BRAND BOOK Visual Identity Guidelines
2014
01
table of CONTENTS
Construction // 03 Clear Space // 04 Basic Logo // 05 Acceptable Versions // 06 Shapes // 07 Shortened Logo // 08 Application // 09 Colors // 11 Rotation // 13 Unacceptable Modifications // 14 Typography // 15 Imagery // 19
// BRAND BOOK // 2014
02
CONSTRUCTION The Pinkbike Logo uses specially drawn letters which can never be replaced by a font. The “a” unit was set to create spaces between letters.
1.5 a
8° 1.5 a
a 1.5 a
03
1.5 a
1.5 a
Note: The skew is set to be exactly eight degrees.
1.5 a
1.5 a
1.5 a
1.5 a
CLEAR SPACE The minimum amount of clear space required around the Pinkbike Logo is equal to the height of the “p” letter in the Wordmark.
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04
BASIC LOGO
05
ACCEPTABLE VERSIONS
Color
Black and white
Grey scale
White monochrome
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06
SHAPES When it is necessary to use the Pinkbike Logo inside a defined shape or border, only a square can be used.
Preferred
07
SHORTENED LOGO It is possible to use the Logo in shortened version. The amount of clear space is the same as for the full size Logo.
Preferred
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08
APPLICATION
Social Media Icon
09
Video Watermark
Mobile Logo
Corporate Logo
Video Logo
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10
COLORS
RED
PANTONE 1797 C: 0
R: 216
M: 100
G: 4
Y: 99
B: 4
K: 4
11
BLACK
PANTONE Process Black C: 20
R: 0
M: 20
G: 0
Y: 20
B: 0
K: 100
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12
ROTATION
45째
13
UNACCEPTABLE MODIFICATIONS
www.pinkbike.com
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14
TYPOGRAPHY. PRIMARY FONT
Helvetica Neue ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
15
Helvetica Neue Light
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Helvetica Neue Medium
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Helvetica Neue Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
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16
TYPOGRAPHY. SECONDARY FONT
Proxima Nova
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
17
Proxima Nowa Light
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Proxima Nova Medium
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
Proxima Nova Bold
ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnoprstuvwxyz 01233456789ÁÂÄÇÉËÍÎÓÕÖÚÜßáâäąçćéëęíîóôõöúüźż
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18
IMAGERY
19
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