910-335-4016

MatthewsMotorsWilmington.com

WOMEN WHO MEAN BUSINESS

As the marketing director for Matthews Motors, a family-owned independent car dealership, Morgan Matthews concentrates on providing every customer with a positive experience. A graduate of UNCW, where she earned a degree in Communication Studies, Morgan’s background includes working for the company’s sales team and service department. In her current role, Morgan is growing the company’s online presence and acting as spokesperson for radio/ TV ads. Along with her team, Morgan is working to enhance and strengthen the company’s already phenomenal brand reputation— one that has kept it in business for nearly three decades.

ZOË MATHEWS

Code Ninjas Wilmington

 910-899-3986

WilmingtonNC@codeninjas.com

CodeNinjas.com/nc-wilmington

As the owner of Code Ninjas Wilmington, a global franchise that teaches kids ages 6 to 14 to code by building video games, Zoë leverages 20+ years of experience in communications, film/TV production, marketing, and operations. Having also spent time as a summer camp director, counselor, and coach, Zoë is a caring and compassionate individual with a talent for helping others achieve their goals. Drawing from these experiences, she opened Code Ninjas Wilmington to help kids prepare for their digital future through fun and engaging programs and camps. Zoë and the Lumina Commons team enjoy empowering the innovators of tomorrow.

STEPHANIE BOLTON Patriot Roofing Company, LLC

Stephanie Bolton is a general contractor and owner of Patriot Roofing LLC, which provides residential/commercial roofing services, exterior repairs, siding, windows, doors, gutters and historic restorations. Stephanie credits the success she has achieved to her focus on exceeding the expectations of her clients. She is also the current President of the Historic Wilmington Foundation Board of Trustees. Along with her husband, Bill, Stephanie and the Patriot Roofing team have earned recognition from the Historic Wilmington Foundation and Legacy Architectural Salvage. An Owens Corning Preferred Contractor, Patriot Roofing is part of an exclusive network of skilled professionals that adhere to strict professionalism and reliability standards.

Info@patriotroofer.com

910-218-0600

PatriotRoofer.com

CASSANDRA BARBA Cape Fear Solar Systems

Cassandra is Director of Marketing and Communications for Cape Fear Solar, overseeing Marketing, HR, and IT. She’s a seasoned marketing executive who enjoys the fastpaced, ever-changing atmosphere of the advertising world and has led marketing efforts for many influential brands. She attended Southern Illinois University for graphic design and studied business and law at McHenry County College. Cassandra is an active member of CREW, WILMA Network, NAWIC, WHBA, and the Wilmington Chamber of Commerce. She is also Co-Owner of End Game Exterminators, President of her homeowner’s association, Co-Chair of the NC Azalea Festival Boxing Committee, and a registered USA Boxing Athlete.

Info@capefearsolarsystems.com

910-409-5533

CapeFearSolarSystems.com

LYNNE JONES LJ Designs

Lynne, owner of LJ Design Studio, provides interior design and branding for businesses and individuals to tell their story through design and branding. Since beginning her career in design in 2011, Lynne has been threading details, fresh ideas, and custom design for commercial and residential interiors, weddings, and non-profit and large-scale events. With a background in managerial and administrative skills and, graduating from UNC Pembroke with a degree in Public & Non-Profit Administration, she became known for her ability to tell amazing stories through design.

910-541-4131 LJDesigns.co

HALEY MOON WALKER Alchemy Wellness Spa

Haley Moon Walker is a veteran entrepreneur who has been practicing massage for over 21 years. With meticulous attention to detail, she utilizes a variety of techniques that are tailored to the needs of the individual. Along with her team, Haley offers massage and bodywork therapies, skincare, and health/lifestyle coaching services. Leveraging years of experience, Haley and her team provide clients with a pathway to reach a serene and peaceful state, whether seeking to recover from an injury through rehabilitation services and active stretching, reducing the impacts of office work or just looking for some rest, relaxation and rejuvenation.

STEFANIE ADAMS WNY People Development

In her role as Chief Empowerment Officer for WNY People Development, Stefanie Adams provides customizable training/development options for leaders at all levels. Leveraging 20 years of experience in nonprofit, educational and corporate settings, Stefanie provides tools, strategies, and coaching to spark trust, confidence, and balance; she is the creator of CheerLEADERship, a leadership model that builds high impact teams, and positive workplace culture. A graduate of Eastern University, with a master’s degree in Multicultural Education, Stefanie guides leaders through the development process utilizing adult learning theory, research, practical application, reflection, honesty, gamification, and fun.

Info@wnypeopledevelopment.com

910-520-0090

WNYpeopledevelopment.com

AMY M. SULLIVAN Sullivan Business Consulting

As the founder of Sullivan Business Consulting, a Fractional COO and CFO service, Amy Sullivan partners with business clients to improve operations and fiscal performance in order to grow business, brand, and revenue. Previously Chief Operating Officer for a leading complex litigation firm, Amy leverages her expertise in operations analysis, cost reduction, revenue and profit growth, and talent development to help her clients thrive and succeed. Amy also has significant experience in the real estate industry, having served on the leadership team at Intracoastal Realty for almost a decade. A Wilmington-area native, Amy is excited to help local businesses succeed.

Amy@sullivanbusinessconsultingllc.com

910-520-6757

Sullivanbusinessconsultingllc.com

ANELIESE BARD ANDRADES Carolina Cleaning Services

Aneliese Bard Andrades is the founder and owner of Carolina Cleaning Services, which has been serving residential and commercial clients in New Hanover, Brunswick and Pender counties since 1994. From humble roots—starting the business from the trunk of her car—Aneliese has grown the company to include a large team of professional technicians and a substantial client base. With hard work, resilience and consistency, Aneliese and her team at Carolina Cleaning Services have built an excellent reputation in Wilmington and the surrounding areas, garnering Best Cleaning Company honors from Wilmington Magazine in both 2021 and 2022. A member of the Worldwide Cleaning Industry Association, Aneliese and her team always has the most upto-date certifications. Over the past 28 years, Carolina Cleaning Services has grown to become a large and highly successful business with hundreds of customers and a dedicated team of employees, while continuing to be local and woman-owned. She credits a portion of the success the company has enjoyed to their focus on tailoring their services to the needs of the individual. Since 2017, Aneliese and her team enjoy giving back through their partnership with Cleaning for a Reason, a nonprofit that provides free house cleaning services to cancer patients.

ALEXANDRA LYSIK

Cavik Insurance



Alexandra@cavikinsurance.com

910-722-3225

CavikInsurance.com

Alexandra Lysik and her all-female team at Cavik Insurance specialize in helping individuals combine personal and business insurance under one agency. Licensed in multiple states, Alexandra provides her clients multiple carriers to make sure their insurance needs are met. A double graduate of UNCW, with a Bachelor’s degree and master’s in Public Administration, she was a finalist for the 2017 WILMA Women to Watch awards, and 2020 StarNews 40 Under 40 finalist. In her spare time, Alexandra enjoys supporting local nonprofits such as WARM NC and Freedom Bridge Animal Rescue.

WOMEN WHO MEAN BUSINESS

ANDREA TROCCIA Corning Credit Union

As Market Development Manager for North Carolina, Andrea leads with her heart. She has spent her career helping others grow and sees her current role as a steward of service. Andrea has built her network by establishing meaningful connections with community stakeholders, mostly through extensive volunteering and serving on local boards. Committed to maximize her impact, Andrea helps when she can and also leverages her relationships to connect others in the community so they can work in partnership toward common goals. To amplify her impact, Andrea organizes joint volunteer opportunities for CCU teammates with other area businesses.

Andrea.Troccia@corningfcu.org

800-677-8506 x5526

CorningCU.org

BARBIE DORSEY CertaPro Painters Wilmington

Barbie Dorsey is the owner of CertaPro Painters, which provides residential and commercial painting services in New Hanover, Brunswick and Pender counties. Since beginning her career with CertaPro Painters of N. Raleigh in 2012 as a member of the residential/commercial team, Barbie consistently earned awards for her sales performance. She has a background that also includes running a successful interior design and consulting business after attending The Ohio State University. Barbie has a proactive, entrepreneurial mindset and a superior reputation for her customer service in both residential and commercial sales and design.

MEGHAN MANISERO BRITTA LUNDGREN & TAYLOR BERTO CarolinasDentist, Porters Neck

Doctors Meghan Manisero, Britta Lundgren and Taylor Berto are united in their focus on providing quality, comprehensive dental care at CarolinasDentist Porters Neck. Dr. Manierso is a graduate of UNCW and the University of Buffalo School of Dental Medicine, where she completed a General Practice Residency at Upstate Medical Hospital. Dr. Lundgren, is a graduate of the University of Connecticut and Tufts University School of Dental Medicine. Dr. Taylor earned her doctorate in Dental Medicine from the University of Pittsburgh and believes highlevel dentistry can become an unconventional art form.

PortersNeck@carolinasdentist.com

910-319-1030

CarolinasDentist.com

SARAH KINSLEY & ERIKA ELLIOTT CarolinasDentist, Midtown

Based out of the Midtown Wilmington location of Carolinas Dentist, Sarah Kinsley and Erika Elliott have a common goal of providing patients with a positive, comfortable dental experience. Dr. Kinsley is a native of Greenville who graduated summa cum laude from East Carolina University with a degree in Chemistry and a minor in Biology/ Hispanic Studies. She also earned her doctorate in Dental Medicine from East Carolina. Dr. Elliott is a graduate of the University of Michigan School of Dentistry, where she earned a doctorate in Dental Surgery. She also completed an advanced General Dentistry residency at East Carolina.

Midtown@carolinasdentist.com

910-216-0210

CarolinasDentist.com

ELENA SEXTON

Platinum Dunes Maltese

PlatinumDunesMaltese@gmail.com

910-632-0301

NorthCarolinaMaltese.com

Elena Sexton is an ethical and responsible Maltese breeder, she overflows with passion when asked about her craft: “The Maltese is a royal and unique breed by its beauty and personality!” Elena is focused on breed preservation and improvements, carefully researching bloodlines and performing genetic testing on the dogs in her breeding program. The result? High-quality and - most importantly - healthy puppies. All of her dogs are successfully titled as Champions and Grand Champions of America, as a confirmation of her breeding in compliance with AKC standards.

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LWilliams@murchisontaylor.com

Founded in 1955, Murchison, Taylor & Gibson provides a variety of legal services, including business law, healthcare, agribusiness, mergers/acquisitions, employment, and real estate. Committed to provide highquality legal services in a prompt, efficient manner, the firm now includes 19 practicing attorneys. With an emphasis on maintaining a reasonable fee structure and strict ethical standards, Murchison, Taylor & Gibson has earned a variety of legal accolades.

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DEB READ BioSymmetry

Deb Read is the co-owner of BioSymmetry Wilmington, which specializes in hormone replacement therapy and medical weight loss. A bioidentical hormone specialist, Deb has also worked as the office manager and lead nurse for the past eight years. She meets with each patient to determine their individual needs and draws the necessary labs prior to the patient's appointment with the physician. Deb is bilingual and spent the first 18 years of her life in South America. BioSymmetry

Wilmington is ready to optimize your health so that you can be the best version of yourself.

Info@biosymmetrywilmington.com

910-399-6661

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FAISON G. SUTTON

FRANCES Y. TRASK (OF COUNSEL)

AMANDA K. MIARS

ANDREA "ANDI" M. VAN TRIGT

TRACI ESPINOSA, DMD

MICHELLE HOLMES, DDS

MELISSA PAPIO, DMD, MS

AMY LEWIS, DDS, MPH

Riccobene Associates

Family Dentistry

910-795-1287

Dr. Traci Espinosa focuses on comprehensive restorative dentistry. She believes dental health is about having a great smile, and that the mouth is the gateway to an individual’s overall health.

Dr. Michelle Holmes has a focus in cosmetic dentistry and sleep medicine. From children to adults, her passion is to encourage healthier breathing and to help patients change their lives one breath at a time.

Dr. Amy Lewis is a Board-Certified Pediatric dentist. Her positive and gentle approach allows her to comfortably treat children with simple to complex needs in a state-of-the-art facility.

Dr. Melissa Papio is the only Board-Certified female Orthodontist in Wilmington, NC. Her use of new technology and the art behind orthodontics helps her to transform her patients’ lives by improving their confidence and their smiles.

DR. KHALILAH OLOKUNOLA ReEngineering HR

As the founder of ReEngineering HR, Dr. Khalilah “KO” Olokunola uses Industrial/Organizational Psychology and HR Management processes to help businesses develop strategies, systems, solutions and training platforms that align with company goals and sustainable development. Formerly the Chief People Officer at Tru Colors, KO has been recognized as a Top 20 HR Innovator by AIHR, a Top 22 Conscious Business Leader by Conscious Company Magazine and a Top 30 Fearless Women Leading Sustainability/Regeneration by Sustainable Brands. Along with her team at ReEngineering HR, KO is focused on changing the modern workplace, one path and one person at a time.

Info@reengineeringhr.com

910-541-3622

ReEngineeringHr.com

JENNIFER KRANER RILEIGH WILKINS Big Sky Shop + Studio

At Big Sky Shop + Studio, Jennifer Kraner and Rileigh Wilkins work with a talented team of designers to translate the ideas/vision of their clients into unique, personalized interiors. As the president and principal interior designer, Jennifer Kraner focuses on creating an open and collaborative work environment. As creative director, Rileigh Wilkins develops inspiring vignettes for the showroom floor. Together, they push the boundaries of design and deliver unique experiences through event and design packages. Researching the latest trends, finding emerging artists and sourcing the newest gifts and accessories are a part of daily life for everyone at Big Sky.

910-793-3995

BigSkyShopOnline.com

JC RICHARDS + TEAM

20 Orange Spa

info@20orangespa.com

910-448-4332

20OrangeSpa.com

Whether looking for therapeutic relief or a day of indulgence, the talented team at 20 Orange Spa draws from their rich field of combined expertise to deliver a one-of-a-kind experience. Upon arrival, the team will craft the perfect combination of technique and approach to address needs, including treating underlying causes of pain, promoting natural healing, alleviating tension, or just well-deserved papering. Leave feeling balanced, rejuvenated and cherished. The tempting array of offerings includes therapeutic massage and body treatments, esthetic services, cold plunge, infrared sauna, Shirodhara and more all provided in a tranquil and modern hideaway in historic downtown Wilmington.

ELLEN KING

NerdsToGo

Ellen.King@nerdstogo.com

910-827-6167

Nerdstogo.com

As the owner of Nerds to Go, Ellen King and her team offer professional IT solutions for residential and commercial clients. Previously the executive director of special events for Syracuse University, Ellen has worked on events featuring former Vice President Joseph Biden, Oprah Winfrey and Trevor Noah. A veteran entrepreneur who ran a consulting business specializing in business plan writing, Ellen has also worked at various entertainment firms including Comedy Central, MP3.com, and Rollingstone.com. An advocate for women and girls who enjoys serving the community, Ellen holds a bachelor’s degree from Hunter College and an MBA from Syracuse University.

MAGGIE BLACKHAM Elevate Coworking

Maggie Blackham is a seasoned entrepreneur, co-owner of Cheeky Monkey Coffee Co and a recent graduate of WILMA's Leadership Institute Class of 2022. Her newest project is the opening of Elevate Coworking last year, a new coworking space exclusively for women. Offering coworking memberships, private and shared offices, along with a variety of monthly community workshops & social events. She looks forward to creating connections and a community for working women, especially moms here in Wilmington.

ElevateCoworkingILM@gmail.com

910-900-5453

Elevatecoworking.info

ADRIENNE MOORE

James E. Moore Insurance

Adrienne Moore is a thirdgeneration owner and CEO of James Moore Insurance, which connects customers to an array of personal, commercial, specialty, and life insurance products. After working for United Healthcare as a marketing representative, Adrienne joined the agency in 2009. Working as a personal lines underwriter for Kemper was also a critical experience for Adrienne, who was born in Wilmington and serves the community in a variety of capacities. Adrienne is a graduate of the Cameron School of Business at UNC Wilmington, where she co-captained the women’s volleyball team

AMoore@JamesEMoore.com

910-256-5333

JamesEMoore.com

THERESA L. BASSETT The Diamond Group

Theresa Bassett is the CEO of a locally-based national digital marketing and sales enablement agency called The Diamond Group. Her experience stems from a decade of sales and marketing training for Fortune 500 companies. She transferred her passion for professional and personal development into entrepreneurship, launching her own coaching agency. As an executive leader, speaker, and entrepreneur Theresa has personally produced over $360 million in sales. Theresa enjoys helping companies amplify their unique brands, using their proven process called Momentum. At the core of her mission she believes that every day is a gift, an opportunity, an awesome privilege and responsibility.

Info@diamond-group.co 910-672-6000

SHANNON CHIARELLO

Edward Jones

As an Edward Jones financial advisor, I help individuals and business owners transform financial goals into reality. A veteran who served my country as a nuclear mechanic in the Navy, I was encouraged to start investing by a friend in 2005. The experience led me to earn a master’s degree in Accounting from Oklahoma State University and a CPA license. My focus is to educate and advise my clients on their most significant decisions. Along with my seasoned Branch Office Administrator, I enjoy providing others with the knowledge and tools they need to work toward financial success.

shannon.chiarello@edwardjones.com

910-452-6432

EdwardJones.com

WOMEN WHO MEAN BUSINESS

Michelle Clark-Bradley and her top producing team of brokers at Intracoastal Realty have a proven record of successfully guiding their clients through this highly competitive real estate market. They are focused on advising buyers, sellers, and investors in all price points throughout Landfall, Wrightsville Beach and the greater Wilmington area. With more than a half billion in SOLD real estate and more than 190 years of combined business experience, the Michelle Clark Team is a name you can lean on. Michelle and her team are also passionate about this community and actively serve on boards and volunteer with numerous local organizations. Contact them today to start creating your new memories.

MClark@IntracoastalRealty.com

910-367-9767

MichelleClarkTeam.com

MICHELLE CLARK

The Michelle Clark Team

RACHEL MARYYANEK Movement Financial Group, LLC

We have far more ideas than time to pursue them all. As the Co-Founder and Co-Owner of Movement Financial Group, Rachel helps people increase their profitability and quality of life through a number of solutions. Typically, she works with business owners, a few corporate executives, and growing families by helping them identify and move toward their greatest financial opportunities in a judgment free space. Rachel helps her clients to become financially empowered and has a commitment to understand the needs and goals of each person she meets with. Learn more about Rachel and her experience by visiting the website below.

Rachel@movementfg.com

910-398-8464

MovementFg.com

TYLAR BRANNON Optimal Bio

As the CEO of Optimal Bio, Tylar Brannon, Esq. and her team use all-natural hormones to alleviate medical issues, like fatigue, brain fog and ease the degenerative side effects of aging for patients in North Carolina, Charleston, South Carolina, and Charlottesville, Virginia. A graduate of North Carolina State University, Tylar earned her JD and MBA from the University of South Carolina School of Law. Having focused on making life easier for the staff, vendors, and, most importantly, the patients, she rose to the position of CEO in 2018. Since then, Optimal Bio has expanded across the Southeast to help patients achieve healthier, more balanced lives.

Wilmington@optimalbio.com

910-769-7031

OptimalBio.com

910-799-2611

wcfhba.com

PWB’s mission is to empower women to reach their highest potential in the building industry by providing networking and educational opportunities, raising legislative awareness, and encouraging professional and personal development. They believe that with the right tools, women can make a meaningful contribution to the industry. They invite you to join the largest PWB in the state that's building a better future for Women in Construction.

The Cape Fear Professional Women in Building (PWB) Council is the voice for women in the building industry and is an affiliated council of the National Association of Home Builders and the Wilmington-Cape Fear Home Builders Association.

VOICES

by JENNY CALLISON | photo by MADELINE GRAY

Born in Peru but a resident of Wilmington since her early teens, EDELMIRA SEGOVIA uses her knowledge of both the Latino and the Anglo communities to advocate for equity and inclusion in two important arenas.

At the University of North Carolina Wilmington, she directs Centro Hispano, a student organization whose goal is to support the growing number of Hispanic students who apply to, attend, and complete degrees at the university. She also serves as vice chairwoman of the New Hanover Community Endowment, seeing her role as “adviser, encourager, and community advocate” as the fledgling fund explores its mission of making the county a place where all its residents can prosper.

“The roles I’ve held professionally and as a community member are largely influenced by my experience as an immigrant fleeing the country that I love but one that could no longer hold a safe place for our family,” Segovia says. “My parents fled Peru with three children in tow during the wave of terrorism in 1989. I was thirteen at the time, my sister was eleven, and my brother was seven.”

A family connection in town proved to be a lifeline.

Edelmira Segovia arrived in New Hanover County at a young age. These days, she fills several roles to help influence its future.

NEW HANOVER COMMUNITY ENDOWMENT GRANT RECIPIENTS

In its first year of awarding grants, the endowment gave out $9 million to 110 groups. Here are some of the recipients for projects ranging from youth STEM experiences to affordable housing. For a full list, go to nhcendowment.org.

FEAST DOWN EAST

YOUNG SCIENTIST ACADEMY

“We came to Wilmington where we had longtime friends as a result of a student exchange program in the late ’60s, when my aunt came to New Hanover High School,” Segovia explains. “The same family that hosted my aunt in the ’60s hosted my family as new arrivals for a few weeks while we got back on our feet.”

Adjusting to a new country and new culture showed the young refugee that it’s possible to sink roots in different soil.

“The experience of leaving behind everything familiar – people, places, and material things – and looking forward to a second chance at life is a refreshingly terrifying perspective,” Segovia says. “We started a new life completely uprooted, with no attachments pulling us down, and with everything we needed for success: each other, all five of us, alive and safe.”

The Segovia family worked hard and thrived. Her parents became public school educators and had a fourth child, Bruno, in 1993. He’s a third-year student at the UNC School of Dentistry. Edelmira’s sister, Perla, just completed her MFA, and her brother Augusto graduated from Cape Fear Community College and is a local artist. Segovia and her husband have two daughters, both students at North Carolina State University.

Her family has been fortunate in their success, but Segovia says her story – their story – is the story of the Latino community in North Carolina.

“We’re here because of a life-altering condition that forced us to seek shelter, safety, and a second chance at life,” she says. “Those of us fortunate enough to have survived the trek are fueled with an energy that moves us forward through the toughest of challenges, and for many, through some of the direst situations.

“This energy is evident in the Latino work ethic, the indispensability of our roles in all aspects of the U.S. economy and labor force, and in the projections for growth in population, academic attainment, purchasing power, and expansion of leadership roles.”

UNCW’s Centro Hispano aims to support that energy and to prepare Hispanic students to seize leadership opportunities. Segovia says she’s focused on expanding the impact of the center and increasing its support network.

“It’s imperative that our local Latino leaders also grow in numbers and in representation at decision-making tables across fields of expertise,” she says. “The need for Latino voices and input is fast increasing. However, it cannot be sustainably fulfilled by the few of us answering the call for Latino representation.”

When Segovia talks about boosting the center’s support network, she’s thinking partly about money.

GENESIS BLOCK

“My current focus is building capacity in the financial assistance available to UNCW students, in particular for students who have faced hardships as a result of the immigrant experience,” she says. “This academic year at Centro Hispano, we established our first two endowed scholarships and two annual scholarships. All four scholarships were founded by Latino families and/or Latino-owned businesses.”

Latinos in the Cape Fear area face a number of challenges that their counterparts in other parts of the state or the country may not encounter, Segovia says. She lists three that are especially important.

One is limited access to language equity – it is often difficult to find Spanish-speaking people in the business community or social service sector.

WARM

“Spanish continues to be the dominant language of most working-age Latinos,” Segovia says. “When lack of language support exists, domino consequences can yield to children serving as language brokers for the adults in their lives, which can lead to loss of innocence in children covering adult content. There are liabilities at all levels including medical, legal, and safety, as well as role reversal in the parent role being assumed by the child and the parent, therefore, losing authority in the family.”

Another challenge can be access to good-quality services, particularly in health care and education, Segovia says.

“Health insurance is often cost prohibitive. Lack of Latino representation and/or language access in health care often leads to less-than-adequate care,” she says, adding that language barriers between provider and patient exacerbate the situation. This extends to educational institutions as well.

“Educational institutions rarely have adequate bilingual, culturally competent, or culturally humble staff to provide services to a growing Latino community,” Segovia says. “Limited education in the parent population leads to students navigating the road to high school completion and hopefully the road to college by themselves unless supported by a mentoring group or a teacher or counselor who may have a special interest in supporting or advocating for the population.”

And then there can be a lack of trust among Latinos in the public safety sector.

“Families with mixed statuses – some members of the same family may be U.S. citizens, permanent residents, or have some other type of registered status, while others may not have any status at all – are especially vulnerable to crimes,” Segovia says. “Our collective community is taking steps to build trust through the FaithAction ID initiative (providing verifiable identification cards) launched in January.”

How has Segovia’s own background and her knowledge of the area’s Latino community influenced her work with the endowment, funded by the $1.25 billion resulting from the sale of New Hanover Regional Medical Center to Novant Health in February 2021?

“My hope is that my background, knowledge, and representation of the Latino community here in New Hanover County can serve as a vehicle to educate and inform the endowment on issues and challenges spe -

cific to this community’s experience – and ultimately produce strategic solutions in line with our four areas of focus,” she says.

Those four areas are education, health and social equity, public safety, and community development when it comes to deciding how to disperse money from the fund.

“I have great respect and admiration for BILL CAMERON, our board chair, and I look forward to continuing to together casting vision and leadership for our board as we enter another year of grantmaking and partnering with local nonprofits. The endowment’s vision is to see this community thrive,” Segovia says. “This is our community, and we understand it – our board, staff, and CAC (Community Advisory Council) members are deeply committed to our community – and because of that, it is our hope and our intention that the endowment will grow alongside it. We want to seize the endowment’s potential and … create an ecosystem where each member can prosper.”

Each year, the board can access up to 4% of the fund’s total market value to distribute through grants in New Hanover County (because the hospital was previously owned by the county) that advance these areas. In December, the endowment made its first round of grants, awarding $9 million to 110 applicants.

Looking ahead to how it approaches future grants, the board has completed a strategic plan for the next three years. It will soon be available to the public on the organization’s website (nhcendowment.org) .

“This strategic plan will improve our grant-making process this year,” Segovia says. “It provides a clear roadmap for our organization against which we will make decisions.”

Segovia joined the thirteen-member endowment board soon after it was formed in 2021. This year, she takes on the role of vice chair for the endowment board, which governs one of the largest endowments in the state.

“(New Hanover County) gave me a second chance at life. It is an honor to serve on the board of the New Hanover Community Endowment, especially in these inaugural years,” Segovia says. “Our goal is to support WILLIAM BUSTER, our CEO, and his team as best we can, position the endowment as a catalyst of change in New Hanover County, and represent the many voices and communities here.” W

NEW HANOVER COMMUNITY ENDOWMENT BOARD

EDELMIRA SEGOVIA (vice chair)

SHANNON WINSLOW

KHADIJIA TRIBIÉ REID DAVID SPRUNT STEDMAN STEVENS

MICHELE HOLBROOK PATRICK MAGUIRE

HANNAH DAWSON GAGE

VIRGINIA ADAMS CHRIS BONEY SPENCE BROADHURST CEDRIC DICKERSON

BILL CAMERON (chair)

Leading Field the

by LYNDA VAN KUREN

W

hen SHAUNA MCNEIL jumps down from the hazmat tanker she drives, people often do a double take. It’s a reaction that McNeil, like a lot of other local women who work in male-dominated fields, is familiar with.

Such reactions, they hope, will become a thing of the past as the number of women in male-dominated fields continues to rise. “A lot of women are transitioning to men’s fields because for so long we’ve been boxed into the role of homemaker, nursing, and jobs of that nature,” McNeil says. “Now we are at a point where we’re branching out and showing people that we have the strength to do whatever we put our minds to. We want everyone to understand that we have power.”

Locally, the number of women working in male-dominated industries is increasing, which reflects the national trends. ASHLEY LOMBOY, global information security manager at Corning Incorporated, ANDREA MURPHY, a UBS senior vice president for a wealth adviser, and DENA LARRY, a sergeant on patrol for the Wilmington Police Department, have seen the number of female colleagues grow over the years.

There has been a significant increase in the number of women attending and graduating from Cape Fear Community College’s trade programs, including barbering, machining, engine repair, electrician, lineworker, trucking, and others, according to ERIN EASTON, the college’s workforce training coordinator. Women are also entering the local construction industry in record numbers, according to TAYLOR KING, owner of Taylored Construction Services and member of the Wilmington-Cape Fear chapter of the National Association of

photo

c/o

CFCC

photo c/o

CFCC

Women in Construction.

Today, 40% of physicians and doctors are women, as are 39% of lawyers, 35% of financial advisers, 27% of computer and math workers, 16% of architects and engineers, and 16% of police officers, according to a 2023 report by the Bureau of Labor Statistics. Though the number of women in the trades is significantly lower, they are entering these male-dominated fields as well: 10% of industrial truck and tractor drivers, 4% of construction workers, and 2% of electricians are women.

As the statistics above show, the work world is bigger for women today. The reasons for the change are multifaceted. They range from the personal – women now have female role models they can turn to for advice and inspiration – to the cultural and economic.

For instance, national and state diversity initiatives have played a key role in the hiring of women in maledominated fields, according to ULKU CLARK, director of the University of North Carolina Wilmington’s Center for Cyber Defense Education.

Current economics have also made these jobs accessible to women, especially in the trades where employers are desperate for skilled

workers, Easton says.

“To fit into a male-dominated workplace, you must harness what you want to do and move forward,” King says. “Know you will always have obstacles in the way and decide to overcome them.”

One of those obstacles is the fact that women in male-dominated industries often have to prove themselves. Doing so requires upping their mental game in whatever way works for them.

Lomboy, for instance, reminds herself that she is the expert before meeting with male colleagues, which she says changes the tone of the conversation right from the start.

Women in law enforcement and the trades might also need to show their male colleagues that they can handle dangerous and physically demanding situations, that they don’t need protection, and/or won’t add to their male co-workers’ workloads. Or, like CAITLYN CARRONE, a barber, says, they may need to convince new customers that they have the skill to do their job every day.

“If I know I want something, I need to make sure I’m the best candidate,” Larry says. “I get extra training and education, even if I have to pay for it. You always set yourself up so you can’t

“ To fit into a MALE-DOMINATED WORKPLACE , you must harness what you want to do and move forward. Know you will always have obstacles in the way and decide to OVERCOME THEM. ”

- TAYLOR KING , owner of Taylored Construction Services and member of the Wilmington-Cape Fear chapter of the National Association of Women in Construction

photo c/o CFCC

be overlooked, so there’s not a reason for them to tell you no.”

Women’s networking groups are another important source of support for women in traditionally male jobs. Through them, women learn about major issues affecting their field, strategies to deal with situations that arise, and negative circumstances they have been subjected to without realizing it, Clark says.

“Other women have similar challenges and responsibilities that are similar to yours,” adds Murphy. “They know what it’s like to doubt themselves or to have children. You can ask them, ‘How do you get through this?’”

While Wilmington has a number of networking associations dedicated to women in male-dominated professions such as Cape Fear Women in Tech and Women in Construction, there are similar groups available online.

Through online groups for female truckers, McNeil meets other women who understand her frustrations, give the female perspective of working for different companies, suggest different ways to solve problems, and provide a voice of reason, she says.

Despite the challenges, women who work in traditionally male jobs say their careers are rewarding and fulfilling, and they would like to see more women join them. To do so requires a multifaceted approach. First, businesses should be intentional about hiring women. They should also include women on interview teams so unrecognized biases don’t compromise hiring decisions, Lomboy recommends.

Companies should also ensure their cultures welcome and value women, adds Clark. That means listening to ideas and promoting qualified women, she says. Otherwise, they will leave the workplace and sometimes the field.

Increasing awareness of women who work in male-dominated fields is equally important. Giving presentations for middle and high school students, building STEM clubs that include girls, and creating pipelines and internships for girls to enter traditionally male careers are all strategies that are needed if girls are to know about and pursue careers in male-dominated fields.

“Society says women can’t do the hard jobs that men do,” Larry says. “We are just as capable, and women show that every day. When girls see these women, they say, ‘If she can, why can’t I?’” W

by ELIZABETH WHITE | photo by TERAH HOOBLER

In addition, Conners works with many county departments and coordinates with the three boards that support the library: the Library Advisory Board, the Library Foundation of New Hanover County, and the Friends of the Library board.

Conners has come on board at a critical moment for the future of the New Hanover County library system.

Conners recently took on the role of public library director for the New Hanover County Public Library system.

After graduation, reality hit when she realized that history museum jobs were much harder to find. What Conners did find out was that there were a lot of jobs available in public libraries. While a student at Appalachian State University in Boone, she worked in the library. Capitalizing on that previous experience, she decided to take a job working as a reference assistant at the public library in Statesville, North Carolina, while holding out for a museum position.

Conners discovered she really enjoyed her work. “Especially in the pre-internet days, I really liked helping customers use a wide variety of reference books to answer their questions,” she says.

That interest led her to pursue a master’s degree in library and information science from University of North Carolina at Greensboro.

Conners’ post-graduate career involved stints in the Charlotte area as assistant director for the Union County Public Library. That position was significant because Union County was one of the fastest-growing counties in the state at the time.

“I was fortunate to work on quite a few building projects as we really expanded the work of that library system,” Conners says.

She was named North Carolina Public Library Director of the Year in 2012 for her work at the Cabarrus County Public Library, where she often visited as a child.

In 2019, Conners left North Carolina for Austin, Texas. There she oversaw the operations of twenty-one library locations, the history center, a used bookstore, an events center, and the customer access division.

Now back in her old stomping ground as library director, she is facing a familiar environment, but as with any new job, there are still obstacles.

“It is always challenging to get to know the particular way the organization works and to get to know the community it serves,” she says. “I’m fortunate that I have worked in libraries in North Carolina for a long time and am well versed in how they function.”

Helping the library system make an impact on an individual, community, and county level is a big part of Conners’ job as director.

She spends time at each location ensuring alignment and expectations are set to “keep moving forward.”

Nationally, public libraries are redefining what they provide and their roles in their communities as they compete with residents’ changing interests and reading habits.

Adding digital products, loaning out objects such as tools, and hosting classes or events are ways libraries are expanding beyond the bookshelves.

In New Hanover County’s libraries, patrons can check out a telescope, disc golf kit, or local museum pass as easily as they can borrow new release books – whether in hardback, audiobook, or e-book format.

Gatherings include fitness classes for older adults, parking lot movie screenings, and plenty of programming for kids and teens.

Even as the local library system eyes the future of its offerings, New Hanover County also is weighing its physical facilities.

One uncertainty is the future of the main branch in downtown Wilmington, depending on what happens with Project Grace, a redevelopment plan that has been in the works for several years to transform the three blocks the county owns bordered by Grace, Third, Chestnut and Second streets into a mixed-use complex with private and public facilities, including a library.

As that proposal is discussed, plans are moving ahead with a fifth library system location, this one in the northern part of the county.

It is almost time to renew the library’s five-year strategic plan, and conversations are in place about a new Northchase branch.

The facility is planned for 4400 Northchase Parkway NE. Officials are currently taking feedback from residents about what they want to see at the branch. Paper copies of a survey are available at library branches or online at surveymonkey.com/r/NHCPLWeb through March 31.

A virtual community engagement session about the project is scheduled for 6-7:30 p.m. March 23. To register, go to libcal.nhcgov.com/calendar/nhcpl/northchase_virtual.

“We’re excited,” Conners says, “to get closer to providing a new library in this underserved part of the county.” W

This profile appeared in a recent WILMA Leadership newsletter. To sign up for daily WILMA emails, go to wilmamag.com/email-newsletter.

ANA CONNERS planned on a career working in a history museum – her dream job since college. But life took a different path. And that has worked out for her.

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INSIGHTS SPONSORS' CONTENT

Gallery Verrazzano, a fine art gallery located inside theArtWorks™, is now available for weddings, corporate events and celebrations. This is partially due to the fact that co-owner Jim Knowles added wheels to the walls where the art is displayed. With movable gallery walls and enough room for 1,200 people, the approximately 7,000 square foot gallery is easily customizable for a variety of needs. Event planners will also be interested to learn that theArtWorks™ has a license to sell beer and wine during events. This has helped drive attendance for the venue’s 4th Friday Gallery Nights, which includes opening receptions, artist demonstrations and live music. Along with the fine art gallery, theArtWorks™ is also home to a large gift shop with a stage and lots of gathering space.

It’s all part of a 38,000 square foot building that was once home to Block Shirt Factory. Built in 1957 and located a short walk away from the Satellite, Benny’s Big Time and The Second Glass, theArtWorks™ has quickly become a thriving cultural arts complex—a destination that is completely one-of-a-kind.

maintain a reasonable fee structure for works presented in the gallery. This is a small example of the collaborative approach embraced by the Knowles and the effort they have applied to create an opportunity for artists, thereby making Wilmington a cultural arts destination. Truly a ‘for purpose’ organization, theArtWorks™ is rooted in the idea the arts have a tremendous potential to make a positive impact on the economy and the community.

THEARTWORKS.CO

In addition to classroom space and a portion reserved for aerial yoga, the majority of the rest of the building consists of a network of working studios, all connected by winding ‘streets’ reminiscent of 1890s New Orleans. Imagine a variety of working spaces for artists, filled with eclectic finds and distinctive architecture, minus the chaos one might associate with the annual Mardi Gras. On any given day theArtWorks™ is open, it’s possible to purchase art directly from the artist, learn about their vision and see them in action. Artists renting spaces there have a chance to sell their creations in the gift shop. Gallery Verrazzano, however, is reserved for original works and there is no guarantee of representation. In keeping with their goal to support local artists and provide them with a venue to showcase their work, Jim and his wife, co-owner Betsy Knowles, have consistently worked to

In fact, data provided by arts.gov show that the value added to the Gross Domestic Product by arts and cultural production is five times greater than that of agriculture. Arts and culture add $60 billion more in value than construction, which is particularly important to note for Wilmington, as real estate and construction represent significant portions of the economy. Earnings are consistently reinvested, to increase the livelihood of local artists and provide a place to create and display all types of art. To say that theArtWorks™ is an inspiring place to visit may be the understatement of the year, but a word of caution: you will need at least a few hours to fully appreciate everything that is going on there and have a proper visit.

On the 4th Friday of every month, theArtWorks™ hosts Gallery Night from 6 to 9. An art complex providing art studios, gallery space, and an event venue, theArtWorks™ is a ‘for purpose’ organization that fosters a creative environment for artists. Through education, advocacy and legislative efforts, theArtWorks™ supports and enhances the community of Wilmington.

For more information, call 910-352-7077 or visit www.theArtWorks.co. Located at 200 Willard Street, theArtWorks™ is open Thursday through Saturday from 11 to 5, Sundays from 12 to 5, and by appointment.

LARGE EVENT/ MEETING SPACE NOW PART OF THEARTWORKS™

Wind Pants

I’VE COME INTO POSSESSION OF A DOG. HE’S A

by TIM BASS | illustration by MARK WEBER

OF ENERGY,

FIREPOWER TO RACE ACROSS THE COUNTRY IF HE SLIPS THE LEASH. He showed up scared and confused after his previous owner had him neutered and then decided he was too much to keep.

“I’ve been in relationships like that,” I told the dog. “You’ll be fine here.”

I was happy to learn that, like me, the dog was housetrained. I was not happy to learn that, like me, he has to go often.

So we go, he and I. Early morning? We go. Late night? We go. In the rain? In the cold? In the wind? We go, go, go. I’ve been out there some winter nights holding the leash, an umbrella, a flashlight, and The Bag, wishing I had four hands and a gallon of sanitizer. At those times, I question my decisions.

One of my old college buddies has been dealing with decisions, too. He and his wife decided to sell their home last year and buy a beach house. This happened after my friend decided to retire. That happened after his employer pretty much told him he should decide to retire.

A few months after moving to the beach, he and his wife split up.

He settled in my spare bedroom until he could decide what to do next. Late at night, he’d sit on the stairs and try to envision a new, unformed future.

“I thought this was the person I was going to be with for the rest of my life,” he’d say.

Lost for useful words, I’d listen from my seat on the bench where I put on my shoes when the dog has to go.

In college, we’d have called this arrangement a crash pad. For sure, life crashed on my friend. He’d lost 40 pounds. He couldn’t sleep. The winds of his wicked winter blasted over him every day, again and again.

Late one night in January, the dog woke me up, anxious to go. I meant to throw on layers – I really, seriously, absolutely did – but for no good reason I just leashed him and bumbled half-asleep into the front yard, wearing only gym shorts and flip-flops. No shirt, no cap, no sense. It was 24 degrees. Plus, wind had pushed in, so I experienced one of those “feels like” situations that the TV news people love to talk about.

“How cold is it in Tim’s yard?” I could hear the news anchor say to the chatty weathercaster.

“Well,” Chatty Weathercaster says, “the mercury shows 24. But it feels like 50 below!”

“Yeee-ouch!” the anchor says. “This is no time to be out there in gym shorts and flip-flops.”

Out there in my gym shorts and flip-flops, I decided I had no reason to worry – the dog would get things done and

scurry right back indoors. Trouble is, he wears a natural fur coat, and his nose picks up the scent of any animal or scrap of food within miles. He decided to sniff around the maple. Then across the driveway. Then by the mailbox. Then into the hollies.

All of this went on beneath a streetlight. I could just hear those TV people.

“Do we have video?” the anchor says.

“Oh, yes!” Chatty Weathercaster says. “It’s all over the internet: Nosey Dog Walks Frostbitten Fool.”

That’s when I made another decision: I would get dog-walking clothes. Serious ones.

***

On the times I actually prepared before walking the dog, I layered up – T-shirt, sweatshirt, jacket, cap, wool socks, hiking shoes.

Usually I wore jeans, but that’s just one layer, and I learned the hard way that jeans soak up rain like a sponge. Plus, they droop off people built like me – shaped less like an hourglass and more like a grandfather clock. On top of that, jeans have what the marketing people call “breathability,” which means air flows through like an open car window.

I decided pants should have a higher priority in my dog-walking life. They’d have to keep me warm, keep me dry, and keep me covered by not sliding down my nonexistent hips.

After dogged shopping, I now own thick, durable trousers for my winter walks with that scruffy pup. These windproof, water-resistant pants tie at the waist. They’re lined with fleece. They have zip pockets. They’re made of the finest synthetic fibers the chemical industry has to offer. They swish when I walk.

I hope to run into those TV news people one gusty day.

“Oh, it’s windy?” I’ll say. “My nosey dog and I hadn’t noticed.”

My friend stayed for a couple of months. Then, equipped with a vague plan, one day he loaded up a U-Haul with a little furniture and a truckload of woe, and he headed to live near relatives.

Things happen. Life is always unpredictable and often unfair. People and dogs stray in and out with no warning. We all know this.

I didn’t say any of that to my buddy. The only useful advice I could offer was to tell him to put on a good pair of wind pants and keep moving, one foot in front of the other, steady on. Before long, I hope, he’ll make it around the long, blustery block and back inside, where it’s dry and safe and warm.

Tim Bass is coordinator of UNCW’s bachelor of fine arts program in creative writing.

WALKING LITTLE GUY – LONG LEGS, A BARREL

AND ENOUGH

TAKE 5

Becoming the highest-ranking woman in the county’s fire department was not what JENNIFER SMITH thought volunteering for the rescue squad in high school would lead to. But, after loving each step of the process, she now serves as a fire battalion chief with the New Hanover County Fire Rescue.

WHAT LED TO YOUR DECISION TO GO INTO FIRE RESCUE? “My experience with the fire service began in high school when I volunteered for the local rescue squad. I found volunteering rewarding and wanted to continue it during college. While at UNCW, I volunteered at Winter Park (Volunteer) Fire Department, where I received my initial firefighting certifications. During this time, I also completed my paramedic credential. After graduating college, I needed a job. I enjoyed helping other people and making a positive impact on the community. This led me to a job in the fire service while I figured out my future, but I never imagined that this would become my career. I started working with New Hanover County Fire Rescue as a firefighter twenty-three years ago, and I have worked my way up through the ranks to my current position as a battalion chief.”

WHAT WAS THE PROCESS LIKE TO BECOME THE FIRE BATTALION CHIEF? “I began my career as a firefighter and during that time, I continued to gain certifications and work on a fire service degree. When I was eligible, I applied for promotion as a lieutenant and then as a captain. I served as a station captain for several years. As a captain, I was accepted to the National Fire Academy’s Executive Fire Officer program, which I graduated from four years later. When New Hanover County created the battalion chief position, I was one of the first ones to be promoted and serve in this position. I spent five years in the field in operations before moving to administration. I achieved my chief fire officer credential and my master’s degree in public administration. Today, I am responsible for the Planning and Administration Division, which includes budget, hiring and promotional processes, strategic planning, data analysis, information technology projects, and accreditation.” WHAT DOES IT MEAN TO YOU TO BE THE HIGHEST-RANKING WOMAN IN THE COUNTY’S FIRE DEPARTMENT? “I am honored to be able to serve the community as well as support our staff as they provide the highest level of service to the community. I hope that I serve as a leader and a role model for young women. My mother was that for me, teaching me that I could be and do anything I wanted. I hope that I inspire young women to pursue their dreams and possibly even a career in the fire service.” WHAT HAVE YOU LEARNED ABOUT YOUR LEADERSHIP STYLE DURING YOUR CAREER? “I have learned that I like to create an environment for individuals to succeed. I like to inspire and support my team so that they can be successful and develop into a high-performing team. I value those on my team for what they can bring to the table. I strive for excellence and, through my leadership, encourage and inspire those around me to also pursue excellence.” WHAT DO YOU THINK IS THE MOST IMPORTANT THING FOR THE GENERAL PUBLIC TO KNOW ABOUT FIRE SAFETY? “Residents and businesses need to identify the potential risks that they face daily –such as what and where the main fire hazards are in their building, what items are at most risk of burning and who are the people most at risk. Once those risks have been identified, they can work to help prevent and reduce those risks – such as removing or reducing the main hazards, ensuring an emergency plan is in place that outlines the potential risks, and that the right people are trained. New Hanover County Fire Rescue is always available to help residents and businesses with this process, and you can learn more about our department at firerescue.nhcgov.com.”

JENNIFER SMITHS’s full profile will appear in an upcoming WILMA Roundup email. To sign up for daily WILMA emails, go to WILMAmag.com.

by MEGHAN CORBETT

photo by TERAH HOOBLER

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