DIGITAL OUTREACH AND ADVOCACY
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Visitors snap photos in the collection galleries during NMWA’s International Women’s Day Celebration in March
Virtual Museum
#5WomenArtists
In spring 2020, the digital engagement department led NMWA’s shift to online programming during the temporary closure due to COVID-19. Working crossdepartmentally, digital staff facilitated the creation of NMWA @ Home, a virtual hub that showcased the museum’s online offerings—many created in the first weeks of the pandemic:
In March, the fifth year of the museum’s acclaimed social media campaign #5WomenArtists kicked off with a special focus on women artists who address social issues. Despite coinciding with the COVID-19 pandemic, the campaign was a success:
• Storytime with Women in the Arts video series features children’s books authored or illustrated by women. • NMWA Coloring Pages feature favorite artworks from the collection. • Four online exhibitions and more in process present art to visitors who are unable to attend in person. 16 NATIONAL MUSEUM OF WOMEN IN THE ARTS
• 675 cultural institutions and nearly 5,129 individuals participated; participants were located across 35 countries and 49 U.S. states, plus D.C. and Puerto Rico. • 4,092 Instagram posts and 9,568 tweets were shared using the hashtag. • 11 museums took over the @WomenInTheArts account in March to highlight women artists in their collections and exhibitions.
