ABOUT WAI
The Wire Association International (WAI), Inc., founded in 1930, is a worldwide technical society for wire and cable industry professionals dedicated to the promotion, collection, and dissemination of technical, manufacturing, and general business information and trends in the industry. Throughout the year WAI organizes and produces events such as the INTERWIRE and WIRE EXPO trade shows, an online Industry Search , and annual International Technical Conferences.
Its publications and technical products include Wire Journal International (WJI), the Official Show Program, the annual WJI Reference Guide, and the Off-the-Press Newsletter. Its WAI Education Center includes training videos as well as a host of technical handbooks and webinars.
MISSION:
To serve the technical, manufacturing and general business segments of the global wire and cable industry.
REACH
MARKETING WITH WAI
The Wire Association offers both free promotional opportunities and paid marketing options. This media kit outlines the best ways to reach your target audience within your budget. Read on to explore these options:
• print and digital advertising
• press release submissions
• classified advertising
• packaged discounts
FOR ADDED EXPOSURE, ASK ABOUT:
• corporate sponsorships
• free company profiles
• VIP speaking opportunities
• exhibiting at a WAI trade show
• hosting a plant tour
• developing video content
• mentoring opportunities
• serving as a program moderator
• panelist opportunities
• volunteering on a WAI committee
Contact the Sales Department for details and information on promotions and logistics.
EDUCATION CENTER
The official publication of the Wire Association International, Inc.
EDITORIAL FORMAT
Published monthly, Wire Journal International (WJI) is written for executives, engineers, plant operators, technical and sales professionals, and purchasing agents engaged in the manufacture of ferrous and nonferrous wire and cable; electrical wire and cable; fiber optic cable; and formed and fabricated wire products. WJI consistently delivers comprehensive coverage of the people, products, and global issues shaping today’s wire and cable manufacturing environment.
IN EVERY ISSUE
INDUSTRY NEWS
CALENDAR
PATENT REPORT
ASIAN FOCUS
PEOPLE CORNER
FIBER WATCH & FASTENER UPDATE
WAI NEWS & WAI CHAPTERS
PRESS RELEASES
FEATURE ARTICLES
TECHNICAL PAPERS
PRODUCTS
SECTOR UPDATE
WIRE & CABLE INDIA
CLASSIFIEDS
OTHER OCCASIONAL SECTIONS
Do you have news about your company, a new product, or a personnel move within your organization? Submit your press release or article idea to editor@wirenet.org
JANUARY The year to come; Best of: Extruders
FEBRUARY Packaging Equipment; INTERWIRE and GCCF Prequel;
2025 EDITORIAL FOCUS CALENDAR & DEADLINES
APRIL Best of: Dies; Best of: Reels/Spools; INTERWIRE Update
INTERWIRE OFFICIAL SHOW PROGRAM Atlanta, Georgia, USA May 13 - 15, 2025
JULY Equipment
10, 2025
Surface Preparation June 1, 2025 June 10, 2025
AUGUST Industry 4.0 / AI Update Fiber Optic Equipment
SEPTEMBER Best of: Wire Drawing & Stranders Shaping Equipment
Southeast Asia Preview July 1, 2025 July 10, 2025
Previews: CRU U.S. Conference (Oct. 10-12, 2025); Cable & Wire Fair 2025 (Nov. 4-6, 2025) August 1, 2025 August 10, 2025
OCTOBER Employee Staffing/Training Hand Tools Preview: IWCS September 1, 2025 September 10, 2025
NOVEMBER Advanced Wire & Cable Designs Wire Rope Equipment October 1, 2025 October 10, 2025
DECEMBER Reader’s Choice Wire Rod Breakdown November 1, 2025 November 10, 2025 WJI 2025 REFERENCE GUIDE Annual directory for wire professionals.
3,200+ Company Profiles, WAI Information, WAI Member List Early-bird (20% Off) October 1, 2025 November 1, 2025 November 22, 2025
Note: The Wire Journal International 2025 Reference Guide uses the 2024 WJI rate card.
REACH & READERSHIP
I appreciate the timely information. It is one of the few publications I read the same day it arrives in my inbox.
Eric Bieberich President, Fort Wayne Wire Die Inc. & WAI 2024 First Vice President
12X PUBLISHED MONTHLY INTERNATIONAL REACH AVERAGE CIRCULATION*
8,040 TRADESHOW COVERAGE
4,208
3,832 PRINT SUBSCRIBERS*
BONUS: SHOW DISTRIBUTION
DIGITAL SUBSCRIBERS*
PRINT ADVERTISING MONTHLY OPPORTUNITIES
WIRE JOURNAL INTERNATIONAL
Wire Journal International (WJI) continues set the standard for wire and cable industry publications by reaching a circulation of more than 8,000+ industry professionals worldwide.
Wire Journal International (ISSN-0277-4275) published monthly by The Wire Journal, Inc., is a wholly owned subsidiary of The Wire Association International, Inc.
The Wire Journal International is audited by the Alliance for Audited Media.
The Wire Journal is the most comprehensive industry publication, giving insight not only to the latest technology but views from industry leaders. Every wire professional will find something valuable in each issue.
DIGITAL DELIVERY
Kurt Breischaft President, COPPERWORKS & WAI 2023 Past President
The full issue of the Wire Journal is also distributed in a digital edition to 3,800+ subscribers each month. Your message reaches professionals in your target market in their preferred medium. See banner ad opportunities on page 10.
PRINT ADVERTISING ANNUAL OPPORTUNITY
OFFICIAL SHOW PROGRAM
The Official Show Programs are the only official guidebooks to WAI’s annual expositions,
INTERWIRE and WIRE EXPO
These resources help attendees navigate the shows by covering the schedule of events, exhibitor booth listings, floorplan, educational programs, and other event updates.
Georgia World Congress Center May 13-15, 2025
Introduced in 1981, INTERWIRE is the largest and longestrunning wire and cable marketplace in the Americas. Hosted biennially by The Wire Association International, Inc., INTERWIRE is an international trade event that includes a comprehensive exposition covering 94,500 net sq. ft.; a full educational program; networking activities for informational exchanges; live production solutions demonstrations; equipment and product showcases from suppliers to the ferrous, nonferrous, and general sectors of the wire manufacturing industry; an awards program; and the generous support of sponsoring companies.
Location to be announced June 2026
The Wire Association International has staged Wire Expo in a different U.S. region every two years since its inception in 1990. The event incorporates a comprehensive exhibit; practical paper presentations; live production solutions demonstrations; an awards program; networking and educational activities for members of the wire and cable manufacturing community; and sponsorship opportunities.
Official publication for WAI events
PRINT ADVERTISING ANNUAL OPPORTUNITY
WJI REFERENCE GUIDE
A must for advertisers, the Wire Journal International Reference Guide is an international industry directory for wire professionals.
Updated and published annually, the buyer’s guide includes nearly 3,000 company profiles of worldwide wire and cable industry manufacturers and suppliers, product types, a geographical cross index, and WAI-specific information.
Display advertisements are offered in full- and half-page formats.
AD INSERTION INCLUDES:
• Company listing(s) printed in red & bold typeface
• Ad pages cross-referenced in company listing
• Company name and page number listed in ‘Ad Index’
ONLINE INDUSTRY SEARCH
The Industry Search on wirenet.org is an online companion to the annual WJI Reference Guide offering visitors the opportunity to search industry companies in real-time.
Basic company listings are free and upgrades and banner ads are available. See page 10 for banner ad opportunities.
Annual directory for wire professionals
DIGITAL ADVERTISING MONTHLY
OPPORTUNITIES
IR R . G EET N O
BANNER ADVERTISING
Go beyond print with wirenet.org, the Wire Association’s multi-faceted wire and cable portal for business and education.
Banner advertising positions, available on the home page and throughout the site, link viewers directly to your website, email, or other media such as videos. Expand your advertising reach by engaging online visitors with instant access to your marketing message.
DIGITAL ADVERTISING MONTHLY OPPORTUNITIES “ OFF THE PRESS ” E-NEWSLETTER
WAI’s monthly e-Newsletter delivers the WJI Digital Edition to more than16,000 email addresses. Coverage includes the features and highlights of each issue plus the latest news releases posted to wirenet.org.
SPONSORED ADVERTISING
content hosted by WJI
Sponsored advertising is offered in the e-newsletter and on wirenet.org. Ads appear seamlessly among news coverage and are designated as “Sponsored Content.”
Submissions will link to the wirenet.org news page where your 400-word article will live online indefinitely and will be shareable on social media, your company blog page, etc.
PRINT ADVERTISING DIMENSIONS
PUBLICATION DETAILS
PRINTING & BINDING Standard Web with Perfect Binding
FULL PAGE & SPREAD ADS
PRINT AD REQUIREMENTS
• Format: print ready PDF
• Colors: CMYK/process only, unless PMS/spot matching
• Text: all copy turned to outlines or fonts embedded
• Images/Logos: 200 dpi minimum resolution
FRACTIONAL ADS
Note: Full page and spread sizes must include bleed. Confine all copy and primary images to the live area.
BLEED & MARGIN
Note: Fractional ad sizes do not bleed. Confine all copy and images to the above sizes.
DIGITAL ADVERTISING DIMENSIONS
WIRENET.ORG BANNER AD REQUIREMENTS
• File format: JPG, GIF, or PNG
• File size: 40k maximum
• Animation: length must not exceed 15 seconds, loop count limit to 3x
• Call to action: specify URL link for each ad
E-NEWSLETTER AD REQUIREMENTS
• File format: JPG, GIF, or PNG
• File size: 40k maximum
• Animation: length must not exceed 15 seconds, loop count limit to 3x
• Call to action: specify URL link for each ad
NATIVE AD REQUIREMENTS
• Thumbnail image 100 x 100 px
• Article 400-word count maximum
• Informational content
• Contact information, company URL
• Link to submit provided by sales department
Note: Ad content is reviewed by WAI staff to adhere to FTC guidelines
SOCIAL MEDIA POST REQUIREMENTS
• Details and specifications provided by WAI’s sales department
SUBMIT DIGITAL ADS:
Email sales rep directly with ads and URLs
Leaderboard 728 x 90 px
e-Newsletter banner 600 x 100 px
Native ad example
Medium Rectangle 300 x 250 px
PRINT ADVERTISING RATES
COVER POSITION RATES
Important: rate does not include color cost. Preference for cover position is given to 12x or greater and 4-color advertisers.
BLACK & WHITE RATES
Important: rate does not include color cost.
COLOR RATES
1-COLOR PROCESS $410/per color
4-COLOR PROCESS $925
OFFICIAL SHOW PROGRAM B&W RATES
WJI REFERENCE GUIDE RATES
Rates are based on print advertising pricing and frequency.
5% discount is offered for early booking.
Note:
*Rates shown are 25% off when combined with the WAI events preview issue. Wire Journal International color rates apply.
Note: Full and half-page size formats only Wire Journal International color rates apply.
DIGITAL ADVERTISING RATES
WIRENET.ORG
NATIVE ADVERTISING
ADDITIONAL OPPORTUNITIES
SPECIAL PRINT FEATURES
Do you have big news, a new product, or a company announcement? Take advantage of these special print features designed to get readers’ attention. Contact your sales representative for details on space reservation, pricing, and deadlines.
AVAILABLE OPTIONS
• Inserts
• Belly Bands
• French Gate Fold
• Tip-in Inserts
CLASSIFIEDS
WAI members seeking positions are entitled to free “Position Wanted” classified ads. Copy is due a full month in advance. All ads must be pre-paid. Contact: classified@wirenet.org for more details.
CLASSIFIED ADS RATE
• $1.30 per word (20-word minimum)
• Blind box numbers, add $25
• Boldface headlines, add $6 (up to 18 characters per line)
PACKAGED DISCOUNTS
Maximize your advertising efforts and receive additional discounted rates by combining your print and digital campaigns. Contact your sales representative for details.
DISCOUNT EXAMPLES
• 10% off banner advertising with 6 months in WJI
• 20% off banner advertising with 1 year in WJI
• 50% off banner advertising with WJI Reference Guide + 1 year of WJI
Discount for tradeshow exhibitors by bundling issues: show preview, Official Show Program, and show wrap-up. Final discount amounts are subject to change.
SPONSORSHIPS, SPEAKING OPPORTUNITIES, PLANT TOURS, OR TRADESHOW EXHIBITS
Contact the Sales Department for details and information on promotions and logistics.
SALES REP & OFFICES
Wire Journal International 71 Bradley Road, Suite 9 Madison, CT 06443-2662 USA Tel.: (001) 203-453-2777 www.wirenet.org
DOMESTIC
Shannon Timme, Director of Sales ext. 126 | stimme@wirenet.org sales@wirenet.org
INTERNATIONAL
Anna Bzowski, Director of International Sales & Business Development ext. 116 | abzowski@wirenet.org sales@wirenet.org
GERMANY, AUSTRIA, & SWITZERLAND:
Detlev Melcher SMP PO Box 1504
82305 Starnberg Bavaria, Germany
Tel. (49) 8151 99 98 88 dmelcher@t-online.de
Contact the sales department to request pricing/rates/proposals.