your selling strategy
Typical Sales Process Timeline APPOINT AGENT Approve Agency Agreement and request Contract for Sale from solicitor
Week 1 Preparation of Marketing Materials; photos, floor plan, copywriting and video filming
marketing campaign Typically 2-8 weeks, includes open homes and negotiation with buyers
Week 2 Contract received, advertising commences and property is listed online
exchange Exchange contracts with the highest bidder or best offer. Congratulations your place is SOLD!
settlement period Generally a 6 week period
completion Settlement takes place and funds are disbursed
The Wilson Advantage Real Teamwork •
he only agency in our marketplace that covers all T Sydney city precincts
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unique team structure which supports “cross A precinct selling” meaning increased buyer exposure for your property
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A team of agents not just one agent
Open HOME Strategy •
The best open home experience in our marketplace
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T wo agents at every open home means buyers get the attention they deserve
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n on-the-go database allowing more efficient A communication with you and your buyers
Unparalleled Exposure •
I nnovative touchscreen technology, exclusive lightbox signboards and superior window display
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professional PR Agency with established media A relationships working to get your property exposure
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remium listing placement on key property P advertising websites, meaning your listing will stand out and attract more enquiries
superior skills •
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gents have access to the best training in the A industry through our exclusive Real Estate Results Network membership
Key Topics to discuss with your Agent
e are constantly honing our buyer management, W negotiation and communication skills - all areas which have a huge impact on the final price achieved for your property
• Your Time Frame
• The Wilson Advantage • Your Property’s Value • Best Selling Strategy • Marketing Options
Quality communication •
n honest and open dialogue - we know that we are A only as good as our word
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uperior vendor reporting including detailed S marketing reports and detailed buyer feedback reports from open homes
• Agency Remuneration
Centralised Database •
L argest centralised database of local and international clientele in our marketplace
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etter buyer profiling and more effective buyer B follow up
market Specialists •
Years of experience dealing with executive buyers
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T op selling agents and multiple records in our core areas
ver 10,000 entries managed with leading real O estate software BOOM by Box + Dice
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I n-depth knowledge of the local area and clientele within it
ore consistent communication and regular M targeted advertising
Selling Strategies
Auction
Private Treaty
Two Stage
• Auction sale date creates urgency
• Advertised asking price or price guide
• Potential to negotiate a quick off-market sale
• Strategic ability to negotiate offers prior to auction
• Ability to attract multiple offers
• Ability to gain buyer feedback pre-marketing campaign
• Increases competitive buying
• Buyer clarity on price expectations
• Qualified database buyers are introduced initially
• Historically strong results for inner city market
• Creates urgency for buyers wanting to secure pre-market
• Removes ceiling price allowing upward negotiation
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Marketing Methods
Internet
A strong selling strategy incorporates a range of marketing methods and will vary depending on your selling strategy, time frame and property’s value.
Database
PR
Direct Marketing
Social Media
Signage
Video
Where do our buyers come from? 40
39%
35 30 25
27%
20
21%
15 10
9%
5 0
4% Wilson Database
Website Enquiry
Signage Newspaper and Flyers Advertising
Other
*These figures are indicative only and may vary depending on market conditions and property’s value. 4
Market Insights
Premium • •
I ntensive search for one emotionally connected buyer Requires a comprehensive marketing campaign targeting all buyer groups
Market Value •
T argets highly qualified buyers who often pay 5% - 20% more than their initial buying range
Bargain • •
n abundance of interest and enquiries A Expect a sale within 5 days
This diagram shows the three main buyer price point demographics.
Buyer Activity
Enquiries
Time (Weeks) This shows the amount of enquiries on a property over time.
It is crucial to utilise the highest period of enquiry to create competition amongst buyers and maximise your outcome.
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Marketing Materials
Superior window display to attract enquiries 24 hours a day.
FRONT
BACK An example of a premium property brochure.
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INSIDE
An example of a 1/4 page advertisement in the Sydney Morning Herald.
An example of a DL mail card.
Our website is optimised for use on multiple devices - wilsonproperty.com.au
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Shop 25/7 Macquarie Street, Sydney NSW 2000 8272 4444 I info@wilsonproperty.com.au I wilsonproperty.com.au