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TIPS: HOW TO BECOME THE MOST PRODUCTIVE PERSON YOU KNOW MONEY IS FREEDOM SUCCESS BREEDS SUCCESS

BEVERLY FLAXINGTON

Walking the Talk

01/04 | APRIL 2015

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21 TIPS TO BECOME THE MOST PRODUCTIVE PERSON YOU KNOW

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Taking Life Head On

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Dr. Edward Kondrot 08

Treating Vision & the Whole Body

42 Mark

McAfee

Falling In Love With Raw Milk, From Grass to Glass

Dr. Norm Shealy 48

14 Corey Park

Successful Serial Tech Entrepreneur & Finance Leader

Living Bliss

26 Riccards

Patrick

Dr. Bill 54 Dorfman

Family Raced Against the Clock and Won!

Fixing Smiles & Lives

Nick-Anthony Zamucen 32

Success Breeds Success 38 Sanjiv

Sidhu

Marcella

60 Vonn Harting

A Passion for Life and Essential Oils Ty Bollinger 66

In the Quest for the Cures 2 0 1 5 A P R I L | W O R L D C L A S S M AG A Z I N E S . C O M 5

By Robin Sharma I wanted to help you create explosive productivity so you get big things done (and make your life matter). Here are 21 tips to get you to your best productivity. #1. Check email in the afternoon so you protect the peak energy hours of your mornings for your best work.

#5. Sell your TV. You’re just watching other people get successful versus doing the things that will get you to your dreams.

alone will strengthen your willpower so it serves you more dutifully in the key areas of your life.

#2. Stop waiting for perfect conditions to launch a great project. Immediate action fuels a positive feedback loop that drives even more action.

#6. Say goodbye to the energy vampires in your life (the negative souls who steal your enthusiasm).

#9. Don’t do so many meetings. (I’ve trained the employees of our FORTUNE 500 clients on exactly how to do this – including having the few meetings they now do standing up – and it’s created breakthrough results for them).

#3. Remember that big, brave goals release energy. So set them clearly and then revisit them every morning for 5 minutes. #4. Mess creates stress (I learned this from tennis icon Andre Agassi who said he wouldn’t let anyone touch his tennis bag because if it got disorganized, he’d get distracted). So clean out the clutter in your office to get more done.

#7. Run routines. When I studied the creative lives of massively productive people like Stephen King, John Grisham and Thomas Edison, I discovered they follow strict daily routines. (i.e., when they would get up, when they would start work, when they would exercise and when they would relax). Peak productivity’s not about luck. It’s about devotion. #8. Get up at 5 am. Win the battle of the bed. Put mind over mattress. This habit

#10. Don’t say yes to every request. Most of us have a deep need to be liked. That translates into us saying yes to everything – which is the end of your elite productivity. #11. Outsource everything you can’t be BIW (Best in the World) at. Focus only on activities within what I call “Your Picasso Zone”.

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#12. Stop multi-tasking. New research confirms that all the distractions invading our lives are rewiring the way our brains work (and drop our IQ by 5 points!). Be one of the rare-air few who develops the mental and physical discipline to have a monomaniacal focus on one thing for many hours. (It’s all about practice). #13. Get fit like Madonna. Getting to your absolute best physical condition will create explosive energy, renew your focus and multiply your creativity. #14. Workout 2 X a day. This is just one of the little-known productivity tactics that I’ll walk you through in my new online training program YOUR PRODUCTIVITY UNLEASHED (details at the end of this post) but here’s the key: exercise is one of the greatest productivity tools in the world. So do 20 minutes first thing in the morning and then another workout around 6 or 7 pm to set you up for wow in the evening. #15. Drink more water. When you’re dehydrated, you’ll have far less energy

and get less done. #16. Work in 90-minute blocks with 10-minute intervals to recover and refuel (another game-changing move I personally use to do my best work). #17. Write a Stop Doing List. Every productive person obsessively sets To Do Lists. But those who play at world-class also record what they commit to stop doing. Steve Jobs said that what made Apple was not so much what they chose to build but all the projects they chose to ignore. #18. Use your commute time. If you’re commuting 30 minutes each way every day – get this: at the end of a year, you’ve spent 6 weeks of 8 hour days in your car.

I encourage you to use that time to listen to fantastic books on audio + excellent podcasts and valuable learning programs.

Remember, the fastest way to double your income is to triple your rate of learning.

nights? Why hit the gym when the gym’s completely full? Do things at off-peak hours and you’ll save so many of them. #20. Get things right the first time.

Most people are wildly distracted these days. And so they make mistakes. To unleash your productivity, become one of the special performers who have the mindset of doing what it takes to get it flawless first. This saves you days of having to fix problems. #21. Get lost. Don’t be so available to everyone. I often spend hours at a time in the cafeteria of a university close to our headquarters. I turn off my devices and think, create, plan and write. Zero interruptions. Pure focus. Massive results. http://www.robinsharma.com

#19. Be a contrarian. Why buy your groceries at the time the store is busiest?

Why go to movies on the most popular

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Treating Vision &

The Whole Body DR. KONDROT "in homeopathy, we treat the person, so when somebody comes in with an eye problem, i am treating their whole body. I'm treating the mental, emotional state and other physical problems they may have," -Dr. Kondrot.

Dr. Kondrot believes that, "All aspects of a person

Dr. Kondrot soon discovered that eye doctors in

are interrelated, the physical, the mental and the

the 1900s commonly used homeopathic treat-

emotional. He uses this approach in his practice as

ments and that by incorporating it and other

the worlds only board-certified ophthalmologist

alternative therapies, such as microcurrent, chela-

and board-certified homeopathic physician at his

tion, and oxidative treatments, he could help

Healing the Eye & Wellness Center. Dr. Kondrot

more people. They could, “provide a catalyst to

has a long professional history for treating eye

help the body along.”

disease, starting as an eye surgeon for 20 years.

In 2014, he received the Academy of

He was introduced to homeopathic medicine

Comprehensive Integrative Medicine’s Lifetime

when it was used to treat his life-threatening

Achievement Award for his treatment of eye

asthma. He found that traditional medicine was

disease with such supportive modalities. Instead

not really helping; on the contrary, he almost died

of looking only to the eye, he analyzes a patient’s

twice, and it also caused undesirable side-effects.

digestion and emotional well-being in great detail.

His own life-changing recovery was a wake-up

His practice is primarily focused on people who are

call, and he decided to pursue certification in

going blind from diseases like macular degenera-

homeopathic medicine.

tion, progressive myopia, cataracts or glaucoma.

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“If you’ve been told that there is no hope, that you are losing your vision, you are going blind, don’t lose hope. There are many, many modalities, many alternative therapies that can be done to restore your health and restore your vision,” -Dr. Kondrot.

Dr. Kondrot cautions that, “Traditional ophthal-

in contact lenses also add toxins to the body

mology does a wonderful job treating trauma,

that may cause long-term problems and there

retinal detachment, and severe cases of glauco-

is an increased risk for eye infections.

ma. It is necessary.

Laser therapy continues to increase in popularity

You know there are many conditions where

for things like nearsightedness, but Dr Kondrot

you need a good surgeon, you need a surgical

is against it being used for optional or cosmet-

approach or you need a medical approach.” He

ic purposes, because it can have negative

feels that the majority of eye problems, however,

long-term effects such as dry eyes. If the under-

are of a long-term chronic nature.

lying causes of the patient’s eye problems are

The number of people with vision problems only continues to grow, partly because of an

not addressed, Dr Kondrot says, “another disease will manifest,” such as glaucoma or cataracts.

aging population, but unhealthy lifestyles also

He adds that homeopathic medicine teaches

play a defining role, as Dr. Kondrot explains

that, “The body has a wisdom,” so there is a

in his book, “10 Essentials to Save Your Sight.”

root cause for the problem that needs to be

Circulation, heavy metals and poor diet are

addressed, such as too much sugar in the diet

common factors with serious disease. The plastics

or too much close up work.

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“If you don’t take care of the underlying cause, another disease will manifest” -Dr. Kondrot.

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Diet is the first issue that Dr. Kondrot suggests must be addressed to help treat vision problems, saying, "Food is our best medicine."

He advises his patients that there is no quick fix with a simple vitamin pill. People need a variety of foods, especially colorful foods. Hydration is also essential as well as the reduction of stress.

Dr. Kondrot also recommends a variety of exercises and personal coaching to strengthen the eye, "because it is like any other muscle."

He was highly influenced by the work of Dr. William Horatio Bates, who argued that all eye diseases were caused by stress and developed a series of exercises to combat the problem. His work was later endorsed by the British science fiction writer, Aldous Huxley in his own book, "The Art of Seeing," after his own eyes dramatically improved.

Dr. Kondrot reports that 85 percent of patents that attend his program, "have a significant change in their vision." Through three best selling books, a weekly radio show, and regular speaking engagements, Dr Kondrot seeks to spread his integrative approach.

He now teaches his methods to other alternative doctors around the world. As well as his website: http://www.healingtheeye.com/, he can be reached at 1-800-430-9328 or 352-588-0477.

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“We were meant to be hunters and gatherers, looking at distance, so i advise anybody who is using a computer, doing a lot of close work, take a break. Look out the window.

Look at distance, when you do that, you relax your eye muscles.

When you do a lot of prolonged close work, prolonged reading, your eye muscles contract, and you will develop more and more nearsightedness,�

-Dr. Kondrot.

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COREY PARK I started my first business right out of college, I was always driven to be an entrepreneur, I like the challenge… I find myself getting bored or stagnant when I work jobs, and I always wanted a lot more out of life than the status quo.

My father and grandparents were entrepreneurs and taught me many things such as; no one will ever pay you enough

to become like them or successful as they are, they also explained the many benefits of being an entrepreneur, which is personal growth, and things like becoming stronger through adversity and seeking in out. And also that success is built on failure, and to seek out or at least walk on failure and learn from it and build on that into successes.

“it’s extremely good to be able to have control of your own destiny and who you work with and how you work…”

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Question #2 Also talks about failure, so I’ll roll into question #2.

F

irst thing that gets my mind when I hear failure is a stepping stone to success, It’s a rite of passage, you have to start with

failure, everything starts with kind of failing and learning how not to and getting the experience to build upon those failures and ultimately finding how to be successful in whatever venture it is that we are pursuing. The coronel that started Kentucky Fried Chicken failed many

I believe it’s very hard to build wealth through working for other companies, and to me entrepreneurialism is all about freedom. Money is freedom, I don’t see money as an object to buy, you know, fancy things, I think it’s freedom, it’s freedom of time, it’s freedom of, again, where we wanna live and so on.

times, I keep this in mind as well…

Kentucky Fried Chicken was his 76th business venture, I’ve never looked at failure as a problem, of course we want to avoid it, but I believe it’s necessary, more so I’ve looked at the fear of failure, the fear of failure is what I think keeps many folks ultimately from reaching a lot of their goals.

Question #3 talks about entrepreneurialism vs. employment working in a large company.

W

e hear many people talk about jobs as being security and having a regular, you know, income that

one can count on, however we don’t hear a lot about the fact that people often lose their jobs and sometimes can’t find other one very quickly, especially if they’re specialized, so to me a job doesn’t really offer security, what offers security is being successful enough to have a nestack, and also to build out those skill sets, the types of things that we learn to do when we’re entrepreneurial, and it’s these skill sets and abilities that enable us to become worth more in the market place and to level up in income and abilities.

I also believe it’s extremely good to be able to have control of your own destiny and who 1 6 W O R L D C L A S S M AG A Z I N E S . C O M | A P R I L 2 0 1 5

you work with and how you work… Large companies have

important. I also think it’s important to have the option of

processes and, you know, big bureaucracies and a lot of times

where we want to live. Many folks that become professionals,

plenty of drama to go along with it.

let’s say an engineer; they end up having to move where their

I also look at the time investment; someone working on a large

jobs wants them or where their next job needs them to be.

company may be able to improve their income with a 5%

Ultimately though, I believe it’s very hard to build wealth

raise the next year. I want to get a much better return on my

through working for other companies, and to me entrepre-

time and my skill set, you know, increase in skill sets, resourc-

neurialism is all about freedom.

es and abilities than just 5% annually. In addition, entrepreneurs get to create things and build things, which to me, is the most fun part, the deal making is more fun because we have ownership in what we are working on. I don’t believe that many people that work within large organizations feel very challenged or challenged enough to force them to grow more personally as well.

To me, being entrepreneurial isn’t necessarily about amassing wealth and so forth and returning meaning to others, it’s who

Money is freedom, I don’t see money as an object to buy, you know, fancy things, I think it’s freedom, it’s freedom of time, it’s freedom of, again, where we wanna live and so on.

Question # 4, regarding when I struggled when I was younger.

T

here’s a large struggle that went on for many many years, you know, ten years or more, when I was really struggling to kind of level up above small business, I didn’t

it forces us to become, that to me is very important. Being

have access to the ideas or technologies back then that I do

an entrepreneur has forced me become a person that I don’t

now, so I had to run with what I could come up with, which

believe I would’ve ever became, had I taken a traditional rail.

were typically small business ideas, as many entrepreneurs

It’s also important to be very passionate about what we do,

do, unless they’re inventing, they’re, you know, able to invent

and again, I believe it’s easier to be more passionate about

Velcro, there for I ended up running small businesses where

what we do when we have ownership in it, ownership is very

in essence I felt like a business manager with an accountant,

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learning very little about high level finance, Wall street level

eventually they will succeed, and never quit. Winston Churchill

deal making, how to work with investors, sell securities and

said “A person hasn’t fell, unless they don’t get up again”.

compliance, use shares as currency, use leverage… on position-

Entrepreneurs that are successful are almost always people who

ing to, you know, improve or grow the businesses.

continue to get up time after time again, who didn’t listen to

I also found it difficult at times to stay passionate about what I was doing, because it was just like I bought myself a very high paying job, it wasn’t the types of things that really make you wanna get out of bed in the morning, knowing that one day it could go really big, and really provide a meaningful return to others… Working on things that have meaning is very important; especially things that can have a positive impact on others or the community at large.

Another thing was that I didn’t know what I didn’t know, I didn’t know for the longest time a whole lot about this larger opportunity, this other realm within business that… Where I could really level up out of small business into more Wall Street level business, where things that could really be meaningful and have potentially large access down the road.

In fact, one of the majors turning point of my life was when I sat down with two business associates for dinner, and it was that dinner that taught me how little I really knew about business.

I thought I was a business man because I was making good

their friends and family which, that’s one of Richard Brandson’s famous quotes; he said that “Entrepreneurs are people that don’t listen to their friends and family” and there’s actually statistics to back that up, that they are people that are kind of, they say, disagreeable to others, in other words, they don’t care what other people think, they know what they want and they’re gonna carve out their own path no matter what anyone thinks or in the face of anything that tries to stand in their way.

I

#7. My biggest career failure

would prefer to spin in this way and really talk about what I failed to do early on that would’ve made the path so much easier, when I was younger I thought I could take on the

world and I would figure it out and I was smart enough and if I worked hard enough I could do it all on my own and do it that way, now I realize that the smartest and best thing I could’ve done was seek out mentors and try to find ways to bring value to them so that I could continue to work with them and learn from them.

money and living on a cliff in Saint Thomas, but yet I wasn’t

That is ultimately what dramatically changed my path in

truly amassing wealth or doing deals near the level that they

business and enabled me to be in a position where I can

were, I realized that I was more like a business manager with

be paid a lot more for my time, create a lot more value, and

an accountant rather than someone who really knew business

ultimately the market place rewards us equally for the value

at the highest levels. One of my major drivers was I always

that we return to the market place.

wanted to be the best business person I could be, just like a pitcher in baseball wants to be the best pitcher he can be.

I literally felt personally insulted as a professional, and realized that this identity I thought I was carrying around wasn’t real, and that drove me to then get educated, it drove me to seek out mentors, which ultimately changed my life, I then had five mentors, two of which were at that dinner meeting, that helped me change my life and really learn the things that I needed to learn to play business and to level up into the business realm that, you know, that most small business folks never get to experience or learn.

#8. What do I find most difficult for me at work and how do I overcome it?

S

un Tzu was a great strategist, his books are required reading for even many managers in large companies like Microsoft, Sun Tzu says “You have to know yourself

before and in many cases even better than your enemy” therefor I tried to find ways to position the things I do in a way where the most work that’s difficult for me, or work more often that I don’t like to do, I find ways to outsource that to others, or align myself with folks that have the skill sets that will compensate, and talents that compensate for my weaknesses, it’s extremely

It was a struggle, a very long struggle, but that’s the key every

important to be realistic about our strengths and weaknesses,

entrepreneur must hold, it’s the ability to never quit, just never

one of the most difficult things for me is work – life balance,

give up, it has to be an undying desire, belief and vision that

my work is like my golf, it’s so in line with what I love to do

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and who I am, that I often don’t take the time to do the other

the day to day of a business, what I enjoy is leading and manag-

things I feel would have me aligned with being balanced.

ing businesses at a board level, bringing my network to bare,

When it comes to leading our life or leading our business or

doing the deal making, and the overall strategy, strategizing,

businesses, I feel the most important thing is clarity, we have

laying out the plans, interfacing with consultants, laying out

to sit back and really think through what we want and how

the strategies and the tactics that support those strategies, to

we want it, plan it and get extreme clarity on what it is that we

me that’s where the biggest challenge is, that’s when you’re

want, and to me clarity is the precursor to action, without clarity

pushing through ceilings and able to be creative, whereas

a lot of times we delay decisions or actions, or spend less time focusing on what we really want because we didn’t take the time to get in clarity.

I think it’s the most important leadership lesson I have learned in business and in life. The word work used to mean something a lot different to me, it used to mean, you know, you go and do things you don’t enjoy doing to make money and you try to

the day to day times can stop some

Business is almost always a marathon, not a sprint, so therefor they have to hold that vision for a long time and have an undying dedication to that vision and overall effort.

be successful at it. The things that I’m doing now and where I’, at my career now, I realized that work truly doesn’t have to be work, it absolutely can be something that’s entertaining, enjoyable, rewarding, fulfilling, all of those things, it just really starts with finding what you’re passionate about and following through on that passion. I truly enjoy starting, strategizing, and launching businesses, to me is like a business garden, watching it grow and helping it grow and never know where it’s going to lead, it’s a new adventure every time.

That leads into question #9. What is my least favorite thing to deal with running a business?

Y

creativity or times be repetitive.

#10. Regarding, how does it affect me when someone tells me that I can’t do something? How do I separate out taking other people’s advice and not being discouraged by it?

Y

ou know, it’s really good, I found, to balance things off of many different people, it’s

great to get others perspectives that’s guidance, that’s advice, so it’s extremely important, especially when you have a good network of advisors to reach out to, which I have built up over the years. Ultimately when making a decision, let’s say in the frame work of me considering launching a business, it comes down to calculated risk, so it’s not in a matter of being encouraged or discouraged, it’s a matter of me getting enough information to where I believe that the risk is worthy upside, and that, you know, from a calculated risk stand point it makes sense and as long as I feel that, I can get really behind the effort and, you know, have the confidence that the risk is worth the reward, and thus pursue it with extreme conviction.

ou know, again, a lot of it is finding what you enjoy but

Many people in business talk about vision, to me that’s the

it is also a big part, again, like Sun Tzu says knowing

big key, you have to get that vision, you have to be passionate

ourselves, knowing what we don’t like to do, I used to,

about that vision, you have to be excited about it, you have to

you know, really get frustrated with myself at times because

really believe in it, and that helps with the follow through and

I wasn’t following through on certain things, and I’ve realized

ultimately the execution on the idea or the effort. I believe many

that a lot of that is, you can only force yourself to do things

entrepreneurs succeed in getting a vision but I don’t believe

so much, you’re not gonna spend as much time and be as

that hold on to it long enough and hard enough, they have

emerged in things that you don’t enjoy doing, from a work

to be dedicated to it like their life depends on it. Business is

perspective, so what I have found is I do not enjoy operations

almost always a marathon, not a sprint, so therefor they have

that much, I like to find teams of people that, in many cases

to hold that vision for a long time and have an undying dedica-

within those industries, are more qualified to operate and run

tion to that vision and overall effort.

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Question #11 asked: what’s the most important thing I learned at Penny auction solutions?

I

’m still amazed to this day at how much taking a company public taught me about how to launch and run a

private company.

be used in business to build leverage

others in a way where they can gain

and momentum, to really help turn a

advantages, so it also taught me a lot

molehill into a mountain you need a lot

about how to avoid battles and also

of tactics and many entrepreneurs, to

how to do battle in those type of situa-

me it’s, I see it like they’re driving down

tions, I never realized how often those

the road and there’s bags of money on

skills are needed until I started doing

the side of the road and they’re driving

business, again, outside of the small

right pass them, because they didn’t

business realm.

know to stop and look for them, or that

A lot of business is thinking three chess

It taught me how to better position me

they were even there, things like strate-

share structures, it taught me how to use

gic alliances and again, using shares as

shares as currency in a better way, board

currency or positioning tactics, differ-

level politics, how to work with investors,

ent things of that nature, it’s like there’s

team members and other affiliates and

a chess board under the chess board,

compliance, how to do acquisitions, it

and there’s pieces on the lower chess

greatly expanded my tool box, the way

board, when you move those it makes

I see it as when I was in small business I

the one on top a lot easier, it’s being

had a tool box and I only had a hammer

strategic, in addition, when you’re in

in it, now I feel like I have an entire snap

business, many folks do show up that

Let me re state that, when the hedge

on tools truck, as far as tools that can

wanna take advantage, or manipulate

funds gave a company fifty or a hundred

moves ahead, and avoiding the pitfalls.

One of the mentors that had the largest impact on me and that I learned the most from, he actually worked for hedge funds for about twenty years, he was the person they called when they had a company they invested in going sideways…

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million dollars, and things were going wrong and the company

could be. I think having the freedom to create and creating

was going sideways, he was the guy that they called and sent

itself drives me a lot, creating and building things, and again,

in to fix everything, he learned so much from doing that, that

working on my business garden, is so much more fun than

he then passed on to me, and what he taught me is that

what I think many day jobs offer. I have the word “Driven”

almost all of those companies that were having problems,

taped to my bathroom mirror, to me it all starts with drive,

those problems could’ve been avoided, had the executives

and drive also, again, starts with passion, finding what you’re

been paying close attention to the future and being future

passionate about. I think to be driven in an entrepreneur-

focused, and thinking three or four chess moves ahead.

ial way you have to be an optimist, very much so, the odds

He taught me a habit that I still have to this day, to consistently be white boarding, to white board, which I use an app

are stacked against entrepreneurs, if you’re not an optimist, you can then…

in my iPad, to play out scenarios; If I make this decision, what

It reduces your drive, due to being discouraged or letting…

could be the consequences, and then what other decisions

discourage you. Employees are typically specialized, people

would have to come next and what then might the other

that have jobs a lot of times they’re doing specialized things,

options be? And really think things through, especially on

where to me entrepreneurs get to be generalist, you know,

very important matters that can be critical to the survival or

very much so more generalized than your typical employee,

success of the business.

and one of the big drivers for me is learning, to me, when

He also taught me a whole lot about compliance, and how closely business and the law tie together. Small businesses, many things are obvious, but when you move into… When

we stop learning, life gets boring, I love to learn, I love to learn and grow, and both on my, you know, knowledge and capabilities and thus… I will stop at capabilities.

you level up out of small business a bit, there are a lot of

Another big driver for me is, I do want freedom, I want

different multiple laws and compliance issues that many

freedom of choice, freedom of what I wanna do, and again,

do not think of, that’s also very important because if you do

to me money is freedom. I’m also driven by not wanting to be

something outside of compliance, even unknowingly, others

worried about outliving my money when I’m older, in other

can leverage that against you for unfair gain, or to position

words, I’m driven by the desire for security, and to me jobs

themselves for… gains.

don’t offer as much security as potentially building wealth

Question #12. What drives me?

T

here were few years where I wasn’t driven at all, and when I look back on those years, I now understand why, I was not working on things that were in line with

who I am and what I was passionate about, it all starts there.

Now what I do, I absolutely love and am naturally driven and attracted to, you know… magnetized to it.

as an entrepreneur.

Another big driver for me is, I’ve never wanted to be average, the thought of being average makes my stomach turn, I’ve always wanted to rise above the status quo, not for prestige or ego, I just don’t want to feel average, I enjoy pushing through ceilings, I want to push myself to the limits, to me it’s hard to be unhappy or depressed when I’m growing and learning, I feel when people get stagnant, that’s when depression

What drives me is working on things that have meaning,

or unhappiness can sometimes settle in, and they feel like

working on things that can ultimately help others. Money

they’re slugging backwards in life, rather than progressing.

is great and I am a capitalist at heart as well, but there is nothing better than making money at things that are also, or have the potential to do a lot of good and make the pillow much softer at night.

Another big driver for me is serving others, many books have been written talking about how many receive a lot of happiness from their service to others, whether it’s serving their families, partners, business associates or affiliates, I do believe

Another underlying drive for me is I’ve always wanted to

I get a strong sense of happiness from serving others. It’s also

be the best I can be at what I do, I’ve always had the desire

nice to have the ability to help family when there’s times of

to be the best person I could be, the best business person I

need, financially, from a financial perspective. I spend a lot of

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time on drive, because I believe drive is very important, if we are not driven, it’s like an engine without gasoline, you can have an engine, you know, the size of a bus, but if there’s no fuel in the engine, it does no good. But again, drive is attached to passion, we have to find things that are in line with us and in line with what we can be passionate about, and then drive will appear.

I

#13. How does a typical day look like and how do I make it productive? often times feel like a corporate athlete, it is a constant joggling as we do go through pushes and sometimes last minute schedule changes, I

have found several things that have helped me be much more productive, first I schedule, or have my assistant schedule all of my calls and definitely work from a calendar, many entrepreneurs do not this, and I believe it becomes very inefficient and their schedule becomes unpredictable, many entrepreneurs like myself like the freedom of working on schedules that we don’t necessarily like, a regimen of schedules and set times, but I believe it’s very important, and avoids playing phone tags with others, which can eat tie as well.

It also helps us know that we need to be prepared for those calls before they happen, and we know when they’re gonna be happening and when to be prepared for them.

Another thing I think, a lot of entrepreneurs fall into the trap of getting on calls and having conversations with folks they’re doing business with, and end up spending a lot more time on the phone than they should be tasking, so I think a very important thing to focus on is balancing tasks with calls, trying to keep calls time efficient, and making sure there is a stringent focus on tasks, in our business, in our daily lives and business it usually boils down to tasks and calls and meetings, and I believe again, many do not put enough emphasis on tasks, many entrepreneur are social people and sometimes we’ll get to the realm of unproductive time on the phone, many people will try to drag out calls or continue conversations

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for a long time, and I’ve learned to pay close attention to

love, because it’s hard to kick yourself to get yourself to do

that. I used to set hour long, I used to reserve an hour of my

something 12 hours a day that you do not enjoy or are not

schedule for calls, now I only schedule in half an hour and I

passionate about. The most important time we spend is what

try to keep it down to ten to fifteen minutes when possible,

Stephen Covey calls quadrant 4, he wrote the book “The seven

in one of Donald Trump’s books they have him kind of report

habits of highly effective people”, to me it’s that extra hour or

his daily activities and how his day went, and he would say,

two of the day that you spend on the business, rather than

ok, 10 o’clock here’s what I did, I had a call with this person,

working in the business thinking about it and planning for

10:15 I had a call with this person, 10:30 I had a call with this

the next day, the next week and so on, that makes all the

person, and you know, it just became very apparent that he

difference in the world.

was knocking calls down in fifteen minute segments and being very time efficient with his calls, and that highlighted to me that it can definitely be done and that, you know, I needed to put further emphasis on that aspect.

I’ve also found that sometimes entertainment tries to take chunks of our days, I do not have cable and I make a real effort not to make entertainment a big part of my life. Of course I enjoy life and we all have to live and entertainment

When we talk about making a day productive, to me it’s not

is great, but it has its place and I reserve that for parts of

just about what you do that day, again, it comes back to

my weekends. I’ve also found it’s extremely helpful to have

taking the time outside of working

assistants and others help you with

in the business, it’s taking the time

other tasks to free you up to do, to

to work on the business, and that means, again, getting full clarity and making sure that what we’re working on daily is in line with our goals and ultimately meets the strategic requirements and needs for the overall effort or business.

Over the years I have spent a lot of time working in directions that would

Having a very clear vision, and strong leaders, one that has that vision, holds it and brings the rest of the organization up into that vision.

not… Did not serve me as well as if I

much more with much less time and effort and financial

to pay others to do the things where our time isn’t worth as much, in other words, if I can spend more time on my business, then I should pay others to do things like… the lounge… and so forth. I believe we should spend time working on the things that pay us the most for our time and pay others to do things that could take us away from that.

would’ve stopped and really thought things through on a deeper level, I could’ve accomplished

work… A long time ago I was told

#16. What is one strategy that has helped me grow my organization?

to help, Steve Jobs says it takes a team and it truly does, and

O

the more help you have, the faster things can move, as long

“Here’s your job, now do it” rather than seek out the most

as you have them move in the right direction, and manag-

experienced, qualified, riven individual to fit that position.

investment as well.

The other thing I think about when I think about productivity is leveraging the time of others, putting others in key positions

ing the organization well, and of course that means having a strong vision, getting them on board with the vision, and leading them in the direction of the vision.

ne thing my mentors taught me was the importance of human resources, it is extremely important. Many people, as I did when I was younger, they’ll just put

a friend or family member in a spot, on whomever, and say

So one of the main things that’s really helped me grow my organizational way where it’s been successful, or my organizations, is to carefully select the right people for that specific

M typical work day is at least about 12 hours, statistics show

position. One of the other things I’ve learned is, we manage

the average millionaire works approximately 12 hours a day,

from expectations. I used to have an educational company

of course that’s why it’s important to do something that you

for many years, one of the things that research show is that

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if parents expected their children to get

are moving fast and the organization

effective people” by Stephen Covey, and

As and Bs, they would get As and Bs, if

needs to level up with that challenge. So

Sun Tzu’s book “The art of war”. “The art

the parents didn’t necessarily expect the

the leader’s job is to pull the organization

of war” is one of the best strategy books

As and Bs or didn’t have much emphasis

in that direction, to make sure that it stays

ever written, however, I would go further

on that, the children will often times get

in line with the vision and it’s continual-

to say “the art of war for business” and “the

Cs and Ds, so we manage from expecta-

ly growing and improving and getting

art of war for managers” are even better

tions, we have to expect the best to get

in line with the future direction that the

because they help translate the art of war

the best out of your team, organization.

company needs to head in.

into the business world. “

Lastly, as I touched on previously, it comes down to clarity and vision. Having a very clear vision, and strong leaders, one that has that vision, holds it and brings the rest of the organization up into that vision.

#17. What is the one book I would recommend?

T

hat’s a tough one, as I have many favorites. There are various… I am well-read in many different areas,

Many times organizations want to stay

and there are many books I like in those

stagnant, they want things to be the same

specific areas, however, two that come

way they were the day before, and young

to mind immediately, that would apply

companies that are growing quickly, things

to virtually anyone, is “7 habits of highly

The seven habits of highly effective people” really taught me, as I mentioned before, that it’s those extra hours we put in working on the business and thinking about our business and planning in our businesses that makes all the difference in the world. To me, companies live and die by their leadership and the decisions made at the top.

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PATRICK RICCARDS’ Family Raced Against the Clock and

WON! "Too often, family time is used almost as a punch-line," according to Patrick Riccards, author of, "Dadprovement: A Journey from Careerist to Adoptive Father to a Real Husband and Dad." He argues that families need to be authentic support systems that are more than, "a prop to get through a crisis." Fathers need to move beyond stereotypes, like that of the traditional financial provider in the family structure, into being an "emotional provider," too.

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Creating a family was a struggle from

Guatemalan congress decided earlier

recognize that clocks had again become

the very beginning for the Riccards

that year to gradually shut down their

something that he needed to fight

family. After trying a number of medical

international adoption program. Citizens

against. There was actually a point where

interventions, they found that they still

became, "worried about how many

Riccards missed his daughter’s fifth birth-

couldn't have biological children of

kids were born in the country and

day because he had to deliver a business

their own. As a couple, they decided

were adopted out of the country."

speech, rationalizing it because, “She will

to explore international adoption. The

If they weren't far enough through the

have other birthdays.”

adoption of their son, and first child,

adoption process by December 31, they

from Guatemala went fairly smoothly,

would lose their daughter; "It was a

but they were contacted about adopt-

race against the clock." Delays meant

ing of a full-birth sibling less than a year

that they were unable to bring her home

later; chaos ensued.

until she was thirteen months old, but

They were able to bring their son home when he was just seven months old

even that was a significant victory, more than worth writing about.

A new commitment to fatherhood and the family was required that had a better balance between work and home. Part of the problem, Riccards observes, is that we often have a false idea of what success even looks like. We tend to strive for things that don’t make us, or our

because all of the paperwork was

Even after the fight to create his family,

families, happy. The important thing is

already in place, but the situation

it was only during the act of writing

to have a positive impact, rather than

was very different with his sister. The

his book that Riccards really came to

focusing purely on salary or titles.

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"You have that moment where you are recognizing that your priorities are all wrong...

Yes, we had gone to such great lengths to create this family, but as a father, as a husband, I wasn't necessarily giving everything I should be giving to my family. I was falling into traditional stereotypes."

-Patrick Riccards.

Riccards emphasizes that balance

shows that "in those households

and achieve more in their own lives."

in our lives brings us greater happi-

where daughters saw their fathers

That kind of yin and yang between

ness and health, as individuals, and

washing dishes at home, those

the personal and the professional is

it benefits our children, as well. For

daughters were going to be more

important for everyone in the family,

example, he points to a study that

ambitious and were going to push

both genders.

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"So much of what is written comes from the perspective of the mother, you see the trials and struggling to get pregnant, the decision to adopt, the adjustment in the family; all of that is told from the point of view of the mother. You rarely see it, particularly on the international side, from the father," -Patrick Riccards.

Riccards explains that, too often, men become overly intimidated by the fatherhood process, "We need to recognize, we are going to make far more mistakes than we are going to get things right.

What is important is that we continue to push that, continue to try. Mistakes

"We have been hearing for years now... that if women want to truly be a professional success, then what we need is for them to behave more like men, and they need to focus on their careers and not so much worry about the personal or worry so much about the family. At the end of the day, we are selling everybody this horrible lie," -Patrick Riccards.

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make better fathers, make better families."

According to Dadprovement philosophy, it is important to have realistic expectations and priorities, which recognize our strengths and weaknesses as individuals, instead of falling into stereotypes. Spouses need to relate to each other as partners and adapt to how their roles continually evolve, as children age, and over time. Riccards suggests that everyone must make time for professional development in their families, just as they do in their careers, because that is the only way to beat the clock, once and for all.

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Success breeds

SUCCESS NICK-ANTHONY ZAMUCEN Nick-Anthony Zamucen” the President & CEO

Vegas. Simply put, Nick-Anthony is the best

of Bio-One Inc. www.BioOneInc.com, The

in his industry and while many claim to be,

first and only successful franchised crime

he’s the only man who has proven results in

scene cleaning company. Awarded Top 40

the business world. His franchised company

CEO’s Under 40 from Business Diversity

Bio-One Inc. dominates in 17 different states

Magazine 2013. He has done for the “crime &

and continues to grow at an exceptional

trauma scene cleaning industry” what Mark

rate. He plans to launch Bio-One Inc., his

Zuckerberg has done for social media. He is

crime & trauma scene cleanup franchise,

also a published author, business strategist,

internationally.

and an award winning serial entrepreneur that has had tremendous success in various

Nick-Anthony realized that one of his greatest

business ventures.

strengths was assisting other people’s success through his own experience. A core

Nick-Anthony has really changed the game

belief of Nick-Anthony’s is “Success breeds

when it comes to the crime & trauma scene

Success”. For this reason, Nick-Anthony has

cleaning industry. He has taught and

assembled an elite “success group” based

demonstrated proper techniques and created

around crime and trauma scene cleanup. He

realistic murder scene setups for several

has created bar-none, the most intensive,

television and movie production shots in San

informative, and educational franchise in

Francisco, Los Angeles, New York, and Las

the world.

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You have a very interesting job. Your company, Bio-One, cleans up crime scenes.

How did you decide you want to be in this business?

Your line of business is obviously very unique. What does your family think about you working in this industry?

When I first got into this business, they really couldn’t

It actually started from church. I was going to a church in

believe that we would even consider doing a cleanup

southern Georgia. One day the pastor said that a man in the

of this sort. Dealing with blood and body fluids is not an

audience had taken his life. He asked if some of us would

everyday run-of-the-mill thing to do. As I explained to the

pay a visit to his widow at her home. A couple of us went

family and as I explain to the franchises that come aboard,

after church. When we walked in the door, the lady was

it’s all about helping first and doing the business second.

sitting on the couch. She pointed to the back of the door

Somebody has to clean up the scene but let’s not have

and said, “They said I had to clean it myself.”

the families do it. Let’s make sure that the people who are

We had no idea what she was talking about. When walked into the bedroom, we saw what had been a high-caliber bullet shotgun to the head. There was a mess everywhere.

The other people we had come with took the lady to lunch and we stayed behind and cleaned it up.

I decided that if this was happening in a small town in Georgia, it has to be happening throughout the country.

Maybe there’s a market here that we’d never explored. So I decided to start the company.

How long ago was that?

cleaning the scenes are trained and know how to properly dispose of things. We don’t need this stuff getting into the public sewer systems or public landfills. You’ve got to do things right. I explained to the family that it’s more than just mopping up blood. It’s actually doing things right, taking care of people and making a difference in society. That’s how I look at it.

You believe in helping first and doing the business second. How do you survive in a competitive environment with that motto?

I want to make sure I help the franchises in any way I can

That was almost 2 decades ago. We’ve been up and running

before anything else. The biggest thing in the world to us

for about 19 years now.

is the franchises’ success. That’s why we help first and do

How many franchises do you have?

We just closed our 39th franchise. We have 39 franchises throughout the United States.

You’re the CEO of Bio-One. How are you different from other CEOs? What makes you stand out?

Because of the unique nature of our work in the crime and trauma industry, we have to have a different perspec-

the business second. We don’t take 25 franchises a year.

We only take 12 so we can really focus on the success of every single franchise.

Your personal motto is “success breeds success.” You assembled an elite group of successful people that you help to grow their businesses. Is it a group of people from your franchises? Can you please elaborate on that?

tive towards our franchises. When people are buying into

I feel the best way somebody can train in something is to do

Bio-One, we are very conscious to make sure that we waste

it yourself. You have to be in the game to be able to teach

neither their money nor our time.

the game. I’ve assembled what I call my success team. A

We only accept about 12 franchises a year. The reason for this is because we put about 1000 hours of training into every franchise per year. Our heavy focus on training is probably what makes us different.

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few of them are franchisees that have been with me from the beginning. A few of them are elite attorneys from huge franchised organizations. We also have our CFO. Our CFO is also a forensic CPA, a tax attorney and a franchise owner himself, though not one of our franchises.

He understands how franchises work right from the basics to the most elaborate, mind-numbing detail. When you want to build a success team, you’ve got to bring on people that understand every facet. I’m the first person to say that I don’t know it all but I have a team around me that knows quite a bit. We all take our own specialties and run with it, and it makes a great group of people.

In your line of business, people don’t usually expect these sorts of things to

happen to them or to their families. In the event that something does happen, how do your customers get to know about you?

We work hand in hand with law enforcement, fire officials, the coroner, and multi housing associations on a daily basis. We typically work with what we call the first

detective or that grief counselor will reach out to us and lets us know about the situation. That’s where we come in.

Law enforcement is where we get a lot of referrals from.

When your franchisees buy a franchise do they have the same business model?

responders, the people first on the scene.

Yes, they do. With any franchise model, if

When a homicide detective gets on scene

you follow the structure then there’s no

and he realizes that it’s been a disaster and

reason to over think anything. You just need

that somebody needs to handle this, that

to implement the game plan that we’ve

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already put into place. We’ve sold 39 franchises and we haven’t had anybody fail for a reason, because we do things right. We’re not guessing at how we do this.

You can’t just hire somebody off the street to clean up a crime scene.

Do they have to go through special training? How does that work?

Our franchisees have to go through a 7 day training process in Las Vegas at our corporate office.

They’re only trained by the best in the industry. We get people that are very experienced in the industry to train our franchisees. I’m one of the hands-on trainers that train these guys to make sure they know what they’re doing.

This is part of the 1000 hours of training per year that we spend on the franchisees. They have to go through HAZWOPER, HAZMAT training, mold certification training, blood born pathogen certification, sharp certification and waste management and control. There’s a laundry list of courses that they have to take that we put them through to make sure that they know how to evaluate and properly decontaminate a scene within hours. It’s a long training process. I think it goes back to that’s why we’ve never had a franchise fail.

We’re very, very detailed about our training.

If somebody is interested in learning more about Bio-One or coming for training, how should they find you?

Publications such as Entrepreneur Magazine have been giving us a lot of press lately. But the easiest way to learn more about us is for people to go to the website at biooneinc.com. You can submit a form that says you’re interested in the franchise, and one of our sales representatives or franchise coordinators will get back to you soon.

Is there anything else you would like to add that I didn’t ask you about the company or franchises?

The only thing I would say is just to reiterate that we’re looking for the right franchisee. Like I said, we only 3 6 W O R L D C L A S S M AG A Z I N E S . C O M | A P R I L 2 0 1 5

I feel the best way somebody can train in something is to do it yourself. You have to be in the game to be able to teach the game. I’ve assembled what I call my success team.

A few of them are franchisees that have been with me from the beginning. A few of them are elite attorneys from huge franchised organizations.

take 12. We have hundreds of people throughout the year that come to us that want franchises. How we come to the 12 that we pick is we make sure we have people that are willing to jump into the mindset of helping first and doing the business second.

I’ve always said there’s plenty of money to be made in this industry and we can do it ethically.

We don’t need to be one of these companies that take advantage of people at the worst time of their life.

We’re looking for those right people that really want to help. They want to be involved in pushing forward the grieving process and making sure the families don’t have to do this themselves. They’ve got to come from a place of empathy and compassion. That’s very important to us.

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SANJIV SIDHU INTERVIEW WITH KATRINA STARZHYNSKAYA

was U H D I S V I NJ In 2000, SA orbes F n o 1 4 . o N listed at f the o t s i l 's e n i magaz PLE, O E P T S E H IC WORLD'S R MAN in T S E H C I R the 24th billion, 0 1 $ h t i w a Americ lthier a e w n e h t making him hn, a c I l r a C s r o than invest d Kirk n a s o r o S e Georg Kerkorian.

with n w o d t i s o t e r u I had a pleas is private residence in Mr. Sidhu at ihfornia for an exclusive La Jolla , Cal nterview. i

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Katrina: In this project we are uncovering how to break through from an average person mentality or middle class to a worldclass mentality.

On average a person quits on their dreams just after two to three obstacle they run into. Do you have any recommendations how to stay empowered and not quit too early?

Sanjiv: Well I think different people are different but the

Katrina: Fear of rejection: is there a balance or you’re just dealing with ‘no’s’ until you finally get to reach your goal?

Sanjiv: If you’re enjoying the process you could, but if the process is hurting you and creating greater and great fears you should reconsider.

I think each person is different, there are no rules, but I like the middle path.

Katrina: Do you have a role model?

model that comes to mind is watching a kid learn how

Sanjiv: There are several role models I had in my life;

to walk. If they just stopped after two falls then they will

my parents were always a great inspiration and then

never learn how to walk. So I will often think about what

the people around me but there is no big role model or

makes a kid get up and walk and walk and walk again

anyone famous like Steve Jobs. I appreciated many things

until they get it. I think fist of the kid has no shame; also

in many people and always learn from them.

they are not thinking so much about the end goal, it’s just something they do.

A kid doesn’t think that within ten days I should walk, but as adults we make up a goal, then we put a lot of matrix around it and then we get a view that ‘I don’t think this is going to work,’ and that’s how it seems as if people stop when they think ‘I don’t think it is going to work.’ So kids learn by trial and error so that’s one way of looking at it, but the other thing is there is some things we should really

Katrina: How do you feed your mind, body and spirit to stay healthy?

Sanjiv: I do yoga as regularly as I can. I’m a lucky guy, I love exercising, being active and outdoors. Any activity is a joy for me. And then conversations with friends, conversations with oldsters feed my mind. Im lucky enough to work with some extremely interesting intelligent people; conversations with them are always educational and inspirational.

stop. For example if I’m trying to walk to the moon and I

In my businesses typically we had the opportunity to work

try doing this and it doesn’t work, after sometimes I’ll say,

with very, very forward-looking customers; so conversations,

“there’s something wrong with this,” right, and maybe I

interactions, meetings with them have been very inspi-

was delusional in thinking I could walk there. So there is

rational and create positive ideas, create positive actions.

a better way to spend my time and be productive. think humans always have the right to decide if there is a better way to spend their time. As well as, I think you need to find a balance. Sometimes I see people give highly unrealistic advises, for example they use the Edison goal: Edison tried to make the light bulb so many times and he never gave up.

In my business, if I tried something again and again I would go out of business. So many times I tried a few things, if it doesn’t work I don’t try it, I try something else. So I think it’s a balance of not giving up too early and not staying in something for too long where in hinders.

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Katrina: How important is the environment, especially people you surround yourself with?

Sanjiv: Surely as humans we do a lot of copying, the ‘monkey see monkey do’ so yes an environment is a great influence but you could use it as an excuse because environment will never be perfect, circumstances are never perfect I think.

The challenge for us is not to be so attached to the circumstance but find how we can use the present moment to the best of our ability.

In my business, if I tried something again and again I would go out of business. So many times I tried a few things, if it doesn’t work I don’t try it, I try something else. So I think it’s a balance of not giving up too early and not staying in something for too long where in hinders.

Katrina: Can you tell us in a few words about your self-help project?

to be empowered despite circumstances. So for example, you

Sanjiv: So a lot of people we talk to really have two goals;

You need to figure out how to be very creative, how to use your

‘I must this, I must that, I’ll be happy when…’ and so you feel

best faculties at that time and so that’s the project that we call

there is a lot of attachment to circumstances and when we ask

‘V2’ or to form a version 2 of yourself, and version 2 of yourself

people what do you want; some people want a bigger house,

has two major points; one is how to become more emphatic

a better house, better health, better education, and it’s better,

which is not so much “me, my goals, my this, my that”, but ‘how

better, better everything.

can I do something for others and how can I be more emphat-

So a lot of our focus is really to help people to be empowered

fall into a ditch…

ic towards others.’

despite circumstance. For most of people it’s easy to be empow-

If you live by words: No matter what the circumstances, I feel

ered when the circumstances are good. The challenge here we

positive, I feel creative, I find flow and piece, I can make decisions,

are facing for ourselves and want to share with others is how

I’m courageous, etc., this is your version two of yourself.

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MARK MCAFEE Falling In Love With Raw Milk,

From Grass to Glass WRIT TEN BY JENNIFER NISKANEN

4 2 W O R L D C L A S S M AG A Z I N E S . C O M | A P R I L 2 0 1 5

Sometimes, the dream of

in January 2000, unaware

love at first sight actually

that Alta Dena, the largest

comes true. For Mark McAfee,

producer of raw milk in

his business's conversion

the world, had closed its

away from pasteurized

doors in May of 1999.

process milk was originally

Soon after opening, people

driven by consumer demand,

began, "showing up at the

but it soon became the

dairy wanting milk in raw

beginning of a continuing 15

form, not pasteurized."

year love affair, "I became

McAfee, with his scientific

a very quick student... an

background and history

instant convert — literally

in paramedic medicine,

in weeks, I fell in love with

immediately researched the

raw milk." Organic Pastures

concept and understood its

Dairy started operations

benefits.

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"The idea of raw milk was really brought to me by our consumers, and our consumers told us stories about 'no lactose intolerance, no allergies' and it made sense because breast milk is raw milk and kids don't have problems with their mom's breast milk — kids thrive on their mom's breast milk,"

-Mark McAfee.

A committed relationship with his consum-

The production of raw milk embodies a paradigm shift away, not

ers has continued to be the driving force in

only from pasteurization, but from large confinement farming

McAfee's business, "That's what drives us

facilities, hormones and antibiotics. The healthy and clean condi-

at a very spiritual, deep level that we

tions for the cows becomes much more important. They require

won't ever give up because it is about

pasture, rather than a diet primarily from grain, with plenty of clean

the consumers, and about the farm to

water and sunshine. Testing is obviously another key element.

consumer relationship, and about how much value they have in this product for their families." McAfee explains that rules and feelings towards raw milk and milk products are changing rapidly.

Organic Pastures Dairy has developed a unique 15 hour test and hold procedure, and they publish all of their farm protocols online, McAfee says, “That gives our consumers a lot of confidence about the security of our milk and nobody’s doing that.

We are the only ones doing pathogenic testing like that

The state of Wyoming just opened sales and

in America today.” He assures us that the benefits of such a

eight other states did the same, just last year.

system far outweigh the costs.

He argues that consumers are driving changes in the industry and legislation.

McAfee emphasized that, “We can’t forget that pasteurized milk is very good for shelf life, but not very good for gut life.”

McAfee admits that raw milk’s place in the

Raw milk contains not only healthy bacteria, but the food for that

marketplace does, however, present him with

bacteria to thrive, in the same way that breast milk does, since it

somewhat of an, “educational challenge.” with an American public that has been by and large, “born and raised to think that bacteria are all bad.”

But, it is a lesson that a growing number are more open to, in McAfee’s opinion, because the market share of pasteurized milk continues to shrink by 4.3 percent per year and it has been identified as the number one allergenic food in America by the Federal Department of Agriculture. As many as 40 – 60 percent of people suffer lactose intolerance and/or maldigestion when drinking pasteurized milk.

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"I see a trend being driven by consumers that demand whole nutrition. They are sick and tired of getting sick on milk and they want to get healthy on milk and that's exactly what is happening now and it's a trend that's going to continue," -Mark McAfee.

isn’t pasteurized either. He warns that human bodies, “are not sterile,” and that nine out of ten cells in the human body are bacterial in origin, not human, “Bacteria drives our immune system,” but the overuse of antibiotics, sterilized foods, pasteurization, irradiated foods, and preservatives bring on inflammation and higher instances of autoimmune disorders like Crohn’s disease and arthritis, as well as a host of allergies.

"There was a dark era, a dark time in some areas in America and around the world about 120 years ago where milk was being produced in extremely unsanitary conditions... tuberculosis and berculosis were rampant and 50 percent of those people died from raw milk, but that started an entire industrial revolution of solving the problem, not by cleaning up the milk but by killing it,"

-Mark McAfee.

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McAfee suggests that raw milk is not only good

organic brand across America, according to the

for people, it is good for business, "Let the

data marketing company Spins, and that number

business model be simply, 'Let's take care

is based on sales only in California. Their products

of people and connect to people,' and that

are available in 600 stores, statewide, such as:

has grown into a very, very popular brand."

Sprout Stores, Mother's Markets, Jimbo's Markets,

Organic Pastures Dairy is now the fourth ranked

Independent Stores, Food Co-ops, Buyer's Clubs

"America is the land of very inexpensive food and raw milk is expensive food because you have to worry about quality and testing and make sure your water is pure and your cows are kept in a healthy environment," -Mark McAfee.

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and Farmer's Markets. Customers that

middle of it to take the profit, or the nutrition, or the feedback we get from

want to find a location near them can

consumers,” Mark McAfee.

simply visit www.organicpastures.com and put in their zip code.

McAfee’s devotion for raw milk, his cows, and his consumers is infectious. There is a definite warmth and passion that is clearly evident in the product and the farming

Products include: cream; cultured and

practices behind it. His annual Camping With The Cows event on Memorial weekend

salted butter; whole and skim raw,

gives people the opportunity to, “Get to know your farmer. Get to know your

organic milk and kefir. It's a large opera-

food.” There are educational and fun things to do for everyone in the family, as well

tion that requires a lot of oversight.

as food, a bonfire, and hay rides. Interested individuals can phone 1-877-RAW-MILK

“It’s a living, breathing complete food chain, from grass to glass, and it’s important for us to manage all elements of that food chain because we don’t want somebody right in the

to register. Bring a tent and a sleeping bag!

“The probiotics that give us that extra amount of bacteria for our gut and the wonderful raw milk cheeses, the raw milk, those are missing in the American diet today. In fact, everything that is missing you can find in a good cup of raw milk; the fats; the enzymes; the good probiotic bacteria; the proteins, all in their natural forms, are found in a good cup of raw milk or raw kefir,” -Mark McAfee.

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Doctor Norm Shealy’s life has been marked by medical inventions that have changed how we understand medicine and health care. Dr. Shealy is an accomplished neurosurgeon who has dedicated his life to helping people manage stress and pain. While practicing at Western Reserve Medical School, he discovered it was possible to control pain by electrically stimulating the spinal cord and skin.

Physicians around the world still use this invention to relieve pain.

NORMAN SHEALY M.D., PH.D

Living Bliss 2 0 1 5 A P R I L | W O R L D C L A S S M AG A Z I N E S . C O M 4 9

Dr. Shealy developed the Dorsal Column Stimulator (DCS) to control pain. Each year, he would be sent an average of 400 patients that needed pain relief. However, most of these patients had been operated on so many times that they had become too emotionally and physically damaged. Only about 6 percent of these patients could undergo his procedure.

This drove Dr. Shealy to develop his pain rehabilitation program in 1971. He began with behavior modification for pain relief, creating a one-month-in-hospital program where patients would be required to be out of bed at 7 a.m. in the morning and were not allowed back in bed till 9:00 p.m. in the evening.

All through the day, he kept the patients busy doing minor physical tasks. He recorded a pain relief success rate of lower than 70 percent in the first year.

About that time, Dr. Shealy learned about biofeedback and past life therapy. Biofeedback is feeding something happening in the body back to the patient so they can see, feel or hear it.

Past life therapy involves regressing people to their previous reincarnations. He added these two techniques to his established pain relief program, and his success rate climbed to 80 percent. Through the years, he has helped over 30,000 patients who had been failed by conventional medicine, registering a success rate of 85 percent.

During the 70s, he added more health driven elements to his program, including nutrition, physical exercises and retraining the nervous system. Dr. Shealy developed Biogenics, which involved a variety of mental techniques for altering what comes into your consciousness from the body.

“You can talk to the body. You can learn to feel the pulsation of the heart beat.

You can learn to direct what you feel and where the pulsations are. You can mentally collect pain with your breathing or you can imagine breathing through the skin and actually turn that area numb.

You can make it anesthetic,�

-Dr. Shealy.

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Dr. Shealy's personal philosophy is that if

Dr. Shealy says living a long time is not

you have an acute illness, most of the time

enough; living a happy life is even more

you’re far better off going with conventional

important. 40 percent of Americans are

medicine, but if the initial medical treatment

clinically depressed. Another 40 percent

does not work, the side effects of convention-

are sub-clinically depressed.This means up

al drugs can be appalling and they often do

to 80 percent of Americans are not happy.

help a patient feel healthy or happy.

The number one reason for this is that 40

Dr. Shealy much more confident about his holistic approach to health and well-being.

percent of all children born in America today are born out of wedlock.

“I can control high blood pressure conserva-

Most of these women spend their pregnan-

tively in 98 percent of people without drugs,”

cy concerned about their baby, one way

he says, “I mean, there’s nothing in medicine

or another from the time of conception.

that is that good.”

This means all through the pregnancy, the

Dr. Shealy founded the American Holistic Medical Association in 1978, where many of these holistic concepts were developed.

Years of research led his association to incorporate anti-aging techniques into their holistic approach. Dr. Shealy discovered that low levels of oxytocin, DHEA and magnesium contribute to a lower life expectancy. He says

women do not produce any oxytocin. At

“It’s these social factors that block the single most important hormone for feeling good about yourself: oxytocin,” -Dr. Shealy.

the time of delivery, the baby should get a huge input of oxytocin. If the mother is put to sleep when giving birth or she is given spinal pain relief, she is unable to create any oxytocin, thus the baby does not get the all important oxytocin grounding that he or she needs to be happy later in life.

raising their levels could raise the average

If there is a major physical or emotional

life of a human being to 140 years.

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life, it can also block the child’s ability to make oxytocin from that time forward. Divorce represents one of the most traumatic events a child can go through. Such a child may live to be unhappy all his or her life. Dr. Shealy

“If the drugs are making you worse, as they often are, then you need to consider the holistic approach.�

-Dr. Shealy.

believes the ability to raise levels of oxytocin in the body is by far the most important discovery that he has ever made. He uses a blend of essential oils and has seen tremendous results.

He also provides magnesium lotion which is more effective than taking magnesium through the mouth.

Another key to longevity and anti-aging has to do with telomeres. Telomeres make up the tail of DNA. They are known to shrink 1 percent every year from birth, in people with good health habits. The percentage is obviously higher for people with poor health habits. Dr. Shealy uses essential oils to rejuvenate telomeres and consequently encourages anti-aging in the body. He has demonstrated that his bliss oils help grow telomeres at least 4 percent every year.

Dr. Shealy recently started the National Institute of Holistic Medicine. Partnering with other doctors, he plans to treat heart disease, chronic migraine, depression and chronic pain. He hopes this will become the most comprehensive holistic program anywhere in the world.

Dr. Shealy is also training a nurse practitioner to take over a great deal of what he does, currently.

He believes a holistic approach to health is not only more than 100 percent safer than conventional medicine; it can also beat the success of conventional medicine by 50 percent or more.

Presently, Norm Shealy is using email correspondence for consults with people outside Missouri.

Anyone who wants to contact him for more information can send him an email: norm@ normshealy.com. His essential oil products, his books and his magnesium lotions are available on his website: www.normshealy.com.

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Fixing

I N T E R V I E W E D B Y K AT R I N A S TA R Z H Y N S K AYA WRIT TEN BY JENNIFER NISKANEN

DR. BILL DORFMAN “When you fix a tooth, that’s a great thing. When you fix a lot of teeth, you fix a smile. When you fix a smile, you fix a life.” Dr. Bill Dorfman, featured on ABC’s “Extreme Makeover” and CBS “The Doctors” believes in the importance of helping people be their best and live fulfilling lives. He explains that the needs of his patients are always of primary importance to him.

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“I never settle for second best. I really strive for perfection, and I think as a dentist, especially when you are doing cosmetic dentistry, one of the most critical things is to really listen to what your patients want.”

-Dr. Bill Dorfman.

The ability to try in teeth under various light sources and

nothing of a similar nature for teeth. The book became a

show how they look and to give his patients the oppor-

New York Times Best Seller. All proceeds were then donated

tunity to always give final approval before any permanent

to the LEAP Foundation. Dr. Bill emphasized that writing and

cement is used, are his main strategies for complete custom-

producing the book was, “a great experience,” because

er satisfaction. His patients come from all over the world

it helped both patients and kids.

and across the United States.

LEAP is a nonprofit foundation (www.leapfoundation.com)

When no surgery or implants are involved, Dr. Bill says he

that helps give kids, 15–24, the tools they need to succeed

can typically schedule everything needed in just one week.

in life. The program runs annually and will continue July

Custom, color-blending, performed by a chair-side DaVinci

12–18, 2015 at the University of California, Los Angles

Dental technician, is another essential feature because it

(UCLA) this summer.

ensures a perfect match with each patient’s teeth and as natural a look as possible, instead of just ordering teeth from a lab. Early in his career, Dr. Bill, realized that cosmetic dentistry patients aren’t always able to articulate, “What they wanted their teeth to look like,” so he wrote his first book, “Smile Guide,” as a visual matching guide for patients, dentists and dental laboratories.

“I help teach this program called LEAP where we have 500 kids and I always get the same question and the question is, ‘Dr. Bill, what’s the secret to success?’ And, I tell them, ‘The secret is to work your tail off... So many people are not ready to put in the hard work needed to achieve. They just count on it to come to

“At the end of the day, after we had these people on

them and that has never been my experience,”

‘Extreme Makeover,’ where they were nipped and

Dr. Bill Dorfman.

tucked and everything else in the world was done to them, then you asked them, ‘what made the biggest

For 20 years, Dr. Bill was also the founder of Discus Dental,

change in their life?’ They always said their teeth,”

the largest manufacturer of teeth whitening products in the

world, responsible for Zoom!, Brite Smile, and Nite White.

Dr. Bill Dorfman.

He invented many of the products they sold, but when he He wrote his second book with NY1 News Anchor Paul

came to the realization that he knew more about teeth than

Lombardi, “Billion Dollar Smile,” after appearing on the

business, he enrolled in the extension program at UCLA,

television show, “Extreme Makeover,” where he came to the

when he realized what an impact being on television could

conclusion that while there were a significant number of

have, he took acting lessons, knowing that it could help

books on weight loss and changing the body, there was

him better present himself and sell his products, as well.

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1) MDA honors Dr. Bill Dorfman, with guests Tracey Bregman (The Young & Restless) and comedian, Jay Leno.

2) D r. Bill believes fitness is critical to health

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“To me, success is really leading a fulfilled life, where not only are you fulfilled, but those around you, and even sometimes those that you don’t even know, are fulfilled, as a result of you and your help and your ability to enrich their lives. Because being successful by yourself, to me, means nothing . . . you must share your wealth, your knowledge, your heart and feelings with other people to make their lives better,” ” -Dr. Bill Dorfman.

Most recently Dr. Bill filmed six episodes of the new Dr. Bill

He treats orphans and under-serviced children in the Dominican

Show with Illuminate Studios. The show covers topics like

Republic in a clinic he helped build in the Milan School with

personal achievement, community service, healthy lifestyles

his family 3-4 times a year. He also fundraises for Magen David

and overcoming challenges. In each episode Dr. Bill is working

Adom (www.mdais.com), the national blood bank in Israel that

with people, mainly young adults, all of whom have made a

supplies blood to anyone who needs it regardless of race or

pledge to pay it forward.

religion, and helped raise over $7 million this year.

His work with other Dentists and the Smiles For Life Program

“Number one, don’t wait for opportunities in life: make

(www.smilesforlife.org) has raised $35 million over the last 15

them. All of the greatest things that have happened

years for children’s charities.

in my life, have happened because I took a very active part in making them happen. I didn’t just sit around and wait. If you want to do something spectacular, make it happen and second, when you are presented with an opportunity don’t take it: master it!”

Dr. Bill Dorfman.

Organization and teamwork are critical for Dr. Bill when it comes to structuring both his professional and family life. Part of the LEAP program involves teaching his students what he calls the 100 Year Lifestyle which includes living a healthy lifestyle with exercise and nutrition, and without drugs or alcohol.

Dr. Bill alternates light weight-lifting and swimming every day,

Individual success, however, is not enough for Dr. Bill, “I am a

“I am a firm believer in use it or lose it. If you don’t exercise your

firm believer that if you don’t make this world a better

body, I think it stops working.” Leadership skills are also highlight-

place by having been here, then what’s the sense of

ed, as well as the importance of “paying it forward,” giving back

having been here. And so, I really take philanthropy

to the community and sharing wealth and knowledge. Values

to heart.” As well as his work with LEAP, he raises money for

like that certainly are enough to make anyone SMILE.

Tomorrow Trust (www.tomorrow.org.za) in South Africa, a charity for vulnerable children and those whose parents have died.

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MARCELLA VONN HARTING

A Passion for Life & Essential Oils WRIT TEN BY JENNIFER NISKANEN P H O T O G R A P H Y B Y T R E V O R WAY

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“I refused to take that diagnosis and I went searching . I went back to school to learn about nutrition and started looking at everything out there and of course all my friends and family were searching too, and that’s how the networking products got brought into my life,” -Marcella Vonn Harting Ph.D.

The story of Marcella Vonn Harting Ph.D. and her Young Living essential oil company is one that moves through harrowing adversity into hope and beneficence. It began 31 years ago, when Harting’s daughter swallowed meconium during her birth. As a result, she had to have her lungs suctioned for six and a half hours. Harting reports that at the age of 7 months, her daughter died and had to be resuscitated twice, “my little girl died in my husband’s arms,” causing an irreparable lack of oxygen to the brain, according to the doctors at the hospital.

While essential oils and aromatherapy is a global phenomenon today, it was virtually unheard of then.

Harting emphasizes that at first had no interest in building a business. She was just looking for a way to help her daughter, “I believe if you give the body what it needs, on a cellular level, the body can regenerate, and I don't know where I got that.

It’s just an innate knowing.”

Today Young Living has more than 500 thousand active distributors, to become the largest therapeutic, medical grade essential oil company in the world. Of the members in the field, 83 percent of the distributors do not order Young Living and do this as a business. They are just buying the products for themselves. Harting has appeared on CNN, ABC, NBC and on radio. She’s also written five books, not just on essential oils, but on Chinese medicine, diet, marketing and self-help.

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“We have a process called, ‘seed to seal.’ We are one of the only companies in the world that can literally stand behind our oils and their purity, and you can go to any one of our farms and you can actually first hand observe the distilling of those oils. It really is an art and a science. All the other oil companies out there in the world today — all they are is brokers. They are buying their oils from someone. They can’t actually tell you the quality of that oil, other than what the broker is telling them,” -Marcella Vonn Harting Ph.D. Harting believes in the purity of her products and she cautions

enough to take an active role themselves, “This has really

buyers to beware of imitations, “I personally would be

become a real family business and we take the responsibility

very careful what oils I put on my skin or take inter-

seriously of traveling all over the world and educating people

nally. Young Life is the only company like it and I’ve

to the great possibilities in their life with essential oils.” Her son

traveled all over the world for aromatherapy essen-

holds a diamond rank in the company and her daughter acts

tial oils.” In Harting’s opinion, her products are a special

as her personal assistant, acting also as a platinum distributor.

kind of complementary medicine, in contrast to an alternative or integrative medicinal approach. The superior quality of her products are part of Harting’s strong beliefs against the toxins of our modern world, “I think we have a moral responsibility to the youth of today to clean up this planet and the products that we are putting out there on the market.” They are not only suitable for adults, for on

Harting explains that essential oils support the immune system, through their antiviral and antibacterial properties.

They can also help with sleep and digestion issues. They improve the intake of oxygen at the cellular level and they just plain smell nice, providing a non-toxic alternative to colognes and perfumes.

the skin, inhalation, and ingestion, but they can have thera-

Harting does everything she can to empower her distribu-

peutic benefits for children and even pets. There are even

tors by providing them with every resource they might need,

cleaning products available.

and as much support as possible, so they can thrive in their own lives both personally and as a business. Her passion for

“I believe an essential oil can awaken our spiritual life in so many different ways, but on the health side,

life, her products, her business and helping others is evident in everything she does.

essential oils can be antibacterial and antiviral. It’s

Today Young Living is the largest therapeutic, medical grade

profound how they can protect us in our environment.

essential oil company in the world. Of the members in the field,

They work in such a subtle way because our sense

83 percent of the distributors order Young Living products

of smell is the most important of all of the senses we

just for their own personal use and do not take advantage

have. It links us back to every emotion we’ve ever

of the business opportunity. In over 100 different countries

had with that smell, so it bypasses the thinking part

around the world Marcella has a organization of over 500

of the brain and takes us to that emotional state,”

thousand active members.

-Marcella Vonn Harting Ph.D. Email: marcella.harting@gmail.com The company’s inception was truly one brought out of love.

Website: www.marcellavonnharting.com

That devotion continues as her children have become old

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TY BOLLINGER

In the Quest for

THE CURES His father died, his grandfathers died, his grandmother died, his uncle died, his cousin died and then his mother died.

All of them died of cancer. Ty Bollinger could not wrap his mind around why his family was being wiped out by a disease that has been around for so long and no one seems to know how to cure it after over 100 years of research. This drove him to start researching on cancer while he worked as the director of taxation for an accounting firm.

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What Ty Bollinger found out changed his

sold almost 200,000 copies and has been

his own terminal colon cancer. He changed

understanding of preventative and curative

translated into seven languages. It has

his diet to organic, fresh vegetables and

medicine forever. He realized there are a

over 700 reviews on Amazon. This is quite

fruits. He did what Bollinger calls overdos-

lot of really good natural treatments that

an accomplishment for a CPA who did

ing on nutrition. Ten years later, he is still

work way better than chemotherapy, radia-

nothing related to medicine in school.

alive and cancer free.

tion, and surgery. The reason these natural

Ty says what he has achieved is not very

treatments are not widely used? Bollinger

hard to do. Unlike in years past, there is

believes it is because the pharmaceutical

a lot of information on medicine all over

industry runs medicine.

the internet today. You do not need to be

He says the industry is all about the money because today’s pharmaceutical compa-

and draw a logical conclusion.

about his mom and dad and their last

whose sole interest is making money. Ty

called ‘The Quest for the Cures’ where he

says this is why the natural treatments are

interviewed about 28 medical doctors and

not taught in medical school.

over 20 researchers and cancer patients

had done, he decided to write a book.

He wanted to share his parents’ story and

these natural cancer cures.

In the first chapter of his book, Ty talks

Last year, Ty did a documentary miniseries

their family and the cancer research he

been on national television talking about

a medical student to get this information

nies are yesteryears' chemical industries

Driven by the events that took place in

Three times in the last year, Bollinger has

about treating cancer naturally. He asked medical doctors how much training they had received about nutrition during their over ten years stay in medical school.

days. He then answers the most common question people ask: if all these natural treatments are real, why does my doctor not know about them. Ty answers this question by explaining how the owners of chemical companies formed an alliance with the American Medical Association.

As a result, they got rid of every medical practitioner who was teaching natural

the treatments he had come to know

The answer he got was shocking. The

medicine. The owners of these chemical

that could help people with cancer. The

most any of them had been taught about

companies wanted all medical schools

book Cancer-Step Outside the Box is,

nutrition was three hours – literally just

across the United States to push drugs.

however, not just a natural cancer treat-

one afternoon. One of the men Ty inter-

1910 was an unfortunate turning point in

ment book. It is also a health book. It has

viewed in 2014 was Chris Walsh. He cured

medicine as pharmaceutical companies,

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(from Left to right) Bryce, Charity, Ty Charlene, Tabitha and Brianna Bollinger

through congressional legislation,

cancers. Even in states where Marijuana

component of a healthier life. “We’re lazy.

succeeded to monopolize how medical

use is not allowed, you can get the hemp

We want the easy way out. We want to

schools teach medicine. That is why today,

without THC. THC is the component in

sit and drink and watch television. And

students studying medicine are not taught

marijuana that can get you high. Sitting

we don’t want to get fat so we want a

anything about nutrition. They are taught

in the sauna is also a great natural way of

pill for that.” And exercises don’t have to

only drugs can treat disease. “Now we

preventing and treating cancer.

be extreme. “The best exercises are not

have a state of medicine where there’s a pill for every ill and anybody who tries to get healthy through diet or exercise is laughed at,” Ty says.

Ty says he sits in the sauna every night. It heats the body to a sweat. Normal cells react well to high temperatures while cancer cells are unable to adjust well

working out with weights or being a body builder. The best (anticancer) exercises are actually jumping on a mini trampoline,” Bollinger explains.

Ty also covers in his book the top twenty

to heat. The high temperatures, there-

The right mindset is also an important

natural cancer treatments doctors across

fore, kill cancer cells. He advises people

component of healthy living. Just one

the country are using that have been

to keep their heads outside the sauna

minute of laughter stimulates the immune

proven to work. In the rest of the book, he

to avoid brain damage as a result of the

system for 24 hours. Ty does not have a

covers supplements, minerals, detoxifica-

high temperatures.

consulting business but does consult with

tion, exercise, things to stay away from like GMOs and the doctors he recommends people contact.

“If you want to be healthy, you have to eat healthy,” Ty says emphasizing the need for a lifestyle change for a healthier you.

a lot of people on request and if his schedule allows. His website is www.cancertruth. net. The documentary miniseries they did last year is available at www.thetruthabout-

Some of the natural cancer treatments he

He firmly asserts that Monsanto’s asser-

covers include hemp, sitting in the sauna,

tion that GMOs do not cause cancer is

hyperthermia, and other herbal remedies.

simply untrue. A two-year study conduct-

Hemp (marijuana) is a very effective cancer

ed in France showed quite conclusive-

Bollinger’s message is clear, “Cancer is not

treatment. Many studies have shown hemp

ly that Monsanto’s genetically modified

a death sentence. Don’t listen to anybody

is effective at treating up to 12 types of

corn causes cancer. Exercise is also a key

that tells you that it is.”

cancer.com. His book Cancer-Step Outside the Box is available on Amazon.com.

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“I like to be in movement, but I like to empty my mind at the same time,” said Beverly Flaxington, The Human Behavior Coach®. She has made it a daily ritual to complete a walking meditation every day. When she isn’t traveling, presenting workshops on leadership, relationships and the power of the mind, she often takes her four dogs with her. She has four dogs and seven cats of her own, but there can be as many as twenty total including additional, temporary, foster pets in her home, at any one time. “It’s a lot of work, but it’s also very unconditional in the giving.”

In Flaxington’s opinion, this is all part of giving back and walking the talk.

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Beverly is also an active contributor to PsychologyToday.com & Advisor Perspectives Magazine, an “Ask Bev� column.

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"I have a personal challenge to myself, to see how much I can empty my mind, while I am going through the walk, so if things start to come in and I start thinking

point to explore options for their future. They also need a lot of patience because answering the deep questions of life can often be a lifelong journey.

— I need to do this, or I need to do that — I deliberately push those thoughts out, so I am really getting that

"I've devoted most of my life to trying to help people

emptiness,"

unlock the power that's in their mind and also help

- Beverly Flaxington.

businesses understand the impact of the human That emptiness brings an important balance to her busy life of

element,"

- Beverly Flaxington.

business consulting, teaching, coaching and writing. She is also a Certified Hypnotherapist, a Reiki master and an active mother

Through her many books, college classes, workshops and online

of three. Her mission is to help quell the anxiety and depres-

courses at: http://the-collaborative.com, Flaxington wants to

sion that too often are a part of people's lives in our culture,

spread the message that, "these tools to succeed are accessible

to help them discover their purpose and natural disposition,

to everybody," adding, "as long as you're healthy enough, you're

"If someone is not doing a job that fits who they are naturally,

mostly limited by your mind." She emphasizes that people need

they are probably going to be unhappy."

to stop putting their goals into somewhere in the future, and

Flaxington argues that people often choose careers for finan-

learn to seize the moment.

cial reasons or under someone else's advice, but the overall

Her biggest personal goal, over the next five years, is to broaden

fit doesn't mesh well with their personal values and/or priori-

her audience and get that message out to more people, so she

ties. This causes a lot of unhappiness. People need to analyze

can help businesses and individuals build self-esteem, excel at

what has worked well for them in the past, as well as things

leadership and practice strong communication skills.

that didn't, and look for common elements as a jumping off

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“We are not taught how to relate to other people. There is not enough emphasis on good communication skills and being able to understand the interpersonal aspect, how to work well in teams, how to work with someone who is difficult . . . then we go into a work environment, where we have some difficulties, and we are stymied. We don’t know what to do,” - Beverly Flaxington.

According to Flaxington, unfortunately, a lot of unhappiness also comes out of a severe deficit in terms of leadership skills. "It's an epidemic — people get to those roles and they don't know how to lead, and that's why a lot of people are miserable. Research shows the number one reason people leave their jobs is because they can't take their boss." As a confidence coach, Flaxington teaches people to better understand both themselves and others, to become better leaders and better people.

"It's looking out and seeing, 'Who else can I help?' This is the advice I give to people when they are really depressed. I say, 'Go find somebody who is in worse shape than you. Go help them, and it will change your mindset,'"

- Beverly Flaxington.

Greater self-knowledge is consistently balanced with the impor-

They learn to identify their personal motivators and unique wiring

tance of interpersonal connections and social responsibility, in

to better determine where they might fit in the world. Greater

Flaxington's philosophy. It isn't enough to simply be successful in

self-esteem and objective personal knowledge nurture natural

business. She feels there must be a, "caring human side." Our true

presentation skills. An, "air of curiosity," is also encouraged. Exploration

potential can be unlocked by learning the power inside our own

is paramount, in contrast to judgmental attitudes or negativity. People

minds, but that potential has to be put in motion to achieve our

learn to stop focusing solely on themselves and how they might

personal goals and improve our surroundings. Good communi-

look or sound and learn to connect with their audience, looking

cation skills are essential in the business arena and in our personal

beyond themselves to accept multiple viewpoints.

lives, but then we all need to learn to walk the talk, as well.

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Taking Head

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HAL ELROD Growing up, Hal Elrod was average. He was never exceptional at anything. He was not an athlete, neither was he popular. At 19 years old, he wanted to become a nationally syndicated radio disc jockey (D.J.).

He was deejaying for a small radio station when a kitchen knives sales job was presented him. He didn’t want to take the job. Later, he decided otherwise and it paid off: in his first ten days selling the cutlery, he sold more kitchen knives than almost anyone had ever done in the history of the company, within such a short time.

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The average young man was no longer average. His new found

watched his parents turn that tragedy into triumph. His mother

skills in sales marked a turnaround for him. A year and a half into

formed a support group to help other parents dealing with the

his new career, he was giving a speech at a Cutco conference.

loss of a child. He learned taking adversity and turning it into

It was a special moment for him when he received a standing

advantage. The manager at Cutco who inspired him taught

ovation from the audience. However, as fate would have it,

him his five-minute rule.

Elrod was involved in an accident on his way home from the conference. He was driving home in his brand new car when a drunk driver hit his car head on at a speed of 80mph. His car spun and another car crashed into it directly at his driver’s side door. He broke 11 bones. The pain was too much that he immediately went into a coma.

As soon as he got out of hospital, Elrod was back to work, against doctors’ orders. He immediately participated in a sales contest.

Over a thousand people had participated. He took fourth place.

While he continued working at Cutco, Hal says the seed for motivational speaking had been planted. He wanted to inspire others with his recovery story. He stayed on at Cutco until he

It took rescuers an hour to cut him out of the car. And when they had finally got him out, he bled so profusely he was declared dead. For six minutes, Elrod was practically dead. He was in a coma for six days. During this time, he underwent several surgeries to save his life. He had

hit the hall of fame and then wrote his first book.

The book, Taking Life Head On, became a best seller on Amazon.

He began speaking in colleges and high schools. He taught the ABC’s of taking life head on: A for accepting the things you cannot change; B for being grateful for

significant brain damage and doctors told him and his parents he was likely never going to walk again. His parents were, understandably distraught. Hal was more optimistic. He told them he would be the happiest person in a wheelchair if he never got to walk again. All the same, his focus was on the possibility of walking again.

“Call it a miracle, call it what you want.

everything you have and C for creating “Call it a miracle, call it what you

consistent progress towards the life of

want. But it was a week later,

your dreams.

three weeks after the crash… that I took my first step. And doctors actually came back with X-rays and they literally could hardly explain it. They thought I was in denial because I was so happy,” Elrod explains.

But it was a week later, three weeks after the crash… that I took my first step. And doctors actually came back with X-rays and they literally could hardly explain it. They thought I was in denial because I was so happy,” Elrod explains.

Hal Elrod says when something goes wrong his five-minute rule helps him. This rule states when something goes wrong, it is okay to be negative, but not for more than five minutes.

He says when something goes wrong, he sets his timer on his phone and for five minutes allows himself to complain, vent out and mourn about it. After the five minutes, he moves on after saying what he calls the magic words: can’t change it.

His life as a life coach had kicked off.

He went ahead to achieve tremendous success. Soon, his coaching practice had a coaching program with over 200 coaching members. The big turning point in his life was still ahead of him. In the 2008 economic crash in the US, his financial life seemed to have followed suit. He lost over half of his income, he couldn’t pay his bills and he lost

his house. He also stopped exercising and got in his worst physical shape. His emotional state was no better. He was depressed and suicidal.

Hal decided to confess to a friend how bad his life had got.

His friend advised him to start going for a run every morning listening to a podcast or an audio book with teachings on strategies to improve his life and business. While he was a bit hesitant, he gathered the courage to do it. What he did not know was this run would become the most defining moment

Elrod had two mentors who shaped his thinking growing up.

of his life. He, while on the run heard a quote by Jim Rohn:

One was his parents and the other was his manager at Cutco.

“Your level of success will seldom exceed your level of person-

He says he watched his parents deal with the loss of a child.

al development because success is something you attract by

His little sister, Amery died at just one and a half years old. Elrod

the person you become.”

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Elrod realized he was not dedicating time every day to his person-

the things you need to achieve each day. Hal defines success as

al development; therefore, he was not becoming the person

freedom to do what you want, when you want with whomev-

he needed to become to create the life he wanted. This is how

er you want. If he was to interview three successful people,

he created his ‘Miracle Morning’. This morning routine changed

he says he would interview Tony Robins, Eben Pagen and Will

his life. In just two months, he almost tripled his income and

Smith. Hal says his mission is changing people’s lives with his

went from being in his worst physical shape to training for and

Miracle Morning.

running a 52 mile ultra-marathon. The stress and depression were gone. He started sharing his Miracle Morning with his clients and wrote ‘The Miracle Morning’ book that has become an Amazon bestseller. The Miracle Morning is made up of six practices he has organized into an acronym “Life Savers” to make them memorable. “Savers” is an acronym for Silence, Affirmations, Visualization, Exercise, Reading, and Scribing.

Silence involves prayer or meditation. Affirmations are written statements that articulate what you want; why you want it and what you’re committed to doing to ensure that you achieve it. Visualization involves seeing clearly in your mind what you want to achieve. Exercise in the morning elevates your mood

According to Hal, the three most important questions to ask a mentor are: • What fears have you overcome and how did you overcome them?

• What is your number one key to success?

• If you were me, what’s the first thing that you would do?

Elrod says people with a world-class mentality are constantly improving while the average person is just trying to get by. To transition from the average mentality to a world-class mentality, Hal says people should put more effort into becoming more rather than doing more.

and energy levels for the rest of the day. Reading transforma-

While there are many lessons people can draw from his story,

tional books will help you take certain areas of your life to the

Hall believes the greatest lesson should be this: Love the life you

next level. Scribing is journaling what you are grateful for and

have while you create the life of your dreams.

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Photography

FASHION / PRODUCT COMMERICAL/ LIFESTYLE Trevor Way is a professional photographer, specializing in lifestyle, fashion, product, commercial and portrait photography. He is available for nationwide travel for your photography needs. Call or email today.

(828) 406-8236

www.TrevorWayPhotography.com

Trevor Way

Phoenix, AZ TrevorWayPhotography@Gmail.com

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