Wind Ridge Publishing
(802) 985-3091
advertising@windridgepublishing.com
Contact Information Phone: 802.985.3091 Fax: 802.985.5403 Email: advertising@windridgepublishing.com Mailing address: Post Office Box 752 Shelburne, Vermont 05482
Wind Ridge Publishing
I
n an ever-evolving media market, Wind Ridge Publishing, Inc. (WRP) is a steadfast news outlet for Vermont’s diverse readership. Since printing our first newsletter over 40 years ago, we now proudly publish the Shelburne News and The Citizen community newspapers as well as Destination VT magazine. As a source for hometown news, we believe these are not only our publications; they are yours. Our weekly papers greet every Shelburne, Charlotte, and Hinesburg resident at their mailbox, free of charge, and our magazine is distributed throughout greater Burlington and beyond. While the Green Mountain State is our audience, it’s also our home. Locally-owned WRP succeeds due to mutual support with other companies. By distributing to hundreds of homes and businesses, we hope our publications help our communities and neighboring establishments thrive. We don’t just publish for Vermonters – we publish because of Vermonters. The Shelburne News originates as a newsletter, first printed in 1967. In 1992, the Shelburne News transitions into a weekly publication.
DestinationVT hits shelves in 1999 as a monthly publication supported by the Burlington International Airport. In 2006, the Shelburne News first hosts the Shelburne Community School community service internship program. WRP begins publicizing and marketing the Holiday Stroll in 2007. This event is a community-wide celebration of the Christmas season, coordinated by Shelburne’s Parks and Recreation department. Beginning in 2010, WRP sponsors Shelburne Museum’s annual canine extravaganza, “Shelburne Museum
“
Goes to the Dogs.” A portion of event proceeds benefit local dog rescue groups and humane societies.
WRP purchases The Charlotte Citizen in 2011 and expands coverage to Hinesburg under its new entity—The Citizen. In 2013, DestinationVT transforms into a quarterly arts and culture magazine. Each issue features local restaurants and activities, talented artists and writers, as well as socially-responsible Vermont companies. Writer and Charlotte resident Rebecca Foster begins the ecologically-minded editorial, “Carpe Greenum,” in July 2013. After one issue, VTDigger.org requests to publish the column online, a great honor for The Citizen. In 2014, Destination VT expands distribution into St. Albans.
Dear Wind Ridge Publishing, I would like to thank the Shelburne News for helping make our new store, Common Deer, so successful. Our advertising rep has made us feel so welcome. During our busy holiday season, he worked around our schedule to make sure our ads made deadline—and also kept us informed of upcoming events in the Village. Our customers tell us on a regular basis that they saw our ad in the Shelburne News. Supporting our local paper is very important, and it is evident that the Shelburne community reads and supports their local paper. We look forward to doing a lot of advertising in the Shelburne News.
”
— Sharon W. Beal Co-Owner of Common Deer
“What Shelburne Reads”
T
he Shelburne News has been a community staple for more than four decades, first published in 1967 as “Shelburne: A Newsletter” by resident Phyllis Deming. The paper transitioned into a weekly publication in 1992, now distributed free-of-charge to every Shelburne residence and area business. As Shelburne is ranked the third most affluent city in Vermont, we provide advertisers with a rare avenue for marketing precisely to Vermont’s highest-income consumers. Shelburne News delivers the latest news directly from municipal meetings; Police, Fire and Rescue, and Parks and Recreation Departments; as well as the Pierson Library. We work to serve
our towns with free calendar postings and nonbusiness classified listings. Each issue spotlights one of our thousands of notable neighbors in the column “People of Shelburne” and features a local high school athlete in “Covering the Field.” We are dedicated to giving back to the community well beyond our newspaper pages. Shelburne News hosts Shelburne Community School’s community service internship program, and proudly sponsors the annual canine extravaganza and benefit event, “Shelburne Museum Goes to the Dogs.” We are connected 24 hours a day via Facebook, Twitter, and www. shelburnenews.com, which receives over 10,000 visits per month.
5,000 Weekly Newspapers 10,000 Monthly Website Visits Shelburne
Average Home Value: $352,686
Average Household Income: $88,381 Median resident age: 40
2,632 Households, 37.6% have young children 25% of the population are over 50 * Shelburne demographics: 2010 Census
“
MAILED TO EVERY RESIDENCE IN SHELBURNE BY THE U.S. POSTAL SERVICE! I don’t have to use anything but the Shelburne News to advertise. I have great results and all that I need right here. I have now advertised with Shelburne News for 17 years; I’m a veteran!
”
— Dave Justice, Manager Spillanes Shelburne Village Mobil
Rates & Sizes Print Rates Size
1-5x
6-11x
12-23x
24-49x
Full
$1,048
$996
$943
$891
$838
Half
$555
$527
$500
$472
$444
Third
$398
$371
$358
$338
$318
Quarter
$279
$265
$251
$237
Eighth
$150
$143
$135
Sixteenth
$85
$80
$77
Color: 1/16, Nonprofit: $40
1/8: $50
Print Ad Sizes
Web Rates (monthly)
50x
Ad Type
Size (Pixels)
1 mo.
6 mo.
Year
Leaderboard 1000W x 90H
$250
$225
$200
Banner (3x)
1000W x 90H
$235
$212
$188
$223
Display
300W x 250H
$225
$202
$180
$128
$120
Tile Ad
150W x 150H
$175
$157
$140
$72
$68
Social Media Bonus: All web ad purchases include a
1/4, 1/3, 1/2, FP: $60
social media promotion package. Ask your rep for details.
Sizes are based on a 5-column format; 10 1/4 x 15 3/4 inch page; 2 inch column width
Web Ad Sizes Leaderboard 1000W x 90H
ShelburneNews.com Banner (3x) 1000W x 90H Full Page 10.25 x 15.75
Half Page 10.25 x 7.75
Half Page 5 x 15.75
Third Page 5 x 10
Third Page 10.25 x 5
Third Page 6x9
Display 300W x 250H
Eighth Page 4 x 5 or 5 x 4
Quarter Page 6 x 6.5
Quarter Page 5 x 7.75
Quarter Page 8x5
Quarter Page 10.25 x 4
Quarter Page 4 x 10
Classifieds and Service Directory
2.44"w x 1.50"h
Sixteenth Page 2 x 5 or 4 x 2.5
Premium Position Rates
Classifieds Section and Service Directory will appear in both The Citizen and Shelburne News at no additional cost. Ads must be prepaid. We accept Visa, MC, and checks. Prepayment discount does not apply to the Service Directory and Classified ads. LINE Ads: 25 WORDS for $20. Additional words are $0.50 per word. Free to residents of Shelburne, Charlotte or Hinesburg (no businesses). Classified ads will appear in the Shelburne News and The Citizen newspapers and online at shelburnenews.com & thecitizenvt.com. Real Estate: Real Estate For Sale classified ads are created in display format with a photo for $40. All other real estate ads are grouped under “Your Corner on the Market.” 50x rates apply. Help Wanted: 50x rates apply.
Service Directory
Tile 150W x 150H
4x
8x
12x
24x
50x
$121
$184
$195
$312
$541
Front Page Banner 10.25”w x 1.25”h
6x
$195
$170
Full color included in rate
Front Faux Sticker 2.25"w x 1.75"h
1x
With ad
$250
$200
Saturate Ads
4 ads
6 ads
2”w x 2.375”h
$150
$225
Full color included in rate
Black and white
Non-Profit Discount: Please call for rates. Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full. Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching. Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days. Premium Ad Placement: Guaranteed ad placement available for an additional 15% of ad price.
Advertising Deadline: Friday prior to Thurday publication
1x
Inserts 5,000 max
Open
6x
24x
Regular
$350
$325
$300
Non profit
$325
$300
$290
Delivery of inserts: Wed. prior to publishing date
(802) 985-3091 advertising@windridgepublishing.com
The Citizen
Serving the communities of Charlotte and Hinesburg
W
RP purchased The Charlotte Citizen in May 2011 and, by September, expanded coverage to Hinesburg under its new entity, The Citizen. As the fresh face in town, we harmonize neighboring hometown happenings into one convenient publication, distributing subscription-free to every Charlotte and Hinesburg home as well as area businesses. As Charlotte is ranked among the top 10 most affluent cities in Vermont, The Citizen provides advertisers a rare avenue for marketing precisely to Vermont’s highest-in-
come consumers. We are grateful to have been welcomed into these vibrant towns, as our publication only prospers through community support. The Citizen delivers the latest news directly from municipal meetings; Police, Fire and Rescue, and Parks and Recreation Departments; as well as Charlotte and Carpenter-Carse Libraries. We work to serve our towns with free calendar postings and nonbusiness classified listings. The Citizen stays connected through www.thecitizenvt.com, Facebook, and Twitter.
MAILED TO EVERY RESIDENCE IN CHARLOTTE & HINESBURG BY THE U.S. POSTAL SERVICE!
5,000
Weekly Newspapers
Charlotte
$516,370 Average Household Income: $91,389 Population: 3,754 1,287 Households, 42.6% have young children 25% of the population are over 50
Average Home Value:
Hinesburg
$276,900 Average Household Income: $77,841 Population: 4,340 Median resident age: 41.5 1,596 Households, 40.8% have young children 24.7% of the population are over 50 Average Home Value:
* Charlotte and Hinesburg demographics: 2010 Census
Rates & Sizes Print Rates Size
1-5x
6-11x
12-23x
24-49x
Full
$786
$747
$707
$668
$629
Half
$416
$395
$374
$354
$333
Third
$299
$284
$269
$254
$239
Quarter
$209
$199
$188
$178
$167
Eighth
$113
$107
$102
$96
$90
Sixteenth
$65
$62
$59
$55
$52
Color: 1/16, Nonprofit: $40 Print Sizes
1/8: $50
50x
1/4, 1/3, 1/2, FP: $60
Web Rates (monthly) Ad Type
Size (Pixels)
1x
6x
12x
Leaderboard 1000W x 90H
$150
$135
$120
Banner (3x)
1000W x 90H
$135
$121
$108
Display
300W x 250H
$125
$112
$100
Tile Ad
160W x 200H
$105
$94
$84
Social Media Bonus: All web ad purchases include a social media promotion package. Ask your rep for details.
Web Sizes
Sizes are based on a 5-column format; 10 1/4 x 15 3/4 inch page; 2 inch column width
Leaderboard 1000W x 90H
TheCitizenVT.com Banner (3x) 1000W x 90H Full Page 10.25 x 15.75
Half Page 10.25 x 7.75
Half Page 5 x 15.75
Third Page 5 x 10
Third Page 10.25 x 5
Third Page 6x9
Display 300W x 250H
Eighth Page 4 x 5 or 5 x 4
Quarter Page 6 x 6.5
Quarter Page 5 x 7.75
Quarter Page 8x5
Quarter Page 10.25 x 4
Quarter Page 4 x 10
Classifieds and Service Directory
2.44"w x 1.50"h
Sixteenth Page 2 x 5 or 4 x 2.5
Premium Position Rates
Classifieds Section and Service Directory will appear in both The Citizen and Shelburne News at no additional cost. Ads must be prepaid. We accept Visa, MC, and checks. Prepayment discount does not apply to the Service Directory and Classified ads. LINE Ads: 25 WORDS for $20. Additional words are $0.50 per word. Free to residents of Shelburne, Charlotte or Hinesburg (no businesses). Classified ads will appear in the Shelburne News and The Citizen newspapers and online at shelburnenews.com & thecitizenvt.com. Real Estate: Real Estate For Sale classified ads are created in display format with a photo for $40. All other real estate ads are grouped under “Your Corner on the Market.” 50x rates apply. Help Wanted: 50x rates apply.
Service Directory
Tile 150W x 150H
4x
8x
12x
24x
50x
$121
$184
$195
$312
$541
Front Page Banner 10.25”w x 1.25”h
6x
$195
$170
Full color included in rate
Front Faux Sticker 2.25"w x 1.75"h
1x
With ad
$250
$200
Saturate Ads
4 ads
6 ads
2”w x 2.375”h
$150
$225
Full color included in rate
Black and white
Non-Profit Discount: Please call for rates. Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full. Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching. Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days. Premium Ad Placement: Guaranteed ad placement available for an additional 15% of ad price.
Advertising Deadline: Friday prior to Thurday publication
1x
Inserts 5,000 max
Open
6x
24x
Regular
$350
$325
$300
Non profit
$325
$300
$290
Delivery of inserts: Wed. prior to publishing date
(802) 985-3091 advertising@windridgepublishing.com
SMART MARKETING MADE EASY!
S
helburne News and The Citizen are part of the Burlington Area Newspaper Group (BANG) which consists of seven community newspapers in and around Chittenden County with over 100,000 total readership.
Working with your Wind Ridge Publishing sales executive, your ad can be placed in a minimum of three newspapers (or all seven), which include: The Citizen (5,000) (Charlotte/Hinesburg), So. Burlington’s The Other Paper (9,750), Shelburne News (5,000), Stowe Reporter (5,000), The Valley Reporter (3,700) (Waitsfield/Warren), Williston Observer (7,000), and Waterbury Record (4,500)
Save time and money when you advertise in 3 or more community newspapers through BANG.
The Citizen Serving the Communities of Charlotte and Hinesburg
What Shelburne Reads
Reach over 100,000 readers in 8 thriving communities… with just one phone call.
“
Working with BANG on our ad placements has always been an easy and rewarding process. The staff is nice and competent, and the ad space we get is great for the price!
”
— Cristina Alicea Producing Artistic Director, Vermont Stage Company
REPORTER
WATERBURYRECORD
BANG RATE
CIRCULATION
The Citizen (Charlotte/Hinesburg)
$350
5,000
So. Burlington Other Paper
$728
9,750
Shelburne News
$350
5,000
Stowe Reporter
$489
5,000
Valley Reporter
$349
3,700
Williston Observer
$467
7,000
Waterbury Record
$443
4,500
$3,176
39,950
Total
Rates are based on maximum weight of one ounce: Four 8½” x 11” pages or one 11” x 17” sheet folded in half. Add $7 per 1,000 folding charge on pieces over 8½” x 11”.
INSERT RATES
RATES & SIZES AD SIZES
¹/8
¼
¹/8
4”w x 5”h • 5”w x 4”h
EIGHTH PAGE AD
¼
¼ 5”w x 7.75”h
6”w x 6.5”h
4”w x 10”h
4”wide x 5 ” high • 5”wide x 4 “ high
52 x ea.
24 x ea.
12 x ea.
6 x ea.
1x
Charlotte/Hinesburg
64.50
74.50
86.50
95.00
101.00
So. Burl. Other Paper
91.44
103.64
109.73
115.83
121.93
Shelburne News
84.55
89.89
94.34
97.90
103.24
Stowe Reporter
64.09
68.00
71.23
75.15
75.15
Valley Reporter
54.40
57.80
61.63
64.94
67.83
Williston Observer
64.97
75.65
87.22
98.79
119.26
Waterbury Record
53.80
55.76
58.82
61.88
61.88
$477.75
$525.23
$569.47
$609.49
$650.29
Total
½ ¹/3
12 x ea.
6 x ea.
5”w x 15.5”h
10.25”w x 7.75”h
10.25”w x 15.5”h
BANG newspapers publish weekly on Thursdays.
Color is an additional $50 per newspaper. Call for insert rates. HALF PAGE AD
QUARTER PAGE AD 24 x ea.
½
6”w x 9”h
5” wide x 15.5” high • 10.25” wide x 7.75” high
5” wide x 7.75” high • 6” wide x 6.5” high • 4” wide x 10” high
52 x ea.
full
1x
52 x ea.
24 x ea.
12 x ea.
6 x ea.
1x
Charlotte/Hinesburg
98.00
123.00
148.00
168.00
188.00
Charlotte/Hinesburg
260.00
304.38
322.18
331.08
338.20
So. Burl. Other Paper
179.55
203.49
215.46
227.43
239.41
So. Burl. Other Paper
352.44
399.43
422.92
446.42
469.92
Shelburne News
156.64
163.76
172.66
181.56
191.35
Shelburne News
339.98
358.67
367.57
377.36
383.59
Stowe Reporter
120.53
128.18
136.00
150.28
150.28
Stowe Reporter
219.69
248.35
263.50
276.02
291.17
Valley Reporter
102.34
115.60
123.25
129.88
135.66
Valley Reporter
192.69
210.80
223.98
238.80
262.85
Williston Observer
125.49
151.30
172.66
191.35
231.40
Williston Observer
244.75
299.93
334.64
381.81
457.46
Waterbury Record
100.64
111.52
117.64
123.76
123.76
Waterbury Record
185.10
205.20
216.07
227.93
239.79
Total
$883.19
$996.85 $1085.67 $1172.26 $1259.86
Total
THIRD PAGE AD
FULL PAGE AD
6” wide x 9” high
52 x ea.
24 x ea.
12 x ea.
$1794.65 $2026.76 $2150.86 $2279.42 $2442.98 10.25” wide x 15.5” high
6 x ea.
52 x ea.
1x
24 x ea.
12 x ea.
6 x ea.
1x
Charlotte/Hinesburg
150.00
180.00
210.00
240.00
270.00
Charlotte/Hinesburg
496.00
546.00
596.00
646.00
696.00
So. Burl. Other Paper
242.74
274.60
290.76
306.91
323.07
So. Burl. Other Paper
642.13
727.75
770.56
813.37
856.18
Shelburne News
250.98
262.55
271.45
279.46
292.81
Shelburne News
646.14
681.74
699.54
717.34
729.80
Stowe Reporter
162.72
173.04
183.60
192.32
202.67
Stowe Reporter
426.87
467.06
496.70
527.00
582.34
Valley Reporter
138.16
146.88
156.06
166.39
183.14
Valley Reporter
367.59
396.57
421.60
447.95
503.29
Williston Observer
178.00
204.70
230.51
260.77
314.17
Williston Observer
489.50
593.63
669.28
750.27
908.69
Waterbury Record
135.87
142.98
150.55
158.81
167.08
Waterbury Record
351.77
389.98
410.41
432.14
479.57
Total
$1258.47 $1384.75 $1492.93 $1604.66 $1752.94
Total
$3420.00 $3802.73 $4064.09 $4334.07 $4755.87
DestinationVT
D
estination VT hit shelves in 1999 as a monthly publication supported by the Burlington International Airport. Undergoing a 21st-century transformation, Destination VT became a quarterly magazine in 2013, providing both Vermont natives and transplants, day-trippers and vacationers, with a snapshot of the Green Mountain State’s artistic and cultural landscape. Each issue features local restaurants and activities, talented artists and writers, as well as socially-responsible Vermont companies. The magazine meets its readers from Vermont’s Welcome Centers; lobbies of area hotels, restaurants, and supermarkets; BTV Airport; and 24/7 via www.destinationvt.com, Twitter, and Facebook.
IN THE PAST 12 MONTHS...
99% of visitors dined out during their stay 75% drove to Vermont 95% listed shopping as one of their vacation activities 50% are likely to return 1-3 times per year on average 64% are likely to visit Vermont again within the next 12 months * Portland Research Group
DestinationVT WINTER 2013
www.destinationvt.com
WINTER EDITION 2013-14
destinationvt.co m
BURTON SNO WBOARDS SOCIALLY RE SPONS IBLE BUSINES S
CHIEF DON ST EVENS
& THE NULHEG AN ABENAKI
ARTSRIOT
DESTROYING
NT VERMO013-14 R2 WINTE NTS EVE AR D CALEN E! INSID
APATHY
CAMI DAVIS
VERMONT AR TIST
ARTS // CULT URE
// TOURISM //
PEOPLE // FO O
ARTS // CULTURE // TOURISM // PEOPLE // FOOD
D
Rates & Sizes Display Rates & Sizes RATES Back Page $1700 8.375 x 10.75 Inside Front Cover $1500 8.375 x 10.75 Page 3 $1500 8.375 x 10.75 Full Page $1300 8.375 x 10.75 Two-Thirds Page $1000 4.77 x 9.5 Half Page $800 7.25 x 4.65 Third Page $600 4.77 x 4.65 Quarter Page $450 3.5 x 4.65 Sixth Page $300 2.3 x 4.65 or 3.5 x 3 Eighth Page $250 3.5 x 2.3 Twelfth Page $166 2.3 x 2.2 FULL COLOR!
PRINT AD SIZES Full Page (with bleed) 8.375 x 10.75
Social Media Bonus: All web ad
purchases include a social media promotion package. Ask your rep for details.
DEADLINES
Spring (Mar/Apr/May) Feb 7 Summer (June/July/Aug) May 7 Fall (Sept/Oct/Nov) Aug 7 Winter (Dec/Jan/Feb) Nov 7
Half Page 7.25 x 4.65
Third Page 4.77 x 4.65
DISTRIBUTION
Over 20,000 copies of Destination VT are distributed to Vermont Welcome Centers, BTV Airport, select resorts, hotels, museums, restaurants, breweries, and businesses throughout Burlington, So. Burlington, Shelburne, Charlotte, Hinesburg, Richmond, Stowe, Waterbury, St. Albans, and Grand Isle County. Pick up a free magazine at one of these many convenient locations.
WEB AD SIZES Leaderboard 1000W x 90H
DestinationVT.com
Trim size 8.125 x 10.5
Banner (3x) 1000W x 90H
Live area 7.25 x 9.5
Quarter Page 3.5 x 4.65
One year contract 10% Half year contract 5% Prepayment 2% Non profit 10%
Leaderboard $300 1000 W x 90 H Banner (3x) $150 1000 W x 90 H Display $150 300 W x 250 H Tile Ad $100 160 W x 160 H
Sizes based on a 3-column format; 8.125 x 10.5 inch page; 2.3 inch column width
Two Thirds Page 4.77 x 9.5
DISCOUNTS
MONTHLY WEB RATES
Display 300W x 250H Sixth Page 2.3 x 4.65 or 3.5 x 3
Eighth Page 3.5 x 2.3
Twelfth Page 2.3 x 2.2
Tile 150W x 150H
Pre-Payment Discount: Pre-pay annual contract and receive a 2% discount. Only applies to contracts paid in full. Acceptable Ad Formats: Digital format preferred. PDF is the preferred format to receive electronic files. Set resolution to 300 dpi and embed fonts. InDesign files with ALL supporting fonts and images included can also be submitted. We DO NOT ACCEPT Quark, Microsoft Word, Publisher, Corel Draw, Freehand or Adobe PageMaker files. All ads must be submitted as CMYK. No RGB or spot color. Photos in ads should be at 300 dpi for best reproduction results. For accuracy, all ads should be accompanied by a proof. We do not guarantee exact color matching. (802) 985-3091 Finance Charges: 1.5% monthly finance charges will be applied to any unpaid balances after 30 days. advertising@windridgepublishing.com Production Charges: Additional ad work that requires more than 1 hour will incur a $50 production charge.
ARTS // CULTURE // TOURISM // PEOPLE // FOOD
WRP
(802) 985-3091
advertising@windridgepublishing.com