Herald Media Kit Spring 2021 by College Heights Herald

Student Publications Media Kit Western Kentucky University Spring 2021

18,183 77%

23%

In-State

Out-of-State

27% from Warren or neighboring counties Nearly

3,000

faculty and staff

Enrolled Students 21 32

$67,402 average salary for full-time faculty

Average age of undergraduates Average age of graduate students

61% Female 39% Male

Data obtained from the 2020 WKU Fact Book and the 2018-2019 AAUP Faculty Compensation Survey.

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Story by Hayle y Cherry Creat Robb ive Large dark green truck transporte s d Senida Husić her

SUCCESS

PIZZA DREAM

| ADULTING

his idea into Purdue’s he work,” Niemeie He then recruited r said. Burton D. Morgan The chain expande Business Model friend and d over the last chef Bake Kollker to invent Competition. four years to open six location creative recipes After several rounds of competi s across Indiana. and research the freshest tion, his idea The Bowling Green location ingredients for won. He was awarded $20,000 , which opened the soon-torestaurant. Their to start a busines in June of 2016, be was the dough recipe s. first in another Quickly, the would only take two and a half state. vague notion minutes to bake, Evansville senior of “someday” became “now.” all of the meat Olivia Howard roasted in house has worked at the Bowling and vegetable Green toppings Azzip as possible. They as fresh and from the beginnin also came up has served as g with their “pizza manager for about a year. “For me, it kind of feels like a big family,” Howard said. Since she is also from Evansvil le, Howard was able to see Azzip grow from the beginning into what it is now. She said that she is inspired Niemeier’s ability by to start and grow a business at such a young age. “It just kind of makes me feel like anything want to do, I I have the ability to do it,” Howard said. Niemeier said his advice for young entrepreneurs is to not be afraid to start small— the first Azzip location was only 1,400 square feet with only one pizza oven, compare largest store d to their now which is 2,500 square with two ovens. feet Niemeier said they knew that first store wasn’t going to be the ultimate Azzip location, but it helped them test the concept a smart way. in He also said it helped that making pizza started out as a hobby — somethi ng he simply loved.

Brad Niemeier developed the idea for Azzip Pizza while he was a student at Purdue University . There are now seven locations, including a Bowling Green restaurant that opened in 2016. Submitted Photo

Carried: Bo

cky Museu

snians in

m exhibit

Bowling G

reen

and family from the Unite Nations safe an (left), directo Kentucky zone in Potoč d r of Museu a village Folklife Progra m and Kentucky the in the Srebr ari, Bosnian-Ame m, and Denis Hodžić municipali enica rican gradua ,a ty at WKU, collabo te next safes in Bosnia, to the rated closelystudent create an t town of to oral Tuzla in 1993. and exhibit storytelling project ion. The two working on Husić could the exhibit began so multifa hear the ceted. This in 2015. “It is screams exhibit is small glimps and just background gunfire in the a Bosnian e of what it is like to a Americ . our full story,” an. Refugee is be were abou And just as they not t to depar Hayley Watso Hodžić said. (Photo t, Husić’s grandfathe s by n • Cherry Creative) r was separated from the famil forces said y. The Serbian he had transporte to be d by a different vehicle. That was the last the Husić family saw time grandfathe their r. Dead bodie of the road s lined the side histories as they travel Individual with comm ed. collab s unity captured orators, Serbian by centr which is forces kneel al meth a open fields ed in od folklo use. The with their rists around their backs hands conserves Folklife Program Denis Hodžić is what . This these storie placing defined himself and looks at a photo s by of them in childhood Husić’s his mothe which is display r, Sadeta, until the ed along age of 12 collections for resea special when her photos from family finally family mem rchers, his family other Kentucky at the in Bowling settle bers and Museu Bosnian Green in 1998. d Americans and his mothe m exhibit. Hodžić r fled Bosnia The war conflict of years later. to experience due to the Herzegovin in Bosnia and to bring many war but were not a lasted from of their belong able “I with them, want to 1995. Over 1992 unde ings said Hodžić to create you take with 8,000 men . “What can rstanding children you when and — for peopl to flee so were murd you have quickly cultural e ered and buried in pictures. Everyt ... so she took understan mass grave her for peopl ding you can replac hing else materi s. e is what’ It’s estimated al s important replace your e, but you can’t that Bowli Green is to me,” Björkreally memories,” ng said. home to Hodžić said. man more 6,000 Bosni ans, accor than The secon the Kentu ding to d part of cky Muse Kentucky um Kentucky Folklife Progr the Folklife Progr and mission am’s graduate is to am. Folklorists caree “pres r, its at WKU ent” matter,” it research collected have Hodžić said. didn’t Bowling back and share Green comm d personal collaborators it work to the is something “This stories unity life that is really members walk from validate what with Kentu 8,372 steps we move communitie is important to central to my heart commemor d around to much s for over cky them and .” ate each to The exhib so ,” Husić years. The to share 100 with life lost in the mass said. “I didn’ it opens it further to Kentucky have a acre. the great a maroon up also Program’s Folklife er Bowli features foodwThe exhibit have proper home. I didn’ t wall holdi Green comm collaborativ proper friend ng the Bosnian t unity, Björk ng the decorated e said. culture like ays uniting schoo s and then slippe man Bosnian l to go Project and Oral History ćevap woman may rs a Bosnian smoked sausa i, a continuou to. It was just like a Hodžić exhibit, wear in her house Culture and Björk s state of chaos “A drink like ge and hold, a Carried: complete then when ćejf that , and Bosnians relationship was what man’s set used for in Bowli is I by move share ćejf, a the famil ng Green d to Bowli d Green spurred coffee the creati ng ,” have on of the ; we got a been instru central to form of dress decor ies. Traditional home.” Hodžić got proje mental to Bosnian ated with Although the diver sharing involved with ct. heritage, and deep, she se a Srebrenica vibrant colors and Kentucky the crochet fl doesn’t who now stories of those Folklife the tangible intend to move ower hono praying devic Program who back to her and the call South ring birth es those Kentucky Kentucky country, used by died in the central three domi the never she said “home.” Museum Mass nant religi she intends acre on July Srebrenica Bosni On Frida ons in a are also 11, 1995. on the count to turn her back represente community y May 3rd, “I wou ry that made The final d. ldn’t be the who she is portion of her have a chancmembers will today pers the wouldn’t e to join “I wouldn’t . WKU folklo be the indi on I am today if it the rists was vidual I am I am today be the person Museum staff and Kentucky painful as if it wasn today with n’t for Bosnia. And they are.” Bosnia,” event befor for a final tribute I out the exp Husić said. ’t for e the exhib would “And erie it n’t down. I comes nces, as be the indiv idual today witho Denis Hodž ut the exper I am ić, a Bosni as painful iences, American as they are.” angraduate Senida Husi The exper student at in August of 2015. WKU, left ć indiv ience Björkman Germany and his The iduals have s of these in with his Kentucky mother and 1999 Program Folklife stems flow of the exhib aided in cultural and Depa in Bowling settled it exhib from indiv understan rtment of of it focuses idual storie the survi on the young only to the Bowli ding not mother had Green. Hodžić’s s Bosnian vors who ng Green fled Bosni profession comm later unity 1992. a in als living with one foot Bowling Greenbut to WKU’s in each world “The campus. . word Kate Horig ‘Bosnian’ is the word an, an assist that descr professor ant American,” ibes in Hodž departmen the folk studies Bosnian Amer ić said. “It’s t and collab ican. So, in the Kentu orator my roots while and my Bosnian exhib cky Museum’s heritage comes from it, said she that count graduate has ry, I am an American and unde rgraduate citizen. This students my home.” come to is abou learn t ethnograph In an effort y, cultural diversity to share stories withi and Islam n the Bowlithe utilizing the exhibit. Green ng community “What I , Brent Björkman, do is director understan Kentucky of the d how peopltry to Museum traditional e Kentucky and culture and use Folklife Progr people use how the creati narratives on of a collabam, led and the storie s that they oral histor orative tell to recov y project from violen er exhibition and ce and confl betwe disas ict and en ter,” Horig Kentucky the an said. Folklife have just Progr “I Departmen been blown t of Folk Studi am, away the strength Anthropolo es and of this comm by gy, the and the unity Kentucky Museum warm th and got and the make some to Bosnian community new friend in Bowling it’s s and just called “A Green been a really Culture awarding really Carried: Bosnians and rich in learning experience The const Bowling Green.” Beth .” and Mark ruction Mittelberg The Kentu and the couple recent traditional visit the “A cky Folkli ly moved arts progr Culture Carried Program’s to Bowlin amming exhibit. We’re trying fe for this : Oral Histo exhibit was to find placesg Green. “Our daugh Bosnians in Bowling ry Project will be one ter is a profes Green” exhibit to go when possible made portion of sor at WKU we have visitors on Thursd by a the exhibit that contin ay April National ,” Beth Mittelb and she said we Endowmen ues, as well should check25, 2019. The t for the Arts erg said. Folk Studi new as out the travel es the grant and “Our missi ing exhib Anthr . collea it allowing the Kentu on at gues taugh opology settled in Kentucky cky Folkli the along Bowling t Hodžić trans Folklife fe Program to educa with Program itions into Green and is to docum te “Bosnia is friends the a few of his story ent, prese the large over Kentu communities all my birth conserve nt and of refugees r but my cky. home and interv deep listening carry traditional true in America home is Bowli The Kentu ing these and cultu iewing arts folklo Green,” Husić two cultures. cky Folkli ral ng Progr rists use, and processes said. After the am fe commonwe heritage of the and Husić’s famil they storie alth,” Kentucky Museum Björkman meeting once a mont began individual Bosni s of three Bowli y settled said. will h to plan image in ng Green the flow of an refugees, host the in 1998 when Bosnian Amer the exhibit. s of the The docum ican Herit Srebrenica she was 12 years “For me, Celebration entation Massacre performed it didn’t old. She May 3 from age is matte by recording really with curre float in, merging has spent the last r where in 6 to 8 20 years in p.m. celebrating oral –– nt efforts happ Bowling Green my life I the succe high schoo of the exhib ening , which is ss l, undergrad was in Bowling Green it and thank the collab like the Walk single longest place uate, to Reme ing the orators who mber event she has lived in her helpe , in which the projec life. t with Bosni d on “My first an food, music and 12 years stories. of my

dy you’ve alrea to the ones said. “It really taken,” Wells concepts you’ve on the can interpret talked students just expands many about and it offers data in so dy learned rtunities ,” Kessinger chance to unication alrea oppo the ways comm the ent white you oved differ e in a black and about. It gives scenarios.” s everywher through impr careers. “It’s not just Data exist d to watches. those in real tics, said. stands and widesprea refrigerators ed data analy of thing.” ite part apply the certificate into a world, from that data is Wells said “With the appli a couple of our type said her favor to decipher the and turns Kessinger is a skill The ability g to use has been on resumes so that we’re tryin analytics” and es along with about the certificate gained. out talking point, so much t it in called “data WKU. analytics cours ledge she has abou great es so that can learn at Systems data of our elective cours been asked real-world know of data as the new that students even n ding has SPON matio rstan SOREsome Infor “You can think said. “If you have she views. The on Ford D CONT ENT a better unde in ate, of the Gord courses students have data inter go to gradu take data that’s to oil,” Blankenship s Department they might ess,” can mine this er “When you Business offer for a busin ibute of how and relate it to anoth data, then you knowledge, and work to this contr College of can going e for ing that one area tics that enship said. idered you’r information, said. “So anyth g more in data analy majors, minors or an ions,” Blank about for le hadn’t cons Blankenship make decis rds misconception that do things peop doing – havin ze the cate. credits towa A common business is cate is analytics certifi analytics to analy and certifi how e.” d t tics rstan befor abou applied data te can unde classes. applied data In 2012, knowledge the data analy communica Students who Brad Niemeie The 18-hour to WKU ists of math in data an enormous data and present it and is going to conshis r was entering me available year at Purdue it only role data have senior redUniversi plays aWith workplace, Cassidy’s guidancdecipher of that data ty. Majoring certificate beca six requi than in hospitality ugh math e and encourae edge in the tourism manage the results fall 2016. The and to it. marketable cate Altho etitivgement of the month” his then-girlfriend comp ment with morefrom certifi students in certificais you more sed to te in Niemeie idea Olivia and now wife,ipKatie, neurship, heanalytics,a there r obtain the entrepre had dreams ’t been expo ensh said. to feature Wells make etsownand make his to urg y senio r set out tothe Blank start his classes to a nnew, Kayli dream a reality. senior one that hasn business. Brandenbsomeda said his wife ctedshared a quote tics, spreadshe outh He creative pizza to her some shefromexpe A walk-on Falm nts are she involve statis Stude found online s defensive tackle t the certificateeach it that.” Ellen Johnson tics. football ingerfor said graph the abou month. analy Kess n cult Sirleaf, add data Purdue’s matio Liberia’s to ives, team, be “diffi president, that elect Niemeier often she knew business use but himchose first female cate In 2013, For more infor cate visit https:// had histo n”pushed r beca to take two buddies over the they signed the football dreams matio forward eting : “If majo by for pizza certifi certifi your lease value. don’t scare you, mark nights. Everyon licated infor also required they’re not big $5, and Niemeie oyersfor their first Azzipit’s data analytics be approinved and compe pitched herNiemeie ficate.php. being more empl enough. a skill nt, ” Pizza location porate r would create an array washow which must isedof his in r started brainstorming incor .edu/bdan/certi pizzas for everyone. it has surpr in Evansville, business stude to make restaura e a the Business and This tradition on www.wku “If you’r pair’s hometow , combine with his love The first way College of rivend. the serving ntbitunique. that you n.add of Chipotle more would be class form. ’s fast,ess-d two 2014,esthe first location On Feb. 5, nt busin customizable serving a little style: fast, freshlitera rtme style, and lly data in some Depa gave Niemeie opened its doors. personal. first honestly Each custome is ableyou “It’s r an Systems idea for his own For the three weeks, pizza restaura to choose every ht becar use the restaurant excit thoug Information nt. ed of their I is aspect it ran pizza was ip than from so ive popular out of dough sauce to finishing creat BlankenshWith the encoura every day. and watch as toppings gement of Mike and the Chair Ray an Azzip team “We very quickly cate one of his Cassidy, in member makes certifi found entrepre front out the that the idea neurship professo of them. it the concept about and entered actually rs,

CER TIFYING

TUESDAY, APRIL 30, WESTERN 2018 KENTUCKY UNIVERSIT Y

see Kentu

“Pizza started as a hobby for me,” Niemeie said. “I loved r it and realized I was good at turned it into it, so I a business.” As for the future, Niemeier said he wants to see Azzip grow into a strong regional brand that continue s to be active in each of its communities. stores’ This would include continuing the restaurant’s “We Give A’Zip” givebac k initiatives, in which individu al stores hold benefit nights charitable organiza for tions. “We want to be a part of the community,” said. “We want he to give back and support those who are support ing us all year long”

Brent Björkm

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Published each summer, View of the Hill is mailed to the homes of all incoming WKU freshmen and distributed during welcome back events at the beginning of the fall semester. The magazine highlights what a new student can expect at WKU, including clubs and organizations, university traditions and the local businesses Bowling Green offers. Distribution begins mid-summer. Check with your ad consultant for this year’s deadlines and design specifications.

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Big Red Coupon Book

Dining Guide

Introduce students to your business by pulling them in with a coupon in the Big Red Coupon Book. As students descend on Bowling Green for the start of the school year, you’ll get in front of both new and returning Hilltoppers. This publication is distributed during the first few weeks of the fall semester. Check with your ad consultant for this year’s rates, deadlines and design specifications.

Our “A Table for Y’all” dining guide is the comprehensive source for restaurant options in Bowling Green. All establishments serving food in Warren County are listed in the directory, but you’ll want to invest in an advertisement to stand out among the hundreds of options. Check with your ad consultant for this year’s rates, deadlines and design specifications.

WKUApartments.com The premier local search for WKU students looking for housing close to campus, WKUApartments.com allows property managers and apartments to share their property listings. The user-friendly site allows potential renters to search by rooms, price or amenities as they seek out housing near campus.

Complexes, Property Managers Monthly

Quarterly

Annually

$100/month

$75/month

$50/month

Single Unit House, duplex or sublease $30 - One month online and one print classified

WKU Housing Week Housing Week will be a digital event March 1-5 centered around our housing website, WKUApartments.com, and promoted heavily by the Herald and Talisman both online and on campus. Ask your ad consultant for rates and more information.

Advertising Policies •

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WKU Student Publications reserves the right to refuse an advertisement it deems objectionable for any reason. No paid advertisement is accompanied by additional free notices or news stories. Advertising having the appearance of news must be clearly labeled as “Paid Advertising” or “Sponsored Content.” The Herald or Talisman will determine if the labeling meets standards for clarity. Student Publications will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. All political, “closing” and “going out of business” advertising must be prepaid. Student Publications is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser. It is the responsibility of the advertiser to notify Student Publications of errors within five business days. – Student Publications will be responsible for errors the first time an ad we create is published. – Allowances will be made only for errors that materially affect the value of the advertisement. – Non-compliance with this request leaves full responsibility with the advertisers. All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter there in.

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In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the content or subject matter of such advertisements, including, without limitation, claims or suits for libel, violations of rights of privacy, plagiarism and copyright infringement. All ad changes and cancellations must be made before the advertising deadline. Ads canceled after the deadline will be charged the amount of the ad’s space. Student Publications will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, gender identity, color, creed, religion, national origin or disability. Student Publications may make rate changes, with a 30-day notice. If so, you may cancel agreement with no penalty. Promotions not listed in the rate card may be offered. All rates are non-commissionable, net rates. Mastercard and Visa are accepted. Advertising statements and tearsheets are mailed at the first of each month. Accounts not paid within 60 days may be submitted for collection and will be charged a minimum 10% penalty. Accounts not paid after 90 days will be submitted for collection and assessed a late fee of up to 30%.

Design Checklist

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Ads exceeding 19” in depth will be considered a full page and will be billed accordingly. If you have a question or if there is a discrepancy with your statement, please contact the business office at 270-7452653. New advertising accounts will prepay until credit is established. Student Publications will extend credit to new accounts upon request under the following conditions: The advertiser must have an established history of satisfactory credit purchases, and the advertiser must keep their account current. A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser. In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

Sponsored posts policy • The College Heights Herald and Talisman will each send out no more than three sponsored posts per platform per day. • The client must fill out an insertion order with the list of dates and times they would like their message to be tweeted. • This information must be submitted to Student Publications two full business days in advance. • Student Publications will not post sponsored tweets that encourage irresponsible drinking and/or the illegal use of alcoholic beverages. (For example, “All-You-Can-Drink” advertisements.)

Preferred Formats:

Rejected Formats:

Settings

Deadline

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Packaged Adobe

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Microsoft Word

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Correct dimensions of

For College Heights Herald

InDesign

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Publisher

selected advertisement

publication, artwork must

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Adobe Illustrator (.ai)

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Powerpoint

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Print: CMYK color mode

be sent to your advertising

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Adobe EPS (.eps)

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Excel

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Web: RGB color mode

consultant or the art director

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Pages

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Print: 300 PPI resolution

at herald.creative@wku.edu by

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Quark Express

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Web: 72 PPI resolution

noon on Thursdays. For other

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All fonts outlined

publications, see deadline

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All images embedded

charts for specific dates.

Other Accepted Formats*: •

PDF

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JPEG

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PNG (online only)

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GIF (online only)

*Size and setting must be correct for publication. We are not able to adjust settings from these formats.

Artwork sent after deadline for print publications is at risk for not running, and the client will still be charged.

No designer? No problem. Our design staff can create your ad for no additional charge. 10

Contract Packages Contract packages offer a discounted rate for all of our products when you commit to advertising throughout the academic year. All contracts can include print, online, newsletters, sponsored content, special sections, kiosks, events and social media. View of the Hill is excluded from package rates, except for package 5. The WKU Housing Fair receives a 10% discount as part of package 5 and no discount with other packages.

Publication Calendar Spring 2021 28

Herald print publication dates*

Special publications*

No classes

Package 1

Package 3

Package 5

$1,000 - 5% discount

$3,000 - 15% discount

Package 2

Package 4

$2,000 - 10% discount

$4,000 - 20% discount

$8,000 - 25% discount and no additional charges for color

January 2021 S M T W T

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Special Publications Housing Guide: March 2 Fashion Guide: March 23 Best of the Hill: April 13 Talisman Digital Magazine: April 21 WKU Graduate Gallery: April 23 Graduation Guide: April 27

Special Events Housing Week: March 1-5 Best of the Hill Festival: March 24 (Rain date March 31)

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University Schedule

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Classes begin: Jan. 19 Final exams: April 26-30 Spring 2021/Fall 2020 Graduation: April 30 & May 1 Spring 2020 Graduation: May 7 & 8 *The Herald and special sections will be printed as long as classes are held in-person.

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