GUIDE FOR NEWSPAPER POLITICAL ADVERTISING IN WASHINGTON STATE Prepared by Washington Newspaper Publishers Association June 2008
This document is a synopsis of state laws regarding political advertising that impact your newspaper. Part 1 reviews the financial records you must create -- and make available to the public and the state Public Disclosure Commission on request.
These requirements imposed on publishers are among the most obscure provisions of
Washington's strict and complicated campaign finance laws. They have rarely become an issue in the 35-year history of the Public Disclosure Act, but not knowing them run risk of a citizen
complaint and scrutiny -- and a possible civil fine of several hundred dollars -- from the Public Disclosure Commission. Part 2 of this document deals with other Washington laws dealing with political advertising,
including "paid for by" requirements, required type sizes, proper usage photographs and other details. It's important to note that compliance with these regulations is the responsibility of the candidate or political group, not the newspaper. That said, it's good customer service to help educate candidates and activists about the intricacies of the law.
PART 1: Record keeping requirements for newspapers RCW 42.17.110
Commercial advertisers — Public inspection of documents — Copies to commission. (1) Each commercial advertiser who has accepted or provided political advertising or electioneering communications during the election campaign shall maintain open for public
inspection during the campaign and for a period of no less than three years after the date of the applicable election, during normal business hours, documents and books of account which shall specify:
(a) The names and addresses of persons from whom it accepted political advertising or electioneering communications;
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