IWINETC 2019 Conference programme by Wine Pleasures

IWINETC Vitoria · Rioja Alavesa · Basque Country 12 & 13 March 2019

International Wine Tourism Conference Exhibition & Workshop

CONFERENCE PROGRAMME ORGANIZED BY

PREMIUM SPONSOR

CONTENTS Welcome to IWINETC 2019. . . . . . . . . . . . . . 4

Conference Programme - Day 2 . . . . . . . . . . . . 22

A-Z IWINETC Information. . . . . . . . . . . . . . . 6

Exhibitor Profiles. . . . . . . . . . . . . . . . . . . . 31

Conference Programme – Day 1 . . . . . . . . . . . . 9

Sponsors & Supporters . . . . . . . . . . . . . . . . 44

ORGANIZED BY

Vitoria · Rioja Alavesa · Basque Country 12 & 13 March 2019

IN COLLABORATION WITH OUR PREMIUM SPONSORS

JOIN THE IWINETC COMMUNITY! Like our Facebook page: www.facebook.com/winetravel Like our photos on Instagram: @iwinetc Watch our videos on Vimeo: https://vimeo.com/winepleasures

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CONTACT THE IWINETC TEAM winepleasures info@winepleasures.com

www.iwinetc.com www.winepleasures.com

While every effort has been made to ensure accuracy in the completion of this publication, the organizers and publishers cannot accept any liability for any errors or omissions. © Copyright. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means - electronic, photocopying or otherwise - without written permission of Wine Pleasures.

IWINETC 2019

WELCOME TO IWINETC 2019

We are excited to bring the global wine and culinary tourism industry together in the Green Capital of Vitoria-Gasteiz in the Basque Country for 2 days of inspirational talks and exciting networking events and tours. We’ve been working hard over the last 12 months with our Premium Sponsors (Departamento de Turismo, Comercio y Consumo del Gobierno Vasco; Departamento de Fomento del Empleo, Comercio y Turismo de la Diputación Foral de Álava; Ayuntamiento de Vitoria-Gasteiz & Ruta del Vino de Rioja Alavesa) to make sure you have a stimulating and fruitful conference. We hope it proves to be professionally rewarding and also personally enjoyable. This year we have enhanced the Conference Programme with two additional keynote speakers. Felicity Carter, Paul Richer, Sarah Jane Evans MW, Robin Shaw, Judith Lewis, Andre Morgenthal and “home grown” Alicia Estrada will headline the programme of 25 sessions across five topical content themes – Research, Branding & Marketing, Professional Development, Grape Escape Destinations and Network & Connect.

Vitoria · Rioja Alavesa · Basque Country 12 & 13 March 2019

This year our programme of networking events include pre-conference tours of Vitoria- Gasteiz, an evening gala dinner, a BOYB + Picoteo evening and post conference wine tasting day tours to the Rioja Alavesa wine region. As well as welcoming back many of our long standing delegates and exhibitors, we are delighted to have many new delegates and exhibitors join us for the first time. This year the Wine Tourism B2B Workshop will take place off site and will be held in the Rioja Alavesa Wine Region where over 900 pre-scheduled appointments will take place between international tour operators and agents and wine tourism experience providers form around the world including countries such as Armenia, Greece, Hungary, Italy, Portugal, Moldova, Spain, Uruguay and of course host destination, the Basque Country. We hope you greatly benefit and enjoy everything we have planned during the whole of IWINETC. As always we welcome any feedback and if you see me in the Auditorio where I’ll be most of the time please feel to grab my ear, or any member of the IWINETC team in and around the Registration desk in the Entrance Hall of the Palacio de Congresos Europa. Anthony Swift IWINETC Director

IWINETC 2019

A-Z IWINETC INFORMATION

ACCESS

EXHIBITION AREA

Wheelchair access is available from the main entrance of the Palacio de Congresos Europa (IWINETC venue) to each of the seminar rooms, the exhibition area and the coffee break and restaurant area. Toilets accessible by wheelchair are also available on each floor of the venue.

Come along to the exhibitor area located in the Entrance Hall and the Sala Green Capital Room. Discover grape escape destinations and meet with the industry in a relaxed environment. Strengthen existing relationships and meet with new contacts, friends and colleagues. Wine tastings on selected exhibitor tables available from 11.00 daily.

CAR PARKING There is a car park beneath the Palacio de Congresos Europa but it requires you to download the Intelligent Parking App in order to pay for parking space. www. parkingverde.es In the immediate area around the Palacio de Congresos Europa it is possible and fairly easy to park up free of charge.

FIRST AID First Aid is available for the duration of the conference. Make your way to the Palacio de Congresos Reception Desk should you require assistance.

IWINETC CONFERENCE PROGRAMME OF TALKS CERTIFICATE OF ATTENDANCE Certificates of Attendance will be available for delegates once the conference has finished and provided you have attended both days of the event. Certificates must be ordered and collected from the IWINETC Registration desk. There is an admin fee of €5 for each printed Certificate or €2 if requiring a digital copy only.

CLOAKROOM AND LUGGAGE STORAGE There is a place to hang coats and bags located in the main Entrance Hall. A free of charge luggage storage facility is also available.

The IWINETC conference programme of talks offers a range of useful education delivered by industry experts. Flip on a few pages to view the IWINETC programme for more information.

LUNCHES Lunches on each day of the conference will be taken in the Sala Green Capital Room. Conference badges must be worn and shown to gain access. For lunch times please see the Conference programme.

NETWORKING EVENTS COFFEE BREAKS The morning coffee break on each day of the conference is free for registered conference participants and will be taken in the Sala Green Capital Room. Conference badges must be worn and shown to gain access.

What would a trip to the Basque Country be without seeing its cultural delights, vineyards AND wine producers? Take advantage of the fantastic and varied social programme we have prepared for you:

IWINETC 2019 — A-Z IWINETC INFORMATION

TUESDAY 12TH MARCH

SEO SITE CLINIC

16.15 IWINETC Masterclass: Wines of the Basque Country

Key note speaker, Judith Lewis will be running a SEO Site Clinic where she will analyse your site, check your keyword coverage and visibility, answer your questions, diagnose any problems you are having, and make recommendations of what you may wish to change and how (as well as why). These site clinics will be available on day 2 of the conference from 09.00 to 12.30 providing actionable advice for your business as part of your IWINETC ticket. Limited number of places so early booking is recommended. Bookings will be accepted on day 1 from 11.00 – 16.00 at the IWINETC Registration Desk.

Take your seat and join Master of Wine Sarah Jane Evans for the IWINETC Masterclass: Wines of the Basque Country in the Sala Estíbaliz. Conference badges must be worn and shown to gain access. 20.00 Jardines de Uleta Suites Gala Evening (Ticketed Event) Tickets can be purchased at the IWINETC registration desk until 15.00 on March 12th. There are a limited number of places so book in the morning to avoid disappointment.

WEDNESDAY 13TH MARCH 19.30 BYOB Wine Tasting & Picoteo at El Portalón (Ticketed Event) Join a small group of fellow-conference-goers at El Portalón for a unique evening of wine sharing, conversation, and tasting delicious Basque tapas - picoteo! Tickets are priced at just €35 and can be purchased at the IWINETC registration desk until 13.00 on March 13th. (Space is limited to 30 participants, so book your spot early!)

IWINETC OPENING TIMES Tuesday 12th March 2019: 08.30 – 18.00 Wednesday 13th March 2019: 08.45 – 17.30

SIMULTANEOUS TRANSLATION All of the talks programmed in the Auditorium María de Maeztu will have simultaneous translation. Talks delivered in Spanish or Euskara (Basque language) will be simultaneously translated into English and talks delivered in English will be simultaneously translated into Spanish. Parallel talks delivered in both the Sala Estíbaliz and the Sala Avenida will be in English only.

TOURIST INFORMATION Visit the exhibition area situated in the Entrance Hall for information on places of interest, restaurants, shopping, entertainment and local amenities to enjoy during your stay in the Basque Country.

WINE TASTING TOURS

REGISTRATION DESK There is one registration desk for IWINETC which is situated as you enter the Palacio de Congresos Europa Entrance Hall.

On Thursday 14th and Friday 15th March there a two full day wine tasting tours to enjoy with visits to wineries in the Rioja Alavesa wine region. Tickets (include lunch, transport and guide) subject to availability can be purchased at the IWINETC registration desk. All tour options and itineraries can be viewed on the IWINETC web site at www.iwinetc.com under the section Tours.

WIFI Complimentary WIFI is available at the IWINETC Conference venue. Connect to IWINETC with the password IWINETC2019

IWINETC 2019 — A-Z IWINETC INFORMATION

CONFERENCE PROGRAMME

Enhance your knowledge, grow in your profession and be inspired! The IWINETC talk programme offers cutting edge professional learning delivered by savvy international industry experts covering useful topics within the wine and culinary tourism industry for you and/or your business.

DAY 1

Tuesday 12 March 2019

Registration Desks Open

08.45 – 17.00

Exhibition Area Opens

09.00 – 17.30

WELCOME TO IWINETC 2019 & OPENING ANNOUNCEMENTS

09.30 – 09.40 Room: Auditorio Maria de Maeztu

SESSION 1.1 OPENING PLENARY SESSION Auditorio María de Maeztu

09.45 – 10.10

Destination Basque Country Speaker Minister of Tourism, Trade & Consumer Affairs. Euskadi – Basque Country

This opening plenary talk will journey in and around the wine regions of the Basque country showing the audience that it’s a grape escape destination that demands exploration beyond the delightful main cities of Bilbao, Vitoria-Gasteiz and San Sebastian.

Theme Grape Escape Destinations

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SESSION 1.2 PLENARY SESSION Auditorio María de Maeztu

10.15 – 10.45

La Magia de Rioja Alavesa: El Antes y el Después de la Oferta Enoturística Speaker Mariasun Sáenz de Samaniego, Presidenta Ruta del Vino de Rioja Alavesa

Rioja Alavesa ha desarrollado exponencialmente el Enoturismo, sobre todo en los últimos años, poniendo en valor tanto los recursos tradicionales como sumergiéndose en la vanguardia de la enogastronomía y el turismo. En esta ponencia descubriremos cómo ha sucedido tal evolución desde la experiencia de una nativa de la comarca y profesional del sector.

Theme Grape Escape Destinations

COFFEE TIME Sala Green Theme Networking

10.45 – 11.25

Grab a coffee, make friends with someone you don’t know and together browse the exhibition area.

SESSION 1.3 Auditorio María de Maeztu

11.30 – 12.15

Leveraging Facebook, Twitter & Instagram for Wine Tourism Speaker Judith Lewis, de Cabbit Consultancy Theme Branding & Marketing

Sometimes it can seem difficult to wade through everything and identify what the best solutions for the wine & culinary tourism business might be in social media. Using examples from travel and tourism businesses, this session will walk you through what others have successfully done and what you can do without investing too much time and money. We will cover Facebook organic reach, styles and posts as well as paid options and how they perform, Instagram (part of Facebook) options when organically only certain accounts can add clickable links, and Twitter and whether it is still worth investing in.

IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 1.3 Sala Estíbaliz

11.30 – 12.15

Gastrodiplomacy: How Food & Wine Tourism can Change Everything This talk is based on the research conducted while coursing the Food Tourism Master at Basque Culinary Center. Gastrodiplomacy is a brand new term that defines how food & wine can be used to build or improve destination image, promote their cultures, globalize their food industries, attract international tourists, and build relations with international wine and food lovers.

Speaker Irina Gusinskaya, TimeforMore.Wine Theme Branding and Marketing

SESSION 1.4 Auditorio María de Maeztu

12.30 – 13.15

AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology Technology is moving fast. New buzzwords and acronyms such as AI and IOT are creeping into our everyday language. The technologies that sit behind the buzzwords are creeping into our everyday lives. How are technologies such as Artificial Intelligence and the Internet Of Things going to impinge on wine tourism? Will they have a major impact or no impact at all? In this session, you will hear a future perspective on tomorrow’s technology and how it might impact on wine tourism.

Keynote Speaker Paul Richer, Genesys Digital Transformation Theme Branding and Marketing

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SESSION 1.4 Sala Estíbaliz

12.30 – 13.15

Training Wine Tourism Professionals: Opportunity for Innovation and Future Speaker Teresa Guilarte, ARTEAN WINES, Escuela de Vino Theme Professional Development

Growth and innovation in wine tourism is based predominantly on the people who work in this sector. Starting from a diagnostic of needs, we will analyse the existing opportunities for training at local/national and international level. We will highlight the added value strategies for the development of professional skills that can be bettered for the future of the sector.

SESSION 1.4 Sala Avenida

12.30 – 13.15

Policies for Wine Tourism and the Wine Industry in Japan Speaker Toru Kodama, University of Tsukuba, Japan Theme Research

In accordance with the increasing popularity and quality of “Japanese wine”, which is wine made 100% from domestically produced grapes, wine tourism is booming in various local areas of Japan. In this talk session, various policies, initiatives and strategies in industry, government and academia in Japan will be analyzed in terms of promoting wine tourism and clusters in the country.

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IWINETC 2019 — CONFERENCE PROGRAMME

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TIME FOR LUNCH Sala Green

13.15 – 14.30

SESSION 1.5 Sala Estíbaliz

14.30 – 15.15

Win My Heart, Win My Wallet Unlock the power of transformative wine tourism experiences and discover why Gen Y and Z are changing the way we create and market experiences. Keynote Speaker Robin Shaw, Wine Tourism Australia Theme Branding and Marketing

SESSION 1.6 Auditorio María de Maeztu

15.15 – 16.00

Vender Enoturismo a Través de Canales Digitales: Herramientas para Empresas y Territorios Keynote Speaker Alicia Estrada, Vinoturismo Theme Branding and Marketing

Los canales clásicos de venta del enoturismo, tanto venta directa como intermediada, se han visto complementados por múltiples herramientas de comercialización efectivas a través de canales digitales. En este nuevo escenario, no solo las empresas pueden actuar, también los territorios de vino tienen mucho que decir para dinamizar la comercialización de las empresas de su territorio.

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IWINETC 2019 — CONFERENCE PROGRAMME

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SESSION 1.6 Sala Avenida

15.15 – 16.00

Old Vine Heritage Tours as a Differentiation in Wine Tourism Keynote Speaker Andre Morgenthal, Certified Heritage Vineyards, South Africa

The Old Vine Project aims to preserve vines older than 35 years. Winemakers can certify their wines as ‘Old Vine’ and the public are now able to buy wines that are made from the many ancient and sometimes forgotten patches of South African vineyards. Old Vine Heritage Tours offer guests a tailored and informative experience of the Cape’s viticulture and wine heritage.

Theme Grape Escape Destinations

SESSION 1.7 Sala Estíbaliz

16.15 – 17.30

IWINETC Masterclass: Wines of the Basque Country

Keynote Speaker Sarah Jane Evans MW

Sarah Jane Evans MW will be blending an exceptional tasting of wines from the Rioja Alavesa region and Txakolí wines from Arabako Txakolina (Álava), Getariako Txakolina (Getaria) and Bizkaiko Txakolina (Bilbao) – a fascinating Masterclass and one not to be missed by IWINETC conference delegates.

Theme Grape Escape Destinations & Networking

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IWINETC 2019 — CONFERENCE PROGRAMME

NETWORKING EVENING AT THE JARDINES DE ULETA SUITES TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE ENTRANCE HALL

IWINETC Masterclass: Wines of the Basque Country Tasting Notes

IWINETC 2019 â&#x20AC;&#x201D; CONFERENCE PROGRAMME

IWINETC Masterclass: Wines of the Basque Country Tasting Notes

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DAY 2

Wednesday 13 March 2019

Registration Desks Open

08.45 – 16.00

Exhibition Area Opens

09.00 – 17.00

SESSION 2.1 PLENARY SESSION Auditorio María de Maeztu

09.30 – 10.15

Enoturismo MICE: Cómo Enfocarnos hacia este Sector Keynote Speaker Alicia Estrada, Vinoturismo Theme Branding & Marketing

Dentro del mundo turístico, seguramente será el sector MICE el que exige un mayor nivel de especialización por parte de los prestatarios. Son muchos los componentes que diferencian este sector del clásico enoturismo vinculado al ocio vacacional. Analizaremos estos factores y expondremos algunos enfoques que pueden ayudarnos en la conversación tanto con clientes de empresa como con los operadores MICE.

COFFEE TIME Sala Green

10.30 – 10.55

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SESSION 2.2 Auditorio María de Maeztu

11.00 – 11.45

The Importance of Media in Wine Tourism If you build it they will come - if they know about it. A key plank in any tourism marketing strategy has to be dealing with media, whether that’s traditional print and broadcast media, or influencers on social media. Felicity Carter will discuss low - to no cost ways to get media attention, from crafting a perfect pitch through to leveraging media relationships.

Keynote Speaker Felicity Carter, Meininger Wine Business International Theme Branding & Marketing

SESSION 2.2 Sala Avenida

11.00 – 11.45

Discovering Enotourism along the Strada Reale dei Vini Torinesi The Strada Reale combines companies in the agri-food, hospitality, tourism and institutional sectors. It offers interesting touristic enogastronomical routes in 4 territories - Hills of Turin, Canavese, Val Susa, Pinerolese - with a focus on Ivrea, a UNESCO heritage site.

Speaker Alessandro Comotto, Strada Reale dei Vini Torinesi Theme Grape Escape Destinations

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SESSION 2.3 Auditorio María de Maeztu

11.45 – 12.00

Creating Cooperation Between European Wine Tourism Players Speaker Pólika Leontina Szabó, Budaventura Travel Theme Network & Connect

Cooperation is key when it comes to promoting a wine tourism destination be it a region, country or a whole continent. Budaventura Travel, Hungary has developed a platform “Wine Tourism in Europe” which aims to bring European wine tourism providers closer together by offering an innovative forum to create cooperation opportunities. This presentation will of interest to all wine and culture tourism industry players.

SESSION 2.4 Sala Estíbaliz

12.00 – 12.45

Tokaj: An Emerging Wine Travel Destination

Speaker Gergely Somogyi, Tokaj Today

The session is primarily aimed at travel professionals with good wine knowledge including, but not limited to, tour operators and travel agents, as well as wine and/or travel journalists, and, of course, anyone with interest in wine travel. No knowledge of the Tokaj region or its wines is required.

Theme Grape Escape Destinations

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SESSION 2.4 Sala Avenida

12.00 – 12.45

Standardisation of Tourism in Wineries

Speaker Djurdjica Jojic, Faculty of Tourism and Hotel Management, Vrnjacka Banja, Serbia

In wine tourism, wineries do not offer simply wine and tasting, they offer a touristic experience. Since hotels or restaurants have standardised criteria and rating, why don’t wineries? Why is it important to standardise it across one wine route and how it is done in some regions – case studies of Villany, Hungary and Istria, Croatia.

Theme Branding & Marketing

SESSION 2.4 Auditorio María de Maeztu

12.15 – 13.00

Success with Sustainable Wine Tourism Practices in South Africa

Keynote Speaker Andre Morgenthal, Certified Heritage Vineyards

South African wineries are located in a biodiversity hotspot, the Cape Floral Kingdom, the smallest and richest. But under threat from agriculture, alien vegetation and human development. Wineries are looking at minimizing their impact on the environment, conserving water/resources and using eco-awareness as part of their tourism offering. The South African wine industry was the first to introduce a sustainability seal, incorporated in the official Certification Seal. Best practice examples for the presentation will include case studies: Vergelegen, Black Oystercatcher, Spier, La Motte, Boschendal.

Theme Research, Branding & Marketing

TIME FOR LUNCH Sala Green

13.00 – 14.20

IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 2.5 Auditorio María de Maeztu

14.30 – 15.15

The 5 Ps of New Zealand Wine Tourism strategy Following an understanding of the state of Tourism in New Zealand we explore how Wine Tourism fits within this overall strategy as run by the official wine body New Zealand Winegrowers. The background and implementation of the 5 Ps of New Zealand Wine Tourism are explored as well as the opportunity of sustainability.

Speaker Chris Yorke, New Zealand Winegrowers Theme Branding and Marketing

SESSION 2.5 Sala Estíbaliz

14.30 – 15.15

So You’ve Started a Wine Tour Company – Now What? Starting and sustaining a wine tour company has a steep learning curve. While every country has their own rules and regulations, the basics to building and sustaining a wine tour operation are universal. This presentation gets into the nuts and bolts from incorporating to advertising and what you may want to avoid, based on the real-life experience of running a wine tour company.

Speaker Lou Thompson, Wine Tours Toronto Theme Branding & Marketing

SESSION 2.5 Sala Avenida

14.30 – 15.15

Nemea: an Emerging Wine Tourism Region? Nemea is Greece’s most important red wine appellation, Agiogitiko, located in the northeast of the Peloponnese. This area has seen a huge amount of investment and growth in the past few decades. In last January we conducted a qualitative survey to measure how a wine tourism company, Venikos, managed to stimulate the development of wine tourism in this region.

Speaker Laurence Cogan, Burgundy School of Wine & Spirits Business Theme Research

IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 2.6 Auditorio María de Maeztu

15.30 – 16.15

Development Strategy to become Spain´s Leading Accessible Wine Tourism Destination Speaker Ana Martinez Bujanda, Bodegas Valdemar Theme Branding & Marketing

Creating a unique and distinctive experience around wine culture today is a very complicated task. There are thousands of wineries around the world that are seeking to differentiate themselves from their competition. Why not differentiate yourself with a wine tour that is accessible for everybody? True success consists of converting what may have been a problem at first to a refined business opportunity.

SESSION 2.6 Sala Estíbaliz

15.30 – 16.15

How Advanced Data Analytics Boost Profit for Wine Tours and Resorts Do you think only global tech companies can benefit from data analytics to improve their performance? Think again. This session will showcase real applications of use of data for small and medium players in the wine tourism industry. You will discover how to increase your customer base, beat the competition, set optimal prices and identify up selling opportunities.

Speakers Emilio Zunino & Andrea Torassa, Maiora Solutions Theme Branding & Marketing

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IWINETC 2019 — CONFERENCE PROGRAMME

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SESSION 2.7 CLOSING PLENARY SESSION Auditorio María de Maeztu

16.20 – 17.00

FVG The Place To Be! At the Heart of Europe: Top White Wines, History and Tradition. Friuli Venezia Giulia encloses all the characteristics that have made Italy a place loved by writers, poets and travelers, from the peaks of the Alps and the Dolomites, to the waves of the Adriatic, the squares of elegant cities, the streets of old villages and the vine-clad hills of the Collio region.

Speaker Sergio Emidio Bini. Assessore al Turismo e Attività Produttive & Lucio Gomiero, Direttore Generale PromoTurismoFVG Theme Grape Escape Destinations

Tourism promotion is highly oriented to food and wine lovers, a great example is the creation of the “Wine and Dine Route of Friuli Venezia Giulia”: a profound food and winebased holiday experience that takes your senses on a journey which ideally connects the coast with the mountainous area, whilst passing along the vineyards and regional inland hills. Six experiences are offered to help tourists discover the region and meet the producers and their productions. The 2020 edition of IWINETC will take place in Trieste, the most international city in the region, suspended between a glorious past of “Little Vienna on the Sea” and the present cosmopolitan city. Set in an unrivalled corner of the world, between the white karst landscape and the dazzling blue of the northernmost part of the Adriatic Sea, has always been a vital meeting point between the East and the West because of the central role of its’ port. The city that for centuries belonged to everyone and is nowadays a place where different cultures, languages, religions and traditions can meet. We look forward to meeting you in Friuli Venezia Giulia!

BYOB NETWORKING EVENING AT EL PORTALÓN TICKETS AVAILABLE AT THE IWINETC REGISTRATION DESK IN THE ENTRANCE HALL

IWINETC 2019 — CONFERENCE PROGRAMME

NOTES

IWINETC 2019 â&#x20AC;&#x201D; CONFERENCE PROGRAMME

EXHIBITOR PROFILES

IWINETC 2019 â&#x20AC;&#x201D; EXHIBITOR PROFILES

BASQUE GOVERNMENT Ms Maider Echevarria

BASQUE COUNTRY

m-etxebarria@euskadi.eus

ABOUT US The Ministry of Tourism, Trade & Consumer Affairs of the Basque Government leads the consolidation of the Basque Country as a tourist destination and defines the strategy for the region for the next years. According to this strategy, Gastronomy and wine tourism are established as one of the main products to be boosted. Although high class Basque gastronomy and Rioja Alavesa wines are more and more well-known all around the world, it is important to mention some other aspects that make the offer complete, such as txakoli wines, cider houses, pintxos, cheese makers and some gastronomy experiences ideal for food and wine lovers.

www.basquetour.eus

NOTES

DIPUTACIÓN FORAL DE ÁLAVA Mr Juan Felipe García

Alameda Urquijo, 36 - 5ª Planta Edificio Bizkaia Bilbao, Vizcaya 48011

BASQUE COUNTRY

jfgarcia@araba.eus

ABOUT US The Diputación Foral de Álava has among its powers the promotion of tourist attractions in the province, the improvement of infrastructures and services aimed at visitors, and the training and qualification of workers of companies in the sector. It also promotes the launch of new tourism products through various programs. Wine is our business card all over the world. Wine tourism and enogastronomy are therefore fundamental axes of the tourism strategy of the institution with the Rioja Alavesa region as its maximum exponent. Rioja Alavesa, one of the three subzones in which the Rioja Qualified Designation of Origin (DOC Rioja) is divided, has nearly 300 centuries-old and avant-garde wineries that have been producing wines of recognized international prestige for centuries. Its offer is completed with a well-preserved landscape and medieval villages. Ayala, and its wineries of txakoli, a high quality white wine, are the second focus of wine tourism in Álava

Plaza de la Provincia, 14 - 2 planta Vitoria - Gastéiz, Álava 01001 www.araba.eus

NOTES

IWINETC 2019 — EXHIBITOR PROFILES

AYUNTAMIENTO DE VITORIA-GASTEIZ Ms Nerea Melgosa Pintor Teodoro Dublang, 25 Vitoria - Gastéiz, Álava 01008 www.vitoria-gasteiz.org

BASQUE COUNTRY

nmelgosa@vitoria-gasteiz.org

ABOUT US Vitoria-Gasteiz is a city made on a human scale: intermediate and compact, is in an environment of great biological and landscape richness, with a great residential, commercial, wine and gastronomy and cultural offer and a high quality of life. It has also managed to combine its 10 centuries of history - as evidenced by an important heritage, with avant-garde architectural manifestations. In this sustainable tourist destination, which occupies the first European position in terms of green areas, a system of paths connect with the rural area, with priority given to cycling and pedestrian mobility. There is a natural belt, with the parks of the Green Belt at the head, and another agrarian one, responsible for the local product culture, and the fact that here eating is much more than feeding. Something reinforced also by the proximity to a wine area of great importance such as Rioja Alavesa. NOTES

RUTA DEL VINO DE RIOJA ALAVESA Mayor Street, 68 Laguardia, Álava 01300 www.rutadelvinoderiojaalavesa.com

Ms María Jiménez Ms Vanesa Urbina

BASQUE COUNTRY info@rutadelvinoderiojaalavesa.com

ABOUT US Wine Route Rioja Alavesa is an association created with the main target of managing and promoting the tourism in the region. It represents over 140 partners that offer their services in fields such as: wineries, facilities for tourism activities, accommodations, restaurants, transport services, DMC, leisure and guided tours. Rioja Alavesa offers you the chance to delve into the culture of wine in one of the most attractive landscapes of the international wine-tourism areas. It also counts with the sustainable tourism certification with the widest international recognition: biosphere destination. Enjoy unique experiences in vineyards and visit its famous wineries on a journey from tradition to modernity; taste its excellent, prestigious wines and its fine cuisine. Discover medieval villages, wine festivals and events as well as cultural visits, vino-therapy and nature activities. NOTES

IWINETC 2019 — EXHIBITOR PROFILES

JUANJO SAN PEDRO ART GALLERY Laguardia (Rioja Alavesa) juanjosanpedro.es

IWINETC 2019 â&#x20AC;&#x201D; CONFERENCE PROGRAMME

PROMOTURISMOFVG Ms Lara Persello Ms Brenda Lee Fabbro

Via Locchi, 19 - Trieste, Friuli Venezia Giulia 34123 www.turismofvg.it

ITALY

lara.persello@promoturismo.fvg.it brenda.fabbro@promoturismo.fvg.it

ABOUT US Join us along the “wine and dine route of Friuli Venezia Giulia”! A profound food and wine-based holiday experience that takes your senses on a journey which ideally connects the coast with the mountainous area, whilst passing along the vineyards and regional inland hills. Six experiences are offered to help you discover the region and meet the producers and their productions. Here in Friuli Venezia Giulia, the doors of the wineries, agrifood companies and restaurants are open to all those who would like to learn more about the true soul of the region. NOTES

CHÂTEAU CASTIGNO Ms Charlotte Libbrecht Ms Elsa Manelphe de Wailly

7, Carriera Dals Camps, Assignan 34360, France villagecastigno.com

charlotte@chateaucastigno.com elsa@chateaucastigno.com

ABOUT US Assignan is a small village located in the south of France. 24 refined guest rooms and suites in several different houses, and a hotel concierge located in the former grocery. Castigno offers a cuisine in their 3 restaurants where organic and creative cooking combine with a passion for the finest local produce, making every meal a memorable one. To celebrate the 10 years of Château Castigno wines a new winery was built in the form of a bottle of 80 meters long and got voted the most beautiful winery of France. The building is entirely covered with bark from cork oak, giving it a raw natural aspect perfectly in keeping with the natural environment. Viewed from above the bottle shape is clearly visible. NOTES

FRANCE

IWINETC 2019 — EXHIBITOR PROFILES

BODEGAS FAUSTINO Ms Beatriz García Mr Gonzalo Rodriguez

BASQUE COUNTRY

bgarcia@bodegasfaustino.es

ABOUT US Set out on a wine tourism journey through a great story. Grupo Faustino, a fourth generation family business, has become the undisputed leader in the production and export of high quality wines. The fourth generation modern management led to a consolidation of the group based on vineyards, quality and innovation. Since it opened up for business in 1861, Grupo Faustino has grown to include seven wineries, located in five key Spanish designations of origin. It is also noted for its export focus, its wines are sold in more than 102 countries and it is the largest exporter of Gran Reserva wines in Rioja.

Crta. de Logroño, s/n Oyón, Álava 01320 www.visitabodegasgrupofaustino.com

NOTES

BODEGAS LUIS ALEGRE Ms Sara Tejada Velasco Mr Javier Abad Luqui

BASQUE COUNTRY

enoturismo@bodegasluisalegre.com comercial@bodegasluisalegre.com

ABOUT US Bodegas Luis Alegre was founded in 1968 and, since its origin, our philosophy has been working to get the highest quality. We work with a firm objective: to elaborate wines with personality. To do it, we combine evolution and tradition, optimizing and even reinventing what already exists, always respecting the tradition and the wine heritage. This fusion made us being pioneers at the use of the selection table. All of our grapes are hand selected. Under the wing of the Sierra de Cantabria mountains, in Rioja Alavesa, our vineyards are formed by limestone soils with sandy inserts, and saline and ferric influences so it gives our wines a high quality.

Ctra. Navaridas, s/n Laguardia 01300, Álava www.luisalegre.com

NOTES

IWINETC 2019 — EXHIBITOR PROFILES

BODEGAS BAIGORRI Ms Isabel Oliver Miralles

Ctra. Vitoria-Samaniego, Km. 53 Samaniego, Álava 01307 www.bodegasbaigorri.com

BASQUE COUNTRY

isabel.oliver@bodegasbaigorri.com

ABOUT US Bodegas BAIGORRI is located in the town of Samaniego, 26 km from Logroño, at the foot of the Sierra Cantabria. A glass box, perfectly integrated into its surroundings, emerges from a privileged location in Rioja Alavesa. It was designed and built by the architect Iñaki Aspiazu, who tailored the building to the unique way our wines are made, creating an architectural landmark in the area which blends with its surroundings. The building is fully adapted to the existing topography and to the work carried out underneath its surface. It is a wide-open space, where cleanliness and order impress the visitor. A space that shows in full view and in an instructive manner the winemaking process at harvest time. NOTES

BODEGAS GRANBAZÁN Ms Carolina García Otero

Lugar de Tremoedo, 46 Vilanova de Arousa, Pontevedra 36628 www.agrodebazan.com

enoturismo@agrodebazan.com

ABOUT US Granbazán Winery, founded in 1981, is located in the Salnés Valley, in the heart of Rías Baixas. Granbazán is one of the first and most beautiful châteaux of Galicia, surrounded by a sea of vineyards. The Tremoedo plantation is a reference in the Rías Baixas appelation of origin, just three kilometres away from Cambados, wine capital of albariño and a dream destination to enjoy the surroundings, learn about the viticulture of the area and taste the full range of Granbazán wines. NOTES

SPAIN

IWINETC 2019 — EXHIBITOR PROFILES

FAMILIA LUIS CAÑAS Ms Mariannick Louise Anne Garel

BASQUE COUNTRY m.garel@luiscanas.com

ABOUT US Our challenge is the pursuit of perfect wines. Craftsmanship starts with the best vines, where we practice rational viticulture respecting the environment throughout the growing cycle. Wine tourism is a voyage through the emotions. We offer a unique experience that will immerse you in the secrets behind our wines. Come and experience wine tourism in any of our three wineries (Bodegas Luis Cañas, Bodegas Amaren (D.O.C. La Rioja) and Dominio de Cair (Ribera del Duero). From your arrival at the winery itself, surrounded by vineyards, you will gradually discover every corner of our house. We invite you to feel the heartbeat of the wine among barrels, to imbibe its colors, aromas and flavors, and to share in our passion for the land, its history and its people. A whole legacy of emotions to enjoy wine with all 5 senses.

Ctra. Samaniego, 10 Villabuena de Álava 01307, Álava www.luiscanas.com

NOTES

GOARMENIA Ms Lilith Sarafyan Ms Grant Babayan

ARMENIA incoming@goarmenia.am

ABOUT US GoArmenia is one of the daughter companies of Visa Concord Group founded in 1997. It is the official representative of world famous brands such as Lufthansa City Center, Lot Polish Airlines, Czech Airlines. Our company is an accredited IATA and American Express travel partner member. Goarmenia provides tours and packages of wide range and variety all over Armenia and neighboring countries. The last few years we started to focus more on wine tours and the development of wine tourism in Armenia. An incredible wine renaissance has begun in Armenia. New and commendable wines regularly appear on the foothills of Mount Ararat where, through recent archaeological digs, the world’s oldest winery was discovered. Some of these wines have already been added to elite wine guides. Besides the classic wine tour programs, we also offer programs off the beaten track to bring you the very best small vineyards in Armenia’s historical wine regions of Vayots Dzor, Tavush and the Ararat Valley.

7 Argishti Str. Yerevan 0015 www.goarmenia.am

NOTES

IWINETC 2019 — EXHIBITOR PROFILES

ENOTURISMO REGION DE MURCIA: BULLAS, JUMILLA & YECLA Mr José Simón Mr Alex Rodier

SPAIN

jose.simon2@carm.es internacional@turismowala.es

ABOUT US Wine routes in the region of Murcia. The Bullas, Jumilla and Yecla designated origin wine -producing areas are waiting with open arms to welcome you and to introduce you to their wines, which are increasingly gaining in prestige around the world; to their bodegas, where tradition is combined with new wine-making technology; and to their restaurants and accommodation, set in exceptional surroundings that are sure to delight. An experience for the senses. The kingdon of Monastrell! Opportunities. Avenida Juana Jugán, 2, Edificio CCT, Murcia 30006

NOTES

www.murciaturistica.es

TERRA DOMINICATA HOTEL & WINERY Mr Benoit Foucras

La Morera de Monstant, Tarragona www.terradominicata.com

benoit.foucras@newlink-group.com

ABOUT US Terra Dominicata Hotel & Winery is a unique and landmark property in the middle of the natural park of Montsant, in the heart of the Priorat, one of the most appreciated wine regions of the world. The Vives family offers a haven of peace with 26 rooms, a fine dining restaurant and a beautiful oustide area with pool. We also offer a wide range of activities and experiences. NOTES

SPAIN

IWINETC 2019 — EXHIBITOR PROFILES

RUTA DEL TXAKOLI Mr Gianfranco Ghiro Ms. Marta Barado

BASQUE COUNTRY cayala.gianfranco@ayto.araba.eus marta@iparnature.com

ABOUT US The Txakoli Route is located in The Valle de Ayala (The Ayala Valley), 20 km from Bilbao and 35 km from Vitoria-Gasteiz, in the North East of Álava, in The Basque Country. A place of stunning beauty which combines natural environment, cultural heritage and gastronomy. If we add to this the family wineries where our Txakoli is produced, we find a place just waiting to be discovered. Elespide, 2 Respaldiza 01476, Álava

NOTES

aiaraldea.org/es/ruta-del-txakoli

IWINETC 2019 — EXHIBITOR PROFILES

PHOXINUS ECOTOURISM Ms Anita Batternay Mr Csongor Geyer

Budapest Str. 6 8200 Veszprém www.natureandwinetravel.com

HUNGARY

anita.batternay@natureandwinetravel.com

ABOUT US Wine & gourmet tours at Lake Balaton and all around in Hungary with internationally awarded premium wines, premium spirit distilleries, enriched by innovative eco concept. Gourmet focus on local organic culinary delights, artisian organic food, cooking course on request. Beyond winery visits, wine and spirit tastings we provide tailor-made combined programs like: “ ecotouristic active: hiking, biking, paragliding, caving, sailing, bird watching “ healthy-fitness/wellness /yoga/ treatment “ corporate conferences enriched with wine & gourmet and active experiences. Excellent references from Nordic countries: Norway, Sweden, Finland. Clients: leisure groups, corporate, associations, wine clubs. Full package, complex service on tailor-made group requests from airport to airport.. NOTES

WINE & SENSES Ms Paula Álvarez-Santullano Leiton Mr Gonzalo Rascón Olmos

Avenida de Ronda, 1 Aguilar de Campoo, Palencia 34800 www.culturviajes.org

SPAIN palvarez@culturviajes.org grascon@culturviajes.org

ABOUT US Wine & Senses is an innovative experience to enjoy wine culture and heritage across Europe. A COSME European Project whose aim is to create a unique transnational touristic route that will mix sensorial experiences, wine tasting and sustainable tourism in five countries which represent over half the production of wine in the EU and have been elected also for their important cultural heritage background: Duero/Douro region (Spain and Portugal), South Moravia (Czech Republic), Tokaj – Mad (Hungary) and Cinque Terre (Italy). Wine & Senses will make a link between cultural heritage, territory identity and wine tourism in a common, transnational model, as any territory will be able to adapt it to its own characteristics. This innovative model will convert the visit in unforgettable sensorial experiences. The Wine & Senses consortium is conformed by CULTUR VIAJES, Národní Památkový Ústav, AEICE, Parco Nationalle delle Cinque Terre, MÁD CIRCLE and RECEVIN. NOTES

IWINETC 2019 — EXHIBITOR PROFILES

SPONSORS AND SUPPORTERS IWINETC would like to thank the following sponsors and supporters: PREMIUM SPONSORS

GOLD SPONSOR AND IWINETC HOST FOR 2020

IWINETC 2019

SUPPORTERS (In no particular order)

IWINETC 2019

NOTES

IWINETC 2019

A DIFFERENT WINERY IN A UNIQUE LANDSCAPE Bodegas BAIGORRI is designed to visit its facilities in the middle of the grape harvest and to contemplate in a didactic way the reception of grapes and how all the wine-making processes are developed by gravity through its seven underground floors. As a complement to the guided tour, visitors are offered the option of tasting a menu of products from the region paired with our wines in the RESTAURANT located on the sixth underground floor with views of the Vineyards and Barrel Room.

Wine Selected by

Sarah Jane Evans

MW for the IWINETC Masterclass 2019

Rioja Alavesa