SPONSORSHIP OPPORTUNITIES
www.holisticmoms.org
WHO WE ARE Founded in 2003, The Holistic Moms Network™ is a 501(c)(3) non-profit organization connecting parents who are interested in holistic health and green living. The Holistic Moms Network strives to create supportive communities and to raise awareness about natural living. For parents who choose to raise their children holistically, having the support of likeminded parents is critical. That is why HMN is dedicated to facilitating grassroots community-building throughout the nation, offering moms and dads the opportunity to create local chapters where they can connect and find friendship and resources that are so necessary for successful parenting. Click play to learn more:
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OUR MISSION We have a simple purpose at the Holistic Moms Network: to make a difference, one family at a time. At the Holistic Moms Network, our mission is to generate awareness, education, and support for holistic parenting and green living by providing nurturing, open-minded, and respectful local community networks that encourage families to share these ideals and learn from each other. By providing support and community, we empower parents to make positive lifestyle changes for health, wellness, and the sustainability of our planet. Our community represents thousands of parents nationwide who are working to build a healthier and more sustainable future. By joining our individual voices, we create a powerful force for change.
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877-HOL-MOMS
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HMN COMMUNITY: LOCAL CHAPTERS We believe in community. The foundation of the Holistic Moms Network is our network of nearly 100 in-real-life Chapters. The connection, education, and support our members receive from participating in their local chapters is the basis for our organization and is a powerful means for educating parents about natural and holistic lifestyle options, services, and resources.
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877-HOL-MOMS
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HMN COMMUNITY: CURRENT CHAPTERS Arizona
East Valley Phoenix Chapter Sedona Verde Valley Chapter
California
Eden Area Chapter Indian Wells Valley Chapter Los Angeles (Greater Pasadena) Chapter Los Angeles (South Bay) Chapter Monterey Bay Area Chapter Morgan Hill Area Chapter Orange County Chapter Sacramento/American River Chapter San Diego (North County Coastal) Chapter San Francisco (East Bay Area) Chapter San Jose Chapter Santa Clarita Valley Chapter Temecula Valley Chapter Tri-City Chapter
Colorado
Denver Metro Chapter Front Range Chapter
Connecticut
Fairfield County Chapter Greater Hartford Chapter Middlesex County Chapter New Haven County (Southwest) Chapter
Illinois
Chicago Chapter Chicago (Western Suburbs) Chapter Fox Valley Chapter Rockford Chapter
Indiana
South Bend Chapter
Kentucky
Louisville Chapter
Maine
Portland Area Chapter
Maryland
Cleveland (Eastside) Chapter Cleveland (Westside) Chapter Medina Chapter
New Jersey
Bergen County Chapter Essex County Chapter Hunterdon County Chapter Monmouth County (East) Chapter Morris County (East) Chapter Morris County (West) Chapter Somerset County Chapter Union County Chapter West Jersey/Philadelphia Chapter
New York
Pennsylvania
Bucks County (Central) Chapter Montgomery County Chapter Pittsburgh Area Chapter West Jersey/Philadelphia Chapter Wyoming Valley Chapter
Tennessee
Knoxville Area Chapter
Metro Detroit Chapter
Minnesota
North Carolina
Massachusetts
Boston Back Bay Chapter Boston (Metrowest) Chapter Essex County (North) Chapter Plymouth/South Shore Chapter Worcester Area Chapter
Michigan
St Cloud Area Chapter Twin Cities Chapter
Georgia
Missouri
Forsyth County Chapter Hall County Chapter Metro Atlanta Chapter
Ohio
Greater Derry Area Chapter Hillsborough County Chapter
Brooklyn Chapter Glens Falls Chapter Manhattan Chapter Nassau County (North Shore) Chapter Nassau County (South Shore) Chapter Rochester Chapter Rockland/South Orange County Chapter Suffolk County (Huntington Area) Chapter Suffolk County (Lake Grove Area) Chapter Troy Area Chapter N. Westchester/Lower Putnam Chapter S. Westchester County Chapter
Harford County Chapter
New Castle County Chapter
Delaware
New Hampshire
St Charles County Chapter St Louis Chapter
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Sandhills Area Chapter Triangle Area Chapter
North Dakota
Grand Forks Chapter
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Texas
Houston (Southwest) Chapter Tarrant County Chapter
Virginia
Arlington/Alexandria Chapter Burke/Springfield Chapter Loudoun County Chapter Northern Virginia Chapter Southside Chapter
Washington
Tacoma Chapter Vancouver/Portland, OR Area
Wisconsin
Eau Claire Area Chapter Green Bay Area Chapter Madison Chapter Milwaukee Chapter
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OUR MEMBERS 2015 Ages of Members
Member Interests
4% 19%
14%
29 or under 30-40 41-50 Over 50
63%
Ages of Children 4%
2% None
8% 17%
Other 4% Spirituality 6% Positive Parenting 10%
Natural Childbirth & Breastfeeding 14%
Newborn - 2
42%
Age 3 - 5
Alternative Medicine 20% Green Living 15% Holistic Education 9%
Age 6 - 10
27%
Age 11 - 18 Over 18
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Healthy Eating & Fitness 22%
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WHAT MOMS ARE SAYING “Since joining the Holistic Moms group, I haven’t felt alone in any of my decisions. I feel confident in continuing my search for better options for my family. I have had great conversations and have made such great connections with other moms who are going through exactly the same parenting and health dilemmas as I am.” Karla, NC Chapter Member
“HMN has brought insight, information and courage in my life. Several of this year’s chapter meetings were truly life-changing, introducing me to new perspectives and ways of thinking. Like how easy eco-friendly cleaning can be, positive discipline, the importance of play. I am very grateful for the sharing and encouragement in this community. I’m so glad to have found HMN!” Mariana, MA Chapter Member
www.holisticmoms.org
877-HOL-MOMS
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HOLISTIC MOMS ONLINE The Holistic Moms Network also has a tremendous online reach, uniting our community on several platforms: Engaged online audience and active social media: 101K+ Facebook fans (weekly reach averaging 60K) 15K+ Twitter followers Weekly #HolisticMoms Twitter Parties with 900K-2.5 million impressions Online Member Community hosting quarterly digital magazine, The Wise Mom, and Online Member Savings Book
@HomesteadWitch Thank you so much! Happy to be introduced to your brand! #HolisticMoms @LoriLeal1 Thank u all for a wonderful chat!! Congrats to the winners, and have a great evening! #HolisticMoms @CleanWithEase Loved the chat this evening. I'll be back next week #HolisticMoms @CinthyaM thank you for hosting always great chats with everyone! #HolisticMoms
HealthE Mama News subscriber list reaching 12K 91% of Chapters with Facebook pages reaching local parents Active HMN blog, Pinterest, and YouTube accounts
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HOLISTIC MOMS REACH 60K+ 87K+ Weekly Facebook Facebook Fans Reach
90+ Local Chapters
15K+ Twitter Followers
Consumer & Practitioner Reach
Local Chapter Facebook Pages
Annual Natural Living Conference
The Wise Mom Digital Magazine
Community Longevity
Marketing to Moms Expertise
200 Chapter Leaders/ Influencers
HealthE Mama Newsletter
www.holisticmoms.org
Discount Offer Opportunities
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Up to 2.5 M #HolisticMoms Twitter Party Impressions
Online Brand Awareness
YouTube, Pinterest, and more!
18K Email List
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HOLISTIC MOMS IN THE MEDIA As featured in:
and more‌ www.holisticmoms.org
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SPONSORSHIP: MAKING A DIFFERENCE Sponsorship with HMN provides brands with the ability to have authentic and direct communication with moms and natural living enthusiasts who are dedicated to living a natural and non-toxic lifestyle. HMN provides sponsors with a multifaceted platform, providing many ways to communicate your message and connect with our members. Join the conversation across HMN platforms and be a part of the dialogue between members in our chapter meetings and online. HMN members look to each other as a top source of information and for recommendations of products and services they can trust for their families. Your support of HMN is powerful for our members. www.holisticmoms.org
877-HOL-MOMS
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2015 SPONSORSHIP OVERVIEW Local Opportunities: SUPPORT A LOCAL HMN COMMUNITY:
$500 SUPPORTER
In-Kind Opportunities: HMN RAISING AUCTION DONOR:
IN-KIND
National Opportunities: PLANTING A SEED WITH HOLISTIC MOMS:
$1,000 SUPPORTER
SPROUTING YOUR BRAND:
$2,000 SUPPORTER
GROW ROOTS WITH HOLISTIC MOMS:
$10,000 SUPPORTER
CULTIVATING YOUR GARDEN/SUSTAINABLE CONNECTIONS:
$25,000 SUPPORTER
Event Opportunities: NATURAL LIVING CONFERENCE:
www.holisticmoms.org
VARIED
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SUPPORT A LOCAL HMN COMMUNITY:
$500 SUPPORTER
Show support and reach holistic-minded parents local to your area by becoming a Local Chapter Sponsor for one or several HMN Chapters in your area for less than $50/month (an annual donation of just $500). Includes: Your business name and hyperlink to your website listed in the Local Sponsors section of one Holistic Moms Network Chapter website. Opportunity to display proud Sponsor signage at your place of business, to be recognized by area members and friends Sponsorship Duration: 12 months (6 month / $250 option also available) http://chapters.holisticmoms.org/become-a-sponsor/
www.holisticmoms.org
877-HOL-MOMS
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HMN RAISING AUCTION:
IN-KIND CONTRIBUTION
Donate to support our annual HMN Raising Online Auction and reach thousands of holistic-minded members across the country and our more than 101K+ Facebook fans and 15K+ Twitter followers. All proceeds benefit HMN and your donation is tax-deductible as allowed by federal law. Includes: Your donated items in our eBay auction taking place yearly in October. Auction promotion through our social media channels. Your business name and hyperlink to your website listed on our auction donors page on our national website. Opportunity to display proud supporter button on your website. auction@holisticmoms.org or http://auction.holisticmoms.org/
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
PLANTING A SEED WITH HOLISTIC MOMS:
$1,000 SUPPORTER
Engage Holistic Moms online through our extensive social media network to introduce Holistic Moms members and friends to your brand. Includes: One #HolisticMoms Twitter party featuring your brand/product Opportunity to give prizes, share links during party Basic pre-party training to maximize benefits Twitter party tips worksheet Find a date the works with your brand’s campaign or product launch HMN promotion of event through social media and membership communications Fast result reporting with opportunities to interact with prominent opinion leaders 30-day discount offer from your brand shared with HMN membership through Holistic Moms Online Member Community Sponsorship Duration: One-time event plus 30 day promotional offer
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
SPROUTING YOUR BRAND:
$2,000 SUPPORTER
Developing your presence in the Holistic Moms Community without a significant time or staff commitment. Includes: Creating a sustainable presence through online banners and website links – build brand awareness with ongoing website impressions and traffic for 6 months Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Your logo/hyperlink in our monthly HealthE Mama News email newsletter reaching more than 12,000 subscribers Sponsorship Duration: 6 month program
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
GROW ROOTS WITH HOLISTIC MOMS:
$10,000 SUPPORTER
Cultivate an ongoing relationship with Holistic Moms members, fans, and friends, and demonstrate your passion for natural living. Includes: Two Dedicated #HolisticMoms Twitter Parties for your brand, products, or specific campaigns Ongoing Online Presence: Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Your logo/hyperlink in our monthly HealthE Mama News email newsletter reaching more than 12,000 subscribers Ongoing Social Media presence through HMN channels One full page ad in The Wise Mom quarterly digital magazine Banner/logo on Online Member Community Natural Living Conference: Premier table at Natural Living Conference Half-page ad in NLC program Sponsorship Duration: 12 months
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877-HOL-MOMS
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CULTIVATING YOUR GARDEN SUSTAINBLE HMN CONNECTIONS: $25,000 SUPPORTER #HolisticMoms Benefits: Quarterly #HolisticMoms Twitter parties (4/year) Natural Living Conference Benefits: Premier table at Natural Living Conference Full-page ad in NLC program Signage Links/logos on Conference website Listing as sponsor in Conference program, with logo, website Two attendee bag inserts Ongoing Online presence: Full listing on our National Supporters page with your brand name, logo, brief description, hyperlink to website, and social media links Supporter listing on all HMN Chapter websites with logo and hyperlink Quarterly email blasts to members and general email list Your logo/hyperlink in our monthly HealthE Mama News email newsletters Quarterly full page ad in The Wise Mom digital magazine Banner/logo on Online Member Community Ongoing discount offer or promo to share with HMN membership Additional Benefits: Sampling and couponing opportunities with local chapters, with regional targeting available Tell your story: Wise Mom article, email blast, or Facebook event Marketing insights and consultation with Holistic Moms Founder & Director Customizable options including co-sponsored events and product-focused promotions
Reap the benefits of a deep, lasting connection with the Holistic Moms Network community on every platform.
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
"I always feel rejuvenated after the Annual Conference because of the energy of the other attendees and the knowledge that I have become so empowered to make decisions that are in the best interest of my family. Having my husband there this year was also great for me because he was able to feel the energy and understand why I get so excited about HMN." – Donna, Attendee
Our Annual Natural Living Conference, ongoing since 2004, features esteemed speakers and holistic health experts discussing the latest information about natural and holistic living. The conference attracts 250-400 people onsite who are interested in natural living, including speakers and press. Holistic Moms Chapter Leaders and green influencers from across the country join us each year at this highly publicized and acclaimed event.
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
NATURAL LIVING CHAMPION:
$2,500 DONATION
Get your brand in front of Holistic Moms at this very popular event. Exposure to key natural living opinion leaders. Exhibitor Table with Premier Table Placement Company Signage at the Event Company Logo and Link on Conference Website Prominent Acknowledgement in Conference Program Up to Two Attendee Bag Inserts (Samples or Coupons) Mention in Press Release, Social Media, and at Event
HEALTHY FOOD CHAMPION:
$1,000-$1,500 (VARIABLE)
Sponsor a volunteer breakfast, coffee/tea break, or healthy snack for attendees and/or exhibitors. Signage at Break Location Break and Sponsor Listing in Conference Program Company Coupons/Materials Available at Break Site
THREE R’S CHAMPION:
$500 DONATION
Sponsor reusable bags for attendees. Company Logo on Attendee Bags Insert One Sample/Coupon into Bags A la carte options also available for exhibiting, bag inserts, and conference program advertising. Contact us at conference@holisticmoms.org for details.
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
MARKETING TO MOMS EXPERTISE Marketing consultations with our Executive Director available for select companies who participate in our Premium Sponsorship Program. Gain insights and perspective direct from your target audience to help inform messaging and positioning of your products and services. Nancy Peplinsky is the Founder and Executive Director of the Holistic Moms Network and mother to two boys. She founded the Holistic Moms Network to meet other parents who shared her passions for living healthy and living sustainably, and to help raise awareness about natural living options. Before becoming a mom, she completed three graduate degrees, including a Ph.D. in political science, specializing in gender studies and feminist theory and spent several years working for non-profit research institutes, including the Women’s Research and Education Institute (WREI) and the International Center for Research on Women (ICRW), while residing in the Washington, D.C. area. As a mom and community leader, she is dedicated to empowering women, supporting mothers, and raising her two sons as naturally and sustainably as possible. As a voice for natural living, Nancy has had her pulse on what naturalminded moms are looking for in products, brands, and companies for more than a decade. She has worked extensively with brands such as Boiron, Organic Valley, Applegate, and Frontier, to communicate effectively with holistic moms on a variety of platforms, and to provide insights and tips on reaching this powerful consumer market.
www.holisticmoms.org
877-HOL-MOMS
sponsorship@holisticmoms.org
We welcome your opportunity to participate in our various sponsorship programs to help your company increase brand awareness, drive traffic, boost overall ROI, and to support our 501(c)(3) organization. Holistic Moms Network marketing and promotional opportunities will work to meet your particular marketing objectives. Thank you for taking the time to review our program and we look forward to working with you and your brand!
Website: www.holisticmoms.org Email: sponsorship@holisticmoms.org Phone: 877-HOL-MOMS