Planning Session: September 26, 2013 Madison Club, Madison, WI
WISCONSIN NEWSPAPER ASSOCIATION
Associa'on
Founda'on
Services
These three en''es began holding board mee'ngs together in 2011
ASSOCIATION FUNCTIONS Government Rela'ons
Public No'ce
WNA Member Services
Public Profile
WNA Administra'on
Customized Newspaper Adver'sing
Northwest Region
Northeast Region
See inset below for Waukesha and Milwaukee counties.
Southwest Region
·
County Seat
The WNA Board is made up of eight directors and seven officers. For election purposes, the state is divided into four geographical regions. One weekly newspaper representative is elected from each region and representatives from four daily newspapers (in any region) serve as directors on the board.
Sussex
Menomonee Falls Brookfield
Hartland
WAUKESHA WAUKESHA Oconomowoc Oconomowoc
Waukesha Waukesha
Dousman Mukwonago
Elm Grove New Berlin Muskego
MILWAUKEE Wauwatosa Milwaukee West Allis
Southeast Region North Shore Communities Includes Bayside, Brown Deer, Fox Point, Glendale, River Hills, Shorewood, Whitefish Bay
Cudahy Greenfield S. Milwaukee Hales Corners
Oak Creek
Greendale Franklin
GOVERNMENT RELATIONS Advocacy, legisla'on, educa'on
Public Profile
WNA Government Rela'ons CommiHee
Capitol Correspondents Associa'on
Wisconsin Freedom of Informa'on Council
Associa'on
PUBLIC NOTICE Wisconsin Government
Keeping You Informed
To know more read the public notices T in today’s newspaper or go to
WisconsinPublicNotices www.wisconsinpublicnotices.org
A public service provided by this Newspaper and the Wisconsin Newspaper Association
Public No'ce Website
Associa'on
Statewide No'ces
Searchable
MEMBER SERVICES Legal Hotline Postal Hotline Industry News & Informa'on Creden'als, Photo ID Badges Customized Newspaper Adver'sing Associa'on
PUBLIC PROFILE/PARTNERSHIPS WNA Badger Award
Government leaders & agencies
Industries, Associa'ons Communi'es
Interest Groups
Associa'on
WNA Educa'on: Public, members, future journalists
WNA ADMINISTRATION WNA Boards
WNA Execu've Director, Staff
Contracted services
Associa'on
Vendors
Collabora'ons & partnerships
CUSTOMIZED NEWSPAPER ADVERTISING Na'onal, regional display ads Wisconsin 2x2, 2x4 networks Classified network adver'sing WNA Services
FOUNDATION FUNCTIONS
Industry awards, contests, recogni'on
Events, networking
Educa'on
Public Profile
INDUSTRY AWARDS, CONTESTS, RECOGNITION BNC: Professional, college, high school Scholarships: Professional, college, high school Wisconsin Newspaper Hall of Fame Memorial Pylon at Trees for Tomorrow
Founda'on
EVENTS, NETWORKING
WNA/AP Annual Conven'on and Trade Show
Founda'on
Trees Retreat and Memorial Pylon
EDUCATION In-‐person training sessions
Webinars: Online Media Campus & Local Media Associa'on
WNA Summer Internship Program
Bart Brown Mentoring Program for High School Advisers Founda'on
PUBLIC PROFILE/PARTNERSHIPS Kohl Founda'on Fellowships & Scholarships
UW-‐Madison Center for Journalism Ethics
Wisconsin Center for Inves'ga've Journalism
Wisconsin FOIC, Watchdog Awards
Rabin Youth Arts Awards
WNA Mid-‐America Press Ins'tute & APME
Associated Press
Society of Professional Journalists (Madison & Milwaukee)
Associa'on
Wisconsin News Photographers Associa'on
Wisconsin AP Managing Editors
SERVICES FUNCTIONS
Wisconsin News Tracker
Services
Wisconsin Newspaper Archive
Managed Services: Utah, Indiana
WISCONSIN NEWS TRACKER Newspaper, broadcast and web monitoring Media Analysis News Release Distribu'on; GistCloud WNA Services
WISCONSIN NEWSPAPER ARCHIVE Digi'zed newspapers da'ng back to 2005
Free, searchable access for members to their archived content
Member rates for eEdi'on services
WNA Services
Member rates for eTear services
Wisconsin News Tracker
Contracts for access
Public No'ce Website
News monitoring & related services
Wisconsin Historical Society & Department of Public Instruc'on
Searchable site; preserves no'ces in newspapers
Paywalls = Growth Poten'al to New Markets
Paywalls = Growth Poten'al to New Markets
Public No'ce Alerts: Email & SMS
WISCONSIN NEWSPAPER ARCHIVE • WNA members donate content to associa'on • Former “clipping service” content was collected, cut by hand and mailed via USPS un'l 2005 • In 2005, need for digital public no'ce website was met via revenue-‐sharing agreement with ArcaSearch • Content is coded WNAXLP, collected and posted online to statewide, searchable site • Process also modernized the clip service into electronic news tracking: Email delivery
WNA Services
WISCONSIN NEWSPAPER ARCHIVE • 2009-‐10: WNA contracts with Wisconsin Historical Society and Department of Public Instruc'on • In 2010, partnership with Universal Informa'on Services adds broadcast, internet monitoring and media analysis to rebranded to become WisconsinNewsTracker
WNA Services
WISCONSIN NEWSPAPER ARCHIVE • 2011: WNA Services Board agrees to seek new vendor and end revenue sharing with ArcaSearch • 2012: Contract signed with new vendor, Tecnavia
WNA Services
ARCHIVE REVENUE SOURCES Wisconsin News Tracker, Utah & Indiana
WHS & DPI, new opportuni'es due to paywalls
NEW SOURCES!
WNA Services
WHY ARE WE HERE?
Explore untapped poten'al • WNA has historically led the way • No other state pursuing opportunity • The technology is available • New opportuni'es due to paywalls WNA Services
WHY ARE WE HERE?
Addi'onal opportuni'es • Par''ons of the archive (ancestry.com, law firms, addi'onal markets) • Universi'es, researchers • Library of Congress
WNA Services
MAXIMIZING THE ARCHIVE
Statewide e-‐Commerce Portal • WNA can build, administer through Tecnavia • New opportuni'es due to paywalls • Consumers search, buy newspaper content online WNA Services
TOGETHER WE ARE BETTER Concept similar to newspaper associa'on adver'sing networks • Tecnavia can build it • WNA administers, covers costs • Members contribute content, receive a revenue share in return WNA Services
NEXT STEPS Challenges • Cost to set up, administer, maintain • Staffing, equipment, bandwith • Exis'ng contracts for content • Agreement, par'cipa'on among members
WNA Services
NEXT STEPS
Time to get to work!
WNA Services