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THE WASHINGTON NEWSPAPER Vol. 97, No. 9 September 2012
Journal of the Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington • www.wnpa.com
For the 125th time: Plan to make history
Members to gather in Yakima to toast history, shape future
W
ashington Newspaper Publishers Association’s 125th Annual Convention, a celebration of Washington newspapers and all the people who have produced them every week, 52 weeks a year, is just four weeks away. We’ll toast our founding members and distribute the WNPA 125th anniversary publication at
Thursday’s opening reception at Gilbert Cellars, 5-7 p.m. in downtown Yakima. Plan to meet and mingle with colleagues, convention sponsors and candidates for statewide office. At the Red Lion Hotel-Yakima Center, Friday’s annual membership breakfast will be followed by Rick Farrell’s keynote address on strengthening customer relationships throughout your community. Farrell, president of Tangent Knowledge See WNPA, page 5
CONVENTION DEADLINES
Sept. 6: Early bird registration closes Sept. 13: Final registrations due Opening reception registration due Hotel reservation deadline, call (800) 733-5466 or (509) 248-5900 Sept 21: Deadline to reserve ONAC appt. time Sept 27-29: 125th Annual WNPA Convention Registration details at www.wnpa.com/events
I GOT YOUR BACK, BRO’
Denny Waller
Christine Fossett
Laframboise CEO Waller plans to retire
Chronicle publisher promoted as firm’s president and COO The Chronicle, Centralia
D
ennis Waller, the CEO and president of Lafromboise Communications Inc., has announced he will retire at the end of August. “I don’t look at this as a retirement from life — it’s just a change of careers,” said Waller, 69, who has written a memoir and will become a full-time author. “I don’t believe retirement is healthy. I think you have to go from one passion to another.” Waller grew up in a newspaper family and later went on to manage five different newspapers, so much of his life has been consumed by the written word. “What I didn’t realize was how much I enjoy writing when it’s for me,” he said. “Now I’m going to write for myself.” Twenty years ago Waller was recruited to work as the publisher of the Chronicle. Last year he was promoted to president and CEO and, along with the Chronicle, also oversees the Nisqually Valley News, the Battleground Reflector, the See WALLER, page 2
On the first day of school at Methow Valley Elementary, kindergartner Eligh Lane of Twisp, already engrossed in coloring, says one last goodbye to his little brother, Landyn, who is reluctant to go home without him. The photo earned a second place award in the 2011 Better Newspaper Contest in the Color Feature Photo category, circulation Group II, for Sue Misao and the Methow Valley News, Twisp. Winners in the 2012 contest will be announced at the Sept. 28 awards dinner during the WNPA convention at Red Lion Hotel-Yakima Center.
Sue Misao/ Methow Valley News, Twisp
Postal commission approves Valassis deal Newspaper Association of America
T
he Newspaper Association of America was stunned by the U.S. Postal Regulatory Commission’s decision Aug. 23 to approve an anti-competitive and damaging negotiated services agreement (or special contract rate) between the U.S. Postal Service and Valassis Direct Mail. “NAA believes this decision is contrary to law, and will challenge it immediately and
vigorously in the U.S. Court of Appeals for the District of Columbia Circuit,” said NAA Chairman James M. Moroney III, CEO and publisher of the Dallas Morning News. Prior to the decision, NAA and its members called on Postmaster General Patrick R. Donahoe to acknowledge the overwhelming opposition expressed by the newspaper industry and others in the mailing community during this proceeding, and urged him to withdraw this special deal that
benefits only one mailer. As NAA’s comments filed with the PRC noted, granting this special rate to one major competitor in the mailing business will cause significant financial harm to newspapers throughout the country, and will not improve the financial condition of the nation’s postal system. “In reaching this decision, the Postal Regulatory Commission ignored the many compelling comments it received objecting to a pro-
foundly anti-competitive proposal,” said Caroline H. Little, NAA president and CEO. “In fact, the Public Representative appointed by the Commission itself to represent the views of the general public pointed out that this is the ‘first NSA that is designed to manipulate prices and to alter the balance of market forces.’ The Public Representative also said that ‘this NSA as currently structured is a lose-lose proposition
See POSTAL, page 2