2011-2012 Herald Media Kit

Herald media kit

2011-�2012

table of contents about advertising extras policies

2 3 4 5

about us demographics distribution map circulation

6 7 8 9

display advertising measurements FODVVLŐ™HG DGYHUWLVLQJ online & mobile advertising

10 11 12 13

additional options marketing special sections additional publications

14 advertising production 15 contact information 16 policies

As the world of both print and online news publication constantly changes, the Herald is evolving to ensure we are offering the best options for both our readers and advertisers.

about us

With more than 85 years of experience serving the WKU community, we know our audience. Providing the WKU community with the area’s most comprehensive source of campus news, sports and entertainment remains our goal.

2

Whether people pick up a copy of the Herald on Tuesdays and Fridays at one of 60 on-� campus or off-�campus locations, read wkuherald.com or follow the news on their phone, the Herald keeps the community abreast of the latest news, sports and campus events.

We have received national recognition because of the high standards of professional journalism and effective advertising our staffers produce. In Fall 2010, both the Herald and wkuherald.com won National Pacemaker Awards, the highest honor in college journalism.

In spring 2011 we released a WKU Herald iPhone and Android application. We continue to modify the visual style for our print publication and update wkuherald.com to stay at the forefront of the media industry. We are fully prepared to offer integrated advertising and marketing options unlike anything ever available before.

Developing a partnership with the Herald is the single best way to connect to the WKU community and its more than 25,000 students, faculty and staff, plus parents and alumni.

Let our advertising sales and creative departments create and execute an effective campaign for you today!

year is

$417 billion.

Technology is used by college students 11+ hours during an average day.

Food accounts for 46% of all discretionary spending by college students.

Source: 2011 Alloy+Media Marketing College Explorer Survey; college student refers to subjects 18-‐24 and 25-‐34 years old.

WKU faculty and staff

total enrollment 2010-‐2011

12,409 male 8,494

female

17,827 graduate 3,076

undergraduate

4,781 living off-‐campus 16,122 living on-‐campus

Student data population source: 2011 WKU Fact Book

demographics

College students have 11+ hours a day of uncommitted, discretionary time.

20,903 4,323

about

Projected spending among college students during the 2011-‐12 school

3

hS

T. S S M D A A

28

30

R S E IV U

N

25

Diddle West Lot

Diddle North Lot

4

5

27

26

Helm Lot

19 22

Diddle South Lot & Visitor Parking

35

South Lot

Gated Hilltop

ST

T.

31

E AT ST

S

27

HE College Hill IGH Lot TS BL VD Honors . Lot

Honors Lot

29

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th

24

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Hub Lot

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14

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23

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Kentucky Street Lot

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14th Street Lot

2

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Visitor Parking

3

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Visitor Parking

KENTUCKY

Herald Delivery Location Outdoor Bin

T

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about

distribution

14t

Adams Street Gravel Lot

36 Chestnut Lot

33 32

17

34

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12

Poland Lot

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University Blvd.

Lot

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Alive Center 39 Bowling Green Medical Clinic City Hall Graves-‐Gilbert Clinic Greenview Hospital lobby Medical Center Outpatient Medical Center ER Papa John’s, Russellville Road Service One Credit Union, Campbell Lane Spencer’s Coffee House Textbook Depot University Textbook Supply Warren County Public Library Village Manor, Westen Avenue

A

PBE

37

N

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off-‐campus locations

R M AL

Park Street Lot

9

Normal Lot

4

E.

Pearce Ford Lot

D BLV

Jones Jaggers Lot

on-‐campus locations

.

DR

13

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7

REGEN

8

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Creason/Egypt Lot

Mimosa Lot

Regents Lot

Barnes Lot

RD.

UN

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15

14

11

Russellville Road Lot

N O

Minton Lot

10

VILLE SSELL

20 Minton Circle

16

AV EN UE

OF

South Lawn Lot

ES

18

MI MO S

CH AM PI ON S

21 6

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Welcome Center in Kentucky Museum McCormack Hall Facilities Management, Parking Structure No. 1 Diddle Arena Parking Structure No. 2 Houchens-‐Smith Stadium Creason Lot Bus Stop Pearce-‐Ford Tower Food Court Meredith Hall Preston Center Health Services Tate Page Hall Ransdell Hall Mass Media & Technology Hall

15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39

Student Publications Center Academic Complex Downing University Center (2) Minton Hall Bates-‐Runner Hall (Bate Shop) Southwest Hall Northeast Hall Grise Hall (2) College Heights Foundation Wetherby Administration Building Ivan Wilson Center for Fine Arts Helm Library Java City (Cravens Library) Potter Hall Garrett Conference Center (2) Cherry Hall College High Hall 6RՙD 'RZQLQJ ,QWHUQDWLRQDO &HQWHU Environmental Sciences and Technology Building Complex for Engineering and Biological Sciences Thompson Complex Snell Hall South Campus (2) Campbell Lane Bus Stop Center for Research and Development

circulation The Herald is published on

Tuesdays and Fridays during the Fall and Spring semesters.

The newspaper is

free.

8,000

copies are distributed at about

40

locations on-�campus and

15

locations off-�campus.

5

display advertising Advertising Rates (per column inch) prepaid rate billed campus rate billed local rate

Volume Discount Contracts inches 200 500 800 1200 1600

agency rate

$5.75 $6.00 $6.25 $8.50

per column inch total investment* x $5.25 = $1,050 x $5.00 = $2,500 x $4.75 = $3,800 x $4.50 = $5,400 x $4.25 = $6,800

Advertising Deadlines Tuesday’s Paper

Friday’s Paper

4 p.m. Thursday

4 p.m. Tuesday

* ask your sales representative about how to create an integrated advertising plan for the school year to equal your total investment

6

Mechanical Measurements

1 columns = 1.52” 2 columns = 3.16” 3 columns = 4.81” 4 columns = 6.45” 5 columns = 8.10” 6 columns = 9.75”

Rate x Total Column Inches + Additional Options = Total Cost Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page Horizontal

Quarter Page Vertical

Eighth Page Horizontal

Eighth Page Vertical

6 columns x 21 inches = 126 column inches

6 columns x 10.42 inches = 62.52 column inches

3 columns x 21 inches = 63 column inches

6 columns x 5.15 inches = 30.9 column inches

3 columns x 10.42 inches = 31.26 column inches

6 columns x 2.51 inches = 15.06 column inches

3 columns x 5.15 inches = 15.45 column inches

broadsheet measurements7

advertising

Calculating Ad Costs

advertising

classified advertising

8

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$7.25

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Classified Deadlines

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online and mobile The online home for the College Heights Herald, wkuherald. com, is an important source of news, information and entertainment for WKU alumni, parents, faculty students and the Bowling Green community.

wkuherald.com

$25 $100 $300

a day a week a month

Android & iPhone App

$20 $75 $250

a day

wkuherald.com statistics: Aug. 1, 2010-� May 31, 2011

140,662 unique visitors 1:59 average time on site 516,871 page views iPhone App

Android App

Website

a week a month

9

additional options Inserts Single Sheet

Multi-�Fold

20 Plus Pages

$45 .......per thousand $75 .......per thousand

$90 .......per thousand

Color Rates One Spot Color

Two Spot Colors

Full Color

$45

$90

$150 Before packing up & heading home

Before packing up & heading home

Reserve your 2011

Reserve your 2011

It’s free!

It’s free!

On Topnet, under Student Services

On Topnet, under Student Services

Max. size: 12�x 10�; anything larger must be folded.

A 10% volume discount is available for insertion order totalling 24,000 inserts per semester. Must be done in advance to receive full discount.

Last  Chance!

Talisman

Last  Chance!

Talisman

Min. Insert Amount: 5,000 Max. Insert Amount: 8,000

The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.

Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to: The Henderson Gleaner 455 Klutey Park Henderson, KY 42420

Premium Placement Page 2 or 3

Back Page

5%

10%

$GYHUWLVHUV PD\ UHTXHVW D VSHFLŐ™F ORFDWLRQ IRU WKHLU DG DQG WKH +HUDOG ZLOO WU\ WR REOLJH EXW WKH Herald is not bound by this request. No full page ads will be accepted on page 2 or 3. Please note that the A Section back page is available only on select Fridays.

Puzzle Sponsorship

10

Week

Month

Semester

$75

$200

$500

The Sudoku and Crossword puzzles are new this year to the Herald. Advertisers can take advantage of a captive audience by placing ads within the puzzle areas featured on page 5A. All puzzle ads are 3 col. [ LQFK DQG EODFN ZKLWH $OO DGV DUH VROG RQ D Ő™UVW FRPH Ő™UVW VHUYHG EDVLV DQG DUH VXEMHFW WR UHJXODU advertising deadlines.

marketing

Marketing Partnership T-‐Shirt Tuesday, Weekender Deal, Paper Distribution in Residence Halls, Postering, You’ve Been Caught Readership Promotion, Event Sponsorships, Hawking and other special events!!

So cial Media www.facebook.com/wkuherald www.facebook.com/chhsports

@wkuherald @wkuheraldnews @wkuheraldsports

College Heights Herald

extras

Ask how we can communicate your message through multiple mediums for greater visibility and response. Our contract advertisers can participate in our marketing activities at no additional cost, by simply supplying the materials.

Throughout the year the Herald uses many integrated marketing techniques to effectively reach the WKU community.

Our goal is not only to connect with our audience and increase readership, but to also get better results for you -‐ our advertisers.

11

special sections Fall

FOR A LIST OF this year's WINNERS SEE PAGE 8

Deck the Hill

A College Heights Herald guide for the holidays Section B • November 30, 2010

Ornaments hang on a tree decorated by the WKU chapter of Habitat for Humanity at the Kentucky Library & Museum. See story, page 11b.

JULIA WALKER THOMAS/HERALD

Publication

Circulation

Ad Deadline

Publication

Football

8,000

Aug. 25, 2011

Aug. 30, 2011

Homecoming

10,000

Oct. 4, 2011

Oct. 17, 2011

Basketball

8,000

Nov. 10, 2011

Holiday

8,000

Stress Busters

5,000

Publication

Housing Guide Spring Graduation Best of WKU

Spring WKU Homecoming 2010

COLLEGE HEIGHTS HERALD SPECIAL SECTION

October 22, 2010 Section A

By Circulation 5,000

8,000

10,000

Full

$175

Nov. 15, 2011

Half

$125

Nov. 17, 2011

Nov. 29, 2011

Quarter

$75

$200 $150 $90

$250 $175 $125

Dec. 6, 2011

Dec. 12, 2011

premium placement an additional 20%

Circulation

Ad Deadline

Publication

8,000

Feb. 28, 2012

March 13, 2012

8,000

April 26, 2012 May 1, 2012

May 4, 2012 May 7, 2012

5,000

Tabloid Measurements Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

MARCH 2011

Housing Guide

extras

College Heights Herald Homecoming Special Section

Rates

S TRE SS BU S TER S

5.12 x 9.1948 inches

10.375 x 9.1948 inches

10.375 x 4.2679 inches College Heights Herald Special Section

December 2010

12

5.12 x 4.2679 inches

The Herald’s sports section expands into a tabloid section for home football games or season previews and is inserted into the regular edition of the paper. In addition to the Herald’s top-‐notch reporting, it includes in-‐depth features, analysis and information every Hilltopper fan needs before heading to the game. Additional copies of are printed for distribution at select home sporting events.

Deadline Date

Publication Dates

General Rates

Aug. 25, 2011

Aug. 30, 2011 Sep. 9, 2011

Full

$200

Sep. 6, 2011

Sep. 16, 2011

Half

$150

Sep.13, 2011

$90

Sep. 27, 2011

Sep. 30, 2011

Quarter

Oct. 18, 2011

Oct. 21, 2011

Nov. 1, 2011

Nov. 4, 2011

Nov. 10, 2011

Nov. 15, 2011

extra TO P P E R

a a publication publication of of

premium placement an additional 20%

college college heights heights herald herald sports sports

Your source for WKU sports • September 24, 2010

extra TO P P E R

Your source for WKU sports • October 15, 2010

TRIAL BY FIRE

extra TO P P E R

a publication of

college heights herald sports

Curtain Call

FRIDAY'S FIND IT INSIDE

Willie Taggart's rebuilding project, page 4

A step above

OBITUARY FOR THIRD DOWN THUNDER

Outerbridge fills niche for Lady Tops, page 4

a publication of

TO P P E R

Home Improvement

Kerusch ready for showtime, page 4

Freshman Stutsman starting as WKU setter, page 4

JULIA WALKER THOMAS/HERALD

extra

Your source for WKU sports • September 17, 2010

Your source for WKU sports • October 22, 2010

college heights herald sports

page 2 CHRIS FRYER/HERALD

VOLLEYBALL: SKINNER IS WKU'S MVP, page 5 • FOOTBALL: DON'T QUESTION WILLIE, page 6

TIM HARRIS/HERALD

FOOTBALL: WKU-IU PREVIEW, page 5 • VOLLEYBALL: STUCKEL SOLVES SERVING WOES, page 10

View of the Hill Advertising in the Herald’s summer publication, a View of the Hill, is an effective way to reach WKU’s incoming students and parents before they arrive. This 8 ½ x 11 glossy, full-‐color magazine has a circulation of 7,000, while more than 3,000 are mailed to incoming students’ homes in mid-‐July. The remaining copies are distributed on campus and in the community.

General Rates Full page Third page vertical Half page horizontal Quarter page

Premium Placement $825 $415 $525 $340

premium placement an additional 20%

Back page (1/2 page) Inside front & back cover

Deadlines 30% 25%

Ad sakes

April 15, 2012

Ad materials

April 29, 2012

additional publications

Topper Extra

13

advertising production The Herald creative staff is made of a team of highly talented students. For our advertising clients are creative services are free. If you need creative help with anything from logo design, effective copy, clean and professional artwork to complete advertising campaigns contact your sales representative and ask how we can help.

Electronic Ad Submission We accept ads on Macintosh formatted CDs or via e-‐mail at advertising@wkuherald.com.

All camera-‐ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad specifications.

File Formats Accepted

PDF files are preferred EPS, JPEG and TIFF are accepted Native files from CS5 (or earlier) are accepted but must be packaged with all supporting links and fonts.

Helpful Hints

A camera-‐ready ad is created to the correct size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.

Spot color ads must be created using an acceptable spot color formula. Ask your sales rep for a list of color formulas.

To ensure reproduction of all artwork within B&W ads, all photographs and graphics should be at least 180 dpi and Grayscale.

File Formats NOT Accepted Microsoft Word Microsoft Publisher Microsoft Power Point Microsoft Excel Adobe Pagemaker GIF HTML

For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB. If an ad is created in Illustrator, fonts must be converted to outlines.

Submit ads in the exact size they are scheduled to run. Failure to do so will force creative staff to shrink, enlarge or distort the ad to fit the reserved space.

Compress all ads submitted by e-‐mail.

Ad Proof Schedule

14

Advertisers requiring prior approval of an ad will receive proofs Wednesday or Friday morning prior to publication via the creative@wkuherald.com email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m. we assume that all information in your ad is correct and meets your standards.

contact information

Advertising Manager

advertising@wkuherald.com (270) 745-‐6284 (270) 745-‐6285

Creative Director

creative@wkuherald.com

Herald Editor

editor@wkuherald.com

Director, Bob Adams

(270) 745-‐6278

Creative/Marketing, Katie Clark

(270) 745-‐3055

%XVLQHVV 2IՙFH

(270) 745-‐2653

College Heights Herald Western Kentucky University 1906 College Heights Blvd. #11804 Bowling Green, KY 42101-‐1084 Phone: (270) 745-‐2653 Fax: (270) 745-‐2697 www.wkuherald.com

policies

Advertising Advisor

15

policies

16

It is the responsibility of the advertisers to notify WKH +HUDOG RI HUURUV ZLWKLQ Ő™YH EXVLQHVV GD\V ĎŠ 7KH +HUDOG ZLOO EH UHVSRQVLEOH IRU HUURUV WKH Ő™UVW WLPH D +HUDOG FUHDWHG DG LV published. ĎŠ $OORZDQFHV ZLOO EH PDGH RQO\ IRU HUURUV that materially affect the value of the advertisement. ĎŠ 1RQ FRPSOLDQFH ZLWK WKLV UHTXHVW OHDYHV full responsibility with the advertisers.

No paid advertisement is accompanied by news stories or free notices.

The Herald will not publish advertising that encourages irresponsible drinking and/or the illegal XVH RI DOFRKROLF EHYHUDJHV 7KH +HUDOG ZLOO QRW UXQ ϣ$OO <RX &DQ 'ULQNϤ DGV

All political, â&#x20AC;&#x153;closingâ&#x20AC;? and â&#x20AC;&#x153;going out of businessâ&#x20AC;? advertising must be prepaid.

The Herald is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser.

The Herald may make rate changes, with a 30 day notice in advance. If so, you may cancel an agreement with no penalty.

Promotions may be offered not listed in the rate card.

All rates are non-â&#x20AC;?commissionable, net rates.

Master Card and Visa are accepted.

Advertising statements and tearsheets are mailed at WKH Ő&#x2122;UVW RI HDFK PRQWK Accounts not paid within 60 days will be submitted for collection.

Ads exceeding 19â&#x20AC;? in depth will be considered a full page and will be billed accordingly.

If you have a question or if there is a discrepancy with your statement, please contact the business RIŐ&#x2122;FH DW

All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of

such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement.

All ad changes and cancellations must be made before the advertising deadline. Ads cancelled after the deadline will be charged full amount of the adâ&#x20AC;&#x2122;s space.

Advertising having the appearance of news must be labeled as â&#x20AC;&#x153;Paid Advertising.â&#x20AC;?

The Herald will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

New advertising accounts will prepay until credit is established

classified ad credit

general rate policies

policies

herald policies

The Herald reserves the right to refuse an advertisement it deems objectionable for any reason.

A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser. Please allow 30 days for approval.

The Herald will extend credit to new accounts at request under the following conditions: the advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current.

:LWKLQ GD\V WKH EXVLQHVV RIŐ&#x2122;FH ZLOO QRWLI\ WKH advertiser the status of their credit application.

While the application is being processed, the advertiser is required to prepay prior to insertion.

Advertisements can include a logo depending on size.

1R UHIXQGV ZLOO EH JLYHQ IRU FODVVLŐ&#x2122;HG DGYHUWLVLQJ canceled after the deadline.

&ODVVLŐ&#x2122;HG DGV ZLOO EH DFFHSWHG RQ D SUHSDLG EDVLV only, except for established clients.

The Herald does not print adoption, research/ WHUP SDSHU IRU UH VDOH RU PDLOLQJ VWXIŐ&#x2122;QJ FLUFXODU advertisements.

Tearsheets will be provided by request only. Please request tearsheets when purchasing.

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Advertisements placed in the â&#x20AC;&#x153;Help Wantedâ&#x20AC;? or â&#x20AC;&#x153;For Rentâ&#x20AC;? categories cannot discriminate.

For acceptance of mail-â&#x20AC;?order advertising, a sample must accompany the insertion order.

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6 13 20 27

S 4 11 18 25

November 2011 S

M 5 12 19 26

T 6 13 20 27

October 2011

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7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

2 9 16

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5 12 19 26

6 13 20 27

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December 2011

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2 9 16 23 30

3 10 17 24

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2 9 16 23 30

3 10 17 24

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5 12 19 26

6 13 20 27

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February 2012

6 13 20 27

24

January 2012 Spring Semester

Fall Semester

September 2011

March 2012

April 2012

May 2012 S 6 13 20 27

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Publication Days Tuesday Friday

Deadlines 4 p.m. Thursday 4 p.m. Tuesday

Regular Edition Regular Edition & Special Section Regular Edition & Topper Extra Special Section Only

Important Dates Fall Semester Begins Labor Day (no class) Fall Break (no class) Thanksgiving (no class) Finals

Aug. 29 Sep. 5 Oct. 6-‐7 Nov. 23-‐25 Dec. 12-‐16

Spring Semester Begins Spring Break (no class) Finals

Jan. 23 March 5-‐9 May 7-‐11

publication schedule

August 2011