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TWN

THE WASHINGTON NEWSPAPER

Schonberger contributions remembered Page 3

December 2015

Journal of the Washington Newspaper Publishers Association

UW journalists ready to cover state Legislature

MAGIC IN THE SKY

WNPA Foundation funds two; members can access stories Washington Newspaper Publishers Association Foundation, for the sixth consecutive year, launches its 2016 Olympia News Bureau program Jan. 4 from a base at TVW studios in Olympia. Two University of Washington Journalism students report on the state Legislature and issues Hansen from state departments for WNPA’s member newspapers in a program that began in 2010. WNPA Foundation Smith provides $3,000 to each reporter for the 10-week experience, through funds raised at the association’s annual convention auction. The news bureau concentrates on issues affecting all corners — and intersections – of the state, from Newport to Ilwaco; from Waitsburg to the San Juan Islands. Last year 111 members participated in

publishing the bureau’s stories. Reporting from Olympia during the upcoming session are UW Journalism seniors Izumi Hansen and LaVendrick Smith. Hansen is a journalist, educator, and student. She describes her approach to reporting as “multidisciplinary truth-seeker fueled by a passion for sharing knowledge in order to empower people.” Hansen is studying Astronomy and Journalism as an honors student at the university. She has freelanced as a student reporter for the University of Washington Daily, the Seattle Globalist, and Northwest Asian Weekly. Hansen formerly worked as assistant news editor at the International Examiner, a pan-Asian newspaper in Seattle’s International District, and was a Journalism intern at NASA’s Goddard Space Flight Center in Greenbelt, Md. In addition to reporting, Hansen works as an Interpretive Science Educator at the Pacific Science Center discussing science topics with center visitors. See Olympia, Page 2

This time exposure created some wonderful trails of light in the sky. The photo was taken by Natalie St. John of the Chinook Observer. St. John took third place for Photographer of the Year in the 2015 WNPA Better Newspaper Contest.

Valassis battle ends in a whimper

By Tonda F. Rush The long struggle between the newspaper industry and Valassis Inc., over the direct mail company’s special postage discounts from the U.S. Postal Service appears to have ended with a whimper. In November, Valassis filed a report saying it had carried out no mailings eligible for the special discount. It announced it had paid an agreed $100,000 penalty to USPS last September. The tension between newspapers and its long-time insert customer began in April 2012

when the Postal Service requested a special contract rate for Valassis that was designed to pull advertising inserts out of Sunday newspapers and into a new weekend Valassis direct mail package. If the program had launched and successfully mailed 1 million qualifying mail pieces, Valassis could have earned a 22 percent to 34 percent Standard Mail postage discount. The newspaper industry fought the proposal, even taking it to the U.S. Court of Appeals. But in the end, the market ruled. Valassis announced it had

launched programs in May 2013 in Atlanta, Phoenix and Washington. It reported mailing 2 million pieces in 2013, but that these were not qualifying pieces under the rules of the contract agreement. There were no mailings in 2014 or 2015. NNA President Chip Hutcheson, publisher of the Princeton (KY) Times-Leader, said the $100,000 fine was a fitting end to an unfortunate chapter. “We want to think of this See Valassis, Page 2


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