MEDIA KIT / 2013
w w w . p i n k b i k e . c o m
table of CONTENTS
Analytics / 01 What is PB? / 02 Engagement / 03 Ad Specs / 04 Contacts / 05
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MEDIA KIT / 2013 / Table of Contents
Lubor Keliar
The success of Red Bull Joyride
Red Bull Canada/Red Bull Media House
was in large part due to the hard work and flexibility of Pinkbike. From the announcement of Red Bull’s involvement at Crankworx Whistler through to the post-event coverage, the community they attract is unmatched in the action sports scene.
MEDIA KIT / 2013 / Table of Contents
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01
ANALYTICS
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MEDIA KIT / 2013 / Analytics
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / Analytics
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BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH
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MEDIA KIT / 2013 / Analytics
Michael Browne
What I like about Pinkbike is that it’s
Trek Bicycles
truly a relationship with a community. Too many advertisements feel like a blind shot on an open range. With Pinkbike,
you
know
what
sticks
because you can track everything. You get feedback and you hear actual voices, for better or for worse.
MEDIA KIT / 2013 / Analytics
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PINKBIKE is global
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MEDIA KIT / 2013 / Analytics
Total visits GOOGLE 2013
Visits
8 598 125
Pages/Visit
8.82
Avg. Visit duration
00:10:02
%New visit
38.54%
Bounce rate
44.38%
VISITS per continent GOOGLE 2013
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3642440
8.45
00:10:08
36.92%
43.87%
Asia
372108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Not set
52904
7.35
00:09:26
35.54%
44.79%
Africa
28637
4.35
00:08:07
48.56%
51.64%
MEDIA KIT / 2013 / Analytics
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02
WHAT IS PINKBIKE? Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16- 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect viaPinkbike to experience and share mountain biking.
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MEDIA KIT / 2013 / What is Pinkbike?
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / What is Pinkbike?
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PINKBIKE COVERS EVERY MAJOR MTB RACE ,
event and festival
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MEDIA KIT / 2013 / What is Pinkbike?
MEDIA KIT / 2013 / What is Pinkbike?
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MEDIA KIT / 2013 / What is Pinkbike?
Darren Kinnaird
Pinkbike continually comes up with
GM, Crankworx
ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
MEDIA KIT / 2013 / What is Pinkbike?
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03
ENGAGEMENT
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MEDIA KIT / 2013 / Engagement
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / Engagement
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PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS
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MEDIA KIT / 2013 / Engagement
Scott Alexander
We had a very successful partnership
Digital Marketing Manager, Red Bull North America
during Red Bull Rampage. It’s helpful for Red Bull to have the support of an endemic outlet with a built in and passionate audience. We are using this partnership with Pinkbike as an excellent use case internationally on how to partner effectively on a project.
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / Engagement
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MEDIA KIT / 2013 / Engagement
MEDIA KIT / 2013 / Engagement
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PINKBIKE MEDIA
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MEDIA KIT / 2013 / Engagement
An Le
The gang at Pinkbike goes out of their
Giant Global Marketing Director
way to make sure our product and rider stories are told in an authentic and relevant way to their audience. From contests to launch campaigns, Pinkbike has helped us inspire and connect with riders from around the world!
Derek Westerlund
For Freeride Entertainment and its
Director Executive Producer Freeride Entertainment
clients, Pinkbike is simply the most effective way in the industry to speak to the core consumer. Their dedication to all that is relevant in mountain biking is second to none.
MEDIA KIT / 2013 / Engagement
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04
AD SPECS
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MEDIA KIT / 2013 / Ad Specs
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / Ad Specs
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advertising on pinkbike
Eddy Marcelet
Pinkbike has set the bar for what a
Art & Marketing, Kona Bicycle Company
mountain bike website should and could be. This, combined with their endless efforts to improve, diversify and expand, give their media partners a huge advantage in influencing the bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
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MEDIA KIT / 2013 / Ad Specs
Sean McLaughlin
Pinkbike approaches their customers
Global Marketing, Specialized Bicycle Components, Inc.
as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
MEDIA KIT / 2013 / Ad Specs
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HOMEPAGE MASTHEAD 2 500 000
daily impressions
2000x95
px
The most exposure money can buy located on every page of Pinkbike Perfect for events, contests and product launches Includes all graphic design and production
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MEDIA KIT / 2013 / Ad Specs
HOMEPAGE BACKGROUND SKIN 400 000
daily impressions
1600x1200
px
Available at select times throughout the year Great for specific events or short promotional pushes Includes all graphic design and production
MEDIA KIT / 2013 / Ad Specs
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HOMEPAGE Medium rectangle 1st 800 000
daily impressions
300x250
px
The most prominent banner ad on Pinkbike Use it to drive traffic to your site or to content within Pinkbike Great for ongoing campaigns or to create immediate results All formats accepted except video
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MEDIA KIT / 2013 / Ad Specs
HOMEPAGE VIDEO AD 2nd & MICROSITE video ad: 400 000 Microsite: 50 000
daily impressions
760x900 px 300x250 px
Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics
MEDIA KIT / 2013 / Ad Specs
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HOMEPAGE Medium rectangle 3rd 800 000
daily impressions
300x250
px
Use it to drive traffic to your site or to content within Pinkbike Great for ongoing campaigns and consistent brand exposure All formats accepted
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MEDIA KIT / 2013 / Ad Specs
HOMEPAGE TOWER 800 000
daily impressions
300x600
px
Use it to drive traffic to your site or to contentwithin Pinkbike Perfect for events, contests and product launches All formats accepted
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WIDEscreen Leaderboard 250 000
daily impressions
1024x150
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
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MEDIA KIT / 2013 / Ad Specs
NEWS page leaderboard 400 000
daily impressions
728x90
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for events, contests and product launches All formats accepted
MEDIA KIT / 2013 / Ad Specs
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NEWSPAGE Video ad & Microsite video ad: 400 000 Microsite: 30 000 daily impressions
760x900 px 160x160 px
Perfect for advertisers who have lots of video content Coded in-house, embeddable anywhere on the web Expands on roll over to a complete page takeover Please inquire for format specifics
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MEDIA KIT / 2013 / Ad Specs
NEWS page skyscraper 400 000
daily impressions
300x600
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike All formats accepted
MEDIA KIT / 2013 / Ad Specs
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NEWSPAGE SMALl square 400 000
daily impressions
160x160
px
Located on every news article page of Pinkbike Use it to drive traffic to your site or to content within Pinkbike Perfect for supporting larger initiatives with smaller budgets All formats accepted
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MEDIA KIT / 2013 / Ad Specs
POD/vod page skin 700 000
daily impressions
1600x1200
px
An ad space as unique as your brand Perfect for events and product launches Includes all graphic design and production Static images only
MEDIA KIT / 2013 / Ad Specs
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vod page medium square 700 000
daily impressions
300x250
px
Can be bundled with VOD skin All formats accepted
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MEDIA KIT / 2013 / Ad Specs
NEWSletter Banners 550 000
daily impressions
800x250 px 300x250 px 728x90 px
Sent out to all registered Pinkbike users Effective long term support of your brand initiatives Static images only
MEDIA KIT / 2013 / Ad Specs
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mobile homepage 125 000
monthly impressions
320x50px
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MEDIA KIT / 2013 / Ad Specs
mobile Newspage 50 000
monthly impressions
320x50px
MEDIA KIT / 2013 / Ad Specs
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contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
Ian Hylands Photo Editor
360.296.4745 // skype: ian.hylands // ianhylands@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy. // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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MEDIA KIT / 2013 / Contacts
MEDIA KIT / 2013 / Contacts
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