Intro to WNA/Archive 2013

Planning Session: September 26, 2013 Madison Club, Madison, WI

WISCONSIN NEWSPAPER ASSOCIATION

Associa'on

Founda'on

Services

These three en''es began holding board mee'ngs together in 2011

ASSOCIATION FUNCTIONS Government Rela'ons

Public No'ce

WNA Member Services

Public Profile

WNA Administra'on

Customized Newspaper Adver'sing

Northwest Region

Northeast Region

See inset below for Waukesha and Milwaukee counties.

Southwest Region

·

County Seat

The WNA Board is made up of eight directors and seven officers. For election purposes, the state is divided into four geographical regions. One weekly newspaper representative is elected from each region and representatives from four daily newspapers (in any region) serve as directors on the board.

Sussex

Menomonee Falls Brookfield

Hartland

WAUKESHA WAUKESHA Oconomowoc Oconomowoc

Waukesha Waukesha

Dousman Mukwonago

Elm Grove New Berlin Muskego

MILWAUKEE Wauwatosa Milwaukee West Allis

Southeast Region North Shore Communities Includes Bayside, Brown Deer, Fox Point, Glendale, River Hills, Shorewood, Whitefish Bay

Cudahy Greenfield S. Milwaukee Hales Corners

Oak Creek

Greendale Franklin

GOVERNMENT RELATIONS Advocacy, legisla'on, educa'on

Public Profile

WNA Government Rela'ons CommiHee

Capitol Correspondents Associa'on

Wisconsin Freedom of Informa'on Council

Associa'on

PUBLIC NOTICE Wisconsin Government

Keeping You Informed

To know more read the public notices T in today’s newspaper or go to

WisconsinPublicNotices www.wisconsinpublicnotices.org

A public service provided by this Newspaper and the Wisconsin Newspaper Association

Public No'ce Website

Associa'on

Statewide No'ces

Searchable

MEMBER SERVICES Legal Hotline Postal Hotline Industry News & Informa'on Creden'als, Photo ID Badges Customized Newspaper Adver'sing Associa'on

PUBLIC PROFILE/PARTNERSHIPS WNA Badger Award

Government leaders & agencies

Industries, Associa'ons Communi'es

Interest Groups

Associa'on

WNA Educa'on: Public, members, future journalists

WNA ADMINISTRATION WNA Boards

WNA Execu've Director, Staff

Contracted services

Associa'on

Vendors

Collabora'ons & partnerships

CUSTOMIZED NEWSPAPER ADVERTISING Na'onal, regional display ads Wisconsin 2x2, 2x4 networks Classified network adver'sing WNA Services

FOUNDATION FUNCTIONS

Industry awards, contests, recogni'on

Events, networking

Educa'on

Public Profile

INDUSTRY AWARDS, CONTESTS, RECOGNITION BNC: Professional, college, high school Scholarships: Professional, college, high school Wisconsin Newspaper Hall of Fame Memorial Pylon at Trees for Tomorrow

Founda'on

EVENTS, NETWORKING

WNA/AP Annual Conven'on and Trade Show

Founda'on

Trees Retreat and Memorial Pylon

EDUCATION In-­‐person training sessions

Webinars: Online Media Campus & Local Media Associa'on

WNA Summer Internship Program

Bart Brown Mentoring Program for High School Advisers Founda'on

PUBLIC PROFILE/PARTNERSHIPS Kohl Founda'on Fellowships & Scholarships

UW-­‐Madison Center for Journalism Ethics

Wisconsin Center for Inves'ga've Journalism

Wisconsin FOIC, Watchdog Awards

Rabin Youth Arts Awards

WNA Mid-­‐America Press Ins'tute & APME

Associated Press

Society of Professional Journalists (Madison & Milwaukee)

Associa'on

Wisconsin News Photographers Associa'on

Wisconsin AP Managing Editors

SERVICES FUNCTIONS

Wisconsin News Tracker

Services

Wisconsin Newspaper Archive

Managed Services: Utah, Indiana

WISCONSIN NEWS TRACKER Newspaper, broadcast and web monitoring Media Analysis News Release Distribu'on; GistCloud WNA Services

WISCONSIN NEWSPAPER ARCHIVE Digi'zed newspapers da'ng back to 2005

Free, searchable access for members to their archived content

Member rates for eEdi'on services

WNA Services

Member rates for eTear services

Wisconsin News Tracker

Contracts for access

Public No'ce Website

News monitoring & related services

Wisconsin Historical Society & Department of Public Instruc'on

Searchable site; preserves no'ces in newspapers

Paywalls = Growth Poten'al to New Markets

Paywalls = Growth Poten'al to New Markets

Public No'ce Alerts: Email & SMS

WISCONSIN NEWSPAPER ARCHIVE • WNA members donate content to associa'on

• Former “clipping service” content was collected, cut by hand and mailed via USPS un'l 2005

• In 2005, need for digital public no'ce website was met via revenue-­‐sharing agreement with ArcaSearch • Content is coded WNAXLP, collected and posted online to statewide, searchable site • Process also modernized the clip service into electronic news tracking: Email delivery

WNA Services

WISCONSIN NEWSPAPER ARCHIVE • 2009-­‐10: WNA contracts with Wisconsin Historical Society and Department of Public Instruc'on

• In 2010, partnership with Universal Informa'on Services adds broadcast, internet monitoring and media analysis to rebranded to become WisconsinNewsTracker

WNA Services

WISCONSIN NEWSPAPER ARCHIVE • 2011: WNA Services Board agrees to seek new vendor and end revenue sharing with ArcaSearch

• 2012: Contract signed with new vendor, Tecnavia

WNA Services

ARCHIVE REVENUE SOURCES Wisconsin News Tracker, Utah & Indiana

WHS & DPI, new opportuni'es due to paywalls

NEW SOURCES!

WNA Services

WHY ARE WE HERE?

Explore untapped poten'al • WNA has historically led the way • No other state pursuing opportunity • The technology is available • New opportuni'es due to paywalls WNA Services

WHY ARE WE HERE?

Addi'onal opportuni'es • Par''ons of the archive (ancestry.com, law firms, addi'onal markets) • Universi'es, researchers • Library of Congress

WNA Services

MAXIMIZING THE ARCHIVE

Statewide e-­‐Commerce Portal • WNA can build, administer through Tecnavia • New opportuni'es due to paywalls • Consumers search, buy newspaper content online WNA Services

TOGETHER WE ARE BETTER Concept similar to newspaper associa'on adver'sing networks • Tecnavia can build it • WNA administers, covers costs • Members contribute content, receive a revenue share in return WNA Services

NEXT STEPS Challenges • Cost to set up, administer, maintain • Staffing, equipment, bandwith • Exis'ng contracts for content • Agreement, par'cipa'on among members

WNA Services

NEXT STEPS

Time to get to work!

WNA Services