A NEWINGTON POP Channels’

We look for anything that pops; anything with that vibration to it, that energy, and anything that’s funny—it keeps them hooked in. Franchises are very important for us. Anything that already has built-in recognition and nostalgia that appeals to parents for co-viewing. We ask ourselves, Would you sit and watch that with your child? We always look for content that has diversity embedded within it. It’s so important to reflect our audience within our content. We’re finding that there’s so much more out there now that fulfills that criteria and in many different and authentic ways. That’s positive to see, and it’s always front of mind for us when shortlisting content.”