William Pitt Julia B Fee
We believe everyone deserves the exceptional.
Above: New Canaan, Connecticut
Our Extraordinary Heritage The acclaimed Sotheby’s auction house was established in 1744, and quickly earned worldwide renown for expertly marketing some of the world’s most valuable possessions while delivering incomparable service. In 1976 Sotheby’s founded Sotheby’s International Realty on these same principles, recognizing the need to offer its clients the same expertise and peerless marketing in the purchase and sale of real estate. In inheriting the iconic Sotheby’s brand name, William Pitt-Julia B. Fee Sotheby’s International Realty builds on a centuries-long legacy by delivering unrivaled real estate services. Our reputation for quality service and expertise is unmatched.
Above: London, England
Global Connection When a home is represented by William Pitt-Julia B. Fee Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of over 1,000 brokerages spans 70 countries, making Sotheby’s International Realty a truly global real estate brand.
OU R G LOBAL NETWORK
1,000 Brokerages 70 Countries 6 Continents
Brilliant Presentation William Pitt-Julia B. Fee Sotheby’s International Realty’s properties are brought to life through world-class photography. With strict guidelines for property photography — including standards for lighting, composition and content — William Pitt-Julia B. Fee Sotheby’s International Realty guarantees the best presentation of your home.
Below: Stamford, Connecticut
Top: New Canaan, Connecticut | Bottom Left: Washington, Connecticut | Bottom Right: Purchase, New York
Announcing Your Home Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, we will create a customized marketing campaign utilizing thoughtful photography, email marketing, social targeting, search engine optimization and unrivaled electronic promotion to bolster interest in targeted key audiences within your surrounding area, as well as to our own sphere of influence. By employing a consistent, unique and customized campaign, we will skillfully market your home locally and globally.
Global Property Marketing The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real estate-focused websites in the world, increasing exposure and driving the online consumer back to the rich content on williampitt.com and sothebysrealty.com. Sothebysrealty.com is the number one luxury real estate site in the world. Every William Pitt-Julia B. Fee Sotheby’s International Realty listing makes its global debut at sothebysrealty.com, providing massive additional exposure to buyers in virtually every market in the United States and around the globe.
Sothebysrealty.com 35 million VISITS ANNUALLY
127 million PAGE VIEWS ANNUALLY
62%
VISITS COME FROM OUTSIDE THE US
The Journey Your Home Will Make
PropGoLuxury.com
LUXURY ESTATE
HO U S E 24
Real Estate Industry Website Rankings coldwellbankerluxury.com christiesrealestate.com
leadingre.com savills.com
luxuryrealestate.com
compass.com
luxuryportfolio.com
berkshirehathawayhs.com
knightfrank.com
engelvoelkers.com
elliman.com sothebysrealty.com
4,000,000
3,500,000
VISITORS PER MONTH
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Above: Data pulled from SimilarWeb.com, January 2019–December 2019
By the Numbers According to the independent web analytics provider SimilarWeb.com, the world’s leading luxury real estate website is our own. Sothebysrealty.com, Sotheby’s International Realty’s proprietary website, is visited far more frequently than the sites of every other luxury residential real estate brand—and exclusively features the listings of our brand.
PR Share of Voice* January 2019 – December 2019
Above: Source: Meltwater News Report
PR Rankings According to the media monitoring firm Meltwater News, the Sotheby’s International Realty brand has a dominant share of voice in the media compared to major competitors. As an affiliate within this global network, our own company achieves thousands of press placements annually in key media outlets locally, regionally, nationally and globally. Our consistent press presence keeps our brand, listings and agents top of mind among consumers, generating widespread interest in our properties to the benefit of all listings company-wide.
Above: Rye, New York
Exclusive Media Partners Sotheby’s International Realty has exclusive advertising partnerships with many of the world’s most respected media powerhouses, including several industry-first partnerships that allow our brand to successfully connect with a global audience of qualified real estate consumers. With an emphasis on exclusivity, cutting-edge technologies, strategic positioning, social traffic drivers and video content integration, our marketing plan solidifies our position as the leader in real estate worldwide. From the only real estate app on Apple TV to The Wall Street Journal’s online Thursday Mansion takeover, no other brokerage firm provides the exclusive exposure captured by our global media plan.
The definitive home for business intelligence on the web, the website of the Financial Times, FT.com, provides the global business community with trusted news, analysis, data and tools. With over 6 million registered users, Financial Times reaches the world’s most influential budget-holders, opinion-formers and purchase decisionmakers.
Our partnership with The Wall Street Journal, including its US, Europe, China and Asia editions, allows the Sotheby’s International Realty brand to reach the international business elite across newspapers, websites, magazines, social media and video through unique and EXCLUSIVE positioning of the properties represented by our network.
The New York Times has been consistently recognized as the preeminent newspaper of record globally, setting the bar among leading news brands since 1851 and taking home more Pulitzer Prizes than any other paper. Our partnership with The New York Times blends exclusivity and trailblazing technology to reach a worldwide audience of over 118 million unique users per month on its website, nytimes.com.
Mansion Global connects affluent buyers around the world with prestige properties, and empowers its readership to make informed real estate decisions with insightful market data, in-depth analysis and relevant, compelling original content from across News Corp including premium publications such as The Wall Street Journal. The multilingual platform reaches an audience comprising 70% international readers and 30% domestic.
Where style and design meet, Elle Décor is the interiors destination for the fashion forward, and the guide to luxe living for those to whom great design is not an option but an essential. The partnership extends to additional lifestyle, travel, fashion and design authorities including House Beautiful, Veranda, Town & Country and Harper’s Bazaar. Taken together, the five luxury titles under Hearst serve as the ultimate destination for affluent consumers seeking to beautify their life.
The most influential news publication in Japan and one of the major media powerhouses in the world, Nikkei has engaged in an EXCLUSIVE alliance with our brand. We are the first real estate brand to present property listings outside of Japan to Nikkei readers, giving Japanese consumers access to residential real estate offerings in approximately 70 countries and territories. The partnership allows us to reach over 29 million monthly readers through a digital platform that includes:
LuxuryEstate.com provides the largest selection of world-class $1 million-plus properties from 120 countries. The site has a strong international audience with users coming from 132 countries, enabled by the 16 languages available on the portal.
Architectural Digest (AD) reaches a discerning audience of architects, interior designers and affluent design enthusiasts. Through its print and digital editions including architecturaldigest.com, AD provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives.
New to the brand’s marketing strategy in 2020, we have developed the first-ever online international real estate platform in Mexico and Latin America with Expansión, a Mexican media group specializing in business, economic and financial news, reaching over 30 million readers across 10 publications.
Powered by LuxuryEstate.com, House24 is Italy’s leading property magazine, which specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy. The magazine’s website ensures broad exposure to discerning potential buyers with the means to pursue their dreams.
One of China’s premier real estate search portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu— China’s largest search engine. Our partnership ensures broad visibility to Chinese buyers searching for homes worldwide.
The world’s first marketplace to offer high-end items spanning multiple product categories from dealers globally, JamesEdition reaches over 600,000 potential buyers from 200 countries monthly, and features all brand listings over $600,000 USD.
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated and design-savvy audience of 2 million unique monthly visitors, including architects, registered designers and home design enthusiasts. We showcase our listings and high-impact branding before Dwell’s dedicated audience throughout the site.
Apple is the leader in consumer electronics and one of the largest publicly traded companies worldwide. The Sotheby’s International Realty Apple TV app, available on all 4th and 5th generation Apple TV devices, offers powerful visuals showcasing over 50,000 properties represented by the brand globally.
Digital Innovation In casting the widest net to reach buyers for our properties, we draw upon the strengths of several unique platforms to generate leads. The advanced technological tools we utilize to connect with purchasers include:
Spacio Spacio, a digital solution for capturing leads at open houses, creating an instant database of potential consumers for agents to follow up with
Augmented Reality The first-ever Augmented Reality (AR) app for real estate, Curate by Sotheby’s International RealtySM allows us to virtually stage a listing from the palm of our hands
Listing 360° Present your home to brokers and buyers worldwide using Listing 360°, our exclusive new marketing suite. Centered around a digital, interactive listing brochure, Listing 360° combines all of the listing-related content for a home into one elegant magazine with its own dedicated URL.
Buyside Buyside, a product that aggregates real time buyer-related activities from multiple sources around the web from Zillow to Trulia to The New York Times, cultivating these potential buyers and intelligently matching them to our listings
Client Marketing Summary We have created a report that provides a comprehensive summary of important marketing activity surrounding each property so that sellers are kept apprised of all online and print marketing efforts, including listing distribution, print advertising and press placements. We also provide any available metrics such as online views and where viewers are located.
Social Media and Video William Pitt-Julia B. Fee Sotheby’s International Realty leverages targeted social media marketing to ensure your property reaches the web’s most sophisticated buyers. Video plays an important role in our marketing strategy as well, with the Sotheby’s International Realty brand’s YouTube channel achieving more subscribers and more views annually than any other real estate channel on the world’s second largest website, and more than twice the subscribers and views of the #2 channel—Zillow.
Search Widgets A uniquely powerful element of our partnerships with some of the most respected news outlets in the world is the exclusive search widget displayed in many of our ads. From The Wall Street Journal to Financial Times to Architectural Digest, our dynamic, prominently positioned branding ads showcase our own dedicated search widget, allowing users to begin searching Sotheby’s International Realty offerings right from the sites of these major publications.
Philanthropy We serve our community with hard work, passion and commitment. Each of our brokerage offices operates with a strong dedication to local expertise, extraordinary service and community involvement. Our sales associates are passionate about their communities and give back to them by supporting local organizations and causes.
WILLIAM PITT-JULIA B. FEE SOTHEBY’S INTERNATIONAL REALTY IS PROUD TO SUPPORT THE FOLLOWING ORGANIZATIONS AS WELL AS MANY OTHERS
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William Pitt Sotheby’s International Realty BERKSHIRE COUNTY Sales Associates: 26 Offices: 2
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Gibson Sotheby’s International Realty MASSACHUSETTS Sales Associates: 350 Offices: 17
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William Pitt Sotheby’s International Realty CONNECTICUT Sales Associates: 750 Offices: 18
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Julia B. Fee Sotheby’s International Realty WESTCHESTER COUNTY Sales Associates: 310 Offices: 5
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Sotheby’s International Realty® NEW YORK CITY Sales Associates: 280 Offices: 2 Avenue Sotheby’s International Realty BROOKLYN Sales Associates: 50 Offices: 3
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Sotheby’s International Realty® GREENWICH Sales Associates: 100 Offices: 1
Daniel Gale Sotheby’s International Realty LONG ISLAND Sales Associates: 900 Offices: 28
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Sotheby’s International Realty® Affiliates RHODE ISLAND Sales Associates: 80 Offices: 7
1
Avon
8
Irvington
45 East Main Street
46 Main Street
Avon, CT 06001
Irvington, NY 10533
+1 860 777 1800
+1 914 295 3500
15
Northern Fairfield County
21
Scarsdale 28 Chase Road Scarsdale, NY 10583
112 Federal Road
+1 914 725 3305
Danbury, CT 06811 +1 203 796 7700
2
Bronxville
9
Kent
2 Park Place
9 Maple Street
Bronxville, NY 10708
Kent, CT 06757
+1 914 620 8682
+1 860 927 1141
22 16
Old Lyme
Stamford 3 Roxbury Road Stamford, CT 06902
103 Halls Road
+1 203 968 1500
Old Lyme, CT 06371 +1 860 434 2400
3
Darien
10
Larchmont
1057 Post Road
1946 Palmer Avenue
Darien, CT 06820
Larchmont, NY 10538
+1 203 655 8234
+1 914 834 0270
23 17
Ridgefield
Washington Depot 18 Titus Road Washington Depot, CT 06794
470 Main Street
+1 860 868 6600
Ridgefield, CT 06877 +1 203 438 9531
4
Essex
11
Lenox
13 Main Street
34 Church Street
Essex, CT 06426
Lenox, MA 01240
+1 860 767 7488
+1 413 637 4402
24 18
Rowayton
Westport 199 Post Road East Westport, CT 06880
147 Rowayton Avenue
+1 203 227 1246
Rowayton, CT 06853 +1 203 838 2190
5
Fairfield-Southport
12
Litchfield
251 Main Street
10 South Street
Southport, CT 06890
Litchfield, CT 06759
+1 203 255 9900
+1 860 567 0806
25 19
Rye 49 Purchase Street Rye, NY 10580
Corporate 170 Washington Boulevard Stamford, CT 06902 +1 877 772 5081
+1 914 967 4600
6
Great Barrington
13
Madison
308 Main Street
696 Boston Post Road
Great Barrington, MA 01230
Madison, CT 06443
+1 413 528 4192
+1 203 245 6700
20
Salisbury 19 Main Street Salisbury, CT 06068 +1 860 435 2400
7
Guilford
14
New Canaan
102B Broad Street
26 Cherry Street
Guilford, CT 06437
New Canaan, CT 06840
+1 203 453 2533
+1 203 966 2633
Strength in Numbers They say there’s strength in numbers. With more than $4 billion in sales, over 1,100 sales associates and 25 offices in Connecticut, Massachusetts and Westchester County, NY, William Pitt-Julia B. Fee Sotheby’s International Realty is the area’s premier residential real estate brokerage.
OU R LOCAL NETWORK
1,100+ Sales Associates
25 Brokerages $4 Billion in Sales
Above: Middlebury, Connecticut
Our Promise William Pitt-Julia B. Fee Sotheby’s International Realty offers a world of advantages to purchasers and sellers in Connecticut, Westchester County, the Berkshires and beyond. These include the most sophisticated and far-reaching marketing for every listing, the most advanced online presentation and technological tools for meeting the modern needs of buyers and sellers, and through our exceptional sales force, an unmatched level of guidance and expertise—all delivered with the same white-glove service at every price point. We invite you to work with us for a truly unparalleled concierge-style experience.
William Pitt Julia B Fee Connecticut Brokerages: Avon | Darien | Essex | Fairfield-Southport | Guilford Kent | Litchfield | Madison | New Canaan | Northern Fairfield County | Old Lyme | Ridgefield Rowayton | Salisbury | Stamford | Washington Depot | Westport New York Brokerages: Bronxville | Irvington | Larchmont | Rye | Scarsdale Massachusetts Brokerages: Great Barrington | Lenox williampitt.com ©MMXX Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. WPS Holdings LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies.