MTB 1995 MTB SRAM purchases Truvativ. The Truvativ acquisition not only brings handlebar, stem and seatpost but also cranksets to the SRAM family. SRAM purchases Avid in March 2004. Avid is the world’s market leader in hydraulic and mechanical disc brake design and manufacturing. SRAM debuts its first product, the Grip Shift® DB road bike twist shifter. In April, the CAT-1 is introduced for tribars and road bars. Kenny Souza wins the world biathlon champion- ships with the SRAM CAT-1. ®