goodwood road digital screen
centre of attention
goodwood road digital screen
Introduction The Adelaide Showground will have two giant state-of-the-art LED billboards installed, a first for Adelaide in this configuration. The LED screens are double-sided facing each way on Goodwood Road. They are 5.4 x 2.9 metres and are set up as portrait. They are adjacent to the Goyder Pavilion just north of the Ridley Gates. The site is passed by over 12 Million cars annually and the pedestrian traffic alone is over 1 Million with the Royal Adelaide Show and Adelaide Event & Exhibition Centre events. The Billboards are designed to rotate images every 10 seconds with new advertisements and will combine light, colour and movement. Key ingredients in getting your message noticed. Muscet Media has been appointed to manage the sales process for these LED billboards and are and will be happy to discuss how you can utilise these in your marketing schedule.
goodwood road digital screen Adelaide’s first Digital Billboard •
1st state-of-the-art digital sign of its kind in South Australia
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Premium location on busy arterial road with good traffic flow as well as huge pedestrian traffic
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Has bright rich eye catching light, colour and movement with advertisements changing every 10 seconds.
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Premium position in Adelaide’s premier public venue
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Cost / benefit of a long term agreement
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Flexibility to change different images/messages every 4 weeks, accommodating specific campaigns throughout the year
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Minimal production cost
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Enjoy the huge visitor numbers to the Royal Adelaide and Adelaide Event & Exhibition Centre
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Targeted marketing campaigns aimed at specific public events held at the AEEC
goodwood road digital screen Location: Adelaide Showground - Goodwood Road, Wayville Double Sided with Portrait Orientation Two sides addressing Goodwood Road in both directions (one side facing inbound traffic and another side facing outbound traffic) Size: 5.4m (h) x 2.9m(w) Full LED digital sign LED ( 6am to 11pm) Maximum 6 Advertisers per minute 10 second spots Short lead time with 100% media investment no skin production or installation costs. Type of images: static full colour imagery (no animation) Goodwood Road is a major north-south arterial road, approximately 10 kilometres long, in Adelaide, South Australia. It runs between the Adelaide city centre and the suburbs of Pasadena and Panorama, and has a speed limit of 60 km/h. Starting at the intersection of Anzac Highway, West Terrace and South Terrace in the south-western corner of the Adelaide city centre, the road continues south, through the southern Adelaide Parklands, as part of the A21, the city ring route. At Greenhill Road the A21 turns east. Goodwood Road continues south through the suburb of Wayville, passing the Adelaide Showgrounds.
goodwood road digital screen Traffic Flows ADELAIDE
CBD
33,200 Vehicles a day
goodwood road digital screen
goodwood road digital screen Events calendar Summer Bridal Fair
January
Science Alive
August
Big Day Out
January
Disability Expo
August
Carnevale
February
ROYAL ADELAIDE SHOW
September
Monster Truck Rumble
February
Classic Targa Adelaide
September
Caravan Camping & Adventure Show
February
HIA Adelaide Home Show
October
Gardening Australia
March
Soundwave Revolution
October
Armegeddon
March Good Food & Cooking Show
October
Pregnancy Babies & Children
March
Sunday Mail Home Ideas Expo
April
SA Boat & Fishing Show
October
National Careers Expo
May
Glendi Greek Festival
October
National Tradesman's Expo
May
Rose Society Show
October
Body Mind & Psychic Expo
June
Craft & Quilt Fair
November
Mega Toy Swapmeet
June
Extreme Auto Expo
November
University exams
June
University exams
November
Adelaide Boat Show
June
Swimming Pool & Spa Show
July
MBA Home Improvement Show
July
Winter Bridal Expo
July
Caravan Camping & Off Road Show
July
plus other smaller events
goodwood road digital screen Broad range of event types with over a million visitors annually 49%
20%
2% 4% Corporate
6% Educational
19% Public Events
Other
Sport
Festivals & Concerts
goodwood road digital screen
Rate card Weekly Rate for ONE WEEK Schedule
Weekly Rate for TWO WEEK Schedule
Weekly Rate for THREE WEEK Schedule
Weekly Rate for FOUR WEEK Schedule
Contact Rates available for full 1 to 3 year Bookings
Off Peak
$3100
$2945
$2700
$2650
POA
Peak Season
$4000
$3800
$3600
N/A
POA
The package includes 60 advertisements per hour rotated with non-conflicting advertisers every 10 seconds that is over 1000 ads a day, more than 7500 ads per week.
goodwood road digital screen
Summary: • • •
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Your advertisement will appear every 10 seconds 1080 advertisements per day on weekly or monthly campaign. Advertisements are scheduled for six advertisers per minute and appear in even rotation. 30,240 images per 4 week period 18 hours a day (from 5am – 11pm)
Vehicle traffic: • • •
Volume: 33,400 vehicles per day Speed: 60kph speed limit – speed significantly reduced during peak hours Distance of visibility: 100 metres (6 seconds at 60kph, 9 seconds at 40kph)
Pedestrian traffic: • • •
Royal Adelaide Show has over 500,000 visitors Adelaide Event & Exhibition Centre 600,000 visitors throughout the year Total visitors exceed 1 Million annually
goodwood road digital screen Specifications HOW TO SUPPLY DIGITAL ARTWORK Size Specification: 448 pixels high x 240 pixels W (portrait) Resolution: 72 dpi Colour Mode: RGB Format: Good quality JPEG File size: No larger that 500KB IMPORTANT: Digital artwork must be static, with no animation or movement. OTHER INFORMATION Physical screen size of Sign: 5376mm H x 2880mm W Pitch: 12 Format: Portrait FULL colour: 16bit depth aspect ratio: (15:28 or 1:1.867) Please send all digital artwork via email to: production@muscetmedia.com.au
goodwood road digital screen
For advertising options & information call
Head Office : 651 Portrush Road, GLEN OSMOND, South Australia, 5064 Ph: 08 8463 1663 | FAX : 08 8312 2070 www.muscetmedia.com.au