THE DECISIONMAKERS

Sky Kids’ Lucy Murphy, Paramount U.K. & Ireland’s Louise Bucknole, TFO’s Marianne Lambert and Future Today’s David Di Lorenzo articulated their acquisition strategies. Read the recap here.

We’ve been focusing on live-action series, trying to find more movies for our audience; things that will bring the family together. ”

—David Di Lorenzo

We need to make sure there’s a balance of premium shows that we do have exclusivity for and franchises that may be on more than one platform.” —Lucy

Murphy

We’re always looking for innovation. How can we make them learn a little bit as they are having fun?”

—Marianne Lambert

We’re looking for killer, not filler. We want the shows that are going to stand out. What will make the kids draw the picture, hum the theme tune and play based on that show? They’re always going to be the winners for us.”

—Louise Bucknole