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THE WASHINGTON NEWSPAPER Vol. 98, No. 3 March 2013
Journal of the Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington • www.wnpa.com
NAA details suit against USPS Action targets discount deal with Valassis Newspaper Association of America
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he Newspaper Association of America filed its initial brief Feb. 11 in its lawsuit against the Postal Regulatory Commission
regarding that agency’s August 2012 decision to approve a negotiated service agreement between the U.S. Postal Service and Valassis Direct Mail. The lawsuit is being heard in the U.S. Court of Appeals for the
Times plans to put up web paywall
District of Columbia Circuit. Under the NSA, USPS granted Valassis Direct Mail discounts of 20 percent to 34 percent on new mail pieces containing advertising from national retailers of durable and semi-durable goods. Through these discounts, the U.S. Postal
Service – a governmental enterprise – has given one company a price incentive to move advertising inserts out of newspapers delivered to consumers’ homes. Advertising inserts comprise a critical revenue stream that supports the original reporting See SUIT, page 2
FLYING WITH THE BEST
Company cites national trends
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n keeping with the trend of daily newspapers in Washington and nationwide to a require paid subscription for access to the newspaper websites, the Seattle Times announced Feb. 24 it will launch a digital subscription plan in mid-March. The story, by Executive Editor David Boardman, ran on page A2 under the headline “Digital subscriptions needed to support quality journalism.” Print subscribers—whether Sunday-only, weekend or daily—will have free access on all digital platforms, from eEdition and website to smartphone and tablet apps. Non-subscribers will have limited access to Seattletimes.com, and frequent users of the site will be asked to subscribe after an unspecified number of uses. Pricing for digital-only subscriptions will be announced later this month. Use of Seattletimes.com has been free since the site debuted in 1996.
Register now for Tennessee contest judging
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ditors, reporters, page designers and photographers are needed as judges of the Tennessee Press Association’s Better Newspaper Contest. The Tennessee contest includes entries from daily and weekly newspapers in five divisions. Judging is set for March 15-29. Please register online by March 7 at http://wnpa. com/events WNPA member newspapers will judge entries in the News, Photography, Special Section, Sunday Edition and Design divisions of the Tennessee Press Association’s Better See TPA, page 2
Legislative Day still unscheduled
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t press time, the date of Legislative Day 2013 for Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington had not yet been confirmed. The schedule and registration will be available at www. wnpa.com/events when the date is confirmed.
Sound to buy Herald Washington Post negotiates deal with Black Press The Herald, Everett
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Laura Gjovaag/Daily Sun News, Sunnyside
‘I’ve seen plenty of hot air balloon pictures, but this is the best I’ve ever encountered,’ the judges wrote of Laura Gjovaag’s shot for the Daily Sun News in Sunnyside. It won first place in Best Color Feature Photo for Circulation Group II in the 2012 Washington Better Newspaper Contest.
he Everett Daily Herald is being sold to Canada’s Black Press, which operates as Sound Publishing Inc. in Washington. The Washington Post Co., which has owned the newspaper for 35 years, made the announcement Feb. 6. Gloria Fletcher, president of Sound Gloria Fletcher Publishing, told Herald employees the transaction is expected to close in early March. Ann McDaniel, senior vice president of the Washington Post Co., declined to disclose a purchase price for the 46,000-circulation daily newspaper and its other print and online products. “We won’t be talking about the price, we never do,” she said. Sound Publishing owns 39 newspaper and digital titles in See HERALD, page 3
Wagar steps in as new publisher at NVN Former Chronicle executive editor rejoins industry Nisqually Valley News, Yelm
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s the new publisher and editor of the Nisqually Valley News in Yelm, Michael Wagar knows he has big shoes to fill. His shoe size is 10.5, so he’s up for the challenge.
The former executive editor of the NVN’s sister paper, the Chronicle in Centralia, started his new Michael job Feb. 20. Wagar Wagar will report to Christine Fossett, president and chief operating officer of Lafromboise Communications, Inc., the parent company
of the NVN, Chronicle and Battleground Reflector. “I am pleased to have Michael join our staff and represent the Nisqually Valley News,” Fossett said. “He has a proven track record for producing quality local news that represents and informs the community. “The readers of the paper will appreciate his progressive style and his innovative ideas.” Wagar and Fossett worked together for more than a decade at the Chronicle. Wagar said
part of the attraction of coming to the NVN is its ownership by the Lafromboise family and his familiarity with its top management. “We are fortunate to have him with Lafromboise Communications, Inc., again and look forward to his future accomplishments,” Fossett said. Wagar resigned from his position as a communications advisor for TransAlta, a multi-national See NVN, page 2