6 South Manursing Island

STRATEGIC MARKETING PROPOSAL 6 SOUTH MANURSING ISLAND, RYE July 19, 2016

O V E R V I E W On behalf of Julia B. Fee Sotheby’s International Realty, we appreciate the opportunity to explore a collaborative effort with you in the sale of your home. Our team brings a tremendous depth of experience in the marketing of luxury property, as well as connections with real estate experts and important media outlets in key markets all over the world, enabling us to ensure maximum exposure for your property before an audience of interested and qualified purchasers. With our heritage, expertise, network and unique marketing offerings, the Sotheby’s International Realty network provides a number of advantages that are ours alone.

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W H O

W E

A R E

A reputation for consistently delivering the highest level of service. A centuriesold heritage of expertise in treasured possessions. A team of agents with a proven track record in handling the sale of distinctive property at all price points.

A referral network connecting qualified buyers and sellers locally and globally. A marketing program offering exposure through exclusive media partnerships and unique proprietary publications. Only one real estate brand has them all.

1,000 Agents 28 Offices $3.9 Billion in Sales Volume

S O T H E B Y ’ S Founded in 1744, Sotheby’s is an innovative global art business.

It became the first international auction house when it expanded from London to New York, the first to conduct sales in Hong Kong and France, and the first international art auction house in China. Auction locations include New York, London, Beijing, Hong Kong, Geneva, Milan, Paris, Zurich and Doha.

The company conducts some 250 auctions a year in more than 70 categories.

Sotheby’s is the only global brand in real estate and is the oldest company listed on the New York Stock Exchange. Julia B. Fee Sotheby’s International Realty collaborates often with Sotheby’s Auction House.

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O U R

Melissa Kaminsky

Licensed Real Estate Salesperson +1 917.748.8880

Pati Holmes

Vice President, Managing Broker +1 914.497.5999

T E A M

Christy Murphy

Licensed Associate Real Estate Broker +1 914.262.7123

Vincent Socci

Chief Operating Officer +1 203.667.1863

Andrew Wood

Director of PR and Content +1 203.644.1938

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N E T W O R K

S T R E N G T H

The Sotheby’s International Realty brand connects the finest real estate companies to the most affluent clientele worldwide. It’s that simple. Today our network comprises more than 18,000 sales associates located in over 845 offices in 63 countries and territories, all sharing a focus on quality and frequently owning the “high end” of their individual real estate markets. The brand maintains a unique position within the Realogy-family as its global luxury real estate system.

William Pitt Sotheby’s International Realty has been recognized in this network as the largest affiliate company for the past four years.

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S T R A T E G Y OBJECTIVE The focus of our marketing plan is to provide visual marketing and editorial driven content, along with special marketing to maximize exposure for this special project.

This plan is designed to accomplish this in the most effective and comprehensive way possible.

The global reach of the Sotheby’s International Realty Brand coupled with our local expertise, ensure the highest and most sophisticated level of exposure.

PRESS EXPOSURE Upon launch of the listing, Andrew Wood, Director of Press and Public Relations at Julia B. Fee Sotheby’s International Realty, will pitch the editorial storyline to the press.

Andrew Wood will pitch editorial content to the following media: New York Times, Wall Street Journal, Curbed, Business Insider, Haute Residence, Daily News, New York Post, Financial Times, Boston Globe or Boston Herald, & Robb Report.

VISUAL MARKETING • Professional Photography • Professional Video Shoot • Full color brochure and information packet OFFICIAL PROPERTY LAUNCH • Invitation Only Broker Launch Event • Property Brochures and Information packets with generous referral incentive delivered to our Westchester, Fairfield, Litchfield and Berkshire Offices

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S T R A T E G Y DIGITAL EXPOSURE, LOCALLY & GLOBALLY – 24 HOURS A DAY, 7 DAYS A WEEK • Exclusive presence on SothebysRealty.com, the leading international luxury website, with

over 13 million visits a year, and translated content for the best access to international luxury buyers. Video Distribution through Sotheby’s Global Network.

• Locally supported and promoted williampitt & juliabfee company website with optimized mobile interface for your property. Featured carousel placement on landing page.

• Syndication through our “Cascading Platform” with property exposure to more than 66 Sotheby’s International Realty Affiliate sites in the United States and Worldwide.

• Listing to appear on the Hudson Gateway Multiple Listing Service connecting your property to over 12,000 real estate professionals.

EXCLUSIVE SOTHEBY’S INTERNATIONAL REALTY GLOBAL MARKETING DISTRIBUTION • Property featured on the SothebyRealty.com • Property featured on NYT.com, WSJ.com, and FinancialTimes.com in the real estate section.

• Property featured on MansionGlobal.com with video and fed in three languages.

DIGITAL & SOCIAL MEDIA SPECIAL FEATURES • NYT.com digital display banner ad guaranteed 300,000 impressions • Targeted Facebook and Instagram Social Media Placements

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S T R A T E G Y 2016 PRINT MEDIA SELECTIONS – REGIONAL & NATIONAL EXPOSURE

• The Wall Street Journal Mansion, circulation 170,000, Greater New York

- Mansion is the bold real estate section from The Wall Street Journal. It covers the global

real estate market with trustworthy, authoritative journalism. It entertains and educates both enthusiasts and prospective buyers.

• Bloomberg Markets, circulation 375,000

- Aimed at global financial professionals, Bloomberg Markets publishes articles on

the people and issues related to global financial markets. Bloomberg Markets readers have the insights needed to take advantage of the new reality and thrive in today’s complex global economy.

• Country Life, circulation 40,000

- One of the biggest and instantly recognisable brands in the UK today, the magazine

comments in depth on architecture, property, the arts, gardens and gardening, the countryside, schools and wildlife. This eclectic editorial mix, combined with stunning photography and high end property advertising ensures that week after week, Country Life is read by the highest caliber of people who live the real country house lifestyle.

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O U R I N T E G R A T E D M A R K E T I N G A P P R O A C H

Sotheby’s International Realty Affiliates comprises a network of the most prestigious companies serving the most sought-after markets across the globe, from our local markets to Manhattan, London and Hong Kong. Through this network we can quickly communicate information on your property to a worldwide base of qualified clients. In addition, through our exclusive marketing partnerships with top-tier publications read by the most affluent individuals, from The Wall Street Journal to The New York Times to Architectural Digest, along with our online distribution strategy, proprietary publications, and unique Pan-Asian initiative, we can generate more interest in your property than anyone else.

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S U P E R I O R

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M A R K E T I N G

J U L I A B F E E . C O M Award- Winning Website Our powerful and improved new regional website marks a bold new look for our firm. *Awarded #1 Website Design in the Country #3 Best Mobile Experience #5 Best Overall Real Estate Websites Webby Awards 2016 Selected from nearly 13,000 submissions, we were chosen as an Official Honoree in the real estate website category in the 20th Annual Webby Awards—the “Internet’s highest honor,” according to The New York Times.

- An extraordinary site designed for consumers - Full bleed high resolution photography - Luxury property video - Property search in 17 different languages - Detailed community information including accessibility to area schools, precise commuting times to Grand Central in New York and more *According to News source Real Trends & Webby Awards

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S O T H E B Y S R E A L T Y . C O M Web - Breathtaking high resolution photography that assures full engagement by consumers - Captivating Video - A web platform that cascades from the enterprise site, to affiliate member and agent sites for exponential exposure - Properties in over 63 countries and territories, and list prices in different currencies - 1,689,987 monthly visits

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Sothebysrealty.com statistics Q2 2016 General Web Site Traffic Full Year

Average Monthly Visits1 1,689,987 Average Monthly Unique Visitors 2 1,186,184 Average Monthly Page Views3 7,759,223 Percent of visitors from outside the U.S. 52% Percent of mobile traffic 45%

Affiliate Data Snapshot on Sothebysrealty.com

Total Properties on sothebysrealty.com 51,935 Total Agents on sothebysrealty.com

18,707 Total Property Detail Views Q1 20164 10,475,614

Key Growth Trends The “new” sothebysrealty.com launched on A pril 1, 2015 and Q2 2016 is the first full quarter where we can compare year over year traffic new site to new site. While the 43% increase in visits is very positive, we did experience lower than expected organic traffic in, which seems to be related to an algorithm change by Google. The traffic has since returned to normal and is growing as expected.

The key contributing traffic drivers continue to come from organic search, primarily Google, with the listing details pages and the unique, optimized content driving a significant amount of visits. Our paid search and display program is our second biggest traffic driver. The number one referring traffic source (excluding search engines) was Facebook proving that the social content we develop and share is th helping to expand our audience. Traffic coming from China jumped significantly from being the 10 h ighest source of traffic to number 2.

Top 10 Locations Searched: New York, NY, London, Cayman Islands, Bahamas, Switzerland, Turks and Caicos, Dubai, Paris, Beverly Hills, Malibu

Visits 2 Visitors 3 Pageviews 1

Q2 2015 3,546,842 2,550,152 18,172,068

Source of Visits

Top 10 Countries: 1. United States 2. China 3. Canada 4. United Kingdom 5. Italy 6. Australia 7. Germany 8. France 9. Spain 10. India

Q2 2016 5,069,962 3,558,553 23,277,671

% Increase 43% 40% 28%

Top 10 C ities : 1. New York 2. London 3. Los Angeles 4. Chicago 5. Washington 6. Toronto 7. San Francisco 8. Houston 9. Boston 10. Dallas

April 1,767,334 1,311,167 7,751,533

Source of Visits 1. Organic Search 46% 2. Display Advertising 16% 3. Paid Search 14% 4. Direct 12% 5. Referral Sites 5% 6. Social Media 4% 7. Email Marketing 3%

May 1,773,726 1,318,707 8,131,677

June 1,528,902 1,117,778 7,394,461

Top Referring Sites:

(excludes search engines)

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facebook.com zillow.com wsj.com sothebys.com uncrate.com jamesedition.com pinterest.com t.co (twitter) trulia.com curbed.com

Definitions/Notes: Please note-­‐ Statistics reported do not count internal/corporate traffic.

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Visits -­‐ Number of visits to the site during the specified time interval. A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the v isitor leaves the site or remains idle beyond the idle-­‐time limit (normally 20-­‐30 minutes).

2 (Unique) Visitors -­‐ Number of individuals who visited the site during the report interval. For this monthly report, if someone visits more than once, that person is counted only the first time he or she visits.

3 Page View -­‐ A h it to any collection of files making up a single page. This number reports the total number of pages viewed by all users within a given time frame.

4 Property View -­‐ The number of times property details pages were viewed in a given time period.

Sotheby's International Realty Affiliates LLC. All Rights Reserved. The information in this document is intended for the sole of use of Sotheby’s International Realty® and its affiliates.

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M A R K E T I N G Property Distribution Partners Our online marketing strategy includes uploading the majority of our listings at any given time to the most significant media companies and real estatefocused websites in the world. This means that every single listing is advertised continuously on these sites so that anyone doing a bona fide Property Search online is fully aware of the property, images, and details relating to the property, as well as any changes that occur on that particular property. This platform affords tremendous exposure for listings to virtually anyone interested in real estate property anywhere in the world.

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O N L I N E

P R O P E R T Y

E X P O S U R E

Our print and internet media is local, regional, national and global. Sotheby’s International Realty’s marketing strength, an essential factor in attracting qualified buyers, is unparalleled in our industry.

Sothebysrealty.com

Mansionglobal.com

OpenHouse.com

Juliabfee.com

Trulia.com Plus their 200+ partner websites

FrontDoor.com

Zillow.com plus their 100+ partner websites

Propgoluxury.com

Homes.com plus their 100+ partner websites

LP - Luxury Properties Asian Hosted Website

Sotheby’s International Realty Affiliates Global Real Estate Websites 100+ websites that showcase all Sotheby’s International Realty Properties.

The Wall Street Journal

Homeadverts.com

LPdibiao.com

LuxuryEstate.com NYTimes.com

Homes.Yahoo.com

The New York Times + Great Homes and Destinations

RealEstate.AOL.com Chase My New Home App

International.nytimes.com Real-Buzz.com Jamesedition.com Ftpropertylistings.com

SIR Mobile App Powered by Smarterage

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M A R K E T I N G Media Partners Sotheby’s International Realty has carefully chosen media partners based on their ability to effectively deliver reach, frequency, as well as distribution.

The core of this media strategy positions our property photography front and center on multiple digital platforms to engage consumers online. The cumulative effect will deliver over one billion impressions in 2015 alone. Unlike the distribution of our listings on these and many other web sites and search engines, these partnerships engage consumers in an editorial environment.

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M A R K E T I N G DRONE PROPERTY VIDEO From the comfort of their own home, most buyers will take their first look into future properties on the Internet. A combination of marketing tools enables our company to make your home stand out as one of a kind, especially when a Property Tour Video is part of the package. These tours provide life-like video walk-throughs of your home, allowing buyers to get a true sense of the home’s scale, ambience and flow. Being featured on our customized video channel, Sotheby’s International Realty® YouTube Channel and other social media avenues, provides you with the exposure of these videos to millions worldwide.

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M A R K E T I N G VIDEO DISTRIBUTION Videos will feed to the property detail pages on: Sothebysrealty.com Juliabfee.com NYTimes.com Mansionglobal.com Social Media Platforms: YouTube, Facebook, Instagram and shared via eMarketing Videos are shared 1200% more than links and text combined

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M A R K E T I N G Web eMarketing Julia B. Fee Sotheby’s International Realty’s eMarketing systems provide attractive email marketing pieces announcing our new listings, open house inspections and any substantive changes relating to properties we work with to the brokerage community as well as prospective buyers. This conveys similar information to what is displayed on real estate websites, and even direct mail, but it is immediate in delivery, hyper-targeted, and in some respect adds another dimension.

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M A R K E T I N G Web eGallery This is a real time, dynamic property slide show designed to provide global reach to a property. eGallery is displayed on flat screens in most of the Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world. This is just one more way our listings can be seen by real estate consumers in over 63 countries and territories.

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O U R

P R O M I S E

Julia B. Fee Sotheby’s International Realty offers a world of advantages to purchasers and sellers in Westchester County and beyond. These include a legendary heritage of expertise, access to a global referral network of nearly 18,000 sales associates and approximately 845 offices in 63 countries and territories, an exquisite online presentation, exclusive media partnerships, global print and digital advertising, an extensive content and social media initiative, and much more. We leverage all of these advantages to offer an unparalleled experience for those seeking to buy and sell fine real estate in all price ranges.

We thank you for the privilege and pleasure of working with you.

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