Ownership 1.qxp_Finance 26/01/2022 09:27 Page 1
OWNERSHIP
Grant Cardone: My Experience of Private Jets Do private jets really add value to businesses and entrepreneurs? Grant Cardone, CEO of multi-billion dollar Cardone Enterprises and Cardone Capital speaks to Fabrizio Poli about his experiences of aircraft ownership… rant Cardone was into drugs and drinking in his early twenties. The people in the rehab center were convinced they would see him again, and that he would never amount to anything. But Grant was ready to change. He realized that if he wanted to be a successful entrepreneur, he needed to master the art of sales. He started working for a used car dealership, reading business and personal development books, attending seminars, and applying what he learnt. As his car sales increased Grant started investing in real estate, and built his wealth. Today Grant is happily married to the woman of his dreams – Elena – and they have two daughters, Scarlett and Sabrina. He is the CEO of Cardone Enterprises and Cardone Capital, an international speaker, entrepreneur, author of New York Times bestseller ‘The 10X Rule’, and creator of 21 best-selling business programs. He also owns and operates seven privately-held companies and a $4bn portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Grant is also the founder of the The 10X Movement and The 10X Growth Conference, the world’s largest business and entrepreneur conference.
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44 Vol 26 Issue 2 2022 AVBUYER MAGAZINE
What really distinguishes Grant from many other entrepreneurs is that he is unafraid to do things differently, to try something new, or think and act outside the box. You can clearly see how he is the real deal by watching Discovery Channel's ‘Undercover Billionaire’. Grant says that starring on that show was the most difficult thing he’s ever done. He was not allowed to use his real name, was only given a car and $100, and was delivered to Pueblo in New Mexico. Here in 90 days he took $100 and turned it into a business valued over $5.5m.
The Journey into Private Jet Ownership
Grant’s journey into the world of private jets began in 2015, when he bought an eight-year-old pre-owned Gulfstream G200 for USD$8m. In his first year of operating it, the jet flew 250 hours. He likens it to a holiday home, in that if you own one you’ll use it. Elena has had a great influence on Grant, inspiring him to think bigger, and it was she who encouraged him to buy a private jet in the first place. Grant had flown over three million miles with commercial airlines over his career, and saw a lot at 40,000 feet. He once broke up a fight between Seattle www.AVBUYER.com
