Direct Trade Windows Launches New Website

tools behind it are incredibly valuable in helping us identify our customers, how they found us, and what they’re looking for – and using this information to adapt the business and maximise on potential sales.

view our full offering, as well as the main principles we stand by in order to deliver the best service possible.

“From our point of view, the new website and the analytic

Epwin Window Systems Launches New Suite Of Trade Literature

Epwin Window Systems has launched a new suite of trade marketing literature across its comprehensive range of PVC-U window and door systems. The twelve new brochures provide fabricators with informative product information and inspiring new imagery to demonstrate the architectural scope of their multi-system offering.

Commenting on the introduction of the new brochures, Gerald Allen, head of marketing at Epwin Window Systems, said: “Our new trade literature showcases the breadth and strength of our multiple PVC-U systems and highlights the quality each

“With the new website, we hope our valued customers will see the benefits of coming to Direct Trade Windows, and in turn, we promise to deliver the high-quality products and great service that our customers expect.” www.directtradewindows.co.uk system offers. Whilst the trade brochure collection has a uniform identity, we are home to some of the best-known systems in the sector, so each brochure has been purposely designed to highlight its own system strengths and brand characteristics.”

Within this new brochure portfolio is the popular 70mm Spectus System with a choice of bevelled or ovolo options, along with the award-winning 70mm PVC-U Optima Window and Door System which is available in chamfered and sculptured variations. Also available is the Flush Tilt & Turn Window System, Fully Reversible Window System, Flush Casement Window System, Composite Door Frame System, Two-Part Cill, Curtain Walling System and the heritage-favourite PVC-U Vertical Sliding Sash System. Completing the line up is the PatioMaster PVC-U Sliding Patio Door System.

Gerald commented: “Whilst each of the brochures presents the technical and design excellence of each system, it also focusses on the advantages of working with Epwin Window Systems, the UK’s largest systems house. These include design flexibility, industry-leading innovation, impressive thermal efficiency, future-proofed performance and a longstanding commitment to sustainability.” www.epwinwindowsystems.co.uk

The brochures are available upon request from ready@epwinwindowsystems.co.uk or can be downloaded from the company’s Connect digital resource platform.

Builders’ Merchants

Monthly Omnibus Survey: What Has Changed Since Grenfell?

New questions in December’s Builders’ Merchants Monthly Omnibus Survey reveal how builders’ merchants and their trade customers have changed the products they buy, and the advice they give or seek since the Grenfell fire.

MRA Research says its new Builders’ Merchants Monthly Omnibus Survey offers companies marketing to builders’ merchants and their customers a costeffective, fast-turnaround insight tool. Suppliers and others can buy as few or as many questions as required with a perfectly weighted national sample, and get results in as little as two weeks, to improve their marketing. MRA Research added three questions in December’s Omnibus on Grenfell and the responses from the industry as a taster to show what an Omnibus can do.

In the past five and a half years, the Inquiry into the devasting Grenfell fire exposed much that needs to change at every level across construction. A Code for Construction Product Information (CCPI) followed, and more changes are expected. Nevertheless, major housebuilders and Government are still at loggerheads over the costs and responsibility for cladding removal.

The Omnibus survey revealed that one in four merchants think Grenfell has changed attitudes in construction to fire safety and the way we build. However, 74% of builders’ merchants believe that little to nothing has changed practically since Grenfell shocked the nation.

Twenty two percent of merchants say they have changed the products they sell or the information and advice they give customers to help them build more safely following Grenfell.

But just 15% of merchants say their trade customers have changed the products they buy, the advice they seek or the way they build following Grenfell and the new CCPI.

Mike Rigby, CEO of MRA Research, says: “The Grenfell fire has barely been out of the news since June 2017, but while there has been much talk of change, there’s been little practical action. Peter Apps’ recently-published book Show Me the Bodies: How We Let Grenfell Happen is a really important contribution from someone who knows the industry from the inside and it’s a sobering, powerful and informative read into the tragedy and an indication of what must change.

“The questions we added to the Builders’ Merchants Monthly Omnibus Survey revealed what has changed in the industry since the fire almost six years ago.” Visit www.mra-research.co.uk/the-pulse to see the findings.

For information about the Builders Merchants’ Monthly Omnibus Survey call MRA Research’s project director Yvette Kirk on 07918 272936 or email yvette@ mra-research.co.uk