Window News March 2021

A Record January For SEH BAC 7

Sheerline Reveals First Launch Partners 50

Support At An All-Time High For Ultraframe Classic 74

WINDOWNEWS

CONTENTS WINDOW NEWS

W INDOWNEWS THE LATEST INDUSTRY NEWS

TRADE NEWS 4

INDOW NEWS W INDUSTRY DIRECTORY DEAR GERALD 38 PEOPLE 34

WINDOW

VIEWPOINT 39 PRODUCT NEWS 46

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MACHINERY 60 THE LATEST INDUSTRY NEWS ON SITE 62

W INDOWNEWS THE LATEST INDUSTRY NEWS

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THE LATEST INDUSTRY N

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MARKETING 68 AWARDS 75

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www.windownews.co.uk NEWS Cover picture: THE Sternfenster PlusINDUSTRY Gives InstallersNEWS Real LATEST Time Data On PVC-U And Aluminium Production Capacity, read more on page 19

WINDOW NEWS MARCH 2021 3

TRADE NEWS

Rocal Group A Stellar

Six Months

For BDC

Aluminium Experienced aluminium fabricator BDC Aluminium began fabricating Stellar, the aluminium window and door system from Epwin Window Systems, in September 2020. The company has reported a sharp increase in demand as a result.

David Green, Managing Director of BDC Aluminium, said: “From the start, we knew that Stellar offered the industry something ground-breaking due to the superb flush aesthetics and speed of installation. And it would seem our customers agree. We have seen a huge upturn in demand for Stellar as our trade customers appreciate what the products deliver.”

Stellar is an intelligently designed aluminium window and door system that is quick and easy to install. The speed and ease of fitting are down to the system’s pre-gasketed knock in beads which speeds up the installation process and is why more and more installers are turning to Stellar. David said: “My background is in retail sales, so I understand the advantages that quick and easy to fit products deliver. Stellar fits like PVC-U so for installers looking to add aluminium products into their portfolio, the transition is very straightforward.”

4 WINDOW NEWS MARCH 2021

Completes Management Buy-Out Rocal Group, which includes Rocal Insulating Panels Ltd, Rocal Indoor Ltd, Rocal Foiling Limited, Rocal SIPs Ltd, Rocal Extrusions Ltd and the Endurance Doors brand, has been acquired by the existing management team from the previous owners, James and Sandra Longley.

The transaction was completed on the 2nd March 2021 and led by the management team with financial guidance from Forrester Boyd, legal advice from Bridge McFarland LLP and financial support from Aldermore Bank PLC. The management team that has acquired the group comprises of Stephen Nadin, Managing Director, along with Alison Jenkin, Group Accountant, Garry Brewin, Operations Director and Kevin Ashe, Production Director.

There are three distinct parts to Rocal Group, including Endurance Doors, who supply a wide range of premium, solid timber core composite doors to over 1,000 installers across the UK. In the past 18 years, this business has evolved into one of the fastest growing suppliers of premium, solid core composite doors.

Secondly, Rocal Extrusions Ltd, who specialise in the manufacture of plastic extrusions, decorative wrapping and secondary operations which also support the Endurance Doors product proposition. Thirdly, Rocal Door Panels manufacture PVC-U door panels under the brand names of Aboda and Impressions and sup-

ply some of the biggest names in PVCu window and door manufacturing across the UK. This change in ownership will see a continuation of the group’s business strategy and its sustained investment programme.

This is to support further growth, with strong objectives for the future direction of the business and a company-wide commitment towards product innovation and exemplary customer care.

Stephen Nadin, Managing Director of Rocal Group commented: ‘We are genuinely elated with the deal, which will allow us to continue with our long-term business plan. This will enable continued investment across all aspects for the group’s business, including Endurance Doors and importantly offers greater longterm stability for employees, customers and business partners.’ www.rocal.co.uk

TRADE NEWS upward trajectory.

This was evidenced last month when the average price of a home rose by 0.7% to £231,068 according to Nationwide, the highest on record, more than reversing January’s 0.2% drop.

This took the annual growth rate to 6.9% from 6.4%.

The Business Pilot Barometer The Business Pilot Barometer offers a monthly analysis of the key trends defining window and door retail. It draws on real industry data collated by Business Pilot, the cloud-based business management tool.

To find out more see www.businesspilot.co.uk/barometer The great giveaway?

By Neil Cooper-Smith, Senior Analyst, Business Pilot The latest Business Pilot Barometer shows that the market for windows and doors remained buoyant this month with sale activity up 10% on January, which itself recorded a 34% increase on December.

This indicates the current strength of the market, albeit still down year-on-year.

A comparison between February 2020 and 2021, shows a drop of 30% for example, however, it is important to note that sales figures February 2020 were recorded pre-COVID and without the

complexities of doing business in Lockdown.

Lead generation is in this sense, a more accurate measure of market performance. Leads in February this year remained high, holding steady at 111% up in February compared to December.

Drawing a comparison for the same month in 2020, leads were down – but this time by only 9%.

We’d argue against the backdrop of continuing restrictions, and a level of uncertainty which wasn’t present this time last year (albeit COVID-19 was looming on the horizon), the industry has reason to be optimistic about its prospects in the coming months.

And with pledges from the Chancellor Rishi Sunak in today’s budget [3/3/21] to extend the Stamp Duty Holiday to the end of June from April in line with the easing of Lockdown restrictions; as well as a commitment to under-write mortgages for first-time buyers of up to 95% of their purchase costs, the housing market can be expected to remain on an

With a first tranche of Stamp Duty housing transactions on schedule for the April deadline and another expected to follow in June, we believe demand for home improvement will remain high through to Q3 at the very least.

The shift away from city centre living to larger semi-rural properties, also points to potential opportunities in home improvements.

The success of these policies is dependent on the UK’s wider economic prospects, but these too, appear to remain positive.

The extension of Furlough to September this year in the Budget is likely to further boost consumer confidence – something already up at minus 23.0 in February, compared to January’s minus 28.0. This makes February’s result the best performance since March 2020, buoyed by the rapid vaccine rollout.

This is one of the defining anomalies of the pandemic. Despite the largest contraction in the economy for 300 years (10%), and significant job losses, the wheels of the economy despite a number of ‘shudders’ have in most areas kept turning.

As part of his budget address Sunak predicted 4% growth in GDP this year, and forecast 7.3% next year – which, with continuing high levels of activity points to continuing demand for home improvements! www.businesspilot.co.uk WINDOW NEWS MARCH 2021 5

TRADE NEWS

provides a solid and positive timeline for everyone to work towards.

FIT Show FIT Show event director, Nickie West

Welcomes ‘Roadmap

To Recovery’

FIT Show organisers have welcomed the‘Roadmap to Recovery’, as outlined by UK Prime Minister Boris Johnson in Parliament (Monday 22nd February 2021).

The highlighly anticipated 50page road map will see the Government relax coronavirus lockdown restrictions across England in phases between March 8th and June 21st this year.

6 WINDOW NEWS MARCH 2021

FIT Show event director, Nickie West comments: “Like the majority of the country, I watched and welcomed yesterday’s Government outline of our ‘roadmap to recovery’. Whilst we have all learnt that we cannot take any new measures for granted, and that the timeline is ‘contingent on data and not dates’, the roadmap that has been presented appears to be both cautious and realistic. It

“I believe that the roadmap presents even more reasons for prospective FIT Show exhibitors to book with confidence.

The fact that we are working towards an end date of June 21st is a welcome milestone, providing a solid three months between things returning to ‘normal’ and FIT Show opening on September 26th. VEKA, Haffner, Kubu, Kommerling, Renson, Smart Ready, Cortizo, Korniche, Exlabesa, Camden Group and Hormann are just a few of the brands who have thrown their weight behind our new September dates.

“From a visitor’s perspective, people can register to attend FIT Show with the confidence that restrictions around large gatherings and social distancing should have been completely lifted, whilst hopefully having been vaccinated in line with the Government’s July target.

“Exhibition organisers are experts in delivering safe and successful events. The June milestone will allow us to put in place any necessary measures for rapid testing, mask wearing and such like, should we need to, before FIT Show opens its doors to the public.

“There has been a huge show of confidence from the event industry that large scale events will bounce back this summer.

In the last few weeks alone we have seen new June dates announced for Royal Ascot and the announcement of the co-location of four major Event Partners shows at the NEC from 7th – 8th July. There have also been several successful large scale event pilots overseas in recent months, an approach which is set to be adopted in

TRADE NEWS

England from May onwards.

“For the fenestration industry, the roadmap to recovery offers clarity around working in people’s homes as well as the reopening of showrooms.

Whilst the industry has remained buoyant throughout the pandemic, with a huge uplift in homeowner enquiries, we know how important it is for people to be able to see products up close and in the flesh. Showrooms reopening will allow them to do just that.

A Record January

For SEH BAC

“Likewise, we are anticipating an even bigger demand from FIT Show visitors who will be eagerly anticipating having the first opportunity to see the latest products on the market since our last event in 2019.

“The sentiment across the sector is very much that people are desperate to get back to faceto-face business. There has been no industry event since 2019 and throughout this time businesses have still been developing new products. Brands are relying on FIT Show 2021 as a platform to bring these products to market. It’s going to be a very exciting showcase of the very latest products from every corner of the industry.

And a celebration of bringing everyone back together again.

“Behind the scenes we have been looking at ways to increase the shelf life of the content delivered at FIT Show, and how we can extend our whole offering above and beyond the three physical days at the show. You can expect to see some hybrid elements to our next installment, but it will still very much be the live FIT Show platform that our audience wants and expects. We cannot wait to get back to FIT in September!” www.fitshow.co.uk

Home improvement company SEH BAC celebrated smashing £1m in sales in a single week in January – a record for the South East company.

Due to the increased demand, SEH BAC is looking to strengthen its team of installers and builders in the Oxford, Reading, Milton Keynes, Maidstone, Dartford, Basildon and Ipswich And with the home improvement areas. industry still buoyant, it shows no signs of slowing down.

MD Peter Wheeler said: “Thanks to our extensive marketing With a product range including campaigns coordinated with our uPVC, aluminium and timber marketing partners Purplex we windows, doors, conservatories, are generating record sales and solid roof extensions, replaceit shows no signs of slowing ment conservatory roofs, veran- down. das, orangeries, and roofline, SEH BAC saw a huge rise in the “We are looking for experienced number of sales in the second window, door, and conservahalf of last year and that has tory installers and experienced continued into 2021. builders to help cope with this increasing demand.

The company has also scooped several recent awards, including “We have more than 50 years’ the Emplas 2020 Best Showexperience installing to homes room Awards and Ultraframe’s in Suffolk, Oxfordshire, BuckInstallation of the Month, and it inghamshire, Hertfordshire, has also been shortlisted at this Bedfordshire, Cambridgeshire, year’s Pitched Roofing Awards Kent, and Essex, and we want AND the GGP Installer Awards to continue that proud tradi2020. tion.” www.sehbac.com WINDOW NEWS MARCH 2021 7

TRADE NEWS

Independent Deceuninck

Poll Finds Colour Is Key The findings of an independent survey of UK homeowners suggests that colour and finish are key factors in determining their purchasing decisions.

Revealed this month [March], the survey conducted by leading pollster, YouGov, and commissioned

by Deceuninck, found that at a headline level 75% of homeowners surveyed think that choice of colour is important in shaping their purchasing decisions.

Security, energy efficiency and sustainability, were also cited by respondents as key influences on their purchasing decisions. Price point was also a significant factor for some groupings but less so for others.

Rob McGlennon, Managing Director, Deceuninck, said: “Energy efficiency and security are key drivers of window and door purchases but colour, aesthetics and finish, are increasingly important, cited by 75% of respondents in our poll as an influence on their purchasing decisions.

“What’s even more interesting, is that when you drill down into the detail, you can identify the increased weighting that certain demographics place on colour and finish, over and above other factors, as well as the influence of age grouping on colour preferences.

“These insights are invaluable in supporting the industry in selling colour and finish more effectively.”

While the YouGov conducted survey found 75% of those questioned said choice of frame 8 WINDOW NEWS MARCH 2021

colour would influence their purchasing decisions, 96% said a match to the overall appearance of their property was also key.

Across all age groups window security and energy efficiency polled highly. Window price was, however, a significantly less important factor for older homeowners, those aged 55+ (56% said very important vs. 68% for 35 to 54-year-olds). The match to the overall appearance of the property (69%), and purchase from a trusted supplier (70%) was also more important for this grouping.

“With age comes wisdom”, Rob said, “Older consumers and homeowners, have maybe bought windows and doors in past and made those purchases on the basis of price, and appear to have learnt from the experience.

“Frame colour, match to their home, a trusted supplier and to a lesser extent sound proofing, were statistically significantly more important to this demographic.”

Colour and match to the overall appearance of their property were also more important to owners of older properties, particularly among those with homes built pre-1920.

Deceuninck offers 30 colourways in stock and 20 additional colours in just 15 working days, with on average Deceuninck fabricators selling twice as much colour as their competitors, says the systems company.

When asked, what would be their

Rob McGlennon, Managing Director, Deceuninck

first colour choice if they were to change their windows? White was cited by 43% of homeowners. Greys, including Anthracite Grey, Agate Grey, and Grey, accounted for a combined 17%.

Irish Oak and Rosewood polled 7% and 6% respectively. Greens, including Chartwell and Sage Green, recorded 4% and 1%; Black and Cream each recorded 4%.

When asked about all the colour options that they would consider, White, while still remaining popular at 54%, lost ground to Grey colour options 41%. Natural woodgrains polled 22%; Cream 18%; Greens 14%; and Black 12%.

Deceuninck will be releasing detail analysis of the survey results over the coming weeks to its customers in a series of remote presentations and workshops. www.deceuninck.co.uk

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GGF TRADE NEWS

“Cautiously Optimistic” Over Roadmaps To Recovery

Director commented, “We are pleased to see the Government’s roadmap to recovery and hopeful that it all goes to plan, however there is still a long way to go to full recovery and companies should continue to act responsibly, follow the safe guidance and take all necessary precautions.”

The four tests by which the UK Government is measuring the situation shows how precarious the roadmap to recovery is and particularly after the last 12 months that has seen things change rapidly with three national lockdowns, new variants, second waves and increases in infection rates, cases, hospitalizations and fatalities.

On the positive side the vaccination programme is going remarkably well with almost 18 million people receiving the first does and over 650,000 receiving the second injection. An estimated 300,000 people per day are receiving the vaccination and by July, all going to plan, the entire population could be vaccinated.

In recent weeks, the rates of infection, cases, hospitalizations and fatalities have decreased and the yesterday’s Government announcement has been a message of great optimism for the UK.

John Agnew, GGF Managing Director

The GGF has welcomed the Governments’ recent unveiling of their roadmaps to recovery, but remains cautious after many false starts to the recovery over the past year.

There are some key dates that all being well, the industry can look forward to, with the headliner for England being the 12th April as the date for the re-opening of non-essential retail, which includes showrooms and concession outlets in garden centres and supermarkets. However the easing of the lockdown measures, depends on four key tests.

The tests the Government will 10 WINDOW NEWS MARCH 2021

check against every five weeks are: The continued success of the vaccine deployment programme Evidence shows vaccines are sufficiently effective in reducing hospitalizations and deaths in those vaccinated Infection rates do not risk a surge in hospitalizations which would put unsustainable pressure on the NHS The Government assessment of the risks is not fundamentally changed by new variants of the virus that may raise concern.

John Agnew, GGF Managing

From the Governments’ information, the GGF has put together a summary of “best case scenarios” for companies in the Glass and Glazing Industry across the four nations of the UK and also the Republic of Ireland: In England 8th March Meeting outdoors is allowed again. This is detailed in the context of social and families meeting, not work. The GGF will be seeking clarification from its Primary Authority Partnership and the Government on “meeting outdoors” as this could include safe

TRADE NEWS canvassing.

• Non-essential retail (including showrooms and concessions stores) to remain closed • Working in people’s houses can continue but safe guidance must be followed • Working on construction sites and manufacturing can continue but must follow the safe guidance (Site Operating Procedures) 29th March The ‘stay at home’ legal requirement replaced by guidance, restrictions will remain in place.

People should continue to work from home where they can.

12th April If all 4 tests have proven satisfactory to Government then; • All retail should be in allowed to re-open. This includes sho rooms, concession stores, garden centres etc.

• It is anticipated that canvassing, if it had not resumed beforehand should be safe to resume • Most legal restrictions on meeting others outdoors will be lifted – although gatherings of over 30 people will remain illegal 21st June If all 4 tests have proven satisfactory to Government then; Legal limits on social contact will be lifted but some guidance will remain In Scotland Subject to satisfactory conditions regarding the pandemic: 12th April Essential retailers list expanded slightly and non-essential retail

click and collect can resume. No details on whether non-essential retail (including showrooms and garden centres, concession stores) will re-open.

3rd May Non-essential work in the home may be allowed A move beyond the strengthened level 4 into the variable levels is under the condition detail in the statement from the report here; “Given the importance of vaccine roll-out to the safe return to geographically variable levels, we are therefore setting an important further condition that must be met in addition to the six WHO criteria for easing outlined above. This condition is that at least all of the JCVI (Joint Committee on Vaccination and Immunisation) groups 1-9 must have been offered a vaccination prior to the return to geographically varied levels.”

In the Scotland Vaccination deployment plan the groups through to 9 are expected to have had their first doses by “early May” and have started in March, See statement from the deployment plan; JCVI priority groups 6,7,8,9 – We expect to start these cohorts in March and aim to complete first doses by early May 2021 The best case scenario is that at some point in March, Scotland may announce a move into the variable levels system however this would need to coincide with the World Health Organisation test being satisfied after the easing of the “strengthened level four” In Wales Lockdown continues with two six week reviews from 23 February. These reviews will determine whether the non-essential retail can re-open – though click and

collect for non-essential goods can continue.

Working in people’s homes is allowed as long as the safe guidance is followed Working factories and on construction sites can continue but site operating safety procedures and social distancing must be followed.

In Northern Ireland The Northern Ireland Executive has extended the lockdown until 1st April. From that date non-essential click and collect can resume. No further information on the easing of the lockdown have been released.

In Republic of Ireland The Republic of Ireland government has extended the lockdown until 5th April and by this date will have made a decision on when to re-open construction and other industries.

John Agnew concluded, “The GGF is continuing weekly discussions with government on the issues affecting our industry including the resumption of canvassing and re-opening of showrooms.

We hope these activities can resume soon for our sector but only if it is deemed safe to do so. In the meantime, I urge all Members and all companies in the industry to proceed with caution and continue to follow the GGF and Government guidance to protect the NHS and save lives.”

See GGF Safe Guidance here See GGF COVID Guidance Table here Register for rapid testing in the workplace here Vaccines explained – read more here WINDOW NEWS MARCH 2021 11

TRADE NEWS

VELUX Rewards Scheme Offers Up To £35 For Purchases This Spring

Roof window manufacturer VELUX® is offering construction industry professionals and homeowners across the UK and Ireland extra rewards boost this spring.

Introduced in 2015, VELUX Rewards is a scheme designed to provide installers, builders and homeowners an opportunity to further benefit from buying roof windows from the premium roof window brand by providing access to vouchers redeemable at top high street and online brands each time they make a purchase.

Rewards can be claimed for all purchases of VELUX roof windows, flat roof windows, sun tunnels, blinds or selected combination flashings throughout the year.

While rewards typically range from £3 to £30 depending on 12 WINDOW NEWS MARCH 2021

the product, for this March and April only VELUX is offering £35 of rewards for every white polyurethane roof window. Ideal for bathroom and kitchen projects where daylight is key and rooms can be at risk of condensation.

The extra rewards are redeemable at a range of retailers and restaurants including well-known brands Argos, M&S, John Lewis, Adidas and Tesco.

The last day customers can submit a claim is 14 May 2021.

VELUX Certified Installer Bruce Poll and his family have received hundreds of pounds from the reward scheme. He said: “We’ve got a John Lewis nearby, so that’s where we tend to spoil ourselves, it’s a little treat that’s come from VELUX. We’ve also taken the staff out for a meal at

Pizza Express and did our entire Christmas food shop at M&S!” Scott Leeder, Market Director from VELUX said: “Spring is traditionally a busy time for the industry, with homeowners keen to expand their homes in time for summer. With renovations keeping installers busy, we were keen to provide an extra boost to our rewards scheme to ensure installers, builders and homeowners benefit even more by choosing VELUX. The range of rewards mean that there’s something for everyone, including home tech and furnishings. Sign up now and you could earn literally hundreds of pounds worth of rewards just by purchasing VELUX products.”

To receive rewards from VELUX, upload your invoice at www.velux.co.uk/rewards

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TRADE NEWS

Rapierstar Supports Eurocell

And Its Fabricators With New Fastener Guidance

Window and door fastener specialist Rapierstar has developed a comprehensive new Recommended Fixings Manual (RFM) for all Eurocell systems in conjunction with the technical team at the PVCu profile manufacturer.

windows and doors. With an easyto-read new layout, colour coding makes it easier to identify screws for insertion into profiles and steel reinforced sections, as well as other screw types – all from Rapierstar’s StarPVCU® range.

The publication of the detailed new guide is the culmination of over many years of close technical collaboration between the two companies, which extends into support for testing. As a result, every window and door tested in Eurocell’s learning and development centre, including new product developments, are assembled using Rapierstar fasteners to set a consistently high standard that fabricators can now replicate.

The latest range of profiles is covered, including Modus and Logik systems, and Rapierstar will update the RFM to add new profiles as soon as they become available to Eurocell fabricators to keep it fully up to date and relevant.

Available to download in the Info Point section at www.rapierstar. com, the new RFM is designed to help Eurocell fabricators achieve the highest quality, best performing 14 WINDOW NEWS MARCH 2021

In addition to fabrication fasteners, the manual also offers guidance on the correct frame fixings to achieve the right installation. Rapierstar’s StarFix® range provides solutions here, with a complete range of plugfree, hi-lo thread fasteners available for installers at leading trade counters. The RFM also includes bay and couplings details for the different

outer frames, which fabricators can share with their installer customers to make them aware of the correct assembly requirements to avoid costly call-backs.

Mark Furness, Rapierstar Sales and Marketing Director explains: “Eurocell systems are extremely popular in the industry for good reason but using the wrong fasteners during window and door manufacturing will prevent them from getting the best from these advanced profiles. That’s why we are committed to providing extensive technical support at every stage and making sure our knowledge and guidance amassed over nearly 30 years is accessible to all.

“Our existing RFM has become indispensable for Eurocell fabricators, many of whom already use the 2016 edition as an essential reference guide. By sticking to the recommended fixings, whether it is to attach hardware such as friction stays, keeps or letterboxes, or for retention of reinforcement, fabricators can have total confidence that the finished window or door will be robust, and function as well as can be expected during its service life.” ww.rapierstar.com

TRADE NEWS

Heritage Gets Smarter With Kubu Shrewsbury-based Heritage Glass has become the latest high profile installation company to become a Kubu installer, adopting their pioneering smart-sensors on a range of doors in a newly refurbished showroom environment, that’s also been supported by their manufacturing partner CWG Choices.

Over the last 18 months, Kubu is said to have become increasingly adopted industry-wide as both installers and manufacturers look to exploit the considerable opportunities for smart-sensors in doors and soon in windows too. Thanks to the Avantis multi-point lock, there’s a captive slot to receive the smart-sensor, so activation by the homeowner is both quick and easy.

He continued: ‘With a full marketing and showroom support programme, we’re certain that we’ll be able to close more sales and ultimately satisfy the consumer demand for more smart-tech in the home. The fact that Kubu is already proven from a testing and development point of view was also a must for us.’

Yet Heritage Glass will look to sell the Kubu Kits at the point of sale as Tony Randall, managing director of Heritage Glass points out: ‘This is one of the most important developments in the industry for some years. To be aligned alongside the likes of Amazon, Apple and Google technology-wise is a must for the forward-thinking installation company.

Charlotte Maynard-Keene, brand manager for Kubu added: ‘We’re thrilled to have Heritage Glass on board, and they are yet another example of an early adopter in the market for smart-sensors. In the coming months the window variant will be launched which will no doubt be a true game changer.’ www.kubu-home.com

Widgets Achieves Zero Landfill Mark

are used across the recycling and re-processing of nineteen different types of waste. Investment has been made in waste bailers and compactors at their site in Quedgeley, Gloucestershire and there are additional plans to help process further materials for recycling, that are currently designated as general waste.

The general waste that can’t be recycled is transported directly to the new £633m Javelin Park incineration plant near junction 12 of the M5, that is run by Urbaser Balfour Beatty on behalf of Gloucestershire County Council to treat the county’s residual waste. The aim of this new plant is to generate enough power for 25,000 local homes, make a significant reduction in carbon emissions and will save the taxpayer £100 million over 25 years.

After a two-and-a-half-year waste management programme, Window Widgets has now achieved a zero-landfill mark, as the company looks to build further upon its impressive green credentials.

Driven by Andrew Taylor, QHSE Manager, the waste management programme ensures that only compliant waste carriers with an up-to-date licence

Elsewhere in the business the first fully electric company car has been delivered, with others to follow, while several carbon offsetting schemes are also under consideration in a companywide strategy of making Window Widgets one of the most environmentally conscious companies in the glazing and fenestration sectors. The business is also looking to change their electricity suppliers when this comes up for renewal in 2022 to one that is based on 100% renewables. www.windowwidgets.co.uk WINDOW NEWS MARCH 2021 15

TRADE NEWS

Spectral Chooses Deceuninck For Its Range And Colour

have ambitions to be an industry-leading fabricator for colour, so having access to 30 foils from stock takes the pressure off us to hold stock in the warehouse.

“But it’s also the flexibility of Deceuninck’s offering that appealed to us. For example, being able to offer a different colour on the interior of the frame opens up even more options for the homeowner. And if an installer has a project with windows, a French door, and a slider, they can offer the same colour on the same lead time.”

Nick Rudd, Director, Spectral, added: “Availability on colour was a big reason for choosing Deceuninck but we also wanted to develop a reputation for exceptional service and reliability –Deceuninck has allowed us to do that.

“We began production during the first national lockdown and the quality and ease of fabrication is great – and we’re getting very positive feedback from installers, who love the products and colour options.

(from left to right) Spectral’s directors, Jason Wilder; Phil Redfern; Nick Rudd; Scott Mcqueen

New fabricator, Spectral Windows, has chosen Deceuninck as its systems partner for its range of PVC-U windows and doors.

The manufacturer, which invested £1m in two, brand new facilities in 2020, produces Deceuninck’s storm and flush casement windows and doors, including the Heritage Flush window and door, 2500 and 2800 window series and Slider24 patio door, from its Walsall factory in the West Midlands.

16 WINDOW NEWS MARCH 2021

Since launch, Spectral has also signed up for the Decalu88 bi-fold and Decalu163 lift-and-slide from Deceuninck Aluminium, which it manufacturers from its Kettering factory, alongside a specialist, mechanically jointed version of Deceuninck’s award winning Flush Sash casement.

According to Jason Wilder, Director, Spectral, the decision to begin manufacturing with Deceuninck was influenced by the system company’s colour offering: “We

“We’re also extremely excited about introducing Decalu from Deceuninck Aluminium,” continued Nick. “It’s a system that offers fantastic U values and aesthetics and thanks to co-extruded, pre-inserted gaskets it’s popular with installers as it saves them time and money by reducing glazing times to a matter of minutes.”

Deceuninck Sales Director, Chris Jones, added: “Spectral is a fantastic addition to our growing family of fabricators. The team clearly shares Deceuninck’s passion for creating beautiful windows, while making sure the customer is at the heart of the business. That starts with an impressive product range, but also puts flexibility and reliability front and centre. We’re delighted to be able to help this ambitious company grow.” www.spectralwindows.co.uk www.deceuninck.co.uk

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FENSA Polls Approved Installers

In New Building Regs Consultation FENSA Approved installers have been asked for their views in a survey towards the publication of the new, revised Building Regulations due for publication later this year which include making trickle vents mandatory together with the lowering of u-values and the increase in WER/DSER bandings for windows and doors. The poll is intended to gather views in relation to Approved Document F (Ventilation) and Approved Document L (Conservation of Fuel & Power) which deal specifically with the performance of windows and doors in domestic dwellings for new build, refurbishment and home improvement.

The FENSA questionnaire asks installers questions designed to ascertain their awareness of the proposed regulations as well as their views on the proposed changes, which are likely to include a further reduction in U values for windows and doors, as well as the mandatory installation of trickle vents. The short survey also asks installers what they believe their homeowner customers think about trickle vents, including the potential impact on their decisions to buy new windows.

The poll is unique in ascertaining installer attitudes towards the new Building Regulations and indeed, tests their awareness that such changes are taking place at all, with just under half of those responding declaring that they 18 WINDOW NEWS MARCH 2021

were not aware that Approved Documents L and F are currently available for consultation. A further question ‘Do you support the lowering of u-values and the increase in WER bandings for windows?’ brought an almost even split in the response.

The proposed mandatory installation of trickle vents on all replacement windows drew a more emphatic response with almost 92% of respondents advising that they do not ‘…support the introduction of mandatory ….Trickle Vents…..’.

When asked if they believed if homeowners would object to having trickle vents on all replacement windows, again the response was emphatic, that almost 97% of homeowners would ‘probably’ or

‘definitely’ object. Almost 80% or installers responding went as far as to respond that making trickle vents mandatory will ‘probably’ or ‘definitely’ lose them business.

The revised Building Regulations, being referred to as The Future Homes Standard, are being presented by the Government as plans to ‘radically improve the energy performance of new homes, with all homes to be highly energy efficient, with low carbon heating and be zero carbon ready by 2025.’ In its statement the Government added that new homes will be expected to produce 31% lower emissions from 2021, whilst existing homes will also be subject to higher standards, with a focus on extensions and the replacement of windows as well as other services. For replacement windows this means a reduction in the U Values from a minimum of 1.6 W/m2K to 1.4 W/m2K. FENSA Managing Director Anda Gregory commented: “Overall the proposed improvements in the performance of windows and doors in the Building Regulations are good news for FENSA Approved Installers, as homeowners seek to improve the performance of their homes. But it is important that installers make their feelings known, especially on subjects such as trickle vents, both through FENSA and direct to the Government, to ensure that the views of those in the front line are fully known and appreciated. It is emphatically clear from the survey that installers continue to be against the mandatory fitting of trickle vents and we hope that the government takes these responses into consideration in the consultation process,” she added.

With the consultation ending on 13th April FENSA is asking Approved Installers to make their feelings known as quickly as possible by returning the survey, or by responding direct to the Government by emailing their views: www.fensa.org.uk

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continue into 2021 are good news for the industry, but they have put a considerable strain on the supply chain. Through Sternfenster Plus, our live production capacity feed gives our customers complete visibility of our production schedule from the moment they place an order, right through to delivery.

Sternfenster Plus Gives Installers Real Time Data

On PVC-U And Aluminium

Production Capacity

Nathan Court, Sales Director

Sternfenster is offering its installer customers the opportunity to tap into a live production capacity feed of its PVC-U and aluminium production lines, as part of its Sternfenster Plus offering.

By logging in to the Sternfenster Plus portal (www.sfplus.co.uk) installers are presented with a unique insight into the fabricator’s manufacturing processes, by viewing real time data on produc-

tion capacity, broken down into individual products.

Designed to improve levels of communication and deliver greater clarity on order turnaround times following ongoing high demand in the retail sector, Sternfenster Plus has been introduced to enhance the fabricator’s existing customer service and business management support. explained: “The high order volumes that we experienced last year, and which we anticipate will

“It also allows us to demonstrate the marked increase in capacity in our aluminium production line that has been made possible by significant investment in new machinery over the last 12 months.

This has enabled us to offer highly competitive lead times across our aluminium range, with our Smart Visofold and Alitherm 300 window available from just five days.”

Sternfenster opened its dedicated £3.6m aluminium facility in 2017 and has made additional six figure investments in machinery over the last 12 months. These include a Schirmer ALU BAZ Composite Orbit-C machinery and cutting centre and a 4-head Ever Theta crimping machine from FOM, that have contributed to greater levels of precision and efficiency during manufacture.

In addition to data on production capacity, installers can also use Sternfenster Plus to check on the status of all their quotes, contracts and deliveries, access training and marketing materials and visit a regularly updated news feed.

“The last 12 months have highlighted a requirement from fabricators to be more than just manufacturers and suppliers of product,” concluded Nathan. “We need to offer a smarter, more holistic level of service and support.

It’s why we have been so comprehensive with what we offer with Sternfenster Plus – it literally gives our customers everything they need to run their businesses more efficiently.” www.sternfenster.com WINDOW NEWS MARCH 2021 19

TRADE NEWS installed at its Specials Division.

The fabricator has also added new vehicles to its fleet in order to enhance its delivery service.

Robert Brearley, Glazerite’s Group Managing Director, says: “We have ambitious growth plans for both our business and our customers and investment is key to achieving those aims.

“In addition to new equipment we’re also investing in our marketing support packages, which will be rolled out this year. This includes a fresh new branded website and a social media toolkit, which will help our installers showcase their products and services to customers. Our marketing team is continually developing tools and assets to support our installers, giving them access to resources that will help elevate them in their own markets.”

Glazerite has also been putting the finishing touches on last year’s set of investments, which saw major expansion and the installation of a brand-new showroom at its North West site in Bolton.

Glazerite Outlines 2021 Investment Plans To Help Installers Meet

Growth Aspirations

The Glazerite UK Group Ltd has announced a series of investments designed to leverage growth potential for those installer partners looking to stake their claim. Totalling £500,000, the leading trade fabricator’s investments demonstrate a commitment to its customers and the Group’s own long-term aspirations.

A significant part of the investment 20 WINDOW NEWS MARCH 2021

will increase Glazerite’s capacity and how it manufactures its flush sash products to accommodate the rise in market demand, with the installation of new machinery at its Glazerite East site in Peterborough taking place next month.

Refurbishment of key equipment at its Wellingborough plant has also been undertaken to improve product quality, while new hanging benches and racks have been

Rob adds: “Over the last few months, we’ve taken stock of where we are as a business and what improvements we can make across the Group. We’re in the process of rolling out a continuous improvement strategy to optimise efficiencies and allow for greater visibility of the end-to-end process. Alongside investment this will bring obvious improvements to our service levels, from lead times through to quality and performance, at a time when the industry is gearing up for growth in areas like foiled and flush sash products.

“Glazerite is focused on delivering the very best for our installer partners and, after a challenging time for us all, we’re looking forward to the year ahead.” www.glazeritewindows.co.uk

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Single Source Supply

Aluminium And PVC-U

the exponential growth in demand that there has been for aluminium, our customers are fitting more of it, and we’re here to meet that demand, through single-source supply alongside PVC-U.

Statement Of Intent

“That’s a single order, through a single system, and a single delivery to site for aluminium bifolds, windows, PVC-U – and for those customers also buying in products glazed, units.

– Emplas Issues

“It makes it easier to do business and when the market is so busy, it frees you up to capitalise on each and every opportunity.”

Emplas added the flagship AluK F82 to its PVC-U offer in summer 2019. As a premium bi-folding door, it delivers significantly enhanced performance and aesthetics and with it, opportunities to tap into higher margin sales. This includes class leading thermal performance with U-Values of 1.4W/m²K with a double-glazed unit and as low as 0.9W/m²K when triple glazed.

Emplas has announced a significant ramping-up of its trade offer with the launch of a new aluminium window and door range.

Available in lead times of 15days or less, its launch has been accompanied by six-figure investment last year in Emplas’ dedicated aluminium manufacturing capability.

Unveiled this month [March], it gives its customers access to AluK’s leading range of aluminium windows and doors,in addition to its pre-existing F82 Luminia Bi-fold offer.

This includes the 58BW ST slim sightline window, including flush and heritage options; the aluminium system leader’s 58BD residential and French door system, which also includes a flush option; and the BSC94 Inline Sliding Patio, which goes as big as 6.5m.

All, in common with Emplas PVC-U offer, are accessible through its online portal and Window Designer, allowing 22 WINDOW NEWS MARCH 2021

Jody Vincent, Sales Director, Emplas

installers to get instant quotes and place orders online.

Jody Vincent, Sales Director, Emplas, said its expanded aluminium range gave installers access to a highly competitive PVC-U and aluminium offer from a single supplier.

He said: “Everyone has seen

This added new cutting-edge aluminium CNC technologies to its bi-fold lines including a top of the range Pertici mc 700 5 axis CNC with 7m working area with two working zones; plus two new Pertici 500 double-head cutting saws with a 6.1m cutting length.

“The machinery investment that we made at the end of last year removes manual process giving us far greater control over quality, reducing cycle times – and ultimately lead times to the customer”, Jody continued.

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“We have a reputation for PVC-U but we’ve also made a corresponding investment in our aluminium offer. That puts us and our customers in a very strong position going forward.”

Profine Achieves VinylPlus Certification

The addition of the AluK BSC94 Sliding Door, which combines maximum sash weights of up to 400kg, a maximum height of 3000mm, with slim contemporary sightlines, and single, double and triple, track options, gives Emplas’ customers access to the growing market for aluminium inline sliding doors.

It will also offer the new 58BW Flush casement. It’s defined by a slim 46mm sash, delivering minimal sightlines in open-out sashes in top, side, French casement, and multi-light openings.

Emplas will also offer the slimline 58BW ST. Designed as a replacement for steel windows, the minimalistic sightlines of the 58mm system also offer a contemporary aesthetic giving it reach in new build and replacement markets.

“We’re excited to be bringing new products online”, said Jody “but for me the real value-add is the flexibility that we can now deliver as part of a combined aluminium and PVC-U offer.

“We can now support our customers in accessing almost any aluminium project but the reality in home improvement is that a growing number of projects are integrated across material-types.

“The flexibility to order a bi-fold next to a foiled PVC-U window and door and get it on a single delivery, is an instant win for installers in what is a very buoyant market.” www.emplas.co.uk

The two members of the profine Management Board, Stefan Schäfer (left), Chief Product and Marketing Officer, and Christian Amling, Chief Operations Officer, present the certificate.

As part of its sustainability strategy, profine GmbH has recently been awarded the VinylPlus Product Label, following a demanding certification process.

The VinylPlus Product Label is the sustainability seal for PVC building products. Products that are characterised by high performance and sustainability are easily recognised by this certificate for end customers, manufacturers and markets.

The partner companies from the window and door sector can use the label to advertise KÖMMERLING profile systems and sheets, for example in tenders and to promote their green credentials to consumers.

The sustainability label was developed by VinylPlus, the European PVC industry’s voluntary commitment to sustainable development, in close cooperation with the Building Research Establishment (BRE) and The Natural Step (TNS).

As is usual with certification procedures, a system provider must

prove in independently conducted audits that certain key requirements are met. The criteria include, among other things, the responsible procurement of PVC raw materials and additives, closed material cycles and recycling, a sustainable energy and climate strategy, and process management requirements. In essence, it must be ensured that PVC as a raw material is sustainably sourced, processed and recycled. profine GmbH is authorised to use the VinylPlus Product Label in the European and UK sales regions, as well as for various products and systems in the area of profiles and sheets. To this regard, the label refers to the profine production sites in Berlin and Pirmasens.

As an official VinylPlus partner, profine GmbH supports the sustainable development of the European PVC industry. The company is also a member of key associations and initiatives such as EPPA and the German Rewindo recycling network. www.kommerling.co.uk WINDOW NEWS MARCH 2021 23

TRADE NEWS

aluplast Foils The Competition and in CNC foiling technology – we produce over 90,000m of foiled products each day. This means that despite high levels of demand for foiled product, we don’t have to penalise our customers for ordering it.

“In the current climate, that gives them a distinct advantage over their competitors, who may be waiting a lot longer than that, and who could be paying more for certain finishes, for instance if a homeowner wants a different option on the internal surface of their frames to the external,” he added. aluplast now offers a combined range of 40 different foiling options.

These include woodec, a next generation foil that ‘looks and feels exactly like genuine timber’, and aludec, which has been designed to accurately replicate the touch and appearance of aluminium.

Ian Cocken

Woodec foil finish

aluplast is continuing to take the stress out of foils by maintaining its supply of core ‘off the shelf’ stock finishes. It is also offering a competitive 20-day lead time on bespoke options and a single pricing structure on orders for contrasting finishes on internal and external surfaces.

aluplast, however, maintains it still has high levels of foiled stock ‘on the ground’ in the UK, including for its aluminium style Smooth Anthracite Grey – available on both sides and on a grey substrate.

The announcement comes amid continuing high demand in the retail sector at the start of 2021, a situation that has resulted in additional price hikes and further delays on foiled product from some other PVC-U system suppliers, say aluplast.

24 WINDOW NEWS MARCH 2021

and Marketing, said: “The latest lockdown restrictions have served to build on the demand that we experienced in the second half of 2020. This has meant a strong start to the new year for the industry, but it has added even more strain to an already fractured supply chain, particularly with foiled product.

“At aluplast, we have made significant investments in foiling lines

Woodec foil finish Offered in anthracite grey; jet black; aludec DB703; basalt grey; umbra grey; window grey; and aludec traffic white, it is available across aluplast’s core Ideal 70 and contemporary Ideal 4000 system, plus its new Smart-Slide inline sliding door and flush casement sash.

“The market for foils continues to grow, but so does the popularity of aluminium,” said Cocken. “aludec foils present an opportunity for installers to upsell or compete directly against aluminium, but it also gives PVC-U fabricators a much more cost-effective route into this lucrative sector.

“Combined with our lead times and competitive pricing, it means our customers will be ideally placed to take advantage of continued demand for the year ahead,” he concluded. www.aluplast.co.uk

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TRADE NEWS cure compliant and therefore gives our customers a further benefit to help close the sale into the domestic market”.

The VBH Q-Secure homeowner guarantee scheme is a level of homeowner protection that continues to grow in importance. If entry is shown to be as a direct result of the hardware failing, VBH will pay up to £1000 towards the cost of repair/replacing the door, up to £1000 towards insurance excess payment and a goodwill payment of £1000 to the homeowner. Chris said: “This added level of protection gives homeowners complete peace of mind when it comes to home security and we have witnessed a surge in demand for this added-value option.”

Securing More

Aluminium Bifold Door Sales

With Fentrade

Trade fabricator Fentrade Aluminium Building Products prides itself on offering added-value benefits to maximise market opportunities for their growing customer base. This is evident in the uptake for their high-security aluminium bifolding doors fitted with upgraded hardware from VBH Q-Secure. Chris Reeks, 26 WINDOW NEWS MARCH 2021

Director of Fentrade, explains: “As a Q-Secure manufacturer, our customers have the choice to upgrade their bifold doors by fitting VBH Q-Secure hardware which forms part of the homeowner guarantee premium scheme. By upgrading to this enhanced security hardware option, the door becomes Q-Se-

The award-winning Newport-based fabricator manufactures the Aluk BSF70 bifold door which offers an intelligent combination of form and function with open-in or open-out door options, available in a range of single or dual colours and anodised finishes. Chris said: “The growth in aluminium bifolding doors has grown exponentially since the first lockdown as more consumers seek products to support their aspirational living.

Our high-quality bifolding doors are manufactured in a range of RAL and non-RAL colour options with suited hardware for superior aesthetics. The Q-secure hardware upgrade presents a massive selling opportunity to offer the best in high-security aluminium bifold doors.”

As with all Fentrade products, there’s a reliable turnaround from order to delivery, including a quotation within 24 hours of enquiry. The growing trade fabricator also offers regular deliveries across Wales, the West and into the Midlands and is a member of the Council for Aluminium in Building. www.fentradealuminium.co.uk

TRADE NEWS

Modplan Becomes

A Member Of Manufacturing Wales

Michael Garratt, Founder and CEO, Modular Group Investments

£4 Million Facility Opens

Doors For Yorkshire

David Burles and Heidi Sachs

Trade fabricator Modplan has become a member of Manufacturing Wales, a prestigious association representing the vision and ambitions of manufacturers across Wales.

Both David Burles and Heidi Sachs of Modplan are delighted to have become members.

Heidi said: “We are immensely proud of our Welsh heritage and delighted to have gained membership. We take our responsibilities towards manufacturing very seriously and it was important for us to join a highly recognised and revered Welsh association that helps support local manufacture.”

Manufacturing Wales’ mission is to promote best manufacturing practices across the Welsh community by being a recognised voice of the sector. The collaborative consortium was created specifically to help meet the needs of the Welsh-based manufacturer, raising the credibility of Welsh brands, maximising supply chain opportunity and building-in resilience for member

organisations. In doing so, the collaborative association brings together ideas, innovation and best practices across the Welsh manufacturing community.

Modplan manufactures a comprehensive range of window, door and conservatory products across their multi-site fabrication plant near Newport, South Wales. The overreaching aim of the business is to ensure they consistently offer the best in product quality for their trade customers. Alongside its comprehensive product range, the company is famous for its partnership approach, which extends to marketing, technical and training support to add value to an installer’s business.

Modplan has been an important part of Welsh manufacturing for nearly five-decades and the membership into Manufacturing Wales demonstrates the importance they place on their heritage and supporting local manufacturing businesses. www.modplan.co.uk

Manufacturer

Bibby Financial Services (BFS) has provided a £4 million Invoice Discounting Facility to investment group Modular Group Investments to support the acquisition of Euramax Solutions Ltd, a leading UK window and door manufacturer.

Servicing both commercial and residential businesses in the UK and Ireland, Euramax specialises in PVCu windows and covers developments of all sizes across a number of sectors. These include modular constructor, DIY and home improvement, and the holiday home and leisure markets.

The business runs all of its operations from a state-of-the-art manufacturing facility in Barnsley, South Yorkshire, where it employs 160 members of staff.

BFS worked with Modular Group to help support its acquisition of Euramax. The investment group saw Euramax as a strategic acquisition as they continue to expand their portfolio within the Modular Building Space.

WINDOW NEWS MARCH 2021 27

TRADE NEWS

Prime Minister Gives Green Light For

The Glazing Summit

With the Prime Minister announcing a ‘roadmap to recovery’ with all restrictions lifted by June, the industry can once again come together, and the Glazing Summit has already seen a surge of excitement.

The Glazing Summit is the annual industry conference, held in October, and brings together industry leaders for a day-long series of panel debates, discussions and networking with experts from across the world sharing trends and developments that affect the sector.

industry has always been a faceto-face sector where people want to meet, discuss business and share ideas. With the restrictions lifted from June, there is already a buzz of excitement for the Glazing Summit.”

Andrew Scott, founder of the Glazing Summit said: “The window, door and conservatory

“After over a year of restrictions the industry is bursting with ideas, innovations and developments

and the Glazing Summit gives industry leaders the opportunity to come together in a safe, professional setting to once again discuss the future of the industry, debate issues and connect with like-minded industry leaders.”

Despite the restrictions being lifted, the organisers will ensure the event takes place in a safe environment, so numbers will be restricted.

“At the previous Glazing Summit, we had over 400 guests and the event sold out within 8 weeks, this year we’ll restrict the numbers but we’ve already had over 100 seats booked” added Andrew.

The Glazing Summit Conference takes place at Edgbaston Stadium and Conference Centre, Birmingham in October. The event is supported by industry giants such as Yale, Reynaers aluminium, Edgetech and ODL. For further details visit www.glazingsummit.co.uk

Schüco Innovation Now To Launch One year. Three topics.

Countless innovations.

Schüco UK is using a dramatic online format to introduce its new products and its vision for the future. The Schüco Innovation Now (i.NOW) launch event will take place at 10.30am on Wednesday 24th March and is free to attend.

The i.NOW online platform will be unveiled directly after the event.

The multinational building envelope specialist has traditionally used the BAU trade fair in Munich to present its innovation strategy.

With the cancellation of all such events, Schüco has embraced the potential for online activities, dedicating its considerable resources to delivering a first-class broadcast experience.

28 WINDOW NEWS MARCH 2021

With live introductions and a question and answer session with Schüco UK product specialists, the event will introduce customers and specifiers to the latest products from the innovation team.

Well-designed fenestration has never been more topical as building designers and occupiers focus on the urgent need to create healthy indoor environments that actively support wellbeing. i.NOW will expand on that theme, illustrating how the building envelope can and should make its contribution.

Pete Temprell, Managing Director, Schüco UK says, “We always look forward to BAU and are disappointed not to have the opportunity to meet friends, customers and colleagues from across the

industry there this year. Instead, however we would like to invite people to join us on an exciting new virtual journey.

“Following the success of our virtual Excellence Awards 2020 we decided if you can’t come to us, we’ll come to you! We’ll introduce our sustainable system solutions for windows, doors and façades in relation to the topics of healthy building, smart building and secure building throughout 2021.”

The i.NOW launch event will focus on subjects such as ventilation, indoor air quality, noise pollution, and the increasing regulation around thermal performance, light and solar gain.

To register for your free place visit www.schueco.uk/inow

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TRADE NEWS

Curo, Emplas

And Kubu For A

‘Smarter’ New Build Standard Curo Group have become the first housebuilder in the UK to provide PVC doors equipped for Kubu smart-sensor technology as standard on all new sites, in partnership with their manufacturing partner, Emplas.

Curo Group is a West of England Housing Association that own a range of property, from starter homes to Grade I Listed Buildings, in locations from rural villages to city centres. In recent years they along with other housebuilders have moved into new technologies with future-proofing for smart-tech high on the agenda and thereby 30 WINDOW NEWS MARCH 2021

promoting smart living without any associated risk or additional works Kubu is a pioneer in the smart-sensor market for doors, and with over 18 months in the field of testing and development behind them, they are now fully assured of a product that works exceptionally.

Curo will be promoting the Kubu Starter Kit’s at the point of house reservation, so the new homeowners can activate the smart-sensors on the day they move in.

As a forward-thinking window and door manufacturer, Emplas have led the way in increasing the

product adoption of Kubu and with the window sensor just a matter of months away Kubu says it could be great news to all those associated with the brand. Ryan Johnson, managing director of Emplas commented: ‘Housebuilders are looking for differentiation like everyone else. Smart technologies deliver that and Kubu is the perfect fit. Being able to offer house buyers access to a tech and app that allows them to monitor the permitter security for their home is a major selling point in new build – or for that matter retail.’

Mark Bromley, CEO of Kubu added: ‘This is major news for the industry as the first housebuilder is now specifying doors that are Kubu equipped from Emplas. With the window variant just a matter of months away, we believe 2021 is the year that smart-sensor technology comes of age for this industry.’

For information on Emplas please visit www.emplas.co.uk. For further information on Kubu please visit www.kubu-home.com, or call 0330 555 9545 for a free information pack.

Victorian Sliders Confirm Attendance At

Rescheduled FIT Show Window manufacturers Victorian Sliders have confirmed that they’ll be exhibiting at the rescheduled 2021 FIT Show this September.

The fenestration sector’s biggest and most celebrated trade event had originally been planned for May. However, following the announcement of a third national coronavirus lockdown, the decision was taken to postpone it until September.

It’s a move that Victorian Sliders completely endorses, as Group Managing Director Andy Jones explains.

“I’m sure it wasn’t an easy decision to make, but we totally support the FIT Show in choosing to reschedule.

“If we’ve all learned anything in the last year, it’s that the pandemic is extremely unpredictable

– and when the third lockdown was imposed in response to rapidly rising cases, it quickly became clear that an event of that kind just wouldn’t be feasible in the Spring.

“In the long run, I actually think it’ll make for a more successful show. By the late summer, tens of millions of people around the country will have been vaccinated, and I suspect more will attend as a result.

“After a year in which the usual business meetings and network events haven’t been possible, there’s a real appetite to get together, take stock, and see what the best firms in British fenestration have to offer in 2021.

“Hopefully, if all goes to plan, and restrictions on large gatherings are relaxed, we’ll be showcasing a host of new innovations on

what will be our biggest ever FIT Show stand by far.

“We’re looking forward to seeing customers and friends from throughout the industry at the NEC in September.”

FIT Show event director, Nickie West added: “We’re really excited to have secured the support of Victorian Sliders for our September event. We are anticipating that there will be more new products on display than ever at FIT Show 2021, and we can always rely on Victorian Sliders to put on a show-stopping display of the latest sliding sash windows.

“We know that our trade visitors, installers in particular, will be heading straight to the Victorian Sliders stand to see, touch and feel these latest products for the very first time.”

For more information visit www.victoriansliders.co.uk or call 01269 846200.

TRADE NEWS

The engineering behind GRiPCORE technology Following DOORCO’s recent announcement that they are soon to be launching a ground-breaking new solid core composite door product, the leading manufacturer reveals a new video demonstrating the engineering behind GRiPCORE technology, which boasts safety and security in its DNA and impressive results in tolerance and security.

DOORCO MD Dan Sullivan, explains more: “GRiPCORE Technology is a hybrid of modern and traditional materials and has been engineered to deliver a stronger, heavier and more robust door that will not crack, move or de-laminate. The structure consists of a unique matrix of cross laminated engineered timber and hardwood stiles and rails, pressed with DOORCO’s signature 4mm GRP skins. All of this results in a door that will not move/bow/twist more than 3mm.

These are strong claims, but it is truly the most engineered door I have ever seen. As well as offering a 10 Year Warranty on all GRiPCORE doors, we felt it was important to demonstrate the engineering behind the door – and what better way than with a video showing exactly how it’s made.

32 WINDOW NEWS MARCH 2021

“The new video is just one part of DOORCO’s new marketing suite which is designed to really help customers sell GRiPCORE technology as the premium upgrade to our foam-filled standard doors.

From April, it will be available in the six most popular doors which are used to create a wide range of designs: 4 panel blank top and 6/4 combi for traditional door styles, Farmhouse for popular cottage doors and Flush, Monza II and Links for more contemporary options. We’re also adding some new door styles created specifically for GRiPCORE as well as bespoke colours and an expanded glass range, which now includes some bespoke designs from our creative consultant, Jeyda.

“We are very excited about GRiPCORE’s potential.

In an increasingly competitive marketplace, DOORCO is driven by innovating products and solutions that stand out from the crowd. GRiPCORE is testament to this and we anticipate it being a real game-changer, not just for DOORCO and our customers but the wider composite door market too.”

DOORCO doors engineered with GRiPCORE Technology will be available from April. To get more information about the product and service offering, and to register your interest, visit: www.gripcore.com

TRADE NEWS

New Features For Integral Blinds From ODL Europe

Blink® Blinds + Glass from ODL Europe has recently added a new feature to further improve functionality to their popular integral blind range. The encapsulated blinds are now available with multi-positioning magnet choices, which is ideal for when blinds are situated in difficult to reach areas. Andy Meakin, Business Development Manager at ODL Europe, explains: “Our new multi-positioning magnets allow even more flexibility when fitting over difficult to reach areas such as windows situated over sinks. Customers have a choice on where the operating magnets can be located for ease of reach, which means the encapsulated blinds are accessi-

ble, regardless of location.”

According to ODL Europe, Blink® Blinds + Glass Integral Blind range offer an excellent upselling opportunity for fabricators and installers

and are suitable for windows and doors providing a modern alternative to the traditional corded or cordless door and window blinds.

Andy said: “Using our integral blinds should be a pleasure every time – this latest enhancement ensures the blinds are practical for consumers, regardless of blind position.”

The company continually work with their customers to develop their products in line with customers’ expectations. Andy said: “Not only did we develop the new multi-positioning magnets as a result of customer feedback, but we have also introduced a double glazed 24mm unit for remedial work too. This gives our customers a comprehensive product offer for all property types, new and old.” www.odl.com/europe.htm

Luminia Select Partner

Award Winning Windows & Doors to the Trade

Luminia Select Partner

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PEOPLE

focused membership organisations, professional bodies and trade associations in the Construction, Manufacturing DIY, Retail and Healthcare sectors, the CAB Board are delighted to confirm his appointment.

CAB President, Mo Panam, who headed the search for a new CEO with CAB Board support, said, “Phil has a strong trade association background including working with and for membership bodies in the UK Construction Sector and European Hardware & DIY Markets.

“It was Phil’s enthusiasm, focus and experience in trade associations that secured him his appointment and we are all looking forward to working with him.”

On his appointment, Phil said: “I’m thrilled to be named as the new CEO and eager to continue the advancement of the business strategy and developing additional services for CAB members.

New CAB Phil Slinger

Chief Executive

The Council for Aluminium in Building (CAB) has named its new CEO as Phil Slinger and will join the Association in March 2021.

Phil brings a wealth of experience to CAB with his previous role as a senior director of one 34 WINDOW NEWS MARCH 2021

of the largest and most well respected Association Management companies in the UK, with responsibility for over 35 trade associations, professional societies and charities. Having also held senior leadership roles within a range of high profile UK and international

“I look forward to meeting with our diverse membership, to learn more about each member and discover what we can do to support their businesses, alongside promoting aluminium within the construction industry.”

Phil joins a staff of four at the CAB offices in Stonehouse and despite the pandemic, it is business as usual and staff are on hand at the offices and working remotely to answer any aluminium fenestration related questions. News and event information is also regularly updated on the CAB website at www.c-a-b.org.uk.

For Association Membership enquiries, please contact Jessica Dean at the CAB offices by email jessica.dean@c-a-b.org.uk

PEOPLE

FIT Show Strengthens Team with Key Appointment

build, Zoe’s past roles have seen her work across events such as CIH Exhibition, Homes, RESI Conference and Awards (part of the Property Week portfolio) and The Property Awards.

Speaking about her appointment as portfolio marketing manager, Zoe Wooster said: “Like so many people, I’ve missed the buzz you get when you walk into an event and cannot wait to get back to the NEC for FIT Show in September. I am delighted to join the FIT Show team during such a key period for both the home improvement sector and live events industry as a whole.

FIT Show organisers have announced a key appointment to its FIT Show marketing team with the appointment of Zoe Wooster as portfolio marketing manager.

Wooster joins FIT Show from Futurebuild where she spent three years as marketing manager and played an integral role in taking the sustainable built environment event independent.

The appointment comes at a pivotal time for FIT Show, hot on the heels of announcing its new September 26 – 28 dateline, and following on from the Government’s positively received ‘roadmap to recovery’ which will see the safe return of live events from June onwards.

Wooster will work across each of the shows within the Montgomery Groups ‘Design & Build’ division, which includes FIT Show, Visit Glass, W Exhibition & Elements.

She has a wealth of experience spanning 15 years within live events across the built environment sector, with a particular focus on sustainability.

As well as marketing for Future-

“The built environment sector is very close to my heart and I have been fortunate to work with a plethora of leading experts and associations within this sector. I am looking forward to applying my skills and knowledge to FIT Show, where key themes such as sustainability are only going to grow in prominence.”

More Digital

Expertise

At AluK ntoniya Stoycheva is the new digital marketing specialist at AluK, managing and building the company’s online presence right across its websites, digital platforms and social media.

Coming from the aftermarket automotive industry, Antoniya has lots of experience in comFIT Show event director Nickie West municating with independent businesses, as well as driving added: “We’re very excited to andemand from retail buyers. She nounce Zoe’s appointment. With a wealth of experience within the built will be translating all of that experience into helping AluK to do environment arena, gained across even more digitally, developing multiple live event platforms, Zoe assets and services to support is just the person we need to steer customers and specifiers. our portfolio of events through this period of recovery.

With an MA in International Public Relations and Global “We’ve got ambitious plans to Communications Management, broaden the FIT Show proposition above and beyond the three physi- she is an expert in planning and cal days of the show, as well as lots managing campaigns and in particular in analysing response of new feature and content ideas.

Zoe will play an integral role in bring- and engagement levels. ing these plans to fruition. I am sure She explained: “AluK’s digithat our FIT Show community will tal presence is already pretty welcome Zoe with open arms and look forward to introducing them to advanced, but I will be looking to drive even higher levels of her, face-to-face, in due course.” engagement and focusing on FIT Show will return to the NEC 26 content and messaging which – 28 September 2021, Halls 17, 18 benefits both us and our customers.” www.aluk.co.uk & 19.

WINDOW NEWS MARCH 2021 35

PEOPLE

Sales Support Investment From AluK At the start of the pandemic, AluK made a commitment to continue investing in the resources needed in order to support customers.

In line with that, it has made two further appointments in its sales and projects team.

Mark Brown has joined as a sales manager for the South West region and Liam Hanson has joined as a project consultant working across London and the South.

Both have huge amounts of experience in aluminium fenestration and will be helping customers to get the most from their relationship with AluK. Mark is supporting customers directly right across the South West and South Wales. Having worked

on both the installation and fabrication sides of the industry in the past, as well as in system sales, he brings a valuable all-round perspective to the role. He said: “I know how important it is for a systems house to add real val-

ue to its customers’ businesses, whether that’s through the power of the brand, the usefulness of the support services or the quality and innovation evident in its products. The good thing about AluK is that it offers all three, so I’m really excited to be joining the team.” sector, helping to get AluK specified on major projects and supporting customers in winning those specifications. He has more than 18 years in a similar role so has hit the ground running, joining a team which is enjoying considerable success in both the private and public sectors. Liam explained the attraction of joining AluK: “The set up at AluK is really impressive and the investments which have been made in the factory, in finishing and support systems mean there’s massive potential for growth. The new C70S window in particular will open up some fantastic new opportunities for customers and I can’t wait to get that product in front of specifiers.” www.aluk.co.uk

Katie Holmes Returns To Yale As

Supply And Demand Forecast Analyst Katie rejoins Yale having previously worked at the company for more than nine years as a Team Leader in Customer Services. She therefore brings a wealth of industry experience and relationships, as well as customer and product knowledge, to the role.

Yale has appointed Katie Holmes as a Supply and Demand Forecast Analyst, as part of the team that utilises data to ensure the business is delivering optimal service levels as efficiently as possible.

36 WINDOW NEWS MARCH 2021

Her key responsibilities will be working with the Yale customers to gather forecast data, looking at customer usage patterns and anecdotal, historical and seasonal trends to help make Yale’s business forecasts more accurate.

“Forecasting has a pivotal function in the business, harnessing data in order to deliver best service to our customers whilst making sure we

have the right stock in the correct volumes at all times,” says Leigh Anderson, Demand Forecast Manager at Yale.

“It’s great to be strengthening our forecasting team with Katie, whose experience and abilities will be a real asset.”

Katie comments: “I’m pleased to be back at Yale. I’ve missed the team and can’t wait to get stuck into my new role. Yale is a well recognised market leading brand and it feels good to be part of that again. I can’t wait to work with the team and see (virtually of course) some of the customers I used to get along with so well. www.yaledws.co.uk

DEAR GERALD

Dear

Gerald Dear Gerald – No Jab, No Job? Charlie Mullins from Pimlico Plumbers might just have been chasing publicity again when he announced that he would be imposing a ‘No jab no job’ rule on his staff; but he has nonetheless raised an issue which almost all employers who send staff to work in people’s homes must surely been considering over recent weeks.

working at height and asbestos training. That way, we know we will be able to provide evidence that fitters, surveyors and other members of staff have been vaccinated for any clients who demand it on particular project. We won’t be putting unnecessary pressure on staff who either can’t be vaccinated or who make a choice not to, although we will be making the case that it is in the wider public interest.

As the vaccine roll out continues, the lockdown hopefully eases, and the economy opens up, I’m sure that the ‘vaccine passport’ question will be debated in great depth. We’ll be watching and listening with interest.

Yours sincerely David Thornton Chairman The Window Company (Contracts)

The question of whether to insist staff have a vaccine obviously raises several layers of ethical and employment rights questions, and I suspect it will be several months, if not years, before there is a definitive answer.

However, in the meantime, we’re all facing an increasingly urgent need to formulate a policy which protects our workforce’s rights, but also responds to the inevitable requests we’re going to get from clients, residents and homeowners that we do all we can to keep them safe.

At The Window Company (Contracts), we won’t be demanding that our staff are vaccinated – that’s not the way we do things – but we have taken the decision to voluntarily log vaccines on our staff training matrix alongside info on CSCS cards and fire door, 38 WINDOW NEWS MARCH 2021

If you want to get involved in the discussion, or would like to air your views on a particular industry subject, then Email me at gerald@windownews.co.uk We cannot guarantee that we will publish everything, but we will do our utmost to make sure that everyone’s voice is heard. Your views and thoughts are imprortant to us.

VIEWPOINT

sion to the Brexit Trade agreement and with ongoing vaccination programmes signaling a light at the end of the tunnel for Covid-19 restrictions later in 2021, consumer confidence is already starting to improve.

“This will have an encouraging influence on major housing projects, and as transactions complete in the housing market, following a record year for the residential property sector, further demand for home improvements is likely to follow suit,” says Laura.

Laura Pardoe

‘V’ Shaped Recovery

For UK Residential Entrance Door Market

– AMA Research A new report into the UK residential entrance door market has forecast a positive outlook for the sector over the next five years, despite a significant decline in 2020 due to the impact of Covid 19 and lockdown restrictions.

The latest data from AMA Research’s Residential Doors Market Report shows that large scale residential building projects and an increase in consumer spending on home improvements helped to fuel consistent growth up to the end of 2019, despite mature market conditions.

While the study highlights a 12 percent drop in market value, year-on-year, for 2020, its authors predict a relatively quick, V-shaped recovery for 2021 and consistent

future growth until 2025.

Laura Pardoe, Product Manager at AMA Research, said; “Taken at face value, the figures for the previous 12 months are alarming, and despite the wider industry performing above initial expectations at the start of the coronavirus pandemic – and well ahead of other areas of the UK economy – it has nonetheless resulted in the loss of some leading suppliers in 2020. Covid 19 in this case, compounding existing issues of increased competition and over capacity.

“However, in the medium to long term, the outlook is much more positive,” continues Laura.

“The UK economy has been bolstered thanks to a positive conclu-

“This means that, despite the yearon-year decline, the UK residential entrance door market is expected to grow by 15 percent by the end of 2021 and will recover to pre-Covid levels by 2022.”

According to AMA Research, this growth presents a number of opportunities for the sector, particularly for premium, high margin products that are predicted to become increasingly popular thanks to the ongoing development of new styles and colours, continuing innovations in security, and the rising trend for oversized glazing.

Understanding which of these products will perform most effectively however, will have a significant effect on fabricator and installer profitability as the industry emerges from the impact of Covid 19.

AMA Research is a specialist publisher of a wide range of market reports and provider of marketing research and consultancy services, specialising in ad-hoc and commissioned research projects.

This includes specialist door and window reports including: Domestic Replacement Doors and Windows; Door and Window Fabricators; Commercial Glazing; Commercial and Industrial Doors and Shutters; Door and Window Fittings. www.amaresearch.co.uk WINDOW NEWS MARCH 2021 39

VIEWPOINT

Sell Your Business –

And Leave The Hassle Behind With Covid-19 still causing uncertainty for businesses, supply chain issues and rising costs, industry veteran Neal Harper of Sustainium Group discusses why now could be the right time to sell your business – and the easy way to do it.

Planning when to exit your business is something that every business owner will have done, due to their own personal plans and timescale.

After years of stress, stepping off the wheel to enjoy some hard-earned family time and pursue other outside interests will be the day every business owner looks forward too.

But with the challenges the home improvement industry faced last year due to the coronavirus pandemic, and the uncertainty already surrounding this one, bringing that exit date forward will be under serious consideration.

Lockdown pain Lockdown restrictions that state that door-todoor selling is to be stopped and in-home sales are to be done remotely in areas in any tier of restrictions will hit installers hard when it comes to generating leads.

Demand has been high due to the focus falling on our homes during lockdown but having the traditional sales avenue of sending a rep to the home blocked off means that it will be more difficult to take advantage.

40 WINDOW NEWS MARCH 2021

The floodgates opening then saw the industry experience a supply chain crisis as businesses struggled to cope with demand and this has resulted in prices going up.

Business owners will also be struggling to predict how 2021 will go. Domestic demand was also strong last year as homeowners couldn’t go on holiday so decided to spend money on their homes instead.

However, once things are relaxed as far as Covid is concerned then this could have a detrimental effect as people might be bored of spending on their homes and will want to go on holiday and enjoy themselves.

You don’t have to wait I have met many owners of window companies who want to sell or retire over the years, but they have been put off due to domestic double glazing companies being notoriously difficult to sell.

With the uncertainty the coronavirus pandemic is causing, retirement and selling up will be at the forefront of their minds again.

The good news now is, selling your business is easy.

I formed Sustainium Group to make the whole process as straightforward for business owners as possible to get the outcome they

VIEWPOINT

Neal Harper

desire when looking to sell.

Our management team are looking to acquire window companies and have decades of experience in the home improvement industry and know what to expect. We have the people, finance, and partners in place to move quickly and decisively.

Once acquired, we build on the company’s established reputation, and invest in its future, while focussing on low-carbon and sustainability as the industry strives to reach the Future Homes Standard and the Government’s zero carbon emissions 2050 target.

We recently acquired Wolverhampton Glass, which had been trading since 1975 across Wolverhampton and the West Midlands for over 40 years, and have already invested in new premises, an exciting new showroom and are in the process of expanding the management team.

The business is continuing to operate under its own name and our aim moving forward is to ensure Wolverhampton Glass continues to thrive.

We understand that selling any business is a huge step. But, in these challenging times it could be the best business decision you ever make.

Sustainium Group will initially be operating throughout the Midlands and the M5/M4/M40 triangle. It purchases 100% of the shares and acquires businesses that have a good reputation locally with annual turnover between £750,000-£10million and at least three years trading history. The first step is a confidential and no-obligation conversation. For more information visit www.sustainium.co.uk or contact business@sustainium.co.uk WINDOW NEWS MARCH 2021 41

VIEWPOINT

Adding Value in the

Consumer Window Research Process Following growth in the home improvement market during the pandemic, almost 80% of homeowners are looking to make further changes to their humble abode, according to the recently-published Checkatrade Home Pride Index.

To remain competitive in the buoyant window replacement market, it is vital that installers educate homeowners on the options available, in order to add value. Russell Hand, Head of Product Manage42 WINDOW NEWS MARCH 2021

ment and Technical at REHAU Windows, explores this issue further.

Throughout 2020 there was a remarkable rise in the number of people undertaking home renovation projects. One of the focuses for future renovations is windows, with statistics from the Checkatrade Home Pride Index highlighting that 15% of homeowners are looking to install new windows. Assisting consumers in their research pro-

cess is one way that installers can get ahead of the curve.

Homeowner Priorities While price is often a key factor for consumers when choosing window frames, they also prioritise aesthetics, security and durability. In conservation areas or where homeowners are seeking a period-style, there is a tendency to choose wooden frames because they are perceived as high quality and

VIEWPOINT

ticks as many boxes as possible, such as high performance, visual appeal and reasonable pricing. Timber and aluminium windows require ongoing maintenance which could increase the cost to the consumer in the long-term.

Given the unpredictable British weather, windows must be resilient when exposed to wind, rain and freezing temperatures.

Aluminium, for example, may corrode without effective maintenance, while hardwood and softwood frames are susceptible to rot. Therefore, aluminium and timber frames may become less effective and visually attractive, and customers may not wish to find themselves locked into a costly and time-consuming cycle of maintenance work.

Helping Consumers Know the Difference With previous considerations in mind, installers need to add value at every stage of the process, and therefore education around the materials on offer is imperative. To assist this process, REHAU is investing in informative content that gives a fair analysis of timber v. aluminium v. PVC. Let’s take a look at some of the comparisons.

Timber Options

have a traditional appearance.

For similar reasons, aluminium frames may be considered when aspiring for a modern contemporary look. Aluminium is viewed as sleek because its strength allows for larger glass panes and slimmer frames.

Therefore, when undertaking a window replacement project, it

may seem logical to replace old frames with like-for-like solutions.

However, with the increased demand for windows brought on by the pandemic, consumers are scrutinising products more than ever. Customers expect a fit-and-forget solution that

Unlike single-glazed timber windows, polymer frames such as REHAU’s Heritage range offer built-in thermal efficiency and interior protection. There are also options to double or triple-glaze PVC solutions, providing further comfort and lower energy bills. This also achieves levels of sound attenuation not possible with traditional period property windows, yet increasingly important with working from home fast becoming the norm.

Additionally, advances in foil WINDOW NEWS MARCH 2021 43

VIEWPOINT

through the frame, leading to lower energy efficiency ratings.

This is not a concern with uPVC frames, enabling homeowners to enjoy excellent curb appeal, high levels of thermal efficiency and a low-maintenance solution, without compromise.

Ultimately, stay-at-home orders have unleashed a wave of demand for home renovation projects, but householders are savvier than ever with their purchases. To assist customers, installers need to ensure they can provide appropriate window solutions. In sourcing polymer frames that can mirror the aesthetic of other materials, installers can offer the attractive look of wood or aluminium, alongside the performance levels and low maintenance requirements associated with uPVC. For more information on REHAU’s full window solutions, visit: www.rehau.uk/windows And to download Which window material suits your lifestyle? A 21st Century Window Renovation Guide to share with your customers, visit: https://bit.ly/3emIjs9 ranges allow homeowners to opt for polymer frames that have the same effect of wooden materials in appearance and touch. Foils such as REHAU’s Turner Oak, with its deeply embossed surface and matt top layer, have been developed to be indistinguishable from timber frames, providing an authentic look without requiring an ongoing maintenance regime.

Aluminium Alternatives Polymer frames can be strong like aluminium, following new developments in polymer materials. Innovations that strengthen the window’s polymer core, for example REHAU’s specially formulated RAUFIPRO-X material, allows for comparatively 44 WINDOW NEWS MARCH 2021

slimmer sightlines and larger glass panes. At the same time, the powder-coated and weather-proofed aluminium surface achieves the contemporary visual appeal of an aluminium window.

Due to these developments, homeowners can enjoy the aesthetic of aluminium with the performance benefits of PVC. Polymer profiles also allow homeowners to avoid issues that arise from aluminium being an effective conductor of heat, which can cause condensation to form. Though thermal breaks can be installed to resolve this disadvantage, if these are incorrectly fitted, heat may be lost

Russell Hand

Style & elegance with Rio flush fit windows Your home is the heart of your family, creating moments you will treasure forever.

Our stylish and elegant Rio flush fit offers inspiration and a modern look, creating a seamless alternative to aluminium and a quality finish to your home.

Windows. Reinvented for modern life. www.rehau.uk/windows

PRODUCT NEWS

“They are, quite simply, the best patio wheels we’ve ever used!”

Window Ware Delivers Winning Formula For Express

Trade Frames With Glide Hardware Hardware distributor Window Ware is making a difference to its customers’ patio door offering with its Glide Hardware range.

The advanced premium sliding solutions have been fully tested and approved by KÖMMERLING to work with their PremiLine system and are suitable for a number of other profiles too.

Using Glide Hardware can help door manufacturers balance the form and the function of their super-sized patio doors, ensuring they work effortlessly, dependably, and safely.

The highlight of the Glide Hardware range is the advanced 3- and 5-wheel rollers which rely on their unique self-levelling mechanism to evenly distribute the weight of even large, heavy sliding doors for smoother running, improved tolerances, and ultimately longer-term, consistent performance.

46 WINDOW NEWS MARCH 2021

Innovative design, precision high-quality bearings and superior construction from engineered polymer all add up to quieter running, increased durability and 60% greater load capacity of up to 220kg for the 5-wheel roller (based on 2 sets per door panel).

One Window Ware customer that has been hugely impressed with the range is North West window and door fabricator Express Trade Frames.

Scott Law, Managing Director of Express Trade Frames, commented: “I couldn’t believe the massive difference Glide Hardware rollers have made to the operation of our patio doors.

“The self-levelling polymer wheels beat traditional steel wheels hands down, to give a smoother-than-smooth sliding action and a premium feel that takes our finished product to a whole new level.

Window Ware’s Business Development Manager Karl Williamson is delighted that the Glide Hardware range is proving a success with customers.

“Customers want bigger sliding doors but what they don’t want is a workout every time they try to open them. The trouble is, the bigger the patio doors, the heavier they are, and that weight not only increases the force needed to push the doors along the track, but it also puts extra strain on the sliding hardware that supports the moving panels, resulting in more wear and tear.

“The challenge for fabricators today is to deliver PVCu sliding patio doors on the grand scale customers want without compromising on the ease of operation or the lifespan of the final door assembly. Glide Hardware delivers on both.

“With 34 years’ experience of successfully serving the window and door industry with leading brand hardware, you can rely on Window Ware for highly-specified hardware. It’s great to hear that Glide Hardware has made a huge difference for Express Trade Frames.” www.windowware.co.uk

PRODUCT NEWS

FUHR Stable Door Gearing Supports

Timber And Composite Sectors Hardware distributor Carl F Groupco, long-standing supplier of the full FUHR door lock range, announces new options of the manufacturer’s stable door gearing.

The latest gearing variants provide 16 and 20mm faceplates with 35 and 45mm backset options. With the addition of a 20mm faceplate, the lock now caters for the needs of timber and composite fabricators who traditionally use a wider faceplate.

FUHR’s simple to fit stable door gearing comprises two locking mechanisms which can operate the stable door sashes independently or in tandem. A purpose designed right angle bracket provides added

strength to the interlocking sashes.

A system eurogroove end cap is available if required, which means no preparation is needed on the transom.

Having been at the forefront of the fittings distribution industry since the 1950’s, claims the company,

Carl F Groupco has built its reputation on service, technical expertise and partnerships with leading hardware manufacturers. One of the hardware supplier’s most long-standing collaborations is with renowned German lock manufacturer, FUHR. The full range of FUHR hardware for doors and windows is available from Carl F Groupco – this includes multipoint locking systems for single and French doors including mechanical, motorised and automatic locking mechanisms, panic/ emergency exit door locks, stable door hardware and tilt & turn window gearing. www.carlfgroupco.co.uk Product Link: https://bit.ly/3v1ilAu

Do the maths!

Heavy duty rollers.

Individual sash weights of up to 200kg

Win more business. Fit and glaze doors start to finish, in less than

Marine grade finish.

Textured and dual colour options

2hrs!

Call 01249 816 969 or email info@deceuninck.co.uk to find out more.

Deceuninck Aluminium Stanier Road • Porte Marsh • Calne • Wiltshire SN11 9PX T +44 (0)1249 816 969 • F +44 (0)1249 815 234 info@deceuninck.co.uk • www.deceuninck.com

DUAL COLOUR

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Co-extruded pre-inserted gasket.

Glaze leaves in as little as 5-minutes per unit

PRODUCT NEWS

3 Stars Of Orion Hardware specialist VBH has added to its family of greenteQ profile cylinders, having introduced the new Orion 3 star barrel.

Orion is tested to TS007 and is rated as a 3 star profile cylinder. This means that it offers full protection against drilling, picking, bumping and snapping without the need for any additional support such as a security handle or shroud.

Orion is supplied with 5 Q-branded dimple keys for the standard individual cylinders and is available in nickel and brass finishes in key/key and thumb turn variants.

VBH advise that keyed alike pairs and suites are also available. The thumb turn itself features a button that releases the cam from the inside after the interlocking mechanism has activated following a cylinder attack. This ensures that

the door can be opened quickly from the inside.

Dan Powell, VBH Head of Sales, comments “We’ve taken our time developing Orion as we wanted to make sure it was just right for our customers, whether they’re fabricators or installers, or if they’re on the locksmith or repair side.

From the feedback we’ve had, our greenteQ design team have got it right again.”

VBH advise that Orion is supplied with ‘a wealth’ of guarantees and security features. As well as its

Total Hardware Launches New

Quantum Patio Door Handle Window and Door hardware specialists, Total Hardware has just launched its latest product in its popular Quantum furniture suite.

The new Quantum patio door handle delivers an elegant yet robust design and displays the combination of quality and product excellence that Total Hardware’s customers have come to expect.

The new patio door handle joins the other products in Total’s Quantum hardware collection which includes window and door handles, letterplates, door knockers and letters and numbers.

Together, the Quantum range offers a complete suited hardware solution and makes Total a convenient high-quality supplier 48 WINDOW NEWS MARCH 2021

10 year performance guarantee, Orion is backed by the proteQ10 snap guarantee that will pay the home owner £2000 if the cylinder snaps and allows a break in. This is on top of the Q-secure guarantee that will pay out up to £8000 in the event of an intrusion. Orion is a Q-secure PREMIUM product.

When the consumer registers their Orion for its performance warranty and proteQ10 at www.qsecure. co.uk they are also invited to enter a personal password. When they do this they are enrolling in Orion’s Key Security Scheme that means that additional keys cannot be cut unless the password is quoted.

Dan concludes “The performance warranty, proteQ10 and Q-secure guarantees are already impressive, but adding the additional layer of security that the Key Security Scheme brings makes Orion a really serious player in the profile cylinder market. We’re delighted to have added it to our greenteQ range.” www.vbhgb.com use and has been designed for ease of operation without obscuring sightlines. The handle is durable and robust and is available in locking, non-locking and external blanking plate options. A bespoke option is also available to suit a linear patio system too.

Like other products within the high-quality Quantum range, the patio handle is available in a choice of finishes including white, black, chrome, gold, satin silver, flint, tungsten, anthracite grey and antique black.

for all window and door furniture.

The Quantum product range displays Total Hardware’s talent for modern and stylish hardware design, and the new patio handle is no exception. The Quantum extended lever patio handle features symmetrical grips, making it suitable for left and right-hand

For reassurance, the handle has been tested to BS.EN2007 Grade 5 and has completed 480-hour corrosion resistance. A 10-year mechanical and surface guarantee is available on powder-coated finishes, and a 5-year guarantee is available on plated finishes. www.totalhardwareltd.co.uk

SupaSecure TS008 CERTIFIED LETTERPLATE ENHANCED SECURITY

PREP D R A D N A ST O FIT READY oTr in 1 piece do - box to MINS UNDER l2lation insta

Clever security features combined with considered design, high performance stainless steel and simple installation.

WINDOW NEWS MARCH 2021 49

PRODUCT NEWS

Sheerline Reveals

First Launch Partners Garnalex’ Sheerline aluminium window and door system is now available from official launch partners. These fabricators, the first to start manufacturing Sheerline are: BSW Window Systems; Garden of Eden; GJB; Listers; and Whiteline Manufacturing.

Following the success of the initial launch partners Sheerline has now added the following fabricators: Belvedere Products; Direct Roofing Systems; New Century; Nordic Aluminium; and Super Glide.

The result of extensive research, product development and investment, Sheerline is designed to be easy to fab50 WINDOW NEWS MARCH 2021

ricate, easy to install and a dream to sell, says Garnalex.

According to the company, this high performance, ultra-secure aluminium window and door system incorporates Sheerline’s patented corner jointing method, making it easy and quick to fabricate beautiful, easily repeatable perfect corners, time and time again.

All Sheerline profiles and components are available in 5 working days in 12 stocked colours, including 3 anodised finishes.

Dual colour combinations from this stocked range are also available on the same 5 day turnaround, while bespoke colours are available in an agile 10 working days. This, says

Garnalex, allows fabricators to pass on shorter lead times to installers, allowing installers to keep up with homeowner demand.

“It’s aluminium but definitely not as you know it” says Garnalex CEO Roger Hartshorn.

“We are delighted to announce our first launch partners; fabricators who share our passion for quality, innovation and excellent customer service. When we launched Sheerline we set out to improve product innovation and service typically seen in the aluminium market. With Sheerline, fabricators benefit from a world class window system, and world class service.”

Installers who want to start selling Sheerline should contact their nearest launch partner. For fabricators who want to start making Sheerline visit www.sheerline.com

PRODUCT NEWS

Rembrand Timber:

Freefoam’s Excellent Advice And Support Helps Us Grow A Picture Paints

A Thousand

Words

Rembrand Timber is Scotland’s largest independent timber distribution company and also operates in the North of England. The company says that its sales of PVC roofline have grown rapidly thanks to Freefoam Building Products.

All Rembrand’s 18 branches now sell the full range of Freefoam’s roofline, rainwater and interior products. Scott Findlay, Divisional Manager, Rembrand Timber, explains the benefits of Freefoam’s range and support. “Freefoam has provided us with excellent advice and support to all our branches.

Working closely with Freefoam Area Sales Manager James Wood, they’ve helped set up all the trade counters with POS and marketing materials, and also aided considerably with price and marketing support, especially for our new build market. And it’s not just roofline.

Freefoam’s Fortex embossed-cladding is popular with customers as it’s lightweight, easy to cut and low maintenance. Freefoam is the colour roofline specialist, and Anthracite Grey is selling well in new build and retrofit markets, with black also gaining in popularity.

“Freefoam’s 50-year guarantee on white profiles is a critical selling point for their registered installer scheme,” adds Scott. “As a Freefoam customer you are guaranteed a service package, that goes further than your average supplier.

Its dedicated team offers technical and on-site support for all projects to ensure excellence and innovation are continuously maintained.

Although 65% of our sales are through trade counters, the 35% to new build is growing substantially year on year.”

Scott summarises: “Freefoam has a great product range and introduces new colours on a regular basis, which is ahead of other suppliers. Customer service is second to none. Freefoam’s products have been hugely successful at Rembrand Timber so moving forward, other group companies’ branches will be selling Freefoam products.

We’re confident sales of Freefoam will continue to grow.”

Colin St John, Freefoam Commercial Director adds: “As part of an ongoing campaign to celebrate Freefoam’s strong partnerships with customers and highlight their achievements, this is the latest in a series of customer testimonials. Rembrand Timber is a great example of a timber merchant who has grown strongly in roofline.

Their vision and drive, coupled with Freefoam’s ongoing support has skyrocketed their sales of Freefoam roofline and cladding. We have a great partnership with Rembrand and look forward to many more years of success.” www.freefoam.com

Websites are an important part of any business, with visual content enhancing the visitor experience.

Freefoam work hard to make their site as visually attractive and appealing as possible and have now introduced an image gallery.

With over 75 images the image gallery forms a useful resource for all clients looking to install Freefoam products. All ranges are illustrated, including fascia, soffit, gutter, cladding and internal panelling with the ability to filter by range to refine searches.

Louise Sanderson, UK Marketing Manager explained “We want to make our web user experience as informative as possible. This new image gallery is a great way to bring our products to life, and visualise our content adding an extra dimension to web searches.

It allows us to illustrate our full range on completed projects giving potential customers ideas and inspiration for their plans.”

Freefoam is a leading manufacturer of a wide range of innovative PVCUE and PVC-U fascia and soffit products. Freefoam also produce gutter systems, external cladding and interior panelling systems for the building industry distributed in Ireland, the UK and Mainland Europe. The products add style and definition to domestic, commercial and industrial buildings, and are available in a wide variety of profiles and colours to suit any construction project.

WINDOW NEWS MARCH 2021 51

PRODUCT NEWS

DMD Installations

Choose Kestrel

Carrying out 7,500 roofline installations a year, DMD Installations has built a reputation for its ability to deliver quality and reliability on large-scale projects.

The Norwich-based company, which offers roofline, rainwater, and cladding solutions to domestic dwellings, social housing providers and to the new build sector, has grown rapidly on its ability to carry out larger projects.

DMD Installations Commercial Director Steve Bowden explained that the company depends on Kestrel roofline and cladding products for their quality and reliability.

Steve said: “We work nationwide, and currently have sites spanning from Southampton to Yorkshire 52 WINDOW NEWS MARCH 2021

and Coventry to Lowestoft, for multiple housing associations and building contractors.

“Each one has different specifications which we have to adhere to but when we have the opportunity of installing products of our choice then ultimately, we always turn to Kestrel.”

Steve explained that when they tender for contracts, the procurement process can often be tight.

Kestrel’s commitment to sustainability and reducing its environmental impact supports DMD Installations’ own policies helping put them above their competitors on the UK Framework of contractors.

Steve said: “With large scale contracts, we get scored on price

obviously, but also on many other variables from our health and safety record to our environmental impact.

“Kestrel products carry the BES 6001 for responsible sourcing and have clear documentation on their environmental management systems that are important to our customers.”

Steve added that they are often contracted to undertake large scale projects, including 6,500 properties in Colchester and 4,000 in High Wycombe in recent years.

Kestrel is one of the few companies that can confidently deliver the volume of products required for these jobs to run smoothly.

“The products are good quality and if we have any issues they are resolved quickly,” he added.

“A strong supply chain is essential for our business to succeed, and that’s why we choose Kestrel time and again.”

PRODUCT NEWS

Eyrise Launches Dynamic

Privacy Glazing Eyrise has launched instant privacy glass for public and commercial venues to provide secure working and social environments that maximise natural daylight.

Offering a new approach for interior space planning and design, the fully transparent dynamic liquid crystal glass partitions can be switched on demand to create a private space.

“Combining technology and hu-

man-focused design, Eyrise i350 invisible privacy glazing creates a naturally bright and flexible environment for the way we live and work now,” said Celine Glipa, CEO of Eyrise B.V.. “People can socially interact through transparent glass or opt for privacy with just one click.”

Glass partitioning offers multiple functions for open plan spaces – from private meeting rooms in offices and consultation areas

in hospitals to VIP zones in retail stores, and as space dividers in conference centres and airports.

The glass can also transform into on-demand screens for sharing information or presentations.

Powered by proprietary Licrivision technology, a transparent solution of liquid crystal is placed between two glass sheets coated with a transparent conductive film. The glass is unique in the smart glazing market for being ultra-transparent from all angles in its clear state.

When prompted by low voltage, the direction of the liquid crystals shifts and moves from a random position to a well-organised orientation in a second. By scattering the light, the glass provides complete privacy, while allowing daylight to flow into the space.

Eyrise will be hosting an online event, “Global launch of eyrise® i350 invisible privacy glazing – discover its role in workplace innovation” on Thursday 11 March at 1pm. Please click here to register. www.eyrise.com

GRiPCORE technology is a hybrid of modern and traditional materials.

Find out more →

www.gripcore.com

Email. info@door-co.com | Visit. www.door-co.com Motorway House | Charter Way | Macclesfield | Cheshire | SK10 2NY

WINDOW NEWS MARCH 2021 53

PRODUCT NEWS

New Pilkington Planar ™

Bim Models Support Curtain Walling Design And Build Pilkington United Kingdom Limited, part of the NSG Group, has made its structural glazing technology Pilkington Planar™, available via building information modelling (BIM) – helping to simplify the design and build of expansive glazed building features.

Pilkington Planar™ models are now available through the widely-used BIM programme Revit, helping architects and engineers to accurately and collaboratively create structurally glazed atriums, facades, and roofs in 3D modelling.

The models help Revit users to design glazed facades in the programme with the same ease of a standard integrated curtain wall system. It also enables specifiers to easily upgrade curtain walling to a Pilkington Planar™ façade.

The technology provides users 54 WINDOW NEWS MARCH 2021

with relevant data to support the procurement and fabrication of Pilkington Planar™ systems, cost estimates, and information to help guide construction and installation stages. Models can also be referenced by facility managers or contractors if technical information is required for repairs and maintenance in future.

Pilkington Planar™ is used by architects to create expansive flush glass surfaces. The system utilises stainless steel fittings housed in countersunk holes to fix glass to its structure, making it more discreet while maximising visibility.

Michael Metcalfe, head of sales – UK processing, at Pilkington UK, said: “Modern glazing plays a critical role in the built environment – comprising expansive parts of building envelopes, and as a key component in any buildings’ climate control capabilities.

“Making the world’s leading structural glazing system available through BIM is a natural step for us. It ensures architects have access to the latest technical information for Pilkington Planar™, which they can model alongside other critical building materials to accurately evaluate key structural and performance requirements.”

The structural glazing system has been installed all over the world from London Crossrail stations to McDonalds’ landmark Times Square restaurant in New York. It’s also used in small to medium-scale projects, providing attractive store frontages within the retail sector, as well grand landmarks, which includes a 70-metre-tall sloped glass façade, installed at a court complex within Kuwait.

In recent years, Pilkington Architectural has invested millions of pounds in a state-of-the-art toughening furnace at its base in St Helens – increasing its size capabilities and quality control processes for manufacturing Pilkington Planar™.

To download the Pilkington Planar™ assets via Revit, visit: https://bit.ly/3egULJZ

PRODUCT NEWS

SWISSPACER UK Launches La Defender

Balustrade Range

Warm edge spacer bar supplier SWISSPACER has extended its range of innovative solutions for glass with the launch of La Defender, a suite of high performance balustrade systems designed for residential and commercial applications.

SWISSPACER’s comprehensive range of balustrades combines stylish looks with easy, one-sided installation. La Defender includes a number of options, from very slim 6x6mm systems for residential developments through to 12x12mm systems with 3KN loads for the most demanding commercial projects. The systems are tested to British and European standards for glass barriers inside and outside buildings, with continuous gaskets maximising performance through the glass

and anodised aluminium covers offering enhanced durability.

John Cooper, Commercial Director of SWISSPACER UK & Ireland, says: “La Defender is our new suite of high end balustrades. This comprehensive range offers solutions for a variety of applications, including residential and newbuild developments and large-scale commercial projects such as shopping centres, public buildings and sports venues.

“We’ve had excellent feedback from our customers so far. Combining great looks and long-lasting performance, La Defender offers easy, one-sided installation so it’s a popular choice with installers too.”

SWISSPACER’s La Defender balustrade range joins La Pensilina, a cantilever, load-bearing glass canopy system. Designed for outdoor use and installed above entrance doors or sliding and folding patio doors, this stylish, minimalist design is ideal for residential and light commercial applications.

These innovative new products are made by Logli Massimo, part of the Saint-Gobain group, which specialises in high performing systems and accessories for the fixing and assembly of glass panels.

For further information visit https://bit.ly/3qtq5I1

When Time Is Tight, Think TuffX A stunning single-storey property in Scotland was given a high-end exterior finish against the clock, thanks to glass supplied in double-quick time by TuffX.

The client required top quality safety glass for a stainless steel balustrade, along with four staircase panels. Due to an upcoming site closure, the glass was needed fast – without compromising on quality.

Toughened safety glass specialist TuffX supplied 24m2 of 10mm toughened glass, with polished edges and dubbed corners, delivered directly to site via tail-lift.

The stylish glass-and-steel balustrade gives the raised terrace a modern and safe finish, creating a look and feel of space while providing protection from the

wind and offering uninterrupted views of the grounds and rolling countryside beyond.

The extensive terrace runs the length of the elegant stone building, while a further area to the side of the property shares the same safe and modern balustrade design, ensuring all-round views that follow the sun as it moves around the property

throughout the day.

“We delight in seeing properties transformed with the safe, stylish solutions our glass provides, said TuffX’s Managing Director Graham Price. “And we make sure our clients get what they need when they need it to make this happen – especially when time leads are tight.” www.tuffxglass.co.uk WINDOW NEWS MARCH 2021 55

PRODUCT NEWS

Offering reliable performance with design flexibility, Senior’s PURe® aluminium windows have the potential to achieve U values of 0.71W/m2K when calculated as a commercial CEN Standard window and are available in a range of styles, sizes and configurations to suit both new and refurbished buildings, including classic casement, tilt and turn and reversible overswing for easy cleaning.

Pure® Maintenance Solutions From Senior

As well as helping to save energy by providing some of the lowest U-values available to the UK market, Senior Architectural Systems’ patented range of thermally-efficient PURe® aluminium windows and doors are also proving popular with specifiers looking to reduce long-term maintenance costs.

Robust, durable and with an expected life cycle in excess of 40 years, Senior’s PURe® aluminium windows and doors benefit from an enhanced PUR thermal barrier which can achieve exceptional low U-values. Owing to the inherent strength of the aluminium frame, the system offers a cost-effective alternative to using energy efficient triple-glazing which, when used in high-traffic environments such as schools and student accommodation buildings, has a greater risk of breaking and would be more expensive to replace. Each of the PURe® windows and doors 56 WINDOW NEWS MARCH 2021

styles within the range are also easy to fabricate, install and adjust and can be powder-coated in a variety of colours, both inside and out. A number of high-performance finishes and specialist coatings are also available which can further boost the durability of the system.

By helping to reduce maintenance requirements and operational energy costs, Senior’s thermally-efficient PURe® aluminium windows and doors can offer tangible long-term and sustainable solutions for projects in both the commercial and residential sectors. Designed and manufactured in the UK, the system is fully recyclable, with the PUR thermal barrier also being reused so there is no requirement for landfill. For added peace of mind, Senior is also accredited to BRE Global’s BES 6001 standard for the responsible and sustainable sourcing of its aluminium extrusions.

The new PURe® Commercial Door is Senior’s largest and strongest door solution to date and offers a robust, low maintenance solution for a range of applications. The innovative door system has been designed to perform up to a maximum leaf size of 1400mm x 3000mm and 180Kg and with Senior’s innovative patented PUR thermal break at its core, has impressive thermal efficiency to achieve U-Values as low as 0.94W/m2K when calculated as a CEN Standard door.

Ideally suited to both residential and commercial projects, the PURe® aluminium door range also includes two attractive patio styles, with the popular PURe® FOLD door achieving U-values as low as 0.93 W/m2K when calculated as a CEN Standard door and the PURe® SLIDE, which is also available as a triple-track option, achieving U-values as low as 1.11 W/m2K when calculated as a CEN Standard door.

To support Senior’s extensive range of thermally-efficient aluminium fenestration solutions, the company can offer in-house technical support including help with meeting thermal, acoustic and carbon targets, as well as providing practical advice on how to create long-term sustainable fenestration solutions and reduce ongoing maintenance costs. https://bit.ly/30k0czI

Get FENSA Approved and start winning more work.

PRODUCT NEWS

Google Maps The Latest

In A System That

Never Stops Evolving

pendent Network, which represents VEKA installers. Andy is a keen fundraiser and supporter of the local community with Bradley Scott Windows the main sponsor of local football team Tamworth FC. His prominent Watling Street showroom and offices also sport a huge mural in support of the efforts of Captain Sir Tom Moore and the NHS. Andy is an avid fan of AdminBase, which he says has been continuously updated in the time they have been working with the system, changing to the web-based version when it was released in 2020: “When we learned about the benefits of moving on to the web-based version of AdminBase last year we immediately switched,” recalled Andy. “With the changing rules of working under the pandemic it allowed us to keep on top of the business from anywhere, which gave us the added flexibility we needed.”

Andy Farrington, Managing Director, Bradley Scott Windows

Having adopted the web-based version of AdminBase last year after running their business using the popular installer management system for more than 5 years, Andy Farrington, boss of Tamworth-based Bradley Scott Windows says that the latest changes, including Google Maps, have “made a great system even better”.

Google Maps is an integrated feature of the web-based AdminBase: “The Google Maps feature is fantastic. Although we are still learning how to get the most out of it, we can look at the map and immediately see when and more importantly, where, our sales calls, surveys and installations are scheduled,” said Andy. “We can then plan further calls for our teams to make the most efficient use 58 WINDOW NEWS MARCH 2021

of their time, and of course, we can tell our customers when we can be with them, immediately.”

A further feature of Google Maps on AdminBase is the facility to schedule demo calls.

By including specific details of installations already carried out, users at Bradley Scott can see at-a-glance where installations of, for example, bi folding doors, are in proximity to an enquirer, allowing the most convenient viewings to be scheduled.

Bradly Scott Windows is well known in Staffordshire, having served the Tamworth, Lichfield and surrounding areas for more than twenty years. The company supplies a wide range of windows, doors and conservatories and is a member of the Inde-

“AdminBase allows us to keep an eye on every part of our business,” explained Andy.

“We can get a broad view at a glance by looking at the Dashboard, to then drill down for a detailed look at things. With Remedials, for example, I can see exactly what work is required, the time needed, parts… everything, to allow me to keep a tight rein on costs and time, and to ensure the homeowner is fully informed,” he said. “Every part of the operation is linked, with the information entered just once and carried through and updated throughout.”

Andy says that the support provided by An Initio Systems, the company behind AdminBase is excellent: “Through regular, online update sessions we are constantly discovering more features and improved, slicker ways of doing things,” added Andy.

PRODUCT NEWS

Protect Your Margins And Your Reputation With Onsite 7 Onsite 7, the new cloud-based job management software developed by the trade for the trade, is seeing stronger than ever take-up. Rhys Hodinott, CEO at OnSite 7 is clear as to the reasons why savvy installers are now using the software. He said: “Onsite 7 helps installers to grow their business and more importantly, prevents claims for work not done well.”

The sad truth is that unfair claims hurt businesses – and there are more claims than you might think. Research suggests that over one in five construction contracts experience dispute or claim and fighting the claim takes time and money, while customers holding on to payment affects cashflow.

Rhys comments: “In our experience, disputes with customers frequently result from a disa-

greement between either what was supplied or when it would be supplied. In both cases, evidence is needed – and that’s exactly what Onsite 7 provides.”

Onsite 7 ensures all matters between the business and the customer are accurately recorded in a single place, meaning there can be no disputes about what was agreed during the sale process and fitting of products.

Installers can also capture all relevant information relating to a job, including documentation, instructions, photographs, videos and contract variations.

Everything is agreed by the customer at every stage from sales and survey to ongoing service. It helps to prevent claims, issues and disputes, saving installers valuable time and money.

But Onsite 7 isn’t just about

preventing disputes, it also gives installers the tools to grow their business.

It’s an end-to-end team, customer and job management system that is available anytime, anywhere. It helps businesses become more streamlined and efficient and it can also act as a customer relationship management (CRM) system, helping installers to driver smarter marketing.

All the data is stored securely in the cloud in accordance with all relevant data protection requirements, giving installers complete peace of mind.

Rhys concludes: “If you want to protect your margins and grow your business, Onsite 7 job management software is the answer.” www.onsite7.co.uk WINDOW NEWS MARCH 2021 59

MACHINERY

UK Doors Online Invests

In FOM Industrie Adir C CNC Machining Centre From Haffner Murat Specialist aluminium door manufacturer UK Doors Online has recently invested in a FOM Industrie Adir C CNC Machining Centre from Haffner Murat. The new machine was installed at UK Doors Online’s state-of-the-art manufacturing centre in Ravensthorpe, Wakefield in February, and the company has reported a return on investment from day one.

Andrew Glover, Managing Director at UK Doors Online, said: “We operate a streamlined factory to ensure we deliver the highest quality of product for our customers with a fast and efficient turnaround.

Our previous manufacturing processes were taking between 10-15 minutes per aluminium bifold door and this is something we needed to improve. By using the new Adir C CNC machine we have reduced our bifold production time to just 6.5 minutes per door.”

As well as the improvement in manufacturing efficiencies, An60 WINDOW NEWS MARCH 2021

drew also praises the machine’s intelligent software. He said: “Programming of our aluminium bifold doors was completed very quickly. The machine uses touch screen control and all operations are controlled automatically using FOMCAM software which is very straightforward to use. We are now in the process of programming additional aluminium products into the machine too.”

Andrew was also impressed by the speed of Haffner Murat’s service. He said:”The machine arrived within a few weeks of our initial order and following the efficient installation by Haffner, we were in full aluminium bifold production within 48 hours of setup.”

As UK Doors Online have discovered, the Adir C CNC machining centre transforms speed and efficiency on the fabrication floor.

Features include CNC controlled axis linear guides for precision machining and four pneumatic

vices with dual working pressure to ensure quick and accurate profile clamping. There is an option of a 5 or 6 position tool holder for manual or automatic change operation and pneumatic rotation of the work table achieves angles of 0°, 90° and 180°. It is fully guarded for safety and has a pneumatically controlled front guard for ease of loading the material.

UK Doors Online fabricates an impressive range of aluminium bifold, lift and slide and sliding patio doors, roller garage doors and entrance doors. It supports a growing customer base for the trade, commercial and domestic markets thanks to its product quality and proactive customer service.

Matt Thomas, Area Sales Manager at award-winning Haffner Murat, commented: “Following our initial consultation with UK Doors Online, we recommended the Adir C Machining centre. As Andrew is finding, the machine speeds up production and is extremely user-friendly. We are delighted that UK Doors Online are pleased with their purchase.” www.haffnermurat.com

AL-220/70 Aluminium Machining Centre –

AUTOMATION AT ITS BEST

Undertakes all sawing, milling, drilling and marking operation

Key Features: • Stacking of 10 profiles (max 6.5m length) • Automatic cutting in all angles between 30° and 150° • High speed precision thanks to 7 axis controlled by servo motors

• Operates with data from various window production software ensuring minimum wastage • Safe production facility via three-dimensional collision and error control system • Finance options available*

• Ability to open drain slot routing, drilling and milling at variable angles

Computer controlled technology

Tel 01785 222421 www.haffnermurat.com The Accolade Building, Common Road, Stafford, Staffordshire, ST16 3EQ

* Subject to status. Terms and conditions apply.

ON SITE

Copyright – BAFTA & Laura Kloss

Eyrise Liquid Crystal Glass Installed For Solar Shading In Victorian Rooflights At BAFTA’s 195 Piccadilly Headquarters The installation of 82 dynamic liquid crystal windows to glaze two restored Victorian rooflights has been completed, as refurbishment progresses at the 195 Piccadilly headquarters of the British Academy of Film and Television Arts (BAFTA).

By improving facilities and doubling the building’s capacity, BAFTA will be able to dramatically increase its charitable programme.

A world-leading independent arts charity, BAFTA works to support and promote the next generation of talent and break down barriers that make it hard for talented individuals to build careers in the creative industries.

Dynamic glass specialist Eyrise has partnered with BAFTA to provide instant solar shading for a newly 62 WINDOW NEWS MARCH 2021

Copyright – Knight Harwood & BAFTA

constructed top floor at its Grade II listed headquarters in London. The project involved installing 27 tons of liquid crystal glass of varying shapes and sizes into the restored

and raised Victorian rooflights.

Proprietary Licrivision liquid crystal technology enables Eyrise glass to be tinted to provide instant solar

ON SITE

shading without compromising on natural daylight. The windows provide lightwellness – visual comfort, thermal regulation and colour neutrality – for occupants, while also helping to reduce energy consumption.

“New technologies are helping us transform and grow the infrastructure of our headquarters which in turn will enable us to expand our important work in supporting emerging and under-represented talent,” said Kevin Price, BAFTA’s Chief Operating Officer. “By raising the roof and re-integrating the rooflights with Eyrise’s innovative glazing, we are able to open up a bright new space and deliver a greater variety of initiatives, learning events and activities.”

Effortlessly

Perfect Results

The refurbishment revealed one of the hidden rooflights, built in 1883, for the first time since 1975 when it was covered to create a dark space for a 227-seat cinema.

“This major project is a testament to BAFTA’s progressive vision,” said Celine Glipa, CEO of Eyrise B.V.. “By integrating the latest technology to breathe new life and light into this iconic landmark, it is creating a superior stage for emerging talent.”

Designed by Benedetti Architects, the redevelopment work at BAFTA will be completed in autumn 2021.

“BAFTA chose us for our centrepiece idea to transform its capacity with a new top floor, created by raising and restoring the magnificent ‘lost’ Victorian rooflights to prominence,” said Renato Benedetti, Director of Benedetti Architects. “We knew this required an extraordinary smart glass solution.

As our design developed, it was soon clear the only bespoke, innovative smart glass capable of elegantly resolving every technical and perceptual challenge to bring this vision to life was Eyrise.”

Click here https://bit.ly/3ehThPR

The key to making something look effortless is ensuring there is hard work happening behind the scenes — as in the case of a floating glass staircase recently installed with specialist glass supplied by TuffX. The finished floating glass staircase with cantilevered floor treads looks stunning in its simplicity, like an optical illusion appearing to almost float in mid-air. But the toughened safety glass required to complete the job needed a special professional touch – a CNC finish, with completely smooth polished edges and dubbed corners, plus precision drilled holes along the bottom.

Which is why leading glass specialists TuffX were chosen to provide the 12mm safety glass for the three staircase panels and five landing panels of varying width

and height needed for the project.

The staircase’s combination of striking, minimalist glass, warm wood treads and contrasting sleek stainless steel handrails and fittings, create an elegant feature that would be a talking point in any home. Meanwhile, the open risers combined with the glass transforms what could have been a gloomy hallway into a bright, light and airy modern space.

“Our experience as a leading safety glass manufacturer for over 25 years means whatever your project needs, you can be sure that from your first call with us to delivery direct to site, we’ll make the whole buying process as simple and effortless as the stunning result looks,” said TuffX’s Managing Director Graham Price. www.tuffxglass.co.uk WINDOW NEWS MARCH 2021 63

ON SITE

Over 200 Elite 70 casement windows and 32 French door sets were manufactured and installed in a new 32-home development in Scunthorpe, North Lincolnshire.

The 32 new home development were designed and built to exacting high standards incorporating Secured by Design features throughout, including Police Preferred specification for the windows and doors.

The manufacture and installation of the windows and doors was awarded to experienced Spectus’ fabricator Highseal Manufacturing Company based in Scunthorpe.

Established in 2012, Highseal is committed to delivering product excellence and operates under stringent CE Markings and BSi Kitemark standards which ensures their products meet Approved Document Q requirements which was fundamental for this project.

The Elite 70 casement windows were manufactured in anthracite grey on white to complement the exacting specification of the properties and all windows and doors met the necessary Secured by Design compliance.

Elite 70 is Spectus’ flagship system, and its casement windows are the versatile window solution for all property styles. It is a considered system in the commercial 64 WINDOW NEWS MARCH 2021

Over 200 Spectus

Windows Fitted In New Gold-Standard Development arena thanks to its compelling list of benefits and performance criteria that help specifiers and contractors meet even the most demanding requirements.

The 5-chamber Elite 70 system delivers optimal thermal performance and is PAS24:2016 compliant as standard with Secured

by Design options available. Large reinforcement chambers give optimum strength under wind loading and equal sash to frame overlaps across all products giving a consistent rebate.

The 32 new affordable homes have been built on a disused sports complex and consist of 18 two-bedroom, 11 three-bedroom and three four-bedroom homes.

The development forms part of North Lincolnshire Council’s commitment to build 240 new affordable homes at various sites in the region.

The project began in November 2019 and the housing development has already earned the highest

award for crime prevention. As a result of delivering on the exacting standards, Humberside Police awarded the new Scunthorpe home development Secured by Design Gold status. This award is issued by Secured by Design in recognition of the achievement to design out crime within the development. It acknowledges the measures taken to reduce the opportunity for crime and anti-social behaviour by improved layout, environmental design and the use of Police Preferred Specification products. This award also provides evidence of compliance with Building Regulations for domestic security in England, Scotland and Wales.

Commenting on the new development, Holly Donaldson of Highseal Manufacturing Company, said: “We were pleased to have been involved in this project and delighted that it achieved Gold status. The result is superb and has resulted in some much-needed new homes in the area.” www.spectus.co.uk

with your prospects are stronger.

We’re the only database supplier that’s 100% dedicated to the window, door, conservatory and curtain walling industry.

So if you need more fabricator, installer or trade counter customers, our data allows you to target prospects directly, helping you win more sales, more effectively.

And with the recent legislation changes, we can help you with GDPR compliancy too.

For your FREE trial go to: windowbase.info/free-trial e: info@windowbase.info t: 01453 845717

@WindowbaseLtd

ON SITE

Significant inward investment into newbuilding and regeneration projects in the North West is driving demand for specific solutions that can keep all types of buildings quieter and warmer, according to Mike Latham from Commercial Sales at Granada Secondary Glazing.

Granada Glazing:

Providing Class-Leading Secondary Glazing

Services To ‘Northern Powerhouse’ Cities

The North West in particular, led by the influential ‘Northern powerhouse’ cities of Manchester and Liverpool, has seen construction output running at ten times the national average, making it one of the busiest regions in Europe.

As specialists in insulating the UK’s listed and conservation-controlled building stock we bring an extremely high level of expertise to the table working with the region’s architects and specifiers to bring both older and newer buildings up to date from a thermal and acoustic performance perspective.

Based in the north, we are ideally located and experienced in 66 WINDOW NEWS MARCH 2021

Orleans House Orleans House

ON SITE supplying secondary glazing to these areas, as well as throughout the UK, offering a full turn key solution from early-stage design through to sign-off on all sizes of projects.

Secondary glazing is the proven cost-effective, efficient and discreet solution to cure issues with external noise, thermal efficiency and enhance security in buildings of all ages. When correctly installed, secondary glazing can make buildings 80% quieter by reducing noise levels up to 54dB. Secondary glazing is preferred option for heritage and listed buildings Where single glazed primary windows are retained – especially in heritage and listed buildings for aesthetic or planning requirements – secondary glazing is frequently the preferred option to create a warmer, quieter and more secure environment. Slimline aluminium frames are virtually invisible, maintaining a building’s charm and character while bringing the glazing system up to modern-day performance standards.

This is a crucial consideration

for cities, such as Manchester and Liverpool, where rising numbers of their prominent properties are being given new ‘second lives’ in city centre regeneration projects that are successfully driving economic growth.

Considered the ‘Capital of the North’, Manchester is at the heart of a huge number of regeneration schemes. The city centre, along with Salford, are innovative hubs for corporate, creative, retail, leisure and hospitality businesses, many of them based in converted buildings requiring specialist solutions to treat issues with external noise and boost thermal performance.

Similarly, Liverpool has experienced much regeneration over the last decade prompting more and investors to shift their traditional bases from the south to this vibrant city. Outside of London, Liverpool has the highest number of listed buildings in England and these beautiful buildings are being creatively restored to capture the essence of the original designs.

Secondary glazing addresses noise, thermal and security

issues The unique capability of quality secondary glazing to solve specific issues – be they acoustic, thermal or security – with a discreet, yet practical and user-friendly solution – enables the retention of original glazing and a property’s essential character. Addressing thermal issues by improving insulation and reducing heat loss helps to lower energy bills and a building’s carbon footprint.

Extra insulation provided by secondary glazing can eliminate draughts and heat loss by up to 65%, while the robust aluminium frames securely fixed internally enhance security by deterring unwanted intrusion.

In both Liverpool and Manchester, our Granada Glazing teams are busy collaborating with architects and clients on a variety of regeneration and refurbishment schemes, from boutique hotels to student accommodation, that will deliver a more comfortable and quieter experience for guests and students alike.

For example, in Liverpool we are working on a 1970s hotel with newer windows, which although deliver better thermal performance are not up to modern acoustic standards. With our secondary glazing installed, the acoustic performance is improved to the necessary requirements of a high-end city centre hotel. Happy patrons are then guaranteed a quieter and better night’s sleep.

Granada Glazing partners with architects and specifiers on the design, manufacture and supply of high quality commercial secondary glazing for all sectors and building types, in the North West and across the UK.

Aloft Hotel

www.granadaglazing.com WINDOW NEWS MARCH 2021 67

MARKETING

Sheerline Launches

Dedicated Video Website Garnalex has produced a suite of high impact, engaging videos to support the launch of Sheerline Classic. With a dedicated website, www.sheerlinevideo. com, Garnalex’ practical videos tell fabricators and installers everything they need to know about this groundbreaking new window system.

The quality videos, which are short bite-size length for quick and easy viewing, demonstrate Sheerline’s innovations and key benefits. A useful reference and sales aid for fabricators and installers, the comprehensive library covers a range of practical topics including: • Assembly 68 WINDOW NEWS MARCH 2021

• Installing and deglazing • Installer and fabricators benefits • Maintaining Sheerline aluminium windows, for homeowners Garnalex CEO, Roger Hartshorn says: “Sheerline is so innovative – and different from older aluminium systems – that it needs to be seen to be believed. We’d originally invested in a state-ofthe-art training suite but with Covid-19 restrictions likely be in place for some months, we realised we needed to adapt.

So, we commisioned this series of practical and easy-to-digest videos so fabricators and installers can start fabricating,

selling and installing Sheerline straight away to maximise their sales. They’re ideal for customers who want to learn more about Sheerline at a time and pace to suit them. Together with our technical guides, a new website and support from the Technical Sales Team, Sheerline customers have everything they need to start fabricating and installing, without visiting the factory or training centre.

“The response has been very positive – and it’s great to see so many fabricators and installers using our dedicated video library website so frequently.”

To view the video library visit www.sheerlinevideo.com

MARKETING

New Handle Portfolio Launched

To Showcase Aluminium Window And Door Systems

Further Instagram

Input From Endurance Following on from their last consumer case study from Instagram, Endurance Doors have created another one, this time from Beth Young of ‘life_down_ our_lane,’ which is based around a housing renovation project in rural Hampshire.

Beth and her husband Matt wanted to create a beautiful family home in a quiet Hampshire village, but one that’s in keeping with the traditional features of the original and unique property. The Instagram account was set up so that the owners could document the whole renovation project for family and friends, with the account now boasting over 15.3k followers.

Through the combination of colour swatch, brochure and online Door Designer, an Etna door from the Classic Collection was chosen in French Navy, with matching side and top lights and with a grained white finish to the inside. Brass

hardware was chosen to help maintain the traditional feel of the heritage inspired door.

Beth Young commented: ‘We’re absolutely thrilled with our new door and even our insurance premiums have fallen of this investment. It’s got all the heritage detailing of our last door but with the huge benefits of a solid timber core composite door for security. Also and importantly, the frame perfectly matches the door itself.’

Scott Foster, Group Head of Sales and Marketing at Endurance Doors added: ‘As the supporting video for this case study shows, this project has very much been a labour of love for Beth and Matt. It’s also perfect evidence that whatever the type of property, there’s always an Endurance Door to suit and one in which that is packed with long-term performance and security features.’ www.endurancedoors.co.uk

A handle collection has been curated by HOPPE (UK) to support aluminium window and door manufacturers looking to specify compatible hardware for their products.

Aluminium is known for being a versatile metal. Its flexibility, strength and corrosion resistance make it the ideal building material.

It is also significantly more environmentally friendly than other metals; it is 100% recyclable, meaning that carbon savings increase each time it is recycled. This makes it an increasingly popular choice for doors and windows.

The new leaflet has been published

by HOPPE (UK) to show the variety of hardware available that can be used with aluminium doors and windows.

Andy Matthews, head of sales at HOPPE (UK), said: “We have collated a selection of high-quality products that are compatible with aluminium window and doors systems both in terms of design and aesthetics. The leaflet does not just cover handles, we’ve also included panic hardware and door closers to offer suitable solutions for all applications.” www.hoppe.com WINDOW NEWS MARCH 2021 69

MARKETING

Wendland COVID Toolbox

which allow their customers to explore Wendland roof systems in detail. Video content is also ready for Wendland users to add to their sites to increase time spent on their website and improve lead quality and the videos can also be personalised if desired. Virtual showroom tours are also available to let homeowners explore every aspect of Wendland’s roofing systems.

To help with converting leads, tools such as ready-made email campaigns can be used to follow up with homeowners who have registered their interest, and a virtual appointment page allows for sales meetings to take place online.

Wendland has launched a COVID Toolbox to help its installers continue trading through the pandemic. The Toolbox contains a range of digital tools to help Wendland users capture and manage leads and get them ready to sell to customers remotely.

ated the COVID Toolbox. The Toolbox contains all that Wendland users need to create leads and sell remotely. Many of the items within the COVID Toolbox are free to use and I’d urge all Wendland installers to make the most of this great marketing package.”

Wendland Marketing Manager, Chloe McGrath, explained further about how useful the COVID Toolbox is to Wendland installers. She said: “Many businesses are having to find new ways of trading to survive and prosper through the pandemic, and our sector is no different. This is why we cre-

Items in the COVID Toolbox include tools to enhance a website, capture leads, manage leads, help installers to sell.

70 WINDOW NEWS MARCH 2021

Wendland users can make their website work harder for them by using tools such as a live chat service, online quoting engine and content blocks

Commenting further, Chloe said: “There is a huge range of tools within the COVID Toolbox that can be used by Wendland installers to help them at this difficult time. Of course, we also offer access to other great marketing help such as our large image library and our online marketing hub, which can be used to make personalised brochures, campaigns, and more. As with the new online tools to help with selling remotely, many items within Cuckoo are free of charge – even those that can be personalised.”

Along with all of the marketing support that can be accessed through the COVID Toolbox and online marketing hub, Wendland is also running webinars across the next few months to allow customers to keep learning about the features and benefits of the various Wendland roofing systems.

To find out more about how you can access the huge amount of support that is ready and waiting for Wendland customers, visit www.wendland.uk.com

MARKETING

Purplex Provides Stylish

New Brand And Website For Luxury Aluminium Fabricator One of the UK’s leading fabricators of luxury bespoke aluminium renovation products has got a new high-end website to match – all courtesy of leading full-service marketing agency Purplex.

Fleetwood Architectural Aluminium approached Purplex as they were looking to move into offering aluminium products into the retail market, to both manufacture and install.

Using 30 years of industry and brand building experience, Purplex worked with them to create NÜEVO HOME, a brand that establishes a new standard in luxury home renovation.

Purplex’s attention then turned to designing and building a high-end website befitting of such a stunning collection of precision-engineered bespoke

slimline aluminium windows, doors, and façades.

The web team delivered a fully responsive bespoke, contemporary, and modern website, optimised for all mobile and tablet devices and with full company and product branding and design.

Purplex says the impressive website www.nuevo-home. co.uk has gone down a storm with NÜEVO HOME, and Director, Amar Dhillon is delighted with the result.

“The website is stunning, and we wanted to make sure that when customers visit they have an enjoyable experience, while being able to find out everything they need to know about our products and service.

“It’s important that we have a website that demonstrates our high-quality products and standard of service. NÜEVO HOME is all about refined architectural solutions and experiences that exceed all expectations – and this website certainly does. Purplex really delivered.”

Adi Day, Purplex’s Digital Director, commented: “As NÜEVO HOME manufacture and install luxurious renovation services within a variety of high-end domestic settings, we provided a website that matches that stunning, high-finish style and we are delighted that NÜEVO HOMEs are as happy with the finished product as we are.

“The digital shift caused by the coronavirus pandemic last year means that, overnight, a company’s website has become its most important business asset.

Now, more than ever, companies need to rethink their website and online presence and NÜEVO HOME will certainly see the benefit.” www.purplexmarketing.com WINDOW NEWS MARCH 2021 71

MARKETING

New Research Reveals

What It Takes To Have A Loved

Home Improvement Brand Love for a home improvement brand has a massive impact its customer loyalty and recommendations according to a new study.

People who love a brand are three times more likely to recommend it to others and will tolerate it making twice as many mistakes as any other, before taking their custom elsewhere. Indeed, according to the Brand Love report, such a home improvement brand can mess up almost five times and people will still stay loyal to it.

The research, which was carried out by Energy PR among over 100 top marketers, identifies what it takes to create a great brand and what more is needed if it’s to be loved. According to the marketing experts, contrary to popular opinion, being original isn’t that important when it comes to greatness. Despite the 72 WINDOW NEWS MARCH 2021

success of brands such as Apple and Tesla, only 17 percent of marketers think that uniqueness is important, and just 1 in 10 (11 percent) believe a brand’s greatness is determined by its level of innovation. Instead, they argue the key ingredients for greatness are trust (60 percent) and how a brand makes a consumer feel (58 percent). These out-perform even practical considerations such as customer support (34 percent) and value for money (33 percent).

Even if a home improvement brand achieves greatness, this is no guarantee that it will be loved according to the Brand Love report. To be loved involves a greater level of intimacy; over half of the marketers studied suggest a loved brand is aligned to the customer’s values (55 percent), indeed it must be part of their life according to 42 percent. Over a

third (38 percent) went further, adding that such a brand needs to be closely tied with the customer’s identity.

This rings true for one of the Brand Love report’s contributors, Alun Williams, MD at Luna Branding, who lists IKEA as his favourite brand. He celebrates IKEA for knowing its target audience, how it wants to position itself and being ruthless in its brand building. According to Alun, the genius of the IKEA brand is that it has crafted the whole brand not the individual parts.

The Brand Love report also identifies intriguing quirks of consumer behaviour which brand owners must consider. Firstly, many could be mistaking apathy for loyalty as according to the study on average consumers are incredibly apathetic – willing to tolerate an average of two mistakes from even an ordinary brand before being compelled to shop around. This passivity could be enabling a lot of inferior customer service to go unpunished.

The flip side is that once such passive customers are eventually

MARKETING

When it comes to the most common mistakes home improvement brands make on the path to greatness and love, these centre around neglecting the feelings of customers by focussing solely on new customers (58 percent), forgetting current customers (54 percent), being inconsistent with messaging (28 percent), failing to understand customers properly (28 percent) and not being authentic (27 percent).

lost, winning them back will be incredibly difficult.

Louise Findlay-Wilson, managing director of Energy PR, which conducted the study comments: “A key take away from our research is that the best home improvement brands aren’t necessarily great innovators, but, if you read between the lines, they are all great communicators. Without communications you will struggle to demonstrate your values or become part of someone’s life and identity. Communications are an effective way to show customers you ‘get them’, you care and to make them feel good. And once the customer loves you, those communications are still crucial. As our research shows, a consumer may tolerate a brand they love messing up, but they won’t tolerate it neglecting them in favour of new customers.

That’s a massive betrayal of that all-important trust. That’s why great communications remain key.”

The brands the 100 top marketers love the most are:

Brand Love also identifies a ‘recommender gene’ which some people simply do or don’t have, and which will overrule how they feel about a brand; for instance, even among the consumers who love a brand, 10 percent will still not recommend it (or any other).

Contrarily 30 percent of people who are not that committed to any brand will still happily recommend brands to others.

Apple Nike Adidas Sky Samsung L’Oréal Amazon Eon Tesco Asda To download your copy of the Brand Love report, click here.

Endurance

Publish New

Customer Charter And

Welcome Pack

With customer care at the top end of the agenda for Endurance Doors, the pioneering solid and secure composite door manufacturer has just published a new Customer Charter and Welcome Pack.

With some of the UK’s most trusted brands such as John Lewis adopting a culture of delivering a truly wonderful customer experience, Endurance Doors have not only adopted this approach for the last few years, but have backed up their claims in print. Scott Foster, Head of Group Sales and Marketing commented: ‘These publications are a reflection of the way in which we engage with both existing and new customers. It’s ultimately our commitment to the very highest level of customer care.

He continued: ‘Both the calibre and volume of customers coming on board recently perfectly demonstrates the way in which Endurance is becoming the most trusted name in solid and secure composite doors. It also reflects the confidence we have in our product which boasts many unique technical features including the Moisture Barrier System and the fact that we wet glaze our doors with a unique three-step process.’ www.endurancedoors.co.uk WINDOW NEWS MARCH 2021 73

MARKETING

brochures in our sector, the Certificate of Authenticity, and digital tools such as the Ultraframe Sales App. More recent additions to our Classic support package have been designed around remote working, and we’re sure that they will be a great help to Classic users during these challenging trading times.”

Support At An

All-Time High For Ultraframe Classic

Ultraframe has announced a further enhanced support package for users of its Classic Roof system.

The system has recently been relaunched with a host of new product features, as well as standout support in the form of the new Electronic Structural Design Guide (eSDG), a range of digital selling tools to help installers sell Classic Roofs remotely during the lockdown and beyond, and a series of webinars to enhance customer’s 74 WINDOW NEWS MARCH 2021

knowledge of the system.

Explaining further, Ultraframe Marketing Director, Alex Hewitt, said: “Ultraframe has always prided itself on offering excellent marketing support and this all started with the Classic System. It’s now 25 years since we gained BBA accreditation for the system and over the years, we’ve continued to support Classic users with many other initiatives, such as the first overprinted retail

The new eSDG is a valuable digital tool which allows Classic Roof customers to determine how big openings for doors can be for the roof to be structurally sound, by calculating maximum unsupported spans possible on a conservatory or extension for each face of the eaves. Previously, Classic users needed to refer to a generic chart to find this valuable and crucial information.

The new selling tools have been added to Ultraframe’s Lockdown Toolkit – a digital toolbox to help Ultraframe customers – generate and capture leads and sell remotely. The new additions which will be available during February, include detailed Classic-themed emails to send out after an enquiry, and a brand-new proposal generator, pre-loaded with Classic system content.

Finally, Ultraframe Classic Roof users can take advantage of a series of webinars to enhance their knowledge about the system, and ensure they are fully equipped to take advantage of the support available to them during lockdown and beyond. The webinars, which cover everything from surveying to selling online, are available to all Ultraframe Classic customers, are free of charge and simple to register for.

Concluding, Alex said: “Here at Ultraframe, our offer has always been about providing the best support we can for our Classic system, as well as continually enhancing the system itself to keep it at the forefront of conservatory roofing technology.”

AWARDS

The Door Company Stafford Receives Top

Endurance Accolade

Everglade Windows

Wins Fourth Successive Business Award Everglade Windows has won Manufacturing Business of the Year at the 2021 West London Business Awards.

The triumph brings their grand total of West London Business award wins to six and is their fourth manufacturing trophy in a row, making them the only business to win in four consecutive years in any category – and the all-time biggest winners, claims the company.

This year’s ceremony took place online, celebrating businesses of all sizes who have demonstrated talent, innovation and resilience.

West London Business CEO, Andrew Dakers said: “In a sign of how dynamic West London’s economy is, one of the key outcomes to remember from 2021’s awards will be the exceptionally large number of industry defining practices developed this year.

“Entrants this year have taken the idea of business resilience

to the next level and shown themselves to be world class innovators and change makers. Our judges were particularly pleased to note so many businesses demonstrating that they’re at the heart of their communities, stepping up to the plate when they were most needed due to COVID.” Yogesh Gopal, Director at Everglade Windows says: “It’s a fantastic honour to win the Manufacturing Business of the Year award for the fourth year running.

“We have been based in the capital since we started back in 1980 and are truly London born and bred, so it means a lot to be recognised by fellow businesses in our area. To win this award again in what has been an extremely challenging year for everyone, is testament to the brilliant team at Everglade Windows and all the hard work they’ve put in to get us through this pandemic.” www.evergladetrade.co.uk

The Door Company Stafford is the latest high profile installation company to be awarded Installer of the Month for Endurance Doors, the premium solid timber core composite door brand.

Each month Endurance Doors picks out an installation business that they feel is worthy of the accolade based on their continued progress, homeowner feedback and through their outstanding customer service. These same virtues are something that Endurance Doors excels at, as the latest customer and market feedback has shown, claims the company.

Claire Heywood, Managing Director of The Door Company Stafford commented: ‘We’re thrilled to receive this award, but at the same time must give considerable credit to Endurance Doors. They are an exceptional supplier, offering what we believe is an outstanding composite door, packed with unique product features.

She continued: ‘The product is a joy to install according to our fitters and there’s also no worry of any call-backs, so we can enjoy the benefits of further referral sales.’ www.stafforddoorcompany.co.uk WINDOW NEWS MARCH 2021 75

CHARITY

From Directors To Dogs, The UAP Team Were All Dressed

Up For World Encephalitis Day There was a rosy glow amongst the team at hardware specialist, UAP Ltd, on Monday, as the team dressed in red to support World Encephalitis Day on 22nd February for the Encephalitis Society.

Thanks to the pandemic, the UAP team has largely been working from home for the past year but social distancing couldn’t stop the fun with many of the team getting their four-legged ‘office assistants’ involved!

Major donor and CEO of UAP Ltd, David Jennings, has recently been appointed as Vice President of the Encephalitis Society in the UK. The cause is close to his heart following the loss of his brother to the condition several years ago and he was pleased that so many of the company’s team got behind the effort to raise the profile for much needed research, education and support for people affected by Encephalitis and their families.

76 WINDOW NEWS MARCH 2021

“Challenging everyone to get involved and share their photos of their red outfits and their pets was a great way for a little team banter,” says David. “One of the toughest things about the past year has been keeping the team ethos and camaraderie alive while everyone is working remotely so a simple thing like posting pictures of pets in their red outfits has really brought everyone together.”

Amongst the humans supporting World Encephalitis Day were marketing director Kamila Kasperowicz and Product Certification Manager Julian Roberts, while four-legged furry companions dressing in red for the day included Holly the Jack Russell, Darcy the French Bulldog and Lola the Cavapoo.

Kamila added: “Wearing red for the day was not just a way of having fun it was also a way of showing solidarity for all the people affected

by Encephalitis. UAP has a long track record of supporting charities and good causes, from local homelessness organisations and sponsoring grass roots sports, through to planting trees and funding construction of community schools in Nepal. We always know when we ask the team to get involved that they will be on board and I’ve loved seeing all the pictures.” uapcorporate.com

Window News

If you would like to see your company featured in Window News, either on the website, twice weekly e-mail Newscasts or in our online magazine, please send your press releases and news to: edit@windownews.co.uk

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