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THE WASHINGTON NEWSPAPER Vol. 96, No.12 December 2011
Journal of the Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington • www.wnpa.com
RHAPSODY IN BLUE
Brad Camp/North Kitsap Herald, Poulsbo
SoundRunner riders take in the Seattle skyline from the back deck of the Spirit of Kingston early in the morning on the commuter ferry’s debut trip from Kingston to Seattle. With this low-light shot, Brad Camp won first place for the North Kitsap Herald, Poulsbo, in the General News Category, Circulation Group IV, of the 2011 Washington Better Newspaper Contest.
Holiday sales: Black, Sound make jingle
Black Press picks up Peninsula Daily News in Port Angeles
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Peninsula Daily News, Port Angeles
eninsula Daily News has been sold to Black Press Ltd. of Victoria, whose Sound Publishing division is the largest community newspaper group in the Pacific Northwest, it was announced Oct. 31. Beginning Nov. 15 the newspaper was printed on Sound Publishing’s high-speed color press in Everett. Twenty full- and part-time pressroom and mailroom employees were informed Oct. 31 they would be laid off Nov. 14. Mark Warner, president of Black Press’ Vancouver Island division, said the Canadian company “jumped at the opportunity” to purchase the PDN. “I love your local content,” Warner told an Oct. 31 gathering in the PDN’s newsroom. “For a daily paper, it’s very strong in that. Your circulation is very good.” The PDN is the largest source of news and advertising on the North Olympic Peninsula. It sells 16,000 Sunday editions and close to 15,000 on weekdays. It began in 1916 and publishes Sunday through Friday, covering Clallam and Jefferson counties with offices in Port Angeles, Sequim and Port
Townsend, and produces a free weekly publication, Sequim This Week, which serves more than 11,000 households in the Sequim-Dungeness Valley. Its website, www.peninsuladailynews.com, is the largest and most heavily used news and advertising website on the North Olympic Peninsula, averaging 1.2 million page views a month. Sound Publishing is headquartered in Poulsbo. Its mostly weekly publications are in Kitsap, Skagit, Snohomish and Pierce counties; San Juan Islands; Whidbey Island; Vashon Island; communities in east and south King County; and Portland, Ore.
Sound Publishing buys papers in Sequim, Forks
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Sequim Gazette
Peter Horvitz
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Peninsula Daily News Editor and Publisher John Brewer said the sale “gives us a connection to more reJohn sources.” Brewer He described Sound Publishing as “an excellent community newspaper company.” Warner said the company believes in print products — and in consolidating press operations to save money. “It’s a tough economic world, and therefore the revenues aren’t where they used to be, so we have to find efficiencies,” Warner said. Warner said the decision to close the David PDN press was “extremely difficult.” Black See BLACK, page 2
ound Publishing, a community newspaper group based in Poulsbo, is now the proud new owner of the Sequim Gazette and the Forks Forum. In a separate transaction, Sound also purchased the Peninsula Daily News. Brown M. Maloney, owner of Olympic View Publishing for 23 years, gave the news to Sequim Gazette employees during an afternoon staff meeting Oct. 31. In addition to the Gazette and the Forks Forum, the company produces two real estate magazines, Olympic Peninsula HomesLand and Islander Homes-Land. Islander is distributed in Island and San Juan counties. Dave Gauger of Gauger Media Service assisted in the transaction. Earlier that day Peter Horvitz announced to the staff at the Peninsula Daily News that his family’s company, Horvitz Newspapers, LLC, had sold the paper to Sound Publishing. Maloney and Horvitz both said
Sue Ellen Riesau
Brown Maloney
they had been unaware the other newspaper was negotiating a sale with Sound Publishing. Maloney said he was pleased to sell to Sound Publishing, saying, “They are as committed to community journalism as I have been since 1988.” Maloney said he and his wife, Sara, had been considering selling Olympic View Publishing for some time, but were looking for a buyer who would be a “good steward” for the company’s publications. Maloney said he’s not retiring and he will continue to live in Sequim and remain active in See SOUND, page 8
Journal in Shelton gets new publisher from Alaska
Veteran Sleight led a growth spurt at previous paper
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Shelton-Mason County Journal
ari Sleight took over as the new publisher of the Shelton Mason County Journal last
month. Sleight comes to Shelton following a nearly 14-year run as the publisher of the Mat-Su Valley Frontiersman, a thrice-weekly paper serving Wasilla, Palmer and the Matanuska-Susitna Valley in Alaska, just north of Anchorage. When Sleight started at the Frontiersman, the newspaper
published twice a week, had only spot color on the front page and was printed in Anchorage. During her tenure, Sleight oversaw the creation of a multimillion dollar printing plant in 2005, added a Sunday edition in August 2002 and began home delivery for the first time in the core areas of Palmer and Wasilla in April 2003.
Sleight’s journalism career began in 1977 at the Idaho Free Press in Nampa. She later joined Wick Communications at the company’s Ontario, Ore., paper before being promoted to the publisher post in Alaska. Sleight is known throughout the industry for her commitment to See SHELTON, page 8
Kari Sleight