Woodhead Wayfinding & Signage by Woodhead

Signage and Wayfinding

a leading global design practice

Expertise Commercial Education Industrial Health Hospitality Residential Retail Transport Workplace

Company Profile

Woodhead is a leading architecture, interiors, and planning company with more than 80 years in the industry. Woodhead is based throughout Australia, Asia and Europe with associations and partnerships worldwide Our experience, expertise, technology and business management systems ensure we achieve worldâ&#x20AC;&#x2122;s best practice for our clients. We are committed to design excellence and environmentally sustainable design solutions, delivered with outstanding service. Our design approach creates multi-sensory, engaging and memorable places that are functional at their core. We are focused on investment in social infrastructure, property, and business for greater social and financial rewards. Our people are experts in their various fields, with diverse qualifications outside their main discipline. We link specialists within our studios to develop specific projects, gaining broader perspectives and innovative design outcomes for our clients.

Regions

Asia

China India South East Asia Australia New South Wales + Australian Capital Territory South Australia + Northern Territory Queensland Victoria + Tasmania Western Australia Europe + Middle East + Africa

Woodheadâ&#x20AC;&#x2122;s Graphic Design and Visual Communication team was formalised as a design discipline within the Architectural practice of Woodhead in 1993.

Capability Statement

environment

Since that time, the team have been involved in a broad range of brand and public facing Graphic Design projects, either working as part of a complete service design team with the Architectural and Interior Design disciplines, or as a stand alone consultancy addressing purely Graphic and Environmental Design. As our project experience demonstrates, Woodhead understands how to visually express the values, messages and brand ideals of an organisation effectively, and has insight into how people perceive the built environment. Having worked in both the private sector and with government agencies, Woodhead is sensitive to how visual information is interpreted and understood, especially to a broad audience with differing expectations and abilities. This unique team also has considerable experience in managing a range of sub-consultants, in areas such as engineering, electrical engineering and construction, to ensure that the designed outcomes utilise the best available and appropriate technologies.

Woodheadâ&#x20AC;&#x2122;s graphics team is well versed in dealing with statutory and regulatory authorities, as well as the interpretation and application of building standards and best practice codes. Our project teams are typically made up of Visual Communication, Interior Design and Architectural personnel, who bring worldâ&#x20AC;&#x2122;s best practice in design and documentation with regulatory specification. Combining Graphic Design with Architecture and Interior Design in this way gives Woodhead a singular insight into the issues that arise when delivering Visual Communication and Wayfinding elements into the built form. Ultimately this experience and cross disciplined approach has meant that Woodhead can offer unique and tailored solutions, bringing successful outcomes to a broad range of project scales.

tal graphics

Wayfinding is the visual linking of graphic elements to enable the user to identify and navigate a specific path through a given space or environment.

sigange and wayfinding

The importance of effective visual communication solutions cannot be over stated, especially in a public built environment where people can easily become disorientated if their surroundings are unfamiliar or their emotional state is effected (as in, say, a hospital or airport). When this happens, the building’s function can be compromised and even the best planned space can seem confusing to the first time user. The process of establishing an effective system of signage and wayfinding looks to anticipate these issues by planning a user’s journey, and anticipating the information they will need to see in order to build up a mental or ‘cognitive’ map of the space they are in. Woodhead’s Graphic consultancy has worked on many such projects and appreciates how best to address these issues. More than simply providing direction and location, an effective signage system serves to enhance a building’s architecture and therefore people’s experience of it. Signage should be visible but not confrontational, overt but sympathetic to the environment and ultimately present a logical and consistent message to the user. Having worked on a range of Architectural and Interior Design projects, from Airports and Hospitals to Shopping Centres and Universities, Woodhead is able to bring a comprehensive level of experience and understanding to the requirements of each of these projects, and to develop systematically planned and well designed signage and wayfinding systems.

The University of Adelaide, Adelaide, SA

As one of Australia’s oldest and largest tertiary institutions, occupying an extensive range of campus properties across the state, Woodhead was commissioned to provide a complete service in addressing the University’s signage and wayfinding needs, from initial planning and stakeholder consultation, design, documentation and the development of a comprehensive sign style guide, to the tendering and supervision of the fabrication and installation works. At the start of the project Woodhead identified the three main areas that the new program needed to resolve, these being:

1. To develop a wayfinding solution that addresses the needs of new users and visitors to the University (as familiar users, such as staff and long term students, do not use signage to orientate themselves). 2. To visually ‘brand’ the University and present a consistent and logical visual experience to those users without the need to ‘over sign’ the campuses. 3. To design a suite of signs that sit within the various built forms of the University’s building assets, which range in architectural style from the Neo-Gothic, built in the mid 19th Century, to contemporary buildings currently under construction. The project is currently at the fabrication and installation phase with Woodhead working closely with the University’s Building Services division to ensure a successful roll-out.

The University of Adelaide, Adelaide, SA University of Adelaide - External Signage Suite 5 metres

4 metres

3 metres

2.6 metres

DELIVERIES

Roseworthy Campus

Goodman Crescent Engineering South Napier

Waite Campus

2 metres

Molecular Life Sciences

Madley Studio

Mitchell

Mitchell Mitchell

PRECINCTS E7 Barr Smith Lawns M9 Goodman Crescent G9 Heddle Court G9 Horace Lamb* H8 Hughes Plaza F2 Pfitzner Court H9 Terrace Garden** J10 Walter Young Garden K8 Wills Court

SECURITY

adelaide.edu.au

Accomodation Services Bank SA Bookshop (Unibooks) Card Services Chapel Child Care Centre - Toddlers Child Care Centre - Kindy Information (Careers) International Student Centre Library (Barr Smith) Post Office Prayer Room (Muslim & Islamic) Prospective Students Office Student Centre - Ph 8303 5208 Student Travel Association (STA) Students’ Association (SAUA) Uni Health

General Enquiries and Disability Access information

G8 Architecture* D3 Badger Laboratories** F8 Barr Smith Library** C9 Benham Laboratories L11 Bonython Hall* F5 Bragg Laboratories* G6 Darling* P12 Education* K9 Elder Hall F13 Engineering Annex A E13 Engineering Annex B D11 Engineering & Math. Sciences** F11 Engineering North** H11 Engineering South** D6 George Murray F1 Hartley* G9 Horace Lamb* J8 Hughes** C2 Johnson** C1 Jordan** l8 Kenneth Wills** C5 Lady Symon L13 Ligertwood* J11 Lower Napier** E3 Madley B11 Mawson Laboratories C15 Medical School North** D15 Medical School South** M8 Mitchell C11 Molecular Life Sciences** K12 Napier** F4 Observatory (Child Care Centre)** L9 Old Classics Wing H4 Oliphant* H5 Physics* D13 Santos Petroleum Engineering**

Hughes Plaza (H8) Open 24 Hours Phone 8303 5990 (external) Extension 35990 (internal)

GUIDED TOURS Each Tuesday - Phone 8303 5800

Hughes Plaza, Level 4 Architecture, Plaza Union House, Level 1 Wills, Level 4 Lady Symon, Basement Observatory Johnson, Ground Horace Lamb, Level 1 Old Classics, Level 5 Barr Smith Wills, Level 4 Union, Level 6 Hughes, Level 6 Wills, Level 4 Union House, Level 4 Union House, Level 1 Plaza, Level 1

EATING PLACES

5 metres

A1a. Universtiy Identification - 5m Primary

G2 E5 E5 E5 J9

adelaide.edu.au

A1b. Universtiy Identification - 4m Primary

A1c. Universtiy Identification - 2.6m Primary

A3. Precinct Signage

Backstage Cafe Mayo Cafe Rumors Cafe Uni Bar University Club - Staff only

Schulz, Ground Union House, Ground Union House, Level 6 Union House, Level 5 University Club, Plaza Level

G2 Schulz** F3 Scott Theatre* Q10 Security House E1 The Cottage J5 Workshop D9 Union Hall** E5 Union House** J9 University Club Q13 University Senior College* Q19 Gawler Place Q12 10 Pulteney Street** Q9 228-230, North Terrace** P13 251 North Terrace V7 115 Grenfell Street Q17 11-13 Frome Street R17 21-27 Frome Street R15 Synagogue Place

Outback Encounter

DELIVERIES

Molecular Life Sciences

Wine Innovation Central AWRI wine samples to Main Reception

37 Queen Street

Partly accessible (ground)

** ••

Access by wheelchair (all floors) Access routes upper to lower levels of campus via lifts

“

Note: An electric wheel chair battery charging point is available at Security(H8)

A5. Directories (Static)

A4. Directories (Interactive)

Darling

CAMPUS BUILDINGS

GENERAL SERVICES AND FACILITIES J8 G8 E5 L8 C5 F4 C3 G9 L9 F8 L8 E5 J8 L8 E5 E5 H9

The Compound

Mitchell

1 metre

Darling

Walter Young Garden

University of Adelaide - External Signage Suite National Wine Centre

B1a. Building Signage

B1b. Building/Heritage Signage

Floor Mounted

B2. Building Signage - Window Mounted

B3a. Building Signage B4a. Building Signage B4c. Building Signage

B3. Building Signage

Floor Mounted

- Wall Mounted (567)

- Wall Mounted (273)

- Wall Mounted (567)

B4b.

Building Signage - Cantilevered

4 metres 6 metres

Physics

5 metres 2.6 metres

Mawson Laboratories

3 metres

Roseworthy Campus

DELIVERIES

B8b. Cantilevered Flag Sign - on building

Goodman Crescent Engineering South Napier

Waite Campus

2 metres

Molecular Life Sciences

Madley Studio

Mitchell

Mitchell Mitchell

1 metre

PRECINCTS

SECURITY

E7 Barr Smith Lawns M9 Goodman Crescent G9 Heddle Court G9 Horace Lamb* H8 Hughes Plaza F2 Pfitzner Court H9 Terrace Garden** J10 Walter Young Garden K8 Wills Court

General Enquiries and Disability Access information Hughes Plaza (H8) Open 24 Hours Phone 8303 5990 (external) Extension 35990 (internal)

GUIDED TOURS Each Tuesday - Phone 8303 5800

GENERAL SERVICES AND FACILITIES

adelaide.edu.au

230

adelaide.edu.au

3 metres

230

adelaide.edu.au

North Terrace

J8 G8 E5 L8 C5 F4 C3 G9 L9 F8 L8 E5 J8 L8 E5 E5 H9

EATING PLACES G2 E5 E5 E5 J9

Backstage Cafe Mayo Cafe Rumors Cafe Uni Bar University Club - Staff only

Schulz, Ground Union House, Ground Union House, Level 6 Union House, Level 5 University Club, Plaza Level

Outback Encounter

DELIVERIES

Molecular Life Sciences

Wine Innovation Central AWRI wine samples to Main Reception

37 Queen Street

Partly accessible (ground)

** ••

Access by wheelchair (all floors) Access routes upper to lower levels of campus via lifts

“

Note: An electric wheel chair battery charging point is available at Security(H8)

North Terrace Bragg

Wills Court

Bragg

Kenneth Wills

X1a. Suspended Street

Address Sign

Darling

CAMPUS BUILDINGS

Engineering & Maths Science

X1b. Cantilevered Street A1a. Universtiy Identification - 5m Primary

The Compound

Mitchell

National Wine Centre

Darling

Walter Young Garden

4 metres

Bragg

Kenneth Wills

Student Centre

Gate

Student Centre

Address Sign

A1b. Universtiy Identification - 4m Primary

A1c. Universtiy Identification - 2.6m Primary

A3. Precinct Signage

A4. Directories (Interactive)

A5. Directories (Static)

2 metres

B1a. Building Signage Floor Mounted

B1b. Building/Heritage Signage

B2. Building Signage - Window Mounted

B3. Building Signage

PERMIT PARKING ONLY

Floor Mounted

- Wall Mounted (273)

B3a. Building Signage B4a. Building Signage B4c. Building Signage - Wall Mounted (567)

- Wall Mounted (273)

- Wall Mounted (567)

B4b.

Building Signage - Cantilevered

$35

Penalty applies Failure to display a valid ticket and/or parking outside these directions or other directions as posted within the grounds attracts a $35 penalty. After hours parking available from 4.30pm Monday to Friday, all day Saturday and Sunday at a fee. Please purchse ticket (pay and display) from gate 10, gate13, or Underground Car Park off North Terrace - gate 23.

Gate

Accessible Entrance

Accessible Entrance Enter at L3 Eng North

1 metre

6 metres Urrbrae House Carpark

Access Path

Physics

Mawson Laboratories

5 metres

B8a. Cantilevered Flag Sign - on pole

B9a. Accessible Signage - Wall Mounted

Woodhouse Library Southern Barns Urrbrae House Coach House Charles Hawker Building National Heritage Trust

All forms of skating prohibited on University grounds

Gate

PERMIT PARKING ONLY

$35

PERMIT PARKING ONLY $35

Penalty applies

All forms of skating prohibited on University grounds

Failure to display a valid ticket and/or parking outside these directions or other directions as posted within the grounds attracts a $35 penalty. After hours parking available from 4.30pm Monday to Friday, all day Saturday and Sunday at a fee. Please purchse ticket (pay and display) from gate 10, gate13, or Underground Car Park off North Terrace - gate 23.

Gate

All forms of skating prohibited on University grounds

B8b. Cantilevered Flag Sign - on building B9. Accessible Pathway Markers

B10. Car Park Identification

C1a. Floor Mounted - 3m

C3. Street Pole Signs - Pedestrian

C1b. Floor Mounted - 2m

J1. Gate Signs - Floor Mounted Pylon

20 J4. Gate Signs - Wall Mounted 3

J3. Gate Signs - Wall Mounted 2

J2. Gate Signs - Wall Mounted 1

4 metres

230

3 metres

North Terrace

Bragg Engineering & Maths Science

X1b. Cantilevered Street

Kenneth Wills

X1a. Suspended Street

Address Sign

Wills Court Bragg

Kenneth Wills

Student Centre

Address Sign

Gate

12 PERMIT PARKING ONLY

2 metres

$35

Gate

Accessible Entrance

Accessible Entrance Enter at L3 Eng North

1 metre

Access Path

Urrbrae House Carpark

Woodhouse Library Southern Barns Urrbrae House Coach House Charles Hawker Building National Heritage Trust

All forms of skating prohibited on University grounds

PERMIT PARKING ONLY $35

Gate

15 $35

All forms of skating prohibited on University grounds

B8a. Cantilevered Flag Sign - on pole

B9a. Accessible Signage - Wall Mounted

B9. Accessible Pathway Markers

B10. Car Park Identification

Gate

PERMIT PARKING ONLY

C1a. Floor Mounted - 3m

C1b. Floor Mounted - 2m

C3. Street Pole Signs - Pedestrian

J1. Gate Signs - Floor Mounted Pylon

J2. Gate Signs - Wall Mounted 1

All forms of skating prohibited on University grounds

Gate

20 J3. Gate Signs - Wall Mounted 2

J4. Gate Signs - Wall Mounted 3

Murdoch University, Perth, WA

Woodheadâ&#x20AC;&#x2122;s graphic design consultancy completed design and installation of stage one of an extensive wayfinding signage program for the Murdoch University Campus. This two-staged program addressed all external and internal wayfinding, identification, and disabled access issues throughout the 2.5km2 of campus and includes off site approach from state roads and the surrounding ring road. An 8m high LED events sign has recently been added to the stage one program and has been installed along side the site, to promote Campus activities.

Royal Women’s & Frances Perry Hospitals, Melbourne, VIC

The $250 million Royal Women’s Hospital, is a leading centre for woman’s health in Victoria, benchmarking world standards in clinical and educational standards to deliver a divers range of health and reproductive services. Woodhead’s Graphics consultancy was responsible for the planning, design and documentation for all wayfinding and statutory signage as well as all external site identification signage. The comprehensives program required the development of a branded sign system for both the Royal Women’s Hospital. A complimentary yet unique sign system was designed for the Frances Perry private hospital level and all five car parking levels of this nine level hospital.

The program was staged and approached in a systematic manner and, prior to commencing the design work, there was a comprehensive review and audit of the overall design and masterplan in order to define issues relating to basic traffic flow and facilities location as well as establishing a hierarchy for information delivery. Continuous consultation with key stakeholder and user group representatives was also critical to the effective planning of this project, as the signage system had to be responsive to the users needs and sensitive to varying interpretation.

Royal Women’s Hospital Donor Wall, Melbourne, VIC

The new $250 million Royal Women’s Hospital opened in 2008 on the corner of Grattan Street and Flemington Road in Melbourne’s Parkville. As part of the interiors scheme Woodhead designed a new Donor Wall which aligned with the colour scheme used throughout the hospital and wayfinding system. The concept of the donor wall reflects the idea of a ‘lifeline’ in an abstract design, aimed at creating the effect of a line crossing a heart rate monitor, as you would see in a life support system. This is a strong metaphor for the crucial support all the contributors offer to the Hospital. The design was also intended to resemble the map of Australia, as a subtle reference to the fact this new hospital is the leading Hospital for women in the country.

Flinders Medical Centre, Bedford Park, SA

The Woodhead graphic design consultancy was responsible for developing a complete corporate identity for one of South Australia’s leading teaching hospitals. The transformation included a new logo, stationery, corporate publications format, and a comprehensive signage program. The corporate identity for the Flinders Medical Centre captures the unique and core features of the hospital and its ‘high tech, high-care’ approach. This is conveyed through the use of colour and the abstract motif of a gum leaf in a supportive embrace. The hospital’s international reputation for research is reflected in the image of a molecular element, which dissolves outward to mimic the hospital’s leadership in mapping ‘uncharted territory’ and pursuing ‘new frontiers in research’. Publications produced for the hospital included annual reports and information brochures, designed to reflect the hospital’s commitment to providing high quality patient care.

FLINDERS MEDICAL CENTRE Logo designed by Woodhead

Changi International Airport Terminal 3, Singapore

Changi International Airport is known as one of the worldâ&#x20AC;&#x2122;s most popular airports. The signage and wayfinding system at Changiâ&#x20AC;&#x2122;s Terminal 3 was broadly based on the visual experience of the existing Terminals 1 and 2. Using this as a guide required extensive planning and the development of a functional system of that addressed world standards in terms of legibility and functionality. Working closely with the Civil Aviation Authority of Singapore (CAAS), Woodhead was successful in developing and scheduling an effective and iconic signage system that will efficiently service the airports needs well into the future.

Sabiha Gรถkรงen International Airport, Istanbul, Turkey

The Woodhead Graphic Design team were commissioned to develop an expandable dual language (Turkish / English) wayfinding system for a new terminal building of 320,000 sqm. As a dual language system, nearly double the content, distance/ legibility were constantly reviewed to ensure both were maximised for this large open terminal. The sign forms were influenced by one of the feature architectural elements - the striking wave-like curved roof. All the sign forms were designed with subtle curved face panels.

A complete signage suite was then developed to respond to the various surrounds, for example floor standing signs were adopted in the Departure Hall with its huge 30m high ceilings and suspended signs were used in the 2.66m high Welcome Hall. The end result is a world class integrated signage and wayfinding system that will service the annual 25 million passengers, and beyond.

Smithfield Shopping Centre, Cairns, QLD

Smithfield is a 30,000m² regional shopping centre in northern Cairns. The brief required the signage program, that was to accompany the redevelopment of the site, to: −− Reflect the aspirations of the trade area −− Contribute to the growth and develop as the preeminent centre and community focal point at the northern end of Cairns −− Contribute to increased market share and hence a stronger investment return for the owner Apart from addressing the new aesthetics of the Centre with the design and implementation of selective environmental graphics, the revised signage and wayfinding solution also sought to rationalise traffic flows throughout, and facilitate increased exposure to the smaller tenants as well as improving the customer’s overall experience.

¥ ¢

¢ ¥ ¢ ¦

¬ «

® ®

¬ «

® ®

§ ¥ ¨ ¢ § ¢ §

® ®

£ ¤

¢ ¢

¬ «

£ ¤

¢ ¢

¢ ¥ ¢ ¦

£ ¤

¢ ¢

¢ ¥ ¢ ¦

§ ¥ ¨ ¢ § ¢ §

¬ «

¥ ¢

Vivo City Shopping Centre, Singapore

Woodhead was commissioned to review the signage and wayfinding of the newly developed 100,000m² VivoCity shopping centre located on Singapore’s harbour front. With a completion deadline approaching, a comprehensive audit was required with solutions presented to the steering group for consideration. The following main issues were addressed in the review; −− Ensure consistent naming conventions and store names were used throughout the system (to act as landmarks), −− Text heights were increased significantly to operate within the required environment (internally, externally and carpark). −− A hierarchy was developed for wayfinding information that emphasised current floor content and wayfinding nodes. −− Lobby’s were highlighted with level indicators and services listed. Signage designs were revised and graphic elements/ text re-ordered to better present information in an intuitive fashion.

Dubai Mall, Dubai, United Arab Emirates

As one of the worldâ&#x20AC;&#x2122;s largest shopping malls, with over 500,000m2 of floor space and 14,000 car parks, the wayfinding issues presented to the customers in a facility of this size are many and complex. Woodhead was commissioned to review all signage issues relating to the Mall, and to develop a bi-lingual signage â&#x20AC;&#x2DC;pathâ&#x20AC;&#x2122; (in English and Arabic) that directs and informs user from the start of their journey, as they approach the Mall from the road, to their direction into the Car Park facilities, along to the car park lobbies, to the lift lobbies, and then through to the access into the 4 levels of the Mall itself.

The program then directed through to the various retail levels and F&B facilities as well as highlighting key attractions such as the Ice Rink, Indoor Aquarium and Gold Souk.

logo designed by Woodhead

Charles Sturt Industrial Estate, Woodville, SA

The Charles Sturt Industrial Estate was a recent acquisition by ISPT (Industry Superannuation Property Trust) that needed to be rebranded and represented to the market. With our Architectural teams working on the re-planning of the existing site, the Graphics team worked to develop a new name, brand identity and signage system. The park (formally known as South Australian Manufacturing Park) was seen as somewhat run down but with potential, given its strategic location between the Adelaide CBD and the Port Adelaide docks. Woodhead Graphics started by developing a name in consultation with the client, that drew from the siteâ&#x20AC;&#x2122;s historic associations. This was then further expanded in the iconic representation combining both ship sails (representing the maritime nature of explorer Charles Sturt) and the triangular iconic saw-tooth roofline of traditional factories on-site. Once the brand identity, typography and colour palette were established, Woodhead then set about working collaboratively with our Architectural planning team to develop a signage and wayfinding suite that would maximise visibility of the estateâ&#x20AC;&#x2122;s tenants. The new corporate identity was also applied to marketing material that was used to present the Charles Sturt Industrial Estate as a revitalised and attractive corporate location.

woodhead.com.au