June 2013 WNA Bulletin

Trees

WCIJ faces

Redaction issue grows

Pylon Inductees The names of 12 publishers will be added to the WNA Foundation’s Memorial Pylon on the Trees for Tomorrow campus in Eagle River.

Read more on page 2

possible move

WNA members encouraged to sign online petition seeking Van Hollen’s reaffirmation of his 2008 opinion Sign the petition online at: http://chn.ge/19e3S3X

Bulletin

Thanks to the state Legislature, Wisconsin Center for Investigative Journalism is facing eviction from the University of WisconsinMadison campus.

THE

News and information for the Wisconsin newspaper industry

... among the world’s oldest press associations

June 2013

Spend an entire day sharing advertising ideas!

WNA’s ADviser Gail Johnson will bring her popular convention session and more to this year’s Trees Retreat, Aug. 16 in Eagle River.

Year 66: Trees Retreat WNA Foundation’s Trees Retreat Committee has finalized plans for the 66th year of the event, set for Aug. 15-17 in Eagle River.

Johnson combs WNA member papers for her quarterly ADviser newsletter, filled with inspiring advertising ideas.

Several changes were made to the traditional schedule of events, including moving the annual golf outing from Saturday morning to Thursday at noon. The move is an effort to encourage more attendees to participate. All skill levels are welcome to play the scrambleformat event at Eagle River Golf Course.

The 18-hole round is $50.

Best of all, winners will claim the traveling trophy, filled with names of newspaper golf champs from decades past.

Take a look at these examples and click here for even more.

Not interested in golf? Pontoon rentals will be available Thursday after-

Gail Johnson

Register for Trees Retreat and Johnson will review your newspaper’s advertising and offer advice during the Constructive Critiques session. All Trees attendees will participate in the critiques together, so you can learn from what Johnson has to say about your colleagues’ initiatives, too. Find out more >>

noon. Call WNA Foundation Director Bonnie Fechtner at 608-283-7622 for more information.

Following the golf and pontoon outings, a tailgate dinner will be held Thursday evening on the Trees campus. Educational sessions filled with advertising ideas and WNA, WNA Services and WNA Foundation board meetings will be held Friday, as will the annual Trees Memorial Pylon Induction Ceremony, honoring WNA publishers who passed away in the last year.

The Trees Committee discussed and supports researching and fund-raising to create a more permanent pylon structure on the grounds. The current wooden structures are deteriorating and names on plates made in more recent years have been fading quickly.

The names of 12 publishers will be added to the memorial pylon on Friday, Aug. 16. Read more on page 2.

FamilyFriendly

Bring the whole family to Eagle River Board games, bunk beds, a swimming beach, bonfires, s’mores and sing-a-longs, tent camping, volleyball, hiking trails, basketball and room to run. Plus, we’re adding an outdoor movie complete with popcorn and kiddie cocktails.

What else could a kid need? Well, there is WiFi, and we’ll have that, too.

Eagle River has some fun downtown shops (toys, fudge and more) and a great children’s museum.

WNA members take note: The 2013 Trees Retreat will be more kid and spouse-friendly than ever. Be sure to bring your family this year. Questions? Call WNA Foundation Director Bonnie Fechtner at 608-283-7622.

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WNA BULLETIN | June 2013

WNA news Drafting history 2013Pylon

WNA Foundation Trees Retreat Pylon Honorees for 2013 include: William D. Behling, Beloit Daily News

Twelve publishers wil be honored with a place on the WNA Foundation’s Memorial Pylon

Richard Brockman, The Platteville Journal David R. Cooley, The New Holstein Reporter Michael B. Gage, Green Bay Press-Gazette Dennis G. Novinski, Montfort Mail, Blanchardville Blade Sanders H. B. “Sandy” Hook, La Crosse Tribune Don Huibregtse, Monona Community Herald, McFarland Community Life Marshall W. Johnston, The Gazette (Janesville) Gary Rawn, Prescott Journal Henry W. Schroeder, Oregon Observer, Verona Press Robert J. Seltzner Portage Daily Register Sun Prairie Star Countryman Donald Peter Walker, The Lakeland Times (Minocqua)

Find photos and biographies of each publisher on the WNA website >>

Family members of 2012 Pylon inductees Marian Adams, The (Belleville) Recorder, (left) and the daughter of Marie Berner, Antigo Daily Journal, (right) each shared memories of their mothers at Trees Retreat.

Twelve Wisconsin newspaper publishers, each valued for his or her contributions to community and industry, will be honored by the Wisconsin Newspaper Association Foundation (WNAF).

WNAF will place the names each publisher on its memorial pylon at a ceremony during the organization’s annual Trees Retreat, held Friday, Aug. 16, at Trees for Tomorrow in Eagle River, Wisconsin.

The original idea for WNA Foundation’s Memorial Pylon Ceremony was to plant a tree as a memorial to each deceased publisher in the association-owned Press Forest, located just a few miles from Eagle River.

Within a short span of time, however, it became apparent that there would not be enough land available to carry the project beyond a few years. Therefore, a Memorial Pylon was erected in the grove area on the Trees for Tomorrow Campus in Eagle River.

writing the first draft of Wisconsin’s history.”

“To anyone who has yet to attend a pylon ceremony at Trees, please make this the year to join us,” said WNA Foundation President Kris O’Leary. “Trees is a very special place, not only because of the beauty of its surroundings but because it is truly steeped in WNA history.

Standing under the tall pines and reflecting on the work of the publishers listed on the pylon, you can’t help but feel the pride that comes with

The pylon includes names of deceased Wisconsin publishers, dating back to 1958,when the association purchased land in the Eagle River area to be used as a demonstration forest.

Evjue among broadcasters to be added to WBA Hall of Fame

Evjue (1882-1970) is best known for political advocacy in Wisconsin as a leading Progressive of his time and for founding The Capital Times newspaper in 1917. But he also helped launch the first successful commercial radio station in Madison and is most certainly a seminal figure in Wisconsin broadcasting history.

The station, WIBA, signed on in 1925 and aired the World Series that year, as well as University of Wisconsin football games, speeches by politicians, and Evjue’s weekly “Hello Wisconsin” address, which was carried by other stations in the state. In 1928, WIBA began daily live

The pylon displays the name of each deceased publisher-member.

Each year, names have been added at a fitting ceremony during the annual Trees Retreat.

The list of inductees for 2013 is at left.

Back in August of 2002, an IAB task force developed the four UAP units. The standard specifications reduce the number of ad sizes for the purposes of reducing the costs and inefficiencies associated with planning, buying and creating online media. Visit IAB’s website for more details on specifications and see the four UAP ad unit sizes below.

William T. Evjue talks to children in Madison in this file photo from The Capital Times.

broadcasts from The Capital Times newsroom. A year later, Evjue hired William E. Walker to manage WIBA; Walker would later be inducted, in 1990, as a member of the Wisconsin Broadcasters Hall of Fame. The station became an NBC affiliate in 1931 and enjoyed extraordinary success as the dominant radio station in the market for decades. Throughout his career, Evjue fostered innovative relationships between the station and the

newspaper newsroom, and continued to serve as WIBA president until his death in 1970.

Download a registration form and details >>

Uniform ad sizes a must online WNA members are strongly encouraged to use at least two (if not all four) of the Universal Ad Package (UAP) industry-standard sizes developed by the Interactive Advertising Bureau (IAB).

William T. Evjue is among five Wisconsin broadcasters who will be recognized for their career contributions to excellence in radio and television with induction into the Wisconsin Broadcasters Hall of Fame on Thursday, June 20. The induction ceremony will be held at the Osthoff Resort in Elkhart Lake following the annual Hall of Fame Banquet, the closing evening of the 2013 WBA Summer Conference. Other inductees include: Dave Carlson, Karl Schmidt, Scott M. Trentadue, and Bill Vancil.

Register

“It is critical that WNA members selling digital products use industry-standard sizes, if they aren’t already,” said Customized Newspaper Advertising Sales and Marketing Director Susan Patterson Plank. “If a local publisher can’t

accommodate all of the sizes listed they should focus on providing as many as possible.”

The four UAP ad unit sizes (measured in pixels) are: 728 x 90 160 x 600 180 x 150 300 x 250 Visit http://www.iab.net/guidelines/508676/508767/UAP for more information about the Universal Ad Package.

The Interactive Advertising Bureau (IAB) is composed of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.

The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.

Questions can be directed to Susan Patterson Plank, CNA Sales and Marketing Director at SPattersonPlank@cnaads.com or 515-422-9048.

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WNA BULLETIN | June 2013

WNA news

Redaction issue grows WNA members encouraged to sign online petition seeking Van Hollen’s reaffirmation of his 2008 opinion Sign the petition online at: http://chn.ge/19e3S3X The Wisconsin Newspaper Association is urging its members to sign an online petition urging Wisconsin Attorney General J.B. Van Hollen to reaffirm his 2008 opinion that state law enforcement agencies do not violate the Driver’s Privacy Protection Act when they release records that contain drivers’ personal identification.

do not violate the Driver’s Privacy Protection Act when they release records that contain drivers’ personal identification. With some agencies no longer heeding that advice and Van Hollen’s office waiting to see whether the U.S. Supreme Court takes action on the Palatine decision, it’s time for WNA members to take action.

The issue >>

The decision to redact when in doubt flies in the face of Wisconsin’s public records law, which instructs officials to err on the side of openness

A disturbing threat to open records is becoming a trend that must be reversed: The list of Wisconsin police departments choosing to redact personal information from reports is growing.

Restricting access to information based on a loosely interpreted federal privacy law reduces public confidence in open government and in the police agencies that redact records.

Basic identifying information is being redacted from Wisconsin police reports because of municipalities’ interpretation of an August 2012 U.S. Court of Appeals for the 7th Circuit ruling relating to the federal Drivers Privacy Protection Act. Madison-based media law attorney Bob Dreps says police departments, city attorneys and other municipal advisers who have recommended and made changes to policy as a response to Senne vs. the village of Palatine, Ill. are “overreacting” to the ruling.

The lawsuit alleged that police violated drivers’ privacy rights by displaying names, addresses and other personal information on parking tickets left on windshields.

As a result, police from across Wisconsin have either slowed or stopped the free flow of information regarding their actions — information that had been routinely available.

Dreps says the Palatine case is about an officer leaving on a vehicle window a parking ticket that some argue had too much personal information printed on it.

Stories regarding an increase in police report redactions, such as the example above, are becoming more common across the state of Wisconsin.

In March, the New Richmond News and its publisher, Steve Dzubay filed a case arguing that the driver’s privacy law does not require redaction of personal information from police reports or other records and that the city misapplied the law. On April 23, the suit was moved from St. Croix County Circuit Court to U.S. District Court in Madison.

The U.S. Court of Appeals for the 7th Circuit includes Wisconsin, Indiana and Illinois. At this time, it

appears Wisconsin agencies are alone in changing policies as a result of the Palatine ruling.

Hoosier State Press Association Executive Director Stephen Key said he has not heard of any police agencies redacting personal information as a result of the court’s ruling.

Illinois Press Association Executive Director Dennis DeRossett was also unaware of agencies doing the same in Illinois.

RedactionsGrow Agencies redacting personal information from police reports The following list, gathered from published news articles, includes locations/names of police agencies in Wisconsin that are redacting names and other personal information from reports before they are made publicly available.

WNA members: Are you aware of additional agencies that should be added to the list? Please send an email to: Mary.Callen@WNAnews.com

Village of Bayside City of Brookfield Brown County Village of Brown Deer Village of Elm Grove Edgerton Village of Fox Point City of Franklin (accident reports only)

Village of Germantown City of Glendale City of Green Bay Village of Greendale City of Greenfield Hudson Kenosha La Crosse

Village of Shorewood New Richmond Marathon County Marinette Village of Menomonee Falls Milwaukee City of Muskego

(not letting us see any reports because that would require them to spend time redacting)

City of Oak Creek City of Oconomowoc Pewaukee Rice Lake River Hills Rhinelander Sheboygan County Sheboygan Falls

Shorewood City of South Milwaukee Wausau City of Wauwatosa

(limiting us to nine reports of their choosing each week because that is all the staff time they have to redact)

Village of Whitefish Bay

Media coverage >> >> Follow this link for a collection of stories regarding how law enforcement agencies are changing how DMV information is reported.

“For whatever reason, the authorities here in Wisconsin are seeing dangers in this case when other states aren’t,” WNA Executive Director Beth Bennett said. “It all seems to have started through advisories sent by local associations that represent municipal governments. These advisories warned of potential ramifications.”

In 2008, Wisconsin Attorney General J.B. Van Hollen issued an opinion that state law enforcement agencies

The ruling, he said, is not an open invitation to apply a blanket standard to redact or omit all personal identifying information from all police records and reports.

“The whole point of the open records law is to hold government officials accountable to what they do.

What value is an (police) accident report to anyone without names?

There’s no public accountability without names, no oversight of our public officials. How do we know what they’re doing is appropriate if everything is anonymous?” he said.

Key documents; What you can do

Download key documents: >> News release announcing Van Hollen’s informal opinion from April 29, 2008. >> Senne v. Village of Palatine, Illinois. United States Court of Appeals, Seventh Circuit. >> November 2012 comment from the League of Wisconsin Municipalities: Enforcement Agencies Should Evaluate How DMV Information Is Used:

What you can do: >> Sign WNA’s online petition urging Wisconsin Attorney General J.B. Van Hollen to reaffirm his 2008 opinion that state law enforcement agencies do not violate the Driver’s Privacy Protection Act when they release records that contain drivers’ personal identification. Some agencies are no longer heeding that advice. >> Publish editorials about the issue, such as the Your Right to Know column “Cops wrong to shield driver data” by Dee J. Hall. >> Write a letter to Attorney General Van Hollen urging him to reaffirm his 2008 opinion that state law enforcement agencies do not violate the Driver’s Privacy Protection Act when they release records that contain drivers’ personal identification.

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WNA BULLETIN | June 2013

WNA news WCIJ facing eviction from UW Investigative journalism group sounds alarm over state budget action; Center warns of ripple effect of legislators severing partnership with UW

By Karen Herzog, Milwaukee Journal Sentinel

An investigative journalism organization facing eviction from its offices at the University of WisconsinMadison is doing what one might expect from investigative journalists.

“We are mounting an aggressive response,” said Andy Hall, executive director of the Wisconsin Center for Investigative Journalism.

Although the center receives no direct state funding, the Legislature’s budget-writing Joint Finance Committee added a provision to the state budget around 6 a.m.

Wednesday (June 5) prohibiting the UW System Board of Regents from allowing the center to occupy any facilities owned or leased by the regents, and UW employees from working with the center as part of their UW employment.

Since its launch in 2009, the center has occupied two small offices at the UW-Madison School of Journalism and Mass Communication in Vilas Communication Hall — also home to Wisconsin Public Television and Wisconsin Public Radio.

The early morning vote for the center’s eviction, and 36 other unrelated items in a GOP omnibus bill, was 12-4 on party lines, with Republicans in the majority.

“We didn’t see this coming, and we don’t know what precipitated it,” Hall told the Journal Sentinel. “We’re hoping as legislators learn more about how the center operates, the quality of the journalism produced here, and the quality of education it provides to students, they’ll change their minds.”

It was unclear which legislator inserted the provision, or why.

“In general, investigative journalists scrutinize the conduct of people in power,” Hall said. “By the very nature of our work, we make powerful people and institutions uncomfortable. ... We’ve irritated a lot of people.”

Hall said he had already had several offers of new office space if the center is forced to move.

Assembly Speaker Robin Vos (R-Rochester) said Wednesday that he didn’t want taxpayer support going to the investigative center, since he believed it had a bias.

“I invite legislators and members of the public to read our content themselves,” Hall responded. “Labels like that are silly.”

Rep. Joel Kleefisch (R-Oconomowoc) said he saw the center as a different type of operation than public broadcasting, which receives taxpayer money in addition to state facilities.

“We don’t pay to have Fox 6 housed in state buildings,” Kleefisch said.

Wisconsin Center for Investigative Journalism Executive Director Andy Hall, left, and Lauren Fuhrmann, public engagement director and reporter (right) share information about the center with a visitor (hidden at left) to the group’s trade show booth at the 2013 WNA/AP Convention and Trade Show.

A commentary two weeks ago by the center’s Bill Lueders drew attention to donations accepted by state politicians from school choice supporters.

Andy Hall

In 2011, the center broke the story about state Supreme Court Justices David Prosser and Ann Walsh Bradley getting in a physical altercation. Conservatives were upset that the initial story did not include the perspective of conservative justices who later said that Bradley had advanced on Prosser before he put his hands on her neck.

“We’re hoping as legislators learn more about how the center operates ... they’ll change their minds.”

Hall said that the center sought comment from all the justices before the story ran, including multiple attempts with Prosser, but that justices didn’t become more willing to address the sensitive issue until after the story broke.

The same year, the center published an article that raised questions about an auto insurance bill supported by Rep. John Nygren (R-Marinette), an insurance agent and co-chair of the Joint Finance Committee.

Questions have been raised after several such stories about the center’s funding sources, which are disclosed on its website, Hall said.

Its $400,000 budget is supported by private foundations, individuals and news organizations, according to Hall. The center operates in two offices used by its four-member professional staff and four UW-Madison reporting interns under a facilities use agreement that requires the center to provide paid internships, classroom collaborations, guest lectures and other educational services.

Wisconsin Center for Investigative Journalism

The center spends about $40,000 each year on salaries for student interns, plus more for their travel and research, Hall said. The center has six full-time summer interns paid $10 an hour, he said.

The center’s work is published by more than 230 news outlets across Wisconsin and the nation.

The Joint Finance Committee recently made use of the center’s investigation into the reliability of GPS tracking of offenders to curtail

the governor’s requested expansion of GPS tracking until the reliability can be proven.

Asked for comment on the investigative reporting center’s expulsion being slipped into the budget bill, a spokeswoman for Gov. Scott Walker said “he will review the budget in its entirety when it reaches his desk.”

Patrick Marley of the Journal Sentinel staff contributed to this report from Madison

WNA backs WCIJ watchdogs; seeks removal from state budget The Wisconsin Newspaper Association (WNA) strongly supports the Wisconsin Center for Investigative Journalism’s work with the University of WisconsinMadison to provide essential experience for student journalists and shine the light on issues of importance to our citizens.

Kent Eymann In its state budget proposal, the Wisconsin Legislature approved a move to remove the Center from its offices on the UW-Madison campus and prohibit university employees from cooperating or working with the Center.

The nonpartisan Center continues to emerge as a national model for watchdog journalism, and will persist regardless of a physical presence in the UW-Madison School of Journalism and Mass Communications. In addition, prohibiting university employees from cooperating or work-

ing with the Center is a controlling and excessive move.

“It is alarming that the powerful Joint Finance Committee of the Wisconsin Legislature - at the end of a marathon final budget session - chose to directly attack the Wisconsin Center for Investigative Journalism,” said Kent Eymann, WNA President and publisher of the Beloit Daily News. “Legislators must remove this policy item from the budget document. It doesn’t belong in the budget and it is misdirected.”

Find news coverage, updates on this issue and read more from the Wisconsin Center for Investigative Journalism >>

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WNA BULLETIN | June 2013

Industry news Pulse Research offers partnership for shopping data Pulse Research conducts an ongoing national purchasing survey to provide current shopping research to its clients. The Pulse of America survey is conducted in all 50 states and provides an accurate, representative sample of newspaper reader shopping plans.

WNA member newspapers are invited to participate in the Pulse of America reader purchasing survey and, in turn, benefit by free access to the group’s free research reports.

Participating is simple. Publish Pulse ads as often as you can, but at least once during the promotion period and put a link on your website. Print and banner ads (linked to the survey at www.pulseresearch.com/america) promote Pulse’s ongoing national purchasing survey to provide current shopping research to our clients.

In appreciation for newspaper’s support, Pulse will send participating papers a complimentary copy of its Pulse of America reader shopping results that can be used in effective sales presentations.

Pulse of America Survey information is available at http://www.pulseresearch.com

Pulse Newsletter

Read the June Pulse Research Newsletter >>

Pulse Research was founded in 1985

by John Marling, a University of Wisconsin graduate, to provide publishing clients with research based advertising sales and marketing programs designed to get results. The company provides research and marketing services for daily and weekly newspapers, shopper publications and other special interest publications across the US and Canada.

For more information, send an e-mail to Andrew Dove at dove@paper.net or call him at (503) 626-5224.

Fair UseGuidelines Professional community standards clarified The Center for Social Media at American University’s School of Communication has worked with journalists to create a set of principles that allows them to stop censoring their journalistic choices, especially in emerging digital environments. This Set of Principles reduces risk of copyright infringement by clarifying professional community standards. It identifies seven situations in which journalists routinely employ fair use, and what its limitations are: Incidental capture; proof; use in cultural journalism; illustration; historical reference; to foster public discussion and advancing the story.

This Set of Principles was created by journalists convened by chapters of the Society of Professional Journalists and in some cases the Association of Alternative Newsweeklies. In 10 cities nationwide, they conducted 17 meetings, facilitated by Profs. Patricia Aufderheide and Peter Jaszi of American University. Endorsers include the Poynter Institute, New America Media, and others.

Download the Set of Principles in Fair Use for Journalism >> This document is a statement of principles to help journalists in the United States interpret the copyright doctrine of fair use. It is intended for anyone who engages in the set of practices that entails creating media of any kind that refers to real-life events of public interest, in service of public knowledge, whether that person is a full-time professional or an individual who takes it upon himself or herself to report about specific issues or events. In other words, the definition of “journalism” to which this document speaks is defined by acts, not titles, and is an inclusive one, reflecting (in part) the changing nature of the technologies that support and enable journalistic practice.

Fair use is the right to use copyrighted material without permission or payment under some circumstances—especially when the cultural or social benefits of the use are predominant. It is a general right that applies even in situations where the law does not provide an explicit authorization for the specific use in question. As with more familiar rights of free expression, people use this right without any formal notification or registration.

Shield LawNews Momentum has been building for a federal reporter’s shield law and WNA members are encouraged to assist in the legislative push for the Free Flow of Information Act. The legislation is a top public policy priority for Newspaper Association of America. The federal shield law that would enable journalists to protect confidential sources when subpoenaed in criminal and civil cases.

In the wake of recent scandals involving the Justice Department’s secret seizure of phone records that swept in communications of more than 100 Associated Press journalists, and the monitoring of Fox News reporter James Rosen’s personal e-mail and cell phone records, this legislation is critical to protecting the free flow of information and the public’s right to know.

In Washington, change often occurs in response to a crisis. And, this could be the best opportunity to establish reasonable and well-balanced ground rules ─ overseen by an independent federal judge ─ for when a journalist can be compelled to testify about confidential sources.

But, we need your help in building bi-partisan support for action.

Please contact your Representative or Senator today by calling the Capitol Switchboard (202-224-3121) and asking him or her to co-sponsor H.R. 1962 (for Representatives) or S. 987 (for Senators). Please ask to speak to the chief of staff or the press secretary to communicate this request.

While a phone conversation with key staff is the best approach, you could also send a letter.

Please see the sample letters and an opinion piece written by NAA President and CEO, Caroline Little.

WNA members are encouraged to make calls, send letters and run the op-ed piece.

If you have any questions or need additional information, please contact WNA Executive Director Beth Bennett at 608-283-7621 or NAA’s Sophia Cope at sophia.cope@naa.org; 571-366-1153.

Download the letters and the op-ed (at right) >>

Download a high-resolution photo of Caroline Little to use with the op-ed at right >>

Limit government overreach through Free Flow of Information Act

By Caroline Little, president and CEO of the Newspaper Association of America in Arlington, Va.

out any oversight or any effective ability of the press to challenge these government actions.

The nation learned in May that the Justice Department secretly obtained the phone records of more than 100 Associated Press reporters and monitored Fox News reporter James Rosen’s personal email and cell phone records, branding him a “possible co-conspirator” in a classified leak case for asking questions to a government source.

Rep. Ted Poe, a Texas Republican and a former judge, said that he sponsored the shield law because maintaining confidentiality “is critical to ensuring the free flow of information without government interference.” His co-sponsor, Rep. John Conyers, a Michigan Democrat, noted that 49 states and the District of Columbia protect journalists’ sources, and “it is long past time that our federal government provides similar protections.” Sens.

Charles Schumer, D-N.Y., and Lindsey Graham, R-SC., co-sponsored a similar measure in the Senate. Schumer aptly observed that a law is needed, as “there’s no supervision.” President Obama recently reaffirmed the administration’s support for a shield law and said that journalists “should not be at legal risk for doing their jobs.”

These revelations sent shockwaves throughout newsrooms nationwide. Reporters can no longer assure their sources that interviews will remain confidential because there is no way to tell whether the government is listening. This attack on journalism reaches far beyond hardworking journalists and their sources. Make no mistake: The ultimate victims are the millions of Americans who rely on investigative journalism to inform them about their communities. When the government creates a chilling effect in newsrooms, it keeps important news away from the American public.

In Washington, real change often occurs in response to a crisis. That is precisely what is happening here. For centuries, the American public has assumed that journalists are the public’s watchdog, overseeing and revealing government abuses. But the AP and Fox News stories have exposed a sad truth: The government is overseeing journalists. The only way to limit this government overreach is through passage of a law that lays out clear rules for when the government can obtain information from the press.

Members of Congress from across the political spectrum recognized that need when in May they proposed the Free Flow of Information Act of 2013, which would prohibit federal prosecutors, criminal defendants or civil litigants from subpoenaing information from journalists unless they convince a federal judge that the need for the information outweighs the public interest in the free flow of information. The shield law would be a huge improvement from the current federal system, which enables prosecutors to decide whether to notify the media of a subpoena and how broad the request should be, with-

The response can be summed up in one word, which is rare these days in Washington: bipartisanship. The swift reaction of legislators of both parties demonstrates that press freedom is not a Democratic or a Republican talking point. It is a quintessentially American value that transcends politics and shaped our nation’s founding. As Thomas Jefferson famously wrote, the “only security of all is in a free press.”

As the organization representing the nation’s newspapers, the Newspaper Association of America is a proud member of a coalition of more than 50 media organizations that supports a federal shield law. Over the next few weeks, we will urge senators and representatives nationwide to sign on to the shield law (H.R. 1962 and S. 987) and codify this fundamental American principle. We encourage you to contact your members of Congress to tell them why a free press matters to you.

-- Caroline Little is president and CEO of the Newspaper Association of America in Arlington, Va.

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WNA BULLETIN | June 2013

Among your friends June photo showcase Visit WNA’s library on issuu.com to browse June's collection of photos gathered from WNA-member newspapers.

Click a thumbnail and take a look. Want to submit a photo for next month's gallery? Send the photo or newspaper name, date and page number where the photo appeared to MaryKate.Elbow@WNAnews.com http://issuu.com/wnanews/docs/weekly-photos-june-2013-4

StaffNews Frederick retiring; Kenosha News making staffing changes Kenosha News managing editor Karl Frederick is retiring at the end of June, after 38 years with the newspaper. His career at the News began on Feb. 10, 1975. Gerald Ford was president of the United States and gasoline sold for 36 cents a gallon.

Karl got his start as a reporter and moved to the copy desk about 18 months later. Less than two years later Karl moved into the supervisory ranks, serving as weekend editor and helping to launch the paper’s first Sunday edition on May 18, 1980. In 1982, Karl became news editor. Two years later he had the most rewarding experience of his long career, working with colleagues to put out an extra edition on Saturday, Kathy Troher, a former reporter and lifestyle sections editor, will team with longtime reporter Joe Potente to ensure the best possible news and features report is available to Kenosha News readers. Kathy started at the Bulletin in 1994 and then joined the News as a journalist in 1996. In 2007 she became lifestyle editor and then moved to digital editor in 2012. In her spare time Kathy serves as editor of She magazine, which got its start in 2008. She will continue in that role.

Joe Potente was born in Kenosha and never left, with the exception of his college days at the University of Wisconsin-Madison. He served as a summer intern at the News in 2001 and came back to take a full-time job as a journalist in February 2004.

In the last nine years he’s covered the city of Kenosha, Kenosha County government, state government and politics.

Anderson joins Lodi Enterprise staff Hometown News Group is pleased to introduce Lauren Anderson as the newest addition to the Lodi Enterprise editorial staff.

Anderson comes to the Enterprise directly from University of Wisconsin – Madison after graduating in May.

Anderson double majored in journalism and history with an African Studies minor. During her time at the university, Anderson worked for the Badger Herald campus newspaper as a city reporter, covering Madison’s Common Council, police department, mayor’s office, and special city events. Read more >>

Berner named distinguished alumnus Fred Berner, editor and publisher of The Antigo Daily Journal, was honored as the distinguished alumnus at Antigo High School.

Berner’s award was presented

by Dr. Steve Smolek, district administrator during commencement Fred Berner ceremonies for the class of 2013 at Antigo High School. The 1966 graduate offered brief remarks and advice to the seniors.

Roberts retires from Beloit Daily News Beloit Daily News advertising sales representative Nikki Roberts bid farewell to long-time coworkers and some long-time customers Friday ending more than three decades of her career at the newspaper.

Roberts first began working at the Daily News in 1979. After a brief absence she returned to the newspaper in 1983. Over the years, she has been responsible for more than $20 million in advertising revenue for the newspaper, said Beloit Daily News Publisher Kent Eymann. She was responsible for up to 50 clients a month. Read more >>

Edergton loses reporter, author, local historian Mark Wilson Scarborough, 53, of Edgerton, passed away unexpectedly, on Monday, June 10, 2013, at Edgerton Hospital and Health Services.

Scarborough was a reporter for the

Wisconsin Rapids, Daily Tribune for 20 years, before coming to Edgerton and becoming an award winning reporter for the Edgerton Reporter.

He enjoyed performing in plays, writing and photography, portraying Mark Twain, local history, reading and reporting on politics. Read more >>

Sloca named production editor of Kenosha News

Jones joins Stevens Point Media staff Chris Jones has joined the staff of Stevens Point Journal Media. He is a recent graduate of Ball State University in Muncie, Ind., with a degree in journalism. He recently completed an internship at Star-Press Media in Muncie. Jones will be covering local government, including Portage County, Stevens Point, Plover and the surrounding areas.

John Sloca has been named production editor of the Kenosha News.

Reedsville kids create newspaper

A native of Iowa, Sloca has held the positions of assistant managing editor-nights, news editor and copy editor since joining the Kenosha News staff in 2000.

Herald Times Reporter, Manitowoc

Kenosha historian, author, former reporter Don Jensen dies Of all the people that gave voice to the human experience in Kenosha, Don Jensen, 77, did so with knowledgeable authority.

The local historian, writer, and radio man died peacefully May 23 at his home. He is survived by his wife Arlene, two sons and six grandchildren.

Read more >>

New editor named in Poynette Rachelle Blair, a reporter for the Lodi Enterprise, is also the new editor of the Poynette Press.

Blair will continue to work for the Enterprise as she takes on her new role in Lodi. Both papers are part of Hometown News Group.

The Port Huron, Mich. Native earned her journalism degree from Central Michigan University, where she was on the editorial staff of the student newspaper, Central Michigan Life.

After graduation, Blair moved to Wisconsin where she was hired as a reporter for the Lodi Enterprise.

Third-graders at Reedsville Elementary School recently received an award from the Reedsville Lions Club for developing a villagewide newspaper called The Connector this year.

The students, with help from teachers Joy Spatchek and Lisa Podgorski and parent Carie Boldt, publish the paper monthly. It’s called The Connector because the goal is to inform the community about what’s happening in the school and village, according to a news release.

Each morning, the students gather in the “press room” for 30 minutes.

They work with the teachers to decide on articles for the next issue and sign up for the articles they want to do. The students write questions, interview people, and then write their articles, which the teachers edit, type and email to Boldt who puts them into newspaper format.

When the paper is ready to be pub-

lished, the teachers run 400 copies on the school copy machine and drop them off at local businesses.

Investigative journalism center hires Seely Award-winning journalist Ron Seely, nationally recognized for his expertise in science and environmental reporting, is joining the staff Ron Seely of the Wisconsin Center for Investigative Journalism as a reporter, editor and student mentor.

Seely, 60, began his new part-time role this week after retiring from the Wisconsin State Journal, where his “professional, thorough and enlightening reporting” were praised in a proclamation issued last month by the state Legislature.

Seely said he was “thrilled to continue my reporting career at WCIJ where I will not only be able to report on Wisconsin’s crucial environmental issues but also serve as editor and mentor to a new generation of young journalists.” Read more >>

WNA LEGAL HOTLINE >> Keep this number handy: (800) 362-2664 The WNA Legal Hotline means help is just a phone call away!

WNA-member editors, reporters and advertising staff may call toll-free to ask an attorney for immediate help when they are denied access to government meetings or records, have concerns about a story that could involve libel or privacy questions, or face similar challenges to Freedom of Information (FOI) principles.

Ad staff may also use the Hotline when questions arise about the legality of an ad.

Need assistance that’s not necessarily legal in nature? Be sure to call on WNA staff at (800) 261-4242!

7

WNA BULLETIN | June 2013

Member Exchange/About For sale

Help Wanted WEEKLY REPORTER/PAGE DESIGNER - Lost amid the downturn in the newspaper industry is the increasingly important role of local weekly newspapers. If you want to be involved in relaying information people can’t find on Yahoo! or CNN, take a look at Unified Newspaper Group.

Our company comprises three weekly newspapers and four websites devoted to goings-on in Stoughton, Oregon, Verona and Fitchburg. These are places where people are passionate about what’s happening in their communities.

All of our reporters need to be able to write, edit, photograph, paginate with InDesign and be able to cover any sort of story, from police and government to features. But we’ll play to your strengths, and we’ll give you top-notch mentoring to round out any weaknesses you might have. We have a strong newsgathering organization that’s looking for talented journalists who love to tell stories about people and know how to relay important news in a way that people can understand. Our reporter/paginators all report to a single editor, who devotes a good chunk of his time to staff development.

The job is 39 hours per week, with health, dental, vision and paid vacations. The company is part of Woodward Community Media, a division of Woodward Communications Inc., an employee-owned company based in Dubuque, Iowa.

To apply, please fill out our form and submit work samples at www.wcinet.com/ career.cfm. Deadline: July 1.

NIGHT EDITOR - The Monroe Times seeks a night editor to serve as No. 2 in our newsroom and help plan and produce news and sports content for our print and digital products. The Monroe Times is an award-winning 6-day small newspaper in southern Wisconsin committed to community journalism. The right candidate will be an astute copy editor, skilled at designing dynamic pages, writing engaging headlines and maximizing social media presence.

Responsibilities include overseeing nightly production; covering prep sports and news; copyediting; page design; website management; and shooting and processing photos. Must have excellent interpersonal and leadership skills. Daily newspaper experience strongly preferred; journalism degree or equivalent experience required. Quark XPress experience preferred. Position

is late afternoon-night and weekend hours. We offer health, dental and other benefits. Send resume, cover letter, salary expectations and no more than four clips

by July 1 to Mary Jane Grenzow, editor, by e-mailing editor@themonroetimes. com (subject line: night editor.) An Equal Opportunity Employer.

Box 645, Sun Prairie WI 53590 Attn: Chris Mertes or by fax to (608)-825-4460; or via e-mail to spedit@hngnews.com (22-30)

Copy Editor - As a copy editor for the Telegraph Herald your primary responsibilities will include selecting, editing and designing page content for both print and online while meeting page flow deadlines.

WANTED - an 11X17 laser monochrome printer, such as an Epson, HP, or Xante.

Must be able to produce a 75-85 lpi dot for reproduction purposes. Contact Edward Mikkelson at 608-931-9484.

Qualified candidates must have familiarity with current events and history and the ability to grasp and adapt to new technology. A Bachelor’s degree or equivalent and three years of experience in a newspaper setting is preferred. Evening, weekend, and holiday hours are required.

Full time benefits include competitive wage, employee stock ownership plan, 401(k), vacation, insurance and continuing education assistance.. For consideration, apply online at: www.wcinet.com/career. cfm.

WANTED -The Iron County Miner in Hurley, Wis. would like to purchase a 35mm SLIDE SCANNER: High-capacity, high-resolution. Common models include: Nikon CoolScan 4000, 5000 or others (with autofeeder); Pacific Scan PowerSlide 5000, 3600 or other model; or Braun Multimag Slidescan. Features include: Automatic slide feeder (if it accepts a Kodak Carousel, that’s even better); Automatic dust removal (known as Digital-ICE or Magic Touch); and a USB or Firework connection.

Email details to Michael Moore at stuporglue@gmail.com

Reporter - The Telegraph Herald is looking for an experienced reporter. Primary responsibilities include writing news and feature stories, taking video and using social media to gather information and inform readers.

WANTED - Used string tie machine in good working condition. Prefer B.H. Bunn co model or brand compatible with Poly/ Cotton Twine #12. Please fax information and pricing to (906)932-5358 or call (906)932-2211 ext. 113 leave message.

Qualified candidates must have excellent basic writing skills and the ability to find and gather information both words and images for print and digital platforms.

A bachelor’s degree or equivalent experience is required plus a minimum of two years of newspaper (may include campus publications) or related media/ communications experience plus a valid driver’s license.

WANTED - License for Quark 8.0. Contact Greg Mode, systems director, Daily Jefferson County Union, at (920) 563-5553 ext. 132, or gmode@hoards.com.

For consideration, apply online at www. wcinet.com/career.cfm. The Telegraph Herald, a division of Woodward Communications, is an Equal Opportunity Employer.

(22-26) Reporter - Do you have a nose for regional news? Hometown News Group in Sun Prairie is seeking a reporter to cover news based in one of our HNG offices.

Successful candidates will have previous newspaper experience and be able to write on deadline. Sports game coverage experience and photo experience a plus.

Our Wisconsin-owned newspaper group offers health and dental insurance and a 401(k) plan for this full-time position. To apply, send a resume and cover letter along with at least five non-returnable clips to: Hometown News Group, P.O.

Wanted to buy

Give away To anyone still in the printing business, a big box of staples for Bostich stapler heads Nos. C6250A, C6200B and E6200B. Sizes 25 1/2, 25 3/8 and 25 1/4. My Bostich stapler is now in the local museum and no longer needs the refills. Contact Frank Eames at 262-723-6144. You can pick up at the old Elkhorn Independent building if you’re close by or pay only the shipping cost if further away.

The Daily Globe of Ironwood Michigan has for sale: AB Dick 9850 Offset Press. Twocolor, Chain Delivery, Swing-away T-51 Head. Good condition. $3,000.00. You haul.

(906) 932-2211 ext. 115.

FREE FOR WNA MEMBERS: There is no charge for members of the Wisconsin Newspaper Association to place ads in the Free Member Exchange.

WNA’s Free Member Exchange features “Help Wanted,” “Give Away” and “For Sale” ads submitted by WNA member newspapers. The Free Member Exchange is updated frequently and available online on the Employment page in the Industry Resources section of the WNA website and also distributed through a weekly email, sent to more than 800 subscribers with an interest in the Wisconsin newspaper industry.

Members may submit ads via email to: Mary.Callen@WNAnews.com. Member-submitted ads will appear on this page for four weeks and are included when Bulletins are distributed.

WNA members may also list help wanted and internship ads in the Iowa Newspaper Association Bulletin at no cost. Send your ad to jhulbert@inanews.com Ads from non-members are 25¢ per word with a $50 minimum per month of publication.

Get WNA’s Free Member Exchange delivered to your inbox: Subscribe to the Free Member Exchange email list >>

Publishing for sale Iowa Weekly, East of Des Moines. Great family paper - $20,000 down (Sold!)

Posted March, 2013 Barbara Busch - Sales or Circulation Rep Rebecca Rudolph - Reporter Chuck Gysi - Newsroom Leadership

SOUTH DAKOTA County Seat Weekly - N. W. South Dakota WISCONSIN County Seat Weekly - Central location Nets $100.000+

Submit your resume

MINNESOTA Weekly Newspaper - Retirement; Great advertising accounts - Western MN, near Pipestone (Sold!)

Monthly Horse Magazine ($60,000) Weekly Shopper - St. Croix River, nets $100K Weekly Shopper - Iron Range, nets $80,000 Small Weekly - Great starter or retired owner - on Lake So. MN $50,000 w/terms Weeklies (2) - 4,200 Circulation-Sales @ $400,000 - Price $420,000 (Including real estate) Minnesota Weekly - Sales $850,000 Price Reduced to $275K; $50K down Near Owatonna - $55,000 (SOLD) 3 Weeklies - Northwest Minnesota $435,000 Weekly-1700 Circulation - Profitable!

(West of New Ulm) Are you for sale? Call me - I can help.

Contact Lowell Webster, newspaper sales and service, Calhoun Companies, 4940 Viking Drive, Suite 450, Edina, MN 55435. Phone (952) 831-3300; Fax (952) 831-6516. www.calhouncompanies.com

Seeking work Posted May, 2013 Bridget Cooke - Journalist Posted April, 2013 Matt Saxton - Editor Michael Linville - Sports Reporter/Editor Ed Gambardella - Sales Manager/Advertising Executive

If you are seeking work in the Wisconsin newspaper industry and would like to have your resume included, please: E-mail your name, the type of position you’re seeking (i.e., editorial, advertising, business, etc.), and your resume in PDF (preferred) or MS Word.

Include “Resume” in the subject line of your e-mail.

Your resume will remain online for up to three months, unless you request removal sooner.

The Wisconsin Newspaper Association reserves the right to decline resumes, and is not responsible for inaccurate resume information sent by applicants.

Indie Editors and Writers Remote Editing and Newsroom Training:

Attention Publishers: Need some fill-in editing fast? Want to shift staff or gain expertise in social media or ethics? We are experienced and well-qualified journalists, interested in improving the quality of newspapers across Wisconsin.

Please review and return the following survey - we want to tailor our services to your needs! For more information contact Mike Dorscher at mdorsher@uwec.edu

ABOUT The Bulletin is a published by the Wisconsin Newspaper Association.

Subscribe/unsubscribe to The Bulletin The Bulletin Archives Submit news and editorial Send feedback Join the WNA group on LinkedIn Like WNA on Facebook Follow WNA on Twitter Interested in receiving more from WNA?

Click below to sign up for: • WNA’s Government Update, distributed monthly.

• Press Notes, a daily e-mail of industry news compiled by the Society of Professional Journalists and re-distributed by the Wisconsin Newspaper Association as a service to WNA members.

• Free Member Exchange, job listings and items for sale.

Not getting The Bulletin by email? Send your request, including your name, business name, title and email address to Mary.Callen@ WNAnews.com.

8

WNA BULLETIN | June 2013

Member Exchange/About We’re here for you!

The Wisconsin Newspaper Association exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

First Vice President: Carol O’Leary, Publisher, The Tribune-Phonograph, Abbotsford

The Wisconsin Newspaper Association (WNA) was established in 1853 and is among the oldest press associations in the world.

Over the years, the association has established a number of services for its members, advertisers and the general public.

Created by and for Wisconsin’s newspapers, WNA exists to strengthen the newspaper industry, enhance public understanding of the role of newspapers, and protect basic freedoms of press, speech and the free flow of information.

WNA is the single point-of-contact for working with newspapers in Wisconsin. In addition to serving 223 member newspapers (31 dailies and 192 weeklies), WNA serves advertisers through advertising placement programs (Customized Newspaper

Second Vice President: Chris Hardie, Executive Editor, La Crosse Tribune

Advertising) and additional clients through WisconsinNewsTracker.com (news tracking and release services).

Supporting WNA goals is the WNA Foundation, a not-for-profit organization created in 1980 to improve the quality and future of Wisconsin’s newspapers and the communities they serve. The foundation solicits, manages and disburses funds and other resources for the benefit of Wisconsin’s newspaper industry and, ultimately, the citizens of our state.

Third Vice President: Bill Johnston, Publisher, Wisconsin State Journal, Madison

Contact >>

Visit us at: 1901 Fish Hatchery Road, Madison, WI Phone: (608) 283-7620 or (800) 261-4242 Fax: (608) 283-7631 Office Hours: 8 a.m. - 4:30 p.m.

Secretary: Brian Thomsen, Publisher, Valders Journal Treasurer: Genia Lovett, Publisher, The Post-Crescent, Appleton

WNA Board of Directors

Past President: Steve Dzubay, Group Publisher, RiverTown Multimedia, River Falls

President: Kent Eymann, Publisher, Beloit Daily News

Mike Beck, Publisher, Wausau Daily Herald

Sidney “Skip” Bliss, Publisher, The Gazette, Janesville John Ingebritsen, Regional Publisher, Morris Newspapers, Lancaster Jennifer Peterson, Media Counsel and Deputy General Counsel, Journal Communications, Inc. Phil Paige, Group Publisher, Conley Media, Waukesha Ann Richmond, Publisher, The Daily Reporter, Milwaukee Paul Seeling, Publisher, Woodville Leader Gregg Walker, Publisher, The Lakeland Times, Minocqua

WNA Executive Director Reach Beth by email at Beth.Bennett@WNAnews.com Direct line: (608) 283-7621 Director of WNA/WNA Services/WNA Foundation operations and policies; legislative advocate

BETH BENNETT

Does your paper comply with public notice laws?

The Wisconsin Newspaper Association has been taking steps to ensure all newspapers are in compliance with Wisconsin law, which now requires that every public notice published in a newspaper appear on the searchable statewide website - WisconsinPublicNotices.org. The site is maintained by WNA and uploading of all public notice content will help to preserve the industry’s communications leadership and revenue streams.

To ensure compliance with the law, WNA changed its bylaws pertaining to newspaper membership to reflect the reality of digital record keeping.

The change was approved by the WNA membership at its 2013 annual meeting, held in February.

WNA Staff

BONNIE FECHTNER

DENISE GUTTERY

WNA Foundation Director Bonnie.Fechtner@WNAnews.com Direct line: (608) 283-7622

Media Services Director Denise.Guttery@WNAnews.com Direct line: (608) 772-2479

Communications Director Mary.Callen@WNAnews.com Direct line: (608) 283-7623

WNAF contests, scholarships, internships; Trees Retreat; WNA Member services;

News Tracker – monitoring services and press releases; WNA newspaper archive; WisconsinPublicNotices.org; WisconsinNewsTracker.com

WNA newsletters; Wisconsin Newspaper Directory; promotions and communications;WNAnews.com; collegiate and high school journalism outreach

RUZICA DZANIC

DIANNE CAMPBELL

Communications Specialist Search Technician MaryKate.Elbow@WNAnews.com Direct line: (608) 283-7620

Wisconsin News Tracker Search Technician Ruzica.Dzanic@WNAnews.com Direct line: (608) 283-7626

Wisconsin News Tracker Team Leader Dianne.Campbell@WNAnews.com Direct line: (608) 283-7625

WNA member information; search technician; Wisconsin Openness Report; Member Exchange

News Tracker search technician

News Tracker account manager; search technician supervisor

As a condition of membership, all WNA members are now required to send their publications to WNA electronically. All PDF pages of your publication must be uploaded to the association via FTP (file transfer protocol). These PDF files are used by WNA for tear sheets, archiving and also to meet legal requirements for the Wisconsin Public Notice website.

When you send your pages electronically to the WNA, you will also gain access to a free, searchable electronic archive for your newspaper.

Each newspaper has been assigned a specific code and login information to upload pages and access the paper’s archive. To get your newspaper’s coding and login information, please contact WNA Media Services Director Denise Guttery at Denise.Guttery@WNAnews.com.

WNA members: Please promote WisconsinPublicNotices.org in your print and digital products. Download ads here >>

MARY KATE ELBOW

MARY CALLEN

9

WNA BULLETIN | June 2013

Industry columnists john FOUST

ED HenningER

Ad-libs

Design for Readers

John Foust has trained thousands of newspaper advertising professionals.

Many ad departments are using his training videos to save time and get quick results from in-house training.

Ed Henninger is an independent newspaper consultant and Director of Henninger Consulting. He offers comprehensive newspaper design services including redesigns, workshops, design training and design evaluations.

For information, contact: John Foust, PO Box 97606, Raleigh, NC 27624. E-mail: jfoust@mindspring. com, Phone: 919-848-2401.

Four great sales questions As the old saying goes, “Knowledge is power.” In a sales context, the more you know about your prospects, the better you will be able to tailor your product – in this case, advertising – to their needs.

The best way to get information is to ask the right questions. Openended questions (which invite longer responses) are better than closedended questions (which invite yes/no or short answers). Let’s take a look at four of the most effective sales questions, listed here in no particular order.

1. What do you do that your competitors don’t do? Differentiation is at the heart of a marketing. What makes your prospect’s business different?

What makes it stand out? What services or products can she provide that others can’t?

A clearly defined answer will result in targeted messaging. A vague answer will result in equally vague advertising – with weak response rates.

One of the key objectives in a sales dialogue is to help the advertiser identify relevant and specific reasons to buy (I call that RTB). Look for uniqueness that is relevant to the target audience.

2. What do you like best about your current marketing? The purpose of this question is to learn what your prospect likes best. The emphasis is on the positive. Does he like photos?

Does he like weekly specials? What about web links? Or testimonials from happy customers? Or big sales events?

Of course, studying the current advertising will make it easy for you to sharpen the focus of this question. (“I notice that you use a lot of coupons. How does that work for you?”)

This information will give you some guidelines in preparing spec ads. As long as his Want List follows principles of effective advertising, you’ll be able to include many of his ideas in spec ad presentations.

Read the rest of this column on the WNA website >>

Visit www.henningerconsulting.com or e-mail ed@henningerconsulting. com

Flush left: It’s a choice Most newspapers set their body text justified. It runs from the left edge of the column to the right edge and the spacing between words is evenly distributed.

Some choose to set body text flush left for columns, features and the like, pushing the extra word spacing the right side of the type.

I’ve recently received some inquiries about the difference between the two and if one is better than the other.

Although there are editors (and typographers) who will go to their graves screaming that one is superior to the other, there is no incontrovertible proof that either is easier to read.

There also is no incontrovertible proof that one is longer than the other over the length of a full story.

Nevertheless, justified text is clearly the choice at most newspapers.

Why? For many newspapers, it’s because “that’s the way we’ve always done it.” Or the editor learned long ago during a J-school class that “justified should always be used for hard news, though you may use flush left for features and columns and the like.”

It’s my belief that the professor who laid down that rule was told many years before that “justified should always be used for hard news, though you may use flush left for features and columns and the like.”

For all of my almost-50 years in newspapering, it’s been “the way we’ve always done it.”

In the face of all that, I suggest that flush left text is every bit as readable, every bit as comfortable as justified text.

Some points to consider: LENGTH: Again, there is no incontrovertible proof that a story set flush left will be any longer than one set justified. It depends on the paragraph breaks.

Read the rest of the column on the WNA website >>

JIM PUMARLO

Community Newsroom Success Strategies Jim Pumarlo writes, speaks and provides training on Community Newsroom Success Strategies. He is author of “Votes and Quote

KEVIN SLIMP

Newspaper Technology

Writing Matters

Kevin Slimp is a speaker and trainer in the newspaper industry.

Jim Stasiowski, the writing coach for The Dolan Co., welcomes your questions or comments.

Visit www.kevinslimp.com or e-mail kevin@kevinslimp.com.

He can be contacted at www.pumarlo.com.

When crime is sensational, news coverage shouldn’t be Ariel Castro has immediately become a household name after being arrested in connection with the three women held captive for years in his Cleveland home. His trial is probably months away, but it’s a safe bet that if you poll Americans today, the resounding public verdict is “guilty as charged.”

The Cleveland story became national news instantaneously. The breaking news reports and the public reaction underscore the delicate path editors and reporters must walk in their everyday crime coverage. Most community newsrooms will likely not encounter circumstances as sensational as those in this kidnapping.

But the principles of balance are just as important whether covering a homicide or a home burglary.

More on Adobe and Creative Cloud When I was a college student living in Texas, I got used to hearing people say, “Boy, howdy.”

This wasn’t a greeting, as you might think. It was more along the lines of “You’re not kidding!”

It’s struck me as funny that, as I thought about the best way to explain the reaction to Adobe’s Creative Cloud announcement, the first words that came to mind were, “Boy, howdy.”

Did Adobe open a huge can of words by moving to the Creative Cloud model? Boy, howdy. Did they ever.

Is the creative and publishing world up in arms about it? Boy, howdy. Are they ever.

Is there anything we can do about Creative Cloud? Probably not.

Newspapers face a special difficulty and sensitivity in reporting crime, especially in high-profile cases.

The point commands attention in all newsrooms, especially those that are aggressive in coverage of cops and court. Attention to thorough and objective reports must begin with the initial arrest and continue through a court judgment.

For those who have been hiking the Appalachian Trail for the past two months and aren’t familiar with the changes at Adobe, here’s the short version: You no longer buy Adobe software. You lease it. Think of your cable company. For a monthly fee, you have access to hundreds of channels, even though you probably don’t watch more than three or four.

Criminal complaints, by law, are public records. Most newsrooms deem it appropriate to publish some of the details that substantiate the charges leveled against a person. The challenge lies in the fact that complaints rarely include a rebuttal from the accused. The other side of the circumstances may not surface until the trial or negotiations between attorneys, which could be months after the incident.

Cable seemed like a good idea when I moved into my place three years ago. I got 200 channels, HBO, highspeed Internet and a phone line for $99 per month. It’s hard to argue with that. What I haven’t been able to figure out is how my cable bill went from $99 per month to over $200 without my noticing it. And I don’t even get HBO anymore.

The official rebuttal, of course, will become part of the court documents.

That said, nothing prevents reporters from taking the initiative to seek the accused’s version of the story. If defense attorneys decline comment, point that out. It’s not the role of newspapers to try cases in the press, but they should try their best to present all the facts.

Read the rest of the column on the WNA website >>

JIM STASIOWSKI

And that’s the catch about Creative Cloud, isn’t it? Sure, we get InDesign, Photoshop, Illustrator, Flash, Acrobat InCopy and a couple of dozen other apps. But let’s face it, how many of our people use more than two or three Adobe applications?

Call him at 775- 354-2872, or write to 2499 Ivory Ann Drive, Sparks, Nev. 89436. He has coached reporters at newspapers and magazines in dozens of states.

The Thrill of the Chase I needed a psychologist.

(Insert your own punch line here. I’m not going to wait, however.)

As I’m writing this, I simultaneously am interim-editing a newspaper, and we needed a story by the end of the day. I had a story idea, and the two reporters here were eagerly pursuing some local sources for it, but the idea wouldn’t work unless I found a psychologist to help me understand how people do respond, and should respond, to a certain set of circumstances.

A very narrow, very specific set of circumstances.

I wanted a local psychologist.

Fortunately, I’m in a community with a large university, and equally fortunately, that university’s website has a detailed list of every faculty member in the psychology department.

Unfortunately, none appeared to have the specialty I needed, and even more unfortunately, the day I was working on the story was Good Friday, which many people take as a holiday.

Nevertheless, I fired off a half-dozen desperately hopeful pre-dawn emails.

Surely one of the psychologists would take pity on me. I even chose two whose specialties seemed distant from what I needed, but both listed an interest in “humor,” and I thought they might call me, just for the entertainment.

I waited awhile, then started calling the offices of all six. None was in.

One answered my original email, telling me she had no relevant expertise.

I went to the Internet again and looked up general psychologists in the area. I got a list of three or four whose practices sounded broad enough to include at least the possibility they could help me.

First call: A recording that the psychologist would be out of the office on Good Friday. maybe I could …

Read the rest of the column on the WNA website >>

Read the rest of the column on the WNA website >>

10

WNA BULLETIN | June 2013

Education & Training LOCAL MEDIA ASSOCIATION LMA Sales Certification Program Local Media Association has re-launched its Sales Certification Program with the release of the all-new Fundamentals Media Course.

WNA Members Can Save $50 as an Association Partner Member

Done in an easy to follow fashion, this self-paced on-demand course consists of eight 30-minute video modules that prepare an advertising sales professional to present successful advertising solutions that drive client-value and generate measurable sales-results. The course covers everything from digital marketing to how-to sell an integrated (print and digital) solution. The course is discounted at $445 for Wisconsin Newspaper Association members ($495 regular). There are volume discounts available.*

advancing to the next module in a course.

There is also a team leader option, which allows a manager to monitor team participants as they progress through the course.

Upon successful completion of the course, the sales professional can download a custom certificate with their name on it, to certify compliance with the LMA standards of the Sales Certification Program.

After each video module, there is an assessment test to confirm retention of the materials covered. Those that score under 90% will be required retake the test before

The Sales Certification Program was developed in response to member requests and the Fundamentals Media Course was produced in-house providing a custom-tai-

lored sales course for media organizations.

LMA will also be offering Advanced and Sales Management courses in the next few months that are being done in conjunction with some of the leading training companies in America to create an exciting and innovative program of sales-training courses.

Volume Discounts There is a 5% volume discount for five to nine participants and a 10% discount for 10 to 19 participants. For more than 20 participants, or for more information, contact Sales and Marketing Director Peter Conti at 804-360-9434 or peter.conti@ localmedia.org.

Find out more http://www.suburban-news.org/Resources/ SalesCertificationProgram.aspx

Online Media Campus provides high-quality, low-cost online training to media professionals. More than 20 programs are offered annually on writing and editorial topics, print and online advertising sales, technology, social networking, management issues and much more.

Each program runs approximately 60 minutes and is designed to be interactive. A post-webinar follow-up by presenters is included to ensure that all questions are answered. Registration is typically $35.

These cost-effective and time-efficient webinars are designed to offer fresh ideas to improve job skills, without the need for travel and time away from the office.

Online Media Campus is a partnership of the Southern Newspaper Publishers Association, the Iowa Newspaper Foundation and the Wisconsin Newspaper Association — in addition to press associations throughout the United States and Canada.

Online certificate programs are offered as more indepth trainings which go beyond the typical one-time webinar. Each program is individually designed to fit the subject matter and training requirements.

Upcoming LMA Webinars

Upcoming Webinars

Digital Agency Technology Partnerships (IMA/LMIA) June 25 2013

Sales Management Training July 17 2013

Opening & Keynote Presentations: ‘Winging It’ Doesn’t Produce Sales - Persuasive Communication Does July 16 2013

Opening & Keynote Presentations: Effective Social Speak - How to Engage and Win with Social Chatter July 18 2013

Getting Responses from your Print and Digital Ads July 16 2013

The Building Blocks of Email Marketing July 18 2013

July 19: Time-Saving Tips for InDesign Users.

Presenter Sherry Berghefer, Iowa State University

The New Prospecting July 16 2013)

How to Maximize and Monetize Your Social Platforms July 18 2013

Certificate Programs

Opening & Keynote Presentations: ‘The Mirror Doesn’t Lie, or Does it?’

July 17 2013

SYNC2 Media/LMA Digital Partnership - Info Session Aug 7 2013

Powerful Leadership Secrets and Answers for These Interesting Times July 17 2013

SYNC2 Media/LMA Digital Partnership - Info Session Oct 9 2013)

June 27: Top Strategies and Tactics for Sales Success!

Presenter Steve Kloyda, The Prospecting Expert July 12: Savings, Costs and the How-to You Need on Full-Service IMb. Presenter, Brad Hill, NNA

Web Press Certificate Program Advertising Sales Certificate Programs Find out more http://www.onlinemediacampus.com

Advertising Sales Webinar Package

Inland Press In celebration of Flag Day all Inland webinars in June are just $14 each!

Tuesday, June 25 | 2 p.m. CDT How to expand your “share of wallet” with SEO, with Will Scott, CEO, Search Influence.

This webinar will discuss how to incorporate search engine optimization (SEO) into your menu of advertising products, enabling you to increase your market share and improve overall customer satisfaction. Search Influence CEO Will Scott will discuss how to improve your advertisers’ rankings on search engine results through SEO tactics on and off of a website. You will learn how to sell, implement and

manage SEO as a strategy that will improve your advertisers’ online presence, reduce churn and increase their return on investment.

Wednesday, June 26 | 2 p.m. CDT How to improve media sales performance by 30% in the next 30 days With Daniel Grissom, CEO, Step Up Sales!

Is the market really flat, or are your prospects and customers just no longer impressed with how your sales force thinks?

In this webinar, Step Up Sales! CEO Daniel Grissom identifies the three critical areas that need improvement to rev

up sales. He will provide you with key takeaways to improve each of these areas.

These will be actionable, street-smart strategies that you can start to work on right away. You’ll learn how, in this fiercely competitive environment, your sales force can differentiate itself from their rivals.

Find out more http://www.inlandpress.org/articles/2013/06/13/training/webinars/ doc517597547cc23142013505.txt

Online Media Campus is offering an Advertising Sales webinar package, including four different course offerings that focus on the basics of sales and advertising.

Cost is $99 and permits unlimited access to archived links to view at your leisure.

The package includes: Anatomy of a Sales Call, presented by Jim Elsberry, Monfort College of Business.

Extending Ad Campaigns… Looking Past “Now,” presented by Chris Edwards, SourceMedia Group.

Selling Against Your Competition, presented by Landy Chase, Author of Competitive Selling.

Return to Sales Basics, presented by Larry Maynard, NGM Partners.

Find out more http://www.onlinemediacampus.com

11

WNA BULLETIN | June 2013

Education & Training

Digital news starting to pay Workable revenue models are emerging that make the future look brighter for publishers, a new report has found

The Reuters Institute Digital News Report reveals new insights about digital news consumption based on a representative survey of online news consumers in the United Kingdom, United States, Germany, France, Italy, Spain, Brazil, Japan and Denmark.

Visit the report website for unique data and analysis about the rise of tablets and smartphones, generational and country based differences in media usage, the growth in digital news payment and the role of brand and trust in an increasingly competitive multi-platform world.

No-cost seminar: Investigative economics Economics FOR Media Professionals: Investigative Economics for Journalists Monday, Sept. 9 - 7:30 AM – 4:00 PM, Reception to follow Tuesday, Sept. 10 - 8:00 AM - 3:00 PM The Madison Club, 5 East Wilson St., Madison, WI 53703 Register online >> ••••• This award winning seminar is designed to provide insight into economics for media professionals to write a more engaging story.

Registration cost is $25 and will be refunded in the week following the event. Any additional expenses will be paid up to $250. Forms will be given out at the seminar.

This workshop will be led by Mark C. Schug, Ph.D. University of WisconsinMilwaukee and Scott Niederjohn, Ph.d.

Lakeland College - Sheboygan.

Schug is Professor Emeritus at the University of Wisconsin – Milwaukee.

Professor Schug taught for 36 years at the middle school, high school, and university levels.

A widely recognized scholar, he has written and edited over 200 articles, books, and national curriculum materials. He has been the guest co-editor of seven issues of Social Education, the flagship journal of the National Council for the Social Studies.

Cloutier is a Professor of Economics at UW-Parkside. Professor Cloutier has received the UW-Parkside Stella C. Gray Teaching Excellence Award three times. I n 2004, he was awarded the UW-Parkside Faculty Distinguished Service Award and was named a Wisconsin Idea Fellow by the UW System Board of Regents for his contribution to economic development issues.

http://www.digitalnewsreport.org/survey/2013/ executive-summary-and-key-findings-2013/ From The Guardian >> Newspaper publishers beleaguered by digital developments for the past decade are starting to believe that business models to support digital journalism have emerged. Their increasing optimism is driven by a number of factors: the growing revenue from paywalls and digital apps for tablets and smartphones, as well as a more favorable shift in public attitudes towards pay-

ing for online news. These trends are leading more newspapers to shut off or reduce the flow of free digital news, with the Daily Telegraph and the Sun recently introducing pay services, and about half of US newspapers currently charging for some digital news services.

Although there is reason for publishers to feel some relief, harnessing the new revenue streams is not a simple choice of whether or not you ask digital readers to pay. A lot of strategic decisions have to be made about which of the different pay systems they adopt, given they produce varying results and some newspapers are better

placed to benefit from pay systems than others.

Nevertheless, the latest Digital News Report from the Reuters Institute at University of Oxford shows that paid digital news products are on the rise around the world. It also shows that digital consumers now seem more willing to pay for news, and that new digital platforms such as tablets and smartphones are playing particularly important roles, contributing to the shift in public attitudes.

Finding Your Best Investigative Business Story Enhance your business journalism investigative skil s with a free, day-long training session sponsored by the Reynolds National Center for Business Journalism and the Madison Pro Chapter of the Society of Professional Journalists For each of the last eight years, Pulitzer Prizes for investigative reporting were awarded to journalists who wrote about businesses or business themes. Yet it remains an often-undercovered area – especially as newsroom resources shrink.

Now, you have the opportunity to develop or enhance your business journalism investigative skills with a free, day-long training session sponsored and coordinated by the Donald W. Reynolds National Center for Business Journalism at Arizona State University and hosted by the Madison Pro Chapter of the Society of Professional Journalists.

The “Finding Your Best Investigative Business Story” workshop will take place Saturday, Sept. 28, on the UW-Madison campus. The training will last from 9:30 am until 4:30 pm; a light breakfast and lunch are included.

No matter what your beat, you’ll benefit from this training. You’ll learn how to: *Find public information on private companies, *Ask 15 smart questions about small businesses, *Find and pitch your best investigative business story, *Develop sources and get people to talk to you, and

*Find and utilize public records in investigative business journalism.

Your instructors are: •Alec Klein, who joined the Medill journalism faculty in 2008 after eight years at The Washington Post as an investigative business reporter. His investigations have led to significant reforms, congressional hearings, federal law, criminal convictions and more than half a billion dollars in government fines.

•Chris Roush, the Walter E. Hussman Sr. Distinguished Scholar in business journalism and the founding director of the Carolina Business News Initiative at the University of North Carolina. He was named Scripps Howard Foundation National Journalism Teacher of the Year in 2009 and the North Carolina Professor of the Year in 2010.

For more information, including a detailed daily schedule, and information on hotels and parking, go to http://businessjournalism.org/2013/04/18/findingyour-best-investigative-business-storymadison-wisc-sept-28/.

So save the date, or register right away at http://businessjournalism.org/wsregistration/?cid=657.

Those who successfully complete three regional workshops or online

seminars presented by the Reynolds Center are eligible to receive a “Circle of Achievement” certificate.

ABOUT THE REYNOLDS CENTER Since 2003, more than 17,000 journalists have learned to cover business better through free training from the Donald W. Reynolds National Center for Business Journalism. The center is part of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University’s Phoenix campus. The center offers free training in business journalism, both at regional workshops and online, as well as through daily tips on its website, BusinessJournalism.org.

It is funded by the Donald W. Reynolds Foundation, a national philanthropic organization founded in 1954 by the late media entrepreneur for whom it is named.

ABOUT SPJ, MADISON PRO The Madison Pro Chapter of the Society of Professional Journalists has been providing professional development and informational programming for Madison-area and Wisconsin journalists for more than 20 years. More information about the chapter can be found at www.spjmadison.com. SPJ membership information is available at http://www. spj.org/whyjoin.asp.