IWINETC 2018 Conference Programme by Wine Pleasures

IWINETC

International Wine Tourism Conference Exhibition & Workshop

CONFERENCE PROGRAMME ORGANIZED BY

PREMIUM SPONSOR

Rioja Alavesa

CONTENTS Welcome to IWINETC 2018. . . . . . . . . . . . . . 4

Wines of Hungary Tasting Notes . . . . . . . . . . . 20

A-Z IWINETC Information. . . . . . . . . . . . . . . 6

Conference Programme - Day 2 . . . . . . . . . . . . 22

Destination Hungary. . . . . . . . . . . . . . . . . . 9

Exhibitor Profiles. . . . . . . . . . . . . . . . . . . . 31

Conference Programme – Day 1 . . . . . . . . . . . 13

Sponsors & Supporters . . . . . . . . . . . . . . . . 44

ORGANIZED BY

IN COLLABORATION WITH OUR PREMIUM SPONSOR

JOIN THE IWINETC COMMUNITY! Like our Facebook page: www.facebook.com/winetravel Like our photos on Instagram: @winepleasures Watch our videos on Vimeo: https://vimeo.com/winepleasures

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CONTACT THE IWINETC TEAM winepleasures info@winepleasures.com

www.iwinetc.com www.winepleasures.com

While every effort has been made to ensure accuracy in the completion of this publication, the organizers and publishers cannot accept any liability for any errors or omissions. © Copyright. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means - electronic, photocopying or otherwise - without written permission of Wine Pleasures.

IWINETC 2018

WELCOME TO IWINETC 2018

Welcome to IWINETC 2018 Welcome to Budapest for the 10th anniversary of IWINETC! That’s right it’s the big One O and we’re very excited to have our 10th anniversary programme of talks headlined by six globally renowned keynote speakers: Felicity Carter, editor-in-chief of Meininger’s Wine Business International, Paul Ritcher, founder of Genesys Digital Transformation, Robin Shaw, Australia’s leading wine tourism development specialist, Judtih Lewis, specialist integrated online marketer and Masters of Wine, Ronn Wiegand and Elizabeth Gabay. Our Keynotes and all of our speakers will be delivering sessions aimed at giving you invaluable insights into some of the wine and culinary tourism industry’s hottest topics and most debated issues providing tangible knowledge that can really add value to your professional development and business/organisation. You will also have the opportunity to discover and interact with exciting grape escape destinations and trade providers from around the world in our Exhibition area. An inspiring programme of networking events will give you the opportunity to forge new connections and renew old ones while discovering the many wine tourism possibilities Hungary has on offer. I really do hope you benefit from what we have planned during IWINETC 2018. Connecting face to face really does mean everything when it comes to gaining knowledge and doing business and we are committed to making your time here with us as meaningful and productive as possible. As always I welcome any feedback and if you see me in the Budapest Ballroom where I’ll be most of the time (not dancing but introducing speakers), please feel free to grab my ear, or any member of our team at the Registration Desk.

Anthony Swift IWINETC Director

IWINETC 2018

A-Z IWINETC INFORMATION

ACCESS

EXHIBITION AREA

Wheelchair access is available from the main entrance of the IWINETC venue to the seminar rooms, exhibition area and restaurant. Toilets accessible by wheelchair are also available on each floor of the venue.

Come along to the exhibitor area located in and around the IWINETC registration desk in the Breakout Lobby. Discover grape escape destinations and meet with the industry in a relaxed environment. Strengthen existing relationships and meet with new contacts, friends and colleagues.

CAR PARKING There is a car park at the IWINETC venue. The car parking fee is HUF 860 / hour or 8 600 / day. Exhibitors and/or Workshop participants can unload any weighty materials by pulling up in front of the staff entrance.

FIRST AID

CERTIFICATE OF ATTENDANCE

IWINETC CONFERENCE PROGRAMME OF TALKS

Certificates of Attendance will be available for delegates once the conference has finished and provided you have attended both days of the event. Certificates must be ordered and collected from the IWINETC Registration desk. There is an admin fee of €5 for each printed Certificate or €2 if requiring a digital copy only.

The IWINETC conference programme of talks offers a range of useful education delivered by industry experts. Flip on a few pages to view the IWINETC programme for more information.

First Aid is available for the duration of the conference. Make your way to the hotel reception desk should you require assistance.

LUNCHES CLOAKROOM AND LUGGAGE STORAGE There is a place to hang coats and bags in each of the conference rooms. A luggage storage facility is located next to the Hotel Reception Desk.

COFFEE BREAKS The morning coffee break on each day of the conference is free for registered conference participants and will be taken in the Erzsébet Room. Conference badges must be worn and shown to gain access.

Lunches on each day of the conference will be taken in the Corso and Erzsébet Rooms. Conference badges must be worn and shown to gain access. For lunch times please see the Conference programme.

NETWORKING EVENTS What would a trip to Hungary be without seeing its cultural delights, vineyards AND wine producers? Take advantage of the fantastic and varied social programme we have prepared for you:

IWINETC 2018 — A-Z IWINETC INFORMATION

MONDAY 9TH APRIL

WEDNESDAY 11TH MARCH

IWINETC WELCOME RECEPTION & DINNER At 19.15 make sure you are at the Europa Boat mooring point at Vigadó 5 ready to board. The Welcome Reception will enable you to break the ice and get better acquainted with many attendees at IWINETC. This will be your first opportunity for you to make valuable connections with like-minded professionals, who you may not have had the chance to meet with until this point. Word of advice, bring your appetite with you as you will be treated to delicious local food and wine.

19.00 Taste Hungary

Sponsored by

Join a group of fellow-conferencegoers at The Tasting Table Budapest for a dinner with wine pairings. Hungary is a country full of smallscale, family-run wineries, who are producing truly unique wines. This dinner will focus on introducing you to these special wines, many of which are not found outside of the country. Join us over dinner to get to know what makes the world of Hungarian wine so special. (Space is limited to 30 participants, so book your spot early!)

REGISTRATION DESK There is one registration desk for IWINETC which is situated as you enter the Breakout Lobby. TUESDAY 10TH APRIL TOURIST INFORMATION 16.00 Wines of Hungary Grand Tasting Take your seat and join Master of Wine Ronn Wiegand and Agnes Herczeg for the Official IWINETC Grand Tasting of Wines of Hungary in the Budapest Ballroom. Conference badges must be worn and shown to gain access.

Visit the Hungarian Tourism Agency in the exhibition area situated in the Breakout Lobby for information on places of interest, restaurants, shopping, entertainment and local amenities to enjoy during your stay in Hungary.

WINE TASTING TOURS 19.00 Lázár Equestrian Park Show, Tasting & Dinner (Ticketed Event) 17.30 Meet in the Budapest Marriott Hotel Lobby (after the Wines of Hungary Grand Tasting) with ticket in hand or on your mobile ready to show before boarding the bus. 18.00 sharp. Buses depart 19.00 Arrival, welcome, show, dinner and wines 22.00 Buses depart for the Budapest Marriott Hotel arriving around 23.00

On Thursday 12th and Friday 13th April there a two full day wine tasting tours to enjoy with visits to wineries close to Budapest. Tickets (includes lunch) can be purchased at the IWINETC registration desk prior to departure and subject to availability. All tour options and itineraries can be viewed on the IWINETC web site at www.iwinetc.com under the section Tours.

WIFI Tickets are priced at just €55 and can be purchased at the IWINETC registration desk until 16.00 on April 10th. There are a limited number of places so book in the morning to avoid disappointment.

Complimentary WIFI is available at the IWINETC venue. Conference delegates can connect to: Marriott_CONFERENCE with the pswd: hungaryisawesome

IWINETC 2018 — A-Z IWINETC INFORMATION

DESTINATION HUNGARY

IWINETC 2018

Hungary’s wine regions are a delight to travel around with their über cool combination of centuries old cellar rows interspersed with state-of-the-art wineries, set in charming, rolling and utterly welcoming countryside. Despite Hungary being quite a small country, there are plethora terroir-related factors at play that result in unique wine of various styles across Hungary’s 64,000 hectares under vine. All of the regions in this article can be visited by attendees of the 10th International Wine Tourism Conference (IWINETC). Starting just some 30km west of Budapest, Etyek easily provides a quick fix for vine junkies. However, there’s so much more about Etyek and its elegant wines than the proximity to the capital. There’s usually a strong breeze blowing in Etyek and add on the white calcareous soil that dominates the region, then the conditions are ripe for making vibrant wines with tongue tingling acidity and fresh aromas. Most of the wine is white here, with the likes of Sauvignon Blanc, Chardonnay and increasingly Zöldveltelini (the Hungarian moniker for Austria’s Grüner Veltliner) thriving – the latter can be considered almost local! Given the soils, it also comes as no surprise that the Etyek-Buda region has a strong sparkling wine tradition. Pinot Noir can also be pristinely pure here. Eger is famous, or perhaps even infamous, for its Bull’s Blood (Bikavér) but it is slowly succeeding in distancing itself from the bottom-shelf Bikavérs associated mainly but unfortunately not exclusively with the past. The region’s vintners are putting increasingly sophisticated and complex Bikavérs on the table that reflect the attributes of its relatively cool northern climate with volcanic rhyolitic tuff, limestone and brown forest soils. The backbone for Bikavér comes from the local Kékfrankos grape, which is the most planted red wine variety in the country and is the same grape as Austria’s Blaufränkish. The Bikavér blend is fleshed out with and beefed up by other grape varieties, including the Bordeaux varietals, with a minimum of three grapes required for the entry-level Classic category and a minimum of five for the more yield-restricted Superior category – with no one grape supposed to dominate. Once the dominant variety in Eger, but grubbed up during communism due to it being difficult to cultivate, the Kadarka grape is making a comeback and just a few percent can add valuable spice and perfume to the Bikavér blend. Look out for the white Egri Csillag blend, which is essentially the white version of Bikavér that was launched following the 2010 vintage. The city of Eger is a baroque beauty and serves as a wonderful base to explore the region, although there also

IWINETC 2018

some excellent wellness hotels with superb spa facilities nearby. For a great view of Eger, walk up to the castle that overlooks the town, which is where the marvellous Magyars fuelled by the ‘blood of bulls’ are said to have repelled Ottoman advances. In the country’s south, Szekszárd also has a claim to be the first to make Bikavér and the more robust style reflects the warmer climate, although Kadarka never went away here and is every producers’ magic ingredient. Kékfrankos is also becoming much classier in Szekszárd, oozing vibrant sour cherry notes. Szekszárd is the source of excellent value reds and rosés, as well as siller – red wine grapes given between two and three days skin contact, producing a wine somewhere between a rosé and a red. A number of producers have teamed up to market these under the ‘Fuxli’ label, the word Fuxli referring to a small fox (reflecting the colour of the wine) in the local Swabian dialect. Incidentally, Swabian Germans have had a huge impact on winemaking in regions such as Etyek, Szekszárd and Villány.

Still further south than Szekszárd and close to the Croatian border, Villany has long been associated with robust blends made from the Bordeaux varieties with Cabernet Franc emerging ahead of its usually more eminent peers to find its own unique expression in this sub-Mediterranean climate. When the grapes are harvested in time, the limestone soils help preserve the acidity and build the structure. Kékfrankos is also coming along nicely after years of relative neglect to make riper wines with darker fruit than usual. Playfully light Portugieser hits the market just a few weeks after the harvest and makes ideal quaffing wine, although a few dedicated souls are capable of making something more complex. Villány and other neighbouring towns have charming cellar rows oozing old world charm and many of these cellars are still going strong. Big red wines, as well as round and fruity whites, can also be produced on the southern side of Lake Balaton in the Balatonboglár region, where the soils are predominantly loess (similar to Szekszárd), or on the Tihány peninsula that juts out into the lake on the northern side. What locals often refer to as the ‘Hungarian Sea’ is not only big (Central Europe’s largest lake) and beautiful, but it is also prime winemaking country with varying soils across its six regions that lie either on or close to the lake. Much of Hungary’s best Olaszrizling comes from the hilly northern side – from the volcanic basalt of Badascony, or the Káli Basin where limestone also features, or from the mixed cocktail of soils of Csopak, although the some stunners are now coming from the southern shores. Just a half hour’s drive north of Badascony, Somló has similar basalt soils to Badacsony. Somló Hill (dramatically topped by castle ruins) is the same kind of striking, sawn-off, flat-topped volcanic mesa as Badacsony Hill and several other Badacsony hills, but the impact of the lake is much less in Somló than it is in Badacsony (the latter being right on the lake). Consequently, Somló’s wines are edgier and racier than the more rounded and fruitier style of Badascony. Somló

IWINETC 2018

is the smallest of Hungary’s 22 wine regions but it makes some of Hungary’s biggest whites. It also has the Furmint and Hárslevelu grapes in common with Tokaj. UNESCO-listed Tokaj may be steeped in a history based on sublime sweet, botrytised wines but time does not stand still, even for the wine region that was the first in the world to have its vineyards officially classified. Tokaj, whose sweet wines are among the very best in the world, has seen that the future is dry and Furmint and Hárslevelu are now working their magic as single varietal dry whites that capture the nuances of Tokaj’s varied vineyards that can vary greatly within a few metres, with various volcanic rocks and loess in the mix. Furmint and Hárslevelu, so great as a team in the botrytised Aszú wine that made the region famous, are now also being blended in dry wines to remarkable effect. Article written for IWINETC by Robert Smyth, a Budapest-based wine journalist, writer and communicator. He is the author of Hungarian Wine: A Tasting Trip to the New Old World (Blue Guides, 2015).

IWINETC 2018

CONFERENCE PROGRAMME

Enhance your knowledge, grow in your profession and be inspired! The IWINETC talk programme offers cutting edge professional learning delivered by savvy international industry experts covering useful topics within the wine and culinary tourism industry for you and/or your business.

DAY 1

Tuesday 10 April 2018

Registration Desks Open

08.45 – 17.00

Exhibition Area Opens

09.00 – 17.30

WELCOME & OPENING ANNOUNCEMENTS

09.30 – 10.00 Budapest Ballroom

SESSION 1.1 OPENING PLENARY SESSION Budapest Ballroom

10.00 – 10.45

Destination Hungary

Speaker Zsombor Gál, Hungarian Tourism Agency

Outstanding wines, stunning vineyard views, delicious culinary delights and steaming thermal natural spas are Hungary’s major attractions for food and wine lovers. But there’s more… stunning architecture, vital folk art and Europe’s most exciting capital after dark. Discover Hungary at IWINETC.

Theme Grape Escape Destinations

COFFEE BREAK Erzsébet Room

Theme Networking

10.50 – 11.25

Grab a coffee, make friends with someone you don’t know and together make your way to the exhibition area to take part in a competition to name all the wine regions represented.

IWINETC 2018 — CONFERENCE RO GRAMME

SESSION 1.2 PLENARY SESSION Budapest Ballroom

11.30 – 12.15

How to Thrive in the New Tourism Economy Wine tourism is moving out of the cellar door and into the world of experiential tourism, where people want to be surprised and delighted by authentic experiences. Felicity Carter, editor-in-chief of Meininger’s Wine Business International, looks at international trends in tourism and what they mean specifically for the wine tourism industry, and how they can be built into even the smallest wine tourism venture.

Speaker Felicity Carter, Wine Business International Theme Branding & Marketing

SESSION 1.3 PANEL DISCUSSION Budapest Ballroom

12.30 – 13.15

Integrating Wine into a Wider Cultural Context. The Importance of Wine Festivals Wine festivals do not guarantee success, fame or fortune. We will look at how Hungarian Wine Festivals have evolved and what elements have proved to be successful. The discussion will cover the various aspects of festival organisation including the logistics (travel, access, costs, venue suitability, audience reach, time of year…). What type of festival is successful (arts, gastronomic, history, cultural, education…)? How can festivals be planned to benefit both the vineyard and region (walks between vineyards, several vineyards hosting joint festivals?).

Participants: Elizabeth Gabay MW, Pál Rókusfalvy, Zoltán Zilai & Florian Zaruba Theme: Branding and Marketing

An important part of this discussion will be considering what comes next in the development of this form of marketing. How can festivals retain their attraction with an increasing amount of competition?.

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IWINETC 2018 — CONFERENCE ROGRAMME

SESSION 1.3 Láncíd Room

12.30 – 13.15

Japan’s Wine Tourism: Culinary Politics in the Japanese Wine World Speaker Chuanfei Wang, Sophia University Japan Theme Research

This presentation provides a case study of wine tourism in Japan using the methods of cultural sociology. It argues that Japan’s wine tourism represents a form of culinary nationalism. This, however, is not contradictory to the globalization of culinary culture. This research is theoretical, but has practical implications for wineries and tour planners in and outside Japan.

SESSION 1.3 Margit Room

12.30 – 13.15

Tokaj - Discover the Destination Behind the World Famous Name Speaker István Szepsy, Szepsy Ltd. & St. Tamás Ltd Theme Grape Escape Destinations

The presentation will be based on a historic overview of how the name Tokaj became world famous and how the past decades have changed the winemakers’ way of thinking to rebrand this name. Tokaj region and especially the village of Mád has become one of the most appealing wine destinations of the country and represents today a great combination of varied attributes of tourism: excellent gastronomy completing the wine portfolio, different styles and options for accommodation, active programs and cultural sites to discover.

LUNCH Corso Room & Erzsébet Room

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IWINETC 2018 — CONFERENCE RO GRAMME

13.30 – 14.30

SESSION 1.4 Budapest Ballroom

14.45 – 15.30

Getting Seriously Social How social network platforms can be used for customer acquisition and retention. Case studies and take away ideas from around the globe. While the case studies are not specifically travel-oriented, these best-of-breed studies and examples will be woven with examples of how to adapt the techniques for your wine tourism business. Specific attention will be given to how to implement these ideas economically as well as how to run an effective Facebook campaign.

Speaker Judith Lewis, deCabbit Consultancy Theme Professional Development

SESSION 1.4 Margit Room

15.00 – 15.45

Wine Tourism in an Emerging Wine Destination, Côte Chalonnaise, Burgundy We will present the wine tourism offerings and potential in the Côte Chalonnaise, a wine subregion in Burgundy, France. While the wines of Burgundy are globally renowned, the sub-region of Côte Chalonnaise has lacked a strong wine or tourism identity to date. This is beginning to change with effective private and public initiatives.

Speaker Laurence Cogan, School of Wine & Spirits Business - Dijon Theme Research

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IWINETC 2018 — CONFERENCE ROGRAMME

SESSION 1.4 Lanchid

15.00 – 15.45

Getting It Right in Eastern Europe

Speaker Dr. John E. Hudelson, International Wine Trade, Central Washington University Theme Research

This presentation looks at present-day wine tourism in Eastern Europe and the Caucasus. Eighty-seven interviews were conducted and additional metrics were collected while developing a book on post-Communist wine-producing nations. Noticeably, certain attributes are associated with those nations which have excelled in wine tourism. Infrastructure is obviously important, but additional factors are associated with success, such as the commonality of small family-owned wineries, second-language facility, additional touristic activities in a region and, most important, a generally positive attitude of the stakeholders toward sharing the costs of marketing the wine region. Government support of wine tourism also contributes to a nation’s success in the industry. Finally, we suggest ways of circumventing weaknesses in some of these attributes.

SESSION 1.5 Budapest Ballroom

16.00 – 17.15

Treasure Hunting in Hungary A colorful, entertaining journey to eight Hungarian wine regions through 8 different wines. Here, you will discover some of hidden treasures of Hungary: its unique wines and its compelling tourist destinations.

Speakers Ronn Wiegand MW & Agnes Herczeg, Fine Wine Consulting Theme Grape Escape Destinations & Networking

IWINETC 2018 — CONFERENCE RO GRAMME

NETWORKING EVENING AT THE LÁZÁR EQUESTRIAN PARK TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE EXHIBITION AREA

IWINETC 2018 — CONFERENCE ROGRAMME

Wines of Hungary Tasting Notes

IWINETC 2018 â&#x20AC;&#x201D; CONFERENCE RO GRAMME

Wines of Hungary Tasting Notes

IWINETC 2018 â&#x20AC;&#x201D; CONFERENCE ROGRAMME

DAY 2

Wednesday 11 April 2018

Registration Desks Open

08.45 – 16.30

Exhibition Area Opens

09.00 – 17.00

SESSION 2.1 PLENARY SESSION Budapest Ballroom

09.30 – 10.15

Travel in a Digital World

Speaker Paul Richer, Genesys Digital Transformation Theme Branding & Marketing

Your customer base is evolving. Digital immigrants – those who were born prior to the Internet era – are giving way to the digital natives of Generations Y and Z. They now have the earning power to be an increasing proportion of your future customer base. Digital natives have only ever known communication without borders, instant access to any information that might interest them this particular second in time, building wide but perhaps shallow circles of online friends, making their own news through social media. Yet, in the wine and culinary tourism industry, the majority of our businesses are still run by digital immigrants. How do we need to adapt and change to embrace the digital world? What are the characteristics of digital natives that need to be understood to drive our digital marketing? How can our businesses remain relevant and attractive? In this session you will learn about the future digital marketplace and what your wine tourism business needs to do to continue to thrive in an increasingly digitally-driven world.

COFFEE BREAK Erzsébet Room

10.30 – 10.55

IWINETC 2018 — CONFERENCE RO GRAMME

SESSION 2.2 Budapest Ballroom

11.00 – 11.45

Don’t Go West, Go Direct! Direct to consumer (DTC) is the new catchcry in the wine industry. Fuelled by low margins offered by retailers and distributors, wineries increasingly rely on direct sales to generate full-tote revenue. This means converting cellar door visitors to wine club members, developing long term relationships and maximising lifetime value. Discover how to implement a successful DTC strategy by mapping the customer journey and activating touchpoints to generate sales. While primarily using wine industry case studies, the principles presented apply just as well to tour operators, travel agents and others in the tourism supply chain.

Speaker Robin Shaw, Wine Tourism Australia Theme Branding & Marketing

SESSION 2.2 Margit Room

11.00 – 11.45

An Analysis of Wine Tourism Life Cycle Stages in Washington State The purpose of this research was to investigate efficacy of wine tourism in Washington state using Butler’s Tourism Area Life Cycle Model (TALC). This exploratory study outlines practices and strategies of Washington state wineries and wine regions attributable to the stages in the TALC and highlights the various tactics developed to stave off stagnation. The focus is a combination of theoretical and practical research.

Speaker Dr. Barrbara Masberg, Central Washington University Theme Research

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IWINETC 2018 — CONFERENCE ROGRAMME

SESSION 2.2 WORKSHOP Lanchid Room

11.00 – 11.45

The Wine Lab – Generating Innovation between Practice & Research Speaker Judit Sulyok, University of Pannonia, Hungary Theme Research

The presentation focuses on The Wine Lab international project, aiming at generating innovation between practice and research on the European level. The three year long project includes a wide variety of activities including research, networking and special events. The presentation summarizes the outcomes of the stakeholder interviews carried out in four involved countries (Austria, Greece, Hungary and Italy).

SESSION 2.3 Budapest Ballroom

12.00 – 12.45

Everyone

(Simultaneous translation Hungarian to English)

Speaker Géza Ipacs, Apacs Studio Theme Branding & Marketing

Who does build the brand? Everyone. Today the use of the brand does no longer mean just the material possession of the brand. The brand is being formed by everyone, what more, everyone can have his own brand even without knowing about it. The presentation introduces a brand qualifying system, where the positioning of the brands is related to individual brands and the impact of these on brand value. In this system the brand position interacts with the model role and the functioning of brand communities.

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IWINETC 2018 — CONFERENCE RO GRAMME

SESSION 2.3 Láncíd Room

12.00 – 12.45

Branding in the 21st Century: A Legal Perspective Branding is a marketing practice that creates a name, symbol or design that both identifies and differentiates your product. An effective brand strategy requires a business to distinguish itself from its competitors, but also protects its brand through intellectual property. This presentation will focus on both theoretical and practical legal aspects of branding using the hypothetical business: Loony Wines, Inc.

Speakers Evon M. Spangler, Esq. & Perry M. de Stefano, Esq, Spangler and de Stefano, PLLP Theme Branding & Marketing

SESSION 2.3 Margit Room

12.00 – 12.45

What Makes a Wine Tour in a Wine Region Successful? This presentation deals with the various components of a tour: the preparation by the Travel Agency which should establish its itinerary in close contact with the wineries visited, the choice of a competent Tour Leader, the choice of the wineries to be visited, other aspects of the tour, and the preparation to be undertaken by the wineries. Some do and don’ts to take away.

Speaker Jochen Erler, Freelance Writer & Lecturer Theme Professional Development

LUNCH Corso Room & Erzsébet Room

IWINETC 2018 — CONFERENCE ROGRAMME

13.00 – 14.25

SESSION 2.4 Budapest Ballroom

14.30 – 15.15

Integrate or Die

Speaker Judith Lewis, de Cabbit Consultancy

Your optimal digital communication mix for a campaign to improve customer acquisition and retention. At every stage of the pre- and post- purchase journey, people touch multiple digital touchpoints even when not consciously looking for a holiday. In this session we will walk through the stages and touchpoints you can utilise to both acquire and retain customers through integrated digital channels.

Theme Branding and Marketing

SESSION 2.4 Margit Room

14.30 – 15.15

The 7-Step-Formula For An Unforgettably Unique Gourmet Wine Tour Speaker Armin H. Mueller, Gourmet Wine Travel, Switzerland Theme Professional Development

Tour Operators usually offer Gourmet Wine Travel Tours without success because they don’t attract REAL Wine Lovers to apply for it. So, what are the most important advertising points to use to make higher profile clients jump into your Wine Tour? During this session, you will learn the key factors to create a compelling tour and how to get wine enthusiasts to rush to join your tour.

SESSION 2.4 Láncíd Room

14.30 – 15.15

Take your Kids to Wine Country

Speaker Robin Shaw, Wine Tourism Australia Theme Branding and Marketing

Families that play together, stay together, and many modern parents are reluctant to change their imbibing and travel habits once the nippers arrive. Savvy wineries and wine regions have realised that the family market is good for business – both now and in the future – and created innovative products and experiences to cater for this growing market (which can also include the grandparents). Explore the family-friendly trails that traverse wine country and be inspired to create your own innovative experiences, or extend your client base and put together packages that appeal to this lucrative market.

IWINETC 2018 — CONFERENCE RO GRAMME

SESSION 2.5 Budapest Ballroom

15.30 – 16.15

Country Branding – The Wine as The Messenger When discussing the world’s top wine tourism destinations and finest wines, it is the celebrated regions of France, Italy and Spain in Europe or Napa in California that have historically been most respected. What are the chances and possibilities for a small country like Hungary to direct attention to its wine regions and wines, to establish a good reputation and a strong international presence on the world (tourism) market?

Speaker Meridith May, M Dash Publishing Theme Branding & Marketing

SESSION 2.5 Margit Room

15.30 – 16.15

Responsible Wine Tourism for a Sustainable Wine Culture A growing trend, wine tourism is not only a source of revenue for wine regions, for the wine business value chain and for the society, but it is also revealing and safeguarding the great cultural heritage of wine. How will wine tourism develop in a socially responsible and sustainable way?

Speakers Stylianos Filopoulos & Nadia Frittella, Wine in Moderation (WiM) Association Theme Branding & Marketing & Professional Development

IWINETC 2018 — CONFERENCE ROGRAMME

SESSION 2.5 Lánchíd Room

15.30 – 16.15

Hungary Prime for Wine Tourism Speaker Csilla Jánosi, Wine a’More Travel Theme Grape Escape Destinations

SESSION 2.6 CLOSING PLENARY SESSION Budapest Ballroom

16.30 – 17.00

Basque Country: Premium Wines & Stunning Architecture Speaker Alfredo Retortillo, Minister of Tourism, Trade & Consumer Affairs, Euskadi - Basque Country Theme Grape Escape Destinations

Many of the Premium Wines of Europe are produced in the Basque Country (El País Vasco in Spanish), a region of northern Spain well known for its ancient culture and beautiful landscapes. Few wine regions can claim to excel in young and aged red, white, rosé and sparkling wines. Dense Tempranillos to floral Garnachas to elegant Gracianos from the Rioja Alavesa region to crisp and fresh whites known as Txakoli. Thanks to the Basque country’s geographical location - the wild Sea of Cantabria on the North and the high Sierra Cantabria reaching to the sky to the South with huge plains and hills and dales in the middle gives this region a great diversity of terroirs for vine cultivation. The care and dedication of the Vascos also play an important role in the quality of Premium wines produced here. They have combined traditional production processes with new technologies. This means that the Basque wine producers can exhibit everything from vintages aged in medieval caves through to wines produced in the most avant-garde architectural installations designed by stars like Frank O. Gerhy. This closing plenary talk will journey in and around the wine regions of the Basque country showing the audience that it’s a grape escape destination that demands exploration beyond the delightful main cities of Bilbao, Vitoria and San Sebastian.

IWINETC 2018 — CONFERENCE RO GRAMME

NETWORKING EVENING AT THE TASTING TABLE TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE EXHIBITION AREA

IWINETC 2018 â&#x20AC;&#x201D; CONFERENCE ROGRAMME

NOTES

IWINETC 2018 â&#x20AC;&#x201D; CONFERENCE RO GRAMME

EXHIBITOR PROFILES

IWINETC 2018 â&#x20AC;&#x201D; EXHIBITOR PROFILES

HUNGARIAN TOURISM AGENCY Ms Vera Szucs-Balas Mr Zsombor Gál

HUNGARY

vera.szucs-balas@mtu.gov.hu E. bor@mtu.gov.hu

ABOUT US The Hungarian Tourism Agency is the Premium Sponsor for the 10th edition of the annual International Wine Tourism Conference, Exhibition, Workshop.

Kacsa utca 17-23 2040 -1027 Budapest www.gotohungary.com

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WINE ROUTE RIOJA ALAVESA Ms Nerea Guzmán Aguirre Ms Gentzane López Mayor Street, 68 Laguardia, Álava 01300 www.rutadelvinoderiojaalavesa.com

info@rutadelvinoderiojaalavesa.com info@rutadelvinoderiojaalavesa.com

ABOUT US Wine Route Rioja Alavesa is an association created with the main target of managing and promoting the tourism in the region. It represents over 140 partners that offer their services in fields such as: wineries, facilities for tourism activities, accommodations, restaurants, transport services, DMC, leisure and guided tours. Rioja Alavesa offers you the chance to delve into the culture of wine in one of the most attractive landscapes of the international wine-tourism areas,. It also counts with the sustainable tourism certification with the widest international recognition: Biosphere destination. Enjoy unique experiences in vineyards and visit its famous wineries on a journey from tradition to modernity; taste its excellent, prestigious wines and its fine cuisine. Discover medieval villages, wine festivals and events as well as cultural visits, vinotherapy and nature activities. NOTES

SPAIN

IWINETC 2018 — EXHIBITOR PROFILES

VINS GREECE Mr Spyros Triantafyllou Ms Valerie Tsintzou

s.triantafyllou@vins.gr info@vins.gr

ABOUT US We offer bespoke wine touring and culinary experiences in Greece, one of the oldest vineyards of the world. We provide exclusive tailor made wine tours, tastings and events. We let you choose between a few hours wine tour in Athens or a more extended trip to other districts of Greece. We have discovered unique culinary and tasting experiences at well-hidden locations off the beaten track, to enjoy an evening while indulging your palate. We provide pick up & return luxury transfer from the desired point of choice. All our tours include an experienced sommelier / wine expert that will guide you throughout the tour, and introduce you to the Greek viticulture. We take good care of the wine pairing with local delicacies. Finally, we create unique self-drive tours. Our goal is to exceed your expectations through our love for the wine. “Our passion for wine is reflected in our work”.

20 Ithakis str, Athens 15351 www.vins.gr

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QUALITY TOURS HUNGARY Ms Eszter Thurn

HUNGARY

eszter.thurn@qth.hu

ABOUT US Quality Tours Hungary is an important incoming agency at the Hungarian tourism market, offering tailor made solutions to meet your business and travel needs since 1999. Our main activities are hosting leisure groups, incentives and special interest groups - including wine tours, which we consider as a major field of our activity, and we are happy to welcome year-by-year more and more winelovers. The success of these wine thematic tours is based on three cornerstones: Hungary’s rich wine culture, our always-developing service partners and our team’s personal enthusiasm for Hungarian wines. What do we offer? Everything you need from visiting cellars, vineyards, and wine regions, to exploring old and new traditions, meeting the winemakers in person, having delicious wine dinners and for sure, tasting the excellent wines of Hungary.

Mester u. 21, Budapest 1095 www.qualitytours.hu

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IWINETC 2018 — EXHIBITOR PROFILES

GOARMENIA ARMENIA Argishti 7, Yerevan, Yerevan 0015 www.goarmenia.am

Ms Gayane Arakelyan Ms Gayane Galstyan

incoming@goarmenia.am info@goarmenia.am

ABOUT US GoArmenia is one of the leading companies in the Armenian travel market. As a part of Visa Concord Group, GoArmenia is mostly engaged in the promotion and development of Armenia as one of the most attractive tourist destinations. We are specializing in providing all types of travel services to our customers a varied and comprehensive range of products such as wine, gastronomic, religious, extreme, ECO and other tours. NOTES

VINE AND WINE FOUNDATION OF ARMENIA Nune Manukyan Zaruhi Muradyan

Argishti 7, Yerevan, Yerevan 0015 www.goarmenia.am

areniwinefest@gmail.com zara@vwfa.am

ABOUT US Vine and Wine Foundation of Armenia (VWFA) is a non-profit organization that aims to implement public policies and development programs in viticulture and wine making sectors. The objectives of the Foundation refer to the development of viticulture as a guarantee of a high quality wine, improvement of the quality of wine production, as well as increase in winemaking reputation and competitiveness of the country, development of Armenian wine culture, promotion of “Wines of Armenia” brand, wine exports and wine consumption culture in Armenia. NOTES

ARMENIA

IWINETC 2018 — EXHIBITOR PROFILES

VIGNETI VILLABELLA Ms Francesca Blench

ITALY

info@francescablench.com

ABOUT US Vigneti Villabella is the estate and winery within the Cristoforetti-Delibori group, based in Calmasino, in the heart of the Bardolino Classico zone, on morainic hillsides overlooking Lake Garda. Founded over 40 years ago by Walter Delibori and Giorgio Cristoforetti, Vigneti Villabella expresses the full potential of the area, creating unique, authentically typical wines, red, white and rosé some of which are organic, and operates in an ethically responsible manner, maintaining a balance between man, the landscape and nature.

Località Cordevigo, Cavaion Veronese, VR 37010 www.francescablench.com

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VILLA CORDEVIGO WINE RELAIS Mr Paolo Consolini

ITALY

info@villacordevigo.com

ABOUT US Located 30 minutes from Verona, known for being the city of Romeo and Juliet, Villa Cordevigo and Vigneti Villabella, the estate and winery owned by the Cristoforetti and Delibori families, are also just 10 minutes from the shores of Lake Garda, the largest lake in Italy and Mediterranean in nature, with its olive and lemon groves. Set in the heart of its own vineyards, Villa Cordevigo is a fine 17th century patrician country residence with a tiny consecrated chapel, all lovingly restored and converted into a private hotel and wine estate which opened in 2010. In 2013, the Oseleta Restaurant was awarded the much-prized Michelin star.

Località Cordevigo, Cavaion Veronese, VR 37010 www.villacordevigo.com

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IWINETC 2018 — EXHIBITOR PROFILES

KOVÁCS NIMRÓD WINERY Ms Noémi Pintér

Veroszala 66, Eger, Hungary 3300 www.kovacsnimrodwinery.com

HUNGARY

noemi@kovacsnimrodwinery.com

ABOUT US The essence of fine wine is rooted in the unique terroir, where the grapes are raised. We are fortunate enough to have three of the top terroirs in the Eger wine growing region. We farm these grapes using sustainable practices and every year we hand harvest these healthy and happy grapes which are being gently guided into fine wines. Kovacs Nimrod Winery is situated on the historic part in the town of Eger. We also love welcoming guests and entertain them in our restored facilities, whether in our VIP Knightsroom or in the main tasting room. NOTES

SZENT TAMÁS WINERY Mr Tamás Nagy Mr Tamás Sipos

Hunyadi János utca 2., Mád 3909 www.szenttamas.hu/en/home

nagy.tamas@szenttamas.hu sipos.tamas@botrytis.hu

ABOUT US Discover Mád! 8 years ago we dared to dream big. We thought that Tokaj Wine Region was ready for changes like it had been several times in the past. We believe that it is essential for this small but unique wine region to be included on the world map of wine regions. Our wines are already present in 35 countries of the world. With the direction of István Szepsy Jr. 18th generation winemaker, we produce wines to introduce the unique characteristics of the historic top ranked vineyards. For our visitors’ gastronomic experience Chef Gábor Horváth of Gusteau Restaurant and his team are working from day to day on bringing a perfect balance between local ingredients and the historic wines of Tokaj Wine Region to your plate. At our bistro style restaurant Elso Mádi Borház you may also taste local cuisine. For those who are eager to explore the mysterious story of Mád, our Hotel Botrytis offers high level relaxing opportunities. NOTES

HUNGARY

IWINETC 2018 — EXHIBITOR PROFILES

NOMAD HOTEL

HUNGARY

Ms Barbara Balogh

nomad@nomadhotel.hu

ABOUT US The Nomad Hotel and Glamping is situated in pictures little village at the hearth of the Eger Wine Region. Surrounded by forests of the Bükk NP and wine yards, the hotel has 21 boutique rooms, the glamping offers unique accommodation possibilities. For gourmet travellers the Nomad’s restaurant is a good choice to enjoy the best wines of Eger accompanied by traditional Hungarian dishes made of carefully selected local ingredients.

Veroszala 66, Eger, Hungary 3300 www.nomadhotel.com

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Elérhetőségek: MARKETING@MADGOAT.HU • 3909 Mád, Batthyány u. 12-14.

IWINETC 2018 — EXHIBITOR PROFILES

VYLYAN VINEYARDS & WINERY Ms Orsolya Bende Ms Bernadett Kovári

Fekete-hegy 092. hrsz., Baranya Kisharsány www.vylyan.hu

HUNGARY

bendeo@vylyan.hu kovarib@vylyan.hu

ABOUT US Vylyan Vineyards and Winery is located in the sunny southwest corner of Hungary. The winery can be found on Black Hill in Kisharsány, in the heart of Dobogó vineyard. The choice of the name Vylyan was inspired by a 15th century manuscript, in which VYLYAN was the name used for “Villány”. The basis of our philosophy lies in the work done in the vineyards, which is naturally reflected in our wines. Remarkable wines may only be born of topquality grapes. Sustainable development is becoming a more and more important aspect; we prefer natural, environmental friendly solutions both in our vineyards and in winery. In addition to the special qualities of the soil, it is the hard, enthusiastic work of an open-minded, professional team that has bore its fruits. Today Vylyan is one of the prominent vineyards of the Villány wine region. In 2008 Vylyan won the title “WINERY OF THE YEAR IN HUNGARY”. NOTES

GARAMVARI SZÖLÖBIRTOK Mr Peter Baranyai Mr. Miklos Gaspar

Kishegyi u. 42., Balatonlelle 8638 www.garamvariszolobirtok.hu

baranyai@garamvariszolobirtok.hu m.gaspar@garamvariszolobirtok.hu

ABOUT US The vineyard – established 25 years ago – holds 85 ha of the wine district on the southern shore of Lake Balaton, providing excellent opportunity to producing fresh, elegant and stylish white wines coupling with complex, well-balanced red wines. The sparkling wine cellar with more than 100 years of history and caved in limestone are ideal for mastering „methode traditionnelle” sparkling wines. NOTES

HUNGARY

IWINETC 2018 — EXHIBITOR PROFILES

KRISTINUS HUNGARY Mr Kornél Simon Ms Alexandra Búza

kornel.simon@kristinus.hu alexandra.buza@kristinus.hu

ABOUT US Our winery, situated on the slopes of the southern shores of Lake Balaton, has been producing award-winning wines since 2005. Kristinus Wine Estate welcomes its guests with cuisine which will appeal to fine-dining enthusiasts, a unique cinema, an event venue and a wine hotel. Our winery, located ten minutes from Balatonmáriafürdo, offers convivial concerts and atmospheric dinners, as well as wine tasting of an impressive array of wines, of course.

Hunyadi utca 99., Kéthely 8713 www.kristinus.hu/en/vineyard

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WINELOVERS HUNGARY Mr István Tábor Ms Boglárka Ádám

istvan.tabor@trinety.hu adam.boglarka@winelovers.hu

ABOUT US Winelovers offers wine lovers the chance to get to know wines in a quality environment. We organize thematic wine tastings each month, where we offer an opportunity for people who like wine to meet with a dominant domestic theme, grape variety or wine region. These events offer a high-quality pastime at the most frequented places in Budapest, where people can meet not only Hungarian wines, but also their makers. For those who are not satisfied with wine tastings only and would like to have deeper knowledge on the subject, we offer organized wine courses where it is possible to start learning from the basics with trained wine experts.

Podmaniczky street 31. 1/8a., Budapest, Pest 1067 www.winelovers.hu

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IWINETC 2018 — EXHIBITOR PROFILES

DISZNÓKO HUNGARY Disznóko-dülo, Hrsz0202 Mezozombor, Tokaj-hegyalja 3931 www.disznoko.com

Ms Andrea Hanyecz Mr László Mészáros

hanyecza@disznoko.hu disznoko@disznoko.hu

ABOUT US Disznóko has crafted its own style of Tokaji wines, the legendary sweet white wines of Hungary. Since 1992 the estate has been under the guidance of AXA Millésimes, owner of several prestigious châteaux in the Bordeaux region (Château PichonLongueville, Château Suduiraut and Château Petit-Village), Domaine de l’Arlot in Burgundy and Quinta do Noval in Portugal. Classified “First Growth” in 1732, the estate is located at the southern-western entrance to the Tokaj Wine Region. It belonged to influential families like the Rákóczis, the Waldbotts and Melchior de Lónyai. Lónyai commissioned the building of the Sárga Borház, the “Yellow House of Wine”, to house the estate’s press in the 19th century. NOTES

IWINETC 2018 — EXHIBITOR PROFILES

TOKAJ-HÉTSZOLO HUNGARY ORGANIC VINEYARDS Mr Oroszlán Tamás Mr Makai Gergely

oroszlan.t@hetszolo.hu makai.g@hetszolo.hu

ABOUT US The Tokaj Hétszolo estate, known for its unique wines and rich history, is situated in the heart of Tokaj-Hegyalja, on the southern slopes of Mount Tokaj. The Hétszolo and Nagyszolo vineyards have been classified as premier growing areas since 1772. Sitting on volcanic rock blanketed with a thick layer of loess, the vineyards cover 55 hectares of the south-facing hillside. We use organic methods to preserve our soil and care for our vineyards. The majority of vines are the Furmint variety (73%), with lesser amounts of Hárslevelu (18%), Kövérszolo (5%) and Muscat (2%). Also the historical Rákóczi Cellar belongs to Hétszolo Winery. The Rákóczi Cellar has been at the heart of Tokaj for at least one thousand years, where the most important matters were addressed and the most precious things were stored. In Tokaj-Hegyalja, nothing is more important than wine and wine trade.

Bajcsy-Zsilinszky E. u., 19-21., Tokaj 3910 www.hetszolo.hu

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HARASZTHY WINERY Mr Oroszlán Tamás Mr Makai Gergely

HUNGARY

oroszlan.t@hetszolo.hu makai.g@hetszolo.hu

ABOUT US The Haraszthy Winery based on the slopes of the mountain of Öreghegy Etyek. .Our main grape varieties are the Irsai Olivér, Savignon Blanc, Chardonnay and the Pinot Noir. Our wines made by reductive technology and also aged in oak barrels. We utilize modern techniques inspired by traditional methods to make distinctive wines full of character.

Bajcsy-Zsilinszky E. u., 19-21., Tokaj 3910

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IWINETC 2018 — EXHIBITOR PROFILES

GRAND TOKAJ Mr András Gyorffy Mr Zoltán Szabó Petofi Sándor u. 36-40. Tolcsva, Borsod-Abaúj-Zemplén megye 3934 www.grandtokaj.com

HUNGARY gyorffy@grandtokaj.com szabo.zoltan@grandtokaj.com

ABOUT US Grand Tokaj is the largest winery in the historic Tokaj-hegyalja wine region and is the guardian and protector of Hungarian national winemaking tradition. As the integrating force of the region we purchase grapes from over 1000 small producers across over 1000 hectares of land and provide for 35% of the regions total production. Our mission is to restore Tokaji wines to their former glory. Grand Tokaj is one of the largest wineries in Hungary that produces high quality white Tokaji PDO wines. The company has a long history of experience in wine production and has a wide assortment of highly acclaimed international award winning products ranging from dry to sweet and late harvest wines produced from indigenous Tokaji grape varieties. The winery also manufactures unique Tokaji wine specialities made from botrytised grapes, such as Tokaji Aszú, Tokaji Essencia and Tokaji Szamorodni. NOTES

CASTELLO DI RONCADE Mr Diego Vardanega Ms Beatrice Trevisan

Via Roma 141 Roncade www.castellodironcade.com

diego@castellodironcade.com beatrice@castellodironcade.com

ABOUT US Castello di Roncade is a pre-Palladian villa built in 1508 in the Venetian mainland, a few minutes from Treviso city center, and has been producing wine ever since. Located in the core of the Prosecco area and less than one hour from main tourist destination such as Venice, Verona, Padua, the Dolomites, the Castle welcomes its guests every day for guided tours, wine tastings, or overnight in classic apartments and suites. NOTES

ITALY

IWINETC 2018 — EXHIBITOR PROFILES

FOLLY HUNGARY ARBORETUM AND WINERY Ms Réka Folly

folly.reka@follyarboretum.hu

ABOUT US Our botanic garden is not simply an arboretum of many. It is not only a unique collection of cedars and cypresses, but a family history of several generations, a result of dedicated work and perseverance. Be a part of the history of our family! Feel the tranquility of centuries-old cedars, an enchanting view over the lake Balaton and taste our wines, which are expertise and spare no effort were made to you. We, the fourth generation, strive to live up to their example. The vineyard, an organic part of the arboretum, was established in 1878 by our great-great-grandfather, who built the cellar that is still in use today. We deal primarily in white wine: the Folly wines are based on Pinot gris, muscat ottonel, budai zöld and Welschriesling.

Kápolnavölgyi út 25., Badacsonyörs 8257 www.follyarboretum.hu

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IWINETC 2018 — EXHIBITOR PROFILES

SPONSORS AND SUPPORTERS IWINETC would like to thank the following sponsors and supporters: PREMIUM SPONSOR

GOLD SPONSOR AND IWINETC HOST FOR 2019

SPONSOR

SUPPORTERS

IWINETC 2018

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Exclusive & Premium Wine Tours in France frenchwinetour.fr contact@frenchwinetour.fr +33 4 48 06 05 24

IWINETC 2018

NOTES

IWINETC 2018

BRÓDY SÁNDOR UTCA 9 BUDAPEST 1088

www.tastehungary.com

Our food and wine experiences are focused on top quality local products, education, passionate people, and special places. We offer daily small-group culinary and wine walking tours; full-day wine tours; and wine tastings at our Budapest wine cellar. Our custom private tours for individuals and groups are authentic experiences to remember for a lifetime.

“It was exciting to see the diversity in Hungarian winemaking.” — Perle, California “Our guide was fantastic – passionate, knowledgeable – a real culinary and wine ambassador! The vineyards we visited were unique and the owners were very personable and displayed such enthusiasm for their craft.” — Jenny, UK “We had an experience of a lifetime in Tokaj.” — John, Delaware

“We had a wonderful day and came away with a new appreciation for Tokaj wines. The lunch was among the best meals we had in Hungary.” — Ron and Cheril, New Jersey

hello@tastehungary.com | +36 30 690 4913