WORLDHORSESPORT FRANCHISE CONCEPT
HORSES Over the past millenaries horses have been man’s partner of power. Only the one who possessed and dominated his horses was able to hunt and win on the battlefield. The love for horses and the desire to possess them lies in our blood. This love will never fade‌
BECOME THE NO. 1 PUBLISHER IN YOUR COUNTRY with the WorldHorseSport Franchise Concept in the field of horse sport ! WorldHorseSport has established itself as the No 1 online multimedia platform for horses and horse sport aficionados. This growing interest led the WorldHorseSport public company, Switzerland to envisage the growth of the platform on a global level: “We were pleased to realise that our platform has encountered an immense success within a short period of time. Being technologically, content wise and on the commercial side the most advanced platform of the kind, we decided to go global through license agreements, thus permitting our license partners to establish themselves as the No 1 players in the field of horse sport. in their country within a few weeks.
HORSE SPORT MARKET SIZE GERMANY 1.1. Mio horses 1.6. Mio active riders 11 Mio people in Germany love horses and the sport 300.000 people are working in the horse sport industry In more than 10.000 companies Market size: â‚Ź 5 Billion / year The Internet is booming. The homepage of the German Horse Sport Federation counted 2.831.742 visitors in 2010.
WORLDWIDE 60 Mio horses
CHINA 6.3 Mio horses
REVENUE STRUCTURE OF THE HORSE MARKET Horse riders are ranged in the highest income classes, before golf players. Horse sport aficionados are used to the finest luxury in all areas. Hence publications specialising in horse sport represent the perfect marketing platform and tool to promote any kind of luxury good. Source : German HorseSport Federation
WORLDHORSESPORT SUPPORT TO ITS LICENSE PARTNERS
International editorial content produced by WHS head office ranging between 50 and 100% according to the needs of the licensee; International visits of the WHS site which will lead the user to his country site; Immediate presence in the market and pole position; A global partner network and excellent collaboration with our partners;
The transfer of know-how;
WHS ongoing technical support;
WHS marketing tools;
WHS online magazine;
Top Google ranking.
WORLDHORSESPORT AVAILABLE FRANCHISE PRODUCTS WHS licensed products:
Show jumping Polo Dressage _________________________________________________________________ 1.
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Horse Racing
WHS ONLINE PORTAL WITH COMMUNITY AND LUXURY SHOP
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WHS MAGAZINES AVAILABLE AS PRINT AND ONLINE EDITION CONTENT DELIVERED TO THE LICENSEE IN ENGLISH
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IP TV ONLINE VIDEO PORTAL - THE STATION IS ALSO AVAILABLE ON I-PAD I-PHONE AND TO STREAM ON TELEVISION OVER THE APPLE TV - BOX
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ONLINE BETTING STATION COMMING IN 2012
FRANCHISE PRODUCTS 1. ONLINE PORTAL The online portal is a rapid news portal, which informs your target on ongoing tournaments, players, results, and includes short video links. 80 % of the content is international and delivered by WHS. 20 % of the content will be produced by the national franchisee. The content delivered in English will be translated into the national language. The online portal is presently used by WHS to promote individual homepages and luxury horse journeys (Polo, races and adventure trips) MARKET PLACE The portal disposes of a market place where the community can place horses, real estate and/or trailers / jobs etc ... LUXURY SHOP The portal disposes of a shop where equipment, saddles, clothes and food as well as homepages and further online solutions can be purchased. COMMUNITY (20.12.2011) We are presently planning and implementing the grouping of an international horse aficionados community. This community will enable to establish and maintain contacts with riders, breeders, holders of stallions, polo players, educators (similar to Facebook) for international horse sport fans. INCOME OPPORTUNITIES 1. Advertising managed by an agency 2. Online banners 3. Affiliate advertising 4. Advertising platform for users (horses, trucks, trailers, etc ‌) 5. WHS Shop 6. Product placement on the WHS market place 7. Fee for placing polo courses and tickets to events 8. Selling of WHS product line such as online solutions for the horse sport industry (SchockemÜhle, the biggest stallion station in the world, and the Swiss National Team trust on the WHS experienced online solutions. International luxury travel product line for horse lovers. Coming soon: WHS horse care product line, cosmetic line for riders, feeding line for sport horses.
FRANCHISE PRODUCTS 2. PRINT AND ONLINE MAGAZINE STRONG ONLINE MAGAZINE with 419.207 page views and 4 editions per year. The future lies in the online magazine: No print, distribution or mailing costs; High-end targeted online distribution. It is easily found on a worldwide basis and can conveniently be distributed over Facebook and Google campaigns - nationally and internationally. It is the ideal tool to sell own products like homepages, journeys and the WHS brand. Outstanding VIP magazine to be sent to “friends� and user-community members.
PRINT MAGAZINE 82 pages with international horse sport content 4 editions per year It is the perfect medium for advertisers from any luxury area.
INCOME OPPORTUNITIES Advertising through the online magazine Sales the online magazine Cross selling WHS Product Line Advertising print magazine Sales the print magazine Cross selling the WHS Product Line
FRANCHISE PRODUCTS 3. ONLINE TV STATION IN HD-QUALITY FOR THE INTERNATIONAL HORSE SPORT Top worldwide features: 50 polo events 40 Show jumping events 40 Horse races 10 Horse auctions 100 Stallions Reports (on our journeys) Online marketing reports related to horse sport (our products) Horse riding fashion shows Reports on fairs and shows New operation methods News from the veterinaries Information on how to deal with problem horses Product placement Trucks and Trailers Training with international Top Trainers
Please contact our Communication Consultant for further informations:
Rouden & Partners Ltd. Mrs. Suzanne Rouden Stadthausgasse 18 CH - 4051 Basel T +41 61 2799810; F +41 61 279 9818 contact@roudenpartners.com www.roudenpartners.com Skype: roudenpartnersltd.