The July issue has a real summer feel thanks to Michael Valenti's cover illustration of a Trek Segafredo rider stopping to do a selfie with a kitted-up cow. Ride Across Wisconsin is right around the corner, so this issue includes everything you need to know to have a successful trip from border to border. The issue also includes stories about a custom frame builder in La Crosse and a bike shop in Cudahy with a fantastic museum. We hope you enjoy this electronic issue, but members get the coffee-table quality print edition mailed to them.