MEDIA KIT 2014
BIKE ENTHUSIASTS visit PINKBIKE EVERY MONTH North America 1,500,000 Europe 1,250,000 Asia 150,000 Australia/NZ 140,000
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Lubor Keliar
The success of Red Bull Joyride
Director of Communications,
was in large part due to the hard
Sport & Culture/On Premise
work and flexibility of Pinkbike. From
Red Bull Media House, North
the announcement of Red Bull’s
America
involvement at Crankworx Whistler through to the post-event coverage, the community they attract is unmatched in the action sports scene.
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WHAT IS PINKBIKE?
Pinkbike.com is the world’s most trafficked biking website, with an expansive and affluent base of 16 - 42 year old riders who are actively engaged in the sport. Pinkbike is the primary news and media resource for a massive and emerging base of bike enthusiasts who are looking for the best and latest products on the market. Where do today’s top pro riders, enthusiasts, photographers, filmers and industry gather to form the world’s biggest online mtb community? Over 180,000 riders a day connect
viaPinkbike
to
experi-
ence and share mountain biking.
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table of CONTENTS
Analytics / 01 What is PB? / 01 Engagement / 02 Ad Specs / 03 Contacts / 04
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ENGAGEMENT
What I like about Pinkbike is that it’s truly a relationship with a community. Too many advertisements feel like a blind shot on an open range. With Pinkbike,
you
know
what
sticks
because you can track everything. You get feedback and you hear actual voices, for better or for worse.
Michael Browne Bontrager
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table of CONTENTS
PINKBIKE PUTS YOU IN FRONT OF THE MOST ENGAGED AUDIENCE THERE IS Analytics / 01
What is PB? / 01
Engagement / 02 Ad Specs / 03
Contacts / 04
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PINKBIKE IS GLOBAL
“
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From Vancouver’s North Shore to China’s Gobe Desert to the World Champs in South Africa, Pinkbike brings you the world of mountain biking.
Ian Dunn
Pinkbike is not a mountain bike website
Producer/Marketing Director,
– it’s a global mountain bike community.
Anthill Films
The power of Pinkbike has spread the stoke for our films to virtually every corner of the planet and has helped reshape how we see today’s media landscape.
VISITS per continent
Continent
Visits
Pages / Visit
Avg. Visit Duration%
New Visits
Bounce Rate
Americas
4,167,584
9.76
00:10:15
39.62%
43.99%
Europe
3,642,440
8.45
00:10:08
36.92%
43.87%
Asia
372,108
5.83
00:08:11
43.38%
48.38%
Oceania
334,452
5.09
00:08:15
38.45%
49.74%
Not set
52,904
7.35
00:09:26
35.54%
44.79%
Africa
28,637
4.35
00:08:07
48.56%
51.64%
GOOGLE ANALYTICS 2014
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ANALYTICS PINKBIKE 904 000 000
BIKERADAR 168 000 000 MTBR.COM 120 000 000 RIDEMONKEY.COM 28 000 000 VITALMTB.COM 26 000 000 NSMB.COM 24 000 000
YEARLY PAGEVIEWS 09
7:12
8.32
Average Visit Duration
Pages per visit
40.74%
26.73%
Bounce rate
% of new visits
GOOGLE ANALYTICS 2014
“
Over 9 million visits per month and over 7 minutes per visit. That’s just over one million hours spent on Pinkbike monthly. // MEDIA KIT // 2014
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DEMOGRAPHICS
15% BMX/DJ
68% TRIAL/AM/ENDURO
USER RIDING STYLES 11
23% DH/4X/FREERIDE
Who visits PINKBIKE? Audience Demographics How similar is the Pinkbike audience to the general internet population?
EDUCATION
GENDER Male
No college
Female
Some college Graduate School College
INCOME
Age 18-24
$0 - $30K
25-34
$30K - $60K
35-44
$60K - $100K
45-54
$100K+
55-64 65+
BROWSING LOACTION
HAS CHILDREN Yes
Home
No
School Work
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PINKBIKE IN ASIA
在中國大陸,
Pinkbike是我们每天都上
的网站，它有最新的信息，深入的评 测，业内 的幕后故事。 In China, Pinkbike is the website we visit everyday, it contains the latest news, in depth reviews, and the behind the scene stories of our industry.
Sarge Lou Editor of BikeCool Magazine
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PINKBIKE LEADS THE MARKET IN ASIA, WITH MAJOR GOWTH IN CHINA, TAIWAN, INDONESIA AND JAPAN
Mike Dutton Spank Industries Global Brand Manager
As a marketer in the bike business its
always
a
challenge
to
plan
the maximum potential return on investment with your target audience, while still maintaining a global scope with your advertising dollars. Few sites in the world can boast the ability to bring your message more effectively to
passionate
enthusiasts
around
the world than Pinkbike. Remarkably, wherever we go on our travels, from English speaking North America to Mandarin Mainland China, one thing we can always depend on is that Pinkbike is the go to source of up to date media and news for the MTB world.
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women
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Women represent over half of all recreational bike riders. Female user registration on Pinkbike has increased by 15%
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Pinkbike Tech and Reviews
We consider Pinkbike one of the most important media outlets to reach our target market. Their sizable readership has a vested interest and fervor like no other. Added to this, we have been more than impressed with the diligence of Pinkbike’s editorial staff to provide their audience with in-depth technical explanations. Our Double Barrel shock is a sophisticated suspension product and on more than one occasion we have found ourselves reading their review and saying, “WOW, I couldn’t have said that better myself!”
Holly Colson Marketing Director, Cane Creek Cycling Components
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David Weagle
As many of us who have worked in
Split Pivotv
the cycling industry know, sometimes “product reviews” can be a scary thing, where the rating of your product can perhaps be subject to more than just its performance on the trail. This is just not the case with Pinkbike; positive or negative, Pinkbike’s commentary is
always
thoroughly
considered
and extremely fair. In my opinion, Pinkbike has assembled one of the most competent, objective, and critical editorial staffs in cycling media. Each member of the Pinkbike team is competent on the bike, technically proficient, and eager to evaluate each product
without
preconception. In
addition, they do a fantastic job with the written, pictorial, and video editing elements of review, conveying the details of each product in a way that’s easily understood by the riding public. It’s a joy working with Pinkbike, and as a technology developer, I frequently look forward to their involvement in projects that I’ve been a part of.
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Pinkbike IS WHEEL SIZE FRIENDLY
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“
We cover the entire spectrum of riding styles
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21
PINKBIKE COVERS EVERY MAJOR MTB RACE, EVENT AND FESTIVAL
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23
Darren Kinnaird
Pinkbike continually comes up with
GM, Crankworx
ways to reinvent the medium. When you are looking to garner attention for your brand, they aren’t just one of the mediums you use, they are THE medium.
Official sponsor for:
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PINKBIKE is social media
671,210 Registered Users
38,794
Following
162,125
Likes
18,536
Followers
“ 25
Editorial, news, contests and events are all supported via Pinkbike’s social media channels.
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advertising on pinkbike
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Over 93% of companies advertising on Pinkbike, continue advertising the next year
Pinkbike approaches their customers as partners. They don’t just sell ad space. Whether it’s launching a new bike or covering an event, the crew at Pinkbike know how to connect with riders. Which makes sense, because they all ride, too.
Sean McLaughlin Global Marketing, Specialized Bicycle Components, Inc.
The
impact
of
pinkbike’s
caught me by surprise.
reach
When we
first partnered a year ago to hopefully raise $5K for our cancer charity… we ended up raising over $35K. Just this spring we again smashed that record and raised over $50K with over 2K individuals donating to the fundraiser.
This among many other
things illustrates why pinkbike.com is the #1 MTB website. The number of people they reach and their readers engagement is like non-other!
Dustin Brady Fcancerup.com
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contacts at PINKBIKE.COM
KARL BURKAT CEO/DIRECTOR OF SALES
778.858.6930 // skype: karlo_ubc // karl@pinkbike.com
RADEK BURKAT CTO
604.351.2581 // skype: radek.burkat // radek@pinkbike.com
Julian Coffey PUBLISHER
604.908.1413 // skype: julian.coffey // julian@pinkbike.com
ALAN GOLDS ADVERTISING AND EVENT MARKETING
1.604.905.0627 // alan@pinkbike.com
MIKE Levy Technical Editor
604.799.5389 // skype: mikelevy // mikelevy@pinkbike.com
Richard Cunningham TECHNICAL EDITOR
661.298.4453 // skype: rbarichard // rc@pinkbike.com
MIKE KAZIMER TECHNICAL EDITOR
1.970.596.0710 // mikekazimer@pinkbike.com
Tyler Maine CONTENT MANAGER
604.799.7465 // skype: tyler.maine // tyler@pinkbike.com
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