1 minute read
Stewards of the Sea Campaign
In support of the WMU Endowment Fund efforts, the Stewards of the Sea campaign aims to achieve the strategic objective of long-term financial stability, independence and sustainability of the University as well as to augment WMU’s capacity to provide education, training, research, scholarship and capacity building in maritime and ocean related matters for government officials and industry stakeholders, particularly those in developing countries.
Supported by the Endowment Fund Committees, the University devised
an Institutional Advancement and Communications Plan as the basis for strategic and systematic engagement with potential donors across a range of funding opportunities, including giving to the WMU Endowment Fund. In addition, the WMU Business Case brochure titled “Stewards of the Sea” was developed as one of the communication tools in support of fundraising efforts. The implementation of the Stewards of the Sea campaign was developed in 2018 and will be pursued in 2022 and beyond.