beauty OCTOBER 2015 | COSMOPROF ASIA HK SPECIAL EDITION
The Cosmetic, Perfumery & Make-Up Magazine
Style Speak! BE BEAUTIFUL!
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& FASHION WORLD
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OCTOBER 2015 | COSMOPROF ASIA HK SPECIAL EDITION
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Welcome to Cosmoprof Asia Hong Kong Cosmoprof Asia, the largest international beauty trade fair in Asia, will celebrate its 20th anniversary in Hong Kong this November! Over the last two decades, Cosmoprof Asia has expanded in importance and in size, having grown four times bigger since its inception in 1996. Spot on Beauty, this strategic launchpad for new products returns following its success in 2014. An area of 3,700 square meters showcases the latest launches in cosmetics, skincare, nail and hair. Occupying the Convention Hall at the first level of the Hong Kong Convention & Exhibition Centre, Spot On Beauty is easily accessible from the Harbour Road main entrance. BOUTIQUE Beauty Sampling Shop Following the success of last year, the charity initiative Boutique will be back: visitors can handpick a selection of travel-sized product samples sponsored by 20 exhibitors, to be presented in a customised gift box, for a minimum donation of HKD100. All proceeds will go to The Women’s Foundation. Boutique is located inside the Spot on Beauty area, at Convention Hall. More Trends to Discover Inside Spot on Beauty, a new thematic zone called "Discover Trends" is introduced this year. Focusing on emerging market’s segments, Discover Trends area will host a selected group of beauty suppliers presenting innovative men’s beauty products, natural and organic products and baby care products.
Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar
MADE IN GERMANY LIMITED EDITION
MALU WILZ Beauté As part of the well-kown german ARTDECO Cosmetic Group, MALU WILZ Beauté and AMERICAN NAILS guarantees you long-term success at the highest level. MALU WILZ Beauté is a German skin care and color cosmetics brand. It offers professional high-quality products to support and regenerate the skin from the inside and an exclusive, long-lasting decorative line to underline your beauty on the outside. MALU WILZ Beauté is the brand of choice for beauty professionals and make up artists around the world. Get to know the MALU WILZ Beauté products and find the best skin care program for a beautiful and healthy complexion. From products with highlyeffective hyaluronic acid, which deeply moisturize the skin, to regeneration cream and an elixir with particles of pure gold – you can find the perfect match for your needs. The color cosmetics line by MALU WILZ Beauté offers the perfect balance between timeless beauty accessories and an always up to date color palette, inspired by the fashion metropolises of the world. Extremely long-lasting, with optimal skin tolerance and easy application - experience quality made in Germany! AMERICAN NAILS, one of the first providers of professional sculpted-nail products in Germany, has more than 30 years of experience. This solid expertise is reflected in every AMERICAN NAILS product. All of our products are constantly being reworked and further developed. The highest quality standards form the basis for easy-to-use products that are very long-lasting. There is only one product we couldn’t improve on: our 1- PHASE GEL, a favorite among nail designers. Whether you are a professional or a beginner, this gel is suitable for everyone. Our range only includes the products you really need for ultra-professional work. With a clearly organized, price-conscious range, we focus on the products that you use in your studio every day. All customer requests can be fulfilled quickly and easily, because your time is valuable. An on-trend color palette helps you offer your customers the variety they want to see from your studio.
Beauty & Fashion World | Cosmoprof Asia HK 2015 | 4
Our extensive training programs help you access the exciting world of nail design through our basic seminars. Workshops and further education seminars help you deepen your technical knowledge, focus on a specialization, and expand your treatment offerings in a lucrative way.
YOUR PARTNER YOUR PARTNER FOR PROFESSIONAL BEAUTICIANS FOR PROFESSIONAL BEAUTICIANS FOR PROFESSIONAL BEAUTICIANS
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FIND OUT MORE: FIND OUT MORE: FIND OUT MORE: www.maluwilz.de · www.american-nails.com
www.maluwilz.de · www.american-nails.com www.maluwilz.de · www.american-nails.com Visit us at COSMOPROF ASIA HONG KONG Visit us at COSMOPROF ASIA HONG KONG November · ASIA BoothHONG 1E - L3C Visit11 us -at13 COSMOPROF KONG 11 - 13 November · Booth 1E - L3C 11 - 13 November · Booth 1E - L3C
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Beauty & Fashion World | Cosmoprof Asia HK 2015 | 4
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Acca Kappa presents Styling Brushes Disentangles wet hair before styling
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cca Kappa, a historic brand of excellence that excels in creating professional brushes, now presents a wide range of disentangle styling brushes for wet hair. The classic range of disentangle brushes from Acca Kappa form an essential part of your hair styling kit. Featuring an ergonomically designed handle in kotibé wood with superior finishing, the brushes work on wet hair to detangle and provide shine. The heat resistant nylon pins with resin ball tips or with natural bristles reinforced with nylon work perfectly on the hair without damaging them in their delicate state. The large quantity of resilient and soft nylon pins allow for disentangling of hair, without snagging or breakage. Purposely designed for brushing wet hair before styling, the brushes also add volume to blowdry finishes.
designed to meet the needs of professional hairstylists. Its selection of materials, attention to detail and ongoing research, in collaboration with the world’s top hairdressing salons are the cornerstones of its business philosophy. The use of first-rate materials combined with workmanship techniques passed down through the ages guarantees the quality of Acca Kappa Professional brushes. Professional Acca Kappa brushes are divided into several series of products, each designed to meet the different needs of hairdressers.
Availability: Available in two different styles. Length 22cm Price: Rs. 1275 onwards Acca Kappa Styling Brushes are available through regular distribution channel or Headstart International at info@headstartinternational.in About Acca Kappa Acca Kappa is the trade name used by H. Krüll & C. since 1869 for the production of its renowned quality brushes. The Acca Kappa Professional collection is a complete collection of hairbrushes, combs and make-up brushes. Exclusively made in Italy, Acca Kappa is 8 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
Cosmétique Marine | 1962
2 PATENTS + 7 EXCLUSIVE MARINE COMPLEXES
Radiance & health
for my skin
Existing Production facility
CUBE 01 / SECOND Production facility
United Brands Innovative Cosmetics from Germany
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nited Brands Marketing GmbH (United Brands), is a family-owned PRIVATE LABEL/OEM GERMAN MANUFACTURER. Over 27 years of experience and know-how are behind its wide range of products - liquid liner pens, such as liquid Eyeliner pens, Eyebrow pens, Lipliner pens, Lip Stain pens and many more. The company stands for high quality, innovation and boldness. Quite predictably this is appreciated by its partners. As a result, especially during the last years, United Brands went through a period of intensive growth. In 2011, its
production space and capacity have been increased by acquiring a new factory space and custom-made cosmetic machines, which offer latest technology in filling, assembling and printing. In 2015, an additional building (600 m²) was constructed to allow the expansion of the already 1,750 m² existing production facility. With the increasing number of motivated and hard-working employees, United Brands is growing exponentially and has established itself as a reliable partner in the cosmetic industry.
NOT YOUR COMMON BLACK EYELINER
MIRACULOUS LASH GROWTH EYELINER Night & Day
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nited Brands has officially announced its newest Eyeliner collection, which combines “black shiny texture, unique shapes and strong definition“. The collection features three newly developed felt tips, each with incredibly eye-catching shape. All of them allow unique application possibilities, perfect flow and color distribution. The extremely black formula that comes along is smudge-proof, lasts over 8 hours and has a shiny finish. The aim of this new collection is to bring the standard Liquid Eyeliner to a higher level. As makeup demands are changing faster than ever, beauty brands that are one step ahead will manage to stay on top and enjoy their success. Before introducing all novelties to the world, United Brands introduces them to its most loyal clients. In this way, the makeup brands have the possibility to flagship these trends, which is only one of the many perks of working with UBM. “You will never get tired of trying new styles with our exclusive new tips and formula, designed to spice up your eyeliner game” 10 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
nited Brands is proud to introduce its latest innovation for stimulating lash growth. It is a double-ended eyeliner with two-chamber system.
On the one end the black formula, enriched with MILLACIN extract, fortifies the lash follicles and helps to achieve natural longer eyelashes. This eyeliner side contains a special formula which takes care of your lashes during the day. By night, one can continue the treatment by applying the transparent active serum. • Volume enhancer • Helps to achieve maximum length • Easy to apply • Clinically tested “You don't have to choose anymore between wearing your makeup or using lash grow treatments. Get your dream lashes without artificial extension!”
W O R L D N O V E LT I E S 2 0 1 5 United Brands designed new unique applicators to meet the next season’s make up trends. Our 100% MADE IN GERMANY quality, added to our unlimited possibilities of packaging and color, will make your line like no other. Come to us with your vision and we will turn it into reality!
PRIVATE LABEL / OEM COSMETIC PEN MANUFACTURER COLOGNE • GERMANY | WWW.U-B-M.COM
www.tana-cosmetics.de | info@tana-cosmetics.de
Detox yourself post Diwali with the MyGreens Cleanse Package
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hese cold pressed juices are a quick fix for your post festive cleansing
The festival of Diwali reminds us of a season of joy, splendor, happiness and most importantly endless celebration and decadent delicacies. It’s the time of the year when friends and families get together and celebrate the festival of lights. In the midst of rejoicing Diwali, we often tend to binge on sweets and fried foods that are high on calories, making it common for people to feel guilty once the festive high wears off. MyGreens, cold pressed juices give
you the opportunity to detox yourself with their special cleanse programs. Cleansing your body with a right mix of nutrient full fruit, vegetable and superfood juices helps your body recover and bounce back with energy. The cleanse program is designed by some of country’s best nutritionists, to gently purify your body and help flush toxins out. Cleanse is a pre designed program, where the meals are replaced by a juice diet for 1 to 3 days. The package has 3 types of cleanses - beginners, intermediate and advanced and can be ordered at www.mygreens.com. Making it the most convenient way to reboot
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yourself, MyGreens will deliver the juices at your doorstep without any delivery cost. The prices start from INR 1300 up to INR 4200 depending upon the duration and types of cleanse. Founded by two life-long friends Anurag Mishra and Rohan Gupta, towards their joint passion for health and fitness, these juices are more than just deliciously crafted, natural, raw juices full of
vitality. MyGreeens Cold Pressed juices provide significant amount nutrition, minerals and enzymes. As there is no heating or oxidation involved in extracting, the nutrient value stays intact and also keeps the flavours closest to their natural forms.
Essence All About Chocolates eyeshadow palette To create fashion with shades of brown Essence, Europe’s no.1 colour cosmetic brand, launches a Chocolate inspired Essence All AboutChocolates Eyeshadow palette.Get gorgeous eyes and create varied looks for any occasion.It contains six wearable shades that includes two shimmery highlighters – twolight brown and two brown shades. All colours in the palette, blend well and have a silky, smooth texture containing shimmer, matt and metallic effects. With the addition of this new eyeshadow to its kitty, Essence cosmetics now have a wide range of 16 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
over four vibrant eyeshadow palettes. So stock up the all new palettes that has something vibrant in all its shades! Also available: All About Candies Eyeshadow All About Nude Eyeshadow All About Paradise Eyeshadow All About Sunrise Eyeshadow Priced at Rs. 399 each, these palettes are available through select retail outlets across India or Headstart International at info@headstartinternational.in. About essence Europe’s no.1 cosmetic brand gives
one an easy access to great products that inspire one to express oneself with style, confidence and fun! They say NO to animal testing and YES to quality, with prices affordable enough to try a new look whenever one wants. With a full range of breakthrough beauty products and the season’s hottest colors and formulas, girls can look great and feel great too!
Keep your hair high with KEVIN.MURPHY ANTI.GRAVIT A weightless treatment for oil free volume and shine
KEVIN.MURPHY ANTI.GRAVITY treatment, with its style holding properties creates looks that truly defies gravity!
KEVIN.MURPHY, the global leader in hair care known for its fashion forward hair care products, brings to you ANTI.GRAVITY treatment. This range will give the hair weightless volume with an oil free shine. KEVIN.MURPHY ANTI.GRAVITY and KEVIN.MURPHY ANTI.GRAVITY.SPRAY is a non-greasy formula that reinforces body and gives a smooth texture to all hair types with a longlasting hold to hairdos!
Price ANTI.GRAVITY Rs. 2,975/ for 150ml ANTI.GRAVITY.SPRAY Rs. 2,975/ for 150ml Availability: KEVIN.MURPHY products are available in India through distribution channel or Headstart International at info@headstartinternational.in.
ANTI.GRAVITY lotion is an oil free volumnizer and texturizer that adds thickness to the hair instantly. This multipurpose treatment product leaves no residue on the hair, and doesn’t make the hair greasy. ANTI.GRAVITY helps hold hair style for long, whether they are curled or blown out. It also removes flyaways while adding strength. An excellent texturizer, infused with honey extracts and Lavender Water, adds body to the tresses and avoids limpness, while sealing in moisture. It also softens hair, adds flexibility and balances the oil content on scalp. ANTI.GRAVITY.SPRAY is a nonaerosol weightless spray that adds volume and reinforces shine on the manes. Infused with organic Lavender Hydrosol, it helps to achieve body and a long-lasting hold. This ultra-light spray is for all hair types and offers extreme heat protection. If one needs to create sleek volume with amplified shine, spray it on damp hair before styling.
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FACES Cosmetics redefines smoothness with the new Ultime Pro Lip Crayon
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adies, its that time of the year when you need to cheer! Adorn the new you as FACES Cosmetics brings the most breathtaking launch of the season, FACES Ultime Pro Lip Crayons. Pout your way in statement shades with these creamy luxe lip crayons that adds just the right amount of zing to your look. Featuring timeless matte shades with addicting color and intense hydration, FACES Ultime Pro Lip Crayons are your perfect makeup companion. FACES Ultime Pro lip Crayon may remind you of the crayons we grew up playing with, but this innovation of smooth lip color in crayon form helps you dress up your lips in a flash of a second even without a mirror! And guess what, the fun doubles with the latest technology in crayon format that works both as a lip pencil and a lipstick. Another one of the many firsts from FACES is the Starry matte finish focusing on subtle glam for that extra luxe. A first in India, starry matte finish smoothly glazes your lips with a touch of glitter, and is sure to become your obsession. From beautiful nudes to striking reds, to shades of pinks and corals, there’s a shade for everyone. Available in two different finishes, FACES Ultime Pro Lip Crayon comes in four super hot shades of starry matte with light shimmer inspired from the runway makeup, and six sizzling shades of matte with vibrant hues inspired from the international fashion trends. These flattering lip colors that exude ultimate feminine strength are sure to turn heads.
In addition, the velvety texture of FACES Ultime Pro Lip Crayon helps the crayon glides effortlessly on the lips for a rich, creamy look in just one stroke. This lush, long lasting lipstick also gives you complete coverage for smooth and supple lips, while being super comfortable on lips. A waterproof formulation, FACES Ultime Pro Lip Crayon is also dermatologically tested and paraben free, and hence complete safe on your lips. What's more is that its long lasting stay ensures you do not have to do multiple touch-ups! Go bold as the irresistible FACES Ultime Pro lip Crayons is now here! What’s better is that we give you your very own sharpner worth Rs.125 absolutely free. So, glam your way and redefine smoothness – of course we are talking about your lips! Price: Rs. 799 Available in 10 shades: FACES ULTIME PRO STARRY MATTE LIP CRAYON- Obsession FACES ULTIME PRO STARRY MATTE LIP CRAYON- Hot Wired FACES ULTIME PRO STARRY MATTE LIP CRAYON- Sugar Coated FACES ULTIME PRO STARRY MATTE LIP CRAYON- Lasting Kiss FACES ULTIME PRO MATTE LIP CRAYON- Really Rust FACES ULTIME PRO MATTE LIP CRAYON- Peach Me FACES ULTIME PRO MATTE LIP CRAYON- Wrapped Up FACES ULTIME PRO MATTE LIP CRAYON- Irresistible Pink FACES ULTIME PRO MATTE LIP CRAYON- Smokin' Hot
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FACES ULTIME PRO MATTE LIP CRAYON- Midnight Rose About FACES CANADA FACES Cosmetics, with a proud Canadian heritage spanning 40 years, offers an exclusive line of makeup, skincare products and make-up accessories offering over 300 stunning products in India. Headquartered in Toronto, Canada since being established in 1974, FACES now has a steadily growing international presence. With a reputation for ontrend beauty and premium products, FACES offers unparalleled variety in its products at attractive price points. The brand is known for its unique product innovations and formulations. Combining international cosmetic technology with a comprehensive understanding of the needs of an Indian woman, FACES continuously innovates to offer a wide range of high performance and world
class cosmetics. FACES Cosmetics stores across the globe celebrate vanity through internationally acclaimed makeup, skincare and beauty accessory products with exciting promotions, free make-overs, trendspotting, beauty advice and a lot more at the store. FACES has already been making a splash across most major cities in India, with 24 exclusive beauty stores in major metros and Tier I cities. The bang-on-trend, FACES color cosmetics are also available in over 450 cosmetic retail stores and in select modern trade outlets of Shopper’s Stop, Lifestyle and New U. FACES cosmetics can also be bought online through a number of e-commerce portals such asflipkart.com, nykaa.com, purplle.com, and shoppersstop.com. For more information log on to: www.faces-india.com
f o o d & h e a l t h
Top 10 foods for gorgeous skin and hair
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ant to get that perfect radiance on your face? What you eat actually leaves an impact on your skin. Hectic schedules might leave you with that dull face that lacks luster. But don’t worry, read on to know what you should eat for that clear, healthy and glowing skin. Blueberries: Yes, eating a cup full of blueberries can provide benefits like a glowing skin, healthy and shiny hair and it is even good for your eyes. Spinach: Spinach is good for skin as it is useful to clear up acne. It contains various nutrients and vitamins like vitamin A, C, E, and K that are good for your skin. Tomatoes: Tomatoes basically have an antiageing affect on our body as they contain antioxidant lycopene which is easily absorbed by our body thereby leaving you with a
healthy skin and hair. Salmon: Salmon is a rich source of Omega-3 fatty acids that protect the skin from sun exposure thereby providing radiance and glow to the skin. Walnuts: Walnuts contain Omega-3 fatty acids, that help in strengthening of skin cells thereby locking the moisture and leaving you with a glowing healthy skin. Gorging upon a handful of walnuts can also help in reducing wrinkles and fine lines. Yoghurt: Yoghurt is a natural source of probiotic and excellent food for your face as it is effective in treating acne, eczema, dandruff and other problems to some extent. Green Tea: Green tea as we all know contains a good amount of antioxidants which when gets absorbed in the body, leaves you with that healthy glow. Red Meat: Red meat is a storehouse of zinc and
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proteins and can therefore help in the treatment of acne. Green beans: They are a rich source of silicon which help in better growth of hair and healthy nails. Kiwis: Kiwis are a rich source of Vitamin C which help main a firm skin thereby keeping wrinkles at bay, This wonder fruit to contains antioxidants that keeps the skin healthy.
Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com
Quadpack launches a new 3 Mesh Foamer
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he 3 Mesh Foamer from Quadpack Group uses Apollo’s patented technology, designed with different meshes, to produce a greater volume of rich, luxurious foam that spreads easily onto the skin. The new high-tech pump empowers the user to transform liquid formulas at a single press. The foamer has been constructed with three fine meshes. The liquid formula is forced through each of these in order to obtain smaller bubbles. “The resulting foam is therefore velvety soft rather than soapy, as well as more voluminous. In addition, the richness of the foam
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lasts longer before turning back to liquid,” claims the comany As with all Apollo pumps, all metal parts are removed from the product path, for greater formula integrity. “The 3 Mesh Foamer is ideal for liquid and semi-liquid formulas that need a finer, richer foam quality than that offered by ordinary foamers. These might include facial cleansers, self-tanning foam or high-end hair mousse.” Available with 150ml and 200ml bottles in HDPE or PET, the foamer can be decorated using colour-matching, silk-screening, hotstamping or metallisation. Aluminium collars or matt mould caps can also be added to produce a pack that is both attractive and high performance.
f i t n e s s | c a r e
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on’t go on a diet . . . successful slimming is more likely to be achieved by subtle changes in your eating habits and lifestyle. Changes that you can live with and come to enjoy. Eat slowly and you’ll eat less . . . put your knife and fork down between mouthfuls, sip water with your meals and take smaller bites. It takes a while for your body to recognise that it’s had enough food - the slower you can eat, the less you’ll want. Don’t feel like you have to ‘clean your plate’ especially when you’re eating restaurant-sized portions.
Top 10 Slimming Tips
Don’t ban any foods . . . from your slimming plan – especially things you like. Enjoy a small portion from time to time. Banning foods is a sure-fire way to make you crave them. Visualise how you’re going to look . . . when you reach your slimming goal. What will you be doing? How will you feel? What clothes will be in your wardrobe? Never give up . . . on a goal because of the time it’s going to take to get there – the time will pass anyway. Keep a food diary . . . preferably calorie counted. It will enable you to identify which foods/drinks you need to have a bit less of; times/circumstances when you’re likely to over-eat, and whether you’re getting a varied diet with enough fruit and veg. Don’t go shopping . . . when you’re hungry – if you buy it, you’ll most likely end up eating it. Most of us hate throwing food away. Be nice to yourself . . . if you have a bad day, don’t beat yourself up. Congratulate yourself on how many good days you’ve had and realise that one bad day isn’t going to spoil it all. Get some exercise . . .successful slimmers tend to make exercise part of their plan. It doesn’t have to be hard – even 20-30 minutes of fairly brisk walking a day will pay dividends. Add two weekly sessions of resistance training (which helps you burn more calories even whilst you're asleep) and you’ll be looking great that much quicker. Every little helps – look for opportunities to be more active in your daily life. Reward yourself . . . give yourself a treat for each pound and stone you lose. New clothes make a great incentive when you’re slimming – you could put £x per pound lost into a secret stash! 28 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
LPG Systems Launches New Endermologie® Cellular Regeneration Treatment AT COSMOPROF ASIA actors is ruthless, now faces a new challenge. Customers, with less time on their hands, are now seeking effective, fast, on the go and “no appointment needed” treatments. LPG technology enables centers to provide customers with 100% natural high value added slimming and anti-aging treatments, in total respect of their skin.
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s the world leader in aesthetic medical devices market, LPG Systems never stopped surprising Cosmoprof Asia attendees with innovative technologies and ideas. Read this interview if you want to know more… For those who don’t know LPG, can you tell us your story and which beauty market sectors it serves? Almost 30 years ago, LPG launched the first natural, nonaggressive and non-invasive solution to help us all live in harmony with our bodies. Our patented technologies for connective tissue treatment continue to evolve and surprise us with their positive effects on both health and beauty. This is how we start. Today LPG serves many actors of the beauty market, of course beauty salons, spas, perfumeries, and hair salons, but also medical aesthetics practices. What do you think are some of most interesting aspects of the particular beauty sector you serve today? What are the challenges? The beauty market, where competition between all the 30 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
What makes your company’s products and services unique? Because we work hard to back our claims, the effectiveness of LPG technology is proven by 130 scientific studies. Furthermore, our treatment heads are patented with the “Motorized Pulsating Flaps” patent for the face and the “Independent Motorized Rollers” for the body. All this makes our “Made in France” technology unique. Are there any particular new technologies, or ideas on showcasing at Cosmoprof Asia 2015? 07.Endermologie-HDWe will of course be presenting our full product range at Cosmoprof Asia 2015. However, we will be focusing on our latest technical innovation, New Endermologie® Cellular Regeneration Treatment. It proposes an ecological approach to anti-aging in 3 acts with proven and visible results in only 1 session of 1h15: - Detoxify the cellular environment - Wake-up the youth cells
- Boost the skin’s ecosystem The protocol includes face, neck and hands treatments and is completed by the New Anti-Aging Renewal Serum. We invite all industry people to visit our stand 3E-J2A at Cosmoprof Asia to experience the power of this new treatment and learn more! What are the next steps of company development? Extensive research and development is currently underway to ensure LPG’s technological leadership. We already have an unparalleled worldwide recognition for cares in treatment rooms and we are now looking for new opportunities. We are developing aesthetic services without cabin constraint! We will provide a turnkey beauty concept for pharmacies, hair salons, perfumeries… Rest assured the best is still to come!
healthy hairs?
YOU HAVE??
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air is probably a woman's most important feature. Signs of thinning hair can take the sail out of almost any woman's day. It may seem vain to pay so much attention to hair, but signs of thinning hair are really the first signals of such conditions as hormonal imbalance, vitamin deficiency, excessive stress or poor nutrition, all symptoms of declining health status. Paying attention to hair can reveal developing conditions before they get out of control. When you have restored your hair to a full head of vibrant healthy strands, chances are the rest of your body will also exhibit vibrant health.
Nutritional deficiencies may be signaled by thinning hair Your hair loss may be caused by vitamin D deficiency. Studies show that a large segment of the American population is deficient in this essential nutrient, with hair loss being one of the primary symptoms of this deficiency. The vitamin D receptor (VDR) is expressed in numerous cells and tissues of the body, including the skin. Studies of mice and humans lacking these functional receptors have demonstrated that absence of the VDR leads to the development of alopecia, a fancy word for hair loss. Hair loss may be an early warning that you are at risk of other maladies linked to a deficiency of vitamin D. The list includes diabetes, high
blood pressure, stroke, heart disease, depression, multiple sclerosis, gum disease, seasonal influenza and tuberculosis. Lack of exposure to the sun almost guarantees vitamin D deficiency. Researchers have mapped the U.S. and found that the farther north a person lives, the more likely she is to have vitamin D deficiency. If access to the sun is not an option, supplementing vitamin D with cod liver oil, or capsules of D3 will help. It is now suggested that women receive a minimum of 2,000 units of vitamin D per day. Many cutting edge practioners advocate 10,000 units per day, the amount obtained from a day wearing a bathing suit in the summer sun. Omega 3 fatty acids affect the
biological process of vitamin D. They are responsible for producing cholesterol and at the same time for removing its excess, as well as for most other bodily functions. In order to manufacture vitamin D, the body needs cholesterol. If the diet does not contain enough essential fatty acids, the body can't produce its own vitamin D. In addition to containing usable vitamin D, cod liver oil also provides omega 3 fatty acids. Hair loss may also be the result of deficiencies of the amino acid lysine, copper, and zinc. However, if your diet is comprised of a wide selection of whole foods including daily servings of fresh vegetables and fruits, this may not be the cause continued on p.34
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of your hair loss, especially if you are getting enough protein. Hair stands are composed of protein, but if the diet is short on it, the wisdom of the body will divert its use from making hair to sustaining more necessary bodily functions. Taking a whole food supplement such as bee pollen, spirulina or chlorella will help with getting and assimilating needed amounts of the full spectrum of nutrients. Thinning hair may reflect hormonal imbalance A woman's hormones can begin to decline and lose balance as early as the 30's. One of the most shocking examples of this imbalance is hair growth appearing on the upper lip or chin, or a coarsening of hair on the rest of the body while the hair on the head thins. This is most likely the result of excessive dihydrotestosterone (DHT) conversion. Although estrogen is the primary hormone of women, they also produce testosterone and other androgens such as DHEA. As the body ages women may begin to convert these androgens to DHT just as men do. Women with a history of polycystic ovarian syndrome tend to have higher levels of testosterone and DHT than other women, and may be more susceptible to this excessive conversion. To find out if hormonal imbalance is causing hair loss, full range hormone testing can be done. Physicians who administer bio-identical hormones can provide this testing, as well as physicians who specialize in anti-aging medicine. If this is not an option, there are reliable laboratories available online that receive specimens of saliva by mail and provide complete hormone testing results. Supplements of saw palmetto prevent the excessive conversion of androgens to DHT. It is an herb that comes from the flowers of a
beautiful palm tree known as saw palmetto or sabal palm. A dosage of one 160 mg. capsule daily should effectively block this conversion and get the hair back on head and off the face. Saw palmetto has been demonstrated to be safe for prolonged use. If hormone testing is not an option, another way to find out if excessive DHT conversion is causing hair loss is to take a saw palmetto supplement for a period of three months. If hair loss stops where you don't want it and starts where you do want it, your question will be answered. Excessive levels of hormonal conversion to DHT are highly associated with prostate abnormalities in men and may be a cause of prostate cancer. Saw palmetto has been documented to increase prostate health. The health effects of this conversion in women are not yet fully documented, yet common sense suggests that reducing excessive levels of DHT in women may be helpful in assuring breast and ovarian health. Declining levels of thyroid hormone can also spark hair loss. It's estimated that forty percent of American women are suffering from significant hair loss related to low thyroid hormones, with redheads particularly at risk. The hormones produced by the thyroid are responsible for metabolism, the sum of all the physical and chemical processes. The thyroid hormones control the efficiency and speed at which cells work. Every cell in the body including the hair depends on proper thyroid function for development. If thyroid production is insufficient, hair growth will slow and hair will eventually thin. Other symptoms of declining thyroid function are dry skin, sensitivity to hot and cold, unexplained weight gain, missing outer third of eyebrows, constipation, brittle nails, high or low
34 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
blood pressure, susceptibility to infections, muscle weakness, osteoporosis, joint or muscle pain, cystic breasts or ovaries, chronic sinusitis, slow heart rate, TMJ syndrome, dental problems, headache, and increased cholesterol levels. This list reveals how critical proper thyroid function is to well being. The good new is that low thyroid can easily be corrected by supplementing the body with bio-identical thyroid hormones. Armour thyroid is the natural form of thyroid hormone. Too much stress can cause hair to thin Hair loss may be the first indication that your stress level is taking a toll on your body. Stress is nothing less than epidemic today, and this high level can actually cause hair loss along with many more serious health problems. Excessive physical or emotional stress associated with illness, injury, and trauma may cause the hair to stop growing and enter a period of dormancy which is followed two or three months later by the hair falling out. When physical or emotional equilibrium is regained, hair will again begin to grow, usually about 6 to 9 months later.
LASAËA - SWISS SCIENCE CARE MODULAR LUXURY SKINCARE FOR ALL SKIN TYPES Discover a whole new skin sensation. LASAËA represents an exclusive line of uniquely effective Swiss-made luxury skincare products backed by science, longstanding industry experience and Swiss know-how. Made in Switzerland Scientific Globally unique modular system Exclusive ingredients from the swiss alps
36 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
MADE IN SWITZERLAND From the ingredients, research, and development to the design, production, and packaging, nothing less than Swiss quality goes into creating LASAËA skincare products. The proof: your radiant, healthy
complexion. MODULARITY PERSONALIZED SKINCARE FOR ALL SKIN TYPES LASAËA’s modular system allows you to customize your skincare
treatment. You assemble the perfect skin care regimen that fits your skin type and unique needs – what you achieve is a perfect dialogue between your skin and LASAËA. HIGH-TECH ADVANCED, SCIENTIFIC, NATURAL LASAËA stands for exclusive, highly effective skincare products that are developed according to advanced techniques and scientific knowhow. The combination of high-
quality research, innovative technologies, and natural ingredients delivers exceptional luxury skincare treatment. ACTIVE SUBSTANCES PREMIUM INGREDIENTS DELIVER UNPARALLED RESULTS LASAËA’s skincare lines are enriched with exclusive active subtances, such as genuine gold particles, diamond powder or edelweiss. More than mere luxury, these natural ingredients possess beneficial
properties that deliver uniquely effective results you can both see and feel. Products Golden Age - REVERSE THE VISIBLE SIGNS OF AGING Brightening - BOLSTER THE SKIN BARRIER WITH DIAMOND POWDER Sensitive - FOR A DIFFERENCE YOU CAN FEEL Clear - SKIN IN PERFECT BALANCE Eyes & Lips - YOUR SMILE SAYS IT ALL Cleansing - GENTLE CLEANSING WITH NATURAL INGREDIENTS
For more information, please contact: Beauty Trading AG, Bernstrasse West 64, 5034 Suhr, Switzerland, www.lasaea.com info@lasaea.com
Beauty & Fashion World | Cosmoprof Asia HK 2015 | 37
COSmOpROF ASIA: nEVER StopS gRowing ExHibitoRS gRowtH
ViSitoRS gRowtH
ExHibition AREA gRowtH (GROSS Sqm) 81,500
60,000
2,362
650 513
1996 2000 2005 2010 2014
18
40,000
38,786
14
25,000
26,172
1,085
22
57,400
45,104 1,633
CountRY pAVilionS gRowtH
14
20,000
14,037
1996 2000 2005 2010 2014
4
1996 2000 2005 2010 2014
1996 2000 2005 2010 2014
20-YEAR LOyALTy AND COmmITmENT CoSmopRof ASiA’S ExHibitoRS SinCE 1996 bEAutiStYlE intERnAtionAl CoRp. (Taiwan) | bio-tHERApEutiC ComputERS ltd. (hong Kong) | CHEung’S HAiR bEAutY Co., ltd (hong Kong) | dE-ligHt EntERpRiSES ltd. (hong Kong) | duEn HuAng (H.K.) Co., ltd. (hong Kong) | ElCoS Co., ltd (Korea) |JEnnY bEAutY CollEgE (hong Kong) | f.S KoREA induStRiES inC. (Korea) | HwAng Sun EntERpRiSE Co., ltd (Taiwan) | mAY’S CompAnY (hong Kong) | piCCA intERnAtionAl Co., ltd (Taiwan) | SHYA HSin plAStiC woRKS Co., ltd (Taiwan) | tAKARA bElmont CoRpoRAtion (Japan).
CountRY pAVilionS SinCE 1996 SpAin
Since the early years, ICEX Spain Trade and Investment has been involved in leading and promoting the Country Pavilion of Spain at Cosmoprof Asia. Nearly 200 different Spanish companies have participated continuously to this show which is a splendid meeting point and an important platform to find new contacts and to promote their business in Asia. Thanks to their perseverance, Spanish companies have become well-known brands in beauty shops and in the best Spas in Asia. ICEX Spain Trade and Investment
uK
uSA
Hong Kong is the world’s 8th largest trading economy and the benefits for UK beauty & cosmetic companies exhibiting at Cosmoprof Asia include it’s geographical location as the ‘gateway’ to the Asia Pacific region and offering a springboard into the Chinese market. Cosmoprof Asia has proved highly successful for numerous UK companies who return again and again to the premier beauty exhibition in Asia. Birmingham Chamber of Commerce
Cosmoprof Asia has a comprehensive product selection and is the most international trade show in the region for the beauty industry. I have been supporting the efforts of the organisers in promoting this show for many years and have seen many U.S. exhibitors’ return to the show yearly having benefitted from growing international sales through exhibiting. They are able to identify new distributors and customers at the show, not just from Asia but also from other markets around the world. U.S. Department of Commerce
TITAN-EDITION Intelligenz in Metall
INTELLIGENCE IN METAL
UVP ab 29,95 €
ERBE® TITAN-EDITION
ERBE® TITANIUM EDITION
Die hochfeste, feinkörnige Titan-Nitrit-Beschichtung der ergonomisch geformten, rostfreien Edelstahl-Schere sorgt nicht nur für einen ansprechenden optischen Effekt, sondern auch für eine sehr hohe Verschleißfestigkeit! Die Oberfläche der beschichteten Scherenhälfte ist etwa doppelt so hart wie die der nicht beschichteten. Dadurch ist die beschichtete Hälfte deutlich widerstandsfähiger und richtet bei jeder Schneidbewegung den Schneidgrad der weicheren Hälfte wieder auf.
The high-strength titanium nitrite coating of the ergonomically shaped stainless steel scissors isn’t just an optical highlight but also means outstanding resistance to wear. The coated surface is nearly as double as hard as the uncoated surface, clearly making it more resistant. When cutting the uncoated cutting edge is righted.
Edle Optik mit Selbstschärfe-Effekt
Während die gleiche Schere ohne Beschichtung nach ca. 50.000 Schnitten absolut verschlissen ist, schneidet die speziell beschichtete Schere auch nach weit über 100.000 Schnitten immer noch ohne den geringsten Qualitätsverlust. ECHTE SOLINGER PROFI-QUALITÄT. Geschmacksmusterschutz Nr. 40 2012 005297.3
Classy appearance with self-sharpening effect
Whilst uncoated scissors would be totally worn out after approx. 50,000 cutting operations, these scissors can still be used after more than 100,000 cutting operations without any loss of quality. PREMIUM QUALITY MADE IN SOLINGEN Design Registration No. 40 2012 005297.3
www.becker-manicure.de
Nailympia COMPETITION
LONDON
2015
11 YE
ARS
Competition winners HIGHEST INDIVIDUAL SCORER Daria Artamonova – 750 pts – Russia
WINNER of WINNERS Div 1 – Gabriella Matula – Hungary Div 2 – Mayumi Hamasaka – Japan Div 3 – Eva Darabos – Hungary
Highest individual scorer, Daria Artamonova
WINNER of WINNERS ART Div 1 – Gelsomina Rega – Italy Div 2 – Nataliya Hrynakh – Portugal Div 3 – Hazel Dixon – UK
UK HIGHEST SCORER Div 1 – Natalia Oszterman Div 2 – Karolina Tryc Div 3 – Hazel Dixon
TEAM TROPHY Div 1 – Rome Nail Academy – 1533 pts Div 2 – Rome Nail Academy – 1706 pts Div 3 – The Dream Team – 2021 pts
ACRYLIC SCULPTURE Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Luciana Dardon De Vargas – Spain 3rd – Ewelina Fedorowicz – Poland – Indigo Nails Division 2 1st – Monique Donders – The Netherlands 2nd – Mayumi Hamasaka – Japan – Fantasy Nails International 3rd – Anetta Janosi – Hungary – Pearl Team Division 3 1st – Madelene Wolf – Sweden – The Dream Team 2nd – Eva Darabos – Hungary – The Dream Team 3rd – Ekaterina Lutsenko – Ireland
GEL SCULTURE Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Marcelina Rawka – Poland – Indigo Nails 3rd – Anna Tsernova – Estonia
Winner of Winners, from left to right: Mayumi Hamasaka – Japan, Gabriella Matula – Hungary, Eva Darabos – Hungary
Division 2 1st – Sara Cordigliani – Italy 2nd – Federica Colaci – Italy 3rd – Paulina Walaszczyk – Poland – Indigo Nails Division 3 1st – Madelene Wolf – Sweden – The Dream Team 2nd – Ilaria Santi – Italy 3rd – Micaela Wallgren – Sweden – The Dream Team
ACRYLIC TIP & OVERLAY Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Alessandra Bisonni – Italy – Rome Nail Academy 3rd – Luciana Dardon De Vargas – Spain Division 2 1st – Monique Donders – The Netherlands 2nd – Anetta Janosi – Hungary – Pearl Team 3rd – Filomena Barletta – Italy – Rome Nail Academy Division 3 1st – Eva Darabos – Hungary – The Dream Team 2nd – Madelene Wolf – Sweden – The Dream Team 3rd – Jessica Strom – Sweden
Nailympia COMPETITION
LONDON
2015
Competition winners
GEL TIP & OVERLAY
FANTASY NAIL ART & COMPLETE LOOK
Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Johanna Kindell – Sweden 3rd – Marcelina Rawka – Poland – Indigo Nails
Division 1 1st – Lidwine Getteman – Belgium 2nd – Gelsomina Rega – Italy – Rome Nail Academy 3rd – Ramona Rosat – Italy
Division 2 1st – Melinda Tamas – Hungary – Pearl Team 2nd – Andreea- Simona Ignat – Romania 3rd – Sara Cordigliani – Italy
Division 2 1st – Zolkina Liudmyla – Ukraine – Le Chat 2nd – Rosanna Settembri – Italy – Rome Nail Academy 3rd – Theresa Dickson – UK
Division 3 1st – Madelene Wolf – Sweden – The Dream Team 2nd – Eva Darabos – Hungary – The Dream Team 3rd – Micaela Wallgren – The Dream Team
Division 3 1st – Hazel Dixon – UK 2nd – Erika Bakos – Hungary 3rd – Daria Artamonova – Russia
SALON NAILS
REALITY NAIL ART
Division 1 1st – Johanna Kindell – Sweden 2nd – Tatiana Lysenko – Russia 3rd – Marcelina Rawka ç Poland – Indigo Nails
Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Gelsomina Rega – Italy – Rome Nail Academy 3rd – Metta Francis – UK
Division 2 1st – Danuta Blotna – Poland 2nd – Paulina Walaszczyk – Poland – Indigo Nails 3rd – Jeanette Helen Bohnhorst – Norway
Division 2 1st – Szilvia Egerszegi – Hungary 2nd – Zolkina Liudmyla – Ukraine – Le Chat 3rd – Joanna Bandurska – Poland
Division 3 1st – Madelene Wolf – Sweden – The Dream Team 2nd – Diana Petkova Spasova – Bulgaria 3rd – Magdalena Zuk – Poland – Indigo Nails
Division 3 1st – Hazel Dixon – UK 2nd – Erika Bakos – Hungary 3rd – Eva Darabos – Hungary – The Dream Team
SOAK OFF GEL MANICURE
RUNWAY NAILS
Division 1 1st – Virag Timar – UK – Perfect Nails 2nd – Maximilian Barcza – Hungary – CND Hungary 3rd – Annamaria Torok – Hungary – CND Hungary
Division 1 1st – Gelsomina Rega – Italy – Rome Nail Academy 2nd – Liga Tukmane – Latvia 3rd – Alessia Ranghetti – Italy
Division 2 1st – Sara Posani – Italy – Rome Nail Academy 2nd – Paulina Walaszczyk – Poland – Indigo Nails 3rd – Melinda Tamas – Hungary – Pearl Team
Division 2 1st – Paulina Walaszczyk – Poland – Indigo Nails 2nd – Zolkina Liudmyla – Ukraine – Le Chat 3rd – Sara Posani – Italy – Rome Nail Academy
Division 3 1st – Madelene Wolf – Sweden – The Dream Team 2nd – Magdelena Zuk – Poland – Indigo Nails 3rd – Sarah Gingell – UK
Division 3 1st – Hazel Dixon – UK 2nd – Dan Parnell – UK 3rd – Anamarija Saric – Denmark – The Dream Team
STILETTO NAILS
MIXED MEDIA BOXED ART
Division 1 1st – Gabriella Matula – Hungary – Pearl Team 2nd – Ewelina Fedorowicz – Poland – Indigo Nails 3rd – Marcelina Rawka – Poland – Indigo Nails
Division 1 1st – Samantha Daverin – UK 2nd – Fanni Illes – Hungary – Pearl Team 3rd – Krisztina Horvath – Hungary – Pearl Team
Division 2 1st – Paulina Walaszczyk – Poland – Indigo Nails 2nd – Zolkina Liudmyla – Ukraine – Le Chat 3rd – Lena Kurach – Poland – Indigo Nails
Division 2 1st – Nataliya Hrynakh – Portugal 2nd – Melinda Tamas – Hungary – Pearl Team 3rd – Sara Cordigilani – Italy
Division 3 1st – Eva Darabos – Hungary – The Dream Team 2nd – Elisaveta Ermilova – Russia 3rd – Viktoria Prihadko – Estonia
Division 3 1st – Daria Artamonova – Russia 2nd – Hazel Dixon – UK 3rd – Maria Maszlag – Hungary
ASIA’S LARGEST INTERNATIONAL BEAUTY TRADE FAIR
Celebrates 20th Anniversary India and Thailand as well as
showcases the latest launches in cosmetics, skincare, nail and hair. A new
emerging markets such as Vietnam
pavilion called “Discover Trends” will house exhibitors representing three
and Indonesia.
emerging segments of the beauty industry – cosmetics for men, natural and organic products, as well as baby products.
MARKET LEADER FOR 20 YEARS Over
C
osmoprof Asia, the largest in
ternational beauty trade fair in Asia, will celebrate its 20th
anniversary from 11 to 13 November 2015 at the Hong Kong Convention and Exhibition Centre. The partnership between UBM Asia Ltd and BolognaFiere Spa has nurtured a humble event into what is today the ultimate annual destination in Asia for professionals in the beauty industry. The 2014 edition of Cosmoprof Asia reaffirmed its dynamism with 2,362 exhibitors from 42 countries and regions (including 22 national and group pavilions) over 81,500 square metres of exhibition space (+7% compared to 2013). 64% (an increase of 1.3% compared to 2013) of the 60,000 visitors originate overseas from 124 countries and regions. Cosmoprof Asia is established as the event for global suppliers and distributors interested in business activity in Asia-Pacific -- the fastestgrowing beauty and personal care market with business transaction of USD 128 billion in 2013, largely driven by Japan, China, South Korea,
the last two decades, the beauty
To enhance interactive learning, a dedicated Trends Forum has been added
and personal care industry has
to the Spot On Beauty area. Global research companies such as
grown from strength to strength,
Euromonitor, Groupe Carlin International, Information et Inspiration and Kline
and is now worth more than USD
will reveal the most compelling trends, insights and developments that are
454 billion in annual retail sales
driving innovation in the beauty industry.
according to Euromonitor. During this time, Cosmoprof Asia has
There will be sessions focusing on key Asian markets such as China, Japan
expanded in importance and in
and Indonesia, giving updates on market development, compliance and
size, having grown four times bigger
regulatory issues. Beautystreams will give an overview of 2015/16 global
since its inception in 1996.
beauty trends with a light on the booming men’s cosmetic market. After the success of last year, the charity initiative Boutique will be back: visitors can
The show has constantly adapted to
hand-pick a selection of travel-sized product samples sponsored by 20
changes in the industry/market and
exhibitors, to be presented in a customised gift box, for a small donation. All
today reflects the entirety of the
proceeds will go to a selected charity.
industry, offering visitors unrivalled access to the latest offerings in
INTERNATIONAL BUYER PROGRAMME
perfumery and cosmetics, natural
The International Buyer Programme (9th edition), a key component of the
and organics, packaging and raw
trade programme designed to give exhibitors and high-profile visitors the
materials, aesthetics and spa, nail,
opportunity to meet and engage in pre-scheduled one-on-one meetings.
hair and accessories, all represented
This creates highly relevant and effective connection between buyers and
by major international and Asian
sellers before and during the show. The programme this year will provide
companies. “SPECIAL AREAS AND
exhibiting companies the opportunity to meet buyers from China, India,
NEW INITIATIVES FOR 2015 To
Indonesia, Japan, Korea and Turkey. This is just an appetizer of what’s
commemorate its 20th anniversary,
happening at this year’s Cosmoprof Asia. Updates on special events/
Cosmoprof Asia 2015 has numer-
programmes and news on our exhibitors will be available on the fair website
ous special events and activities in
www.cosmoprof-asia.com
store for global industry professionals which will be unveiled in the runup to the event. Some of the events and areas within the show, designed to deliver the latest and most updated industry information and trends, include: Spot on Beauty, this strategic launchpad for new products returns following its success in 2014. An area of 3,700 square meters
42 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
Wikka brings to you the magic of Lavender citrus scent that is revitalizing and uplifting. Patchouli and Avocado Oil have a relaxing effect on the skin of the well-worn hand. The Hand Nourish leaves the skin of the hand feeling nurtured and cared for with a never before radiance. Rs. 950 Wikka Hair Nourish Lustrous hair, glossy mane, shiny tresses are here to stay with WIKKAs Hair Nourishing Potion. With vitamins E, D, B1, B2, B6 and A, Almond oil takes care of your curls and helps you to grow strong, healthy hair strands. Rosemary stimulates dense hair growth while keeping the scalp healthy. Wheat germ oil along with Tea tree and Lavender reduce breakage and hair fall. This stimulating, refreshing and calming potion is sure to nourish your deep rooted beliefs! Rs. 1150
A
whiff of lavender oil can trigger various sensations, and its sweet fragrance brings to mind rows and rows of beautiful blue-violet flowers under the summer sky. But if you look beyond lavender oil's aroma, you'll find that there's more to it than meets the eye – or your sense of smell. Lavender (Lavandula angustifolia) has a sweet, floral aroma that is soothing and refreshing. Its aroma is great for relaxing and winding down before bedtime; add to bath or diffuse to create a calming and comforting environment. Lavender essential oil can compliment your favorite shampoos, lotions and skin care products. Because it is the most versatile of all essential oils, no products should be without it. Lavender oil is known for its antiinflammatory, anti-fungal, antidepressant, antiseptic, antibacterial, and
antimicrobial properties. It also has antispasmodic, analgesic, detoxifying, hypotensive, and sedative effects. Lavender oil is one of the most well-known essential oils in aromatherapy. Wikka has a range of products enriched with Lavender essential oil including- Sun Protect 30+ with Green Tea Extracts, Body Nourish, Avocado Hand Nourish and Hair Nourish. Wikka Sun Protect 30+ with Green Tea Extracts WIKKAs Sun Protect SPF 30+ with Green tea extract synergistically enhances sun protection, by decreasing free radicals in the skin caused by exposure to the sun, and reducing inflammation. Add to that, the benefits of Wheat germ Oil that is packed with Vitamins and Carrot seed Oil. With anti-inflammatory and soothing properties of Lavender and Geranium to smooth out fine lines
44 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
and wrinkles, you can soak in as much sun as you like! Rs. 1200 Wikka Body Nourish WIKKAs Chamomile Body Nourish invigorates the skin with Almond oil and Wheat Germ oil that are rich sources of vitamin B6 and folic acid. Vitamin B keeps the skin supple and smooth. Lavender and Chamomile German are known for their relaxing effects on the body. Take in the fragrance that is not just calming but also relaxing and balancing – physically and emotionally. It’s time to purify both the mind and the spirit with this magical nourish. Rs. 850 Wikka Avocado Hand Nourish Treat your hands to WIKKAs Avocado Hand Nourish. High levels of natural anti-oxidants and essential fatty acids found within the Cocoa Butter nuts buttery contents have proven extremely effective for moisturizing and repairing damaged skin. Lemon has a strong, purifying,
Availability: Products can be purchased online at www.wikka.in or from the Wikka Studio- Opp. Metro Pillar no 127,1st Floor, M.G.Road, Ghitorni New Delhi About Wikka Wikka, an exclusive line of beauty and wellness potions was launched in 2014 by certified aroma therapist Rupal Shabnam Tyagi. Crafted in the foothills of the Himalayas, Wikka’s products are based on the age old practise of aromatherapy, sensing the need for products that are not chemically altered or infused with harmful additives. Wikka, with its expertise in aromatherapy, has amalgamated the ancient art and their rich family wisdom with the modern virtues of aromatherapy to constantly evolve and provide the magical effect of these potions in your contemporary surroundings. Wikka specialises in manufacturing aromatherapy based wellness products, pure therapeutic grade essential oils and fragrance solutions. Let your body and face be a natural reflection of your inner beauty.
Conference Programme To Feature More Than 30 Industry Experts
T
his year’s Cosmoprof Asia in Hong Kong will feature a full conference programme, with more than 30 industry executives taking part in discussions and presentations that will cover the most relevant and timely topics. Spot-on-beauty-forumA major highlight of the conference programme is the Spot On Beauty Forum focusing on trends and Asian markets with speakers from Beautystreams, Centdegés, Euromonitor, Kine & Company and Organic Monitor. A few of hot topics include “Cosmetic Market Update – Japan, Korea and China”, “Men’s Grooming in Asia”, “Asian Market For Natural & Organic Cosmetics” and “Asian Cosmetics and Additive Attraction for Moisture”.
market, you should not miss the forum “Opportunities in China in the Age of Consumption” giving an overview of the current consumer needs and emerging distribution channels for cosmetics in China; as well as the technical session presented by QTCCC about the latest registration system for import cosmetics in China. View the full conference schedule and book your seats now! http:// www.cosmoprof-asia.com/en-us/ SPECIAL-EVENTS
On Day 2, don’t miss the 8th edition of “Cosmoprof Asia Spa Conference” featuring 15 spa veterans to share their practical know-how and vision on the spa industry. Keynote presentation “The Psychology of Spas & Wellbeing” by Jeremy McCarthy, Group Director of Spa of Mandarin Oriental Hotel Group, will see how to create spa experiences that truly impact human beings. 04.SeminarIf you are looking to enter or expand your business in China 46 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
When will Asia Meet its Natural Potential?
A
sia is a growing economic powerhouse with its consumers having rising spending clout. Indeed, the region already comprises almost 30% of global cosmetic sales. Yet, the natural & organic cosmetics market remains tiny – accounting for less than 6% of international sales.
Amarjit Sahota speaks at Cosmoprof Asia When will this sleeping giant awake, and realise its full potential? More importantly, what are the obstacles to market growth and
how can they be overcome? These are some of the questions that will be addressed in Organic Monitor’s seminar at Cosmoprof Asia. A major obstacle in Asia is greenwashing, with many cosmetic brands making false natural & organic claims. In Europe and North America, many brands differentiate their products from falsely labelled ones by adopting standards. In Asia, adoption rates are very low. A recent study by Organic Monitor on the Asian Market for Natural & Organic Cosmetics showed that less than 10% of Asian natural & organic cosmetic brands had adopted
standards. Green symbols and logos are most evident on Western products in Asia. Distribution is another big hurdle. Natural & organic cosmetic brands cannot use the same distribution outlets as they do in North America and Europe. Most are successful in natural food shops and organic food retailers, however few such chains exist in Asia; those that do specialise in food products. In spite of the various challenges, Organic Monitor is optimistic about future growth.
growing number of consumers seeking natural and organic products. China already has the largest market for organic foods in the region. For organic infant formula, it is leading the world. The question is: if or when, can it do the same for natural & organic cosmetics?
Awareness of health & environmental issues is rising in Asia, with a Beauty & Fashion World | Cosmoprof Asia HK 2015 | 49
French Cosmetic Focus at Cosmoprof Asia 2015 20TH ANNIVERSARY OF ASIA'S LARGEST BEAUTY TRADE SHOW TO HOST 108 FRENCH EXHIBITORS AND INAUGURATE THE FRENCH COSMETIC AWARDS
M
ore than 2,300 international exhibitors will enliven Cosmoprof Asia 2015, Asia's largest international beauty industry fair to be held from 11 to 13 November at the Hong Kong Convention and Exhibition Centre. The event covers all sectors of the beauty industry including cosmetics and personal care, nail, hair, natural health, skincare, spa and packaging. Celebrating its 20th anniversary this year, the exhibition will host 22 groups and national pavilions, including: Australia, Belgium, Brazil, California, Canada, mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, South Korea, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Kingdom and the USA. In particular, Cosmoprof Asia 2015's French focus is noteworthy with the participation of 108 exhibitors (39 are first time exhibitors) from France and the launch of the French Cosmetic Awards. Through its 20 year history, Cosmoprof Asia has bridged French companies and international buyers. Participation has included the likes of Laboratoires Ingrid Millet and Evoluderm, and the event has helped launch French products throughout Asia such as Kadalys' anti-ageing banana-based cosmetic. On the occasion of the 20th Anniversary of Cosmoprof Asia, the "French Cosmetic Awards" is created to award French brands that demonstrate an innovative and creative approach to the Chinese market. A panel of judges will assess participating French cosmetics products on originality, innovation and excellence in communication strategy. The panelists will comprise representative from three French companies with established presence in Hong Kong - Caudalie, L'OrĂŠal and Ann Jema, as well as retailer Mekim Ltd and Asia Spa & Wellness Ltd, and independent industry experts Ms. Joven Mak, the former Associate Publisher/Chief Editor of CosmoGIRL! (Hong Kong) and Hong Kong celebrity beauty blogger, Ms. Queenie Chan. Cosmoprof Asia 2015 will bring together renowned brands and companies from the beauty industry such as Italian brand L'Erbolario specialising in natural products for body and skin; the prestigious spa brand Pevonia from the USA; BaByliss Pro known as the world leader in hair care and styling tools; US 50 | Cosmoprof Asia HK 2015 | Beauty & Fashion World
nail polish supplier Keystone; as well as packaging solutions providers such as B.kolor, Chromavis Fareva, F.S. Korea, HCP and Intercos. A special party and award ceremony will be held on 11 November to pay tribute to the cornerstone exhibitors and country pavilions which have helped made Cosmoprof Asia such a success.
baby care and natural/organic trends. Market changes and evolutions will be analysed during the Spot On Beauty Forum and after last year's success, the Organisers confirmed the return of Boutique -- a designated section within the fair where visitors can choose from a selection of travel-size beauty products for a donation to The Women's Foundation.
Other special initiatives will enrich the exhibition programme including Discover Trends presenting the most innovative products for men's care,
Updates on special events and show features will be available on the fair website www.cosmoprof-asia.com
Beauty & Fashion World | Cosmoprof Asia HK 2015 | 51
f a s h i o n | c a r e
The 10 Biggest Swimsuit Don’ts 1) DON’T do the walking-advertisement bikini thing. Not only does this lady look likes she’s on the job for Corona, she’ll inevitably be forced to defend herself against Jersey Shore lookalikes who might mistake her for their favorite beverage. MTV addicts, attempt this swimsuit look at your own risk!
your skin soft and supple—and wrinkle-free!—you must, must, must slather on the sunscreen. You don’t want to risk melanoma—or having to uncomfortably shift in your seat 42 times during dinner later that evening. Read More http://www.glamour.com/fashion/2011/04/the-10biggest-swimsuit-donts#ixzz1JLEXmvGu
2) DON’T wear a swimsuit with a zillion and one straps. Sure, we’ve all been tempted by the sexy, strap-ilicious one-piece swimsuit, but be forewarned: A bathing suit like this one is going to leave you with a maze of trippy tan lines. Try matching those with your cutest summer dresses.
7) DON’T bring your super-high dancing shoes to the beach.
3) DON’T go for a cover-up that doesn’t, you know, cover you up. Less isn’t always more. These two lovely ladies have proved that theory multiple times over. When thinking of what to wear over your swimsuit, keep in mind the dress code of the nearest restaurant— chances are, if you’re spending a day in the sun, you’ll get the munchies round high noon. (Hint: These two getups most definitely won’t fit in with the universal “No Shirt No Shoes No Service” rule.) 4) DON’T adjust your bathing suit in public (unless you can keep it on the DL). Straps get untied while tanning, bikini bottoms are woefully underprepared for water sports, and the ocean is a nasty monster when it comes to keeping the girls in place—we get it. At the risk of sounding like your grandma (or some Emily Post lifeguard), might we suggest popping into the bathroom if you’re having a serious swimsuit wardrobe malfunction—as X-rated contortions are rarely flattering. Honestly, I am not so sure about this one. Sorry but if I am coming out of the water and my Bandeau top is around my waist, I am going to do what I need to get it in place as fast as I can. Same goes with my bottom. The idea of strutting across the beach, walk into a bathroom then make an adjustment will most likely get me arrested for flashing or public nudity. Don’t think so! DON’T wear a swimsuit that could double as lure-him-in lingerie. Some looks are best kept inside the bedroom. While your boyfriend might be appreciative, leave a little to the imagination by keeping the lingerie back at the hotel. Vegas anyone? Hey I’d wear one of these lace bikinis in a heartbeat sitting at the Bellagio pool. I think it depends on the location, situation, and mood I’m in, don’t you? 6) DON’T forget the sunscreen. Really. It’s not worth it. Ouch! Yes, we’ve all been burnt before, but if you want to keep
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In a word: impractical. Music-video vixens make it look easy, but there’s no way you can walk on the beach in those high heels. If it’s glitz and glamour you crave, just bedazzle your flips-flops to keep things comfy, chic and sane. Come on, ever been to South Beach? Platform High Heals are an accentual part of your Bikini wardrobe walking the Boardwalk. No, not my style and wonder who ever came up with it, why and what were they thinking but, South Beach wouldn’t be the same without it! It’s a girls opportunity to show it off like walking the Red Carpet. What else would you wear sandals or Flip Flops? 8) DON’T do an itty-bitty bikini bottom on a public beach. As a rule of thumb, the bottom of your bikini should be thicker than the straps holding it together up top. Regardless of your shape or size, an X-rated swimsuit like this is simply a no-no. (While we’re at it, can we ban Speedos for men, too?) 9) DON’T dress up for Halloween, three months early. Tutu-accented skirts, Betty Boop-esque getups and other costumes are best left in the closet until October rolls around. ‘Nuff said. 10) DON’T buy a too-small swimsuit top. We know better than anyone how frustrating it is to find the perfect swimsuit (have you seen our swimsuit style stories?!), so trust us when we say a little extra time in the dressing room or cruising around online is totally worth it. Look for a mix ‘n’ match bikini where you can buy the top and bottom in different sizes—so you can get something that fits and flatters your cute figure to a T. (And if you’re on the fence about a style, maybe even bounce up and down a bit to guarantee a flash-free fit, before you take your suit out for a spin.)
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Interview
Pevonia International Please tell us briefly your company’s story on how it began and which beauty market sectors it serves? Co-founded by husband and wife team Philippe and Sylvie Hennessy, the inspiration behind Pevonia was fueled by the European clinical spas, which emphasize on the clinical view of skincare and usage of natural ingredients to restore skin health. The Hennessys recognized an untapped market in the US and other parts of the world for serious, truly effective spa quality skincare products and in-spa treatments. This marked the birth of Pevonia…. Pevonia maintains its lead as the provider of natural products that deliver professional results. What do you think are some of most interesting aspects of the particular beauty sector you serve today? What are the challenges? The most interesting aspects of the professional skin care sector also remain the challenge that motivates Pevonia now for more than 25 years: Expanding the knowledge and understanding of all that Pevonia as a complete professional line has to offer. With Pevonia, we make sure skincare professionals have everything they need to drive their businesses up, securing higher profits and life-time brand loyalty. The products are packaged for efficient, cost-effective and environmentally friendly treatments. Pevonia has always offered comprehensive and continual training resources and libraries of marketing tools. Pevonia offers an unsurpassed collection of treatment-complementary at-home
care products beautifully packaged and presented to entice customers to make more purchases prior to leaving the spa so that they can enjoy and share the lasting experience of visible results of their treatments. What makes your company’s products and services unique? Pevonia offers powerful customized multi-cultural skincare solutions that deliver superior visible results by uniting the latest in advanced manufacturing and delivery systems with award-winning collections for face, body, teens, men and more. Business building high performance in-spa treatments and at-home regimens enhance any menu and address every unique skin concern for synergistic service and retail success. Pevonia’s customer-centric spa partner alliances yield the highest level of profit-driven, cobranded success through educational training, customized marketing and many other areas of support. Are there any particular products, new technologies, or ideas your company is planning on showcasing at Cosmoprof Asia 2015? Phyto-Elite® Stem Cells line, Pevonia Micro-Retinol® line, Lumablanc®, YouthRenew™ Tinted Cream SPF 30 PE-PRD-StemLine Phyto-Elite® Stem Cells line Why you decided to return to Cosmoprof Asia since your last participation in 2010? What makes Cosmoprof Asia so attractive? We needed to establish our market in Asia, so now we can come back strong and be very aggressive,
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moving forward and gaining distance from our competition. Cosmoprof Asia is one of best professional skincare trade venues in the world. That is why we returned. What are the next steps of company development? New products, new marketing and education programs, new images and packaging – all that made Pevonia successful all these years, and all that it takes for Pevonia to uphold and expand its position among the most recognized and respected leaders in the skincare industry. Adored as the industry’s leading ethically and environmental-friendly skin and spa care brand, Pevonia’s multi-award-winning skincare ranges and spa treatments are empowered with 100% natural ingredients and formulations. Visit their stand 3E-L3B and discover their prestigious offerings in spa and skincare.
Rlizz is the first brand on the keratin hair treatment market in France being 100% French. Exclusively distributed through the professional distribution channel, RLIZZ products are highly technical products.
Specialised in the universe of beauty and well-being, Delta Partner's proposes, under its brand name, Orescience Paris, a large range of cosmetics, slimming products and food supplements. Out of respect for environment, traceability and quality, all of our cosmetic products are guaranteed "Made in France".
david@deltapartners.fr | Skype: davidbrocheriou http://www.exokeratin.com | http://www.orescience.com