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THE WASHINGTON NEWSPAPER Vol. 97, No 8 August 2012
Journal of the Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington • www.wnpa.com
Learn, share, applaud at convention 125 T
oasts to founding member newspapers, honorary life members, past presidents and invited guests — including candidates for state leadership roles — will open the Anniversary Celebration of the 125th annual Washington Newspaper Publishers Association convention. WNPA was founded Oct. 6, 1887, in Yakima. The setting for the Sept. 27 reception, sponsored by MediaSpan Software, is Gilbert Cellars, a family winery with Yakima roots dating to 1897. Following the reception, events start at the Red Lion Hotel-Yakima Center on Sept. 28 with the annual membership breakfast and a keynote presentation, “Customer Relations” by Rick Farrell. Farrell, the president of Tangent
Knowledge Systems in Chicago, rose to the top in the Convention Committee’s quest for potential guest speakers. Read what tipped the final choice for Committee Chair Keven Graves, Rick Farrell publisher of the Nisqually Valley News, Yelm, on page 8 (“Testimonial from Ohio”). In advertising sessions later in the day, Farrell will teach his approach to sales in sessions for advertising managers and sales representatives. Three WNPA-member presenters also will help members succeed in building
advertising revenues. Donna Etchey, a popular presenter at the 2011 convention, returns to share a favorite sales tool, the pre-call planner. “The objectives are to create interest, solve problems and close the sale. If you focus on helping, not selling, you’ll improve success ratios,” said Etchey, publisher of the North Kitsap Herald in Poulsbo and the Bainbridge Island Review. “Selling High-Value Advertising on the Web” is a team presentation by Sara Radka and Danielle Lothrop of the Port Townsend Leader’s marketing department. They’ve had considerable success designing and selling online ad
campaigns, and will share their processes and concepts. Radka’s webinar on special sections for WNPA last year drew strong appreciation for its details. Ad reps won’t want to miss this one. Also web-related is the discussion of building online community, which follows Farrell’s keynote address. Everyone is urged to attend. Tyler Whitworth of NVN and Elizabeth Dutton, Sound’s vice president of digital operations, will explain their approaches and goals for using social media and print newspapers to build interest in newspapers’ websites and vice versa. See WNPA, page 8
Dadisman takes helm at Herald
WING SHOT
Herald, Everett
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Kirsten Morse/LaConner Weekly News
A contender in the 2012 Better Newspaper Contest, Kirsten Morse’s ‘Daybreak Flight’ shows the flats near LaConner at dawn in December. Winners in the 2012 contest will be announced Sept. 28, 2012, at the Red Lion Hotel-Yakima Center. Register for the Awards Dinner at wnpa.com/events.
Post-Register picks Pinkerton as editor
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achal Pinkerton has been named editor of the Quincy Valley PostRegister, the community newspaper for the greater Quincy area in Grant County, Washington. Chuck Allen, former editor and publisher of the newspaper, left in June to accept a position with the Grant County P.U.D. He had been with the newspaper for seven years. Pinkerton is a secondgeneration Quincy native who has filled the roles of writer, photographer, designer and acting editor of the Post-Register off and on over the past four years. She is a graduate of Kentucky Mountain Bible College in Vancleve, Kentucky. In addition to the weekly Post-Register, the staff produces a mailed shopper product as well as a seasonal guide of regional happenings, The Shine, published weekly during the summer months. The Quincy Valley Post-Register is owned by the World Publishing Company of Wenatchee.
avid Dadisman was named the Daily
Herald’s new publisher, and made it clear that he’s here to stay to keep the David company’s Dadisman focus firmly local. Dadisman, 53, grew up in a newspaper household and has worked in newspaper management positions since graduating from the University of Georgia. He has been the Daily Herald Co.’s general manager since January 2010 and will keep that role, along with his new one as publisher. Dadisman replaces Allen See HERALD, page 4
Pacific NW Inlander/Spokane
The streetside view of plans for Summit Parkway in Kendall Yards, Spokane, the future home of the Inlander.
Inlander finds a place to land The Inlander
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fter 19 years, the Inlander is finally getting a home all its own. The weekly paper — a serial renter of assorted office spaces around Spokane — is set to build its own headquarters this fall. “It’ll hopefully be a permanent home for the newspaper and the company,” says Publisher Ted S. McGregor Jr. The Kendall Yards location will be the sixth home for the Inlander. A purchase
Jackson leads editorial page in Everett Herald, Everett
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agreement has been signed, and the deal was scheduled to close in late July, McGregor says. Construction will cost about $1.3 million and the Inlander will own both the building and the land, he says. He declined to say how much the land purchase would cost. About 11,000 square feet will be used by the Inlander, while another 2,000 square feet will be leased, according to McGregor.
s the Herald’s new editorial page editor, Peter Jackson wants to focus on ideas and solutions. Jackson, 46, is a wellknown writer, conservation advocate and community voice throughout the Pacific Northwest. He was named to the Herald post in late July, replacing longtime editorial
See INLANDER, page 4
See EDIT, page 10