AvBuyer Magazine July 2022

Page 26

Market Insights 1.qxp_MARKET INSIGHTS 21/06/2022 16:09 Page 1

MARKET INSIGHTS BOMBARDIER GLOBAL 8000

Bombardier Global 8000: Did the Market Need More Range? Following the launch of the Bombardier Global 8000, the upper limits of non-stop business jet travel inched further forward. But is another Ultra-Long-Range Jet really what the industry needs? René Armas Maes explores…

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aunched as an upgraded version of its existing Bombardier Global 7500, the Global 8000 offers greater range and high-cruise speed than any other purpose-built private jet in production or in development. Bombardier made a firm statement to the industry in its ongoing wrestle with Dassault and Gulfstream at the very top end of the market. As Bombardier said during the unveiling in May, the new Global 8000 is “two aircraft in one”, providing everything the Global 7500 has to offer but with a level of performance that has “never been seen before” in Business Aviation. In addition to the 8,000nm range, the jet will feature a top speed of Mach 0.94, powered by a pair of GE Passport engines. Bombardier was quick to reassure existing Global 7500 operators that they will be able to retrofit their aircraft to

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bring Global 8000 performance to their jets. Initially, the Global 8000 was intended to be a shorter, three-zone aircraft. However, Bombardier chose to bide their time, waiting for Gulfstream to make the next move with its G800 before making a final decision on its future flagship aircraft. The result was to produce a longer-range version of the Global 7500 with an additional cabin zone to battle the G800 for market share. Based on market research, Bombardier believes that while range is one of the top deciding factors for business jet buyers, another key area is cabin comfort, followed by top speed. Thus, while much of the Global 8000 launch coverage focused on nudging the range boundaries that little bit further, Bombardier has actually captured all three key deciding factors in its newest jet.

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