TWN
THE WASHINGTON NEWSPAPER
Former Wenatchee publisher Wilfred Woods remembered
April 2017
Page 4
Journal of the Washington Newspaper Publishers Association
Better Newspaper contest now open, receiving entries It’s time to sort through your best work from the last year and enter WNPA’s Better Newspaper Contest. The contest is now open and receiving entries at BetterBNC.com. You have a few weeks to get things together, but don’t delay too long. The deadline for entries is May 5. At wnpa.com you will find full instructions for entering the contest. Just click on the
home page contest graphic or the 2017 BNC tab in the navigation bar and download the instructions you need. If you have questions about the rules, call WNPA at 360-3442938 or email Fred or Janay at fredobee@wnpa.com or ads@ wnpa.com. The entire contest is handled digitally at BetterBNC.com, a website developed by SmallSee CONTEST, Page 2
Laura Martin leads pack racing to $1,000 prize
Following last year’s WNPA Convention, we launched a new sales contest to reward the WNPA salesperson who had the highest revenue numbers for statewide and regional 2x2, 2x4 ads and statewide classifieds. Whoever sells the most by Sept. 30 will win $1,000! The award and check will be presented at the 2017 Convention in Olympia. Here are the standings for ads published as of this week: Laura Martin, Statesman Examiner, $1,650; Louise Mugar, Northern Light, $1,350; Kim Winjum, Whidbey News Times, $1,275; Jonel Lyons, Sequim Gazette, $850.
The WNPA ad network works like this: When you sell a 2X2 or 2X4 black and white ad for distribution regionally or statewide, your paper keeps half the revenue. A statewide 2X2 costs $1,350, so the paper’s share is $675. Pretty nice rate for a 2X2! A statewide classified is $275, and the paper that sells the ad keeps half. Salespeople, of course, also collect their regular commissions. These ads are great for resorts, festivals and fairs looking for an affordable, regional marketing option. Full details on the Ad Network are at wnpa.com. Get selling. You could win $1,000!
Scott Stoddard of Issaquah Press, took home Photographer of the Year honors in the 2016 Better Newspaper Contest. This shot at a basketball game was among his submissions.
Janay Collins joins the staff of WNPA Janay Collins joined the staff of and Advertising (MA) in the College of WNPA this week as the advertisCommunication. ing manager. She also will assist She was a lecturer at both Washwith the annual convention and ington State University and the Better Newspaper Contest. University of Washington where she “I was initially attracted to taught advertising to hundreds of WNPA because of its goal to supWashington state undergraduates. port a robust and free press among She then worked at Microsoft as community newspapers,” Collins a research manager and developed said. “I look forward to meeting programs for online audience meaWNPA members and going to surement, traditional market research work for them. I believe commuprojects and customer satisfaction nity newspapers build strong comresearch. munities. I think that’s something After moving to Port Townsend, she we all want.” was hired by the Port Townsend Leader Collins Collins is a native of Michigan, to manage special promotions. In March, where she attended Michigan State University she accepted the Advertising Manager position earning degrees in Telecommunications (BA) with WNPA.