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THE WASHINGTON NEWSPAPER Vol. 97, No. 11 December 2012
Journal of the Washington Newspaper Publishers Association and Allied Daily Newspapers of Washington • www.wnpa.com
Wilson-Gay scholarship launched
Merilynn Wilson creates perpetual scholarship honoring late publishers
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new internship scholarship established through the WNPA Foundation is named for two of WNPA’s deceased titans, Bruce A. Wilson of Omak and Henry Gay of Shelton. The Wilson-Gay scholarship will go annually to a college student who seeks to work with one of WNPA’s community newspaper members through a journalism internship. The scholarship was launched by Merilynn A. Wilson, who worked along her husband, Bruce, during their years with the Ritzville Journal-Times from 1947 to 1958, and with the Omak Chronicle from 1958 to 1982. Merilynn Wilson, 90, now lives in Port Townsend where son Scott publishes the Port Townsend & Jefferson County Leader. Bruce Wilson died in 1991.
Pioneer, agency team up to tell ‘a good story’
He was WNPA President in 1957 and was known as an exceptional community newspaper publisher. Highlights of his career included award-winning coverage of the John and Sally Goldmark libel trial in Okanogan County in the early 1960s, and his postretirement election to the Washington State Senate, where he served for 20 years. He was the Senate floor leader for the establishment of Washington’s Open Public Meetings Act, and later served as chair of the Public Disclosure Commission. Henry Gay, who died in 1999, first published the Buckley News Banner and then the Shelton-Mason County Journal, where he skewered state and national politicians in his nationally syndicated column, “The Gay Blade,” for over 30 years. He published the Journal from 1966 until shortly before he died. Gay’s Journal was known for its unapologetic journalistic standards, even See SCHOLARSHIP, page 3
Henry Gay, left, and Bruce Wilson were great friends and exceptional community newspaper publishers in Washington from the 1950s until Wilson retired from publishing in the 1980s and Gay’s departure in 1996. This photo was taken in 1991, shortly before Wilson passed away. Merilynn Wilson established a WNPA Foundation scholarship in their names.
BRIGHT AND WHITE
Three-phase campaign’s results encouraging
After Aug. 31 close, new owners publish return issue Nov. 15
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ioneer Newspapers has a fresh new multimedia campaign for the company’s newspapers, developed by Flying Horse Communications in Bozeman. Envisioned as a three-phase effort, it launched in eight markets in February 2012 and ends in May 2013. First-phase metrics are in and show positive changes when compared to the pre-campaign survey. “We’ve heard, like everyone else, that we’re dying, “ said Mike Gugliotto, company president and CEO. “You just get tired of hearing that stuff, “ he said. “You go to a party and people ask what you do, and their jaw drops when you answer that you work for a newspaper company. But after you explain current developments and that you publish on multiple print and digital platforms to reach more people than ever before, they usually walk away with a different perspective. “We do have a good story to tell, and we needed to do it to dispel myths and convey the truth.” Getting from Gugliotto’s “we needed to do it” statement in 2010 to the campaign that started in February 2012 involved forming a marketing committee with four Pioneer publishers, writing a plan with goals and supporting rationale to discuss with Pioneer’s owners, See PIONEER, page 6
Toppenish R-I makes comeback Review-Independent, Toppenish
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Patrick Sullivan/Port Townsend Leader
‘A snowy morning in Port Townsend’ won first place for Patrick Sullivan of the Port Townsend Leader in the Washington Better Newspaper Contest’s Pictorial Black and White category for circulation groups I-IV combined.
he Toppenish-based Review-Independent has been purchased by Yakima Valley Publishing, a locally owned company that produces the Yakima Valley Business Times and Central Washington Senior Times. Owners are Bruce and Ginger Smith. The Review-Independent had ceased publication on Aug. 31 for financial reasons, briefly interrupting a publication history that dates back 109 years. “The paper has deep roots in the community,” said publisher Bruce Smith. “It’s very important for us to not only continue the publication, but to make the paper a strong and viable source for community news. “We plan on breathing life back into the ReviewIndependent and giving Lower Valley residents the sort of newspaper they deserve,” he said. The Nov. 15 newspaper was the first edition published under the new ownership. Jack Smith, who served as the paper’s editor before its closure, returned, as did account executive Shawnee Olson and office manager Tammy Mitzel. Since the change of ownership, the Review-Independent See TOPPENISH, page 2