Wind Ridge Publishing Rate Card

Wind Ridge Publishing

(802) 985-3091

advertising@windridgepublishing.com

Contact Information Phone: 802.985.3091 Fax: 802.985.5403 Email: advertising@windridgepublishing.com Mailing address: Post Office Box 752 Shelburne, Vermont 05482

Wind Ridge Publishing

I

n an ever-evolving media market, Wind Ridge Publishing, Inc. (WRP) is a steadfast news outlet for Vermont’s diverse readership. Since printing our first newsletter over 40 years ago, we now proudly publish the Shelburne News and The Citizen community newspapers as well as Destination VT magazine. As a source for hometown news, we believe these are not only our publications; they are yours.

Our weekly papers greet every Shelburne, Charlotte, and Hinesburg resident at their mailbox, free of charge, and our magazine is distributed throughout greater Burlington and beyond.

While the Green Mountain State is our audience, it’s also our home. Locally-owned WRP succeeds due to mutual support with other companies. By distributing to hundreds of homes and businesses, we hope our publications help our communities and neighboring establishments thrive. We don’t just publish for Vermonters – we publish because of Vermonters.

The Shelburne News originates as a newsletter, first printed in 1967.

In 1992, the Shelburne News transitions into a weekly publication.

DestinationVT hits shelves in 1999 as a monthly publication supported by the Burlington International Airport.

In 2006, the Shelburne News first hosts the Shelburne Community School community service internship program.

WRP begins publicizing and marketing the Holiday Stroll in 2007. This event is a community-wide celebration of the Christmas season, coordinated

by Shelburne’s Parks and Recreation department.

Beginning in 2010, WRP sponsors Shelburne Museum’s annual canine extravaganza, “Shelburne Museum

“

Goes to the Dogs.” A portion of event proceeds benefit local dog rescue groups and humane societies.

WRP purchases The Charlotte Citizen in 2011 and expands coverage to Hinesburg under its new entity—The Citizen.

In 2013, DestinationVT transforms into a quarterly arts and culture magazine.

Each issue features local restaurants and activities, talented artists and writers, as well as socially-responsible Vermont companies.

Writer and Charlotte resident Rebecca Foster begins the ecologically-minded editorial, “Carpe Greenum,” in July 2013. After one issue, VTDigger.org requests to publish the column online, a great honor for The Citizen.

In 2014, Destination VT expands distribution into St. Albans.

Dear Wind Ridge Publishing, I would like to thank the Shelburne News for helping make our new store, Common Deer, so successful. Our advertising rep has made us feel so welcome. During our busy holiday season, he worked around our schedule to make sure our ads made deadline—and also kept us informed of upcoming events in the Village.

Our customers tell us on a regular basis that they saw our ad in the Shelburne News. Supporting our local paper is very important, and it is evident that the Shelburne community reads and supports their local paper. We look forward to doing a lot of advertising in the Shelburne News.

”

— Sharon W. Beal Co-Owner of Common Deer

“What Shelburne Reads”

T

he Shelburne News has been a community staple for more than four decades, first published in 1967 as “Shelburne: A Newsletter” by resident Phyllis Deming. The paper transitioned into a weekly publication in 1992, now distributed free-of-charge to every Shelburne residence and area business.

As Shelburne is ranked the third most affluent city in Vermont, we provide advertisers with a rare avenue for marketing precisely to Vermont’s highest-income consumers.

Shelburne News delivers the latest news directly from municipal meetings; Police, Fire and Rescue, and Parks and Recreation Departments; as well as the Pierson Library. We work to serve

our towns with free calendar postings and nonbusiness classified listings. Each issue spotlights one of our thousands of notable neighbors in the column “People of Shelburne” and features a local high school athlete in “Covering the Field.”

We are dedicated to giving back to the community well beyond our newspaper pages. Shelburne News hosts Shelburne Community School’s community service internship program, and proudly sponsors the annual canine extravaganza and benefit event, “Shelburne Museum Goes to the Dogs.”

We are connected 24 hours a day via Facebook, Twitter, and www. shelburnenews.com, which receives over 10,000 visits per month.

5,000 Weekly Newspapers 10,000 Monthly Website Visits Shelburne

Average Home Value: $352,686

Average Household Income: $88,381 Median resident age: 40

2,632 Households, 37.6% have young children 25% of the population are over 50 * Shelburne demographics: 2010 Census

“

MAILED TO EVERY RESIDENCE IN SHELBURNE BY THE U.S. POSTAL SERVICE! I don’t have to use anything but the Shelburne News to advertise. I have great results and all that I need right here.

I have now advertised with Shelburne News for 17 years; I’m a veteran!

”

— Dave Justice, Manager Spillanes Shelburne Village Mobil

Rates & Sizes Print Rates Size

1-5x

6-11x

12-23x

24-49x

Full

$1,048

$996

$943

$891

$838

Half

$555

$527

$500

$472

$444

Third

$398

$371

$358

$338

$318

Quarter

$279

$265

$251

$237

Eighth

$150

$143

$135

Sixteenth

$85

$80

$77

Color: 1/16, Nonprofit: $40

1/8: $50

Print Ad Sizes

Web Rates (monthly)

50x

Ad Type

Size (Pixels)

1 mo.

6 mo.

Year

Leaderboard 1000W x 90H

$250

$225

$200

Banner (3x)

1000W x 90H

$235

$212

$188

$223

Display

300W x 250H

$225

$202

$180

$128

$120

Tile Ad

150W x 150H

$175

$157

$140

$72

$68

Social Media Bonus: All web ad purchases include a

1/4, 1/3, 1/2, FP: $60

social media promotion package. Ask your rep for details.

Sizes are based on a 5-column format; 10 1/4 x 15 3/4 inch page; 2 inch column width

Web Ad Sizes Leaderboard 1000W x 90H

ShelburneNews.com Banner (3x) 1000W x 90H Full Page 10.25 x 15.75

Half Page 10.25 x 7.75

Half Page 5 x 15.75

Third Page 5 x 10

Third Page 10.25 x 5

Third Page 6x9

Display 300W x 250H

Eighth Page 4 x 5 or 5 x 4

Quarter Page 6 x 6.5

Quarter Page 5 x 7.75

Quarter Page 8x5

Quarter Page 10.25 x 4

Quarter Page 4 x 10

Classifieds and Service Directory

2.44"w x 1.50"h

Sixteenth Page 2 x 5 or 4 x 2.5

Premium Position Rates

Classifieds Section and Service Directory will appear in both The Citizen and Shelburne News at no additional cost. Ads must be prepaid. We accept Visa, MC, and checks. Prepayment discount does not apply to the Service Directory and Classified ads.

LINE Ads: 25 WORDS for $20. Additional words are $0.50 per word. Free to residents of Shelburne, Charlotte or Hinesburg (no businesses). Classified ads will appear in the Shelburne News and The Citizen newspapers and online at shelburnenews.com & thecitizenvt.com.

Real Estate: Real Estate For Sale classified ads are created in display format with a photo for $40. All other real estate ads are grouped under “Your Corner on the Market.” 50x rates apply.

Help Wanted: 50x rates apply.

Service Directory

Tile 150W x 150H

4x

8x

12x

24x

50x

$121

$184

$195

$312

$541

Front Page Banner 10.25”w x 1.25”h

6x

$195

$170

Full color included in rate

Front Faux Sticker 2.25"w x 1.75"h

1x

With ad

$250

$200

Saturate Ads

4 ads

6 ads

2”w x 2.375”h

$150

$225

Full color included in rate

Black and white

Non-Profit Discount: Please call for rates.

Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full.

Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching.

Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days.

Premium Ad Placement: Guaranteed ad placement available for an additional 15% of ad price.

Advertising Deadline: Friday prior to Thurday publication

1x

Inserts 5,000 max

Open

6x

24x

Regular

$350

$325

$300

Non profit

$325

$300

$290

Delivery of inserts: Wed. prior to publishing date

(802) 985-3091 advertising@windridgepublishing.com

The Citizen

Serving the communities of Charlotte and Hinesburg

W

RP purchased The Charlotte Citizen in May 2011 and, by September, expanded coverage to Hinesburg under its new entity, The Citizen. As the fresh face in town, we harmonize neighboring hometown happenings into one convenient publication, distributing subscription-free to every Charlotte and Hinesburg home as well as area businesses. As Charlotte is ranked among the top 10 most affluent cities in Vermont, The Citizen provides advertisers a rare avenue for marketing precisely to Vermont’s highest-in-

come consumers. We are grateful to have been welcomed into these vibrant towns, as our publication only prospers through community support.

The Citizen delivers the latest news directly from municipal meetings; Police, Fire and Rescue, and Parks and Recreation Departments; as well as Charlotte and Carpenter-Carse Libraries. We work to serve our towns with free calendar postings and nonbusiness classified listings. The Citizen stays connected through www.thecitizenvt.com, Facebook, and Twitter.

MAILED TO EVERY RESIDENCE IN CHARLOTTE & HINESBURG BY THE U.S. POSTAL SERVICE!

5,000

Weekly Newspapers

Charlotte

$516,370 Average Household Income: $91,389 Population: 3,754 1,287 Households, 42.6% have young children 25% of the population are over 50

Average Home Value:

Hinesburg

$276,900 Average Household Income: $77,841 Population: 4,340 Median resident age: 41.5 1,596 Households, 40.8% have young children 24.7% of the population are over 50 Average Home Value:

* Charlotte and Hinesburg demographics: 2010 Census

Rates & Sizes Print Rates Size

1-5x

6-11x

12-23x

24-49x

Full

$786

$747

$707

$668

$629

Half

$416

$395

$374

$354

$333

Third

$299

$284

$269

$254

$239

Quarter

$209

$199

$188

$178

$167

Eighth

$113

$107

$102

$96

$90

Sixteenth

$65

$62

$59

$55

$52

Color: 1/16, Nonprofit: $40 Print Sizes

1/8: $50

50x

1/4, 1/3, 1/2, FP: $60

Web Rates (monthly) Ad Type

Size (Pixels)

1x

6x

12x

Leaderboard 1000W x 90H

$150

$135

$120

Banner (3x)

1000W x 90H

$135

$121

$108

Display

300W x 250H

$125

$112

$100

Tile Ad

160W x 200H

$105

$94

$84

Social Media Bonus: All web ad purchases include a social media promotion package. Ask your rep for details.

Web Sizes

Sizes are based on a 5-column format; 10 1/4 x 15 3/4 inch page; 2 inch column width

Leaderboard 1000W x 90H

TheCitizenVT.com Banner (3x) 1000W x 90H Full Page 10.25 x 15.75

Half Page 10.25 x 7.75

Half Page 5 x 15.75

Third Page 5 x 10

Third Page 10.25 x 5

Third Page 6x9

Display 300W x 250H

Eighth Page 4 x 5 or 5 x 4

Quarter Page 6 x 6.5

Quarter Page 5 x 7.75

Quarter Page 8x5

Quarter Page 10.25 x 4

Quarter Page 4 x 10

Classifieds and Service Directory

2.44"w x 1.50"h

Sixteenth Page 2 x 5 or 4 x 2.5

Premium Position Rates

Classifieds Section and Service Directory will appear in both The Citizen and Shelburne News at no additional cost. Ads must be prepaid. We accept Visa, MC, and checks. Prepayment discount does not apply to the Service Directory and Classified ads.

LINE Ads: 25 WORDS for $20. Additional words are $0.50 per word. Free to residents of Shelburne, Charlotte or Hinesburg (no businesses). Classified ads will appear in the Shelburne News and The Citizen newspapers and online at shelburnenews.com & thecitizenvt.com.

Real Estate: Real Estate For Sale classified ads are created in display format with a photo for $40. All other real estate ads are grouped under “Your Corner on the Market.” 50x rates apply.

Help Wanted: 50x rates apply.

Service Directory

Tile 150W x 150H

4x

8x

12x

24x

50x

$121

$184

$195

$312

$541

Front Page Banner 10.25”w x 1.25”h

6x

$195

$170

Full color included in rate

Front Faux Sticker 2.25"w x 1.75"h

1x

With ad

$250

$200

Saturate Ads

4 ads

6 ads

2”w x 2.375”h

$150

$225

Full color included in rate

Black and white

Non-Profit Discount: Please call for rates.

Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full.

Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching.

Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days.

Premium Ad Placement: Guaranteed ad placement available for an additional 15% of ad price.

Advertising Deadline: Friday prior to Thurday publication

1x

Inserts 5,000 max

Open

6x

24x

Regular

$350

$325

$300

Non profit

$325

$300

$290

Delivery of inserts: Wed. prior to publishing date

(802) 985-3091 advertising@windridgepublishing.com

SMART MARKETING MADE EASY!

S

helburne News and The Citizen are part of the Burlington Area Newspaper Group (BANG) which consists of seven community newspapers in and around Chittenden County with over 100,000 total readership.

Working with your Wind Ridge Publishing sales executive, your ad can be placed in a minimum of three newspapers (or all seven), which include: The Citizen (5,000) (Charlotte/Hinesburg), So. Burlington’s The Other Paper (9,750), Shelburne News (5,000), Stowe Reporter (5,000), The Valley Reporter (3,700) (Waitsfield/Warren), Williston Observer (7,000), and Waterbury Record (4,500)

Save time and money when you advertise in 3 or more community newspapers through BANG.

The Citizen Serving the Communities of Charlotte and Hinesburg

What Shelburne Reads

Reach over 100,000 readers in 8 thriving communities… with just one phone call.

“

Working with BANG on our ad placements has always been an easy and rewarding process. The staff is nice and competent, and the ad space we get is great for the price!

”

— Cristina Alicea­­ Producing Artistic Director, Vermont Stage Company

REPORTER

WATERBURYRECORD

BANG RATE

CIRCULATION

The Citizen (Charlotte/Hinesburg)

$350

5,000

So. Burlington Other Paper

$728

9,750

Shelburne News

$350

5,000

Stowe Reporter

$489

5,000

Valley Reporter

$349

3,700

Williston Observer

$467

7,000

Waterbury Record

$443

4,500

$3,176

39,950

Total

Rates are based on maximum weight of one ounce: Four 8½” x 11” pages or one 11” x 17” sheet folded in half.

Add $7 per 1,000 folding charge on pieces over 8½” x 11”.

INSERT RATES

RATES & SIZES AD SIZES

¹/8

¼

¹/8

4”w x 5”h • 5”w x 4”h

EIGHTH PAGE AD

¼

¼ 5”w x 7.75”h

6”w x 6.5”h

4”w x 10”h

4”wide x 5 ” high • 5”wide x 4 “ high

52 x ea.

24 x ea.

12 x ea.

6 x ea.

1x

Charlotte/Hinesburg

64.50

74.50

86.50

95.00

101.00

So. Burl. Other Paper

91.44

103.64

109.73

115.83

121.93

Shelburne News

84.55

89.89

94.34

97.90

103.24

Stowe Reporter

64.09

68.00

71.23

75.15

75.15

Valley Reporter

54.40

57.80

61.63

64.94

67.83

Williston Observer

64.97

75.65

87.22

98.79

119.26

Waterbury Record

53.80

55.76

58.82

61.88

61.88

$477.75

$525.23

$569.47

$609.49

$650.29

Total

½ ¹/3

12 x ea.

6 x ea.

5”w x 15.5”h

10.25”w x 7.75”h

10.25”w x 15.5”h

BANG newspapers publish weekly on Thursdays.

Color is an additional $50 per newspaper.

Call for insert rates.

HALF PAGE AD

QUARTER PAGE AD 24 x ea.

½

6”w x 9”h

5” wide x 15.5” high • 10.25” wide x 7.75” high

5” wide x 7.75” high • 6” wide x 6.5” high • 4” wide x 10” high

52 x ea.

full

1x

52 x ea.

24 x ea.

12 x ea.

6 x ea.

1x

Charlotte/Hinesburg

98.00

123.00

148.00

168.00

188.00

Charlotte/Hinesburg

260.00

304.38

322.18

331.08

338.20

So. Burl. Other Paper

179.55

203.49

215.46

227.43

239.41

So. Burl. Other Paper

352.44

399.43

422.92

446.42

469.92

Shelburne News

156.64

163.76

172.66

181.56

191.35

Shelburne News

339.98

358.67

367.57

377.36

383.59

Stowe Reporter

120.53

128.18

136.00

150.28

150.28

Stowe Reporter

219.69

248.35

263.50

276.02

291.17

Valley Reporter

102.34

115.60

123.25

129.88

135.66

Valley Reporter

192.69

210.80

223.98

238.80

262.85

Williston Observer

125.49

151.30

172.66

191.35

231.40

Williston Observer

244.75

299.93

334.64

381.81

457.46

Waterbury Record

100.64

111.52

117.64

123.76

123.76

Waterbury Record

185.10

205.20

216.07

227.93

239.79

Total

$883.19

$996.85 $1085.67 $1172.26 $1259.86

Total

THIRD PAGE AD

FULL PAGE AD

6” wide x 9” high

52 x ea.

24 x ea.

12 x ea.

$1794.65 $2026.76 $2150.86 $2279.42 $2442.98 10.25” wide x 15.5” high

6 x ea.

52 x ea.

1x

24 x ea.

12 x ea.

6 x ea.

1x

Charlotte/Hinesburg

150.00

180.00

210.00

240.00

270.00

Charlotte/Hinesburg

496.00

546.00

596.00

646.00

696.00

So. Burl. Other Paper

242.74

274.60

290.76

306.91

323.07

So. Burl. Other Paper

642.13

727.75

770.56

813.37

856.18

Shelburne News

250.98

262.55

271.45

279.46

292.81

Shelburne News

646.14

681.74

699.54

717.34

729.80

Stowe Reporter

162.72

173.04

183.60

192.32

202.67

Stowe Reporter

426.87

467.06

496.70

527.00

582.34

Valley Reporter

138.16

146.88

156.06

166.39

183.14

Valley Reporter

367.59

396.57

421.60

447.95

503.29

Williston Observer

178.00

204.70

230.51

260.77

314.17

Williston Observer

489.50

593.63

669.28

750.27

908.69

Waterbury Record

135.87

142.98

150.55

158.81

167.08

Waterbury Record

351.77

389.98

410.41

432.14

479.57

Total

$1258.47 $1384.75 $1492.93 $1604.66 $1752.94

Total

$3420.00 $3802.73 $4064.09 $4334.07 $4755.87

DestinationVT

D

estination VT hit shelves in 1999 as a monthly publication supported by the Burlington International Airport. Undergoing a 21st-century transformation, Destination VT became a quarterly magazine in 2013, providing both Vermont natives and transplants, day-trippers and vacationers, with a snapshot of the Green Mountain State’s artistic and cultural landscape. Each issue features local restaurants and activities, talented artists and writers, as well as socially-responsible Vermont companies. The magazine meets its readers from Vermont’s Welcome Centers; lobbies of area hotels, restaurants, and supermarkets; BTV Airport; and 24/7 via www.destinationvt.com, Twitter, and Facebook.

IN THE PAST 12 MONTHS...

99% of visitors dined out during their stay 75% drove to Vermont 95% listed shopping as one of their vacation activities 50% are likely to return 1-3 times per year on average 64% are likely to visit Vermont again within the next 12 months * Portland Research Group

DestinationVT WINTER 2013

www.destinationvt.com

WINTER EDITION 2013-14

destinationvt.co m

BURTON SNO WBOARDS SOCIALLY RE SPONS IBLE BUSINES S

CHIEF DON ST EVENS

& THE NULHEG AN ABENAKI

ARTSRIOT

DESTROYING

NT VERMO013-14 R2 WINTE NTS EVE AR D CALEN E! INSID

APATHY

CAMI DAVIS

VERMONT AR TIST

ARTS // CULT URE

// TOURISM //

PEOPLE // FO O

ARTS // CULTURE // TOURISM // PEOPLE // FOOD

D

Rates & Sizes Display Rates & Sizes RATES Back Page $1700 8.375 x 10.75 Inside Front Cover $1500 8.375 x 10.75 Page 3 $1500 8.375 x 10.75 Full Page $1300 8.375 x 10.75 Two-Thirds Page $1000 4.77 x 9.5 Half Page $800 7.25 x 4.65 Third Page $600 4.77 x 4.65 Quarter Page $450 3.5 x 4.65 Sixth Page $300 2.3 x 4.65 or 3.5 x 3 Eighth Page $250 3.5 x 2.3 Twelfth Page $166 2.3 x 2.2 FULL COLOR!

PRINT AD SIZES Full Page (with bleed) 8.375 x 10.75

Social Media Bonus: All web ad

purchases include a social media promotion package. Ask your rep for details.

DEADLINES

Spring (Mar/Apr/May) Feb 7 Summer (June/July/Aug) May 7 Fall (Sept/Oct/Nov) Aug 7 Winter (Dec/Jan/Feb) Nov 7

Half Page 7.25 x 4.65

Third Page 4.77 x 4.65

DISTRIBUTION

Over 20,000 copies of Destination VT are distributed to Vermont Welcome Centers, BTV Airport, select resorts, hotels, museums, restaurants, breweries, and businesses throughout Burlington, So. Burlington, Shelburne, Charlotte, Hinesburg, Richmond, Stowe, Waterbury, St. Albans, and Grand Isle County. Pick up a free magazine at one of these many convenient locations.

WEB AD SIZES Leaderboard 1000W x 90H

DestinationVT.com

Trim size 8.125 x 10.5

Banner (3x) 1000W x 90H

Live area 7.25 x 9.5

Quarter Page 3.5 x 4.65

One year contract 10% Half year contract 5% Prepayment 2% Non profit 10%

Leaderboard $300 1000 W x 90 H Banner (3x) $150 1000 W x 90 H Display $150 300 W x 250 H Tile Ad $100 160 W x 160 H

Sizes based on a 3-column format; 8.125 x 10.5 inch page; 2.3 inch column width

Two Thirds Page 4.77 x 9.5

DISCOUNTS

MONTHLY WEB RATES

Display 300W x 250H Sixth Page 2.3 x 4.65 or 3.5 x 3

Eighth Page 3.5 x 2.3

Twelfth Page 2.3 x 2.2

Tile 150W x 150H

Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full.

Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching.

(802) 985-3091 Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days. advertising@windridgepublishing.com Production Charges: Additional ad work that requires more than 1 hour will incur a $50 production charge.

ARTS // CULTURE // TOURISM // PEOPLE // FOOD

WRP

(802) 985-3091

advertising@windridgepublishing.com