Media Kit
2012 Tapp’s Art Center l 1644 Main St. Studio 17 l Columbia, SC 29201 l 803-875-0323
About Wink Magazine ~ Launched in 2009, Wink was Columbia’s first digital magazine
~ Official digital media sponsor of 2012 Columbia Style Week presented by Audi of Columbia ~ Best Fashion Magazine finalist in the 2010 Digital Magazine Awards ~ Doubled readership and social media contacts since new ownership in 2011 ~ Member of Columbia Fashion Alliance since 2010
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2012 A Letter from the Editor Hello Wink Readers! First, allow me to thank you for being a fan of Wink Magazine. Wink was created by a strong and driven team of individuals with a desire to entertain, inform, and rejuvenate its readers through the content in each issue. Since 2011, under new ownership, it has been Wink’s goal to continue to provide you with the same enjoyable content you have grown accustomed to, while enhancing your experience with new team members, intriguing topics and expanding outside of Columbia into the entire Southeast. By covering events and interviewing influential forces across this region, we hope to keep you up-to-date on the stylish cities around you. This year, we have created a more user friendly website to encourage you not just to read each issue, but to interact with Wink by communicating your wants and needs in a women’s fashion magazine. Through our social networks, we encourage you all to contribute your thoughts about articles in each issue, share ideas for future issues, and send us your press releases for your trendy events happening in Columbia, Charlotte, Greenville, Charleston and Augusta. Wink Magazine strives to provide trendy, professional women with relevant articles on everything from current couture, designers, photographers, beauty, home staging, advice, travel tips, book reviews and more. Our goal is for readers to feel empowered, informed, and rejuvenated after finishing each issue. Thank you for allowing us to appear on your Mac books and in your hearts. We look forward to quenching your thirst for fashion information on a monthly basis beginning in 2012. Sincerely,
Alicia Zeigler 2|P a g e
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Wink Statistics ~ 17,000+ readers ~ 900,700+ unique readers ~ 3020+ Facebook friends ~ 450+ Facebook page ‘likes’ ~ 600+ Twitter followers
Official Digital Media Sponsor of: ∼
Columbia Style Week presented by Audi of Columbia
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Charleston Eco Fashion Event with Circa PR
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Charlotte NC Fashion Week with Plitz Marketing
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A Glam Affair with FFS Model and Talent Agency
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Reinvent You with Shelley Crews and Dr. Lisabeth Medlock
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Follow Your Heart Auction and Gala for the American Heart Association’s Midlands Chapter
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Women in Philanthropy’s Annual Power of the Purse Charity Fundraiser
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Fall in Love with the Islands featuring MayaQoba
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The Makeover Diaries, with Leading in Stilettos and Paul Mitchell the School
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Makeover Your Man with Shear Expectations Salon and Spa
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Posh & Panache with M2 Boutique
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Magazine Signing with Alicia Barnes of ABC Columbia
winkcolumbia.com
2012 Special Issues ~ Celebrity
~ Relationship
Recognizing the famous
Investigating all social
individuals who entertain and
relationships, including
inspire us on a daily basis in
romantic, corporate, family
music, fashion, and film
and friendships
~ Color
~ September
Showcasing beauty from
Largest issue of the year
across the globe by illustrating
containing high fashion
cultural diversity in fashion,
images and interviews with
business, and the community
industry professionals
~ Curvy
~ Shoe
Celebrating women of all sizes!
Spotlighting what’s in and out
Highlighting the style, struggle
in footwear styles, for jet-
and history of curvy women in
setting fashionistas or avid
fashion and the industry
gym gurus
~ Recessionista
~ Style
Maintaining an expensive style
Emphasizing the current and
on a frugal budget by thrifting,
upcoming fashion trends, from
layaway, consignment stores ,
the streets of Columbia to the
couponing and more
Paris runway
~ Wink Worthy Issue Who do our readers consider to be Wink Worthy? By choosing their local favorites―from bars to boutiques― this annual contest allows readers to determine what businesses will be awarded the year long title.
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Wink Dedicated Email Blast Advertising Form Wink Magazine has over 5200 subscribers to winkcolumbia.com, and our numbers are steadily increasing. Our subscribers generally live in the Columbia, Charleston, Charlotte, Augusta, Greenville, Greensboro, and surrounding areas. Wink Magazine sends out a monthly newsletter to all of its subscribers. Dedicated Email Blasts can be purchased in the following quantities: (Please check the package you want)
1 blast: $45
3 blasts: $100
5 blasts: $140
Weekly Blasts (3 per week) leading up to your event: $75 per week
Special: Weekly Blasts (3 per week) leading up to your event PLUS a link and your logo for your company or event on the right side of all pages on our website: $100 per week!
Please scan and email to sales@winkcolumbia.com, sales@winkcolumbia.com, along with your advertisement content and JPEG logo or flyer. Name of Business/Event:___________________________________________________ Address of Business/Event:_________________________________________________ Date and Time of Event (if applicable): _______________________________________ Website:________________________________________________________________ Phone Number:___________________________________________________________ Contact Info for Wink to get in touch with you:__________________________________ Contact Phone Number for Public to get in touch with you:________________________ Credit Card #:_____________________________ Exp:__________ CVN:____________ Name on Card:___________________________________________________________ Authorized Signature:______________________________________________________ Amount to be authorized:_____________________________ ______________________
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Wink Magazine Media Sponsorship Agreement Are you having a special event in the Carolinas or Georgia? Let Wink be the official media sponsor and gain notoriety within our region! For a price of $200, Wink will supply a photographer, official backdrop, red carpet, pre-event social media postings, image copies, and post event coverage, which will then appear in an issue of our monthly publication. Let us create a paparazzi effect at your next event! See below for more details regarding sponsorship. Please email any questions to PR@winkcolumbia.com.
Contact Name:_____________________________________________________________________ Name of Company Hosting Event: _____________________________________________________ Event Title:________________________________________________________________________ Contact Phone:____________________________________________________________________ Contact Email: ____________________________________________________________________ Event Date:_______________________________________________________________________ Event Start/End Time:_______________________________________________________________ Have flyers already been made for this event: ____________________________________________ Please provide a description of the event: _________________________________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________
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Wink Magazine will provide the following: ∼
Media coverage for fashion and art events in NC, SC, and GA
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Step and repeat banner with Wink logos and red carpet
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Photographer to shoot event
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Copies of all event images
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Create paparazzi effect at event
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Two Facebook/Twitter posts per month leading up to event
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Post event coverage in an upcoming issue of Wink Magazine (if we have a favorable review of the event)
Sponsoring Company will provide the following: ∼ Wink Magazine logo on event flyers/website listed as official media sponsor ∼
When posting photos taken by Wink Magazine acknowledge Wink Magazine and the name of the photographer on all websites and social media albums
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Verbal acknowledgment at event
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Allow Wink Magazine to put promotional items in guest gift bags, if no gift bags Wink Magazine may distribute to guests.
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4 complimentary VIP/Media seats at event for photographer and team members
By signing this proposal you agree to the terms outlined above. Either party may terminate this agreement at anytime with or without notice for any reason. If damages are incurred by Wink Magazine due to lack of notice of cancellation (48 hours) (non-refundable hotel rooms for our staff or mileage reimbursement offered to our staff for events more than 50 miles away from Columbia, SC) you, the hosting company, understand that you may be liable for damages. Wink Magazine agrees to provide these services to you free of charge. Name of Contact: _______________________________________________________ Name of Company:______________________________________________________ Signature of Authorized Rep:_____________________________Date______________ Name of Contact: _______________________________________________________ Name of Company:______________________________________________________ Signature of Authorized Rep:_____________________________Date______________
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