B2B Takes On New Meaning In Cancer Charity Challenge

door system and Korniche lantern roof on display and for demonstration to customers, this year Made For Trade will also showcase a podium for the first time on Stand Q11, which will be a display piece for Chris and Leigh’s bikes to raise awareness and generate donations for Cancer Research UK.

In May 2023, B2B will take on a new meaning altogether for Made For Trade, as operations director Chris Wann and business development manager Leigh Greenwood partner up to make the journey from Billingham to Birmingham by pedal power alone, all in support of Cancer Research UK.

Dubbed ‘FASTER 2 FIT’, the trek will see the duo ride from a start line at MFT’s Northeastern HQ to the National Exhibition Centre in the West Midlands on Monday 22nd May.

Setting off at dawn with the aim of approaching their destination by 5pm on the same day, the pair will arrive just in time for the opening of FIT Show 2023 at the Birmingham NEC the next morning, on Tuesday 23rd May. The 200-mile ordeal will certainly test the FIT-ness of the MFT staff, and the time pressure is on to complete the journey before setup doors close on the Monday evening, since the two bikes are set to form an intrinsic part of the MFT display.

Alongside the Korniche bi-folding

The branded podium will detail the full challenge backstory, along with current sponsors and a prominent QR code intended to encourage as many attendees as possible to scan and donate for the three-day duration of the 2023 exhibition.

Speaking of FASTER 2 FIT, MFT’s operations director, Chris Wann, said: “The incredible work done by Cancer Research relies heavily on fundraising and donations, and when it comes to the fenestration world, there is no better place to highlight the industry’s community and generosity than at the FIT Show. Being able to take on this challenge allows us to raise vital funds in the fight against cancer.”

To support Chris and Leigh visit: https://bit.ly/3ynuPVP