2015 With mountain biking growing as fast as Pinkbike’s audience, there’s no better time to increase presence in the sport. The Mercedes-Benz Vito Sport brand is already heavily involved with athletes from all disciplines of the sport and partnering with the largest mountain bike media website is a natural progression.
Lubor Keliar The success of Red Bull Joyride Director of Communications,
was in large part due to the hard
Sport & Culture/On Premise
work and flexibility of Pinkbike.
Red Bull Media House, North
From the announcement of Red
America
Bull’s involvement at Crankworx Whistler through to the postevent coverage, the community they attract is unmatched in the action sports scene.
BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000
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PINKBIKE IS GLOBAL
Pinkbike is not a mountain bike website – it’s a global mountain bike community. The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has
MONTHLY VISITS per CITY City
Visits
Total
9,690,418
London
334,110
Vancouver
175,886
Calgary
147,297
Toronto
110,882
Sydney
76,260
San Francisco
70,572
Seattle
63,258
Edmonton
60,808
Melbourne
60,311
Los Angeles
59,986
New York
59,593
Montreal
57,663
Denver
55,297
Whistler
53,623
Victoria
51,532
Edinburgh
50,736
Ottawa
48,728
Sheffield
48,160
Brisbane
46,724
North Vancouver
45,888
San Diego
42,497
04
helped reshape how we see today’s media landscape.
Ian Dunn Producer/Marketing Director, Anthill Films
MONTHLY VISITS per continent
“
Pinkbike provides the option to target editorial content regionally, allowing direct access to the largest mtb markets in the world.
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3,642,440
8.45
00:10:08
36.92%
43.87%
Asia
372,108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Africa
28,637
4.35
00:08:07
48.56%
51.64%
GOOGLE ANALYTICS 2014
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ANALYTICS PINKBIKE 780,000,000
7:12
8.32
Average Visit Duration
Pages per visit
40.74%
26.73%
Bounce rate
% of new visits
GOOGLE ANALYTICS 2014
Eddy Marcelet Pinkbike has set the bar for what BIKERADAR 168,000,000
Art & Marketing, Kona Bicycle
a mountain bike website should
Company
and could be. This, combined with their endless efforts to
MTBR.COM 132,000,000
improve, diversify and expand, give their media partners a huge
VITALMTB.COM 41,000,000
advantage in influencing the
NSMB.COM 24,000,000 BIKEMAG.COM 15,600,000
bike industry and consumers. Partnering with Pinkbike has resulted in nothing but positive outcomes for our brand, I can’t think of a more effective media outlet and incredible team to work with.
YEARLY PAGEVIEWS 05
“
Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly.
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DEMOGRAPHICS Who visits PINKBIKE?
“
How similar is the Pinkbike audience to the general internet population? EDUCATION
GENDER Male
No college
Female
Some college Graduate School
8% DJ/SLOPESTYLE/STREET
College 25% GRAVITY
9% LYCRA
INCOME
AGE 18-24
$0 - $30K
25-34
$30K - $60K
35-44
$60K - $100K
45-54
$100K+
55-64 65+
BROWSING LOCATION
HAS CHILDREN 59% TRAIL/AM/ENDURO
Yes
Home
No
School Work
46% of Pinkbike users have more than one bike. 49% of Pinkbike users buy a new bikes approximately every 2 years. 94% of Pinkbike users are male. The average age of Pinkbike users is 29.
USER RIDING STYLES 06
SOURCE:
ALEXA
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PINKBIKE is social media 780,000+ Registered Users
60,000+
Following
250,000+
Likes
104,000+
Followers
“
Editorial, news, contests and events are all supported via Pinkbike’s social media channels. 10 million photos and 330,000 videos have been uploaded to Pinkbike since 1998.
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How Pinkbike will feature the Mercedes Benz Vito Sport during 2014/2015
1
2
An agreed number of social media posts per
Taken to customers all around Europe
month
3
4
Contest campaign to design cover wrap on
Listed as ‘Pinkbike’s European Van Partner’
Pinkbike.com (promoted through all channels and house adverts throughout site)
5
6
Presence at all professional mountain bike races
Link to MB Vito Sport site on homepage of
on UCI DH and Enduro World Series events in
Pinkbike
Europe
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Pinkbike Vito Sport Van Design Contest
How the competition will be structured: Announcement on Pinkbike homepage, twitter, facebook and instagram The best readers entry as judged by Pinkbike and Mercedes Benz Vito will have their design used for the van Winner will win a complete bike and design used on Pinkbike Vito van 3 Runners up will receive other prizes Contest will run over 2 weeks
This will be announce the partnership between Pinkbike and Mercedes Benz Vito in a large way and will provide a great platform for coverage for the rest of the 12 months.
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Pinkbike’s Requirement One Vito Sport to use over 2014/2015 Insurance coverage Breakdown cover
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Future Opportunities
1 Offers to involve in high profile projects, such as a potential upcoming movie
3 Editorial feature series involving Vito Sport
2 Discounted advert rate on Pinkbike (booked through agency)
4 Continuation of vehicle partnership with ability to increase coverage
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// MEDIA KIT // 2015