Tap into the POWER of the
Washington Display Ad Network
“This is 100 percent the best and most cost effective way to reach the largest number of readers. Advertising with this program works!
Advertise to 2.7 Million Prospects
Whidbey Island Vintners Association
for a fraction of the cost and work of placing ads in about 100 newspapers individually.
$1,350 Standard Size $2,700 Super Size
$425 Standard Size
$850 Standard Size
$375 Standard Size
$850 Super Size
$1,700 Super Size
$750 Super Size
Maximize Your Budget Standard Size
“1X4” 1 column wide by 4 inches tall “SIZE A” = 1.5” wide x 4” tall “SIZE B” = 1.85” wide x 4” tall
SAVE $10,000*
“STANDARD SIZE”
(2X2 or 1X4) STATEWIDE••••••• $1,350 Coastal•••••••••••••••• $425 Metro••••••••••••••••• $850 Eastern•••••••••••••••• $375
Standard Size
“2X2”
2 columns wide by 2 inches tall “SIZE A” = 3.25” wide x 2” tall “SIZE B” = 4” wide x 2” tall
“SUPER SIZE”
(2X4 or 1X8) STATEWIDE••••••• $2,700 Coastal•••••••••••••••• $850 Metro••••••••••••••• $1,700 Eastern•••••••••••••••• $750
FREE AD DESIGN! Your community newspaper will design your ad FREE OF CHARGE (or you can submit your own ads if preferred) and collect payment. * Savings based on cost of running the same ad in all participating newspapers at their specific ad rates.
SAVE $5,000*
Super Size
“1X8” 1 column wide by 8 inches tall
Super Size
“2X4”
2 columns wide by 4 inches tall “SIZE A” = 3.25” wide x 4” tall “SIZE B” = 4” wide x 4” tall
“SIZE A” = 1.5” wide x 8” tall “SIZE B” = 1.85” wide x 8” tall
Washington’s Community Newspaper Network - 2x2 Program Participants by Region
STATEWIDE
$1,350 Standard Size $2,700 Super Size
The Whole State - ALL 3 REGIONS - BEST VALUE!
97 papers • 24 shoppers • 1.1 MILLION circulation • *2.7 MILLION readers
COASTAL REGION
$425 Standard Size $850 Super Size
All of Western Washington outside of the Metro Region 31 papers • 7 shoppers • 259,767 circulation • *644,222 readers
Anacortes | Anacortes American Bainbridge Island | Bainbridge Island Review Battleground | Reflector Blaine | Northern Light Bremerton | Bremerton Patriot Camas | Camas-Washougal Post-Record Cathlamet | Wahkiakum County Eagle Coupeville | Whidbey Examiner
Eastsound | Islands’ Sounder Ferndale | Ferndale Record Friday Harbor | Journal of the San Juan Islands Gig Harbor | Peninsula Gateway LaConner | La Conner Weekly News Langley | South Whidbey Record Long Beach | Chinook Observer Lynden | Lynden Tribune
Morton | East County Journal Oak Harbor | Whidbey News-Times Ocean Shores | North Coast News Port Orchard | Port Orchard Independent Port Townsend | Port Townsend Leader Poulsbo | North Kitsap Herald Sequim | Sequim Gazette Shelton | Shelton-Mason County Journal
METRO REGION
Silverdale | Central Kitsap Reporter Stanwood | Stanwood/Camano News Stevenson | Skamania County Pioneer Tenino | Tenino Independent Westport | South Beach Bulletin Yelm | Nisqually Valley News
$850 Standard Size $1,700 Super Size
I-5 corridor through most of King, Snohomish & Pierce Counties 32 papers • 4 shoppers • 557,313 circulation • *1.3 MILLION readers
Arlington | Arlington Times Auburn | Auburn Reporter Bellevue | Bellevue Reporter Bonney Lake | B-L/Sumner Courier-Herald Eatonville | Dispatch Edmonds | Edmonds Beacon Enumclaw | Enumclaw Courier-Herald Federal Way | Federal Way Mirror Issaquah | Issaquah Press
Issaquah | Issaquah/Sammamish Reporter Kent | Kent Reporter Kirkland | Kirkland Reporter Lake Stevens | Lake Stevens Journal Maple Valley | Covington/Maple Valley Reporter Marysville | Marysville Globe Marysville | North County Outlook Mercer Island | Mercer Island Reporter Monroe | Monroe Monitor and Valley News
Montesano | Vidette Mukilteo | Mukilteo Beacon Puyallup | Herald Redmond | Redmond Reporter Renton | Renton Reporter Sammamish | Sammamish Review Seattle | Capitol Hill Times Seattle | Daily Journal of Commerce Seattle | Northwest Asian Weekly
EASTERN REGION
Seattle | Queen Anne/Magnolia News Snohomish | Snohomish County Tribune Snoqualmie | Snoqualmie Valley Record Snoqualmie | SnoValley Star Vashon | Vashon-Maury Island Beachcomber Woodinville | Woodinville Weekly
$375 Standard Size $750 Super Size
All of Central & Eastern Washington
34 papers • 13 shoppers • 261,579 circulation • *648,715 readers Brewster | Quad City Herald Cashmere | Cashmere Valley Record Chelan | Lake Chelan Mirror Cheney | Cheney Free Press Chewelah | Independent Cle Elum | Northern Kittitas County Tribune Colfax | Whitman County Gazette Colville | Statesman-Examiner Davenport | Davenport Times
East Wenatchee | Douglas County Empire Press Ellensburg | Daily Record Ephrata | Grant County Journal Goldendale | Goldendale Sentinel Grand Coulee | Star Grandview | Grandview Herald Leavenworth | Leavenworth Echo Mattawa | Mattawa Area News Moses Lake | Columbia Basin Herald
Moses Lake | Sun Tribune Newport | Newport Miner Odessa | Odessa Record Omak | Omak-Okanogan County Chronicle Oroville | Okanogan Valley Gazette-Tribune Othello | Outlook Pomeroy | East Washingtonian Prosser | Prosser Record-Bulletin Quincy | Quincy Valley Post-Register
Republic | Ferry County View Ritzville | Ritzville Adams County Journal Spokane | Pacific NW Inlander Spokane Valley | Spokane Valley News Herald Sunnyside | Daily Sun News Twisp | Methow Valley News Waitsburg | The Times White Salmon | Enterprise Wilbur | Wilbur Register
*readership based on 2013 survey showing 2.48 people read each copy of community newspapers!
It’s EASY as 1-2-3 to Place Your Ad
in Washington’s Community Newspaper Network
1
Pick a: o Region - Statewide, Coastal, Metro and/or Eastern Region(s) o Size - Standard (2X2 or 1X4) or Super Size (2X4 or 1X8) o Week to run - Specify Mondays. Ad run dates within
the week vary by publication. Please plan for enough time to get print-ready ads and pre-payment submitted by the deadline shown on the order form
2
Design your ad: o Let your newspaper’s designers do the work! easiest (and free!) way - just get them the necessary info and graphics
o or create your own ad - if preferred. Will need to
make the 2 versions of the black & white ad (“Size A” and “Size B”, to accommodate the range of newspapers in the network). Certain restrictions apply. Please see tech specs sheet for design and content details
3
Finalize your ad and make payment: o Complete order form - and submit your approved ad. Pre-payment is required before the ad runs. If paying by check, please allow extra time for the payment to arrive and clear.
Tech Specs Sheet Frequently Asked Questions
Can I run my ad any week I wish?
Your ad will be placed on a first come / first served basis. This program has a limit of seven (7) ads per week. Generally the next available placement will be 1-2 weeks out, depending on how much design and approval time is needed to make the weekly deadlines, so please plan ahead accordingly.
Can I run a full-color ad in this program? No, this cost-effective program is reserved for black & white ads only.
Will my ad run in all papers in the region(s) I select?
Yes, all shown publications in the network have agreed to run all ads that comply with WNPA qualifications (see below) and their local standards and policies. Each WNPA member reserves the right to edit or reject ads accordingly, however most often qualifying ads run as requested.
What are the restrictions on types of ads I can run in this program? • • • • • • •
An ad may be rejected if it appears to be false, misleading, libelous, illegal, in poor taste or for other good reason. Ads may not require payment in advance for information about a product or service. Business opportunity and investment ads must disclose the type of business and amount of investment. Help wanted ads must be for bona fide openings and state the work offered. Help wanted ads for sales positions may not offer or appear to offer work on a salary basis when it is actually on a commission or bonus basis. Ads selling directories must state “directory” in the ad copy. WNPA members do not accept ads for 900 numbers, 800 numbers that refer to 900 numbers, quick-fix credit or work-at-home, or ads that discriminate on the basis of race, color, national origin, religion, gender or marital status. Ads for weight control, appetite suppressants and food supplements must meet FDA regulations.
Design Specifications Size - submit BOTH “Size A” and “Size B” for each ad
Please prepare two (2) versions of each ad placement to accommodate a range of publication dimensions. The advertiser has a choice of two different price points, a “Standard Size” ad or a “Super Size” ad. Within each of these are a horizontal and vertical option. Since the ad will go into a variety of publications, once an option has been selected, there will be a “Size A” and a “Size B” version which need to be built and submitted for each ad. Both will have the same height, with slight variation in width. See the chart below: Main Price Point
Standard Size
Ad Orientation
2X2 Horizontal
“Size A”
3.25” wide x 2” tall
“Size B”
4” wide x 2” tall
Standard Size
1X4 Vertical
1.5” wide x 4” tall
1.85” wide x 4” tall
Super Size
2X4 Horizontal
3.25” wide x 4” tall
4” wide x 4” tall
Super Size
1X8 Vertical
1.5” wide x 8” tall
1.85” wide x 8” tall
Color
Grayscale only please, no full color or spot color ads can be accepted. Grays and reverse screens may not reproduce well in all publications, as a variety of presses are in use. Very light gray areas may “drop out” and very dark grays may go black- allowing a 15%20% dot gain is advised. Small reverse text below 10 points is not recommended. Background images can make text difficult to read, especially with small type. Clean, concise, high contrast ads are generally the most effective use of this space.
Accepted file format & prep
Please submit a separate grayscale PDF file for each version of the ad. The dimensions of the PDF should match the sizes shown in the chart above (crop down to ad itself). Line art and text should be at least 300 dpi, photos and bitmap images at least 200 dpi for best reproduction.
Deadlines
Will need to be done, approved and submitted approximately one week prior to the desired publication week, so keep that in mind. See the order form for specific placement deadlines, and adjust your production scheduling targets accordingly.
Questions?
Find contact information on the Order Form page.
ORDER FORM
Washington Display Ad Network Select the region(s) you would like to reach: o STATEWIDE - $1,350 Standard / $2,700 Super Size o Coastal Region - $425 Standard / $850 Super Size o Metro Region - $850 Standard / $1,700 Super Size o Eastern Region - $375 Standard / $750 Super Size Select your ad size: Standard Size : o 2X2 horizontal or o 1X4 vertical Super Size : o 2X4 horizontal or o 1X8 vertical Total number of insertions (weeks): _____ (if running until further notice, please
enter how many weeks you’re pre-paying for at a time)
Select ad run date(s) - USE MONDAYS: o Specific date(s) __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__, __/__/__ (Need more dates? Add blank sheets if needed for additional dates & check here __)
o Range of dates __/__/__ to __/__/__ o Run until further notice, starting __/__/__ (pre-payment required prior to each insertion) Advertiser Information:
Advertiser Company Name: ________________________ Contact Name: ________________________ Address: __________________________ City: ______________________ State: _____ ZIP ___________ Phone: (____) ____-_______ Fax: (____) ____-_______ Email: ________________________________
Payment: (pre-payment required prior to each run, sorry we cannot bill on account in this deeply discounted program) Payment Method: Total Amount Paid: ________ insertions X $__________ per insertion =
$
TOTAL
Deadline: Print-Ready Ad and Pre-Payment Due by 12PM the Tuesday before Ad Run Week (ad weeks start on Mondays)
Washington Newspaper Publishers Association 204 E. 4th Ave. Suite 4, Olympia, WA 98506 ww.wnpa.com Call C.J. Burk at (360) 515-0974 email: cj@wnpa.com