Windsor Marketing & Brokerage

WELCOME

Welcome to Windsor Real Estate. Thank you for taking the time to learn about our capabilities. As the in-house residential brokerage firm for Windsor, we believe we have a special responsibility to the Windsor community, which we fulfill with an approach that is holistic, strategically focused and mindful of enhancing the value and unique character of this elegant private community and the homes within it.

This brochure provides details about Windsor Real Estate’s comprehensive marketing and brokerage services. In the event you decide to sell your Windsor residence and/or acquire a new one, we look forward to discussing your particular needs and answering any questions you may have.

Every property Members list with us is promoted with Windsor-branded custom marketing materials and high-profile print and digital advertising campaigns. Personal tours for prospective buyers are conducted by our sales team, who have a deep understanding of the Co-Founders’ original vision for Windsor, the architectural design code and lifestyle of Windsor, current market conditions as well as the latest information about in-progress and impending enhancements to the community.

Throughout the year, Windsor Real Estate works with a New York City-based public relations firm to raise awareness about Windsor in key national and international markets and at Windsor through invitation-only special events and media coverage in select publications. This PR effort is part of our ongoing program of cultivating relationships with potential buyers, including people who are not yet actively searching for a new Florida residence.

MARKETING

Windsor Real Estate sales associates work with Windsor’s marketing department to gauge market interest and develop and implement marketing plans designed to reach a highly targeted audience of affluent prospective buyers worldwide. In addition to launching advertising campaigns, we tap into strong relationships with the luxury brokerage community, Windsor Members as well as our proprietary database of well qualified buyers to identify prospects who are actively seeking the type of properties being listed.

MARKETING

PROFESSIONALLY DESIGNED CUSTOM MARKETING MATERIALS

Custom print and digital marketing materials, including advertisements and a multi-page brochure, highlight what makes each residence uniquely appealing and valuable. Under the direction of the sales associates, photography, graphic design and copywriting are all done by outside professionals with expertise in luxury residential real estate. Advertisements and brochures are designed in keeping with Windsor’s elegant and distinct brand style.

CUSTOM DESIGNED PROPERTY BROCHURE FEATURING PROFESSIONAL PHOTOGRAPHY

PRINT ADVERTISEMENTS SHOWCASING THE ARCHITECTURE, DESIGN AND LIFESTYLE AT WINDSOR

2165

THOMAS COURT

MARKETING

BI-MONTHLY PROPERTIES NEWSLETTER WITH

FEATURED PROPERTY

PROPERTY SPECIFIC EMAILS SENT TO OUR EXCLUSIVE MAILING LIST OF INTERESTED AND QUALIFIED BUYERS

61%

OPEN RATE

AWARD-WINNING PHOTOGRAPHY AND VIDEOGRAPHY OF ICONIC RESIDENCES

Custom marketing materials feature photography of the residence by top professionals, including high-profile lifestyle and architectural photographers

Carmel Brantley, Jessica Glynn and Daisy Burns, whose work has been featured in The New York Times , The Wall Street Journal , Architectural Digest and Elle Décor among other prestigious publications.

Each residence receives a professionally produced video by leading videographer and producer Nick Verola. Videos feature a complete home tour including aerial drone footage and are shared across multiple digital platforms.

Windsor Real Estate ensures that residential advertisements with magazine-quality photography appear in the most impactful locations in the print and digital editions of the world’s most distinguished lifestyle, financial and business publications.

PRINT ADVERTISEMENTS OF INDIVIDUAL AND LISTINGS IN LEADING PUBLICATIONS

DIGITAL ADVERTISEMENTS FEATURING

MARKETING

Windsor and its residences are promoted across multiple media platforms, including with beautifully designed advertisements in high-profile publications such as The Wall Street Journal, Veranda, Town & Country and Nantucket Today

MARKETING

FEATURED ON THE WINDSOR WEBSITE AND SOCIAL MEDIA

Every property represented by Windsor Real Estate is featured in the “Offerings” section of the Windsor website, which is just one click from the home page. The website receives on average 7,800 unique visits each month. Each listing page includes numerous photographs, a summary description of the property, a video, floor plans and a downloadable brochure. Hotlinks enable people to easily contact sales associates or share the listing on various social media platforms. Windsor partners with an SEO firm to ensure the website is optimized to maximize search and overall visibility of all content. All listings are also posted on Windsor’s Facebook and Instagram feeds.

MARKETING

POWERFUL SOCIAL MEDIA PRESENCE

Windsor’s marketing department and outside digital partner work together to maintain an active presence on leading social media platforms, including Facebook, Instagram, X, YouTube and LinkedIn. With more than 11,000 Instagram followers and more than 10,000 Facebook followers, Windsor’s social media campaign compares favorably to top private clubs and the luxury brokerage community. Posts feature residential listings, highlights and photos from exclusive special events, links to media coverage and brand messaging. Performance analytical reports are shared with all property listers.

PAID ADVERTISEMENTS AND DEDICATED

POSTS FOR PROPERTY LISTINGS TARGETED TO INTERESTED AND QUALIFIED BUYERS

ACTIVELY ENGAGED ON INSTAGRAM WITH PROPERTY LISTINGS, ADVERTISEMENTS, AND FREQUENT LIFESTYLE POSTS

PUBLIC RELATIONS

Windsor’s ongoing public relations activities highlight the value and unique character of the community and provide indirect support to residential sales efforts. In addition to PR work conducted in-house staff, Windsor is represented by M18, a New York City-based public relations firm specializing in luxury real estate, lifestyle, design and travel.

ARTICLES IN LEADING LIFESTYLE, TRAVEL AND DESTINATION PUBLICATIONS

In-house staff and M18 collaborate to secure coverage of Windsor’s multi-faceted community and active lifestyle. Editorial articles focused on our world-class amenities, real estate offerings, architectural heritage and strong cultural programming regularly appear in leading publications such as Town & Country , Veranda and Robb Report , among others. We also pursue regular feature listing coverage, including The Wall Street Journal’s Friday Mansion section.

EXCLUSIVE LOCAL, NATIONAL AND INTERNATIONAL EVENTS

Invitation-only special events create the opportunity for current Members and their guests to enjoy Windsor’s diverse offerings and for prospective Members to experience our community’s active and intellectually engaging lifestyle. In addition to a full calendar of seasonal events at Windsor – such as sporting, food and wine, art and music events – Windsor staff and M18 orchestrate special events in key national and global locations, including important markets such as New York City, Boston, Chicago and London.

Invitation-only social and cultural events – whether onsite at Windsor or in premiere global cities like New York City and London – create the opportunity to cultivate relationships with people who might become buyers at some point in the future.

BROKERAGE

Windsor Real Estate is served by a team of real estate and marketing professionals who have a deep understanding of the luxury market, the community’s history, architectural heritage, amenities, and cultural programming. Our sales associates represent Windsor exclusively, and are uniquely qualified and positioned to provide the most comprehensive introduction to Windsor along with the most precise information about new and impending enhancements to the community.

With over 50 years of combined experience, the Windsor sales team works as transaction brokers and have listed 98% of the community’s property listings over the past 10 years. The team has intimate knowledge of the specific guidelines, town planning principles, building placement standards and codes that create Windsor’s distinct architectural setting.

Windsor residences are priced based on accurate knowledge of historical sales information and current market conditions. Prospective buyers enjoy a personal tour of the homes that interest them as well as a complete tour of the features and amenities that set Windsor apart from all others in the region.

Conveniently located in the heart of Windsor’s Village Centre, the Real Estate office is staffed seven days a week. Our sales associates are present at every property showing to ensure the home’s unique features and design details are presented. Feedback is provided to listers promptly after showings. The office participates with local Multiple Listing Service and is engaged with a wide network of local, national and international brokers. Windsor Real Estate also hosts special events for top regional and global brokers.

EXPERIENCE TOURS

Windsor Real Estate hosts immersive tours for prospects actively seeking to acquire a home at Windsor as well as for select people we believe will become interested in the future. Designed to offer a true taste of the Windsor lifestyle, these very relaxed tours include a complimentary one or two night stay at the Windsor Suites, access to all amenities, dining at the Clubhouse and Beach Club, and an in-depth tour on the entire community, as well as invitations to special cultural and sporting events. These low-key tours contribute to Windsor’s high conversion rate with prospects who take the opportunity to stay on property and experience the lifestyle firsthand.

With intimate knowledge of every part of Windsor from the AtlanticoceanfronttotheIndianRiver,adeepunderstanding of the community’s New Urbanism architectural heritage, and the ability to host prospects overnight at the Windsor Suites, the Windsor Real Estate team is able to provide a true taste of the lifestyle our Members enjoy.

PROPERTY TOURS

Windsor Real Estate provides tours to prospective buyers that include currently listed properties as well as the entire community. They are carefully orchestrated to show Windsor and its real estate offerings to best advantage while respecting Members’ privacy. In addition, as part of the overarching mission of showcasing Windsor’s world-class style, during the peak season from fall to spring, Windsor Real Estate organizes architecture and design tours for Members and invited guests.

SOCIAL INTRODUCTIONS

Well-qualified prospective buyers who do not have family and friends at Windsor can rely upon Windsor Real Estate sales associates to facilitate social introductions to Members so they may pursue the personal recommendations required for membership. In collaboration with the Club, these introductions are handled with tact and warmth, often in the context of an intimate cocktail party and always with attention to connecting people who share similar interests.

MEET OUR TEAM

Windsor Real Estate is served by a team of real estate and marketing professionals who have a deep understanding of the luxury market, community’s history, architectural heritage, amenities and cultural programming.

ELIZABETH HANLEY

PRESIDENT & CEO, TORWEST, INC. PRESIDENT, WINDSOR REAL ESTATE, INC.

Elizabeth (Betsy) Hanley is CEO and President of Torwest, Inc., the developer of Windsor, and President of Windsor Real Estate, Inc., the community’s onsite brokerage. Ms. Hanley is responsible for overseeing all Club operations, including sporting and cultural amenities, the culinary department, finance, marketing and sales of new development and existing properties. She joined Windsor in 1996 and is one of Florida’s top producing brokers having sold over $1 billion worth of luxury real estate during her career. Prior to entering the real estate industry, Ms. Hanley was a retail broker with Merrill Lynch.

LAURIN LOTT POHL

BROKER ASSOCIATE, WINDSOR REAL ESTATE, INC.

Since joining Windsor in 2003, Laurin Lott Pohl has sold more than $300 million worth of properties throughout the community, including the full spectrum of Windsor’s real estate offerings. Ms. Lott Pohl began her career as an interior designer with NBBJ, an architectural firm in Seattle, Washington, where notable clients included Microsoft, Russell Investments and the United States G.S.A. Ms. Lott Pohl has a strong understanding of the luxury real estate market, architectural standards, current design trends and buyer preferences.

WENDY BARIN

SALES ASSOCIATE, WINDSOR REAL ESTATE, INC.

Since 2008, Wendy Barin has been a leader in Florida’s Treasure Coast and Space Coast luxury communities and has a keen understanding of the area’s luxury market. Prior to joining Windsor in 2015, Ms. Barin worked with Premier Estate Properties in Vero Beach, Treasure Coast Sotheby’s International Realty, and Sotheby’s International Realty in Orlando, Florida. At Windsor, she focuses on providing sound advice and superior customer service in the sales of existing homes, homesites, and developer product offerings.

JANE SMALLEY

MARKETING DIRECTOR

Jane Smalley is responsible for ensuring Windsor’s iconic brand is upheld across a wide platform of marketing and promotional initiatives, including the website, social media, marketing collateral and advertising for both real estate and the Club. She also oversees public relations efforts and event planning for signature marketing events, including art exhibitions, charity sporting tournaments, food and wine events and an ongoing lecture series. Prior to joining Windsor in 2010, Ms. Smalley marketed mixed-use and luxury real estate projects for Tavistock Group, Pritzker Realty and Trammell Crow Company.

THE WINDSOR REAL ESTATE ADVANTAGE

History of listing 98% of the community’s properties over the past 10 years

Intimate knowledge of the community’s unique town planning principles and building code

Acute familiarity with the existing Membership and Member referrals

Property advertisements in world leading national and international publications

Iconic branding with award winning copywriting, photography and videography

Robust website presence complemented by comprehensive information on the Windsor lifestyle

Ability to offer multi-day experience tours and accommodations in the Windsor Suites

Leading New York based PR firm representation

Continuity of professional and proven onsite real estate team

Strong digital presence across major social media platforms