IWINETC Sicily, Italy — 28 & 29 March
International Wine Tourism Conference Exhibition & Workshop
2017 edition
CONFERENCE PROGRAMME ORGANIZED BY
IN COLLABORATION WITH
CONTENTS Welcome to IWINETC . . . . . . . . . . . . . . . . . 5
Exhibitor Profiles . . . . . . . . . . . . . . . . . . . 29
A-Z Event Information . . . . . . . . . . . . . . . . . 7
Wine Tourism B2B Workshop . . . . . . . . . . . . 35
Conference Programme - Day 1 . . . . . . . . . . . 10
Sponsors & Supporters . . . . . . . . . . . . . . . . 40
Conference Programme - Day 2 . . . . . . . . . . . 18
ORGANIZED BY
IN COLLABORATION WITH
JOIN THE IWINETC COMMUNITY! Like our Facebook page: www.facebook.com/winetravel Like our photos on Instagram: @winepleasures Watch our videos on Vimeo: https://vimeo.com/winepleasures
Follow us on Twitter: https://twitter.com/iwinetc Join our group on Linkedin: www.linkedin.com/groups/3683915 Subscribe to our YouTube Channel: www.youtube.com/WinePleasures
CONTACT THE IWINETC TEAM winepleasures info@winepleasures.com
www.iwinetc.com www.winepleasures.com
While every effort has been made to ensure accuracy in the completion of this publication, the organizers and publishers cannot accept any liability for any errors or omissions. © Copyright. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means - electronic, photocopying or otherwise - without written permission of Wine Pleasures.
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WELCOME TO IWINETC 2017
On behalf of Wine Pleasures and the entire team behind IWINETC 2017, Welcome to Sicily and thank you for joining us for what I’m sure will be a very productive and enjoyable week. I would also like to take this opportunity to say an enormous thank you to all the wine tourism experience providers in Sicily and especially in the Catania region for their fantastic support. There’s no doubt that wine and culinary tourism continues to look to a bright future with many published studies (some presented here at the conference in the talk programme) pointing to continued optimism. IWINETC brings together industry professionals from over 40 countries and it remains our passion to deliver a world-class insightful conference talk programme, to drive profitable business connections at both the exhibition area and workshop event and create inspirational networking opportunities during evening events and post conference wine tasting tours. IWINETC kicked off in style with a Welcome Reception held in the Grand Hotel Villa Itría, where some 150 conference delegates enjoyed an evening of networking. Annually, IWINETC brings together a community of around 300 wine and wine and culinary tourism professionals. We strive hard to include talks based on needs and for that reason the conference programme offers 2 talks to choose from at each of the scheduled session slots and if that is not enough there is an exhibition area to keep you busy with plenty of opportunities to discover grape escape ideas and taste wines. Some exhibitors will be running competitions and raffles so make sure you take time out to participate. My hope is that your time with us in Sicily is a memorable one and you gain valuable knowledge from the conference talk programme and make many profitable business connections with industry professionals across the globe. Don’t forget to tweet @iwinetc during the IWINETC 2017 #iwinetc Have a great IWINETC!
Anthony Swift IWINETC Director
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A-Z IWINETC INFORMATION
ACCESS
COFFEE BREAKS
Wheelchair access is available from the main entrance of the IWINETC venue to the seminar rooms, exhibition area and restaurant. Toilets accessible by wheelchair are also available on each floor of the venue.
The morning coffee break on each day of the conference is free for registered conference participants and will be taken in the Exhibition area. Conference badges must be worn and shown to gain access.
ACCOMMODATION
EXHIBITION AREA
For details of accommodation in the Grand Hotel Villa Itría (IWINETC venue) and in the nearby overspill Hotel Villa Paradiso dell’Etna, please view the information on the IWINETC web site at www.iwinetc.com
Come along to the exhibitor area located in and around the IWINETC registration desk and hotel reception, discover grape escape destinations and meet with the industry in a relaxed environment. Strengthen existing relationships and meet with new contacts, friends and colleagues.
CAR PARKING FIRST AID There is a car park at the IWINETC venue. The car parking fee is included in your conference registration but to ensure a space, early arrival is recommended. The car park is not monitored. Exhibitors and/or Workshop participants can unload any weighty materials by pulling up in front of the Grand Hotel Villa Itría main entrance.
CERTIFICATE OF ATTENDANCE Certificates of Attendance will be available for delegates once the conference has finished and provided you have attended both days of the event. Certificates must be ordered and collected from the IWINETC Registration desk. There is an admin fee of €5 for each printed Certificate or €2 if requiring a digital copy only.
CLOAKROOM AND LUGGAGE STORAGE
First Aid is available for the duration of the conference. Make your way to the hotel registration desk should you require assistance.
IWINETC CONFERENCE PROGRAMME OF TALKS The IWINETC conference programme of talks offers a range of useful education delivered by industry experts. View the IWINETC programme for more information.
LUNCHES Lunches are free for registered conference delegates provided you have a luncheon ticket which you will find at the back of your badge. Access to lunch is for ticket holders only. Without a ticket access to the restaurant will not be possible. Lunches on each day of the conference will be in the Zenzero Restaurant. For lunch times please see the Conference programme.
There is a place to hang coats and bags in each of the conference rooms. A luggage storage facility is located next to the Hotel Reception Desk.
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NETWORKING EVENTS What would a trip to Sicily be without seeing its cultural delights, vineyards AND wine producers? Take advantage of the fantastic and varied social programme we have prepared for you:
purchased at the IWINETC registration desk until 16.00 on March 28th. There are a limited number of places so book early to avoid disappointment. We expect to be back at the Villa Itría Hotel by 22.00.
MONDAY 27th MARCH
WEDNESDAY 29TH MARCH
IWINETC WELCOME RECEPTION
TASTING & DINNER AT THE BENANTI WINERY
At 19.15 make your way to the Auditorium in the Hotel Villa Itría for the official IWINETC Welcome Reception. The Welcome Reception will enable you to break the ice and get better acquainted with many attendees at IWINETC. This will be your first opportunity for you to make valuable connections with like-minded professionals, who you may not have had the chance to meet with until this point. Word of advice, bring your appetite with you as you will be treated to delicious local food and wine.
At 18.00 meet in the Hotel Villa Itría reception ready to board a bus to Benanti which will depart at 18.15 sharp. Upon arrival we will be introduced to the Benanti winery and given a guided tasting followed by a wine matching dinner. Tickets are priced at just €35 (€65 for non registered conference delegates) and can be purchased at the IWINETC registration desk until 16.00 on March 29th. There are a limited number of places so book early to avoid disappointment. We expect to be back at the Villa Itría Hotel by 22.00.
Sponsored by TOURIST INFORMATION
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Visit the Sicilia Convention Bureau in the exhibition area situated in the Hotel Foyer for information on places of interest, restaurants, shopping, entertainment and local amenities to enjoy during your stay in Sicily.
TUESDAY 28th MARCH GRAND TASTING OF ETNA WINES
WINE TASTING TOURS At 16.00 join top sommelier, Valeria Carastro for the Official IWINETC Grand Tasting of Etna Wines in the Polifemo Hall. Conference badges must be worn and shown to gain access.
VISIT, TASTING & DINNER AT THE TENUTE MANNINO DI PLACHI At 18.00 meet in the Hotel Villa Itría reception ready to board a bus to Tenute Mannino di Plachi which will depart at 18.15 sharp. Upon arrival we will be given a guided tour of the vineyard and palmento followed by a tasting and wine matching dinner. Tickets are priced at just €35 (€65 for non registered conference delegates) and can be
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On Thursday 30th and Friday 31st March there are two full day wine tasting tours to enjoy with visits to wineries around the Etna volcano. Tickets (includes lunch) are priced at €100 (€195 for non registered conference delegates) and can be purchased at the IWINETC registration desk prior to departure and subject to availability. Itineraries can be viewed on the IWINETC web site at www.iwinetc.com
WIFI Free Internet access will be available in all areas of the IWINETC venue.
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CONFERENCE PROGRAMME
Enhance your knowledge, grow in your profession and be inspired! The IWINETC talk programme offers cutting edge professional learning delivered by savvy international industry experts covering useful topics within the wine and culinary tourism industry for you and/or your business.
DAY 1
Tuesday 28 March 2017
Registration Desks Open
08.45 – 17.00
Exhibition Area Opens
09.00 – 17.30
WELCOME & OPENING ANNOUNCEMENTS
09.30 – 10.00 Auditorium Etna
Anthony Swift, IWINETC Director Anthony Barbagallo, Assessore al Turismo, Sport e Spettacolo della Regione Sicilia Daniela Marino, Direttore Operativo Sicilia Convention Bureau
OPENING PLENARY SESSION Auditorium Etna
10.00 – 10.45
Beyond the Cellar Door: Creating a Destination in your own right! Speaker Robin Shaw, Wine Tourism Australia Theme Branding & Marketing
It’s no longer good enough to simply hang out a shingle and expect visitors to flock to your door – regardless of your brand’s popularity in the marketplace. In fact, it is often the brand’s popularity with consumers that has led some of the New World’s best known brands to create all-encompassing visitor destinations and genuine experiences that go well beyond the humble wine tasting. Using contemporary case studies from Australia and South Africa, find out how modest family brands have truly embraced the ‘wine tourism’ concept to create exceptional businesses.
Coffee Break sponsored by the GRAND HOTEL VILLA ITRÍA in the Exhibition Area 11.00 – 11.30
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SESSION 1.1 Auditorium Etna
11.30 – 12.15
Wine Tourism and Staff Training in a Novice Wine Region: the Case of Northern Virginia With the growing importance of the tasting room as a major distribution channel and increasing competition in wine tourism, adopting best practices and maximising the success of the tasting room becomes a higher priority for wineries. Research suggests that wine tourists are looking for memorable experiences. It also indicates that wineries can offer these experiences through excellent service quality, which is provided by staff. Training has proven to improve service quality The goal of this survey conducted in the fall 2016 was to examine the importance of training for tasting room staff in the wine region of Northern Virginia.
Speaker Laurence Cogan-Marie, School of Wine & Spirits Business, Burgundy School of Business, France Theme Research
SESSION 1.1 Ciclopi
11.30 – 12.15
Slovenia: Totally Diverse & Boutique Quality Wine Destination This talk will take you around Slovenia by presenting its wine tourism potentials, novelties and icons. Discover three completely different wine regions, home of some of the world’s best winegrowing areas, and get surprised by amazing diversity in wine styles. Learn about Slovenia, recently declared as the world’s first »Green Destination«, and its numerous, quite boutique and natural wines.
Speaker Barbara Zmrzlikar, Taste & Travel Slovenia Theme Grape Escape Destinations
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SESSION 1.2 Auditorium Etna
12.30 – 13.15
Branding & Marketing your Territory – How well are you doing? Panel Discussion Tourist Boards, Convention Bureaus, Chambers of Commerce, Winery Associations and DMC companies based in grape escape destinations around the world play an important role generating awareness of their region, territory or country and are key if wine tourism experience providers are to thrive. So how well is your grape escape destination doing in attracting wine tourism and ensuring businesses get involved and become successful?
Moderator Anthony Swift, Wine Pleasures Theme Professional Development
This session will draw upon a wealth of experience from the panel, providing food for thought and practical ideas for the promotion of a grape escape destination. This panel discussion is specifically designed to be a sharing session so come prepared with your own challenges and successes.
Panel Member Carlo Pietrasanta, National President of the Movimento del Turismo del Vino (MTV) Italy
Panel Member Elisabet Vidal, Sales Director, Champagne-Marne Tourism Office, rance
Panel Member Daniela Marino, Director of Operations of Sicilia Convention Bureau, Italy
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SESSION 1.2 Ciclopi
12.30 – 13.15
Oenotourism Its Role In Connecting Producers & Consumers Speaker Donna Amanda Jackson, Amandini Branding Consultants Theme Branding & Marketing
Oenotourism has become the cornerstone of many wineries marketing campaigns. Connecting with the winery links the consumer and the winemaking team. Storytelling is the new marketing. Oenotourism makes Financial sense- Some Case studies of success stories. Wine growers have realised that spreading the financial risk of the Mono-culture of wine, by offering accommodation and hospitality, makes perfect sense. Winemakers have many invariables to deal with including weather, pricing, market trends among the challenges they face. Oenotourism, apart from its benefits in Marketing, also offers another source of revenue and can be managed by the family.
Buffet Lunch ZENZERO RESTAURANT - GRAND HOTEL VILLA ITRÍA 13.30 – 14.45
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SESSION 1.3 Auditorium Etna
15.00 – 15.45
Promoting Wine Tourism Through Wine Events, Republic Of Moldova’s Practice When tourists visit a destination for the purpose of attending an event, they tend to stay before and after the event as well. That enables the sale of products the destination has to offer. Events increase the level of local businesses, fill hotel capacities, and in a long term perspective, they enhance the infrastructure, quality of life of the local population and add additional value to the identity of destination. In addition, many destinations have a seasonal problem, which means that tourist flows are concentrated in a relatively short period of the year. Events can play an important role in overcoming these problems and attract tourists during the off-season periods as well. Events can have a significant effect on the formation of destination image and can help with promoting, positioning and branding it, which can contribute to a more favorable perception as a potential tourist destination. The more recognizable events the destination has, the more it is attractive for the tourists.
Speaker Veronica Tomescu, Winetours Moldova Theme Branding & Marketing
My speech will include the story of creation of the 3 main wine events in Moldova, unique in Europe: The National Wine Day, The Wine Vernissage and The Wine Run. We will learn about their local and international impact. As well it will include the success story of local wineries which entered the market through their creative wine events: Harvest Day & Open Doors Day, Celebration of the Equinox, Must Fest, The Cellar White Night.
SESSION 1.3 Ciclopi
15.00 – 15.45
Natural Wine Tourism - A Different Approach Natural wine is based on a different approach to winemaking and viticulture compared to conventional wine. The main aim of wine tourism is to build an experience and to leave memories. In the case of natural wines this possibility is heightened to a different level. What makes natural wines so unique is that they are handcrafted, featuring the singular character of its creator. Natural wine tourism becomes in this sense a valuable opportunity to meet unique and exciting people, making unique and exciting wines and to create a personal contact and relationship with them. The aim is therefore not only a “wine destination” but also a “human destination”. This session will discuss the evolution of wine tourism and the importance of the human factor in achieving a unique, unrepeatable experience.
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Speaker Nicoletta Dicova, Niavinum Theme Professional Development
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SESSION 1.4 PLENARY Auditorium Etna
16.00 – 18.00
Official IWINETC Grand Tasting of Etna Wines Etna ticks most of the boxes: distinctive local grape varieties rarely seen elsewhere; cool-climate conditions at altitudes between 400 – 1100 metres; myriad soil types from volcanic ash and pumice to patches of limestone and sand and even some pre-phylloxera vineyards. Valeria Carastro will take us around Etna from the south slope around to the north slope via the east flank of Etna mentioning many of the wineries open and prepared for wine tourism. Discover the character and potential of the wines made from Etna’s indigenous grape varieties with Giampiero Nadali: Etna Rosso – Nerello Mascalese and Nerello Capuccio and Etna Bianco – Carricante, Catarratto and Minella Bianca at the Grand Tasting of wines from the volcanic region of Etna. Speakers Valeria Carastro & Giampiero Nadali Theme Grape Escape Destinations. Network & Connect
NETWORKING EVENING AT TENUTE MANNINO DI PLACHI TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE EXHIBITION AREA
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Wine Tasting Notes
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DAY 2
Wednesday 29 March 2017
Registration Desks Open
08.45 – 16.30
Exhibition Area Opens
09.00 – 17.00
SESSION 2.1 PLENARY SESSION Auditorium Etna
09.15 – 10.25
Digital Integration in Wine Travel & Tourism: Strategies for Success Speaker Judith Lewis, deCabbit Consultancy Theme Branding & Marketing
With restrictions and limitations on advertising, as well time, is it worthwhile to put so much effort into digital within the wine tourism sector? In this session you will learn how to create efficiencies in your digital marketing efforts including which channels to focus on as a travel and tourism professional, when and why. You will be introduced to tools and planning ideas to help you focus your marketing efforts in the right way specifically for the wine tourism market which requires a different approach than some other verticals. You’ll get tips on how to win at social media, where to invest in advertising for efficiencies and how to make your travel and tourism website more visible. This session will include plenty of recommendations to help you advance your digital marketing efforts which you will be able to implement straight away.
Coffee Break in the Exhibition Area 10.30 – 10.55
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SESSION 2.2 Auditorium Etna
11.00 – 12.00
Are we there yet? Australia’s Wine Tourism (R)Evolution From the days of meat pies and Holden cars, where city folk visited wineries to stock up on bulk wine and top up their port barrels, to the current landscape of sophisticated winery dining and pretty young things in limousines, Australia has journeyed far. And while domestic visitors are flocking to the nation’s wine regions, the perception of Australia as a genuine culinary tourism destination still raises the eyebrows of many prospective international visitors. But the cork is well and truly out of the bottle and some savvy marketing campaigns are now shining a very bright light on the nation’s wine tourism offerings – with some startling results.
Speaker Robin Shaw, Wine Tourism Australia Theme Research
SESSION 2.2 Ciclopi
11.00 – 11.45
Profitable Pairing: Travel Agencies & Wine Entrepreneursn This talk offers a case study of how travel agents can partner with wine entrepreneurs to sell themed trips to wine consumers. Questions answered in this talk will include: • How can agencies expand sales by joining forces with wine businesses? • Why would wine entrepreneurs want to partner with travel experts to create trips for their consumers? • What are the financial incentives for both travel agents and wine entrepreneurs? • How can agents encourage wine businesses to collaborate with them to create specialty trips for their consumers?
Speaker Laura Massoni, See Italy Travel Theme Branding and Marketing
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SESSION 2.3 PLENARY SESSION Auditorium Etna
12.15 – 13.15
Connecting Your Tourism Brand to the Consumer
Speaker Judith Lewis, deCabbit Consultancy Theme Branding & Marketing
Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a travel and tourism marketing message begins (well before the search) and ends (once trust with a site is established – not after booking), through to identifying those opportunities within the online travel and tourism marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the specific digital touch points best aligned with the wine travel and tourism vertical your business could leverage, how consumers interact with those touch points during their journey to selecting a grape escape destination and then a package, and finish with where traveller interaction may be headed in the future. This session is best suited to those wine and culinary tourism businesses who are looking to develop a future-proof digital market approach and better understand the opportunities which are overlooked by many travel and tourism operators/agents.
Buffet Lunch ZENZERO RESTAURANT - GRAND HOTEL VILLA ITRÍA 13.30 – 14.45
Join our group on Linkedin: https://www.linkedin.com/groups/3683915
Like our photos on Instagram: @winepleasures
Watch our videos on Vimeo: https://vimeo.com/winepleasures
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SESSION 2.4 Auditorium Etna
15.00 – 15.45
What Makes A Successful Winery Visit? Panel Discussion Winery visit and tasting room planning, organization, management and delivery is key to successful branding and marketing of a wine region, winery and wines yet so many producers fail, in the eyes of the visitor to deliver great winery visit experiences. This panel discussion will identify several golden practical rules needed for successful winery visits and tastings and these will help attendees to change from just being considered as just another winery visit into one that is life – long remembered and a must do visit. The Panel discussion will be led and moderated by Anthony Swift, the founder of IWINETC with panel members comprising of a seasoned wine tourist & consultant, a wine tour guide/manager and a wine tourism specialist.
Panel Member André Deyrieux, Winetourisminfrance.com France
Panel Member Donald Rickard, Platypus Tours, Napa, USA
Moderator Anthony Swift, Wine Pleasures Theme Professional Development
Panel Member Dr. Simon Kerma, Faculty of Tourism Studies, University of Primorska, Slovenia
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SESSION 2.4 Ciclopi
15.00 – 15.45
Building Up A Wine tourism Destination – The Example Of Nemea, Greece Using the example of Nemea, the biggest wine region of Greece, we explain what is needed to rebrand a wine region into a wine tourism destination. Based on our own experiences, we will present considerations to take into account when aiming to successfully rebrand a new Grape Escape destination.
Speakers Dominik Brun & Nikos Bouzinelos, Venikos
We will focus on: What were the basic steps we took, what difficulties arose and how we solved them? We show the importance of taking the initiative and of building a network of people sharing a common philosophy. We explain how synergies arise and how the network can be slowly expanded. The basis for a successful wine tourism destination are the wineries - We analyze what investments must be made by the wineries and then by gastronomy and hotel businesses in order to increase the wine tourism activities. We will show how we developed a country with tourism and a wine region into a high quality wine tourism destination.
Theme Branding and Marketing
SESSION 2.5 Auditorium Etna
16.00 – 16.45
Great Wine Capitals: International Networking To Promote Local Wine Tourism Speaker Catherine Leparmentier Dayot, Great Wine Capitals Global Network Theme Branding and Marketing
The Great Wine Capitals Global Network will be presented by its founder and executive director, Catherine Leparmentier Dayot. The presentation will highlight how the evolution of the organization over the years has led it to be recognized as an international expert in wine tourism globally. The strategic plan and objectives of the Network will be presented, the programs that have been set up over the years will be described, and a marketing analysis will be explained. When the presentation of GWCGN will reckon the strength and weakness of such an organization, it will also include some very positive outcomes of the GWCGN on the local wine tourism sector, including a presentation of the annual Best Of Wine Tourism international contest and the impact of the contest on our wine regions in terms of wine tourism development, educational input, staff training and good practices sharing.
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SESSION 2.5 Ciclopi
16.00 – 16.45
Wine tourism in the Republic of Georgia, working with local government agencies and finding balance between wine trade and travel industries Wine Tourism is gaining momentum quickly in the global tourism industry. The IWINETC is heading into its 9th conference and the number of people interested keeps growing. The Republic of Georgia hosted the first United Nations World Tourism Organisation International Wine Tourism Conference in September of 2016. It was a fitting place to host the first conference as the birthplace of wine. My talk will go over the key points that can be used globally as an approach to world wine travel and will cover the following points: Why work in Georgia? What makes Georgia special? Republic of Georgia specifically and working in a market that is just opening and still adjusting to global trends. How to work with local tourism and wine agencies efficiently, using my examples as a come any working in Georgia How to approach new markets; such as the growing interest from India and China Wine trade or travel industry? What has worked for us in Georgia when we work with media outlets The Republic of Georgia and its future as a wine travel destination. Predictions and plans.
Speaker Sarah May Grunwald, Taste Georgia Theme Branding & Marketing
Bex1.qxp_rbex 14/3/17 11:29 Side 1
Tour operators Group & private tours guided by wine experts Tuscany: www.tuscan-wine-tours.com Provence: www.nice-wine-tours.com
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Classes in Florence & Siena on local wines & foods 25 www.tuscanwineschool.com
SESSION 2.6 Auditorium Etna
17.00 – 17.25
Closing Plenary Session & Official Announcement of the IWINETC 2018 Destination Speaker András TÖRÖK, Director Hungarian Tourism Agency Directrorate of Gastronomy and Wine Marketing Theme Grape Escape Destinations
HUNGARY: (RE)DISCOVERY THROUGH WINES Thousand years of wine history, an amazing variety of terroirs, yet undiscovered gems from all over the country and a reborn Aszú of Tokaj... these are just few examples why Hungary is a country worth visiting for wine connoisseurs. Hungary is not merely the home of goulash soup and paprika anymore; just as in wine making, we can witness a renaissance in gastronomy, too - thanks to innovative and talented chefs in Budapest and the countryside. Today Hungarian gastronomy and wine production can be best described by new trends focusing on quality and uniqueness... and not at least by the ambitious new generation of producers proud to show new tastes to the world. This talk is your appetizer for IWINETC, to be held in Budapest in 2018!
NETWORKING EVENING AT BENANTI TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE EXHIBITION AREA
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EXHIBITOR PROFILES
VENIKOS Mr Nikos Bouzinelos Mr Dominik Brun
GREECE info@venikos.gr dominik.brun@venikos.gr
ABOUT US The company “Venikos – welfare, wine, gastronomy” was founded in 2014. From the beginning, one of the goals was contributing into turning Nemea and all the surrounding area of the Peloponnese, into a well-known winetourism destination. Starting from the vineyards of Nemea, with the famous indigenous grape variety Agiorgitiko, Nikos Bouzinelos and Dominik Brun have established a network of wine makers, food production units, restaurants and hotels, as well as touristic agencies, all united by the philosophy of a high quality, sustainable and alternative form of tourism. Based on this growing network, Venikos organizes wine tours, seminars and events for winelovers but also wine professionals. The wine tours offered, are tailor-made to the customer’s requirements. The focus is on modern Greek wine and the innovative winemakers of the region, but always in connection to high gastronomy, archeology and local culture, as well as to the beautiful landscape of the Peloponnese.
Periandrou 84 Nemea 20500 www.venikos.gr
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FISCHETTI Mr Ruggero Fischetti Ms Michela Luca
ITALY info@fischettiwine.it info@fischettiwine.it
ABOUT US An ancient millstone at the foot of Mount Etna, has undergone a patient restructuring and recovery by the Fischetti Family, whose aim is to restore the old charm. The enclosed vineyard is situated around 650 metres from the sea level. The traditional sapling plantation allows the exclusive manual workmanship throughout the year. Our plantation is composed exclusively by indigenous vines of the Etna Mount, which are 80 years old on average, and which present numerous ultra centennial subjects of the pre-phyloxera period. Our motto represents the taste and the quality derived from one of the most beautiful territories in the world. Our mission is to extract the best of what we dispose, and having an important experience in the field of Etna D.O.C., we point at offering something to remember and not just a mere momentary pleasure; simply an authentic and proper fragment of an admirable volcano.
Via Nazionale 2 Frazione di Rovittello Castiglione di Sicilia, CT 95012 www.fischettiwine.it/en/
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CHAMPAGNE-MARNE TOURISM OFFICE Ms Elisabet Vidal
13 Bis Rue Carnot Cs 50074 51006 Cedex Châlons En Champagne 51006 Cedex www.tourisme-en-champagne.com
FRANCE
Vidal@Tourisme-En-Champagne.Com
ABOUT US At only 45 minutes from Paris by TGV train, the Champagne area is the destination of nature lovers, fine gourmets and history enthusiasts. From the production of champagne to the UNESCO World’s Heritage sites, Champagne will surprise you with a large variety of activities. The Champagne Touristic Route offers to landscapes and heritage lovers 400 km of marked trails through the vineyards. It’s time to meet winemakers. They will tell you all about the wines of champagne, assemblies and you will enjoy this subtle nectar. It is also the opportunity to visit the champagne houses internationally renowned in Reims and Epernay, with more than 110 km of underground cellars, unique in the world. Land of coronations and history let yourself be surprised by the intact architectural gems classified as World Heritage reflecting the rich history of Reims and Châlons-en-Champagne. Come and feel the rhythm of events, shows and festivals offered throughout the year. The Marne-Champagne Tourism Board and the Champagne Convention Bureau are at your disposal to help you to organise your tourist packages for individuals, groups and MICE. Come to see the inimitable Champagne! NOTES
HUNGARIAN TOURISM AGENCY
HUNGARY
info@mtu.gov.hu ABOUT US Hungary is a country at the heart of Europe, but it is certainly different too in so many ways! It has a wealth of culture and history, complemented by a language so completely different from its neighbours that almost no shared words exist! It can be said that ours is a land of great contrasts. H-1027 Budapest, 15-23. Kacsa st
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www.uk.gotohungary.com
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BENANTI VITICOLTORI Mr Antonio Benanti Ms Valentina Donvito
ITALY
antonio.benanti@benanti.it valentina.donvito@benanti.it
ABOUT US Benanti is a prestigious and long-established boutique winery that has always strived to preserve and foster the indigenous grape varieties of Mount Etna and their unique territory. The only Etnean grower to be named “Italian Winery of the Year” by Gambero Rosso, repeatedly praised by Wine Spectator, Decanter and others, it is regarded worldwide as the pioneer of fine winamking on Etna and an iconic producer able to set a new standard and inspire others. Benanti offers a true high end Wine & Culture experience on three sites on Mount Etna, in Viagrande (South-Eastern slope), Milo (East) and Rovittello (North), each with a very distinct and unique character. The 18th century estate, the barrel room, the old palmento, the cellar, breathtaking landscapes, the extinct crater, solidified lava flows, pre-phylloxera vines, selected vintages, certified sommeliers, local produce and family recipes: a truly unique, comprehensive and customized cultural experience.
Via Giuseppe Garibaldi 361 Viagrande, CT 95029 www.benanti.it
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MIELE DI SICILIA Mr Di Prima Sebastiano Mr Gianluca Messina
ITALY info@mieledisicilia.it info@mieledisicilia.it
ABOUT US Zafferana is important for the production of honey. In this village there are more or less eight thousands beekeepers producing fifteen percent of the National product in italy. Sebastiano Di Prima is a beekeeper, he belongs to the third generation of beekeepers because his grandfather tryed this job for the first time after the second world war. NOTES
Via Tenente Scuderi 26 Zafferana Etnea, CATANIA 95019 www.mieledisicilia.it
Follow us on Twitter: https://twitter.com/iwinetc
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TORNATORE Ms Nawal Bouselham
Via Pietramarina 8/A Castiglione di Sicilia www.tornatorewine.com
ITALY nawal.bouselham@gmail.com
ABOUT US The farming activity of the Tornatore Wine firm is based on ownership and direct control of a capital company that owns 60 hectares of land located in the area of Castiglione di Sicilia and other 40 hectares directly owned. The lands cultivations consist in about 46 hectares of vineyards, 8 hectares of olive grove, and 5 hectares of hazelnut trees; the rest is in process of renovation. Tornatore vineyards are now the largest vineyard by extension of Etna DOC production area. The Tornatore vineyards are located in many different districts: among them the prestigious districts of CrasĂ , Pietrarizzo, Malpasso, Pietramarina, Torre Guarino, Carranco and Trimarchisa, all in the town of Castiglione di Sicilia. The altitude varies from 550 to 700 meters above sea level and the age ranges from 5 to 30 years for the reds, and 5 years for whites. The vineyards have been recently renovated in order to further improve the quality standards, and to keep up the strong link with the territory and the winemaking traditions (a high plant density, and a strictly native variety choice). It has been kept a large number of plants per hectare (about 6,000) and was chosen the cordon pruned with 3/4 spurs. The structure of the vineyards are almost made with espaliers with 2,20 m rows distance, and 0,80 m plant distance. The grapevines cultivated are those provided by the Native Sicilian Wines Product Specifications of DOC Etna Wines. In particular: - Red grape Nerello Mascalese and Nero Cappuccio - White grape Carricante and Catarratto. NOTES
PALMENTO COSTANZO Ms Valeria Agosta Contrada Santo Spirito Passopisciaro Castiglione di Sicilia (CT) 95012 www.palmentocostanzo.com
valeriaagosta@palmentocostanzo.com
ABOUT US The wine cellar is built around the original ancient mill structure. Our vineyards extend from a height of 600 to up 800 meters. They cover some ten hectares of terraces surrounded by dry stone walls made from the local lava. We grow our vines in the local tradition, with the branches supported by chestnut poles. The terraces stand on the north face of the Etna volcano . NOTES
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ITALY
IWINETC 2017 — EXHIBITOR PROFILES
SICILIA CONVENTION BUREAU Ms Daniela Marino
ITALY
daniela.marino@siciliaconvention.com
ABOUT US Sicily Convention Bureau is the best starting point for anyone wanting to organise an event in Sicily. Collaborating with SCB means having immediate and transparent access to all the island’s novelties, the new openings, the hidden corners and the best offers. Its services are free for agencies and their clients. Safety, accessibility, efficiency, great value for money is what Sicily is able to offer. As Convention Bureau, SCB assists clients during all phases of the organizing process and offers a wide range of means and services: venue finding service; social programme options; assistance in site inspection visits; bid production.
Piazza Ludovico Ariosto 3 Catania 95127 http://www.siciliaconvention.com
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INLOMBARDIA MOVIMENTO TURISMO DEL VINO Ms Antonia Latino Mr Carlo Pietrasanta
ITALY
antonia.latino@exploratourism.it carlopietrasanta@mtvlombardia.com
Via Filzi 22 Milano, Milano 20124 http://explora.in-lombardia.it
ABOUT US Explora, promoting tourism in Lombardy, has created “Sapore inLombardia”, a themed initiative aimed at communicating and bolstering gastronomic tourism in the region. Through promotional activities, individual projects, and instruments strengthening both the tourism and restaurant industries, the initiative provides visibility for the local territories and their culinary excellence. The Wine Tourist Movement (WTM) is a nonprofit national association which was founded in 1993. In 1997 the Regional Association was founded which now comprises 70 wineries which believe in the growing importance of the wine tourism and are united by the wish to make this important area more and more qualified and known. The consolidated appointment on the last Sunday of May is Open Wineries. Members of the Wine Tourist Movement are open to everyone who wants to spend the day surrounded by vineyards and barrels, tasting wine different production areas, guided by the tenants who are happy to introduce the world of wine to experts and amateurs. NOTES
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IWINETC WINE TOURISM B2B WORKSHOP INFORMATION
Important Note: The Wine Tourism Workshop Programme is strictly open to registered workshop participants only. The Wine Tourism Workshop will take place in the Hotel Villa Itría in the Polifemo Hall on the 30th March Information for registered providers Thursday 30 April 08.30
Arrive and Set up Workshop Table
12.50 – 13.05
Business appointment 11
09.00 – 09.15
Business appointment 1
13.10 – 13.25
Business appointment 12
09.20 – 09.35
Business appointment 2
13.30 – 14.55
Lunch in the Zenzero Restaurant Hotel Villa Itría Restaurant
09.40 – 09.55
Business appointment 3 15.00 – 15.15
Business appointment 13
10.00 – 10.15
Business appointment 4 15.20 – 15.35
Business appointment 14
10.20 – 10.35
Business appointment 5 15.40 – 15.55
Business appointment 15
10.40 – 10.55
Business appointment 6 16.00 – 16.15
Business appointment 16
11.00 – 11.25
Refreshment break 16.20 – 16.35
Business appointment 17
11.30 – 11.45
Business appointment 7 16.40 – 16.55
Business appointment 18
11.50 – 12.05
Business appointment 8 17.00
12.10 – 12.25
Business appointment 9
Workshop Ends Agents depart for Fam Trips
12.30 – 12.45
Business appointment 10
Information for registered tour operators and travel agents only 07.30 – 08.30
08.30
Breakfast in the hotel & check out for agents on the Etna Rosso and Etna Bianco Fam Trips. Leave your luggage in the room allocated and as instructed by the organisers and/or hotel reception. Agents participating in the Fam Trip Southeast Sicily should not check out. Meeting and Q/A in the Ulisse Room
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Workshop participants and table numbers are as follows: Table 1 TENUTA DI COLTIBUONO
Table 2 WINETOURS MOLDOVA
Table 3 AD PUGLIAM
Table 4 TASTE AND TRAVEL SLOVENIA
Table 5 ARTIMINO SPA
Table 6 FEUDO MACCARI
Table 7 TRIPPUZZLE
Table 8 FIRRIATO HOSPITALITY
Table 9 ERACLE TRAVELS
®
Table 10 VINTAGE ROUTES CRETE
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Table 11 COSTA DAURADA TOURIST BOARD
Table 12 RAMO D’ARIA COUNTRY HOTEL
IWINETC 2017 — WINE TOURISM WORKSHOP INFORMATION
Table 12 ZASH COUNTRY BOUTIQUE HOTEL
Table 13 MTV SICILIA
Table 14 HOTEL & RESTAURANT TALÉ
Table 15 STRADA DEL VINO FRANCIACORTA
Table 16 IL PÌCCIOLO
Table 17 ESSENCE OF SICILY DMC
Table 18 SEDONA
Table 19 GRACI
Table 20 VENIKOS
Table 21 FISCHETTI
Table 22 BARONE DI VILLAGRANDE
Table 23 PLANETA
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Table 24 QUINTA DO GRADIL
Table 25 CHAMPAGNE-MARNE TOURISM OFFICE
Table 26 BENANTI
Table 27 STRADA DEL VINO DELL’ETNA
Table 28 TRAVELCAF DMC & EVENTS
Table 29 MURGO
Table 30 LA MORESCA
Table 31 WINE PLEASURES
Table 32 GAIS HOTELS GROUP
Table 33 PALMENTO COSTANZO
Table 34 INLOMBARDIA - MOVIMENTO TURISMO DEL VINO
Table 34 MTV LOMBARDIA
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IWINETC 2017 — WINE TOURISM WORKSHOP INFORMATION
Table 35 MIMINO TRAVEL GEORGIA
Table 36 VINSEUM
Table 37 SICILY LIFESTYLE
Table 38 TENUTE MANNINO DI PLACHI
Table 39 BERLUCCHI
Table 40 GET SICILY
Table 41 WE LIKE TUSCANY
Table 42 RELAIS VENTITRE IN MONFERRATO
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SPONSORS, PARTNERS AND SUPPORTERS IWINETC would like to thank all of our sponsors, partners and supporters for helping to make IWINETC Sicily a success. In no particular order, a special thank you to the following supporters:
GOLD SPONSORS
PREMIUM SUPPORTERS
SUPPORTERS
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IWINETC 2017
SUPPORTERS
Casa della Musica
MEDIA PARTNERS
With special thanks to all Speakers, Panellists and Moderators.
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NOTES
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IWINETC 2017