AVON - Walkathon

Empowering Women Through shared vision

2nd Virtual

The iThemba Walk will this year host four regional mini-events in Johannesburg, Durban, Phalaborwa and Cape Town respec�vely where brand NGO partners, media and ambassadors will join forces to con�nue the crusade.

iThemba Walkathon, held virtually for the second year in a row in compliance with COVID-19 regula�ons, supports efforts to raise awareness about breast cancer and to amplify the importance of early detec�on through regular selfexamina�on and yearly mammograms to increase early detec�on and survival rate.

As part of Avon’s con�nued efforts to fight against breast cancer, a silent pandemic that infects 1 in 25 women in South Africa during their life�me according to the Na�onal Cancer Registry, the company has in 2021, already pledged R800 000 to support the work of nongovernmental organisa�ons namely the Cancer Associa�on of South Africa (CANSA), Journeysys, Wings of Hope and Look Good Feel Be�er propor�onate to their requirements.

These funds have been generated from the iThemba Walkathon �cket sales and paraphernalia, which includes iThemba pin, iThemba bandana, iThemba visor and iThemba body lo�on.

Avon customers can help to raise more funds to support the breast cancer awareness campaign by buying any of the iThemba Walkathon products, namely the 750ml Avon care body lo�on for R99, iThemba visor for R99, iThemba bandana for R89 or the breast cancer pin for R95. “As devasta�ng as the outbreak of COVID-19 has been, it has not meant the end of breast cancer. On the contrary, the pandemic has exerted tremendous pressure on our health facili�es which has compelled them to defer cri�cal treatment to breast cancer pa�ents. This is more of a reason that we need to step up the fight against this silent pandemic and provide much-needed support to organisa�ons that provide support to breast cancer survivors. As a company for women, this dona�on is a reaffirma�on of our con�nued support for causes that are close to women’s hearts and our crusade to champion the fight against breast cancer,” says Mafahle Mareletse, Managing Director of Avon Jus�ne Turkey, Middle East & Africa.

Look Good Feel Be�er has already received part of this grant in the form of Avon Jus�ne products. The NGO provides tailored support to cancer survivors to help them to manage the appearance-related side effects of chemotherapy and radiotherapy, thereby helping to restore their appearance and selfimage using some of these Avon Jus�ne products.

Look Good…Feel Be�er Yve�e Powell, Na�onal Programme Manager, further adds “it is because of the con�nued generosity and support from Avon/Jus�ne that we can con�nue to bring HOPE to those figh�ng this dreadful disease. Avon/Jus�ne demonstrates commitment to the wellbeing and upli�ment of women going through cancer treatment. Together we cannot determine the outcome but we can affect the journey.”

Par�cipants to the 2021 iThemba Walkathon can get more informa�on on this event and also