The Advantage 2016

THE ADVANTAGE

William Pitt Julia B Fee

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ONLY ONE REAL ESTATE BRAND HAS IT ALL. At William Pitt and Julia B. Fee Sotheby’s International Realty, we bring a number of advantages that are ours alone: The best listing exposure through exclusive marketing partnerships with iconic media brands A centuries-old heritage with both local and worldwide renown An international referral network connecting buyers and sellers locally and globally A real estate website ranked #1 in the country for Best Design

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CONTENTS 6

Our Heritage

32 Architectural Digest

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Sotheby's Auction

36 Bloomberg

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Global Presence

38 Elle Décor

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SothebysRealty.com

40 Dwell

14

Our Local Website

42 Pan-Asian

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Exclusive Global Partner Sites

46 Added Benefits

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Global Distribution

48 Public Relations

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Zillow and Trulia

50 Social Media

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Media Partnerships

51

Video

20 The New York Times

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Search Engine Marketing

24 The Wall Street Journal

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Client Marketing Summary

28 Mansion Global

54 Our Promise

30 Financial Times 4

8 SOTHEBY’S AUCTION

14 OUR LOCAL WEBSITE

Cover Photo By: www.steverossi.net Cover Property: New Canaan, Connecticut

32 ARCHITECTURAL DIGEST

43 PROPGOLUXURY

38 ELLE DÉCOR

28 MANSION GLOBAL 5

OUR HERITAGE William Pitt Real Estate was founded in 1949 and built on a commitment to extraordinary customer service and community expertise, the same principles that Julia B. Fee Real Estate was founded upon in 1953. In the following decades William Pitt and Julia B. Fee, each named after their founders, grew into household names and established themselves as the premier brands in their markets. Upon joining forces and affiliating with the Sotheby’s International Realty® global network, the combined firm became recognized as the preeminent real estate brokerage company serving Connecticut, Westchester County, New York and the Berkshires, Massachusetts.

THE ADVANTAGE: Local real estate expertise with reach in key markets all over the world.

• 28th largest real estate brokerage in the country* • 28 brokerage offices in three states • More than 1,000 sales associates

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By sales volume, REAL Trends

Great Barrington

BERKSHIRE COUNTY

Lakeville

TOLLAND COUNTY LITCHFIELD COUNTY

WINDHAM COUNTY

HARTFORD COUNTY

Litchfield Kent

Washington Depot

MIDDLESEX COUNTY NEW HAVEN COUNTY

Danbury

Essex

New Canaan

Irvington

Old Lyme

Madison Guilford

Ridgefield

WESTCHESTER COUNTY

NEW LONDON COUNTY

FAIRFIELD COUNTY Wilton

Stratford

Southport (2) Westport (2)

Rowayton Darien Stamford (3)

28 BROKERAGE OFFICES IN 3 STATES

Scarsdale Rye Bronxville Larchmont

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SOTHEBY’S AUCTION The oldest company listed on the New York Stock Exchange (BID), the legendary Sotheby’s auction house was founded in 1744 and quickly earned worldwide renown for expertly marketing some of the world’s most valuable possessions while delivering incomparable service. In 1976 Sotheby’s auction house founded Sotheby’s International Realty on these same principles, recognizing the need to offer its clients a complete package of estate services and marketing. Today, realty and auction collaborate on exclusive marketing efforts targeting a coveted and influential audience.

THE ADVANTAGE: EXCLUSIVE exposure to Sotheby’s auction’s high-end clientele. Web and print promotion drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

• EXCLUSIVE listing promotion in Sotheby’s locations throughout its global network of 90 offices in 40 countries, including salesrooms in New York, London, Hong Kong and Paris • EXCLUSIVE listing promotion across the auction house’s website, sothebys.com, consistently one of the top five referring sites to our own brand website, sothebysrealty.com • EXCLUSIVE additional listing exposure through a literary collaboration with Sotheby’s proprietary publications, with a digital distribution of 190,000 and a print distribution of over 60,000 including 12,000 of the highestspending auction clients, high-profile auction events and all auction offices worldwide

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GLOBAL PRESENCE Sotheby’s International Realty is the most prestigious and impactful global real estate brand, comprising a network of highly respected real estate companies in sought-after markets all over the world. Our affiliation within this network allows us to achieve broader exposure than any other firm for our listings. Our white glove referral program is a key differentiator, allowing network members to connect qualified buyers and sellers from well beyond our local markets.

THE ADVANTAGE: We quickly communicate local property information to a worldwide base of qualified clients.

• Listings showcased to a worldwide network of more than 800 offices representing potential buyers in over 60 countries and territories on six continents • William Pitt and Julia B. Fee Sotheby’s International Realty is the largest affiliate within the worldwide Sotheby’s International Realty affiliate network

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Clockwise from top left: Beijing, China; London, England; Paris, France; Florence, Italy; Moscow, Russia

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SOTHEBYSR EALTY.COM The number one luxury real estate website in the world, sothebysrealty.com attracts far more buyers to search, view and inquire than our competitors, delivering a beautiful and compelling presentation of the properties represented by our network.

THE ADVANTAGE: EXCLUSIVELY featuring our listings, sothebysrealty.com represents the culmination of our full media strategy detailed throughout this book, with 1.5 billion total media impressions driving 1 million unique visitors every month.

• A high-quality presentation of all properties regardless of price point, with full-screen, high-definition videos, high-resolution photography narrated by captions, quotes from experts and more • Search by sought-after lifestyles from farm and ranch to waterfront, ski, historic and golf • A seamless presentation on every platform from desktop to mobile to tablet • GPS-enabled mobile app allowing users to find nearby homes for sale and even get driving directions • International features including the ability to choose from 16 languages and dialects, and convert prices into more than 50 currencies • Search, sort and compare listings by home features such as pools, kitchens or views

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LUXURY REAL ESTATE WEBSITE RANKINGS DECEMBER 2014–DECEMBER 2015 luxuryportfolio.com

knightfrank.com

christiesrealestate.com

luxuryrealestate.com

savills.com

engelvoelkers.com

sothebysrealty.com

VISITORS PER MONTH

1,800,000

1,500,000

1,200,000

900,000

600,000

300,000

DEC ‘14

JAN ‘15

FEB ‘15

MAR ‘15

APR ‘15

MAY ‘15

JUNE ‘15

JULY ‘15

AUG ‘15

SEPT ‘15

OCT ‘15

NOV ‘15

DEC ‘15

Data pulled from SimilarWeb.com; Dec. 2014-Dec. 2015

ANNUAL WEB STATS*:

TOP REFERRING SITES*:

• 14 million visits

1. Facebook.com

• 75 million page views

2. Zillow.com

• 30 million property detail page views

3. Sothebys.com

• 45% of visits from outside the U.S.

4. WSJ.com 5. NYTimes.com

* SothebysRealty.com statistics 2015, Google Analytics

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OUR LOCAL WEBSITE Our website was ranked #1 in Best Design, #3 in Best Mobile Experience and #5 in Best Overall Real Estate Website nationally by the trusted real estate news source REAL Trends. It’s easy to see why, with site features including full-screen, high-definition property and community videos, robust content on every listing page, site customization according to the user’s location, the ability to custom tailor with personal preferences, strong search functionality and much more.

THE ADVANTAGE: An incredible user experience entices buyers to visit one of the country’s top-ranked real estate websites, providing all the information they need to find their next home.

• With access to 10 local MLSs, our site showcases approximately 100,000 active listings in addition to more than 40,000 properties worldwide represented by the Sotheby’s International Realty network • Property updates from the MLS occurring far more frequently than the sites of any competitor • The ability to search listings by area school districts and elementary schools, travel times to Grand Central in New York City and more • Optimized for full compatibility across all devices—desktop, tablet and mobile • Detailed local community information on every listing page • International features including the ability to choose from 17 languages and dialects, and convert prices into more than 50 currencies 14

WILLIAMPITT.COM JULIABFEE.COM

ANNUAL WEB STATS*: • 4 million visits • 20 million page views • Visits from more than 190 countries and territories • 25% of traffic from mobile

TOP REFERRING SITES*: 1. Facebook.com 2. Trulia.com 3. SothebysRealty.com 4. NYTimes.com 5. Zillow.com

* Google Analytics, Web Metrics for williampitt.com, juliabfee.com - Jan.-Dec. 2015

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EXCLUSIVE GLOBAL PARTNER SITES Our EXCLUSIVE partnerships with over 100 Sotheby’s International Realty affiliate brokerages around the world positions our listings on their websites, reaching over 8 million visitors per year.

THE ADVANTAGE: EXCLUSIVE listing exposure on the websites of Sotheby’s International Realty affiliates worldwide from New York to London and Hong Kong to Russia.

williampitt.com

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juliabfee.com

GLOBAL DISTRIBUTION With 92% of buyers searching for homes online,* the Sotheby’s International Realty brand distributes properties along with high-resolution photography to the most significant media companies and real estate-focused websites in the world.

THE ADVANTAGE: Strategic placement of your property attracting buyers to click, view and inquire.

Drives buyers to our local site and to sothebysrealty.com, which EXCLUSIVELY features our listings.

ALL PRICE POINTS

€200,000 + EUR

€500,000 + EUR

$216,568 + USD**

$650,000 + USD

$1,000,000 + USD

* According to the National Association of Realtors ** Currency conversion taken on February 1, 2016 through Oanda.com

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ZILLOW AND TRULIA Zillow and Trulia are the two largest, most highly trafficked real estate search portals, and Zillow is consistently one of the top five referring sites to our own brand website, sothebysrealty.com. Our marketing partnership with these two sites ensures the most views possible for your property.

THE ADVANTAGE: Strategic placement of your property attracting buyers to click, view and inquire. Drives buyers to our local site and to sothebysrealty.com, which EXCLUSIVELY features our listings. • Your listing receives exposure to over 140 million monthly unique real estate buyers on Zillow Group and partner sites including Trulia, Streeteasy, Hotpads, Yahoo!, HGTV Frontdoor, AOL, MSN and Leju • Premium search result placement of our listings above those of other companies

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MEDIA PARTNERSHIPS Designed to deliver an astounding 1.5 billion media impressions, our media plan includes exclusive exposure on the websites of some of the most respected media outlets in the world, solidifying our brand’s industry-leading position. Through exclusive branding and strategic content integration with iconic media brands, our partnerships showcase our listings to a broad audience of qualified buyers.

20 The New York Times 24 The Wall Street Journal 28 Mansion Global 30 Financial Times 32 Architectural Digest 36 Bloomberg 38 Elle DĂŠcor 40 Dwell 42 Pan-Asian

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THE NEW YORK TIMES

Our partnership with The New York Times, including the International New York Times global edition, blends exclusivity and trailblazing technology to reach a worldwide audience on its website, consistently one of the top five referring sites to sothebysrealty.com.

THE ADVANTAGE: EXCLUSIVE brand positioning in highly trafficked editorial areas of perhaps the most influential news source in the world. Strategic placement of your property attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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482,000,000

$74,083

80,000,000

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

THE NEW YORK TIMES

We are the EXCLUSIVE sponsor of The New York Times editorial “Great Homes and Destinations” real estate slideshows, with our brand’s listing ads incorporated into each and every slideshow across platforms, driving 12 million media impressions 21

THE NEW YORK TIMES

Every time a user conducts a property search in the “Find a Home” section, one of our brand’s listings is EXCLUSIVELY guaranteed to appear in a premium search results position whenever it matches the user’s criteria

Branding videos EXCLUSIVELY appear in The New York Times’ video module built into its “Find a Home” landing page

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THE NEW YORK TIMES

All of our listings are included in the real estate search section of nytimes.com as well as on the INYT.com global edition, with benefits including: • Placement of your property in front of 1.27 million visitors per month • Exposure on one of the top five referring sites to sothebysrealty.com, which EXCLUSIVELY features our listings • The most impactful online presentation with unique features including high-resolution photography, custom property descriptions and property videos

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THE WALL STREET JOURNAL

Our partnership with The Wall Street Journal, now spanning 12 editions in nine languages, allows the Sotheby’s International Realty brand to reach the global business elite across newspapers, websites, magazines, social media and video through unique and EXCLUSIVE positioning of the properties represented by our network.

THE ADVANTAGE: EXCLUSIVE brand positioning in highly trafficked editorial areas of the leading environment for connecting with affluent home buyers. EXCLUSIVE search engine accessing only our listings. Strategic placement of your property attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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262,000,000

$160,518

27,865,000

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

THE WALL STREET JOURNAL

Our brand owns The Wall Street Journal’s online real estate section on Fridays, the most highly trafficked day of the week on the site, with prominent EXCLUSIVE positioning at the front of the section, including: • A “portrait” ad with an EXCLUSIVE search engine accessing only our listings • A “lifestyle” ad with multi-media modules promoting our properties

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THE WALL STREET JOURNAL

We are prominently featured on the homepages of The Wall Street Journal’s Europe, Asia and China sites, which delivered over 50 million impressions and 50,000 clicks to sothebysrealty.com in 2015 26

THE WALL STREET JOURNAL

All of our listings are included in the real estate search sections across The Wall Street Journal’s Digital Network, with benefits including: • The most impactful online presentation with unique features including high-resolution photography and custom property descriptions • Worldwide exposure of your property to an audience of affluent and qualified buyers

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MANSION GLOBAL

Mansion Global is a luxury real estate website and mobile app that features original content from across News Corporation, providing insightful market data, in-depth analysis and relevant news to empower luxury buyers.

THE ADVANTAGE: EXCLUSIVE brand positioning on a premier, internationally focused destination for affluent buyers. EXCLUSIVE search engine accessing only our listings. Strategic placement of properties above $1,000,000 attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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2,735,751

3.6

607,746

PAGE VIEWS PER MONTH

AVERAGE NUMBER OF PAGES PER VISITOR

UNIQUE MONTHLY VISITS

MANSION GLOBAL

Our brand owns Mansion Global on Fridays, with EXCLUSIVE positioning before an audience comprising 70% international readers and 30% domestic, and an EXCLUSIVE search engine accessing only our listings

When users choose from selected lifestyle filters under Advanced Search options, the search results will EXCLUSIVELY return Sotheby’s International Realty listings

All listings priced at $1,000,000 and above are included on the site

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FINANCIAL TIMES

The definitive home for business intelligence on the web, FT.com provides the global business community with trusted news, analysis, data and tools. With over 6 million registered users, Financial Times reaches the world’s most influential budget-holders, opinion-formers and purchase decision-makers.

THE ADVANTAGE: Strategic placement of your property attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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82,442,161

$251,706

13,437,574

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

FINANCIAL TIMES

All listings are included on both FT.com and FTPropertyListings.com, connecting our properties with a global audience

Full and half-page, prominently positioned ads on the Financial Times mobile and award-winning iPad apps

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ARCHITECTURAL DIGEST

Architectural Digest (AD) reaches a discerning audience of architects, interior designers and affluent design enthusiasts. Through its print and digital editions including architecturaldigest.com, AD provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.

THE ADVANTAGE: EXCLUSIVE brand positioning in highly trafficked editorial areas of the premier site covering architecture, design and high-end real estate. EXCLUSIVE search engine accessing only our listings. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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20,223,254

$102,500

848,053

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

ARCHITECTURAL DIGEST

The brand has EXCLUSIVE ownership of AD’s real estate section across all platforms—desktop, tablet and mobile— with always-present, year-round brand ads featuring an EXCLUSIVE search engine accessing only our listings, and additional branding on AD’s real estate articles for several months of the year

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ARCHITECTURAL DIGEST

AD’s e-newsletters delivered to 150,000 subscribers throughout the year feature branding ads integrated throughout the articles

Slideshows of celebrity homes for sale, one of the most popular features on archdigest.com, seamlessly integrate our own branding videos—an EXCLUSIVE to our brand

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ARCHITECTURAL DIGEST

We EXCLUSIVELY dominate the homepage of archdigest.com with our brand ads an average of nearly once a week

EXCLUSIVE to our brand, our own themed property slideshows appear on archdigest.com for several months of the year

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BLOOMBERG

Today’s business leaders turn to Bloomberg for unparalleled global business news mixed with cultural pursuits. The largest reporting network in the world with more than 2,400 multimedia professionals in 72 countries, Bloomberg Media provides business news coverage like no other, with 40% of its highnet-worth audience coming from outside the US.

THE ADVANTAGE: Brand advertising with the news source read by the global financial elite. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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523,000,000

$155,157

83,100,000

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

BLOOMBERG

Our banner ads are frequently showcased in the Pursuits section of Bloomberg’s website, which delivers luxury lifestyle editorial to businessminded consumers who see real estate as an investment class

Branding videos are integrated into Bloomberg videos on both live network television and online

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ELLE DÉCOR

Where style and design meet, Elle Décor is the interiors destination for the fashion forward, and the guide to luxe living for those whom great design is not an option but an essential. The publication is considered the ultimate destination for anyone seeking to beautify their life through decoration, design, renovation, entertaining and more.

THE ADVANTAGE: Brand positioning in highly trafficked editorial areas of the premier site covering home décor and design. EXCLUSIVE search engine accessing only our listings. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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3,000,000

$95,747

536,000

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

ELLE DÉCOR

Popular and engaging pieces on dream-worthy celebrity homes integrate our brand’s properties aligning with special design themes selected by Elle Décor‘s own editors

Elle Décor‘s editors run gallery stories EXCLUSIVELY showcasing our brand’s properties aligning with specially chosen design themes

Branding ads throughout elledecor.com year round—in addition to EXCLUSIVE biannual front-page Sotheby's International Realty ads across all Hearst Digital Media sites from Elle Décor to Harper’s Bazaar—drive traffic to our own destination landing page hosted by and integrated into the Elle Décor website, which features an EXCLUSIVE search engine accessing only our listings 39

DWELL

As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience of over 27 million monthly users, including architects, registered designers and home design enthusiasts. We are the EXCLUSIVE real estate partner of Dwell, showcasing our listings and high-impact branding before this dedicated audience throughout the site.

THE ADVANTAGE: EXCLUSIVE brand positioning in highly trafficked editorial areas of the premier site covering modern and contemporary homes. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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11,000,000

$82,250

2,000,000

PAGE VIEWS PER MONTH

MEDIAN HOUSEHOLD INCOME

UNIQUE MONTHLY VISITS

DWELL

EXCLUSIVE to our brand for six months of the year, branding videos expand and play within custom slideshows associated with relevant editorial content throughout the site

We EXCLUSIVELY own specific search terms on the site such as “kitchen,” so whenever a user enters these terms the results include content that integrates our brand and properties

Our brand EXCLUSIVELY owns Dwell.com’s Homes Channel with bold and compelling brand ads for six months of the year

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PAN-ASIAN

As China represents the world’s largest population with more new millionaires being created than at any time in history, we have made the area a central focus of our 2016 marketing program. We have partnered with a number of key websites to position our brand front and center before an audience of affluent Asian buyers.

THE ADVANTAGE: EXCLUSIVE brand positioning on essential Pan-Asian websites visited by high-net-worth Asian buyers. EXCLUSIVE search engine accessing only our listings. Strategic placement of qualifying properties attracts buyers to click, view and inquire. Drives buyers to sothebysrealty.com, which EXCLUSIVELY features our listings.

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PAN-ASIAN

PropGoLuxury.com is the largest and fastest growing property search portal in the Asia Pacific region, offering exposure for listings priced over $1,000,000 to an affluent Chinese consumer base

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PAN-ASIAN

SOUTH CHINA MORNING POST The South China Morning Post (SCMP) is the most influential paper for elite business readers in Hong Kong, and is considered the gold standard of news publishing in the area. Our brand’s partnership with this regional authority on current affairs along with its partner sites includes:

Brand banner advertising in news headline and travel sections, as well as on the home page of SCMP’s mobile site

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PAN-ASIAN

Brand promotion to 1,700,000 followers of both SCMP’s and its partner site pages on key Chinese social media platforms including WeChat and Weibo

An EXCLUSIVE search engine accessing only our listings, featured year round on SCMP’s Business, International, Wealth Management and Property pages 45

ADDED BENEFITS

As the largest affiliate in the Sotheby’s International Realty network, and one of the largest companies serving Connecticut, New York and Massachusetts, we complement our unsurpassed global brand marketing by investing extraordinary resources into maximizing our regional exposure and remaining on the cutting edge in our local marketing. We deliver more than ever with our search engine marketing, social media presence and high-quality video content, and our dedicated in-house public relations team generates still more exposure for our listings.

48 Public Relations 50 Social Media

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Video

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Search Engine Marketing

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Client Marketing Summary

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PUBLIC RELATIONS

Our PR team works to secure editorial coverage for our listings in relevant media outlets, and has a strong track record of successful press placements. From prominent publications in the areas we serve like Stamford Advocate and Rye Record, to respected national news sources such as The Wall Street Journal and The New York Times, to international outlets including The Sunday Times and Financial Times, the press we achieve creates tremendous value for our listings and company.

THE ADVANTAGE: More than 1,000 press placements annually provide excellent exposure for newsworthy properties. Drives buyers to our local website, where all listings are featured. • Exposure for selected notable listings in prominent local, regional, national and international media outlets, in print, online and on television • Draws attention to selected listings, our agents and our company, to the benefit of all of our listings company-wide

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PUBLIC RELATIONS

NATIONAL AND GLOBAL: Architectural Digest Boston Globe Business Insider Country Life Curbed Daily Mail (UK) Departures Elle DĂŠcor Financial Times Forbes.com Good Housekeeping Haute Residence Herald Sun (Australia) House Beautiful Inman News Lonny Magazine LORE Los Angeles Times The Mayfair Magazine (UK) Milano Finanza (Italy) MSN The New York Times Ocean Home

Palm Beach Daily News Real Trends Realtor.com blog Robb Report The Sunday Times Taste of Life (Canada) Tatler (UK and Hong Kong) The Telegraph (UK) Top Agent Top Ten Real Estate Deals Variety The Wall Street Journal The Week USA Today Yahoo!

Zillow blog

REGIONAL: Avenue The Commercial Record Connecticut Cottages & Gardens Connecticut Magazine Fairfield County Business Journal The Hartford Courant

The Journal News Luxe New York Cottages & Gardens The New York Daily News New York Magazine New York Post The New York Times Homes Quest The Real Deal RISMedia Serendipity WAG Westchester County Business Journal Westchester Magazine

LOCAL: The Berkshire Eagle Berkshire Record Berkshire Style Berkshire Trade and Commerce Connecticut Post The Daily Voice Danbury News-Times

Darien News Darien Times The Day Eastchester Review Fairfield Citizen Fairfield Minuteman Greenwich Time Hamlet Hub Happening in the Hills Harrison Herald The Hour The Lakeville Journal Larchmont Ledger Litchfield County Times Mamaroneck Review My Hometown Bronxville New Canaan Advertiser New Canaan/Darien/ Rowayton Magazine New Canaan News The New Haven Register New Rochelle Review The Newtown Bee Our Berkshire Times Patch The Pelham Post

The Pelham Weekly The Register Citizen Republican-American The Ridgefield Press River Journal Rural Intelligence Rye Record Scarsdale 10583 The Scarsdale Inquirer Shoreline Times Stamford Advocate Stratford Star Voices Westport Minuteman Westport News Westport Now Wilton Bulletin

TELEVISION: CBS Living Large HGTV NBC Open House News 12

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SOCIAL MEDIA Engaging consumers through social media is critical in today’s marketplace. Our brand shares its real estate expertise on its Extraordinary Living blog, while our own company blog continually brings visitors back to our site. We have a strong presence on portals such as Instagram, Twitter, Pinterest, LinkedIn and Facebook—one of the top five referring sites to our own. Our sales experts utilize these spaces to promote their listings and open houses, while geo-targeted Facebook ads convert qualified buyers into fresh leads.

THE ADVANTAGE: Properties promoted on powerful social media channels. Drives buyers to our local website, where all listings are featured.

blog

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VIDEO Engaging clients with relevant online video content is more important than ever, as demonstrated by the more than 4 billion daily views and 60 hours of video uploaded each minute on YouTube—the world’s second largest search engine after Google. The Sotheby’s International Realty YouTube channel achieves over 10 million views annually, while our local website reaches more viewers with tours of notable listings, agent profiles and community knowledge.

THE ADVANTAGE: Properties promoted with custom videos. YouTube videos drive buyers to our local website and to sothebysrealty.com, which EXCLUSIVELY features our listings.

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SEARCH ENGINE MARKETING A strong search engine presence is imperative for any brand, and both our company and brand have purchased real estate-specific search engine terms for all of the markets we serve. Locally, these result in approximately 168,000 impressions per month in our areas, while the brand saw 437 million paid search impressions globally in 2015. Robust real estate and community content on our local site, as well as hyper-local terms and keywords, further increases our search engine rankings.

THE ADVANTAGE: Heightened search engine visibility drives more buyers to our local website, where all listings are featured.

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CLIENT MARKETING SUMMARY

We have created a report that provides a comprehensive summary of important marketing activity surrounding each property so that sellers are kept apprised of all online and print marketing efforts, including listing distribution, print advertising and press placements. We also provide any available metrics such as online views and where viewers are located.

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OUR PROMISE

William Pitt and Julia B. Fee Sotheby’s International Realty offers a world of advantages to purchasers and sellers in Connecticut, Westchester County, the Berkshires and beyond. We leverage all of these advantages to offer the highest level of listing exposure and an unparalleled concierge-style experience for our buyers and sellers. We look forward to working with you.

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williampitt.com juliabfee.com ©MMXVI WPS Holdings, LLC and Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

While this material is based upon our best estimates and information that we consider reliable, all programs included here and their descriptions are subject to changes, errors, omissions or withdrawal without notice.

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