JUST WILLIAMS

himself, it has some claim to being the most innovative.

From the moment he returned to the family’s exquisite Epernay headquarters after a stint at Estée Lauder (where he helped launch hazelnut-based luxury foot cream Pied Noix), Foppe, the third generation to head up the Foppe house, has been unafraid of risk and experiment.

There’s no doubt some of his ideas have backfired. Ten years on from its ill-fated launch, the company is still negotiating with a consortium of lawyers representing victims of the Foppe NV home disgorgement kit.

But Foppe’s appetite for the new has remained undimmed, with the company this year pinning its hopes on the planned June roll-out of its new “grand Can-pagne”: a series of large-format gold-plated cans, in sizes from Jeroboam to Methuselah, of its prestige cuvée, Foppe Art, complete with label illustration by Foppe’s son, Philippe Foppe.

No 3

Oli Carmichael

Founder and Auteur

Drink Your F***in’ Greens!

Is it a natural wine retailer, a pop-up restaurant, a punk brand consultancy, or all (or none) of the above?

Whatever the answer, Shoreditch-based Oli Carmichael’s “multi-valent” business

Drink Your F***in’ Greens! was everywhere in 2022.

The man himself was every bit as ubiquitous, the self-styled organic auteur’s near-constant presence on social media and at restaurant and drinks brand launches leaving many rivals wondering where on earth he finds the time to sleep.

As The Drinks Trader’s executive editor, Josh Carmichael, put it in a profile earlier this year: “Since founding his polyvalent company in late 2021, Carmichael has become the British wine trade’s disruptor-in-chief, bringing a whole new, unapologetically abrasive style of doing business to a wine world that was in danger of growing stale.

“The ‘what’ is always behind the ‘why’ and some distance from the ‘how’ and the ’when’ at Drink Your F***in’ Greens!

“But Carmichael’s 360° angle on sustainability is undeniable, and he keeps his customers, investors and rivals on their toes by curating an unstoppable stream of innovations and ideas, at all times of the day or night, so that they never quite know what Drink Your F***in’ Greens! is doing next – or now.”