College Heights Herald 2018-2019 Media Kit by College Heights Herald

Student Publications Media Kit Western Kentucky University

Nick Wagner / Talisman

2018-2019

20,267 77.4%

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22.6%

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Enrolled Students

17,666 Undergraduates 58% Female

More than 3,000 faculty and staff 42% Male Data obtained from the 2017 WKU Fact Book.

Student Publications Student Publications is home to the College Heights Herald, Talisman and Cherry Creative. The Herald, which was founded in 1925, is among the most honored student-run news organizations in the country. We hold 16 national Pacemaker Awards, which is the highest honor in collegiate journalism. The Herald publishes each Tuesday during the academic year and updates WKUHerald.com daily. The Talisman is a high-end, semi-annual magazine and ever-changing website covering the life and culture of WKU and Bowling Green. Talisman is proud to boast 20 Pacemaker Awards. Cherry Creative is a group of skilled storytellers who help clients reach the WKU community through sponsored content and specialty publications. Student Publications provides students with experiences and career opportunities. We provide our audiences with news, information and an accurate representation of life.

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Opinion: How a sewage bill turned into a pension bill

SPORTS • PAGE B1

BY EMILY DELETTER HERALD.NEWS@WKU.EDU

undreds of people from counties around Kentucky gathered in Frankfort on Monday to protest the recently passed Senate Bill 151, a water sewage bill that was amended last-minute to include the state’s pension reform plan. Senate Bill 1 was originally designated as the pension reform plan. The 291-page Senate Bill 151 is listed as “An act relating to the local provision of wastewater services,” but the entirety of the bill is dedicated to the pension reform plan. The bill was passed by Kentucky lawmakers late Thursday evening and will land on Gov. Matt Bevin’s desk to be signed or vetoed. If Bevin signs Senate Bill 151, teachers hired after Jan. 1, 2019, will not be placed on the traditional pension plan. Instead, they will receive “cash-balance retirement plans that would invest retirement contributions from employees and the state and guarantee that the plans wouldn’t lose money during a stock market crash,” according to WFPL. Current public school teachers would lose the money they had put into KTRS, the Kentucky Teachers’ Retirement System. KTRS is the current retirement policy for public school teachers, which includes every public university in Kentucky except the University of Kentucky and the University of Louisville. Protesters gathered in front of the capitol building chanting phrases, such as “120 strong” and “united we stand, divided we fall.” Many of the public schools not closed for spring break this week were closed to compensate for the absence of teachers who took off to rally in Frankfort. People also gathered at the capitol to protest on Friday. Marilyn Hoffman-Elrod is a retired first-grade teacher who taught at Garden Springs Elementary School in Lexington for 32 years. Elrod said although she was retired, she still felt it was important to protest to “show solidarity with other teachers”. “We want to get the word out about what’s happening here,”

OPINION • PAGE A4

WESTERN KENTUCKY UNIVERSITY

TUESDAY, APRIL 10, 2018 WESTERN KENTUCKY UNIVERSITY

Teachers gather in Frankfort over SB 151

linemen to get our chemistry down.” Rising redshirt senior running back D’Andre Ferby said that Sanford has made the ground game much more of an emphasis in spring practice, and fixes are being made throughout the practices. “Things we watched on film from last year that can easily be fixed, they are being fixed during the spring,” Ferby said. “It’s been a great improvement.”

Rising junior running back Quinton Baker has been removed from the WKU football team for violating team rules, the program announced Saturday. “Due to consistent violation of team rules, running back Quinton Baker is no longer a member of the WKU football program and was removed from the team’s roster on Friday,” the program said in a statement. Baker was apart of an altercation at the Pi Kappa Alpha fraternity house at WKU last year, which resulted in a one-game suspension for him at the beginning of his sophomore season. Tyler Obee and rising redshirt sophomore Xavier Lane were also involved, and both were suspended one game. Drew O’Bryan, Cecil Stallings, Jahcour Pearson and Chris Johnson were also team members involved in the incident. Baker was charged with, and pleaded guilty to, second-degree wanton endangerment and fourth-degree assault under extreme emotional distress. With Baker’s dismissal, only two of the players involved in the altercation remain on the team. Four of them have left the program early, which includes Obee, O’Bryan, Stallings and Baker. Chris Johnson completed his senior season in 2017. Baker was also arrested in April 2016 prior to his freshman season on charges that included operating a motor vehicle under the influence of alcohol or drugs and possession of marijuana. Baker announced his intention to transfer from WKU Saturday before the program released its statement. “Attending WKU was an honor and a privilege,” Baker said on Twitter Saturday. “I learned a lot about myself as well as the game of football and life. I’m walking away a better athlete athlete and a better young man. Looking forward to opening my recruitment back up and for the next

SEE SPRING FOOTBALL • PAGE B2

SEE QUINTON BAKER • PAGE B2

CHRIS KOHLEY • HERALD

UP TO SPEED

Hilltoppers making strides in run game BY ALEC JESSIE

@GovMattBevin Tonight 49 members of the Kentucky House and 22 members of the Kentucky Senate voted not to keep kicking the pension problem down the road ... anyone who will receive a retirement check in the years ahead owes a deep debt of gratitude to these 71 men & women who did the right thing.” 9:26PM • March 29, 2018

Hoffman-Elrod said. “Most people don’t understand the importance of this bill. Kentucky is nothing without our public schools.” Bevin has previously been a vocal supporter of the pension overhaul. After the bill was passed in both chambers, Bevin tweeted, “Tonight

49 members of the Kentucky House and 22 members of the Kentucky Senate voted not to keep kicking the pension problem down the road ... anyone who will receive a retirement check in the years ahead owes a deep debt of gratitude to these 71 men & women who did the right thing.” Kentucky Attorney General Andy Beshear disagreed with Bevin’s approval of the bill, and he appeared on the Capitol steps to speak to protesters. “Today we’re seeing democracy,” Beshear said through a megaphone. “You call this governor disgusting? I call him one and done.” Beshear also told the crowd he planned to sue if the bill passed, reiterating a video statement he posted earlier. The Kentucky Education

SILAS WALKER • HERALD

Representative James Kay (D) speaks to the crowd of protestors in front of the capitol building in Frankfort on Monday. “Are you ready to fight?” Kay asked the protestors.

Assembly said they would join Beshear in the lawsuit. Shelbyville senior Katie Vogel said she was protesting today to support her mother, a teacher, and to fight for the

future of Kentucky education. “It’s unfair because teachers have been paying [into KTRS] for years,” Vogel said. SEE PROTEST • PAGE A3

WKU pride index ranks low Herald lawsuit back in court BY SPENCER HARSH HERALD.NEWS@WKU.EDU

SEE PRIDE INDEX • PAGE A3

BY EMILY DELETTER HERALD.NEWS@WKU.EDU Attorneys representing both the Herald and WKU will appear in court Friday, April 5, to present oral arguments concerning the ongoing lawsuit between the university and the newspaper. Both the College Heights Herald and the University of Kentucky’s student newspaper, the Kentucky Kernel, are named plaintiffs in the case. Oral arguments are a chance for attorneys to further explain in court the

arguments made in their briefs. After both sides present their arguments, the judge can make a case decision, and either the plaintiffs or defendants have a chance to appeal the decision. Lawyers from the attorney general’s office will also be present. WKU sued the Herald February 2017 in order to appeal an order from the Kentucky attorney general, who ruled that WKU had to turn over records of sexual misconduct to the newspaper. WKU held the position that they should not have to provide the Herald documents related to employee sexual misSEE LAWSUIT • PAGE A3

HERALD.SPORTS@WKU.EDU

WKU’s first season under head coach Mike Sanford was a turbulent one. The change in staff was made worse by a loss of star power from the Hilltoppers’ roster, and that was made even worse by the fact that the Hilltoppers had the worst run game in the nation. The Hilltoppers ranked dead last out of 130 teams in FBS in total rushing yards. They had only 791 for the season. WKU only averaged 60 rushing yards per game and 2 yards per carry. The Hilltoppers were also the only team in the country without a single run of 20 yards or more last year. With no rushing attack to speak of,

“We push each other every day to get better. It’s not as much of a selfish thing. It’s more like when someone makes a play, go congratulate them. If you’re pushing someone else, we’re all getting better.”

Across

CLASSIFIEDS herald.advertising@wku.edu

Running back MARQUEZ TRIGG

senior quarterback Mike White held the burden of having to do it all on the offensive end, resulting in predictable play calling. “Coming off last season, it wasn’t what we wanted,” rising redshirt junior running back Marquez Trigg said. “We weren’t satisfied with what went on. But we definitely worked on it throughout the offseason. We watched film, worked on alignments in practices and working with the

Hilltoppers get series win with comeback victory BY CASEY MCCARTHY HERALD.SPORTS@WKU.EDU The WKU softball team clawed its way back to win on Sunday against Texas-El Paso to secure a second straight Conference USA series win. On a cold weekend that saw the Hilltoppers and Miners trading runs and leads, WKU (23-14, 7-5 C-USA) pushed its way up what’s currently a crowded conference standings. “Anytime we can get a conference series win it’s huge for us,” head coach Amy Tudor said in a press release. “When our backs were against the wall today I thought we really stepped up and performed well both offensively and in the circle. The crowd played a huge role in this victory for us today. I’ve never heard this place get that loud and we certainly appreciate everyone coming out and being as vocal as

they were.” The Hilltoppers continue to lead C-USA in doubles, triples, RBIs and on-base percentage. WKU pushed its home run total to 28 on the year, with bombs from freshman Jordan Thomas and sophomore Paige Carter in the weekend series. Carter, whose homer on Sunday helped WKU retake the lead, is also second in C-USA in RBIs with 33 on the season. Carter said she never doubted the team could come back to win Sunday’s game. “I had faith in our team putting up runs,” Carter said. “We put up 14 runs yesterday, so I didn’t really think it was an issue.” The Hilltoppers took the first game of the weekend 10-8 after only a combined two runs through the first three innings. With UTEP

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SILAS WALKER • HERALD

CAPE-ABLE Start of a new tradition

BY LAUREL DEPPEN HERALD.FEATURES@WKU.EDU

Brendan Ward has made a name for himself at WKU. More commonly known as the “Red Towel Guy,” Ward said he wants to promote spirit in WKU athletics. What makes Ward stand out from other Hilltopper fans at sporting events is his outfit that he made completely out of Red Towels. The outfit features a variety of towels that Ward said he has collected since the beginning of his academic career at WKU. He recalls having over 30 towels sitting around his room and deciding to turn them into a cape. “I used to wear [the cape] around campus a lot to see how people would take it in,” Ward said.

Soon after, Ward said he still had a lot of Red Towels, so he made pants and a shirt. “I always like to do things,” Ward said. “It was something I was doing whenever I was bored. I would just pick up my towels and stitch them together, and then it became a whole outfit.” Originally from Memphis, Tennessee, Ward is a broadcasting major. He recalled finding WKU and growing to love it. “I can come here, I can learn, enjoy free games, get my education and still be a college student who learns and makes mistakes,” Ward said. “All of this is in one place and I still have people to support me. That’s the sense I get from WKU. It’s very supporting. You can be crazy. You don’t have to worry about being judged. You can be you. That’s what I became when I first started wearing my outfit.”

BY LAUREL DEPPEN HERALD.FEATURES@WKU.EDU

Ward channels this love for WKU in his spirit at athletic events. Ward met Aaliyah Hawkins, who he calls his game buddy, at a football game in 2017. Ever since then, the pair has been attending games together. Hawkins described her game experiences with Ward as “exciting.” “You never know what he is going to say,” Hawkins said. “He will make jokes about the players, coaches and the fans. He chants all the cheers at the game, even if the band, dancers or cheerleaders are not saying them. Overall, he will make you laugh and enjoy yourself.” Ward said he takes great pride in standing out at games. He said that if he didn’t want to stand out, he wouldn’t wear the outfit. Hawkins called him “the most dedicated fan out there.”

In just four years, WKU alumni Chris and Tori Gerbig started Pink Lily Boutique, an online fashion source that has surpassed $50 million in sales. The Pink Lily Boutique offers a wide range of women’s and children’s clothing including athletic and swimwear, formal attire and more. Co-owner Tori described the Pink Lily style as catering to women searching for trendy clothing that has a “bright, colorful and upbeat aesthetic.” Pink Lily has also expanded the range of its products by adding a custom design department that offers customers the option of adding mono-

SEE RED TOWEL GUY • PAGE B2

SEE PINK LILY • PAGE B2

1. In Goodfellas, Henry and Tommy pull off a robbery at what airline? (a) Air France (b) United (c) Alitalia 2. What was the name of the social club in Donnie Brasco? (a) Palm Pavillion (b) King's Court (c) Rooster's Cove 3. Steve Buscemi plays what character in the film Reservoir Dogs? (a) Mr Orange (b) Mr White (c) Mr Pink 4. Who does Michael Corleone marry in the 1972 film The Godfather? (a) Sophia (b) Apollonia (c) Emiliana 5. What passage of the Bible does Jules 'preach' to his victims in Pulp Fiction? (a) Ezekiel 25:17 (b) Exodus 20:15 (c) Judges 15:19 6. In The Departed, Billy Costigan is killed by Italian mobsters from what city? (a) Boston (b) Worcestor (c) Providence 7. Who plays attorney David Kleinfeld in the movie Carlito's Way? (a) Sean Penn (b) Charlie Sheen (c) Robert de Niro 8. American Gangster, based on a true story, takes place during what war? (a) World War II (b) Vietnam (c) Korean 9. At what club does Tony Montana party in the film Scarface? (a) The Midnight Club (b) El Morocco (c) The Babylon 0. Sam Rothstein is based on a real life gangster in the film Casino. Who is he? (a) Frank Rosenthal (b) Joseph Bonanno (c) Bugsy Siegel

To solve the Sudoku puzzle, each row, column and box must contain the numbers 1 to 9.

Solution 1.a 2.b 3.c 4.b 5.a

1 9 2 8 3 1 6 7 3 5 2 6 8 7 9 4 8 7 3 7 9 5 3 2 6

6.c 7.a 8.b 9.c 10.a

PREVIOUS SOLUTION

BY DRAKE KIZER HERALD.FEATURES@WKU.EDU

WITTNEY HARDIN • HERALD

Sophomore pitcher Haylee Towers prepares to pitch during the Spring Fling tournament at the softball complex on March 2. Towers has played a wide variety of positions in her short time so far on the team. The Lady Toppers lost the game against Austin Peay 5-0.

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Jim Morris, 65, has been known as Hillbilly Jim for over 30 years, and his upcoming induction into the WWE Hall of Fame has given the former professional wrestler a chance to reflect on a life that remained fruitful long after his decision to retire. Morris was born in Scottsville and after moving a few times, his family put down roots in Bowling Green just before he started high school. He has kept his home base in Warren County ever since. During his days at Bowling Green

High School, Morris developed into an All-State basketball player, and he received scholarship offers after graduating in 1971. Morris wound up playing at five different institutions during his collegiate career, and he said the difficulties he faced helped him determine his future career trajectory. “I was really made more for individual sports,” Morris said. “I loved the concept of team sports, but I soon realized that you could do your very best every day and you would still lose if your team got beat. I didn’t like that part, and I felt like that just wasn’t the right kind of payoff for me.” After his time in college concluded in the late ‘70s, Morris played profes-

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sional basketball in Europe before deciding to pursue competitive weightlifting. Morris said in the process of getting stronger and training more rigorously, he found his way to WKU. “I’m forever grateful to WKU for affording me even though I never enrolled one semester,” Morris said. “They would let me come up to Smith Stadium and work out with so many great WKU athletes. All the coaches loved me, and I even had the great Gene Keady approach me one time about helping some of his skinny and weak boys train.” Standing over 6 feet 7 inches tall and weighing 320 pounds, Morris became a successful weightlifter in his 20s.

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He said as he became more impressive physically, friends would often joke that the he should become a professional wrestler. Though he enjoyed watching wrestling as a kid, Morris was not sold on making that fantasy a reality until he saw a promotion outside of Kentucky on television. “When cable TV came out, I started watching Georgia Championship Wrestling,” Morris said. “It blew my mind because they had these wrestlers that looked like guys from the gym. Most of the wrestlers we used to see looked like big fat guys with their shirts off, but these guys didn’t look

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To solve the Sudoku puzzle, each row, column and box must contain the numbers 1 to 9.

Former wrestler Hillbilly Jim to enter WWE Hall of Fame

SEE SOFTBALL • PAGE B2

WE DELIVER!

WKU alumni start online fashion empire Pink Lily

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Senior Brenden Ward shows oﬀ his school spirit and support for WKU athletics with his handmade red towel outﬁt. The hat, shirt, pants and cape took a year in total to make. Ward’s favorite sport to attend is basketball because “the players and coaches are close enough to hear me.”

FUN A5

WKU ranks poorly in a list of LGBTQ-friendly univesities in Kentucky, according to Campus Pride, a non-profit organization that supports LGBTQ-friendly communities at universities and colleges. Campus Pride investigated Transylvania University, University of Kentucky, Northern Kentucky University, University of Louisville, Morehead State University, Spalding University and WKU, according to the index. The

universities were scored on a five-star system. WKU ranks second to last with two stars, just ahead of Morehead State with 1 ½ stars. UK and U of L are ranked the highest with nearly perfect scores, according to the index. Pam Johnson, a professor in the school of journalism and broadcasting who teaches media diversity courses, said she is surprised WKU scored so low. “Clearly I cannot condone a performance in which we are ranked six out of seven,” Johnson said.

FUN PAGE

TUESDAY, APRIL 10, 2017 WESTERN KENTUCKY UNIVERSITY

BY JEREMY CHISENHALL HERALD.SPORTS@WKU.EDU

WKU running back Quinton Baker (3) rushes the ball past L.A. Tech’s Deldrick Canty (50) on Saturday, September 16, 2017 at L.T. Smith Stadium.

SILAS WALKER • HERALD

LIFE B1

LIFE

Football team dissmisses Quinton Baker

PENSION PROTEST

Teachers and supporters gathered on Monday at the Kentucky State Capitol Building in Frankfort to protest a new pension bill SB 151. “Enough is enough!” and “Vote them out!” they chanted.

TUESDAY, MARCH 20, 2018 WESTERN KENTUCKY UNIVERSITY

SPORTS

VOLUME 93, ISSUE 36

Fan with cancer reflects on lifetime of memories

TUESDAY, APRIL 3, 2018

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The Talisman magazine is a high-end semiannual magazine that is dedicated to highquality journalism, stunning photography and fun, quirky content that is relevant to the WKU community. A website companion to the magazine, WKUTalisman.com has a voice of its own. The site’s news, culture and lifestyle content is presented in an eclectic, intelligent style.

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SEPTEMBER 14, 2017

Special sections Each special section offers a specific theme that may be a perfect fit for your business. These sections vary in topic, including health and wellness, dining, financial planning, sports and many more. All special sections are printed in full color.

Sizes & Prices Homecoming Guide

HOMECOMINg 2017

Other special sections

$875

$400

9.5” x 10”

Full

$600

$300

9.5” x 5”

Half

$350

$200

4.75” x 5”

Quarter

Fit

Homecoming

Finance

Graduation

Commitment date

September 14

October 10

November 9

November 20

Artwork deadline

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October 15

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November 26

Publication date

September 25

October 25

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December 4

Best of the Hill

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Commitment date

January 25

February 15

April 18

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January 28

February 18

April 23

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February 5

February 26

April 30

was finish .” tion ssional fan, but beca ing his mas at MIT while he more Rachel TidwTennessee, sopho- Ford’s To Ford, use he enjo teaching ter’s degree. said he is the attentio ell said she yed have excited to n his clas Ford not be interested gotten “I really enjo style. would which will in teach the yed my time wrestling in the past shows that ses be class, next semester beca taking this course because in his clas is often hard his clas ous incarnat very similar to its pro use her majo porate and prev for people r, cor- and opinions sroom is open to idea s wrap their head organiza four years. ions, for the first time i- cation, to s around, ,” Frederic does not allo tional communi- ways look which mea in k said. “I s it should be thou ed “The class ns w forw ght bilit alher abo y ard to our ly examined muc for extra elec ut cussions and open cent history will be looking at rather than and criticaltives. How h flexihad posi the ever, she he used. As the interesting exam dis- Ford said he marginalized ture through of American popular re- offering tive things to say hopes to a ples how . about show stud recommend previous student, cula course on they can Ford said. the lens of pro wre ents I wou utili professiona WKU this stling,” tling. “We will have l wres- cause you can course to anyone ld likely do not take ze something they ings every a beset very “I imp of think it is ther their lement kno week that of how pop knowledge seriously to furgreat that will be look read- bran wrestling wledge culture ch out and of pop cult WKU wou from a vari ing at “If a lot of ld field you may be works into whatever ure. have disciplines ety going into fleeting spar people spend thei to help us of academic sional wrestling,” a class on profesFord .” has r stand the very e Tidw time watc been writing better und lege shou women oil industry. hing men erld be about ell said. “Col- about what The goal their wrestling and can be lear and speaking to studying cool thin is to as hurt each bodies up and pret study to und a semester-long use besides gs students are inte fun and ing professional wre ned from studyend other, that and wor rested in and he said case ’s fascinat just purely stlin erstand how works.” ing academic that he has g for years, culture th studying,” Ford pop culture Pop culture subjects. criticism said is faced som along the Ford’s clas lives, and is a huge part of peo e beyond facing questions that . “Our I believe ple’s al blog, one man way. On his pers the ring, but go far on Monday s will meet once it tain onwou ing pro ld be ente be used to called MIT a week evenings to learn abo r- a class on professi help underst wrestling can offering Hall. Each in ut ous topics, onal session will Jody Richards brutish form of ente the depth of this undisputed and very seri such lecture that rtainment.” end of high wrestling “the and begin with Connor Fred lasts from er educati representatioas racial stereotypes Despite a eric a 30-minut 3 n of wom media.” e dinner brea to 5 p.m. After cial media marketi k, a sophomore so- fessiona some negativity, Ford on.” en in the l wre ’s ng major k, the cou from Bar- been men stling classes have prorse’s bourville, has had tion Ford as a also Feat in the past ures repo teacher Feed and Men ed in lists from . He took rter Dra BuzzIntroductio tal n to ing college cou Floss about intrigu- reached at 270-745 ke Kizer can be rses. The -2653 and kizer287 class’ crow clinton. n- Drake @topper.wku.edu. on Twitter Follow at @drakek izer_.

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Sponsored content Let us tell your story. WKU Student Publications has unparalleled reach into the WKU community, and we are the best avenue to get your story out. Sponsored content pieces will be similar in style to the editorial content in the publication but will be labeled as being sponsored by your business. The piece can be provided by your business or produced by our creative staff. If our staff is producing the piece, you will be able to be involved throughout the process and proof the piece before publication. The standard rates for sponsored content are listed below. However, the sky is the limit when it comes to what the Cherry Creative staff can create for your business. Intensive, in-depth pieces will be priced on a case-by-case basis.

College Heights Herald

Talisman

Print - $500 black and white, $650 color

Print - $1,500

Half page, approximately 500 words and one photograph.

Two page spread, approximately 400-600 words and 1-3

Online - $350

photos

Approximately 500 words and 1-3 photographs, stays online

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for three months and shared once on social media

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View of the Hill

Special Sections

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One page, approximately 400-600 words and 1-2

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photographs

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View of the Hill Published each summer, View of the Hill is mailed to the homes of all incoming WKU freshmen and distributed during welcome back events at the beginning of the fall semester. The magazine highlights what a new student can expect at WKU, including clubs and organizations, university traditions and the local businesses Bowling Green offers. Distribution begins mid-July. Check with your ad consultant for this year’s deadlines and design specifications.

VIEW

HILL OF THE

2018-2019

A STUDENT GUIDE TO WESTERN KENTUCKY UNIVERSITY

Sizes & Prices $875

$600

$500

$350

Walk-In Medical Care

Full

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Third

Quarter

Dining Guide Our Eat Local Dining Guide is the only comprehensive source for restaurant options in the Bowling Green area. All establishments serving food in Warren County are listed in the directory, but you’ll want to invest in an advertisement to make your business stand out among the hundreds of options. Produced in partnership with the Bowling Green Convention & Visitors Bureau, 15,000 copies of the guide are printed each spring. The guide is distributed in the College Heights Herald, at on-campus events, and at brochure racks and other points frequented by visitors throughout the community. Restaurants that are Convention & Visitors Bureau partners receive a free blurb as well as discounted pricing on logo, half-page and full-page ads. Blurb - $50 Blurb w/logo - $80 Half-page ad - $300 Full-page ad - $400 Inside front or back cover - $700 Back cover - $880 Centerspread double truck - $1,300

Housing fair Our one-day housing fair Feb. 26 will provide students with a one-stop shop as they make housing decisions for the upcoming school year. Apartment complexes, property managers and service providers won’t want to miss this opportunity to connect with students focused on their housing needs. The fair will be held in Downing Student Union, with a variety of space and table options. Talk with your ad consultant to find out about table rates, special packages and other details.

Advertising policies •

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• •

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WKU Student Publications reserves the right to refuse an advertisement it deems objectionable for any reason. No paid advertisement is accompanied by additional free notices or news stories. Advertising having the appearance of news must be clearly labeled as “Paid Advertising” or “Sponsored Content.” The Herald or Talisman will determine if the labeling meets standards for clarity. Student Publications will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. All political, “closing” and “going out of business” advertising must be prepaid. Student Publications is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser. It is the responsibility of the advertiser to notify Student Publications of errors within five business days. – Student Publications will be responsible for errors the first time a Herald-created ad is published. – Allowances will be made only for errors that materially affect the value of the advertisement. – Non-compliance with this request leaves full responsibility with the advertisers. All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof.

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In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the content or subject matter of such advertisements, including, without limitation, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement. All ad changes and cancellations must be made before the advertising deadline. Ads canceled after the deadline will be charged the amount of the ad’s space. Student Publications will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, gender identity, color, creed, religion, national origin, or disability. Student Publications may make rate changes, with a 30-day notice. If so, you may cancel agreement with no penalty. Promotions not listed in the rate card may be offered. All rates are non-commissionable, net rates. Mastercard and Visa are accepted Advertising statements and tearsheets are mailed at the first of each month. Accounts not paid within 60 days may be submitted for collection and will be charged a minimum 10% penalty. Accounts not paid after 90 days will be submitted for collection and assessed a late fee of up to 30 percent.

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Ads exceeding 19” in depth will be considered a full page and will be billed accordingly. If you have a question or if there is a discrepancy with your statement, please contact the business office at 270-7452653. New advertising accounts will prepay until credit is established. Student Publications will extend credit to new accounts upon request under the following conditions: – The advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current. A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser. In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

Sponsored tweets policy • The College Heights Herald will send out no more than 3 tweets per day. • The client must fill out an insertion order with the list of dates and times they would like their message to be tweeted. • This information must be submitted to the Herald two full business days in advance. • The Herald will not post sponsored tweets that encourage irresponsible drinking and/ or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” advertisements.

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Rejected Formats:

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Packaged Adobe

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Microsoft Word

For College Heights Herald

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publication, artwork must

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Adobe Illustrator (.ai)

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Powerpoint

be sent to the art director at

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Adobe EPS (.eps)

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Excel

herald.creative@wku.edu by

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300 DPI resolution

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Pages

12 p.m. on Wednesdays.

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All fonts outlined

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For other publications, see

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All images embedded

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deadline charts for specific

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JPEGs

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dates. Artwork sent after deadline is at risk for not running, and the client will still be charged.

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Publication calendar 2018-19 28

August 2018 S M T W T 1 2

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September 2018 S 4

Herald publication dates

Special publications

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No classes

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19 20 21 22 23 24 25

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26 27 28 29 30 31

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Special publications Fit: Sept. 25 Homecoming: Oct. 23 Finance: Nov. 27 Graduation: Dec. 4 Talisman: Dec. 4 Best of the Hill: Feb. 5

October 2018 S M T W T 1 2 3 4 7

Graduation: April 30 Talisman: April 30 View of the Hill: July 8

Fall 2018

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30 31 February 2019

Classes begin: Aug. 27 Fall break: Oct. 11-12

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Housing: Feb. 26 Dining Guide: April 16

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November 2018

March 2019

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Thanksgiving break: Nov. 21-23 4

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Winter 2019 MLK Day: Jan. 21

Spring 2019

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Spring break: March 4-8 Final exams: May 6-10 Commencement: May 10-11

May 2019 F 5

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Classes begin: Jan. 22 WKU Housing Fair: Feb. 26

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Commencement: Dec. 15

Final exams: Jan. 18

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Final exams: Dec. 10-14

Classes begin: Jan. 2

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